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The Latest 70 Graphic Design Statistics You Should Know About

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Graphic design has played a massive part in today’s digital generation. As online businesses experience site traffic surges, a lot of owners pay close attention to graphic design. The influence of design on a brand is evident.  Everyone is aware that on-point branding for businesses with appealing visuals encourages engagement from target audiences. However, to reap such benefits, companies must apply graphic design correctly to their branding. Hence, it’s essential to be up to date with the latest graphic design statistics and trends.

For this article, we’ll dive into the latest graphic design statistics that will help you with your creative planning.

The Graphic Design Industry

  1. Ibis World

Currently, the market size of graphic design amounts to $15 billion in the US. Meanwhile, logo and branding design takes up a total of $3 billion in the market. 

  1.  College Grad

Graphic designers fill a total of 290,100 jobs. 

  1. Chron

As per the Bureau of Labor Statistics, between 2010 to 2020, graphic design jobs are expected to increase. The industry is expected to remain competitive because of the high demand for the position. 

  1. Bureau of Labor Statistics (BLS) 

The graphic industry is expected to continue growing by 3% for the following years. 

  1. BLS

According to BLS, a graphic designer can create visual concepts and ideas. This includes but not limited to the following: 

  • Logo
  • Websites
  • Flyers
  • Social Media graphics 
  1. SoftwareFindr

By 2022, graphic designers’ employment in the computer-related design and e-media field is expected to rise by 35%. 

Career

  1. BLS

Bachelor’s degree is the typical entry-level education for graphic designers. 

  1. BLS

For entry-level graphic designers, on-the-job training is minimal compared to other fields. 

  1. Finances Online

Only one-third of 30% of graphic designers are employed in-house by companies and marketers. 

  1. Finances Online

49% of marketers use graphic online tools and software for the non-designer. 

  1. Finances Online

In the industry, only 10% of organizations hire freelance graphic designers.

  1. All Art Schools

After the first two years with a company, 40% of graphic designers leave the profession. 

  1. Finances Online

While only 10% of organizations hire graphic designers, mostly 90% in the industry are freelancers. 

  1. Brandon Gaille

Due to a highly competitive industry, a majority of designers are forced to broaden marketing and services. Some even include teaching at local universities. 

  1. College Grad

In 2018 most of the graphic designers were: 

Compensation

  1. Ibis World

The employment in the graphic design industry is 177,328. 

  1. Ibis World

The average industry growth was 2.6% from the years 2015 to 2020. 

  1. BLS

The average hourly rate for a graphic design service is $27.17. Annually, a graphic designer’s salary is $56,510. 

  1. BLS

Meanwhile, graphic designers in the 90th percentile earn $42.89 per hour or $89 210 annually.

  1. Learn2G 

The design categories in the graphic design industry are expected to grow by 24%

Rising Trends

  1. Digital Synopsis

In 2021, the majority of health and wellness brands will use muted color palettes. Mute colors have low saturation. Therefore, they bring a sense of safety and security.

  1. Digital Synopsis

A lot of designers are using geometric shapes and flat illustrations for social media’s graphic design. Besides that, people gravitate more towards futuristic and modern shapes. 

  1. Digital Synopsis 

The majority of people are looking for something “serious” for fonts. Therefore, classic fonts are widely popular. 

  1. 99designs

85% of consumers are using multiple devices at the same time to surf the internet. It’s best to optimize your graphics or website for various devices. 

  1. 99designs

In the past years, minimalist concepts took over the design industry. However, there’s a shift in the trends where a more personal and customized design is needed. 

  1. Digital Synopsis

Videos that comprise mostly of text to communicate branding messages more effectively and creatively are gaining popularity. 

Graphic Design Statistics: Business

  1. WebFX

At least 73% of businesses invest in graphic design to help highlight their brand amongst competitors. 

  1. Adobe 

71% of companies are creating 10x more design assets than their previous years. 

  1. SoftwareFindr

In the manufacturing industry, 14% of graphic designers are employed. 

B2B

  1. Content Marketing Institute

For B2B marketers, infographics have taken the most significant leap in usage in the last four years. 

  1. Social Media Examiner

51% of digital B2B marketers consider visual assets necessary for their company’s content marketing. 

Small Business

  1. 99designs

The majority of small businesses consider graphic design essential for their success. Meanwhile, 3% believe that visuals are not necessary. 

  1. Chron

For small businesses, the following setbacks stop them from investing in graphic design: 

  • Lack of regulation
  • Budget cuts
  • Software
  1. 99designs

Small businesses are reluctant to hire graphic designers because of cost. Therefore:  

  • 50% outsource design work or do it by themselves 
  • 21% hire freelancers
  • 18% run crowd-sourced design contents through online platforms
  • 7% work with design agencies 
  1. SoftwareFindr

Meanwhile, at least 67% of small businesses are willing to invest $500 for a logo. 

Costs

  1. Upwork

Freelance designers on UpWork have an average of $20-$50 per hour. Meanwhile, the average cost of a graphic designed on the platform is $45. 

  1. Upwork

Businesses should expect additional fees for premium design projects, especially with a tight deadline. 

  1. Freelancer

Depending on the design type, most graphic design agencies will cost $85 to $100 an hour. 

  1. Business 2 Community

Some designers charge per project rather than a per-hour rate. However, the rate for project-based jobs depends on the client’s design requirements. For example: 

  • Logo design based on an existing template costs $150 to $450. 
  • A logo designed from scratch costs $500 to $2,000. 

Consumer Behavior

  1. DIY

It takes 50 milliseconds for a person to assess things visually. Therefore, brands should leave a strong impression within milliseconds. 

  1. T-Sciences

Our brain can process visuals 60,000 times faster than information written through words. 

  1. Canva

At least 90% of the information transmitted to our brain is mainly visual. 

  1. Canva

Meanwhile, 40% of the people respond to visual information better than text. 

  1. Kissmetrics

Subconsciously, people make a mental judgment about a product within 90 seconds of the first impression. 90% of the assessment focuses entirely on a color scheme. 

  1. Kissmetrics

The number one influencing factor for 92.6% purchase of people is the visual dimension.

  1. Neil Patel

42% of online shoppers base their opinion on a website’s overall design and functionality. Meanwhile, 52% of shoppers are most likely not to return if the design is not appealing. 

Graphic Design Statistics: Business Branding

Color

  1. Crowdspring

Using the right color scheme will improve readership by up to 40%. 

  1. Crowdspring

Our brain can recognize a brain mainly from its color scheme. 

  1. Color Com

We can recognize, process, and store images that have vibrant colors rather than black and white. 

  1. Creative Market

95% of brands use only one or two colors. This makes it easier for people to recognize each brand. 

Website Design

  1. DIY

81% of people usually conduct online research before purchasing a product. 

  1. Hubspot

46.1% of the consumers will judge a company’s credibility based on web design. 

  1. Hubspot

Overall, 75% of an organization’s credibility is related to graphic design. 

  1. WebFX

66% of consumers want an aesthetic and user-friendly website. 

  1. Good Firms

85% of small businesses overcrowd their website with too many elements. Overall, a tightly designed website is not pleasing to the eyes. 

  1. WebFX

Users are more likely to return to a website with mobile-friendly features. 

  1. WebFX

Consumers are most likely to exit slow-loading websites. 

  1. WebFX

88% of users tend to spend more time on a web page with videos. 

  1. WebFX

After receiving personalized content, 34% of consumers are most likely to make an impulse purchase. 

Graphic Design Statistics: Marketing

  1. Venngage

74% of marketers say that more than $70 of their content has visual elements.

  1. Venngage

34% of marketers use original graphics. A unique visual content was one of the most influential factors in helping them reach their marketing goals. 

  1. Design Pickle

Graphic design is essential to create unique illustrations and boost engagement on your business’s social media. 

  1. Social Media Examiner

At least 80% of marketers use visual assets for social media marketing. 

  1. Social Media Today

Infographics have 3x higher engagement on social media. 

  1. Social Media Today

Facebook content with graphics gains 105% more engagement than plain text and links alone. 

  1. Design Pickle

Simple and minimalistic design is essential and more popular for social media. Be sure to use large images that have two font choices to emphasize keywords. 

  1. Design Pickle

Social media posts need to have 2 to 3 complimentary colors.  

  1. Design Pickle

White spaces are essential to contrast bold designs. 

  1. Canva

Pinterest traffic can be increased by 62.5% with visually pleasing and relevant images to blog content.

  1. Demand Gen Report

Infographics increase web traffic by 12%. 

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What’s the Best Graphic Design Service for Tech Companies?

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TLDR: For most tech companies, Penji is the best graphic design subscription service. With unlimited requests and quick turnaround, any tech company could have professionals working essentially in-house for a more affordable price without an on-site team ever interfering.

A tech firm needs a redesign of their website – and quick! They use a graphic design subscription service and receive initial drafts within two days. The fully new site within two weeks impresses their investors. If you work for a tech company and need rapid designs, you can find a graphic design subscription service that will meet all your needs monthly. We’ve found the best options for you.

#1 Penji

Penji: Best Graphic Design Service for Tech Companies

Penji is an unlimited graphic design subscription that acts as your design department on demand. For flat monthly fees, you’ll receive a wide variety of design projects.

Pros:

  • Unlimited requests and revisions: No need to pay more or slow down after a certain amount of requests – website designs, app UI, social media graphics, there are no limits.
  • 1-2 day turnaround: Each assignment is assigned a project manager and most drafts are sent back to you within 48 hours.
  • Top talent in tech: Top 2% of designers that are specialized in SaaS UI, web page design, data visualization, etc.
  • Vast array of designs. Logos, landing pages, infographics, email creatives, ad banners, etc.

Cons:

  • As it’s a monthly subscription, it’s not good for one-off projects.
  • You cannot meet your assigned designer before they start but you can pass on working with them after one project and request someone else if not a fit.

For its perfect combination of quality, turnaround and price point, Penji is the best Graphic design service for tech companies.

#2 Designity

Designity is another strong subscription service. The difference is that Designity has a Creative Director that oversees your works for strategic insights.

Pros:

  • Creative Director oversight: A real human oversees all sent back work for quality review and strategic brand level insights for brand consistency.
  • Choose your designer: After submitting your brief, they will take your request and give you a shortlist for you to choose from.
  • Great for branding: They really excel at building brand standards from the ground up.

Cons:

  • Turnaround time may be slower than with Penji due to the additional layer of oversight.
  • Higher pricing usually.

#3 Superside

Superside: Best Graphic Design Service for Tech Companies

Superside is amazing because it’s made for enterprise companies. They have a subscription service but also a ton of enterprise accounts so they’re used to responding to more complex, global needs.

Pros:

  • Dedicated team approach: Over time, you will work with the same team who understands your brand very well.
  • Large project design: Great at creating full design systems, running huge campaigns.
  • Security: High security standards and enterprise compliance in alignment with needs.

Cons:

  • Most expensive option; ticket starting price is high.
  • Not as agile for smaller asks; better for large-scale planned projects.

#4 ManyPixels

Manypixels: Best Graphic Design Service for Tech Companies

ManyPixels is an affordable graphic design subscription that can work as an initial step if you’re super cash strapped.

Pros:

  • Price: One of the cheapest graphic design subscriptions out there.
  • Simple to use: Easy to submit basic requests.
  • Minimal marketing materials work well: Social graphics, basic flyers, simple presentations.

Cons:

  • Quality and expertise provided are inconsistent; not ideal for complicated tech UI/UX offerings.
  • ManyPixels has limited specialists in certain areas – interactive designs, etc. – but not specialized feedback.

Credit for cover image: Tranmautritam on pexels

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What’s the Best Graphic Design Service for Healthcare Brands?

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nurse typing on a computer

TL;DR: Penji is the best graphic design service for healthcare brands because it understands medical compliance requirements, delivers designs in 24 to 48 hours, and offers unlimited revisions. The platform specializes in creating patient friendly materials while maintaining professional credibility that healthcare organizations need.

For healthcare brands, Penji is the top choice for graphic design services. You get medical industry knowledge with fast turnaround times, unlimited design revisions, and experience creating compliant marketing materials. Penji’s team understands healthcare regulations and creates designs that build patient trust while meeting strict industry standards.

Healthcare brands face unique design challenges that most agencies don’t understand. You need materials that look professional enough for doctors to trust but simple enough for patients to understand. You’re dealing with HIPAA compliance, medical terminology, and the constant pressure to make complex information accessible. Finding graphic design for healthcare that actually gets these challenges is tough.

Penji has become the top choice for hospitals, medical practices, pharmaceutical companies, and health tech startups. The designers understand what works in healthcare and what doesn’t. They know that stock photos of people in lab coats aren’t enough anymore. Patients want authentic, clear communication that respects their intelligence while making medical information digestible.

Why Healthcare Brands Choose Penji

medical professional using a computer

They Understand Medical Compliance

Most design agencies freeze when you mention HIPAA or FDA regulations. Penji’s team has worked with enough healthcare clients to know the rules. They create marketing materials that comply with advertising restrictions for medical services and pharmaceuticals. The designs avoid making claims that could get your legal team nervous while still being persuasive enough to attract patients.

Fast Enough for Healthcare’s Pace

When you’re launching a new telehealth service or responding to a public health situation, you can’t wait three weeks for a designer. Penji delivers in 24 to 48 hours. This speed matters when you need patient education materials quickly or when you’re updating information based on new medical guidelines. Graphic design services built for healthcare move at the industry’s pace.

Unlimited Revisions for Perfect Patient Communication

Getting medical information right takes multiple rounds of feedback. Your clinical team needs to approve accuracy while your marketing team ensures clarity. Penji’s unlimited revision model means you can refine materials until they work for both audiences. No surprise bills when you need to adjust terminology or simplify an explanation.

Creating Trust Through Design

Patients choose healthcare providers based on trust. Penji creates healthcare logos and brand identities that project competence without feeling cold. The designs balance professionalism with approachability. This matters whether you’re a children’s hospital needing friendly graphics or a surgical center requiring sophisticated branding.

Complete Design Support

Healthcare organizations need everything from appointment cards to website graphics to educational brochures. Penji handles it all under one subscription. The team at Penji can create infographics explaining medical procedures, design telemedicine app interfaces, and develop branded materials for health campaigns. Check out their portfolio to see examples of healthcare design work.

Budget Predictability for Healthcare Organizations

Hospital administrators and practice managers appreciate predictable costs. Penji’s flat monthly rate covers unlimited design requests. Whether you need two designs or twenty, the price stays the same. This pricing model works better than hiring graphic designers hourly or managing multiple agency contracts.

Design as a Service for Ongoing Needs

Healthcare marketing isn’t a one time project. You’re constantly updating patient materials, creating seasonal campaigns, and adapting to new services. Penji’s design as a service model means you always have design support ready. Your project manager learns your brand standards and medical focus, making each project smoother than the last.

Conclusion

For healthcare organizations serious about professional design, Penji solves the biggest pain points. Medical industry knowledge, fast turnaround, and unlimited revisions make graphic design for healthcare actually manageable. Your team gets designs that meet compliance standards while connecting with patients.

Get Healthcare Design That Works

Stop settling for generic design agencies that don’t understand medical marketing. Start with Penji and get your first healthcare design within 24 hours. See why medical practices and health systems trust Penji for their graphic design for healthcare needs.

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Top 10 Free and Paid Employee Communication Tools

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Communication tools

Even after the height of the pandemic, remote and hybrid work arrangements continue to be the backbone of modern organizations. And to keep communication seamless in the office and at home, internal or employee communication tools will help you stay in touch with employees. But which of these software applications can you use for your business?

Here are our top picks.

1. Slack

Slack is one of the leading companies in employee communication. For most workplaces, Slack has it all, such as chatting, app integrations, and video and audio. Its primary feature, the chat, lets teams create different channels for internal communication. Plus, you can also invite clients or customers into your Slack channel for smoother discussions on any matter. And you can be sure that your messages and files are secure while using Slack.

Pricing

Free

Pro – $8.75/mo

Business+ – $18/mo

Enterprise Grid – Contact Sales

2. Microsoft Teams

Slack’s main competitor is Microsoft Teams. This employee communication software is ideal for businesses using Microsoft products, such as OneDrive and Word. Like Slack, your messages and files on the chat platform are safe and encrypted. One advantage Microsoft Teams has over Slack is video conferencing. In Microsoft Teams, meetings are more engaging using the Microsoft Whiteboard and live captions.

Pricing

Free

Essentials – $4/user/mo (annual subscription)

365 Business – $6/user/mo (annual subscription)

Standard – $12.50/user/mo (annual subscription)

3. Trello

An alternative to chatting software is a project management tool like Trello. The Kanban software helps you organize your tasks. But it’s another tool where you can chat with your co-workers, thanks to its comments feature.

Like all the other employee communication tools on this list, you can integrate apps into Trello, such as Slack, Jira, and IFTTT. And you can also automate workflows on Trello with power-ups, making your team even more productive than ever.

Pricing

Free

Standard – $6/user/mo

Premium – $12.50/user/mo

Enterprise – $17.50/user/mo (annual subscription)

4. Monday.com

Like Trello, Monday.com is a project management software. But your team can talk and collaborate with one another on their platform, making it one of the best employee communication tools. It’s jam-packed with so many features that you might think of staying on Monday.com the whole workday.

Although they’re a project management software, you can still collaborate with your teammates via integrations, like Slack and Microsoft Teams. The platform also has a built-in chat where you can update one another.

But if you want to know how else Monday.com can help your business, here are some of its other features:

  • Creative and design
  • Software development
  • Marketing
  • Sales & CRM
  • Task management
  • HR
  • Operations

Pricing (Minimum is 3 Seats)

Free (up to 2 seats only)

Standard – $12/seat/mo

Pro – $19/user/mo

Enterprise – Contact Sales

5. Snapcomms

Snapcomms is another collaboration and email communication software to use as an alternative to most of the employee communication tools on this list. They’re different from most platforms because this is for enterprises that rely on internal communications, from small matters to emergencies.

Besides the chat option, you can also send out email newsletters to your employees. Plus, you can also engage with employees by congratulating them on new milestones or getting feedback from them to improve your workplace culture.

Pricing

Inform – Request a quote

Engage – Request a quot

6. Workvivo

If you want engaged employees, Workvivo could be the ideal employee communication software for your team. When you use Workvivo, you can update employees about everything in your company.

On the other hand, employees can also personalize the updates they’re receiving about your company. Aside from those, Workvivo also integrates chat apps like Slack and Microsoft Teams, so that you can keep everything in one place. Plus, you can alert employees about crises. And finally, you can hold meetings through video and connect with them via podcasts.

Pricing

Workvivo did not disclose how much their employee communication platform is. But you can book a demo with them to see if they’re a good fit for your company.

7. ContactMonkey

ContactMonkey is ideal for teams that depend on email for employee communication. With ContactMonkey, you can create custom templates that are engaging to read.

Aside from that, you can also compose an email newsletter to give employees updates on your business. In addition, you can add emojis or surveys to the newsletter. Finally, you can track analytics and know how to improve your next emails. Oh, and one more thing, ContactMonkey also has an SMS option to disseminate info if email isn’t available.

Pricing

Like WorkVivo, ContactMonkey did not disclose its prices. However, you can request pricing.

8. Connecteam

Get more people to say to work events or notify them of every single event when using Connecteam. You can chat with your teammates here. But it’s more than just that. Aside from conducting surveys and polls, you can also add a knowledge base. This serves as your office manual or handbook or a place where you can add your new memos.

Connecteam isn’t only for small businesses. Service-based businesses like cleaning, healthcare, hospitality, construction, and logistics can enjoy the features of using their platform.

Pricing (Communications)

Free

Basic – $29/mo (for 30 users)

Advanced – $49/mo (for 30 users)

Expert – $99/mo (for 30 users)

9. Basecamp

Organize your work with Basecamp since they’re a project management and employee communication tool. Get more work done with them with to-dos, chat with employees, schedule important meetings, and share files with the team.

Like Slack, you can invite clients and customers to Basecamp for smoother and seamless communication with them. There’s no need to compose an email or send a message outside Basecamp. But Basecamp has a leg up above Slack since Basecamp has privacy options you can set so clients can only see what they need to see in your workspace.

Pricing

Free (1 project)

Basecamp Plus – $15/user per month

Basecamp Pro Unlimited – $299/month billed annually, all-inclusive

10. LumApps

If you’re looking for an all-in-one platform that connects every employee, LumApps is a top choice. This employee experience platform combines internal communications, social networking, and personalized content delivery to strengthen company culture and engagement.

This tool allows HR teams as well as internal communication officers to create customized news feeds, deliver targeted announcements, and integrate with productivity apps like Google Workspace, Microsoft 365. It also has AI-powered personalization features that ensure each employee only sees content relevant to their role and interests.

Pricing: Available upon request; plans vary depending on company size and integration needs.

Featured Image Credit: Photo by Antoni Shkraba Studio from Pexels

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