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10 Effective YouTube Marketing Strategy Tips

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Did you know that the biggest video platform gets over 694,000 hours of video broadcasts every minute? YouTube also receives an average of 62 percent of user visits every day. This widely-used network allows brands to promote their offers through fun and entertaining content. Plus, brands can earn by experimenting with several YouTube features. Here’s a list of 10 tips for an effective YouTube marketing strategy. 

Why Brands Should Start a YouTube Advertising Strategy

Before we proceed to the tips on how to succeed in YouTube advertising, here are why you must start promoting your brand on YouTube. 

  • Improves search visibility. YouTube has over two billion monthly active users, which means you’ll reach the right audience if you integrate SEO techniques to make your content easily searchable. Also, 94 percent of videos on search results are from YouTube, making this the biggest platform for this type of media. 
  • Increases brand awareness. Diversifying marketing strategies is vital if you’ve been banking on blog marketing to promote your brand. Some users might frequently use YouTube instead of other social media networks. This allows you to tell your target audience about your brand and offers. 
  • Generates leads. YouTube is an effective platform where you can generate new leads, provided that you include clear calls to action. Create a sales funnel where you can nurture leads from awareness and interest to desire and action.
  • Drives sales and traffic. YouTube provides shopping features that allow advertisers to maximize their sales. And 81 percent of advertisers attest that the platform has helped increase sales for their business. 

10 YouTube Marketing Strategy Tips

Succeeding in YouTube advertising doesn’t have to be an uphill battle. It may require a massive chunk of your marketing budget. However, by integrating these 10 easy tips, you can grow your following and increase company revenue without breaking the bank.

1. Define your target audience

It’s essential to know who you’re making videos for. Otherwise, your YouTube marketing efforts are futile. Use social listening, research, and competitor analysis to understand what videos your target audiences are watching. 

Ask yourself these questions:

  • Are your viewers primarily males or females?
  • What kind of YouTube channels do they subscribe to and watch?
  • What kind of content are they likely interested in?
  • What actions do they take after watching videos?
  • How old are your audiences? 
  • Where do they live?

Don’t be limited to these questions. Asking yourself and your team as many questions as possible to define your YouTube target audience will determine who they are better. 

2. Conduct a competitor analysis

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Knowing who you’re competing against enables you to fill in the gaps. Every business has strengths and weaknesses, and targeting them lets you get ahead. Research your competitors’ YouTube channels and see how they engage with audiences. How often are they publishing content, and what types of content get the most engagement? More importantly, how are they dressing up their YouTube channels to keep them on-brand? Don’t copy and do your YouTube marketing strategy better. 

3. Stay on-brand

Staying on-brand is crucial when marketing on YouTube. Ensure that your channel follows your brand guidelines. Align your profile picture, banner, video thumbnails, URLs, and more. Maintaining branding consistency is essential to instill top-of-mind awareness. 

4. Find a unique niche

If you’re establishing a business from scratch, you’re probably not a pioneer in that niche. However, consider how your brand can stand out by narrowing the industry and considering a unique niche. Another way to stand out on YouTube is to create quality, relevant, and entertaining videos that your audience will love.

5. Publish regularly

The frequency of your published YouTube videos depends on your goals. If you wish to increase brand awareness fast, publishing videos a few times a week is recommended. If you want to generate leads, you can post at least once a week. However, it’s always a good idea to publish more every week if you can. 

6. Promote your channel 

A successful YouTube marketing strategy requires your all-out effort. Cross-promoting your channel on various platforms is one technique to get traction. Use that to your advantage if you have good followership on other social networks, like Facebook or Twitter. 

7. Write SEO-centric descriptions and titles

man wearing vr headset with a smartphone

You can rank your videos on search engines by doing SEO best practices, such as using relevant keywords on titles and descriptions, improving video tags, using search filters, checking YouTube studio to see if your videos have errors. 

8. Leverage YouTube Shorts

YouTube Shorts is a new feature that banks on short-form videos, crucial in today’s landscape with a declining attention span. You can create 60-second videos to creatively introduce your products and services, which is also suitable for mobile viewing for your on-the-go audience. 

9. Work with YouTube influencers

Influencer marketing still does an excellent job of increasing your brand’s foothold in your industry. Selecting the right influencers with a relevant target audience is critical for success. Be creative in your influencer marketing videos. You can try tutorials, behind-the-scenes snippets, influencer headquarters tours, unboxing videos, or contests. 

10. Engage with your audience 

YouTube considers audience engagement when ranking content. The higher the audience engagement rate, the more your videos rank in search results. Ask your viewers for comments, feedback, likes, and follows. Interact with them and reply to every comment if you can. 

Also, don’t only focus on positive feedback. Address negative feedback nicely to show you are an empathetic and genuine brand prioritizing customer satisfaction. Actively engaging with your audience also helps build a community that fosters motivation, inspiration, and creativity—whatever the industry.

Conclusion

An effective YouTube marketing strategy doesn’t only rely on video content. It gets a little boost from your advertising efforts and intelligent techniques that capture the audience’s attention. Finally, ensuring that you’re creating the right and catchy calls to action is essential to make users act. Every video content you publish should lead viewers to the next stage of your sales funnel. Nurturing relationships is a way to gain regular and loyal customers, so be an authentic brand that people can rely on. 

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The Top CRM Platforms for Small Agencies & Service Businesses

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Top CRM platforms for small agencies and service businesses

TL;DR: Managing client relationships shouldn’t feel like herding cats. The top CRM platforms for small agencies and service businesses help you track leads, manage projects, and keep client communication organized without needing a degree in software engineering. HubSpot offers the best free option, Salesforce works for growing teams, Zoho gives you affordability, and Pipedrive keeps sales simple.

The top CRM platforms for small agencies include HubSpot (best free option), Salesforce (scalable for growth), Zoho CRM (budget-friendly), and Pipedrive (sales-focused). These platforms help manage client relationships, track leads, and automate workflows starting from free to $25+ per user monthly.

Top CRM Platforms for Small Agencies and Service Businesses

CRM

Running a small agency means wearing twenty different hats, and somewhere between managing projects and chasing invoices, client relationships start falling through the cracks. You’ve got sticky notes everywhere, emails buried in your inbox, and that one lead who asked for a proposal three weeks ago that you completely forgot about.

The top CRM platforms solve this chaos by putting all your client information, communication history, and sales pipeline in one place that actually makes sense. After testing various options and talking to other agency owners, here’s what actually works when you’re running a lean operation.

HubSpot CRM

HubSpot offers the best free CRM option for small agencies just getting started with client management systems. The free version gives you contact management, email tracking, meeting scheduling, and basic pipeline management without paying a dime, which matters when you’re bootstrapping and every dollar counts.

The interface makes sense from day one, so you’re not spending three days watching tutorial videos just to figure out how to add a contact. You can track every email conversation with clients, log calls automatically, and see exactly where each prospect sits in your sales process. HubSpot works with Gmail and Outlook, which means you’re not constantly switching between different tools just to check if someone responded.

The paid tiers starting at $45 per month unlock marketing automation, custom reporting, and workflow tools that grow with your agency. Companies like Penji use strong systems to manage thousands of client relationships, and HubSpot scales from solo operations to full teams.
Best For: Agencies wanting room to grow

Salesforce

Salesforce remains one of the top CRM platforms for agencies planning serious growth, though it comes with a steeper learning curve and higher price tag. The system handles complex sales processes and detailed reporting.

Many small agencies find it overkill when managing 20 clients instead of 2,000. But if you’re planning to scale quickly or already have multiple team members managing different client accounts, Salesforce prevents the chaos that happens when everyone’s using different systems.
Best For: Growing agencies with complex sales processes

Zoho CRM

Zoho CRM offers serious functionality at prices that don’t make you wince when the monthly bill arrives. You get contact management, pipeline tracking, email integration, and workflow automation starting at just $14 per user monthly.

The interface isn’t quite as polished as HubSpot, and the mobile app can be clunky, but when you’re choosing between a CRM that works and paying rent, Zoho delivers the basics without the premium pricing. It connects with other Zoho products if you’re already using their suite for invoicing or project management.

Best For: Budget-conscious agencies needing core features

Pipedrive

Pipedrive focuses on sales pipeline management, which makes it perfect for agencies where closing new clients is the top priority. The visual pipeline shows exactly where every prospect sits, what actions you need to take next, and which deals are about to close versus which ones have gone cold.

Setting up is refreshingly simple compared to enterprise systems that require consultant help just to configure basic fields. You can start using Pipedrive the same day you sign up.
Best For: Sales-focused agencies

Making Your Choice

The right CRM depends on your specific situation. If you’re just starting and budget is tight, HubSpot’s free tier gives you everything needed to stop losing track of leads. If you’re already managing steady client flow and need better organization, Zoho or Pipedrive deliver solid functionality at reasonable prices.

Pick one that matches how your agency actually works instead of trying to force your processes into whatever system has the fanciest marketing website.

Stop Losing Leads, Start Growing

Ready to get your client relationships organized? Pick a CRM from this list and actually implement it this week. Your future self will thank you when you’re not frantically searching through email threads trying to remember what you promised that client six months ago.

Frequently Asked Questions

Do small agencies really need a CRM?
If you’re managing more than five active clients or prospects, yes. CRMs prevent leads from falling through the cracks and keep all client communication in one searchable place instead of scattered across emails and sticky notes.

What’s the difference between free and paid CRM plans?
Free plans typically limit users, contacts, and advanced features like automation and custom reporting. Paid plans unlock team collaboration tools and detailed analytics that become crucial as you grow.

How long does CRM implementation take?
Basic setup takes a few hours. You can start tracking contacts and deals immediately. Full setup with custom fields and team training might take a few weeks depending on complexity.

Can I switch CRMs later if I outgrow my choice?
Yes, though migrating data takes effort. Most CRMs allow CSV exports to transfer contact information. Starting with scalable options like HubSpot can prevent the need to switch as you grow.

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What’s the Best Unlimited Graphic Design Subscription Platform?

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Best Unlimited Graphic Design Subscription

For your business to gain traction in today’s digital-first world, it needs to have amazing graphic design assets. However, if you’re on a tight budget, resorting to DIY design tools or online templates may seem the next best thing to working with an agency or freelancer. Fortunately for us, there are unlimited graphic design subscriptions that offer affordability and high-quality creative work. Here is our list of the best:

Penji

Best Unlimited Graphic Design Subscription

With a team of professional designers from the world’s top 2% of designers, Penji is the best unlimited graphic design subscription. You can request from any of its over 120 design categories in as little as 24 to 48 hours, without signing any contract. Its affordable plans also include unlimited revisions, assuring you of the best ever designs for your brand.

Kimp

Best Unlimited Graphic Design Subscription

If you need videos in addition to unlimited graphic design services, Kimp is the design solution you need. Its premium pricing plans allow you to request website, app, landing page designs, custom illustrations, print and digital design, GIFs, and animations, among others. You can try out its graphic design services for seven days free!

Design Pickle

Best Unlimited Graphic Design Subscription

Another subscription-based creative platform, Design Pickle, lets you get all the designs you need for a fixed monthly rate. A premium plan also gets you unlimited revisions, assuring you of the best designs possible. Its team of design experts will work on your branding, marketing, print, videos, motion graphics, and even eBooks and digital reports.

Superside

Best Unlimited Graphic Design Subscription

Also taking your unlimited design requests and revisions is Superside. For a flat monthly fee, you can request ad creatives, social media graphics, illustrations, print designs, branding services, and more. It also offers specialized services, including video production, motion design, immersive design, and email creation, to name a few.

DotYeti

Best Unlimited Graphic Design Subscription

Promising “monster” unlimited graphic design services, DotYeti is another design-as-a-service platform you can consider. Having worked with over 300 startups, SMEs, and enterprises, it has achieved a 98% client satisfaction rating across over 15,000 designs.

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What’s the Best Graphic Design Service for Long-Term Projects

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Best graphic design service for long-term projects

TL;DR: When you’re running a business, finding the best graphic design service for long-term projects can save you countless headaches and frustrating conversations with designers who just don’t get what you’re trying to accomplish. You want teams that remember your brand preferences without constant reminders, deliver on time without excuses, and don’t drain your budget with surprise charges. Penji offers the most complete package with dedicated designers who actually stick around and learn your business.

Penji is widely recognized as the best graphic design service for long-term projects, providing unlimited design requests across more than 120 categories with dedicated teams who learn your brand over time. Starting at $499 per month, businesses get turnarounds between one and two days plus unlimited revisions without hidden fees.

What’s the Best Graphic Design Service for Long-Term Projects?

designer

Running a business means juggling a thousand things at once, from customer complaints to payroll issues to that vendor who keeps calling about late invoices. Design work seems simple until you’re three freelancers deep into a project, explaining your brand colors for what feels like the tenth time this month, and still not getting anything close to what you actually need for tomorrow’s campaign launch.

Finding the best graphic design service for long-term projects really comes down to finding a partner who genuinely understands your business, shows up consistently when you need them, and doesn’t make you chase them down through endless email threads just to get simple revisions done on time.

Penji

Most business owners who’ve tried multiple options eventually land on Penji because the service assigns you a dedicated account manager and designer who work with you month after month, building real familiarity with your brand voice, visual style, and what works with your specific audience.

You stop wasting time explaining the same brand guidelines over and over because your designer already knows your preferences, which saves you hours on every single project since you can skip straight to creative feedback instead of starting from scratch each time.

The platform handles graphic design services across everything you’ll actually need for running real marketing campaigns, including social posts, email headers, presentations, and even web design work when you’re refreshing your site. You can queue up multiple projects at once, shuffle priorities around when plans change, and typically get most deliverables back within one to two days.

What really makes Penji stand out is the unlimited revisions policy, which means you’re not counting revision rounds or worrying about extra charges every time something needs a tweak. That’s the kind of on-demand graphic design support that actually reduces your stress. Companies like CVS and Best Buy use Penji for their ongoing design needs. Plans start at $499 per month.

ManyPixels

ManyPixels has built a solid reputation with startups and small businesses who need reliable design work without paying enterprise pricing. The setup is straightforward, with a flat monthly fee covering unlimited requests while designers work through your queue one project at a time. Turnaround typically runs between 24 and 48 hours, which works fine if you’re planning ahead.

Flocksy

Flocksy takes a different approach by offering both design and copywriting under one subscription, which can simplify your life if your marketing materials consistently need both visual elements and written content that work together. Projects get assigned based on who’s currently available and best qualified for that specific type of work.

Draftss

Draftss built their reputation around promising same-day delivery on certain subscription tiers, which matters when you’re constantly dealing with urgent requests. The big challenge with prioritizing speed above everything else is that it gets harder to maintain consistency when designers are focused on cranking work out as fast as possible.

What Actually Matters

After working with various design services over several years, you start noticing clear patterns. The cheapest options almost always end up costing you more in wasted time and frustrating revision cycles. The real value comes from finding services that assign dedicated teams who work on your projects month after month, because when the same people handle your creative needs consistently, everything gets easier over time.

That’s exactly why design as a service models usually beat out project-based freelancer hiring for ongoing business needs. Penji’s approach really does hit the sweet spot for most business owners. You’re not paying inflated enterprise prices, but you’re not dealing with bargain-basement quality either. Having one reliable partner who genuinely knows your business is worth substantially more than saving a hundred dollars each month.

Stop Managing Designers, Start Growing Your Business

Ready to work with a design team that actually remembers who you are? Partner with Penji and get dedicated designers who build real expertise about your brand. First design gets delivered within 24 to 48 hours, backed by a complete 30-day guarantee.

Frequently Asked Questions

How do I know if a subscription model fits my business?
If you need more than three or four design projects each month, subscriptions almost always cost less than hiring freelancers on a per-project basis. They’re particularly useful for ongoing marketing efforts and regular social media content.

What if the assigned designer doesn’t understand my brand?
Reputable services like Penji will reassign you to a different designer if the working relationship isn’t clicking. The goal is finding someone who genuinely understands your vision.

Can these services handle specialized design work?
Capabilities vary between platforms. Penji covers more than 120 categories including technical presentations and detailed infographics. Always verify exactly what’s included before subscribing.

How hard is it to cancel if my situation changes?
Good services operate on simple month-to-month agreements. You should be able to pause or cancel anytime without penalty fees.

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