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Top Advertising Statistics and Channels in 2021

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Advertising in 2021 is certainly different compared to the previous years. Although traditional advertising still works, digital marketing is proving to be a marketer’s best friend in 2021. Why? Because digital advertising is more targeted and cost-efficient. The total ad spend for online advertising amounted to around $341 billion in 2020. This figure is slightly lower than the more expensive marketing counterpart, which is approximately $379 billion. This goes to show how much marketers are investing in online advertising. If you’re not convinced, here are the top online advertising statistics and channels in 2021.

PPC Advertising Statistics

Pay-per-click advertising will get your brands to scale quickly. Your customers will see your website and offers the moment they type their queries on search engines. These paid ads can also appear as banner ads on various websites. Here’s why you should invest in PPC advertising:

1. Social Media Today says there were around seven million advertisers who invested over $10 billion for PPC advertisements in 2017. 

2. One of the primary hindrances in online ads is ad blockers. There were 25.8 percent of online users worldwide who used online ad blockers in 2019. 

3. PPC is highly effective as Formstack considers PPC one of the top three reasons for on-page conversions.

4. According to Moz, traffic from PPC can offer advertisers 50 percent more conversions than non-paid advertising such as SEO. 

5. WordLead says 65 percent of users click on online ads when buying a product or subscribing to a service. 

6. It’s no surprise why more and more marketers use PPC advertising. Over 40 percent of businesses prefer to spend a big budget on PPC advertising.

7. Unfortunately, users don’t notice 92 percent of paid advertisements, according to KOL. Therefore, make the visuals and copy count. 

SEO Advertising Statistics

SEO or Search Engine Optimization is also another effective digital marketing strategy. The upper hand of setting up SEO marketing is its cost-efficiency. Take note of these SEO advertising statistics:

1. 53 percent of the website traffic comes from organic search.

2. Google holds 91.75 percent of the total global search engine market. It’s no surprise why Google is an Omnipotent channel!

3. The average number of organic searches on mobile is 8.5 percent. These searches can be found on the first pages. On the other hand, the average number of organic searches on desktops is 8.7 percent

4. According to Borrell Associates, U.S. brands and agencies paid around $79.27 billion on SEO marketing in 2020. 

5. Majority of the businesses in the U.S. are spending over $5,000 on SEO marketing. 

6. If you provide relevance and value, your content won’t be one of the 90.63 percent of web pages that don’t get organic traffic.

7. There was 50.3 percent of browser-based queries on Google that didn’t get any clicks.

8. Leverage positive reviews on your organic content as 91 percent of users say positive reviews influence them to purchase. 

Social Media Advertising Statistics

Social media advertising is undeniably expected in every online advertiser’s arsenal right now. If you’re not leveraging social media marketing, then your brand is missing out. Here are some social media advertising statistics worth looking into:

1. There are over 3.6 billion social media users worldwide. This figure is also expected to increase to around $4.41 billion by 2025. 

2. SocialTimes predicts that the social media advertising spend will incredible double in five years. 

3. B2B marketers admit that the top three social media channels they use for promoting their products and services are LinkedIn at 91 percent, Twitter at 85 percent, and Facebook at 81 percent. 

4. When advertising on social media, advertisers aim for different goals. 83 percent use it for brand exposure, 65 percent for market insights, and 69 percent to increase website traffic. 

5. Facebook is still the biggest social media channel worldwide, with over 2.7 billion active users in 2020. 

6. Facebook’s benchmark for its engagement rate is 0.09 percent for every post across all industries.

7. With over one billion monthly active users, Instagram is one of the top social networks to date. Five hundred million of those users are actively using I.G. Stories.

8. Brands should invest in social media advertising as users spend about 144 minutes per day checking their social media channels.

9. One social media platform that you may overlook is Reddit. In December 2020, Reddit reported they have over 50+ million users daily. With that said, you can reach a wide range of users on the platform.

Email Advertising Statistics

Email is another personalized marketing tactic that can foster customer relationships and increase conversions. Through A/B testing and email segmentation, advertisers can maximize their email marketing efforts. Check out these email advertising statistics:

1. There were about 293.6 billion emails sent and received in 2018 every day. 

2. Email marketing’s average click-through rate is 3.43 percent

3. Email marketing’s average open rate was 22.15 percent

4. In 2019, email marketing’s unsubscribe rate was 0.2 percent

5. Email advertising has a 42-dollar return on every dollar spent. 

6. Email advertising has a 40-percent chance of converting than Twitter and Facebook.

7. Segmented email strategies prove it increases click-through rates by 50 percent.

Content Marketing Statistics

Content Marketing is excellent when you want to educate and foster customer relationships. This strategy is also effective in gaining more followers and conversions. Provided that you complement content with killer visuals, you’ll likely soar your brand through content marketing. These advertising statistics should persuade you to create valuable content:

1. According to Venngage, 88 percent of advertisers integrate visuals in their content.

2. On average, 37 percent of email marketers spend up to five hours weekly planning and producing visual content. 

3. Stock photos are used in some brands’ content, according to 42 percent of email marketers.

4. Posts with images garner up to 650 percent more engagement than posts without images.

5. 67 percent of consumers claim that high-quality images influence them to purchase. And this is why custom images done by the experts are recommended. 

6. Video content reigned in 2020, acquiring 80 percent of all internet traffic. 

7. In fact, 73 percent of marketers plan to increase their video content in their future marketing campaigns.  

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1 Comment

1 Comment

  1. Brenda

    July 1, 2023 at 12:13 pm

    Thanks Kaytie, even in 2023 these links are very interesting. Best.

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Business

Top 10 Best Places to Buy a Mid Century Modern Office Chair

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What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.

Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.

That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.

What is mid century modern design?

After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.

As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.

The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.

Why should I buy a mid century modern office chair?

A mid century modern office design
source: Modsy

Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.

When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.

If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.

Where can I get a mid century modern office chair?

1) Wayfair

mid-century office chair

When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.

MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)

2) France & Son

mid-century office chair

Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.

MCM office chair example: Brooks ($695)

3) Houzz

mid-century office chair

Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.

MCM office chair examples: Arvilla ($173), Rathburn ($259)

4) Laura Davidson

mid-century office chair

The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.

MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)

5) Icons of Manhattan

mid-century office chair

Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.

MCM office chair example: Ribbed Medium ($219)

6) Amazon

mid-century office chair

Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.

MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)

7) AllModern

mid-century office chair

AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.

MCM office chair examples: Frederick ($229), Kealey ($349)

8) Overstock

mid-century office chair

Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.

MCM office chair example: Joseph Modern ($163)

9) Walmart

mid-century office chair

Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.

MCM office chair example: Waleaf ($97)

10) Target

mid-century office chair

Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.

MCM office chair example: Lombardi ($136)

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Business

The Best Online Payroll Services [Updated for 2025]

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A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.

According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.

These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.

Top 5 Online Payroll Services

Gusto

 online payroll services

Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools. 

Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.

The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:

Simple 

Price: 

$40/mo + $6/mo per person

Plan details:

  • Full-service single-state payroll including W-2s and 1099s
  • Employee profiles and self-service
  • Basic hiring and onboarding tools
  • Gusto-brokered health insurance administration
  • Employee financial benefits
  • Payroll and time-off reports
  • Custom admin permissions
  • Integrations for accounting, time tracking, expense management, and more

Plus

Price:

$80/mo + $12/mo per person

Plan details:

(All Simple plan features +)

  • Full-service multi-state payroll including W-2s and 1099s
  • Next-day direct deposit
  • Advanced hiring and onboarding tools
  • PTO management and policies
  • Time tracking and project tracking
  • Workforce costing and custom reports
  • Team management tools
  • Full support

Premium

Price:

Bespoke pricing, reach out for a personalized quote

Plan details:

(All Plus plan features +)

  • HR Resource Center
  • Compliance alerts
  • Access to certified HR experts
  • Full-service payroll migration and account setup
  • Health insurance broker integration
  • R&D tax credit discount
  • Waived fees and exclusive pricing
  • Performance reviews
  • Employee surveys and insights
  • Dedicated support

QuickBooks Online Payroll

online payroll services

Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.

QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:

QuickBooks Simple Start (2025)

  • Price: $38/month for 1 user
  • Best for: Freelancers and small teams with basic payroll needs

Features:

  • Automated bookkeeping
  • 5 free ACH bank transfers/mo for bills

QuickBooks Essentials (2025)

  • Price: $75/month for 3 users
  • Best for: Small businesses needing deeper financial tracking

Features:

  • Includes all Simple Start features, plus:
  • Recurring invoices

QuickBooks Plus (2025)

  • Price: $115/month for 5 users
  • Best for: Growing businesses with HR and compliance needs

Features:

  • Includes all Essentials features, plus:
  • AI-powered profit & loss insights
  • Anomaly detection and resolution
  • Budgeting

QuickBooks Advanced (2025)

  • Price: $275/month for 25 users
  • Best for: Established businesses with HR and compliance needs

Features:

  • Includes all Plus features, plus:
  • Custom user management and permissions
  • Custom report builder
  • Data sync with Excel
  • Revenue recognition
  • Forecasting

OnPay

online payroll services

OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes. 

OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.

Pricing: 

$49/mo + $6/mo per employee

SurePayroll

online payroll services

SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).

SurePayroll also offers a mobile app— available on both Apple and Android devices. 

SurePayroll offers live support through its United States-based support team through chat, email, or phone.

Small Business Payroll

  • Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
  • Best for: Small businesses and startups

Features:

  • We file and deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports and pay stubs are available online 24/7
  • Supports W-2 employees and 1099 contractors

Nanny & Household Payroll

  • Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee

Best for: Homeowners

Features:

  • Signature-ready Schedule H
  • We file & deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports & paystubs available online 24/7
  • Supports W-2 employees & 1099 contractors

Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.

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Business

Merck Seagen Buyout: What to Know About the Deal

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Team talking about merck seagen buyout

Merck is currently in talks to acquire Seagen, a biotech company. The Wall Street Journal reports that the transaction is valued at $40 billion. And what happens if Merck acquires Seagen, and how would this acquisition benefit cancer research and treatment? Read more about the Merck Seagen buyout here.

Merck Seagen Buyout

Merck and Seagen are still deciding on their share prices. So far, talks have yet to reach an agreement on $200 per share. Both companies want to settle and finalize their deals before Merck announces its quarterly earnings on July 28. At the time of writing, Seagen’s stock was at $176.19.

With an estimated market value of $235 billion, Merck is looking to expand its presence in the cancer treatment space. The Merck Seagen Buyout could play a major role in that strategy. Since Seagen specializes in targeted cancer therapies, the acquisition would give Merck access to a broader range of oncology products.

Shareholder reactions to the new deal are overwhelmingly positive, and the stocks have been up since talks about the deal have been made public.

But this is not the first time that Merck and Seagen have made the news. Back in 2020, they collaborated because of cancer treatments. Seagen has a drug conjugate (ladiratuzumab vedotin) which would be used in conjunction with Merck’s Keytruda.

Merck reveals that Keytruda is its highest-selling product. It’s immunotherapy for cancer.

And this deal could help Merck offset the possibility of reduced sales because it will lose patent protection in 2028.

As promising as this deal is, there could be scrutiny from antitrust officials since there might be a litigation case from the Federal Trade Commission or Justice Department.

The Seagen buyout isn’t the only deal Merck has made recently. They’ve been busy closing another deal, but with Orion too.

Seagen

As a cancer biotech company, Seagen has therapies to ensure that patients benefit from the treatment and reduce any adverse side effects. Their treatments involve the therapy attacking tumors with toxins.

Merck partnering with Seagen isn’t a bad idea considering that Seagen made $1.4 billion in sales in 2021, most of it coming from Adcetris and Padcev (a treatment for urothelial cancers).

Merck-Orion Deal

In the middle of the Merck Seagen Buyout, Merck has recently partnered with Orion for the ODM-208 and other drugs. These drugs are related to the production of steroids. Orion found how it can combat hormone-dependent cancers and further developed this inhibitor.

Their deal includes that they should develop ODM-208 and promote it to the public together. And Orion will receive a $290 million payment from Merck.

Although they’re co-developing and marketing the new inhibitor, Orion will oversee the manufacturing side.

Co-developing the ODM-208 can help Merck with its current research and treatments for prostate cancer. President and CEO of Orion, Timo Lappalainen, says that this partnership will benefit Merck’s goals of treating cancer worldwide.

Other Ventures: Merck’s Role in the Pandemic

You may have heard about COVID-19 pills, which are a form of treatment for those diagnosed with mild to moderate COVID-19. Merck introduced an antiviral COVID-19 pill to the public. The name: Molnupiravir.

The COVID-19 pill is not a replacement for a vaccination. Instead, it stops the replication of the COVID-19 genetic code and keeps the patient out of the hospital. Not yet FDA-approved, Molnupiravir has been authorized for emergency use since December 23, 2021.

And for other stories, read more here at Owner’s Mag!

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