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170 Web Design Questions to Ask Your Clients

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Confused about what type of questions to ask a prospect in the crazy world of tech?

Well, worry no more! We decided to give you the 170 questions that we ask our clients before we begin working with them. Now, we don’t ask every question, because let’s be honest, we would be here for several hours before we get all of the answers. Choose your questions wisely and add your company’s culture into how you ask your questions!

If you’d like to add more onto this list, feel free to comment below or email us your additions.

Current Website Questions

– What is the purpose of your current website?

– Are there any aspects of your current website that you love?

– Are there any aspects of your current website that you hate?

– Is there anything on the current website that needs to be removed entirely?

– Is there anything on the current website that must absolutely stay?

– Do you have multiple locations?

– Where are they located?

– Do you offer different products or services per location?

– What is your business’s unique value proposition (UVP)?

– What are the services you want to highlight on your website?

– Why do visitors currently come to my website?

– Is your website easy to navigate and is it easy to find information?

– Are your current website visitors being converted into sales?

– Are competitors’ websites more functional and have they recently been redesigned?

– Does the content on my website deliver the right message?

– Is your website a good representation of your business?

– Does your current website instill trust and confidence?

– Is it easy to update your website?

– Are visitors who come to your website being tracked and analyzed?

– Does your current website make it easy for website visitors to contact you?

– What tools and apps do you use to run your business?

Website Redesign Questions

– Why do you want a new website?

– Do you have a proposed sitemap prepared?

– In an ideal world, what do you want your website to become?

– What are your specific goals for your new website that will help indicate if your investment is profitable?

– How quickly do you want to achieve these goals?

– Is there anything that you would like to have included in the new website that you lack currently?

– Will your copy need to be reviewed and approved by legal and compliance?

– Will your legal team need to create the privacy policy for the site?

– At the end of this project, how do you qualify it as a success?

Competitive Analysis Questions

– Who are your top seven competitors?

– What about these companies makes then stand apart from others?

– What elements of these companies and/or their online activity would you like to model after

in your redesign?

– What do you currently like about your competitor’s websites?

– What do you hate about your competitor’s websites?

– What are some sites that you like the style of, features, and functionality of?

Branding Questions

– Do you have brand guidelines?

– If not, do you need help putting this together?

– What are the brand guidelines?

– Are there any color preferences for the new website?

– Do you have the hex codes for your current brand colors?

– Have you created buyer personas?

– If you did; how many do you have and will we need to set up conversion funnels for each persona?

  • Do you have a site architecture completed?

– Do certain products and/or services speak to a different types of clients?

– What differentiates your product or service from your competition

– Is there any legacy on your current website?

– Do you currently have duplicate content on your site?

– What types of content will you publish on the site?

– How do plan to market the website once it is launched?

– What are some images that relate to your business?

– Will you be updating and reusing content and/or images from your current website?

– Do you need help creating new visual components for your website?

– What are some visual components that you’d like to add to your website?

– Do you have a tag line?

– What is your elevator pitch?

– Do you have a mission statement?

– What differentiates your company from your competitors?

Sales, Marketing, and Advertising Questions

– Do you have a documented content strategy?

– What types of marketing are you currently involved in or practice on a regular basis?

– Why kind of ads will you be running? (Google, Facebook, native, display, search)

– Do you have a current advertising budget?

When it comes to marketing (in general), what are your biggest challenges?

– When it comes to obtaining qualified leads, what are your biggest challenges?

– When it comes to closing leads, what are your biggest challenges?

– Are there any short-term or long-term goals that need to be considered in the website redesign?

– What social media elements would you like integrated?

– Do you need a subscription option or other offer?

– Will you be blogging on your website?

– Who will be blogging on your website?

– When do you see most customers go to your website?

– Do you currently use marketing automation software?

– Do you use email marketing, landing page, or other tools on your site?

– Do you use a CRM to store sales and customer information?

– What is the target demographic of your website visitors?  Are there specific sectors, industry segments, company sizes, geography that needs to be focused on more than others?

– Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?

– Do you create ebooks, white papers, and other resources are placed behind a form?

– Do you send email marketing communications?

– What types of emails do you send to subscribers, prospects, leads, and customers?

– Do you want automated emails to be triggered by actions customers take on your website?

– Do you want the ability to create, edit, and publish landing pages and site pages?

– Would you like to run predictive lead scoring every few months to automatically determine the properties and weight of each factor to create a lead score?

– Have you performed A/B tests of your landing pages and calls-to-action to increase clickthrough rates?

Lead Generation and Contact Page Questions

– How do you currently track leads on your website?

– How do you want to collect customer information?

– Are you comfortable with having your phone number on your website?

– What is the email address you want on your website?

– Can you speak to your customer experience?

– How does a user become a customer of yours on your current website?

– Do you currently include relevant call-to-actions on content posts?

– Do you collect information from visitors and store this in a CRM or use it to inform marketing efforts?

– What fields do you currently or want to include in forms?

– Do you use call tracking to track online campaigns?

SEO Questions

– Do you need assistance with search engine optimization?

– When was the last time you reviewed your website was optimized?

– Do you have someone who can review content for SEO best practices, internally?

– Do you have someone who can create unique meta titles and descriptions per page or blog post, internally?

– Do you have a Google Analytics account?

– Do you have a Google Webmaster Tools or Bing Webmaster Tools account?

– Based on what you know right now, what keywords or phrases would “you” use to search for your products and/or service offering?

– What search terms are your competitors targeting?

– Of the words you just listed, which ones would you like to target with the new website?

– Do you have existing content that can support these keywords or phrases?

– Do your existing website and content rank for these phrases?

– What are your top-performing keywords?

– What are your most trafficked pages on your website?

– Which site pages rank high in SERPs?

– What percentage of visits are from organic sources?

– What percentage of traffic are referrals from other sites?

– Which referral channel gives your website the most traffic?

– What percentage of traffic is from social media sites?

– What percentage of traffic is from email marketing?

– What percentage of traffic is from direct or people who type your URL into the search bar?

– What percentage of traffic is from mobile devices?

– What percentage of traffic is from tablet devices?

– What sources — social, referral, organic, etc. — generate traffic from mobile and tablet users?

– How many landing pages do you have?

– What are your top-performing landing pages?

– What are your top-performing blog posts?

– How many visits does your site get each month?

– How many page views does your site get each month?

– How many leads do you generate each month?

–  How long do people typically spend on your website?

– What is the bounce rate for your site?

– What is the average amount of sales generated by your site each month?

– What is the page load time of your site?

– How many inbound links are pointing to your current site?

– Is your current site optimized for mobile users?

Reporting Questions

– Do you like data?

– What types of reports and data would you like to receive from our team?

– Do you prefer phone call reporting?

– Would you like to receive reports via PDF’s?

– Would you like the reports to be converted into videos?

Website Functionality Questions (UX and UI)

– Will you require a responsive design (adapts automatically to mobile devices)?

– How often will you be updating the content on your site?

– What functional requirements are needed within the new website?

– Is there any specific feature that is needed for your website?

– Do you want users to be able to comment on blog posts and other types of content?

– Do you need to integrate chat features?

– Will you need an internal search engine for your site?

– Do you plan to post audio/video files to the site?

– Do you have a video hosting service or will you be uploading videos to Vimeo or YouTube to embed videos on your site?

– Will you need people to log in on the site either with a username and password or by using social logins?

– Will users need the ability to post product reviews?

– Do you want people to be able to share content from your website?

– Will visitors have to enter credit card information and other personal details on any section of the website?

– Do you plan to sell anything through your website?

Development and Hosting Questions

– Who is your current website host?

– If switching hosting companies, do you know where your DNS is controlled?

– Do you have any and all logins?

– Hosting

– Domain name

– Website

– Where is your site currently hosted?

– Do you know the current level of hosting you have?

– Do you have or need an SSL certificate?

– Do you have specific accessibility requirements? (Possibilities include, larger text, language conversion, blind-accessible)

– Will your site need to announce that they use cookies?

– Do you have an existing content management system you prefer or would you like our suggestions on the proper CMS?

Project and Budget Questions

– What is your budget for this project?

– What is your yearly budget for website improvements?

– What are you desired kick-off date?

– Who all is responsible for reviewing and providing feedback on the site?

– Who will give final approval for the site prior to launch?

– Who will be managing the site once it’s completed?

– Will you require training on how to properly maintain the site?

At Owners Magazine, we care deeply about creating an incredible experience for our customers. What better way to get to know our clients than to ask them fun questions? The world of business can be so serious and with the way our society is becoming, we decided to throw a wrench into your average questions.

DISCLAIMER: These questions don’t work for every company. It all depends on your company culture and how your customers view you.

Get To Know Your Clients Better

– At which store would you like to max-out your credit card?

– If you could have one superpower, what would it be?

– If you could be one character in any movie, Tv show, cartoon, who would you be?

– What movie title describes your life?

– What is your favorite TV show?

– What is your favorite video game?

– If you could choose one Pokemon that relates to your personality, who would it be?

– Do you have any nerdy addictions?

– Have you ever refitted an item, and if so, what did you regift?

– What’s the strangest talent you have?

– Do you have any nicknames?

– Which way does your toilet paper hang on the wall – over or under?

– What is that one song on you’re afraid to admit that you like?

– What are three things still left on your bucket list?

– If you could eat one thing for the rest of your life, what would it be?

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Business

Top 10 Best Places to Buy a Mid Century Modern Office Chair

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What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.

Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.

That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.

What is mid century modern design?

After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.

As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.

The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.

Why should I buy a mid century modern office chair?

A mid century modern office design
source: Modsy

Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.

When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.

If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.

Where can I get a mid century modern office chair?

1) Wayfair

mid-century office chair

When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.

MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)

2) France & Son

mid-century office chair

Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.

MCM office chair example: Brooks ($695)

3) Houzz

mid-century office chair

Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.

MCM office chair examples: Arvilla ($173), Rathburn ($259)

4) Laura Davidson

mid-century office chair

The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.

MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)

5) Icons of Manhattan

mid-century office chair

Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.

MCM office chair example: Ribbed Medium ($219)

6) Amazon

mid-century office chair

Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.

MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)

7) AllModern

mid-century office chair

AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.

MCM office chair examples: Frederick ($229), Kealey ($349)

8) Overstock

mid-century office chair

Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.

MCM office chair example: Joseph Modern ($163)

9) Walmart

mid-century office chair

Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.

MCM office chair example: Waleaf ($97)

10) Target

mid-century office chair

Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.

MCM office chair example: Lombardi ($136)

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Business

The Best Online Payroll Services [Updated for 2025]

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A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.

According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.

These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.

Top 5 Online Payroll Services

Gusto

 online payroll services

Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools. 

Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.

The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:

Simple 

Price: 

$40/mo + $6/mo per person

Plan details:

  • Full-service single-state payroll including W-2s and 1099s
  • Employee profiles and self-service
  • Basic hiring and onboarding tools
  • Gusto-brokered health insurance administration
  • Employee financial benefits
  • Payroll and time-off reports
  • Custom admin permissions
  • Integrations for accounting, time tracking, expense management, and more

Plus

Price:

$80/mo + $12/mo per person

Plan details:

(All Simple plan features +)

  • Full-service multi-state payroll including W-2s and 1099s
  • Next-day direct deposit
  • Advanced hiring and onboarding tools
  • PTO management and policies
  • Time tracking and project tracking
  • Workforce costing and custom reports
  • Team management tools
  • Full support

Premium

Price:

Bespoke pricing, reach out for a personalized quote

Plan details:

(All Plus plan features +)

  • HR Resource Center
  • Compliance alerts
  • Access to certified HR experts
  • Full-service payroll migration and account setup
  • Health insurance broker integration
  • R&D tax credit discount
  • Waived fees and exclusive pricing
  • Performance reviews
  • Employee surveys and insights
  • Dedicated support

QuickBooks Online Payroll

online payroll services

Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.

QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:

QuickBooks Simple Start (2025)

  • Price: $38/month for 1 user
  • Best for: Freelancers and small teams with basic payroll needs

Features:

  • Automated bookkeeping
  • 5 free ACH bank transfers/mo for bills

QuickBooks Essentials (2025)

  • Price: $75/month for 3 users
  • Best for: Small businesses needing deeper financial tracking

Features:

  • Includes all Simple Start features, plus:
  • Recurring invoices

QuickBooks Plus (2025)

  • Price: $115/month for 5 users
  • Best for: Growing businesses with HR and compliance needs

Features:

  • Includes all Essentials features, plus:
  • AI-powered profit & loss insights
  • Anomaly detection and resolution
  • Budgeting

QuickBooks Advanced (2025)

  • Price: $275/month for 25 users
  • Best for: Established businesses with HR and compliance needs

Features:

  • Includes all Plus features, plus:
  • Custom user management and permissions
  • Custom report builder
  • Data sync with Excel
  • Revenue recognition
  • Forecasting

OnPay

online payroll services

OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes. 

OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.

Pricing: 

$49/mo + $6/mo per employee

SurePayroll

online payroll services

SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).

SurePayroll also offers a mobile app— available on both Apple and Android devices. 

SurePayroll offers live support through its United States-based support team through chat, email, or phone.

Small Business Payroll

  • Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
  • Best for: Small businesses and startups

Features:

  • We file and deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports and pay stubs are available online 24/7
  • Supports W-2 employees and 1099 contractors

Nanny & Household Payroll

  • Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee

Best for: Homeowners

Features:

  • Signature-ready Schedule H
  • We file & deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports & paystubs available online 24/7
  • Supports W-2 employees & 1099 contractors

Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.

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Business

Merck Seagen Buyout: What to Know About the Deal

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Team talking about merck seagen buyout

Merck is currently in talks to acquire Seagen, a biotech company. The Wall Street Journal reports that the transaction is valued at $40 billion. And what happens if Merck acquires Seagen, and how would this acquisition benefit cancer research and treatment? Read more about the Merck Seagen buyout here.

Merck Seagen Buyout

Merck and Seagen are still deciding on their share prices. So far, talks have yet to reach an agreement on $200 per share. Both companies want to settle and finalize their deals before Merck announces its quarterly earnings on July 28. At the time of writing, Seagen’s stock was at $176.19.

With an estimated market value of $235 billion, Merck is looking to expand its presence in the cancer treatment space. The Merck Seagen Buyout could play a major role in that strategy. Since Seagen specializes in targeted cancer therapies, the acquisition would give Merck access to a broader range of oncology products.

Shareholder reactions to the new deal are overwhelmingly positive, and the stocks have been up since talks about the deal have been made public.

But this is not the first time that Merck and Seagen have made the news. Back in 2020, they collaborated because of cancer treatments. Seagen has a drug conjugate (ladiratuzumab vedotin) which would be used in conjunction with Merck’s Keytruda.

Merck reveals that Keytruda is its highest-selling product. It’s immunotherapy for cancer.

And this deal could help Merck offset the possibility of reduced sales because it will lose patent protection in 2028.

As promising as this deal is, there could be scrutiny from antitrust officials since there might be a litigation case from the Federal Trade Commission or Justice Department.

The Seagen buyout isn’t the only deal Merck has made recently. They’ve been busy closing another deal, but with Orion too.

Seagen

As a cancer biotech company, Seagen has therapies to ensure that patients benefit from the treatment and reduce any adverse side effects. Their treatments involve the therapy attacking tumors with toxins.

Merck partnering with Seagen isn’t a bad idea considering that Seagen made $1.4 billion in sales in 2021, most of it coming from Adcetris and Padcev (a treatment for urothelial cancers).

Merck-Orion Deal

In the middle of the Merck Seagen Buyout, Merck has recently partnered with Orion for the ODM-208 and other drugs. These drugs are related to the production of steroids. Orion found how it can combat hormone-dependent cancers and further developed this inhibitor.

Their deal includes that they should develop ODM-208 and promote it to the public together. And Orion will receive a $290 million payment from Merck.

Although they’re co-developing and marketing the new inhibitor, Orion will oversee the manufacturing side.

Co-developing the ODM-208 can help Merck with its current research and treatments for prostate cancer. President and CEO of Orion, Timo Lappalainen, says that this partnership will benefit Merck’s goals of treating cancer worldwide.

Other Ventures: Merck’s Role in the Pandemic

You may have heard about COVID-19 pills, which are a form of treatment for those diagnosed with mild to moderate COVID-19. Merck introduced an antiviral COVID-19 pill to the public. The name: Molnupiravir.

The COVID-19 pill is not a replacement for a vaccination. Instead, it stops the replication of the COVID-19 genetic code and keeps the patient out of the hospital. Not yet FDA-approved, Molnupiravir has been authorized for emergency use since December 23, 2021.

And for other stories, read more here at Owner’s Mag!

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