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Interview with Whitney Quaresma and Kevin Dorey, Founders Of Athletic Apparel Brand BELOFORTE

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BELOFORTE founders
By combining high fashion and athletics, Whitney Quaresma and Kevin Dorey created
BELOFORTE, an eco-friendly athletic apparel brand cut and sewn in California. The Founders shared a vision in building a women’s lifestyle brand that promotes positive change in their local and global community through sustainable practices. Whitney uses her experience in athletics and combined it with her admiration of fashion working alongside Kevin’s branding expertise. BELOFORTE was recently picked up by Revolve and will be releasing their new athletic apparel collection in March. We had the chance to ask Whitney and Kevin about the athletic fashion community, their team, and lessons learned along the way.BELOFORTE 

What was your inspiration for BELOFORTE?

BELO, at its core, was inspired in our passion for health and wellness. Both of us have such a deep rooted love for taking care of oneself so that we can all live life to it’s maximum potential.We have always been creative minded people with a lot of drive, and we decided to refocus that drive into a brand and products which promote movement and strong women. We don’t underestimate the power a well styled outfit can have on your mood.Ultimately, we want to show the world what BELOFORTE really means, and it goes way beyond our clothes. We want to be remembered not only by our core products, but by how we brought the words that make up our name “beauty and strength” into the lives of people all over the world. We believe they should be synonymous and our apparel is created with that in mind.

What are your backgrounds?

Kevin: Worked as a civil engineer prior to a brief endeavor in developing a business associated with wellness. Former athlete, and current adventurer with a passion for people, community and the beauty in the world.Whitney: Health and Fitness Specialist, Strength and conditioning Coach, Fitness fanatic, Fashion enthusiast! I love helping people find their best selves.

What does the brand mean to you?

BELOFORTE literally means ‘beauty & strength’ in Portuguese. To us, it it means finding your best self through fitness and one’s fashion. It means defying the odds, not giving in, not giving up! Being kind to others, and true to yourself. Shining your best light on the people around you and leaving them with that positive energy and power that we all have inside of us. Living the life you dream of!Apparel is the one of the easiest ways to express yourself and give people a glimpse into who you are. BELO means, walking out the door every morning with confidence and a purpose, while empowering those around you to find their Beauty and Strength!

How does the fashion and athletic community affect your brand?

The intersection of these two communities drives our business. The athletic community is so powerful, and they are passionate about every aspect of their lives including their active apparel. We were part of this community, and ultimately we saw a hole in the market for active apparel with a more fashion forward aesthetic. We didn’t think there needed to be a clear division. It makes a lot of sense that these two influence each other and overlap in a big way. Everyone wants to be comfortable and look good, and that is exactly what our apparel is about. Brands are now bringing you functional, stylish, transitional pieces that you can wear anywhere! Our aesthetic is very tastefully sexy! You can wear our pieces day and night, out shopping or with some cute heels, as well as to your favorite workout or group class! Everything is made functional for any active endeavor and looks beautiful and unique!

How has your lives changed since launching BELOFORTE?

You always hear about how hard it is to start a business, but until you’ve done it, I think it’s tough to really understand how challenging it can be. What you find however, is despite those things, just how incredible pursuing a dream can be. We work a lot. There are really no days off, but the feeling we get from conceptualizing products, developing them, and working through all of the hurdles is incredibly gratifying. Let’s just say it has been the most beautiful chaos of our lives!

What were some obstacles you encountered along the way?

There were and still are a ton. Everything from building our infrastructure to identifying our sourcing and production partners. One of the biggest hurdles has been getting our product timelines figured out as far as development, sourcing, and production. Right now, our biggest challenge is simply getting the brand in front of as many people as possible.

Describe your team.

Our core team is just us at this point. We work with a development and manufacturing consultant that assist in driving our product development and manufacturing and they are great. In addition, we work with a great PR team that is great at branding, marketing, and promotion. And last, we just brought on a great sales rep to help us reach more customers.

What are they like?

We are all hard working and fun individuals. We find that to be really important. It makes it easier and more enjoyable to take on the challenges of our days. Also, with exception of Kevin, they are all strong, intelligent, driven women.

What is the biggest lesson you learned?

Enjoy each day! There will always be so much to do and sometimes you will have bad news. I have learned to make the best out of a bad situation and push forward. Understanding what is in your control versus what isn’t and simply focusing on doing your best. Making mistakes is inevitable, but making the same mistake twice is not. So learning everyday and applying those lessons to be better prepared for what the future holds.

Describe what it's like being picked up by Revolve.

It was an absolute thrill. We couldn’t be more excited. Revolve is Whitney’s favorite place to shop. And they are the top destination for today’s generation of women to find trends, inspiration and buy incredible clothes. We were honored that among all the new brands available they put their confidence behind BELO and what we are doing. A dream come true.BELOFORTEBELOFORTEBELOFORTEBELOFORTEBELOFORTE

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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5 Ways To Break A Bad Habit

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We all have bad habits whether it is biting finger nails when nervous, smoking, or gambling. The bad news about bad habits is its ability to impact relationships, happiness, and health. Many people want to kick their bad habits, however not many of them succeed in doing so. In order to successfully overcome bad habits, the first step is to develop insight in their origin. Once you know what is causing these bad habits, it will be easier for you to control these triggers, and you will be one step closer to kicking these bad habits forever.

Decide That You Can

If you have a bad habit like being chronically late you need to acknowledge that you have this bad habit and decide that you can kick it. Being totally committed to changing yourself is the first step to success.

Learn What Is Causing This Bad Habit

Learning what causes a bad habit is one of the ways to kick it and know how to avoid it. Take a good look into what is causing the habit. Take being late for example. Is it because you forget to set the alarm or maybe you stay in bed even if you’re already awake? By figuring out what is causing your bad habit, you can work out how to manipulate the situation so that your behavior is different. Take a look at the "reward" for your bad behavior. Do you like the excitement or attention when you are late? If this is the case, maybe you can figure out ways to get noticed or to become excited over something else.

Set Reasonable Goals

For those who are chronically late, being on time the first time after deciding you want to change can be very hard. It is better to set reasonable goals so that you can slowly work towards achieving bigger goals. If you want to start arriving on time, it would be unrealistic for you to set being on time the first day after setting the goal. For those who are chronically 20-30 minutes late all the time, set a more realistic goal of being "only" 10-15 minutes late for the first few weeks and then gradually lessening the minutes until you get into the habit of being on time.

Measure Progress

One of the ways to keep motivated is by seeing how far you have come to reach your goal. Seeing your progress will keep you inspired and work harder to achieve the ultimate objective. For those who are chronically late you can keep tabs of your lateness by taking note of it in a journal or calendar. You might not experience progress immediately so it is important not to get discouraged but to keep on moving forward.

Additional Support

Lastly, find somebody who will support you and help you kick your bad habit for good. For those who are always tardy perhaps you can get a co-worker to cheer you on or remind you to get going if you're slacking off on a project again. Ask family and friends to help you by telling you it's time to get ready for an appointment right away lest you be late. Support groups like Alcoholics Anonymous and Weight Watchers are testament to the fact that it can be hard to do it alone and that you don’t have to.Aside from negative impact on relationships and work, bad habits can also shorten your lifespan. Eating junk food and not exercising can cause various diseases that can affect health and longevity. Smoking, drugs and alcohol can cause a myriad of health problems and gambling can jeopardize family land financial security. Some bad habits need professional help to totally eliminate however, following the above stated examples can give you a head start in getting rid of them.
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Why Quality Is Better Than Quantity In Design

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We have all been taught that quality is always better than quantity. This is true even in design. Quality is better than quantity in a web design, because a well designed website is thought out and capable of capturing your target audience. While it is true that there is competition when it comes to web design, there are still many designers and companies that prefer their designs to be tailor-made for their company rather than a 1-size-fits-all type of website. Here are reasons why you should always go for quality rather than quantity.

Quality Means Better Work

Let's stick to the example of quality web design. When you go to the internet and search for products, you usually go through several sites before settling on a page that catches your attention. But, before you decide to stick to that page, you've probably browsed through 3 or 4 websites. You might try asking yourself why you left those pages. Some of the most common answers include: slow loading time, unfriendly web design or uninformative product descriptions. All these reasons point towards sloppy workmanship on the part of the website developer. This could mean that the company is hiring inexperienced talent due to an overload in projects or poor supervising. Either way, this does not bode well for the reputation of your company, because it makes you look sloppy too.Quality takes work. Designers and craftsmen alike need to consider many different factors so that they can make a product attractive to the target market. If your website looks like a cookie cutter website, it makes you look unoriginal and common. It might make customers think you stole website ideas from your rivals, because your website looks like theirs. This could translate to a loss in trust and a drop in reputation for your company.Quality designs, on the other hand, means that thought was given to the design and development of the product. Designers studied what the customers wanted, what they need, and find ways to make the product unique to entice customers to them come back. All of these take time, but they have a better potential of paying off in the future. Designers and craftsmen need to consider everything from materials to the cost of time and materials ensure that the product is of good quality.

Quality Means Getting Noticed

There are over billions of different products available in the internet and in real-life. If you have a product you might want to launch it immediately to get a chunk of the market. Earlier is always better, so that you can reach more customers, right? This might be right, but in order to launch immediately, you might be tempted to go for something cheap with poor craftsmanship to ensure that your products are launched at the shortest possible date.But, there is a price to your hastiness. Cheap and poor quality products are very common. They look like carbon copies of each other and break easily. The only difference in some of them is the price or the color of the product. You don't want to be lumped together with companies like these

Quality Products Mean Better Reputation

In the end, the reputation of your company hangs in the quality of your product. If you want to be a trusted name in your industry, you want a quality product. If you produce quality, people will see your product and company as industry leaders, and there is no price you can pay for this kind of reputation. Yes, it might mean that your product is more expensive than others, but at least you know you are providing good quality products that provide value to your customers.
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Turning Stress Into Productivity

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There isn’t a person in the planet that can hide from stress. Stress happens whether we like it or not, and it can have a huge impact on your work, relationships, and feelings. Being stressed at work is normal. However, when it begins to impact your productivity or co-workers, stress can become an even bigger problem. The good news is that there are studies that show when stress is managed correctly, it can have a positive impact on productivity and performance. Here are some ways to turn stress into productivity.

Recognize Stress

Stress is unavoidable and worrying about the cause of your stress will do nothing to alleviate it. When a person is stressed, he or she feels anxious. There is tension in the body and the heart is racing. This means that stress is a feeling. Being stressed could be an indication of how you feel towards a project. How much stress you feel is directly co-related to the importance of the job or task. Once a person recognizes that he or she is worrying about a project they can respond to it in a rational way.

Reframe It

Rather than worrying about your project and being stressed about it, don't see it as a threat but a challenge you need to conquer. Once you reset your brain from the negative to the positive, your body responds in a more favorable way. When our brain is stressed, it triggers a flight or fight response. To avoid this, you need to think of stress, not as something negative, but as something challenging you need to overcome. This way your brain will be conditioned to become active rather than paralyzed.

Control

What is the use of stressing over something you cannot control it? Too many people spend too much time feeling bad towards things they cannot change or control. When faced with worry or anxiety, positive psychology expert Shawn Achor suggests the Island Experiment. On a piece of paper, write down all your stresses and draw two circles. In one circle, put all things you can control and on the other things you can't. Ignore the second island and focus on taking action on the things you can control.

Don’t Get Overwhelmed

One of the reasons why we get stressed at work is the fear of letting our co-workers down when we make mistakes or miss deadlines. One of the reasons for this is being overwhelmed with tasks. You don’t have to go at it by yourself. One of the best ways to handle stress positively and turn it into productivity is by asking help from others. You might have a co-worker that is an expert on the job you have been assigned or an officemate that is already finished with his tasks. Asking for help when you need it will help you stay on track at work while being productive and keeping stress at bay.

Stay Organized

You might not realize it, but you might not be stressing over the right things. If you are unorganized at work or have too many jobs at once, you might be worried because you don’t know how to prioritize your assignments. To keep yourself from becoming stressed due to lack of workflow, organize tasks from important to can-wait. This will help you focus on which jobs are the most urgent to the least important. Once you have tackled the important jobs, the smaller jobs can be handled easily and prevent you from becoming stressed while at your desk.Stress can ruin your life, but only if you allow it to. Since stress is inevitable, the best way to tackle it is to keep a positive attitude and keeping things in perspective. If you continue to tackle things you can control and stay organized you can beat stress so that you remain positive and productive at work.
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