Business
The Latest 70 Graphic Design Statistics You Should Know About
Graphic design has played a massive part in today’s digital generation. As online businesses experience site traffic surges, a lot of owners pay close attention to graphic design. The influence of design on a brand is evident. Everyone is aware that on-point branding for businesses with appealing visuals encourages engagement from target audiences. However, to reap such benefits, companies must apply graphic design correctly to their branding. Hence, it’s essential to be up to date with the latest graphic design statistics and trends.
For this article, we’ll dive into the latest graphic design statistics that will help you with your creative planning.
The Graphic Design Industry
- Ibis World
Currently, the market size of graphic design amounts to $15 billion in the US. Meanwhile, logo and branding design takes up a total of $3 billion in the market.
- College Grad
Graphic designers fill a total of 290,100 jobs.
- Chron
As per the Bureau of Labor Statistics, between 2010 to 2020, graphic design jobs are expected to increase. The industry is expected to remain competitive because of the high demand for the position.
- Bureau of Labor Statistics (BLS)
The graphic industry is expected to continue growing by 3% for the following years.
- BLS
According to BLS, a graphic designer can create visual concepts and ideas. This includes but not limited to the following:
- Logo
- Websites
- Flyers
- Social Media graphics
- SoftwareFindr
By 2022, graphic designers’ employment in the computer-related design and e-media field is expected to rise by 35%.
Career
- BLS
Bachelor’s degree is the typical entry-level education for graphic designers.
- BLS
For entry-level graphic designers, on-the-job training is minimal compared to other fields.
- Finances Online
Only one-third of 30% of graphic designers are employed in-house by companies and marketers.
- Finances Online
49% of marketers use graphic online tools and software for the non-designer.
- Finances Online
In the industry, only 10% of organizations hire freelance graphic designers.
- All Art Schools
After the first two years with a company, 40% of graphic designers leave the profession.
- Finances Online
While only 10% of organizations hire graphic designers, mostly 90% in the industry are freelancers.
- Brandon Gaille
Due to a highly competitive industry, a majority of designers are forced to broaden marketing and services. Some even include teaching at local universities.
- College Grad
In 2018 most of the graphic designers were:
- 22% self-employed
- 10% in specialized graphic design companies and services
- 8% in advertising
- 5% worked with publishers
Compensation
- Ibis World
The employment in the graphic design industry is 177,328.
- Ibis World
The average industry growth was 2.6% from the years 2015 to 2020.
- BLS
The average hourly rate for a graphic design service is $27.17. Annually, a graphic designer’s salary is $56,510.
- BLS
Meanwhile, graphic designers in the 90th percentile earn $42.89 per hour or $89 210 annually.
- Learn2G
The design categories in the graphic design industry are expected to grow by 24%
Rising Trends
- Digital Synopsis
In 2021, the majority of health and wellness brands will use muted color palettes. Mute colors have low saturation. Therefore, they bring a sense of safety and security.
- Digital Synopsis
A lot of designers are using geometric shapes and flat illustrations for social media’s graphic design. Besides that, people gravitate more towards futuristic and modern shapes.
- Digital Synopsis
The majority of people are looking for something “serious” for fonts. Therefore, classic fonts are widely popular.
- 99designs
85% of consumers are using multiple devices at the same time to surf the internet. It’s best to optimize your graphics or website for various devices.
- 99designs
In the past years, minimalist concepts took over the design industry. However, there’s a shift in the trends where a more personal and customized design is needed.
- Digital Synopsis
Videos that comprise mostly of text to communicate branding messages more effectively and creatively are gaining popularity.
Graphic Design Statistics: Business
- WebFX
At least 73% of businesses invest in graphic design to help highlight their brand amongst competitors.
- Adobe
71% of companies are creating 10x more design assets than their previous years.
- SoftwareFindr
In the manufacturing industry, 14% of graphic designers are employed.
B2B
- Content Marketing Institute
For B2B marketers, infographics have taken the most significant leap in usage in the last four years.
- Social Media Examiner
51% of digital B2B marketers consider visual assets necessary for their company’s content marketing.
Small Business
- 99designs
The majority of small businesses consider graphic design essential for their success. Meanwhile, 3% believe that visuals are not necessary.
- Chron
For small businesses, the following setbacks stop them from investing in graphic design:
- Lack of regulation
- Budget cuts
- Software
- 99designs
Small businesses are reluctant to hire graphic designers because of cost. Therefore:
- 50% outsource design work or do it by themselves
- 21% hire freelancers
- 18% run crowd-sourced design contents through online platforms
- 7% work with design agencies
- SoftwareFindr
Meanwhile, at least 67% of small businesses are willing to invest $500 for a logo.
Costs
- Upwork
Freelance designers on UpWork have an average of $20-$50 per hour. Meanwhile, the average cost of a graphic designed on the platform is $45.
- Upwork
Businesses should expect additional fees for premium design projects, especially with a tight deadline.
- Freelancer
Depending on the design type, most graphic design agencies will cost $85 to $100 an hour.
- Business 2 Community
Some designers charge per project rather than a per-hour rate. However, the rate for project-based jobs depends on the client’s design requirements. For example:
- Logo design based on an existing template costs $150 to $450.
- A logo designed from scratch costs $500 to $2,000.
Consumer Behavior
- DIY
It takes 50 milliseconds for a person to assess things visually. Therefore, brands should leave a strong impression within milliseconds.
- T-Sciences
Our brain can process visuals 60,000 times faster than information written through words.
- Canva
At least 90% of the information transmitted to our brain is mainly visual.
- Canva
Meanwhile, 40% of the people respond to visual information better than text.
- Kissmetrics
Subconsciously, people make a mental judgment about a product within 90 seconds of the first impression. 90% of the assessment focuses entirely on a color scheme.
- Kissmetrics
The number one influencing factor for 92.6% purchase of people is the visual dimension.
- Neil Patel
42% of online shoppers base their opinion on a website’s overall design and functionality. Meanwhile, 52% of shoppers are most likely not to return if the design is not appealing.
Graphic Design Statistics: Business Branding
Color
- Crowdspring
Using the right color scheme will improve readership by up to 40%.
- Crowdspring
Our brain can recognize a brain mainly from its color scheme.
- Color Com
We can recognize, process, and store images that have vibrant colors rather than black and white.
- Creative Market
95% of brands use only one or two colors. This makes it easier for people to recognize each brand.
Website Design
- DIY
81% of people usually conduct online research before purchasing a product.
- Hubspot
46.1% of the consumers will judge a company’s credibility based on web design.
- Hubspot
Overall, 75% of an organization’s credibility is related to graphic design.
- WebFX
66% of consumers want an aesthetic and user-friendly website.
- Good Firms
85% of small businesses overcrowd their website with too many elements. Overall, a tightly designed website is not pleasing to the eyes.
- WebFX
Users are more likely to return to a website with mobile-friendly features.
- WebFX
Consumers are most likely to exit slow-loading websites.
- WebFX
88% of users tend to spend more time on a web page with videos.
- WebFX
After receiving personalized content, 34% of consumers are most likely to make an impulse purchase.
Graphic Design Statistics: Marketing
- Venngage
74% of marketers say that more than $70 of their content has visual elements.
- Venngage
34% of marketers use original graphics. A unique visual content was one of the most influential factors in helping them reach their marketing goals.
- Design Pickle
Graphic design is essential to create unique illustrations and boost engagement on your business’s social media.
- Social Media Examiner
At least 80% of marketers use visual assets for social media marketing.
- Social Media Today
Infographics have 3x higher engagement on social media.
- Social Media Today
Facebook content with graphics gains 105% more engagement than plain text and links alone.
- Design Pickle
Simple and minimalistic design is essential and more popular for social media. Be sure to use large images that have two font choices to emphasize keywords.
- Design Pickle
Social media posts need to have 2 to 3 complimentary colors.
- Design Pickle
White spaces are essential to contrast bold designs.
- Canva
Pinterest traffic can be increased by 62.5% with visually pleasing and relevant images to blog content.
- Demand Gen Report
Infographics increase web traffic by 12%.
Did you know? People only spend 2.6 seconds on average looking at an ad before scrolling away. That means your design must be eye-catching, captivating and appealing within those 2.6 seconds to garner a click, sale, and branding awareness. You need great designers to do so, but not all companies provide the same benefits.
Some can get it done faster, some will give you cheaper options for more creative designs, and some charge lower prices than others. Check out these top four ad design companies to see who suits your needs best.
1. Penji – Best Overall
Penji is a graphic design subscription service where you get unlimited designs for a flat monthly fee. Therefore, if you need consistent advertisements with social graphics and marketing efforts over time, Penji is the best choice. They provide a team of focused designers so you can stick to deadlines and maintain brand awareness, without the need to hire freelancers.
Pricing:
- Business Plan: $499/month
- Marketing & Ads Plan: $995/month
- Agency Plan: $1,497/month
2. Design Pickle – Best for Small Teams
Design Pickle is a subscription-based creative service that provides advertisement design and other marketing visuals with a focus on ease and simplicity at a good price. If your small team needs consistent and high-quality graphics without having to hire freelancers, Design Pickle will provide the same day turnaround you need to maintain brand awareness.
Pricing:
- Graphics Pro Plan: $1,349/month
- Graphics Premium Plan (includes video): $2,049/month
3. Flocksy – Best for All-in-One Services
Flocksy is a creative subscription service that offers more than just ad design but graphic design, copywriting, video editing, web development and voice overs under one roof. If your business wants full creative talent without managing more than one freelancer or company, Flocksy is the way to go.
Pricing:
- 2 Daily Hours Plan: $1,195/month
- 3 Daily Hours Plan: $1,795/month
- 4 Daily Hours Plan: $2,395/month
4. 99designs – Best for One-Time Projects
99designs is a global marketplace for design where you pay per project rather than subscribe to a plan. You can host a contest to get various ideas from freelancers across the world and pick your favorite. If you’re looking for someone on a per-project basis without having to have long-term commitment, this is ideal.
Pricing:
- Bronze: $299
- Silver: $499
- Gold: $899
- Platinum: $1,299
Video content with motion graphics generates 1200% more shares than text and images combined. But with hundreds of agencies out there, how do you choose the right one for your project? Whether you need an explainer video, brand animation, or social media content, here are the top 3 motion graphic design agencies for different needs and budgets.
1. Penji
Penji takes the top spot as the best motion graphic design service for one simple reason: unlimited revisions and flat monthly pricing. Most agencies charge thousands per video. Penji offers a graphic design subscription that includes motion graphics along with all your other design needs.
The platform delivers motion graphics services in 48 hours or less. Need a logo animation? Submit a request. Want social media videos? Just ask. Explainer videos for your product? They handle it. The design as a service model means you never worry about per-project costs adding up.
What makes Penji particularly useful is the dedicated team approach. The same designers work on all your projects, so they learn your brand and maintain consistency. Plus, you get unlimited revisions until you’re satisfied. No additional charges. No awkward negotiations. Just keep requesting changes until it’s perfect.
2. Demo Duck
Demo Duck specializes in explainer videos for tech companies. They’ve worked with big names like Google and Salesforce. Their team focuses specifically on making complex products easy to understand through animation. Projects typically range from $15,000 to $50,000 depending on length and complexity.
3. Yans Media
Yans Media offers motion graphics for marketing campaigns. They handle everything from social media animations to commercial videos. Their process includes scriptwriting, storyboarding, and multiple revision rounds. Most projects take 4 to 6 weeks from start to finish. Pricing starts around $3,000 per video.
For businesses needing regular motion graphics, Penji’s subscription model makes the most financial sense. See their work to understand the quality and range of projects they handle.
FAQs About Motion Graphic Design Services
How much does motion graphic design typically cost?
Costs vary widely. Traditional agencies charge $3,000 to $50,000 per video depending on complexity and length. Subscription services like Penji offer unlimited motion graphics for a flat monthly rate, usually making them more affordable for regular content needs.
How long does it take to create a motion graphic video?
Most agencies need 4 to 6 weeks from concept to final delivery. Faster services like Penji can deliver motion graphics in 48 hours for standard projects. Complex explainer videos may take longer regardless of the provider.
What’s included in motion graphic design services?
Most services include concept development, storyboarding, animation, and revisions. Some also offer scriptwriting, voiceovers, and background music. Check what’s included before choosing a provider to avoid unexpected costs.
Do I own the motion graphics after they’re created?
Most agencies transfer full ownership rights upon project completion. Always confirm this in your contract. Subscription services typically include full commercial rights as part of the monthly fee.
Can motion graphics work for B2B companies?
Yes. Motion graphics work particularly well for B2B companies explaining complex products or services. Animated explainer videos help prospects understand technical concepts faster than text alone.
Not many business owners are aware of this, but presentations, pitch decks, and slides should go beyond being merely “good.” They should be compelling, strategic, and results-driven. This is why you need professional help when crafting these. To help you get the proper assistance, here are 5 of the best presentation design agencies you should consider:
1. Penji
A graphic design subscription service, Penji has a team of professional designers ready to take on this challenging task. It offers unlimited designs with revisions, allowing you to create as many presentation designs as you need within a month. You can also send requests for infographics, custom illustrations, logos, and social media graphics, among others.
2. Stinson Design
With a deep expertise in visual storytelling, Stinson is an excellent option for companies looking to level up their presentation game. Its team of professionals shines in crafting corporate presentations, investor pitch decks, and keynote addresses, to name just a few of its presentation design services.
3. 24Slides
A leading presentation design service agency, 24Slides is headquartered in Copenhagen, Denmark. This is why their approach blends Scandinavian design principles with its diverse global talent. Producing an average of 17,500 slides a month, its impressive client list (think McDonald’s and Adidas) is proof enough of its reliable expertise.
4. BrightCarbon
Say goodbye to ugly text on slides and screens, and welcome beautiful and compelling visuals. BrightCarbon is an excellent option for presentation design agencies. It offers a wide array of services, including presentation creation, advanced PowerPoint training, eLearning creation, and many others. It utilizes proprietary software called BrightSlide, which enables them to craft high-impact presentations.
5. Presentation Geeks
Offering a wide array of presentation design services, Presentation Geeks believe that “You don’t get a second chance to make a first impression.” Its key services include PowerPoint design, custom eLearning, Google Slides, sizzle reels, Prezi design, and many others. It also provides motion graphics, brochure design, training manuals, and infographics design services.
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