Business
Social Media Statistics That Matter to Marketers in 2021
Marketers rely on current social media statistics and trends to guide their campaigns and other social media-related activities. But which social media statistics would matter for 2021? We list the relevant social media statistics that will help you with your goals and marketing efforts.
Social Media Users
Social media usage is one of the metrics that matter to marketers. It can give them insight into how many users they can reach on platforms they’re active on. Here are the social media statistics for social media users.
1. Statista finds that the active number of users on social media is 4.2 billion. Plus, Facebook is the most used social media platform. Their figures have reached billions, as compared to other social media platforms.
2. According to Marketing Charts, 36% of millennials use social media to get updates on news and current events. The second reason for using social media is to find entertaining content, while the third is to occupy themselves.
3. We Are Social reports that the time spent on social media is 2 hours and 25 minutes daily.
4. Another to consider also are age and gender demographics for social media. We Are Social, once again, finds that the 25 to 34 demographic has the most number of users. Plus, the male users of the demographic also have the highest number of social media usage.
Social Media Platforms
Since Facebook is one of the oldest social media platforms, is Facebook still the king? Here are the statistics that demonstrate that the social network remains the widely used platform.
5. Facebook reported that they had daily active users (DAU) of 1.84 billion in December 2020. It was an 11% rise for their year-over-year figures.
6. Rival IQ reveals that 0.08% is the median engagement rate across different industries.
7. In 2020, Facebook earned 27,187,000,000 in advertising.
8. Most Facebook users use mobile to access the social media site. In fact, according to Statista, the figures are 98.3%.
9. Facebook revealed that they have 10 million active advertisers on the platform. Most of which are small and medium businesses.
10. Statista also finds that social media marketers used links as the number one content type on Facebook.
As a Facebook-owned social media platform, Instagram is also another social network many users love. But what are the important social media statistics for Instagram?
11. Facebook reported that Instagram has a DAU of 500,000,000+.
12. Hubspot found that Instagram had the second-best ROI for marketers.
13. We Are Social finds that 50.8% of the social media platform’s ad audience is female.
14. Social Insider found that Instagram had the highest engagement rates for brands. Engagement rates increased from 1.09% to 1.16% in the first half of 2020. This was compared against Facebook and Twitter. Even if Twitter had the lowest engagement rates, brands still decided to post 36% more content.
15. Social Publi reveals that 96% of marketers prefer Instagram as their partnership platform with influencers. Plus, the content types that marketers like to post are swipe-up and video.
Aside from consuming news and getting updates, Twitter is another platform that you can consider pouring your social media marketing efforts into. Here are the social media statistics to back it up.
16. Twitter revealed that its monetizable DAU (mDAU) for the fourth quarter of 2020 was 192 million.
17. Twitter presented in their Q4 earnings report that they had a 31% ad revenue increase.
18. Unlike Facebook, Twitter’s primary ad audience is the 35 to 49 demographic. Men view more ads on the platform. They make up 19.6% of the advertising audience.
19. Their median benchmark of engagement for all industries is 0.045%.
Pinterest users go on the platform to find inspiration, but brands can use the platform to their advantage, especially for purchase decisions.
20. In the Q4 of 2020, the number of users grew to 459 million; a 37% rise from their previous figures.
21. Pinterest also revealed that shopping ad revenue increased. As a result, 6x more businesses advertised on the social media platform.
22. We Are Social reported that the female ad audience for Pinterest is 77.1%, while for men, it’s only 14.5%. Marketers can reach the 25 to 34 demographic; women in that demographic make up 30.4% of the overall ad audience.
23. 85% of Pinterest users start a new project on the platform. Not only that, but 98% of Pinterest users also try new things they see on the platform.
24. 89% of Pinners find inspiration when they’re interested in buying something.
LinkedIn may be focused on B2B marketing, but it’s a social media channel that yields good results. Here are the social media statistics for LinkedIn.
25. Market.us finds that there are 310 million users monthly active users on LinkedIn.
26. Based on Sagefrog’s Marketing Mix report, 86% of their study participants used LinkedIn as their primary marketing channel.
27. Like the majority of social media platforms, the highest advertising audience for Linkedin is the 25 to 34 demographic.
28. Based on the Content Marketing Institute and MarketingProfs study, 66% of the study participants say the organic content helped them yield success for their content marketing efforts.
29. Those who want to get more engagement may have to publish long-form content on the platform. According to OkDork, posts with 1900 to 2000 words perform the best.
Snapchat
Not all brands may use Snapchat, but social media marketers can reach a demographic that could increase their sales through advertising. Here are the social media statistics for the platform.
30. Snap, Inc. reports that it has an average of 256 million users on the app daily.
31. Snapchat users spend more than 30 minutes on the platform.
32. Social media marketers can reach 75% of its main demographic, millennials and Gen Z.
33. Snap, Inc. also reveals that millennials and Gen Z have a combined spending power of $1 trillion.
Tiktok
Tik Tok’s popularity boosted, and as its audience grew, social media marketers can use Tik Tok to reach their audience. Here are the statistics for Tik Tok.
34. Business of Apps reveals that Tik Tok has 689 million users monthly.
35. Wyzowl finds that even if marketers don’t use Tik Tok as their main video platform, figures doubled from 10% to 20% in 2020.
36. Sensor Tower finds that Tik Tok was downloaded 177 million times in Q4 2020.
Social Media Advertising
With billions of users on social media, it makes sense that marketers go on social media to advertise. This may enable social media marketers to increase more awareness and drive more traffic to their sites.
37. GlobalWebIndex discloses that 27% of social media users in the US and UK discovered new brands through social media ads.
38. Statista discloses that the average click-through rate for social media networks in 2020 is 1.3%. It was a 0.1% increase from 2019.
39. Meanwhile, the cost-per-mille is $4.33.
User and Consumer Behavior
Social media marketers should also take note of the user and consumer behavior. Here are the social media statistics about their audience’s behavior on any social media platform.
40. We Are Social reports that 44.8% of social media users look for brand information on different social media platforms.
41. 40.4% of users use social media for professional purposes.
42. According to Sprout Social, The younger audience prefers going on YouTube or Instagram. 73% of Gen Z say they’ll spend more time on Instagram, while 65% say they’ll watch more videos on YouTube.
43. 57% of social media users follow a brand to learn more about them. But they unfollow brands because of poor quality and support.
Social Media Marketing
Get an idea of what other social media marketers are doing and what they want to achieve on social media platforms.
44. Hubspot finds that 18% of marketers are on Facebook Groups.
45. According to Sprout Social, social media marketers aim to increase brand awareness, web traffic, and grow brand audience.
46. However, based on Statista’s figures, marketers use social media to increase exposure (86%), drive more traffic (76%), and generate more leads (67%).
Small or mid-sized companies in the manufacturing sector acknowledge that manufacturing software helps them keep up with orders and production jobs. This software allows business owners to come up with accurate bills of materials as well as inventory management.
There is plenty of manufacturing software available in the market today. To help you find the right tool, we’ve compiled the best manufacturing software solutions rated well by real software users. We’ve listed twelve products that stood out among thousands of applications in manufacturing that deliver excellent value.
1. Odoo
Odoo is an open-source business management tool that offers various applications to streamline every company’s needs or processes. Its features include enterprise resource planning (ERP), customer relationship management (CRM), point of sale (POS) system, accounting, manufacturing, email marketing, and invoicing.
2. Genius ERP
Genius ERP is a manufacturing ERP software made for custom manufacturers. It assists manufacturers in reducing costs, increasing productivity, and improving business performance. Genius ERP’s key features are accounting, scheduling, product engineering, production planning, and job costing.
3. JobBOSS
JobBOSS is a job shop management software for manufacturers and job shop owners. The answer can assist with quote processing, order processing, shop floor control, inventory control, shipping, estimates, and data visualization.
4. Epicor Kinetic
Epicor Kinetic is an ERP solution that helps manufacturing plans and manages its resources. The software has all the features you need to scale, compete, and attract top talent to your organization. These include CRM, advanced planning and scheduling, supply chain management, product lifecycle management, and a quality management system.
5. NetSuite
NetSuite is a business management solution that integrates various applications such as ERP, accounting, CRM, HCM, omnichannel commerce, reporting, and analytics. The solution offers real-time operational and financial performance insights while automating core processes.
6. DEAR Systems
DEAR Systems is an ERP software specifically created for small and medium businesses. The comprehensive solution has modules dedicated to manufacturing, purchasing, sales, inventory management, accounting, POS, and warehouse management.
7. Fishbowl Inventory
Fishbowl is a popular manufacturing and warehouse inventory management solution for small and medium enterprises. The software enables the user to generate work orders and track inventory. Likewise, it integrates with accounting software to scale your business.
8. Katana Manufacturing ERP
Katana Manufacturing ERP lets you gain clear visibility over inventory sales and order management. The solution also controls the total shop floor while tracking manufacturing costs based on product operations.
9. MRPEasy
MRPeasy is a manufacturing software for small companies that integrates various modules in one solution, including procurement, supply chain management, and CRM. It also streamlines the purchasing process while managing every purchase order and organizing purchase cycles.
10. Prodsmart
California-based Prodsmart is a manufacturing execution solution for portable and mobile devices. The floor supervisors and machine operators can use the software directly from their workstations rather than stepping away from the floor.
11. Sage 100cloud
Sage 100cloud is an ERP solution for discrete manufacturers, wholesale distributors, and professional service processes. It streamlines the manufacturing business to provide greater visibility into every item’s status and optimized inventory.
12. Statii
Statii is an ERP and MRP software created for small manufacturing firms. The solution helps create work orders, scheduling, inventory, purchase orders, invoicing, contact management, and reporting.
Conclusion
Adopting technologically advanced manufacturing software can give your business all the functionalities the tool offers to ensure maximum productivity. These solutions allow you to efficiently handle shop floor management, scheduling, time tracking, and accounting. Finding a platform that’s easy to use can be a great way to start your software-buying process.
For large companies that handle vast amounts of financial records, enterprise accounting software is a necessity. If you’re looking to get one, below are 8 of the best we found:
1. Oracle NetSuite ERP
A leading name in the business software industry, Oracle NetSuite ERP (enterprise resource planning) is a powerful choice. It takes care of everything accounting, from tax to cash management concerns, and many more in between. This accounting software integrates seamlessly with NetSuite’s other features to provide enterprise-sized businesses with a full-service suite.
Oracle helps you manage inventories, track finances, host e-commerce shops, and maintain your CRM (customer relationship management) systems.
2. Sage Intacct
Cloud-based platform Sage Intacct is another solid choice for enterprise accounting software. It provides the usual essential accounting tools such as general ledger, accounts receivable and payable, cash and tax management, among many others. Its users love the additional features Sage Intacct has to offer.
Its advanced accounting tools include dynamic allocations, project-based accounting, and AI-powered timesheets, to name a few. Its intelligent general ledger tool is AI-powered which is efficient and saves you time and money.
3. QuickBooks Enterprise
A popular enterprise accounting software, QuickBooks Enterprise has industry-specific solutions any entrepreneur will appreciate. It has built-in automation tools that include payroll, collection of customer payments, task management, recurring invoices, and many more.
It has robust reporting tools and more than 200 customizable reports for better financial visibility. QuickBooks Enterprise has built-in budgeting and forecasting tools and advanced inventory and order management capabilities.
4. Xero
Initially created for small businesses, Xero has the power and capabilities to handle enterprise accounting companies as well. It features tools to make accounting quick and easy, including cost capturing, invoicing, bank reconciliation, and payment processing.
With its Xero Workpapers feature, enterprise owners use the platform to automate compliance processes. Users of Xero enjoy its robust analytics and reporting capabilities that give them valuable information about client cash flows.
5. Acumatica Cloud ERP
For enterprises with multiple entities, Acumatica Cloud ERP is a highly recommended accounting software. Its users love how it can centralize their enterprise’s financial data and processes across different locations. It is capable of handling project-based accounting, managing billing, and budgeting, aside from its basic accounting capabilities.
You can customize workflows for accounting automation and many financial management processes. In addition to its multi-entity accounting, Acumatica helps with currency, tax, and payroll management.
6. FinancialForce
If your enterprise deals with customers the world over, FinancialForce is the accounting software for you. Aside from the core tools for accounting, it also has global-grade solutions such as multi-currency and multi-language capabilities. It is built on the popular CRM platform Salesforce, so you’ll know you’re in good hands.
FinancialForce uses SalesForce’s Einstein, giving you insightful and intelligent financial data. It
also has built-in compliance reports and financial statement template features.
7. SAP
Providing enterprises with complete financial management, SAP is an industry leader in ERPs. Its SAP Billing and Revenue Innovation Management allows businesses to automate their billing and invoicing processes. Alongside its basic accounting tools, this software helps you with concerns about governance, risk, and compliance (GRC).
It has been proven excellent in simplifying financial closing through its automated workflows. It also provides support for subscription and usage-based billing and accounts receivable.
8. Microsoft Dynamics 365 Finance
Sporting a trusted name in the tech industry, Microsoft Dynamics 365 Finance is an excellent choice for an accounting software. It offers automated vendor invoice processing, financial reporting capabilities, built-in tax calculation tools for tax compliance, and many more.
It seamlessly integrates with other Microsoft platforms, including Dynamics 365 Sales and Dynamics 365 Commerce. It is a powerful tool that helps you monitor many financial operations.
There are many hurdles to running a small business. More often than not, you are working with meager resources and even more limited staffing. Because of this, you need an efficient set of tools to help you manage everyday operations.
And one of the most critical suites to any retail business is a point of sale (POS) system. This tool allows business owners to cater to various payment options, whether online or in-person. Another great thing about POS systems is that they come with practical business features, depending on your industry.
Here are the ten best POS system for small businesses today:
1. Clover
If you need a POS system for your small business right now, Clover can get it done for you. It has essential credit card processing tools and more. Users can link Clover with third-party apps for other functions like managing payroll. Clover Go, which works on Android and iOS tablets, is the best option for small business owners.
The suite’s virtual terminal allows owners to accept payments via a smart device. But the most appealing feature of Clover is its ease of use. Their terminals come pre-configured, so onboarding is mostly a smooth process.
2. Square
Square has good overall features, making it a top option for general retailers. Users can get barcode printing tools, sales reports, and stock management. Apart from that, though, it also has specific features and tools designed for individual contractors and restaurants.
Another plus is that Square accounts come with a built-in e-commerce store. Finally, POS users can expect speedy payments and buy now, pay later charges via Afterpay.
3. Chase
On the other hand, Chase has various hardware and virtual solutions that accept payments from multiple platforms. Users can expect to get physical tablets and standalone terminals for brick-and-mortar shops. And users can even make contactless payments and wireless credit card payment processing with the Chase Smart Terminal.
Aside from that, Chase also has e-commerce integrations for online stores. Because of these features, Chase is ideal for e-commerce shops and general retailers.
4. Shopify
Shopify is the best mobile POS system for small businesses because it makes it easier for owners to start and complete payments in the same place. It’s also the best POS system for retailers that are on multiple channels. It has easy to use interface that online businesses can easily use.
Plus, it has advanced tools that help with inventory and customer relations. Finally, Shopify lets users integrate with Apple and Facebook for better customer support.
5. Toast
Toast offers POS systems for small businesses free of charge. Apart from this, they also have a good starter POS promo that’s ideal for businesses just starting out. Otherwise, they have pay-as-you-go and standard plans that lock users in for two years.
The system is great for restaurants because of its many valuable features. These include QR code payments, delivery tools, a table check splitting tool, and more. Toast also has a staff and inventory management tool.
6. Lightspeed
On the other hand, companies that need superb inventory tools can try Lightspeed. It has a matrix system to manage your stock and create smooth data visualization. Here, you can draw up matrixes of product variants to see which items need restocking.
Lightspeed works even when it’s offline. This POS system for small businesses is best if you are in the food and beverage industry, as well as physical retailers and restaurants.
7. Revel Systems
The best POS system for retail shops and restaurant is Revel Systems. Whether a general store or a busy retailer, you can count on Revel Systems’ hardware tools to finish payments.
Revel has iPad-based terminals that track stocks, orders, and deliveries for groceries and restaurants. In fact, its restaurant features include tracking tips, building menus, and managing tables. Meanwhile, its grocery tools include discount, loyalty, and gift card tools.
8. ITRetail
On the other hand, ITRetail is a POS system for small business that’s best for groceries and small markets. For one, it has strong and flexible checkout options. Customers can pay via debit, credit card, gift cards, or e-wallet. It also has a host of options should people need to self-checkout.
Apart from that, you can manage your stock via their mobile app. Users can customize CRM tools to monitor and track loyalty and rewards programs.
9. KORONA
KORONA is a POS suite that is best for high-risk enterprises. This refers to liquor, vape, and even cannabis stores. However, KORONA can also support brick-and-mortar shops and ticketed venues. Most online reviews deem KORONA one of the most flexible POS because it links with major payment processors.
Aside from that, it’s also a top choice because of its stock tracking tools. It even has a ticketing function, making it a great event option.
Tips for picking a POS system
When you think about the qualities of a great POS system, it can seem like an unnecessary expense. However, a POS system can be a game-changer for a small business. Here are a few tips on picking a system to make sure that it will be a worthy investment.
Hardware and Software Compatibility
The first thing to look for when picking a POS system is whether it will be compatible with your hardware and software. Check if your POS system supports your computer operating system (like Windows or Mac). You also want to check if it works with your network and your printer or scanners. You don’t want to invest in a product that can’t work with your current systems. Keep in mind that POS systems come in various levels of functionality, so you can find one compatible with your existing technology.
Ease of Use
Another important thing to consider when picking a POS system for your small business is its easy use. The less time you spend on training your staff, the better. You want to find a POS system with an intuitive interface, making it easy for everyone from your office manager to your cashier.
Security
Another important thing to consider when picking a POS system is its security features. You want a system that is protected against fraud and theft.
Budget
Lastly, don’t forget about the budget when picking a POS system. You don’t have to overspend to get a great product. A good rule of thumb is to look for a system in the middle of the price range for your industry.
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