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170 Questions to Ask A Client Before You Begin Your Campaign

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Confused about what type of questions to a prospect in the crazy world of tech?

Well, worry no more! We decided to give you our 170 questions that we ask our clients, before we begin working with them. Now, we don’t ask every question, because let’s be honest, we would be here for several hours before we get all of the answers. Choose your questions wisely and add your company’s culture into how you ask your questions!

If you’d like to add more onto this list, feel free to comment below or email us your additions.

 

Current Website Questions

– What is the purpose of your current website?

– Are there any aspects of your current website that you love?

– Are there any aspects of your current website that you hate?

– Is there anything on the current website that needs to be removed entirely?

– Is there anything on the current website that must absolutely stay?

– Do you have multiple locations?

– Where are they located?

– Do you offer different products or services per location?

– What is your business’s unique value proposition (UVP)?

– What are the services you want to highlight on your website?

– Why do visitors currently come to my website?

– Is your website easy to navigate and is it easy to find information?

– Are your current website visitors being converted into sales?

– Are competitors’ websites more functional and have they recently been redesigned?

– Does the content on my website deliver the right message?

– Is your website a good representation of your business?

– Does your current website instill trust and confidence?

– Is it easy to update your website?

– Are visitors who come to your website being tracked and analyzed?

– Does your current website make it easy for website visitors to contact you?

– What tools and apps do you use to run your business?

 

Website Redesign Questions

– Why do you want a new website?

– Do you have a proposed sitemap prepared?

– In an ideal world, what do you want your website to become?

– What are your specific goals for your new website that will help indicate if your investment is profitable?

– How quickly do you want to achieve these goals?

– Is there anything that you would like to have included in the new website that you lack currently?

– Will your copy need to be reviewed and approved by legal and compliance?

– Will your legal team need to create the privacy policy for the site?

– At the end of this project, how do you qualify it as a success?

 

Competitive Analysis Questions

– Who are your top seven competitors?

– What about these companies makes then stand apart from others?

– What elements of these companies and/or their online activity would you like to model after

in your redesign?

– What do you currently like about your competitors websites?

– What do you hate about your competitors websites?

– What are some sites that you like the style of, features, and functionality of?

 

Branding Questions

– Do you have brand guidelines?

– If not, do you need help putting this together?

– What are the brand guidelines?

– Are there any color preferences for the new website?

– Do you have the hex codes for your current brand colors?

– Have you created buyer personas?

– If you did; how many do you have and will we need to set up conversion funnels for each persona?

  • Do you have a site architecture completed?

– Do certain products and/or services speak to different type of clients?

– What differentiates your product or service from your competition

– Is there any legacy on your current website?

– Do you currently have duplicate content on your site?

– What types of content will you publish on the site?

– How do plan to market the website once it is launched?

– What are some images that relate to your business?

– Will you be updating and reusing content and/or images from your current website?

– Do you need help creating new visual components for your website?

– What are some visual components that you’d like to add to your website?

– Do you have a tag line?

– What is your elevator pitch?

– Do you have a mission statement?

– What differentiates your company from your competitors?

 

Sales, Marketing, and Advertising Questions

– Do you have a documented content strategy?

– What types of marketing are you currently involved in or practice on a regular basis?

– Why kind of ads will you be running? (Google, Facebook, native, display, search)

– Do you have a current advertising budget?

When it comes to marketing (in general), what are your biggest challenges?

– When it comes to obtaining qualified leads, what are your biggest challenges?

– When it comes to closing leads, what are your biggest challenges?

– Are there any short-term or long-term goals that need to be considered in the website redesign?

– What social media elements would you like integrated?

– Do you need a subscription option or other offer?

– Will you be blogging on your website?

– Who will be blogging on your website?

– When do you see the most customers go to your website?

– Do you currently use marketing automation software?

– Do you use email marketing, landing page, or other tools on your site?

– Do you use a CRM to store sales and customer information?

– What is the target demographic of your website visitors?  Are there specific sectors, industry segments, company sizes, geography that needs to be focused on more than others?

– Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?

– Do you create ebooks, white papers, and other resources are placed behind a form?

– Do you send email marketing communications?

– What types of emails do you send to subscribers, prospects, leads, and customers?

– Do you want automated emails to be triggered by actions customers take on your website?

– Do you want the ability to create, edit, and publish landing pages and site pages?

– Would you like to run predictive lead scoring every few months to automatically determine the properties and weight of each factor to create a lead score?

– Have you performed A/B tests of your landing pages and calls-to-action to increase clickthrough rates?

 

Lead Generation and Contact Page Questions

– How do you currently track leads on your website?

– How do you want to collect customer information?

– Are you comfortable with having your phone number on your website?

– What is the email address you want on your website?

– Can you speak to your customer experience?

– How does a user become a customer of yours on your current website?

– Do you currently include relevant call-to-actions on content posts?

– Do you collect information from visitors and store this in a CRM or use it to inform marketing efforts?

– What fields do you currently or want to include on forms?

– Do you use call tracking to track online campaigns?

 

SEO Questions

– Do you need assistance with search engine optimization?

– When was the last time you reviewed your website was optimized?

– Do you have someone who can review content for SEO best practices, internally?

– Do you have someone who can create unique meta titles and descriptions per page or blog post, internally?

– Do you have a Google Analytics account?

– Do you have a Google Webmaster Tools or Bing Webmaster Tools account?

– Based on what you know right now, what keywords or phrases would “you” use to search for your products and/or service offering?

– What search terms are your competitors targeting?

– Of the words you just listed, which ones would you like to target with the new website?

– Do you have existing content that can support these keywords or phrases?

– Does your existing website and content rank for these phrases?

– What are your top performing keywords?

– What are your most trafficked pages on your website?

– Which site pages rank high in SERPs?

– What percentage of visits are from organic sources?

– What percentage of traffic are referrals from other sites?

– Which referral channel gives your website the most traffic?

– What percentage of traffic is from social media sites?

– What percentage of traffic is from email marketing?

– What percentage of traffic is from direct or people who type your URL into the search bar?

– What percentage of traffic is from mobile devices?

– What percentage of traffic is from tablet devices?

– What sources — social, referral, organic, etc. — generate traffic from mobile and tablet users?

– How many landing pages do you have?

– What are your top performing landing pages?

– What are your top performing blog posts?

– How many visits does your site get each month?

– How many page views does your site get each month?

– How many leads do you generate each month?

–  How long do people typically spend on your website?

– What is the bounce rate for your site?

– What is the average amount of sales generated by your site each month?

– What is the page load time of your site?

– How many inbound links are pointing to your current site?

– Is your current site optimized for mobile users?

 

Reporting Questions

– Do you like data?

– What types of reports and data would you like to receive from our team?

– Do you prefer phone call reporting?

– Would you like to receive reports via PDF’s?

– Would you like the reports to be converted into videos?

 

Website Functionality Questions (UX and UI)

– Will you require a responsive design (adapts automatically to mobile devices)?

– How often will you be updating the content on your site?

– What functional requirements are needed within the new website?

– Is there any specific feature that is needed for your website?

– Do you want users to be able to comment on blog posts and other types of content?

– Do you need to integrate chat features?

– Will you need an internal search engine for your site?

– Do you plan to post audio/video files to the site?

– Do you have a video hosting service or will you be uploading videos to Vimeo or YouTube to embed videos on your site?

– Will you need people to log in on the site either with a username and password or by using social logins?

– Will users need the ability to post product reviews?

– Do you want people to be able to share content from your website?

– Will visitors have to enter credit card information and other personal details on any section of the website?

– Do you plan to sell anything through your website?

 

Development and Hosting Questions

– Who is your current website host?

– If switching hosting companies, do you know where your DNS is controlled?

– Do you have any and all logins?

– Hosting

– Domain name

– Website

– Where is your site currently hosted?

– Do you know the current level of hosting you have?

– Do you have or need an SSL certificate?

– Do you have specific accessibility requirements? (Possibilities include, larger text, language conversion, blind accessible)

– Will your site need to announce that they use cookies?

– Do you have an existing content management system you prefer or would you like our suggestions on the proper CMS?

 

Project and Budget Questions

– What is your budget for this project?

– What is your yearly budget for website improvements?

– What is you desired kick off date?

– Who all is responsible for reviewing and providing feedback on the site?

– Who will give final approval for the site prior to launch?

– Who will be managing the site once it’s completed?

– Will you require training on how to properly maintain the site?

At Owners Magazine, we care deeply about creating an incredible experience for our customers. What better way to get to know our clients than to ask them fun questions? The world of business can be so serious and with the way our society is becoming, we decided to throw a wrench into your average questions.

DISCLAIMER: These questions don’t work for every company. It all depends on your company culture and how your customers view you.

 

Get To Know Your Clients Better

– At which store would you like to max-out your credit card?

– If you could have one super power, what would it be?

– If you could be one character in any movie, Tv show, cartoon, who would you be?

– What movie title describes your life?

– What is your favorite TV show?

– What is your favorite video game?

– If you could choose one Pokemon that relates to your personality, who would it be?

– Do you have any nerdy addictions?

– Have you ever refitted an item, and if so, what did you regift?

– What’s the strangest talent you have?

– Do you have any nicknames?

– Which way does your toilet paper hang on the wall – over or under?

– What is that one song on you’re afraid to admit that you like?

– What are three things still left on your bucket list?

– If you could eat one thing for the rest of your life, what would it be?

Business

5 Strategies To Massively Save On Your Holiday Spending

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Regardless for those who are buying presents on-line or in-person, you continue to need to lower your expenses.
Whereas many individuals neatly use rewards playing cards and coupons, they’re nonetheless lacking out on beneficial financial savings, which can price you serious money. These firms might help.

Get smarter about rewards

Curious which reward program suits you greatest? Birch helps you discover new bank cards based mostly in your spending habits.
Have already got playing cards with cash-back bonuses? You need to nonetheless try the finance app because it additionally helps you optimize what’s already in your pockets.

By grouping your transactions into classes, Birch exhibits you which of them card provides you essentially the most bang to your buck. You’ll never miss a another reward.

Money made simple

Utilizing Ebates is as simple as one, two, three: Join, Earn Cash, Earn Cash again. I’m not kidding.
Free Ebates memberships let savvy buyers seek for combining shops, and with one click on – and a coordinating purchase – you’re creating wealth. I’ve been a member for years.

The web site is straightforward to navigate, together with helpful day by day offers. There’s even a Chrome extension that permits you to simply store with out ever skipping out on reward money again. So even for those who ever neglect to undergo Ebates first, the Money Again Button will notify you.

Easy financial savings

With greater than 600,000 coupons at over 70,000 retailers, Retailmenot has every thing you have to save over the vacations – from coupon codes and cashback provides to meals offers and in-store gross sales.
The web site exhibits customers the highest trending reductions, whereas the app makes it simple to save lots of at your favourite shops and eating places proper out of your cellphone.

For these optimistically venturing out to brick-and-mortar shops, the the digital provides market makes use of push notifications and message-prompts to assist buyers and companies alike.

Flip reward playing cards into gold

Present playing cards amassing mud? Flip them into playing cards you really need or cold-hard money with the most important reward card change on the earth.
CardCash desires your undesirable reward playing cards and truly pays you as much as 92 % of the cardboard worth.

Have somebody in your elevate that’s arduous to buy? I believe you’ll in all probability seize them a present card. Why not do it at a reduction and select from the king-of-card’s big stock?

Giveback whereas gifting

It’s the season of giving – we wouldn’t be speaking about presents if it weren’t – so why not give again whereas procuring?
The world’s first-ever shopfunding web site, GoodShop donates a portion of what you spend once you store at 1000’s of shops on their web site.

From nationwide charities to native colleges and group teams, once you store with Goodshop you not solely save, however you give again.

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Business

Using Live Video To Double Your Business

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live video

Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

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Business

How To Start 2018 For Your Business

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2017 new year

2018 is knocking, are you ready? The new year is upon us, some may be celebrating another successful year with champagne, where others may be contemplating on the next strategy to implement for their business. As you figure out which side of the coin you’re on, it’s best to understand the most effective approach you should take to make sure 2018 is not only better than 2016, but your best year yet.

Go Back To Basics in Business

To have a successful year, it starts with the basics. You need feel secure and confident that the foundation you have set, will help you excel in the new year. Having that confidence in your system, finances, and administrative work, will allow you the peace of mind to continue moving the needle forward in business.

If entrepreneurship is in the cards for 2018 (or you’re already an entrepreneur/business professional), then this is the time to look at the preparatory checklist and assess exactly where one stands. Here is how to start 2018 , the right way.

Have the Right Mindset Day One

Forget all of the negativity that happened in 2016. It’s a new year and a completely new slate.

Review Your Financials

Check up on the left over cushion money, but more importantly look at your bank statements or end of year review. If you’re not already working with your accountant, be sure to give that individual a call to review what happened this year. To hit 2018 in stride, it’s critical to have your personal and business finances in check.

Check Up On Your Business Plan

A proper business plan has to be a blueprint to how you conduct and want to conduct business. Take the time to revise your business plan add or subtract items on that plan you feel do not make sense. Being diligent now will save a lot of unnecessary hassles later as you continue to expand/grow your company.

Select Your Team Members Wisely

Coming from experience, finding the proper talent to work for you is the hardest part of business. Before making new hires, be sure you take the time to assess your teams’ strengths and weaknesses. Then hire those to fill the voids. Reviewing your business plan will be a tremendous help when making these evaluations.  If you hire right in 2018, you are already on your way to success in 2018!

Assess Your Risks

Finally, check on your insurance coverage. Review the existing risks and think about the new risks planned for 2018. A new home, a new car, addition of new properties, launching a new sector of your business, starting a new family, planning retirement – carefully plan and cover the risks with the adequate insurance. Consult with the experts to ensure the protection of your family, property and business.

Personal Growth

As important as your business is, it’s equally important to get your mind right. Here are a few ways you can personally grow in 2018:

Prioritize Your Health

Sustaining a wellness plan for all 12 months of 2018 is tough, but rewarding. Do not let minor issues like back pain or soreness to affect your plan. Write down your goals for daily exercise and schedule an annual medical checkup. A healthy body works like a magnifying glass for the joys of life – zooming in on the positives and zooming out when negatives occur. Don’t get distracted and be sure to get your health corrected this year.

Declutter and Organize

Look through the space in your house, office, car, backyard and even phone and email inboxes. Clean up all the junk, sort the remaining in order. The time and effort put in to declutter and organize the stuff now will give a huge advantage on the upcoming year’s activities. Start it off with a fresh plate.

Treat Yourself

Don’t spend all of your time working in 2018.  Try to relax more by doing things you find fun.  Participate in social and cultural events that will expand your current limits. Make time to read books (both for business and pleasure), watch movies, or cater to a hobby. Plan ahead and make a wish list to cultivate some of the classics this year. If budget permits, go for a new wardrobe (maybe at least partially new) to start the year with a special zing!

Travel More

Plan for trips outside the scope of business in 2018. Go with friends and family or make it a solitary trip. But do visit a new place, experience a new cuisine, meet new people, even try to pick up a new language from the locals when traveling.  Going on a relaxing trip is one of the best modes of investing in yourself. Plan to make some memories and memoirs on the trip(s).   

Make Time for Family and Friends

Finally, catch up with friends, attend family get together events, meet up with cousins, and celebrate birthdays and anniversaries! Don’t get too occupied with work, career and the future ahead. Enjoy the present with the people you love. Family and friendships are not replaceable assets in one’s life – value them most and 2018 will be a great year!
Have a great 2018!

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