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How To Choose The Right VR Headset

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vr headset

If you’re a techie, you’ve probably heard of virtual reality (VR). This technology has been popping up during the last few years and is becoming mainstream. According to technology experts, VR headset use will reach up to 500 million units by 2025. Not only is it being used for recreation so that users can virtually jump into the best experiences without leaving their homes, it also has widespread application in the fields of education, business, health care and other industries. People are naturally curious about this nascent technology and are looking for VR headsets to get their feet wet. Here are some factors to consider if you’re choosing a new VR headset.

Price

VR headsets have a wide range of prices ranging from cheap to very expensive. If you just want to test the waters, try to look for something more affordable. There are many headsets around the $40 mark that won’t break the bank. According to some online reviews, the View-Master Deluxe VR Viewer provides decent entertainment for anybody in the family at a reasonable price.

Customizable Features

A good VR headset needs to be customizable to make your viewing experience a good one. Many people are flocking to buy the Google Cardboard but it is very basic and limited in what it can do. to enhance and make a user’s viewing experience great so that they will want to use the VR headset again, it needs to options like smartphone adaptors so that you can use it in conjunction with your phone, focus wheel and decent ergonomics so that it is comfortable. Aside from this, look for VR headsets that have more sophisticated built-in controls like tracking sensors, controllers or their own screens. These features will help you achieve the best viewing experience and the needs of other people when you let them borrow it.

Content

The whole point of buying a VR headset is so that you can immerse yourself in new experiences. A good VR headset has a good breadth of content so that users can enjoy them to the fullest. Try to find headsets that have affordable experiences like going on adventures with Batman in Gotham City or roaming the earth with Jurassic era dinosaurs. How about swimming the deep blue sea with dolphins?

Before buying, check out the manufacturer’s available content to see its breadth. Aside from this, content also needs to be affordable. Remember, there are VR headsets that are expensive so if you want to get your money’s worth, there has to be limitless content available for your enjoyment.

Design

A VR headset also needs to have good design. It has to be ergonomic so that it sits comfortably on your face. There are headsets that are so comfortable you forget that you’re wearing them. There are many headsets in the market. The Google Cardboard for example is very affordable and easy to use. You just snap them to your smartphone like a scuba mask and you’re ready to go. While the experience is somewhat fun, the cardboard can be uncomfortable on the face and the surface tends to feel scratchy. Find something more comfortable if you have the budget.

Compatibility

VR headsets are still an evolving technology. While there is great promise in the market and the public is eager to try out this new piece of technology, there is still a big room to grow. This is why users should buy a VR headset that has good compatibility. There are headsets that can only be used with Android or iOs platform. There are others that have their own screens and cannot b upgraded. When it comes to this kind of technology it is better to find something that is flexible so that you can upgrade your phone or software without having to upgrade your VR headset.

Virtual Reality has been called as the “next big thing”. According to some experts, this technology will soon take over our lives and using it will become normal in the near future. For now, VR headsets make a cool birthday gift or a treat to yourself for a job well done. Whichever headset you choose, find something that is within your budget with good content and flexibility.

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Business

Using Live Video To Double Your Business

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Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

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Popping the Bubble: How to Escape the Social Media Echo Chamber

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This past election has left most millennials in a cloud of surprise.  I know that on my own Facebook news feed there was a very anti-Trump/pro-Bernie vibe.  In the months prior to the election, my outlets for social media were bombarded by very specific opinions against the reality TV billionaire.  All I heard were calls to “feel the Bern”.  To me, and I think to most people my age, it appeared unanimous that Trump would lose.  However this was not the case.  So what happened?

One issue with social media is that it’s prone to creating echo chambers: places where our ideas are reaffirmed by the consensus of our networks.  Don’t like one particular friend’s libertarian view?  Easy.  Unfollow them.  This ability to unfollow, paired with algorithms that curate content towards to your taste depending on what you like/react to, creates the walls that seal us into comfort zones with like-minded people.  It traps us into a biased reality; a bubble that prevents us from ideas different than our own.  Here are three simple ways to combat the bubble, and allow for the diffusion of ideas.  No one’s saying it’s easy, but those who do are the guardians who keep the dialogue open during difficult times and with controversial ideas.

Actively like and react to diverse new sources and pages

Much of the power and control that users have over their social media is in curation.  Your feed is curated according to the content you interact with.  Simply being aware of this fact can make help make you more conscious about how and what appears in your feed.  If you’re not seeing a lot of diversity in content, maybe try interacting with new stuff.

Watch out for confirmation bias 

Does it always sound like you’re right?  When you log onto your Facebook, does every status update and shared article resonate with your own beliefs?  It’s easy to be drawn by the gravity of people who support your ideas, but to keep an honest perspective on the state of the world, you need to balance out what you expose yourself to.

A wise person once said to me “you like that author’s opinion?  Then try reading their opposer’s book.”

Never Unfollow

The “unfollow” feature is meant to be used in times of dire offense.  It’s understandable that a person be unfollowed because they are insulting or harassing.  The problem is that in some subjects like politics and religion,  people can resort to both of these behaviors.  Because people tend to hold political and religious beliefs close to their hearts, opposing views often respond with even more hostility.  Usually in these cases people unfollow not because of the idea itself but because of the primitive and often negative ways people try to convey them.

What makes unfollowing such a bad option is that it closes the dialogue between big contrasting ideas.  If you unfollow a friend who disagrees with you, you’re basically choosing not to hear their side.  Does doing this really make you the bigger person?  When we choose to stop the flow of information, we are also choosing to remain within the bubble.  Break free by practicing these three simple guidelines.  Humans aren’t always the best at communicating, but at least keeping an open ear and an open heart leaves the door open to a more harmonious reality, one that actually reflects the ideas of the world, and the people who hold them.

 

 

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Startup Central

How To Prepare Yourself For A Job In Tech

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tech job prep

Technology has transformed the way we live our lives and is set to achieve what was thought impossible a decade ago.

In today’s digital world, every sector is somewhat dependent on technology. So, if you are interested in making a career in technology, there is no limit of options. It is estimated that more than 10 billion smart devices will be connected to the internet by the year 2020, which will create more job opportunities in the technological field.

If you are planning for a career in tech, you need to plan it meticulously and keep yourself updated from time to time. You need to identify the right opportunity and make yourself stand out from the competition. Most of the well-known tech companies have a complex recruitment process to hire the right candidate. Your resume should be unique to get noticed in the crowd. You should also work hard and have diverse skillset to excel in the interviews. Here are some strategic tips for you to make it big in the tech industry.

Gain knowledge

If you want to attain success in the tech field, keep your basics right. Most of the tech companies look for good technical expertise. Keep your knowledge bank up-to-date with all the technical know-hows and latest innovations. You need to understand and master technology to contribute successfully. In-depth technical knowledge can definitely put you ahead of your competitors.

Passionate about technology? – Share it

Recruiters and hiring managers look for talent who passionate about technology. If you research on a tech issue, share it on a blog or tweet it and get noticed. If you are particularly passionate about cloud computing, UI design, or data analytics, share it on your blog or LinkedIn page. Your passion and activities throw more light on your personality and increase your employability.

Get ready to face the interview anytime

Tech companies recruit talent quickly. They look for dynamic individuals for their companies who are agile and mobile. So, keep your resume handy and visit various career fairs or online job portals regularly to know more about the tech companies and their recruitment procedures. If your skills match with a position, keep yourself ready to face the interview anytime.

Do your homework

It is important to know about your prospective employer. Wikipedia or LinkedIn are great sources to gather all the information about companies. Show some interest about the company and its work culture in the interview and you may have a better chance to negotiate your salary.

Ask questions

The biggest hurdle to get a tech job is to clear the technical round of an interview. The hiring managers evaluate you on your ability to solve real-world problems quickly. They also try to judge your knowledge and skills. The technical round consists of solving puzzles, brain teasers, coding challenges, and group discussions. However, your communication skill will definitely be the deal breaker in the interview. Interviews are always a two-way street. Ask some thoughtful questions to the employer about your role and your future in the company. Your interviewers do not know why they should hire you. So, you need to run an extra mile to prove yourself.

After you bag a role of your dreams in the tech industry, do not stop learning about the latest trends and keep yourself updated. It can always keep you ahead of your competitors. A good work experience allows you to choose a better role in the industry.

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