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10 Personalized Video Marketing Campaigns that Drive Engagement

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person using a video editing software

Video content is growing its popularity and seems to show no signs of ever going down. Marketers have reported a 92% positive ROI, thanks to videos, the exact reason you should be doing it, too. And to get the most out of this strategy, you must check out personalized video marketing. Here are a few excellent examples to inspire you:

1. Coca-Cola’s “Share a Coke” Campaign

coca-cola bottles screenshot

Launched in 2013 and 2014, Coca-Cola’s “Share a Coke” campaign is a highly successful personalized marketing campaign that started in Australia in 2011. It has since been launched in over 100 countries worldwide. Popular names were printed on Coca-Cola bottles, and invited customers to share pictures of themselves with the products on social media using the hashtag #ShareACoke. 

Coca-Cola also created personalized videos with people’s names, encouraging them to share them with friends and family. The campaign was hugely successful, with a reported 2.5% 

increase in sales volume in the US in the year following the campaign’s launch.

Image Source: The Coca-Cola Co.

2. Cadbury Glow

cadbury screenshot

Launched in India to promote their premium chocolate brand “Cadbury Glow,” Cadbury released a campaign of the same name centered around the idea of “glowing from within.” It featured personalized video messages for customers with their names and unique flavors. It was promoted heavily on social media, with customers encouraged to share their customized videos with friends and family. 

The campaign was successful in engaging customers and generating buzz around the brand. Cadbury reported a 70% increase in sales during the campaign period. The personalized videos had a more intimate and personal feel, and the idea of “glowing from within” resonated with customers.

Image Source: Cadbury Singapore

3. McDonald’s “My Burger” Campaign

mcdonalds my burger screenshot

A personalized marketing campaign launched in the UK, the McDonald’s “My Burger” campaign, allowed customers to create their burgers. Customers could use a digital platform to select their preferred burger ingredients, such as the type of bun, meat, cheese, and toppings. 

Once the customer had designed their burger, they received a personalized video showcasing 

their creation, which they could share on social media. The campaign successfully engaged customers and promoted the company’s menu options, with McDonald’s reporting a 9% increase in sales during the campaign period.

Image Source: McDonald’s UK

4. BMW’s “Ultimate Driver” Campaign

bmw driver screenshot

Another excellent personalized video marketing example to learn from is BMW’s “Ultimate Driver” campaign. They asked customers to create customized videos showcasing their driving skills. The campaign was launched in the US, encouraging customers to film themselves driving their BMW and upload the footage to a dedicated website. 

BMW then created personalized videos for each participant, showcasing their driving skills and highlighting the features of their BMW model. The campaign was successful in engaging customers and promoting the company’s brand values, with BMW reporting a 7.4% increase in sales during the campaign period. 

Image Source: BMW USA

5. Nike’s “Choose Your Winter” Campaign

choose your winter nike screenshot

Launched in 2014 and aimed to promote Nike’s winter sports gear, Nike’s “Choose Your Winter” campaign centered on customization and personalization. It involved customers being able to create their own unique winter sports experience. It included a digital platform where customers could create their “Choose Your Winter” video by selecting their preferred winter sports gear, location, and activities. 

The videos were then personalized with the customer’s name and shared on social media using the hashtag #ChooseYourWinter. The campaign was successful in engaging customers and promoting the brand’s winter sports gear, with Nike reporting a 10% increase in sales during the campaign period.

Image Source: Ross Coscia

6. Facebook Faceversary Personalized Video

facebook faceversary screenshot

Launched to celebrate its users’ anniversary of joining the social media platform, the Facebook Faceversary Personalized Video campaign was one for the books. It featured a slideshow of the user’s most popular photos and posts, set to music and personalized with their name and profile picture. 

The campaign was launched in 2017 to celebrate Facebook’s 13th anniversary and was well-received by users. The personalized videos were shared on users’ Facebook timelines, encouraging them to share the video. The campaign successfully engages users, promotes the Facebook brand, and reinforces users’ emotional connection to the platform by showcasing their memories and experiences.

Image Source: Cassie Edwards

7.Barclay’s Personalised Lending Video

barclay screenshot

London-based Barclay released their Personalised Lending Video to promote their loan offerings. It involved creating personalized videos for customers interested in personal loans, which were emailed to them. The videos featured a representative addressing the customer by name and discussing the benefits of a personal loan tailored to their needs. 

The campaign increased customer engagement and loan applications, with customers reporting a positive experience and appreciation for the personalized approach. The personalized videos helped make the loan application process more human and approachable, which helped to increase customer trust and loyalty to the Barclays brand.

Image Source: RAPP

8. L’Oreal’s “Makeup Genius” App Video

loreal makeup genius screenshot

An augmented reality mobile application, L’Oreal’s “Makeup Genius” allows users to virtually try on different makeup looks in real time. It was promoted through a video campaign showcasing its features and benefits, including its ability to create personalized makeup looks and its convenience in allowing users to try makeup virtually. 

The personalized video marketing campaign targeted a wide range of users. It successfully generated buzz and interest in the app, increasing downloads and usage and brand awareness and loyalty for L’Oreal. The campaign demonstrated the power of video in promoting a new product and showcasing its technological innovation.

Image Source: McCann Paris

9. Doritos AR Quest

doritos ar screenshot

A digital campaign by Doritos, the Doritos Ar Quest video uses augmented reality to engage its audience and promote the brand. It involved a mobile app that allowed users to participate in an interactive treasure hunt to find virtual Doritos in the real world. The campaign successfully generated buzz, increased app downloads and usage, and raised brand awareness and loyalty for Doritos.

The campaign demonstrated the power of AR and video uniquely and innovatively. It created an immersive and interactive experience that combined the real and virtual worlds. It captured the audience’s interest, providing a memorable experience that resonated with them.

Image Source: Doritos Nederland

10. Heinz’s “Irresistible Posts” Campaign

heinz irresistible screenshot

The “Irresistible Posts” campaign released by Heinz involved using social listening to identify people who posted about cravings for certain foods, then surprising them with personalized videos featuring recipes made with Heinz products to satisfy their desires. 

The videos were tailored to each individual’s taste preferences and featured their name and social media handle, making the campaign highly personalized and engaging. The campaign was successful in generating buzz and positive sentiment for Heinz. It showcased the power of personalized video in connecting with audiences and driving brand awareness.

Image Source: Campaigns of the world

Conclusion

Personalized video marketing campaigns showcase the power of personalization in driving engagement and building brand loyalty. When you tailor content to viewers’ individual interests and preferences, you can capture attention, generate buzz, and foster deeper connections with your audience.

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5 Highest Rated Design Services Used by Big Brands & Agencies

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As a business, partnering with a design company that can help you reach your design, branding, and even revenue goals is essential. However, comparing companies can quickly turn into a full-time job. That’s why we’ve narrowed down the top design companies according to Trustpilot and Google, both well-established sites where real customers leave reviews.

Let’s look at the highest-rated graphic design companies and what they offer so you can choose what makes sense for your brand and budget.

1. Penji

Trustpilot rating: 4.8

One of the most trusted design services for startups and agencies is Penji. Penji’s business model is unique because they offer an unlimited graphic design subscription. You simply pay a flat monthly fee and get as many designs as you need for yourself or your clients. Their scope of service spans over 100 design categories, which means they can handle your website, branding materials, ad designs, packaging designs, and more. Agencies rely on Penji to help them manage various client projects and radically increase their design output if needed.

Penji has three plans to choose from, all of which are unlimited but the details vary. In higher plans, you can access motion graphics and even work with an Art Director and Figma Web Designer. The platform is user-friendly, making it easy to submit design briefs, collaborate with your team, and contact your assigned designer directly.

Unlike some of the companies on this list, Penji has a dedicated design team. So if you don’t want to take a chance on freelancers, you can get to know Penji’s designers and who works best with you. Read our review of Penji here and get 25% off when you subscribe. You can pause or cancel anytime.

What can you get from an unlimited graphic design service?

  • Logos
  • Business cards
  • Web and app designs
  • Presentation designs
  • Marketing materials
  • Marketing designs
  • Digital ads
  • Billboards
  • Magazines
  • Packaging
  • Merchandise
  • Illustrations
  • And more

Pricing:

  • Starter – $499/mo
  • Marketer – $995/mo
  • Agency – $1497/mo

2. Clay

Google rating: 4.8

Clay is a widely known and respected design agency that has worked with such names as Slack, Stripe, and Meta. They’re a full-service agency who specialize in branding, website design, and content creation. This is a diverse company that honed its creativity with past projects like a food app, a payroll management platform, an interior design website, and more.

Clay has a knack for covering all the details and ensuring they go all out for each project. Pricing is handled on a case by case basis as the company operates like a traditional full-service design agency. They’re a great option for brands with larger budgets who have specific projects they want to accomplish – eg. rebrands, app builds. They also offer art direction and classic graphic design services like illustration and animation.

3. Toptal

Trustpilot rating: 4.7

If you want to hire a freelancer, but you’ve been disappointed in the past, you might be hesitant to try again. Fortunately, Toptal has taken a different approach from platforms like Fiverr and Upwork. They offer a more upscale experience of freelance matching with highly experienced professionals (sometimes with impressive backgrounds like being a former Google employee). Many companies lean on Toptal for reliable freelancers including Zendesk and Doordash.

With Toptal, you can hire a freelancer part-time or full-time. You’ll simply answer a few questions about your business on their website. If you don’t like the work of the first designer you’re matched with in the early phase, Toptal will start the matching process over again so they can find you a better match.

Another benefit of Toptal is that they have professionals in various design niches. They offer UX and UI designers product designers, game designers, creative directors, and more.

4. Webdew

Trustpilot rating: 4.8

Webdew is a lesser-known company, but their review rating speaks for itself. Their skilled developers have a UI/UX focus and will take you through the entire design process from wireframe design to backend development. They also handle things like website migration and WordPress development.

Webdew is anything but a one-trick pony. They offer web design, video production, marketing, and Hubspot-related services. But if you’re looking for other graphic design services like logo design or illustration, you’ll have to look elsewhere.

5. DesignCrowd

Trustpilot rating: 4.7

DesignCrowd is an innovative platform that connects businesses with freelance designers from around the world. By leveraging the power of crowdsourcing, DesignCrowd allows clients to post design projects and receive a wide variety of submissions from designers. This approach not only provides clients with creative options but also allows designers to compete on a global stage, showcasing their skills and gaining new opportunities. The platform covers many design mediums like logos, websites, and t-shirts making it a versatile solution for enterprises of any size.

DesignCrowd’s process is straightforward and user-friendly. Clients start by outlining their design requirements and budget. This is then made visible to the platform’s extensive network of designers. Interested designers submit their concepts, and the client can provide feedback, request revisions, and ultimately choose their favorite design. The competitive environment encourages high-quality submissions so you get great results. Additionally, they offer a satisfaction guarantee, so there’s no risk.

The value of signing up for an unlimited design service

1. Saves You Time

Hiring freelancers can take days or even weeks. You have to find the right person, check their availability, and direct them at each step of the design project. You can save time by subscribing to an unlimited graphic design service. These services have already done the vetting, which helps you cut the time needed to hire a freelancer & get usable work from them. These services have teams of designers with different skillsets so you can simply swap designers if you don’t like the direction you project is going in.

2. Saves You Money

Some graphic design services offer packages or bundles to help you save money that would be going to branding, social media managers, or ad creators. The design subscription model lets you pick to plan that offers only what you need and request multiple designs for a flat monthly fee. Unlimited revisions are built into the plan. So you’ll never pay extra fees or wait weeks for a simple project to be completed.

3. You Partner with Reliable Pro Designers

Since graphic design services manage the hiring process, they ensure the designers working for them are reliable and highly trained. Some freelancers are new to the industry, lack follow-through, or simply don’t know how to navigate professional conversations. Graphic design services guarantee that you’ll communicate directly with mature designers who respond to your requests and understand your vision.

4. You Double Your Design Output

For some companies like agencies, design output is critical. You need many different types of design projects completed by specific deadlines. You also need to manage multiple brands, which unlimited design teams are accustomed to helping agencies do.

With free trials and money-back guarantees, there’s no risk in trying out a new design service – You may just be surprised by how much work it takes off your team’s plate.

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TikTok Is Toast: Get the Secret Weapon Brands are Using to Power Through

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Just when you thought the drama surrounding TikTok couldn’t get any juicier, the US government drops a bombshell. Just days ago, President Biden signed a bill that could ban TikTok across the entire country. 

TikTok has been asked to find a “new, non-Chinese owner” within the next 9 months according to CNN. The company is within its rights to comply (which will be tough) or file a lawsuit. Unsurprisingly, TikTok’s parent company ByteDance is already leaning toward the latter, announcing it’s ready for a legal battle.

With over 170 million Americans entrenched in the app, the prospect of its sudden disappearance sparks more questions than answers. What does a “ban” actually entail? For one, it doesn’t mean you’ll face legal action as an individual who still uses TikTok. And it doesn’t mean the app will magically vanish if you already have it downloaded.

Instead, the ban threatens to remove TikTok from Apple and Google’s app stores, which means no more updates, security patches, or bug fixes. This could pose a security risk to TikTok’s loyal user base.

But fear not, social media enthusiasts, because while the chaos unfolds, brands and influencers can use this time to get clear on their strategy. While the rest of the digital world is losing its mind, you can set your brand up to thrive like never before.

Enter Penji: Your Secret Weapon for Social Media Domination

It’s hard to stay relevant and have an effective social media strategy when things are so volatile in the digital world. But that’s only really true if you’re working alone.  

Particularly for marketing, design, branding, and social media agencies, getting help from professionals is crucial. You likely need copywriters, marketers, designers, and coders as the bare minimum.

So who’s Penji.. and who cares? 

You could say Penji is an ‘all-in-one chaos solution’ for brands with lots to do and little time to do it. They’re a design team that creates the visual assets that power numerous brands year-round. Penji can create custom:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

If you can name it, Penji can probably design it. Brands are getting crazy results. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

How does it work?

Penji is an unlimited graphic design service, which means they don’t put limits on how many designs you can get each month. You pay a flat monthly fee and request any designs, anytime. There’s no contract, so you can cancel or pause anytime too. 

Step 1: Create a Project: Go to Penji’s dashboard and select “Create a Project.” Choose a category (eg. logo) and provide all the details your designer needs to knock it out of the park.

Step 2: Get Matched Right Away: Once you’ve submitted your design brief, you’ll be matched with a pro designer via our AI matching system. From here, just sit back and relax.

Step 3: Review & Give Feedback: Within 24 to 48 hours, you’ll receive the first draft of your design. Provide point-and-click feedback directly on a project, and the designer will make revisions until you’re completely satisfied. There’s no limit to revisions, and you can swap designers if you don’t like the direction.

Step 4: Mark as Complete and Download: Once you’re happy with a project, simply mark it as complete. You can then download the files directly from the Penji platform, no need for external links or emails. Your files are securely stored in the cloud, ensuring easy access whenever you need them.

Not only can you communicate directly with your designers, but also creative assistants, project managers, or art directors depending on which plan you choose.

Never Hire an Unreliable Designer Again

For brands dealing with vetting and hiring headaches, Penji offers a hassle-free alternative. By eliminating the need for constant hiring/firing and payroll management, brands can bypass the headaches associated with maintaining a freelance (or in-house) team. Instead, you can tap into Penji’s pool of vetted creative talent, handpicked to meet the demands of even the pickiest clients.

Retain More Customers with a Bulletproof Brand Identity


Customer retention is another area where Penji helps businesses shine. By providing on-brand, consistent quality across every project, you’ll build trust and loyalty with your clients. With a dedicated team of creatives, project coordinators, and quality control experts, Penji ensures you put your best foot forward at every touchpoint. That means your customers won’t hesitate to pick you over a competitor – the design does the convincing.

The bottom line? With costs roughly 70% lower than hiring in-house designers, Penji offers a cost-effective solution without skimping on quality or speed. You’ll boost your production rates drastically for a fraction of what you’re used to spending. 

So don’t let the TikTok ban scare you away from focusing on social media growth. Partner with a design team that just gets you – and your social media strategy will start running like clockwork.

Ready to Win at Social Media?

If your interest is peaked and you’re ready to power your social media channels with more ease than ever, watch a quick demo to see how you can get all the designs you need in one place.

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Fiverr vs Penji vs Canva: Who’s Your Winner?

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Solid graphic design is no longer a luxury – It’s a must-have. You don’t want to skimp out on design, especially when your competitors aren’t. Fortunately, accessing professional graphic design has never been easier. Businesses have multiple options: hiring freelance graphic designers, creating their own designs, or subscribing to graphic design services. In this post, we’ll look at the 3 leading platform for each of these avenues so you can decide who’s the best option for you: Fiverr, Penji, or Canva?

Companies Overview

Let’s start with a brief introduction to each company.

Fiverr

fiverr logo

Fiverr is a freelance gig platform for hiring remote workers, like web developers, podcast editors, video editors, and many more. Graphic designers are also available to hire on Fiverr with a wide scope of services. On Fiverr, you can browse various design styles to find the right designer for your project.

Penji

penji logo

Penji is a subscription-based graphic design service. You can subscribe and request as many designs projects as you want on a rolling basis. With Penji, you get access to 120+ design types, including web and app designs, presentation designs, motion designs, and illustrations. Plus access to art directors or project managers depending on what tier you choose.

Canva

canva logo

Canva is a do-it-yourself graphic design application that will help you design anything related to your business. You don’t need graphic design experience to use Canva. They offer templates to help you get started with designs like YouTube thumbnails or ads. Plus, you can edit those templates based on your unique branding.

Features

Fiverr

fiverr graphic design page

Fiverr provides businesses with two ways to find freelancers. First, you can find them using the search bar. Type “graphic designer” and find available designers to collaborate with. You can narrow your search by finding designers based on your design needs. For instance, you can browse “logo designers” instead of graphic designers.

As you select graphic designers, you can see that designers offer various plans depending on your design project. Plus, they indicate the following:

  • Number of designs they can create
  • Number of revisions
  • Turnaround time

Plus, you can also find reviews from previous clients to know their working experience with one of your top choices.

The other way to find freelancers is the Fiverr Enterprise platform. Fiverr specialists will help you find the best graphic designers, creatives, and other employees for your team. Plus, the platform includes onboarding, management, payment, and compliance.

Penji

penji webpage

Penji has many features to get you started, from submitting your first request to chatting directly with your designers. You simple click “Create” in the top right corner of the dashboard, submit your design brief, and get matched with the appropriate designer right away.

Here’s what to expect when subscribed to Penji:

  • Request 120+ designs
  • Get matched with the best designer for your project
  • Swap designers if needed
  • Manage multiple brands
  • Point and click revisions
  • Team collaboration
  • Designer chat window
  • Real-time updates

Canva

canva homepage

Meanwhile, Canva is a software loaded with many intuitive features to help you design your own projects. Features depend on the plan you choose. However, here are the basics:

  • Drag-and-drop editor
  • Access to 1 million templates, 3 million photos and videos, and thousands of design types
  • AI-generated designs
  • Printing and delivery

However, if you need more than that, you can access the following on the paid plans:

  • Resize and translate designs
  • Brand kits
  • Remove backgrounds
  • 1TB of cloud storage
  • 24/7 customer support

Turnaround Time

Turnaround time for Fiverr freelancers depends heavily on the graphic designer. They will indicate how long the delivery date would be. Some designers are quick (1-2 days) while others will take weeks for more involved projects.

Penji guarantees a 1 to 2-day turnaround time on most designs. If you’re subscribed to the Agency plan, they can even ensure same-day turnaround. However, complex projects like web or app designs will take longer.

Of course if you are using Canva, turnaround time is simply however long the project takes you! Again, this can vary depending on your design skills and whether or not you find the design elements you’re looking for.

Pricing

fiverr profile
example of a Fiverr profile with pricing page

Fiverr pricing depends on what designs you need. But as the name suggests, Fiverr refers to the $5 starting point that freelancers can charge clients with when working with them. However, there’s always the risk of poor quality. It’s best to vet each designer carefully and choose something reasonably priced.

Penji’s pricing is simple because you pay a flat monthly rate for all design work. Here are the pricing options depending on what tier of service you choose:

Lastly, Canva has three pricing tiers, depending on your needs and budget.

  • Canva – Free
  • Canva Pro – $15/mo
  • Canva for Teams – $10/mo (minimum 3 users)

Design Work and Production

Design work by Fiverr freelancers varies from experience level to design specialties. Many Fiverr freelancers produce decent work for clients, considering the rates they charge. However, not all design work from Fiverr is 100% the best. Considering Fiverr is the best for short-term work, expect one or few design variations for a project.

For Canva, we can use templates as the point of comparison for design work. Thousands of creators submit their templates to the graphic design software. Many templates look the same because it is the trend or looks modern. Regardless, Canva templates look decent to use as the base design for your brand. However, you need to modify it to your brand to avoid using similar templates from competitors or other brands.

Finally, Penji produces highly custom designs for clients. Because the price point is a bit higher, their design team can take the time to ensure you get the exact version of what you’re looking for. Penji isn’t a freelance platform, so you may get the chance to work with the same designers again and again (especially if you prefer their work).

Competitor Analysis

graphic designer

One fair comparison to make is between Fiverr and Penji since both deal with actual designers and their work. Here are a couple of comparison points for these two services to help you narrow your options further.

  • Design variations – Fiverr freelancers can create a few variations. Meanwhile, Penji designers can produce multiple variations since you can switch between designers.
  • Work volume – Fiverr designers can produce a limited number of designs, depending on plan inclusions. Ideally, they’re a good option for one-off projects. However, Penji can produce more than 10+ designs, especially if you have a monthly volume of designs.
  • Comfort – Penji allows you to sit back and run your company since it’s an extension of your team. Meanwhile, you need to browse and interview freelancers on Fiverr. Plus, you have to worry about payment and management.

But if we were to put Canva back into the equation, Canva has the upper hand in pricing. Plus, if you’re creative enough, you can produce great brand designs without the help of designers.

Final Thoughts

Graphic design work can be done and delivered in three main ways: doing it yourself, hiring a freelancer, or subscribing to a graphic design service. In this three-way showdown, each has its strengths and weaknesses. The three services have different models, which could benefit users or subscribers in getting their designs. It’s up to you which is the best design service for your situation. Good luck!

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