Business
These Copywriting Statistics Will Help You Increase Conversions
Published
4 years agoon
The art of copywriting is another skillset every writer wants to master. If you’re writing for a brand, copywriting can arguably increase sales. That’s because excellent copy seeks to achieve a particular goal. Whether it’s conversion, app download, email sign-up, or website traffic, copywriting should be in every marketer’s arsenal. If you don’t believe how effective copywriting is, read until the end for some copywriting statistics to persuade you.
But first, let’s define exactly what copywriting is.
Some people interchangeably use content writing and copywriting. However, both are different. Those compelling headlines on ads, landing pages, and print materials belong under copywriting. Did you know that 80 percent of readers never read past the headline? This is what makes copywriting different. It aims to influence action. It aims to sell, download, or click. On the other hand, content writing aims to educate and foster customer relationships.
If you’re not an expert on both, it makes sense to hire someone who is. Did you know that 74 percent of online users are meticulous about spelling and grammatical structures? Any spelling or grammatical error can turn off prospects before you get your message across. That’s why 64 percent of B2B advertisers hire third-party copywriting services. Copywriting also revolves around succinctness. On top of that, there are other vital factors you must consider when writing a copy that sells.
5 Elements of Copywriting
Copywriting should be short and straightforward. It shouldn’t beat around the bush. However, it must make the readers feel like they’re missing out if they don’t take action. To achieve that, consider these five factors:
1. Know your audience
Doing market research to know your audience more is crucial in copywriting. You can do this in many ways, like surveys, A/B testing, or polls. HubSpot says 17 percent of marketers A/B test their landing pages to increase sales.
Knowing your audience’s age, gender, education, culture, language, and more helps you craft better copy. This also allows you to align with your audience’s vision, principles and resolve their pain points.
2. Focus on benefits
Jot down all your product features, then discover what benefits you can offer to your audience. For instance, if your brand has excellent customer support, showcase that in your ads. Did you know that 86 percent of buyers are persuaded by excellent customer service?
A personalized experience makes consumers feel more special. In fact, 49 percent of impulse buyers admit that they bought a product due to a personalized experience.
3. Create compelling headlines
No matter how visually appealing your ads are, your headlines still play a significant part in getting prospects to read your offers. And if you can’t make them read your offer, then you’ll never drive them to the call to action in the end. On average, eight out of 10 people read the headlines. Unfortunately, only two out of 10 will read the entire copy.
Also, a website’s traffic may vary up to 500 percent based on the headlines alone. To create compelling headlines, here are some tips:
- Write the headline in seven words or less
- Keep it simple
- Let it summarize what the offer is about
- Feature numbers
- Make typography appealing
- Headlines should answer one of the 5 Ws
4. Include a call to action
You can’t expect your copy to convert a lead without a call to action. Every landing page, online ad, or email should include a call to action to make readers take the next action. However, make your call to action captivating. HubSpot says personalized calls to action increase your chance of getting a conversion by 202 percent.
Here are some copywriting statistics and tips on calls to action:
- Make your CTA button stand out with a contrasting color. DSIM says there was a 45 percent boost by making the calls to action look like buttons.
- Reduce clutter around your call to action to avoid distracting the reader. Open Mile increased their conversions by 232 percent by doing this.
- Keep your calls to action clear. DSIM says 47 percent of brands included a clear CTA on their websites that took readers less than three seconds to see.
- Keep your calls to action to a minimum. The same copywriting statistics from DSIM said that emails with one CTA increased sales by 1,617 percent and clicks by 371 percent.
- Integrate a call to action to your social media pages. Studies show that including a call to action on your Facebook page can increase your click-through rate by up to 285 percent.
5. Complement with visuals
Visuals are crucial to your advertising strategies. Indeed, a compelling copy can undeniably cut the mustard, as what these copywriting statistics show. However, visuals can convey better messaging for readers. It also gives your advertisements creative storytelling that can lure users in.
A Venngage study shows that 22 percent of marketers state that design and relevant data were the most significant challenges they faced. Also, 12 percent stated that gearing the content and design to create visually appealing ads is another big challenge. And this is why marketers should entrust the graphic design task to experts like Penji.
Here are some copywriting statistics on graphic design:
- 40 percent said infographics are vital to explain complex offers
- 24 percent said videos and presentations are excellent to complement the copy
- 40 percent said illustrations are great for storytelling
- 34 percent of marketers claim custom graphics are better
- 40 percent of marketers state that they sometimes use stock photos
Conclusion
When writing copy, write with the users in mind. Tell them your product features and benefits, and show how the benefits will ease their pain points. Then show them how nice it would be if they experience these first-hand. Additionally, instill a feeling of FOMO in all your offers. According to OptinMonster, seven out of 10 millennials experience FOMO or the fear of missing out.
Also, 56 percent of people have a fear of missing out on news and events. If you instill a sense of urgency in your advertisements, especially on social media, you’ll get users to act.
These copywriting statistics should be enough to make you create the most compelling copy on all channels. If you want to outsource your copywriting needs, check out Content Fuel.
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Business
Fiverr vs Penji vs Canva: Who Comes Out on Top for Creatives?
Published
2 days agoon
August 15, 2025By
Skylar LeeFiverr vs Canva vs Penji – which one should you choose?
Strong graphic design is no longer optional—it’s essential for standing out in today’s competitive market. Skimping on design could mean losing ground to competitors who are investing in high-quality visuals.
The good news? Accessing professional design has never been easier. From hiring skilled freelancers to creating your own designs or using subscription-based services, the options are vast. In this post, we’ll compare Fiverr vs Penji vs Canva, highlighting the leading choice in each category so you can find the best fit for your brand’s needs.
Companies Overview
Let’s start our Fiverr vs Canva vs Penji review with a brief introduction to each company.
Fiverr
Fiverr is a freelance gig platform for hiring remote workers, like web developers, podcast editors, video editors, and many more. Graphic designers are also available to hire on Fiverr with a wide scope of services. On Fiverr, you can browse various design styles to find the right designer for your project.
Penji
One of the highest-rated design services, Penji is a subscription-based graphic design service. You can subscribe and request as many designs projects as you want on a rolling basis. With Penji, you get access to 120+ design types, including web and app designs, presentation designs, motion designs, and illustrations. Plus access to art directors or project managers depending on what tier you choose.
Canva
Canva is a do-it-yourself graphic design application that will help you design anything related to your business. You don’t need graphic design experience to use Canva. They offer templates to help you get started with designs like YouTube thumbnails or ads. Plus, you can edit those templates based on your unique branding.
Fiverr vs Canva vs Penji Features
Next in our Fiverr vs Canva vs Penji showdown, let’s check out the features of each to see which one reigns supreme.
Fiverr
Fiverr provides businesses with two ways to find freelancers. First, you can find them using the search bar. Type “graphic designer” and find available designers to collaborate with. You can narrow your search by finding designers based on your design needs. For instance, you can browse “logo designers” instead of graphic designers.
As you select graphic designers, you can see that designers offer various plans depending on your design project. Plus, they indicate the following:
- Number of designs they can create
- Number of revisions
- Turnaround time
Plus, you can also find reviews from previous clients to know their working experience with one of your top choices.
The other way to find freelancers is the Fiverr Enterprise platform. Fiverr specialists will help you find the best graphic designers, creatives, and other employees for your team. Plus, the platform includes onboarding, management, payment, and compliance.
Penji
Penji has many features to get you started, from submitting your first request to chatting directly with your designers. You simply click “Create” in the top right corner of the dashboard, submit your design brief, and get matched with the appropriate designer right away.
Here’s what to expect when subscribed to Penji:
- Request 120+ designs
- Get matched with the best designer for your project
- Swap designers if needed
- Manage multiple brands
- Point and click revisions
- Team collaboration
- Designer chat window
- Real-time updates
Canva
Meanwhile, Canva is a software loaded with many intuitive features to help you design your own projects. Features depend on the plan you choose. However, here are the basics:
- Drag-and-drop editor
- Access to 1 million templates, 3 million photos and videos, and thousands of design types
- AI-generated designs
- Printing and delivery
However, if you need more than that, you can access the following on the paid plans:
- Resize and translate designs
- Brand kits
- Remove backgrounds
- 1TB of cloud storage
- 24/7 customer support
Turnaround Time
Turnaround time for Fiverr freelancers depends heavily on the graphic designer. They will indicate how long the delivery date would be. Some designers are quick (1-2 days), while others will take weeks for more involved projects.
Penji guarantees a 1 to 2-day turnaround time on most designs. If you’re subscribed to the Agency plan, they can even ensure same-day turnaround. However, complex projects like web or app designs will take longer.
Of course, if you’re using Canva, turnaround time is simply however long the project takes you! Again, this can vary depending on your design skills and whether or not you find the design elements you’re looking for.
Fiverr vs Canva vs Penji Pricing
Fiverr pricing depends on what designs you need. But as the name suggests, Fiverr refers to the $5 starting point that freelancers can charge clients with when working with them. However, there’s always the risk of poor quality. It’s best to vet each designer carefully and choose something reasonably priced.
Penji’s pricing is simple because you pay a flat monthly rate for all design work. Here are the pricing options depending on what tier of service you choose:
Lastly, Canva has three pricing tiers, depending on your needs and budget.
- Canva – Free
- Canva Pro – $15/mo
- Canva for Teams – $10/mo (minimum 3 users)
Design Work and Production
Next, let’s see Fiverr vs Canva vs Penji in terms of design work and production.
Design work by Fiverr freelancers varies from experience level to design specialties. Many Fiverr freelancers produce decent work for clients, considering the rates they charge. However, not all design work from Fiverr is 100% the best. Considering Fiverr is the best for short-term work, expect one or a few design variations for a project.
For Canva, we can use templates as the point of comparison for design work. Thousands of creators submit their templates to the graphic design software. Many templates look the same because it is the trend or looks modern. Regardless, Canva templates look decent to use as the base design for your brand. However, you need to modify it to your brand to avoid using similar templates from competitors or other brands.
Finally, Penji produces highly custom designs for clients. Because the price point is a bit higher, their design team can take the time to ensure you get the exact version of what you’re looking for. Penji isn’t a freelance platform, so you may get the chance to work with the same designers again and again (especially if you prefer their work).
Competitor Analysis
One fair comparison to make is between Fiverr and Penji since both deal with actual designers and their work. Here are a couple of comparison points for these two services to help you narrow your options further.
- Design variations – Fiverr freelancers can create a few variations. Meanwhile, Penji designers can produce multiple variations since you can switch between designers.
- Work volume – Fiverr designers can produce a limited number of designs, depending on plan inclusions. Ideally, they’re a good option for one-off projects. However, Penji can produce more than 10+ designs, especially if you have a monthly volume of designs.
- Comfort – Penji allows you to sit back and run your company since it’s an extension of your team. Meanwhile, you need to browse and interview freelancers on Fiverr. Plus, you have to worry about payment and management.
But if we were to put Canva back into the equation, Canva has the upper hand in pricing. Plus, if you’re creative enough, you can produce great brand designs without the help of designers.
Final Thoughts
Graphic design work can be done and delivered in three main ways: doing it yourself, hiring a freelancer, or subscribing to a graphic design service.
As we’ve seen in this three-way Fiverr vs Canva vs Penji showdown, each has its strengths and weaknesses. The three services have different models, which could benefit users or subscribers in getting their designs. It’s up to you which is the best design service for your situation. Good luck!
Business
5 Highest Rated Design Services Used by Big Brands & Agencies
Published
2 days agoon
August 15, 2025By
Skylar LeeFinding a design partner that can elevate your brand’s visuals, strengthen your identity, and support your revenue growth is more important than ever. The challenge? Comparing design companies can feel like a full-time job. To save you time, we’ve rounded up the highest-rated design companies based on reviews from Trustpilot and Google—two trusted platforms where real clients share their experiences.
Let’s explore the highest-rated graphic design companies of the year and see what they offer so you can choose the perfect fit for your brand and budget.
1. Penji
Trustpilot rating: 4.8
Google rating: 4.7
First on our list of highest rated design services is Penji. The platform’s business model is unique because it offers an unlimited graphic design subscription. You simply pay a flat monthly fee and get as many designs as you need for yourself or your clients. Their scope of service spans over 100 design categories, which means they can handle your website, branding materials, ad designs, packaging designs, and more. Agencies rely on Penji to help them manage various client projects and radically increase their design output if needed.
Penji has three plans to choose from, all of which are unlimited, but the details vary. In higher plans, you can access motion graphics and even work with an Art Director and a Figma Web Designer. The platform is user-friendly, making it easy to submit design briefs, collaborate with your team, and contact your assigned designer directly.
Unlike some of the companies on this list, Penji has a dedicated design team. So if you don’t want to take a chance on freelancers, you can get to know Penji’s designers and who works best with you. Intrigued about Penji? Learn more from our review here.
What can you get from an unlimited graphic design service?
- Logos
- Business cards
- Web and app designs
- Presentation designs
- Marketing materials
- Marketing designs
- Digital ads
- Billboards
- Magazines
- Packaging
- Merchandise
- Illustrations
- Motion graphics
Pricing:
- Starter – $499/mo
- Marketer – $995/mo
- Agency – $1497/mo
2. Clay
Google rating: 4.8
Also included in our highest-rated design services is Clay, a widely known and respected design agency that has worked with such names as Slack, Stripe, and Meta. They’re a full-service agency that specializes in branding, website design, and content creation. This is a diverse company that honed its creativity with past projects like a food app, a payroll management platform, an interior design website, and more.
Clay has a knack for covering all the details and ensuring they go all out for each project. Pricing is handled on a case-by-case basis as the company operates like a traditional full-service design agency. They’re a great option for brands with larger budgets who have specific projects they want to accomplish – eg, rebrands, app builds. They also offer art direction and classic graphic design services like illustration and animation.
3. Toptal
Trustpilot rating: 4.5
If you want to hire a freelancer, but you’ve been disappointed in the past, you might be hesitant to try again. Fortunately, Toptal has taken a different approach from platforms like Fiverr and Upwork. They offer a more upscale experience of freelance matching with highly experienced professionals (sometimes with impressive backgrounds like being a former Google employee). Many companies lean on Toptal for reliable freelancers, including Zendesk and DoorDash.
With Toptal, you can hire a freelancer part-time or full-time. You’ll simply answer a few questions about your business on their website. If you don’t like the work of the first designer you’re matched with in the early phase, Toptal will start the matching process over again so they can find you a better match.
Another benefit of Toptal is that they have professionals in various design niches. They offer UX and UI designers, product designers, game designers, creative directors, and more.
4. Webdew
Trustpilot rating: 4.7
Webdew is a lesser-known company, but their review rating speaks for itself. Their skilled developers have a UI/UX focus and will take you through the entire design process from wireframe design to backend development. They also handle things like website migration and WordPress development.
Webdew is anything but a one-trick pony. They offer web design, video production, marketing, and Hubspot-related services. But if you’re looking for other graphic design services like logo design or illustration, you’ll have to look elsewhere.
5. DesignCrowd
Trustpilot rating: 4.6
DesignCrowd is an innovative platform that connects businesses with freelance designers from around the world. By leveraging the power of crowdsourcing, DesignCrowd allows clients to post design projects and receive a wide variety of submissions from designers. This approach not only provides clients with creative options but also allows designers to compete on a global stage, showcasing their skills and gaining new opportunities. The platform covers many design mediums like logos, websites, and t-shirts, making it a versatile solution for enterprises of any size.
DesignCrowd’s process is straightforward and user-friendly. Clients start by outlining their design requirements and budget. This is then made visible to the platform’s extensive network of designers. Interested designers submit their concepts, and the client can provide feedback, request revisions, and ultimately choose their favorite design. The competitive environment encourages high-quality submissions, so you get great results. Additionally, they offer a satisfaction guarantee, so there’s no risk.
The value of signing up for an unlimited design service
1. Saves You Time
Hiring freelancers can take days or even weeks. You have to find the right person, check their availability, and direct them at each step of the design project. You can save time by subscribing to an unlimited graphic design service. These services have already done the vetting, which helps you cut the time needed to hire a freelancer & get usable work from them. These services have teams of designers with different skillsets, so you can simply swap designers if you don’t like the direction your project is going in.
2. Saves You Money
Some of the highest rated design services offer packages or bundles to help you save money that would be going to branding, social media managers, or ad creators. The design subscription model lets you pick to plan that offers only what you need and request multiple designs for a flat monthly fee. Unlimited revisions are built into the plan. So you’ll never pay extra fees or wait weeks for a simple project to be completed.
3. You Partner with Reliable Pro Designers
Since graphic design services manage the hiring process, they ensure the designers working for them are reliable and highly trained. Some freelancers are new to the industry, lack follow-through, or simply don’t know how to navigate professional conversations. Graphic design services guarantee that you’ll communicate directly with mature designers who respond to your requests and understand your vision.
4. You Double Your Design Output
For some companies, like agencies, design output is critical. You need many different types of design projects completed by specific deadlines. You also need to manage multiple brands, which unlimited design teams are accustomed to helping agencies do.
With free trials and money-back guarantees, there’s no risk in trying out one or all of the highest rated design services. You may just be surprised by how much work it takes off your team’s plate.
Business
Adam Neumann: Crashed WeWork, Got $350M from Silicon Valley
Published
3 weeks agoon
July 24, 2025Was it good for the economy or an embarrassment for Silicon Valley? The bottom line is, Adam Neumann is now $350 million richer. The current state of the world has divided us into two camps: those who believe we’re headed for a recession and those who think it’s just a rough patch we’re experiencing.
Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz, announced a massive investment in Flow. It is the real estate company of Adam Neumann, who dragged WeWork from a $47 billion valuation into bankruptcy in just six weeks.
On the Optimistic Side
Image credit: VOX
Economists who lean towards the optimistic side point us in a “not a recession” direction. Proof of this is that no company would give away $350 million if it were experiencing a decline in business. Silicon Valley has just handed ousted WeWork founder Adam Neumann, the guy who crashed WeWork, just that amount.
This may be a good sign that the economy is indeed not going down the dumps as some would want to believe. However, it is an embarrassment for Silicon Valley in particular and the tech industry as a whole. A founder of Y Combinator said redemption is easy for a white guy who f*cked up in the biggest ways and is incredibly wealthy. It’s saddening that not everyone has those qualifications.
Adam Neumann Now
During his WeWork days, Adam Neumann came up with the concept of WeLive. Now, his new idea is a rebrand of WeLive, called Flow. It aims to own and manage apartments with the special Adam Neumann touch, which borders on being obsessive and faddish.
In his statement, Andreessen seems to believe that the housing problem in the US stems from a lack of branding. That is, apartments are not stylish or sexy enough, which is an about-face from what the real issues are: there aren’t enough supplies, plus the high costs of renting.
This is in contrast to what Andreessen said two years ago, that we should be building things. Neumann, on the other hand, plans to acquire already existing buildings to turn them into giant playhouses for adults. That, with a bit of glamming and styling, the housing problem would be easily solved.
In a letter to the mayor of Atherton, California, Andreeseen and his wife said that multifamily housing zones would “massively” decrease the values of their homes. This is in response to the city’s efforts to address the housing shortage. The couple also said that these houses would reduce the quality of their lives as well as their neighbors’ and will increase noise pollution and traffic immensely.
Flow
According to Andreessen, Flow will offer renters the opportunity to build equity in their apartments. He didn’t provide details and how it would work, though. Vicki Bryan, a credit analyst and the CEO of Bond Angle, says that in that case, the renters would only get a microscopic share, which amounts to almost nothing.
The Flow deal is met with negativity, as it is seen as a quick way for Silicon Valley to throw money around. The concept does not seem to address a real problem, and worse, it’s going to be run by Neumann. Many liken his business skills to those of a child let loose in a park with a sugar high.
This will be an embarrassment to Silicon Valley, which has, over the past few decades, delivered little to no innovations amid being awash with money. As for Adam Neumann now, he should have learned something from the WeWork fiasco, but it seems he has not.
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