Business
10 Effective YouTube Marketing Strategy Tips
Published
3 years agoon
By
Kai Kelis
Did you know that the biggest video platform gets over 694,000 hours of video broadcasts every minute? YouTube also receives an average of 62 percent of user visits every day. This widely-used network allows brands to promote their offers through fun and entertaining content. Plus, brands can earn by experimenting with several YouTube features. Here’s a list of 10 tips for an effective YouTube marketing strategy.
Why Brands Should Start a YouTube Advertising Strategy
Before we proceed to the tips on how to succeed in YouTube advertising, here are why you must start promoting your brand on YouTube.
- Improves search visibility. YouTube has over two billion monthly active users, which means you’ll reach the right audience if you integrate SEO techniques to make your content easily searchable. Also, 94 percent of videos on search results are from YouTube, making this the biggest platform for this type of media.
- Increases brand awareness. Diversifying marketing strategies is vital if you’ve been banking on blog marketing to promote your brand. Some users might frequently use YouTube instead of other social media networks. This allows you to tell your target audience about your brand and offers.
- Generates leads. YouTube is an effective platform where you can generate new leads, provided that you include clear calls to action. Create a sales funnel where you can nurture leads from awareness and interest to desire and action.
- Drives sales and traffic. YouTube provides shopping features that allow advertisers to maximize their sales. And 81 percent of advertisers attest that the platform has helped increase sales for their business.
10 YouTube Marketing Strategy Tips
Succeeding in YouTube advertising doesn’t have to be an uphill battle. It may require a massive chunk of your marketing budget. However, by integrating these 10 easy tips, you can grow your following and increase company revenue without breaking the bank.
1. Define your target audience
It’s essential to know who you’re making videos for. Otherwise, your YouTube marketing efforts are futile. Use social listening, research, and competitor analysis to understand what videos your target audiences are watching.
Ask yourself these questions:
- Are your viewers primarily males or females?
- What kind of YouTube channels do they subscribe to and watch?
- What kind of content are they likely interested in?
- What actions do they take after watching videos?
- How old are your audiences?
- Where do they live?
Don’t be limited to these questions. Asking yourself and your team as many questions as possible to define your YouTube target audience will determine who they are better.
2. Conduct a competitor analysis

Knowing who you’re competing against enables you to fill in the gaps. Every business has strengths and weaknesses, and targeting them lets you get ahead. Research your competitors’ YouTube channels and see how they engage with audiences. How often are they publishing content, and what types of content get the most engagement? More importantly, how are they dressing up their YouTube channels to keep them on-brand? Don’t copy and do your YouTube marketing strategy better.
3. Stay on-brand
Staying on-brand is crucial when marketing on YouTube. Ensure that your channel follows your brand guidelines. Align your profile picture, banner, video thumbnails, URLs, and more. Maintaining branding consistency is essential to instill top-of-mind awareness.
4. Find a unique niche
If you’re establishing a business from scratch, you’re probably not a pioneer in that niche. However, consider how your brand can stand out by narrowing the industry and considering a unique niche. Another way to stand out on YouTube is to create quality, relevant, and entertaining videos that your audience will love.
5. Publish regularly
The frequency of your published YouTube videos depends on your goals. If you wish to increase brand awareness fast, publishing videos a few times a week is recommended. If you want to generate leads, you can post at least once a week. However, it’s always a good idea to publish more every week if you can.
6. Promote your channel
A successful YouTube marketing strategy requires your all-out effort. Cross-promoting your channel on various platforms is one technique to get traction. Use that to your advantage if you have good followership on other social networks, like Facebook or Twitter.
7. Write SEO-centric descriptions and titles

You can rank your videos on search engines by doing SEO best practices, such as using relevant keywords on titles and descriptions, improving video tags, using search filters, checking YouTube studio to see if your videos have errors.
8. Leverage YouTube Shorts
YouTube Shorts is a new feature that banks on short-form videos, crucial in today’s landscape with a declining attention span. You can create 60-second videos to creatively introduce your products and services, which is also suitable for mobile viewing for your on-the-go audience.
9. Work with YouTube influencers
Influencer marketing still does an excellent job of increasing your brand’s foothold in your industry. Selecting the right influencers with a relevant target audience is critical for success. Be creative in your influencer marketing videos. You can try tutorials, behind-the-scenes snippets, influencer headquarters tours, unboxing videos, or contests.
10. Engage with your audience
YouTube considers audience engagement when ranking content. The higher the audience engagement rate, the more your videos rank in search results. Ask your viewers for comments, feedback, likes, and follows. Interact with them and reply to every comment if you can.
Also, don’t only focus on positive feedback. Address negative feedback nicely to show you are an empathetic and genuine brand prioritizing customer satisfaction. Actively engaging with your audience also helps build a community that fosters motivation, inspiration, and creativity—whatever the industry.
Conclusion
An effective YouTube marketing strategy doesn’t only rely on video content. It gets a little boost from your advertising efforts and intelligent techniques that capture the audience’s attention. Finally, ensuring that you’re creating the right and catchy calls to action is essential to make users act. Every video content you publish should lead viewers to the next stage of your sales funnel. Nurturing relationships is a way to gain regular and loyal customers, so be an authentic brand that people can rely on.
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Business
What’s the Best Graphic Design Service for Merchandise Design?
Published
2 days agoon
November 21, 2025
TLDR: Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.
Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.
1. Penji

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.
Pros:
- Unlimited requests and revisions.
- Fast turnaround time (1-2 days).
- Dedicated designers who get to know you and your vision.
- Access to all files needed for resale.
Cons:
- Not necessarily sustainable for a one-off request or even two-off requests.
- There is no 24-hour emergency turnaround.
2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.
Pros:
- Project based pricing – only pay for what you get.
- Multiple concepts possible through the package.
- Guaranteed satisfaction/revisions possible.
Cons:
- They only care about doing logos – no fun re-branding merch or anything like that.
- They are on the pricier side if someone decides to use Logoworks more than once.
3. UnicornGO

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.
Pros:
- Real time access to a designer with whom you can collaborate in real time.
- Quick turnaround (15-30 minutes for simple things).
- Pay-as-you-go for services rendered.
Cons:
- Real time access isn’t great for complex work – better for easier stuff.
- We need real time access too, to collaborate with you.
4. Crowdspring

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.
Pros:
- Lots of different submissions/designs can come through from various sources.
- Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
- Once someone wins your project, you own the rights.
Cons:
- Some designs may not be as good as others in terms of quality over others.
- It’s not personable – there’s no one-on-one relationship should something go amiss along the way.
Image Credit: Photo by Hanna Pad on pexels
Business
Top 10 Resource Planning Tools Every Business Should Know About
Published
2 days agoon
November 20, 2025By
Carmen Day
Getting things done on time is paramount for any project, business, or endeavor. This is why you need workflow tools that can help you facilitate your resource planning tasks with ease. This crucial step in the project management cycle determines how you should use your people and equipment. Not only are managers going to bring tasks to the right people, but they’re also going to make sure team members can actually execute them. Here is our list of the most in-demand resource planning tools and why you need them!
1. Milient Resource Management

Milient is one of the best resource management tools for big companies. For one, they provide a couple of business functions. They include skill matrices, tags, and GANTT charts, so you can connect and determine sources. HubPlanner also lets you request resources, so you know which ones are available.
Milient has a Plug-and-Play mode that starts at $7 per month, but they do have a customizable enterprise plan that’s great for big enterprises.
2. Mosaic

Are you also super tired of doing repetitive tasks? We get it. As a project manager, there are often many things on your plate. If you’re looking for reliable resource capacity planning software Mosaic is a solid choice.
It provides analytics for your resources and projects and is a highly efficient collaboration tool. Apart from that, we’ve also heard that Mosaic has incredible customer support. They offer three plans: the Starter, Professional, and Enterprise. Contact their sales team directly for pricing.
3. Smartsheet

Meanwhile, Smartsheet is another tool that lets you scale up projects quickly. What makes it an ideal tool for managers is its project forecasting tools. Most resource planning tools only help you plan how to use your resources. Here, they also forecast the resources you need for future projects.
Apart from that, Smartsheet has custom templates as well as advanced filtering. The tool starts at $12 per user per month.
4. Forecast

Are your account managers getting tired of keeping up with clients? Regarding work tools, we’ve found Forecast to be the best for service-oriented companies. Along with a visual dashboard, work reports, and timesheets, this tool lets you keep your clients up to date with projects without letting them see your current resources. You can even send them invoices from the platform. Handy!
This tool lets you receive updates and see your team’s availability status. Contact their sales team directly for pricing.
5. nTask

On the other hand, nTask is another reliable tool that helps you with all-around project tracking. Here, you get management software that helps set your team’s milestones, budgets, and to-do lists. It also comes with a built-in time-tracking tool to see the completion metrics of every project stage.
It’s hard to complete projects on time, so nTask sets a planned and actual due date. Finally, it’s a great option for companies that want to save a penny. Their entry-level plan starts at $4 a month.
6. Microsoft Planner

You might have a resource planning tool just sitting right under your nose. Microsoft Planner is Microsoft’s management tool. Like other items on the list, it provides a visual way to organize your resources. Apart from that, it also has built-in AI-powered analytics to help you get insights into your resources.
This is one of the best resource planning tools, free, but only if you already have an existing Microsoft 365 account.
7. Kantata

Next, Kantata has comprehensive tools to make your project management life easier. Aside from role-based and scenario planning, it also has resource forecasting, so you can check what resources you might need in the future.
This tool also works for capacity management. Plus, it integrates with dashboards like HubSpot, Jira, and G Suite.
8. Ganttic

As you can probably tell already from the name, Ganttic is a software that offers visual Gantt charts. This system will help you check which resources are overused, which projects lack capacity, and who you can tap for extra work. The tool is also highly customizable and comes with filtered tags—color-code and group people so you’ll stay on top of your teams.
Plus, Ganttic integrates with your current work dashboards. Whether it’s Google, Outlook, or a custom integration, they can fit into most work suites. Ganttic starts at $25 a month per user.
9. Resource Guru

If you’re looking for a detailed resource analytics tool, make Resource Guru part of your team. This tool offers simple features that allow you to schedule your resources with a drag-and-drop system. But what sets this tool apart is its clash management feature that prevents you from overbooking resources.
Here, you can monitor your resource data and even pull key metrics, such as billable time, into the mix. This tool costs $5 per person per month.
10. Teamdeck

Looking for a comprehensive platform for HR managers? Don’t worry; we’ve also got Teamdeck. Along with being one of the best resource management tools, it’s also reliable for HR teams. Here, you get various features like scheduling, time tracking, and timesheets. You can also list down your team’s current and future workload.
But Teamdeck lets your staff request vacation days and even track their time on the platform. Oh, and did we mention that this tool also integrates with Google Calendar, Slack, Asana, and more? Their entry-level plan starts at $6 per user a month.
Resource management tools and techniques help you analyze your resources to make smart decisions to boost productivity.
The best way to find the right tool for your team is to look at the tool’s integrations, UI, customizations, and overall work features. If you find that one suits your team’s needs perfectly, then that’s your secret sauce.
Each tool has its unique features and benefits, and choosing the right one depends on your organization’s needs and budget. With the help of these resource planning tools, project managers can streamline their workflows, optimize resource utilization, and deliver projects on time and within budget.
Business
What’s the Best Graphic Design Service for Modern Website UI/UX?
Published
3 days agoon
November 19, 2025
Today’s modern website goes beyond having impressive aesthetics; it strategizes. These sites guide users, build trust, and convert prospects. If you want all these incorporated in your web design, here are five of the best graphic design services for website UI/UX designs you can choose to work with:
1. Penji

Offering unlimited graphic design services, Penji has a team of top-caliber designers specializing in a wide range of services. You can send requests for UI/UX design, infographics, custom illustrations, and more. Its turnaround times of 24 to 48 hours allow you to get designs when you need them. All these for a flat monthly subscription fee.
2. DesignBro

An online graphic design platform, DesignBro, connects businesses with talented design experts. It gives you two options to get UI/UX designs. You can choose from its talent pool and work directly with a designer of your choice. Or you can hold a contest and wait for designers to submit entries, then choose from them.
3. Kimp

Another design-as-a-service platform like Penji, Kimp offers unlimited design requests and revisions for fixed monthly rates. Your projects will be handled by a dedicated design team, ensuring consistent quality. You can send requests for UI/UX designs, infographics, social media graphics, logos, and presentation designs, among others.
4. ManyPixels

For businesses that need a constant supply of visual assets, ManyPixels is an excellent choice. It offers unlimited design requests for flat monthly subscription fees. It frees you from the hassles of hiring freelancers or the expensive costs of design agencies.
5. Fiverr Pro

If you need a one-off UI/UX design, Fiverr Pro is an excellent option. It is one of the world’s top online marketplaces for freelancers. It lets you choose from a wide array of vetted designers from all over the world. This gives you the option to hire based on rates, location, experience, and expertise.

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