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Dreampad: Sleep Technology That Calms Anxiety

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Some people can fall asleep anywhere in any situation. Unfortunately for others, that is not the case. Randall Redfield, Co-Founder of Dreampad is trying to solve this problem. He appeared on Shark Tank to pitch Dreampad. Not only did he create a pillow, Randall Redfield is on a mission to create products that uses neurotechnology to improve brain function. Dreampad is a pillow that converts music into vibrations that travels internally to your inner ear at prices starting at $149. It can be set to play your favorite soothing music or even sounds of waves as it guides your mind into relaxation. You can control the volume, music, and timer through an app. They even allow you to test out the music for Dreampad so you’ll know exactly which one is right for you.

What’s fascinating is the technology and science behind the pillow. You’ve heard of devices like the Fitbit measuring your sleep, but Dreampad has a goal to put you to sleep. As stated on their Kickstarter, “The Dreampad plays music through Intrasound Technology™, which converts sound into gentle vibrations that travel directly to your inner ear. This process signals the nervous system to relax, calming your body and mind. It’s safe, comfortable for all ages, supported by research, and it works.” Not only that, but they also make the music in-house for the Dreampad, like their rhythmic breathing breathing program that mimics the sound of a wave.

There may be nights where you’re stressed about your startup, thinking about how to get your next 100 customers or how you will make your employees lives easier. The best thing to do in this situation is usually to relax so you can tackle those business details with an open mind. Startup leaders suffer from multiple levels of anxiety. The technology that Dreampad introduced is trying to cure your sleepless nights. The Dreampad pillow is scientifically proven to reduce stress and engage the nervous system’s relaxation response. So instead of sitting at your desk at home basking in the glow of your computer, take a moment to free your mind.

 

We gave the pillow a try to see if it lives up to the hype. And, IT DOES! The music is very much contained to the pillow itself, and anyone laying next to you will not be able to hear it. It works in any sleeping position, so you don’t have to alter how you sleep. We received the medium Dreampad and it was delightfully fully and comfortable. It was like sinking into a cloud while listening to beach waves. The bluetooth option is fantastic if you don’t want your phone directly next to you. The only concern was having a pillowcase to fit the pillow. Not only is there a fear of getting it dirty, but it always makes your hair staticky. However, the material feels very high-end and soft to the touch. Overall, Dreampad really helped with falling asleep and decreasing anxieties.

It may take a few tries before getting use to the Dreampad pillow, as with any pillow. Knowing your favorite type of pillow is key when choosing one that fits your comfort. Dreampad comes in slim, medium, firm, and memory foam. Because of the technology that’s inside the pillow, it cannot be machine washed, so having a pillow case for it is something to keep in mind. As the hard-working entrepreneur that you are, it’s definitely worth a try. There are many things that you need to think about during the day. Figuring out how to fall asleep should not be one of them.

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Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Simple Ways To Thank Your Clients

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The consumer market has changed drastically. Due to the extreme changes to the way we shop, entrepreneurs are trying to come up with ways that empower customers to have an enriching and engaging experience. Businesses are conducting lots of surveys to collect valuable data and conducting research activities to gain analytic insight using the data to better understand consumers. In simple terms, they are trying to have an advantage over their competitors and trying to attract more customers by offering the best products and services. Thanking your clients is extremely important for customer service and making them feel special.

Various market surveys have concluded that other than providing a better product at a cheaper price, there is one factor which separates each and every business. This unique feature is the customer experience which every business house is concerned about. Several consumer studies have been able to prove that the clients generally tend to pay much more for a better experience. Excellent customer service improves the brand loyalty of any business as well as increases your goodwill amongst the customers. One way to increase your customer loyalty is to thank your customer for their patronage and make them feel special. Here are some of the ways you can thank your customers:

Providing gifts to the customers

Gifts such as mugs, t-shirts, chocolate boxes, and other tokens of appreciation help to win the customer’s heart to a large extent. Such gift items can be presented to the customers on certain special occasions such as their birthdays, anniversaries or even on certain holidays such as Christmas or New Year. Gifts can also be sent on any normal day just to show some gratitude to a loyal customer.

A note of thanks

There are a lot of options available to thank your customers, but you should choose the ones which help you with personalized connect. One such method would be sending a simple thank you note. Though there might be a notion that handwritten notes are old school techniques and have lost their charm, it is completely incorrect. The fact remains that with the advent of technology, things such as handwritten notes have become extinct, but instead it has an even greater impact on the people today than in the past.

A day to celebrate with the customers

A day or two must be assigned to celebrate with your customers and value their loyal patronage. There can be special promotional sales and a grand lunch or dinner on these dates for the customers. One should send special invitations to the customers and invite them to have a fun and enjoyable day out.

Reward for the referrals

A referral is the highest compliment which you can receive from your client and it is very useful for the growth of any business. Such gestures from the customers always deserve recognition from your side. This recognition could be in the form of simple gift cards, thank you messages or even discount coupons on goods and services. You always need to appreciate when any customer provides you with more business.

Food

Each and every one of us love food. You could easily send some cakes or cookies from the local bakery to your customer’s’ office to show your appreciation for their cooperation.

Work can become as enjoyable as leisure if you have a cordial relationship with your clients. The above mentioned ways are great ways to thank them and appreciate them for all the trust and cooperation.

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8 Benefits To Owning A Drone

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Drones have become one of the most popular gadgets of 2016. It is used in different ways ranging from disaster relief to pizza delivery. Thanks to technology becoming more affordable, people are buying drones for different purposes. If you are thinking about buying a drone, here are some interesting ways it could benefit you.

Enhance Real Estate Photos & Videos

For realtors, the drone can be a godsend. It can help you enhance aerial photographs of a property and even do over head videos. In fact, using drones for real estate is one of the hottest ways to benefit from owning a drone. Using drones in real estate is one of the best ways to showcase a property. Plus, if other real estate agents don’t have drones yet, you have a distinct advantage of showing potential buyers unique views of a property. Aerial shots will give potential buyers spatial information and give you an edge among potential clients.

Monitor Farms

If you’re a farmer that loves technology, you can use drones to monitor your whole farm. Drones can bring information about your crops or herd. Use this technology to determine the health of crops and animals, how much pesticide or feed you need or where to apply it, or determine the best time for harvest. Drones can also be used to determine crop rotation to help maximize yield.

Better Photography Business

It seems that everybody with a camera these days instantly becomes a photographer. But if you want beautiful and unique shots, a drone can up your edge among the competition. Adding a drone to your arsenal can give you shots and videos that no other photographer has taken before. Not only are drones great for aerial photography, they are also used for weddings, parties, and other events to help photographers capture a bird’s eye view of the occasion. Offering aerial shots of an event will ultimately become part of the package for many photographers in the future.

Map Your Property

Want to see what your house looks like from the air? Get a drone and find out. Many people love their home so taking pictures of it is perfectly natural. Drones can take high resolution photos, so you can frame aerial photos of your house to show guests.

Catch Corrupt Companies Red Handed

In Oak Cliff Texas, a drone captured a river of red. It turns out that a meat packing company was dumping blood in the Trinity River which led to multiple investigations. It helped stop the pollution of a body of water.

Up The Social Media Ante

If you’re a social media addict, a drone can greatly improve your visibility and lead to more likes and follows. Many people do selfies with their cameras so why not add a twist to your usual selfie by taking it from a drone and uploading it to Twitter, Facebook or Instagram. This is a good way to become social media royalty and lead to money making ventures in the future.

Stunning Footage

You don’t have to be a professional photographer to take stunning photographs. In some cases, all you need is a drone. This is because an aerial shot is very unique and almost always awe-inspiring, no matter who takes it. If you want a unique photo or video of ordinary like fishing on a lake, make it into stunning footage by shooting it on a drone.

It’s Fun

Drones are fun. The FAA keeps on rolling out rules to limit what you can do with drones but it does not diminish the fun you have with it. Drones are fun not because of the FAA’s limitations, but because man has always wanted to find out what it feels to fly. With drones, we can do this and see the world from a bird’s perspective.

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Using Live Video To Double Your Business

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Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

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