fbpx
Connect with us

Business

10 Personalized Video Marketing Campaigns that Drive Engagement

Published

on

person using a video editing software

Video content is growing its popularity and seems to show no signs of ever going down. Marketers have reported a 92% positive ROI, thanks to videos, the exact reason you should be doing it, too. And to get the most out of this strategy, you must check out personalized video marketing. Here are a few excellent examples to inspire you:

1. Coca-Cola’s “Share a Coke” Campaign

coca-cola bottles screenshot

Launched in 2013 and 2014, Coca-Cola’s “Share a Coke” campaign is a highly successful personalized marketing campaign that started in Australia in 2011. It has since been launched in over 100 countries worldwide. Popular names were printed on Coca-Cola bottles, and invited customers to share pictures of themselves with the products on social media using the hashtag #ShareACoke. 

Coca-Cola also created personalized videos with people’s names, encouraging them to share them with friends and family. The campaign was hugely successful, with a reported 2.5% 

increase in sales volume in the US in the year following the campaign’s launch.

Image Source: The Coca-Cola Co.

2. Cadbury Glow

cadbury screenshot

Launched in India to promote their premium chocolate brand “Cadbury Glow,” Cadbury released a campaign of the same name centered around the idea of “glowing from within.” It featured personalized video messages for customers with their names and unique flavors. It was promoted heavily on social media, with customers encouraged to share their customized videos with friends and family. 

The campaign was successful in engaging customers and generating buzz around the brand. Cadbury reported a 70% increase in sales during the campaign period. The personalized videos had a more intimate and personal feel, and the idea of “glowing from within” resonated with customers.

Image Source: Cadbury Singapore

3. McDonald’s “My Burger” Campaign

mcdonalds my burger screenshot

A personalized marketing campaign launched in the UK, the McDonald’s “My Burger” campaign, allowed customers to create their burgers. Customers could use a digital platform to select their preferred burger ingredients, such as the type of bun, meat, cheese, and toppings. 

Once the customer had designed their burger, they received a personalized video showcasing 

their creation, which they could share on social media. The campaign successfully engaged customers and promoted the company’s menu options, with McDonald’s reporting a 9% increase in sales during the campaign period.

Image Source: McDonald’s UK

4. BMW’s “Ultimate Driver” Campaign

bmw driver screenshot

Another excellent personalized video marketing example to learn from is BMW’s “Ultimate Driver” campaign. They asked customers to create customized videos showcasing their driving skills. The campaign was launched in the US, encouraging customers to film themselves driving their BMW and upload the footage to a dedicated website. 

BMW then created personalized videos for each participant, showcasing their driving skills and highlighting the features of their BMW model. The campaign was successful in engaging customers and promoting the company’s brand values, with BMW reporting a 7.4% increase in sales during the campaign period. 

Image Source: BMW USA

5. Nike’s “Choose Your Winter” Campaign

choose your winter nike screenshot

Launched in 2014 and aimed to promote Nike’s winter sports gear, Nike’s “Choose Your Winter” campaign centered on customization and personalization. It involved customers being able to create their own unique winter sports experience. It included a digital platform where customers could create their “Choose Your Winter” video by selecting their preferred winter sports gear, location, and activities. 

The videos were then personalized with the customer’s name and shared on social media using the hashtag #ChooseYourWinter. The campaign was successful in engaging customers and promoting the brand’s winter sports gear, with Nike reporting a 10% increase in sales during the campaign period.

Image Source: Ross Coscia

6. Facebook Faceversary Personalized Video

facebook faceversary screenshot

Launched to celebrate its users’ anniversary of joining the social media platform, the Facebook Faceversary Personalized Video campaign was one for the books. It featured a slideshow of the user’s most popular photos and posts, set to music and personalized with their name and profile picture. 

The campaign was launched in 2017 to celebrate Facebook’s 13th anniversary and was well-received by users. The personalized videos were shared on users’ Facebook timelines, encouraging them to share the video. The campaign successfully engages users, promotes the Facebook brand, and reinforces users’ emotional connection to the platform by showcasing their memories and experiences.

Image Source: Cassie Edwards

7.Barclay’s Personalised Lending Video

barclay screenshot

London-based Barclay released their Personalised Lending Video to promote their loan offerings. It involved creating personalized videos for customers interested in personal loans, which were emailed to them. The videos featured a representative addressing the customer by name and discussing the benefits of a personal loan tailored to their needs. 

The campaign increased customer engagement and loan applications, with customers reporting a positive experience and appreciation for the personalized approach. The personalized videos helped make the loan application process more human and approachable, which helped to increase customer trust and loyalty to the Barclays brand.

Image Source: RAPP

8. L’Oreal’s “Makeup Genius” App Video

loreal makeup genius screenshot

An augmented reality mobile application, L’Oreal’s “Makeup Genius” allows users to virtually try on different makeup looks in real time. It was promoted through a video campaign showcasing its features and benefits, including its ability to create personalized makeup looks and its convenience in allowing users to try makeup virtually. 

The personalized video marketing campaign targeted a wide range of users. It successfully generated buzz and interest in the app, increasing downloads and usage and brand awareness and loyalty for L’Oreal. The campaign demonstrated the power of video in promoting a new product and showcasing its technological innovation.

Image Source: McCann Paris

9. Doritos AR Quest

doritos ar screenshot

A digital campaign by Doritos, the Doritos Ar Quest video uses augmented reality to engage its audience and promote the brand. It involved a mobile app that allowed users to participate in an interactive treasure hunt to find virtual Doritos in the real world. The campaign successfully generated buzz, increased app downloads and usage, and raised brand awareness and loyalty for Doritos.

The campaign demonstrated the power of AR and video uniquely and innovatively. It created an immersive and interactive experience that combined the real and virtual worlds. It captured the audience’s interest, providing a memorable experience that resonated with them.

Image Source: Doritos Nederland

10. Heinz’s “Irresistible Posts” Campaign

heinz irresistible screenshot

The “Irresistible Posts” campaign released by Heinz involved using social listening to identify people who posted about cravings for certain foods, then surprising them with personalized videos featuring recipes made with Heinz products to satisfy their desires. 

The videos were tailored to each individual’s taste preferences and featured their name and social media handle, making the campaign highly personalized and engaging. The campaign was successful in generating buzz and positive sentiment for Heinz. It showcased the power of personalized video in connecting with audiences and driving brand awareness.

Image Source: Campaigns of the world

Conclusion

Personalized video marketing campaigns showcase the power of personalization in driving engagement and building brand loyalty. When you tailor content to viewers’ individual interests and preferences, you can capture attention, generate buzz, and foster deeper connections with your audience.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Top 10 Best Places to Buy a Mid Century Modern Office Chair

Published

on

What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.

Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.

That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.

What is mid century modern design?

After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.

As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.

The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.

Why should I buy a mid century modern office chair?

A mid century modern office design
source: Modsy

Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.

When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.

If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.

Where can I get a mid century modern office chair?

1) Wayfair

mid-century office chair

When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.

MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)

2) France & Son

mid-century office chair

Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.

MCM office chair example: Brooks ($695)

3) Houzz

mid-century office chair

Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.

MCM office chair examples: Arvilla ($173), Rathburn ($259)

4) Laura Davidson

mid-century office chair

The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.

MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)

5) Icons of Manhattan

mid-century office chair

Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.

MCM office chair example: Ribbed Medium ($219)

6) Amazon

mid-century office chair

Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.

MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)

7) AllModern

mid-century office chair

AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.

MCM office chair examples: Frederick ($229), Kealey ($349)

8) Overstock

mid-century office chair

Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.

MCM office chair example: Joseph Modern ($163)

9) Walmart

mid-century office chair

Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.

MCM office chair example: Waleaf ($97)

10) Target

mid-century office chair

Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.

MCM office chair example: Lombardi ($136)

Continue Reading

Business

The Best Online Payroll Services [Updated for 2025]

Published

on

A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.

According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.

These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.

Top 5 Online Payroll Services

Gusto

 online payroll services

Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools. 

Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.

The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:

Simple 

Price: 

$40/mo + $6/mo per person

Plan details:

  • Full-service single-state payroll including W-2s and 1099s
  • Employee profiles and self-service
  • Basic hiring and onboarding tools
  • Gusto-brokered health insurance administration
  • Employee financial benefits
  • Payroll and time-off reports
  • Custom admin permissions
  • Integrations for accounting, time tracking, expense management, and more

Plus

Price:

$80/mo + $12/mo per person

Plan details:

(All Simple plan features +)

  • Full-service multi-state payroll including W-2s and 1099s
  • Next-day direct deposit
  • Advanced hiring and onboarding tools
  • PTO management and policies
  • Time tracking and project tracking
  • Workforce costing and custom reports
  • Team management tools
  • Full support

Premium

Price:

Bespoke pricing, reach out for a personalized quote

Plan details:

(All Plus plan features +)

  • HR Resource Center
  • Compliance alerts
  • Access to certified HR experts
  • Full-service payroll migration and account setup
  • Health insurance broker integration
  • R&D tax credit discount
  • Waived fees and exclusive pricing
  • Performance reviews
  • Employee surveys and insights
  • Dedicated support

QuickBooks Online Payroll

online payroll services

Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.

QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:

QuickBooks Simple Start (2025)

  • Price: $38/month for 1 user
  • Best for: Freelancers and small teams with basic payroll needs

Features:

  • Automated bookkeeping
  • 5 free ACH bank transfers/mo for bills

QuickBooks Essentials (2025)

  • Price: $75/month for 3 users
  • Best for: Small businesses needing deeper financial tracking

Features:

  • Includes all Simple Start features, plus:
  • Recurring invoices

QuickBooks Plus (2025)

  • Price: $115/month for 5 users
  • Best for: Growing businesses with HR and compliance needs

Features:

  • Includes all Essentials features, plus:
  • AI-powered profit & loss insights
  • Anomaly detection and resolution
  • Budgeting

QuickBooks Advanced (2025)

  • Price: $275/month for 25 users
  • Best for: Established businesses with HR and compliance needs

Features:

  • Includes all Plus features, plus:
  • Custom user management and permissions
  • Custom report builder
  • Data sync with Excel
  • Revenue recognition
  • Forecasting

OnPay

online payroll services

OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes. 

OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.

Pricing: 

$49/mo + $6/mo per employee

SurePayroll

online payroll services

SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).

SurePayroll also offers a mobile app— available on both Apple and Android devices. 

SurePayroll offers live support through its United States-based support team through chat, email, or phone.

Small Business Payroll

  • Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
  • Best for: Small businesses and startups

Features:

  • We file and deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports and pay stubs are available online 24/7
  • Supports W-2 employees and 1099 contractors

Nanny & Household Payroll

  • Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee

Best for: Homeowners

Features:

  • Signature-ready Schedule H
  • We file & deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports & paystubs available online 24/7
  • Supports W-2 employees & 1099 contractors

Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.

Continue Reading

Business

Merck Seagen Buyout: What to Know About the Deal

Published

on

Team talking about merck seagen buyout

Merck is currently in talks to acquire Seagen, a biotech company. The Wall Street Journal reports that the transaction is valued at $40 billion. And what happens if Merck acquires Seagen, and how would this acquisition benefit cancer research and treatment? Read more about the Merck Seagen buyout here.

Merck Seagen Buyout

Merck and Seagen are still deciding on their share prices. So far, talks have yet to reach an agreement on $200 per share. Both companies want to settle and finalize their deals before Merck announces its quarterly earnings on July 28. At the time of writing, Seagen’s stock was at $176.19.

With an estimated market value of $235 billion, Merck is looking to expand its presence in the cancer treatment space. The Merck Seagen Buyout could play a major role in that strategy. Since Seagen specializes in targeted cancer therapies, the acquisition would give Merck access to a broader range of oncology products.

Shareholder reactions to the new deal are overwhelmingly positive, and the stocks have been up since talks about the deal have been made public.

But this is not the first time that Merck and Seagen have made the news. Back in 2020, they collaborated because of cancer treatments. Seagen has a drug conjugate (ladiratuzumab vedotin) which would be used in conjunction with Merck’s Keytruda.

Merck reveals that Keytruda is its highest-selling product. It’s immunotherapy for cancer.

And this deal could help Merck offset the possibility of reduced sales because it will lose patent protection in 2028.

As promising as this deal is, there could be scrutiny from antitrust officials since there might be a litigation case from the Federal Trade Commission or Justice Department.

The Seagen buyout isn’t the only deal Merck has made recently. They’ve been busy closing another deal, but with Orion too.

Seagen

As a cancer biotech company, Seagen has therapies to ensure that patients benefit from the treatment and reduce any adverse side effects. Their treatments involve the therapy attacking tumors with toxins.

Merck partnering with Seagen isn’t a bad idea considering that Seagen made $1.4 billion in sales in 2021, most of it coming from Adcetris and Padcev (a treatment for urothelial cancers).

Merck-Orion Deal

In the middle of the Merck Seagen Buyout, Merck has recently partnered with Orion for the ODM-208 and other drugs. These drugs are related to the production of steroids. Orion found how it can combat hormone-dependent cancers and further developed this inhibitor.

Their deal includes that they should develop ODM-208 and promote it to the public together. And Orion will receive a $290 million payment from Merck.

Although they’re co-developing and marketing the new inhibitor, Orion will oversee the manufacturing side.

Co-developing the ODM-208 can help Merck with its current research and treatments for prostate cancer. President and CEO of Orion, Timo Lappalainen, says that this partnership will benefit Merck’s goals of treating cancer worldwide.

Other Ventures: Merck’s Role in the Pandemic

You may have heard about COVID-19 pills, which are a form of treatment for those diagnosed with mild to moderate COVID-19. Merck introduced an antiviral COVID-19 pill to the public. The name: Molnupiravir.

The COVID-19 pill is not a replacement for a vaccination. Instead, it stops the replication of the COVID-19 genetic code and keeps the patient out of the hospital. Not yet FDA-approved, Molnupiravir has been authorized for emergency use since December 23, 2021.

And for other stories, read more here at Owner’s Mag!

Continue Reading

Trending