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Why is Foursquare Founder Dennis Crowley Letting Go of Full-Time Post at the Company?

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Foursquare Founder Dennis Crowley

Many startup founders retain a full-time post in their company to have an active role in its growth. However, Foursquare co-founder Dennis Crowley will be stepping down from his full-time role in the company, as he has recently announced.

In a Medium post, the startup’s former Chief Executive Officer announced that he’d be stepping down after 12 years of dedicating his time to the company.

When Foursquare was launched in 2009, it served as a social network based on location. Basically, users would check-in and post info about what they did in that place. The system awarded badges and mayorships to active users. Over the years, the number of check-ins made the platform an app to track places close to your heart. It also became a way to get to know friends’ favorite hangouts.

Later on, the company split the platform into two – Foursquare City Guide and Foursquare Swarm apps. As part of its expansion, the startup also worked on APIs and SDKs, allowing them to offer location data to other companies.

Given its capabilities, the business is lucrative. In fact, their Pilgrim SDK has the capability to create apps that are location-aware apps. For example, a venture can send you a customized app depending on where you are located. In fact, the system is quite sophisticated in that it can track when you go in and go out of a location.

The reason behind the step-down

If the company is doing so well, then why is its founder letting go of his full-time role? That’s exactly why – because it’s doing so well. Crowley says the startup’s tech has matured, as did the venture. In fact, the company earned a revenue of more than $100M in 2020. Added to that, they’re expecting to outdo last year’s numbers by the end of 2021. 

As the co-founder puts it, the company leads the way. Because of its tech, the startup has become synonymous with contextual aware computing. 

According to Crowley, it’s simply time to move on. After all, he says he’s had quite a run with the startup, spending seven years as its CEO and five years as the frontman running its labs and research and development group – all while being its Executive Chairman.

So, what will Crowley be up to? In his Medium post, he says he plans to spend time with his family. After all, he and his wife are expecting their third child, and he’s looking forward to family bonding as the new addition comes around. 

He also plans to “get back to building.” According to the executive, he’ll build things he wants to see around the world. He also hinted that the things he wants to build don’t fit in within the present boundaries of Foursquare.

What happens to foursquare?

Over the years, the most active users had amassed thousands of check-ins. Foursquare became a great app to keep track of places you like. You could also use it to discover your friends’ favorite places.

Despite Crowley’s decision to step down, he’ll continue his role as a co-chair in the venture’s board of directors. 

But even without Crowley manning the C-suite full-time, the startup will stand. After all, its SDK tech allows for vast possibilities and offers unique features to companies looking to step up their marketing tactics.  

For instance, the SDK assists brands in gauging if an ad campaign has a significant impact on its foot traffic. Combined with other consumer data, the tech surely makes for a valuable marketing resource. This tech alone explains how it earned so much revenue in 2020 despite the economic setbacks brought by the pandemic.

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2021 Holiday Gift Guide for Mental Wellness

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We’ve got another Holiday Gift Guide for y’all! We know that 2021 isn’t much less stressful than 2020. And now that the holidays are coming up we need help more than ever. This season, give yourself (or a loved one in need of coping mechanisms) these mental wellness gifts. Here is our 2021 Holiday Gift Guide for mental wellness. 

1. CalmiGo

If you’re an asthmatic with anxiety, this product will seem familiar. CalmiGo is essentially an inhaler for panic attacks. With calming lights and a lavender scent, you can calm yourself in three minutes. That’s one whole song. Who can’t endure one song in order to calm yourself? Say goodbye to panicked breathing into a paper bag like a comedy movie from the 1980s. Say hello to CalmiGo. 

Buy it now for $199

2. Komuso Design

What looks like a styled piece of jewelry is actually a breathing exerciser… I think. After some scrolling through and hunting for how this necklace is supposed to work, the site tells you that “most people don’t breathe properly.” (What is “proper” breathing? Sounds like it involves a corset, no?) Komuso’s Shift helps you breathe by placing what looks like a whistle into your mouth and … breathe. Shifts are available “for her” and “for him” (because, as we all know, breathing is gendered). 

At best, you can use it as a thing to play with if you’re the kind of person who needs to fidget. 

Buy it now for $85

3. Somnox

Is it a pillow? Is it a stuffed animal (or amoeba?) Am I going to be cuddling with it? You bet. The Somnox is a Sleeping Robot that helps regulate your breathing as you sleep. Anyone who battles insomnia (anyone with anxiety) will love this adorable little cuddle bug. Just look at it! I’m immediately relaxed for that perfectly snuggleable buddy. 

Get on the waiting list now

4. Gravity Weighted Chunky Knit Blanket

There’s nothing like a great blanket in the dead of winter. Gravity Weighted Chunky Knit Blanket sounds warm already. I don’t even care to read more. Sold. It comes in the comfortable named colors olive, winter white, and grey (if you can’t find the comfort in “grey,” you’re not going to make it through winter, sorry). 

Buy it now for $229

5. Gradient Signe Floor and Table Lamp

The right lighting can make a big difference in terms of mental wellness. Don’t believe me? Then why do they have a dimmer setting? Hm? Riddle me that, smart guy. The Gradient Signe Floor and Table Lamp is a stylish lamp so minimal that you barely notice it’s there. This light seamlessly blends colors from one to the next. One look at it and I already feel soothed. 

Buy it now for $299

6. Acupuncture Mat

No, it’s not the bed of needles you’ll see in an Arabian marketplace. This Acupuncture Mat gently stimulates across the body so effectively that you can’t help but relax. Anyone with aches and pains will find immediate comfort in this bubble-wrap-looking mat. 

Buy it now for $65

7. Cefaly

Anyone who has ever had a migraine knows just how bad it can be. Some people have a routine for how to deal with them. This cute little device, Cefaly, has electrodes you stick to your head. This is a “consult your doctor” kind of device, but, hey, when you have a migraine, you’ll grab anything to prevent and/or treat it. 

Buy it now for $379

8. Muse 2

People who struggle with anxiety usually benefit from meditation. But anyone who has tried meditation is well aware of how difficult it can be to obtain that encompassing sense of silence. The Muse 2 is here to lend a helping hand that provides real time feedback on brain activity, heart rate, breathing, and body movement. 

Buy it now for $249

Hope you liked what we picked for our holiday gift guide for mental wellness. Check out our other Holiday Gift Guides for 2021!

Happy Holidays and Be Safe!

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2021 Black Friday/Cyber Monday Deals You Can’t Miss

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Black Friday/Cyber Monday are coming up! Do you know what that means? That’s right! Promo codes and discounts galore! We know that 2021 hasn’t been much better than 2020. We need all the help we can get. So, we put together a list of some of our favorite SaaS company’s Black Friday and Cyber Monday deals.

*Bookmark and revisit this page for updated Black Friday and Cyber Monday promotions

BrandSavingsDurationDescriptionPromo Code
Fiverr20% Off Storewide; Up to 20% Off on Orders $500+ (on your first order)One-timeUnlimited Graphic DesignFIVERR20SALE; FIVERDOING20
Appolye25% discountLifetimeAll-in-one time tracking, employee monitoring, scheduling, and payroll management softwareCyber-Monday-25
EmailOctopus50% OffFirst Three MonthsEmail Marketing SoftwareCLICK TO ACTIVATE
HR Partner50% Off for lifeNow until November 30thEmployee records managementBLACKFRIDAY2021
Canva15% off all print productsBefore 11:59 AST on December 20, 2021DIY Graphic Design WebsiteGIFTING15
Wincher75% Off3 MonthsSEO rank trackerBLACKFRIDAY21
SendX40% – 50% Off On All Annual PlansNovember 26-29, 2021Email Marketing SoftwareCLICK TO ACTIVATE
Infinity20% off on all purchased plans and upgradesValid until December 1st, 2021Work Management Platform20%OFF
SalesHandyRegular 15%; Plus 25%; Enterprise 40%LifetimeEmail Automation ToolREGBFCM2021; PLUSBFCM2021; ENTBFCM2021
Cloudways40% OFF for 4 Months on all hosting plansNovember 23rd, 2021 – December 1st, 2021Managed cloud hosting platformBFCM2021

Happy Black Friday/Cyber Monday! Celebrate with some of the most generous discounts you’ll find online this holiday season. We know how hard these past few years have been, so all of these companies want to offer everyone a chance to enjoy a service they normally might not get a chance to experience.

Check out some of our other Holiday Gift Guides!

Happy Holidays and Be Safe this year!

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Holiday Gift Guide: LEGO Sets That You Need

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This holiday season, it’s important to never, ever let the child inside you die. That would be, like, totally lame. Anything we can do to foster that spark is worth the investment. Whether that’s with video games, board games, or epic Nerf battles, you need to encourage your youthful side to play. In my case, it’s LEGO. 

Here are some LEGO sets that will bring you back to childhood

Star Wars: The Mandalorian The Child 

The Child, Baby Yoda, or Grogu. It doesn’t matter as long as you can build him. This LEGO set, featuring 1,073 pieces, allows you to move his adorable little ears, posing you how you see fit. It’s impossible not to smile at a little LEGO Grogu, amirite? 

Buy it here for $79.99

Infinity Gauntlet

This 590-piece model of the iconic weapon from Avengers will have your enemies all over the known universe trembling that they may be reduced to dust. One snap, and the food crisis will suddenly become far more manageable. 

Buy it here for $69.99

Super Mario 64 Question Mark 

Don’t smack your head on this. Nothing will come out. Well, money won’t. Instead, you can fold out microscale levels including Peach’s Castle, Bob-omb Battlefield, Cool, Cool Mountain, and Lethal Lava Trouble. Play for hours with 2,064 pieces or fold it up and leave it on display for your guests to go, “?” 

Buy it here for $169.99 

Seinfeld Set 

What’s the deal with this 1,326-piece set? You can recreate classic Seinfeld moments, but in LEGO. Elaine’s goldfish, Kramer’s thirst-inducing pretzels, or sit around and yada yada yada about nothing. For fans of LEGO and Seinfeld alike, this set is definitely sponge-worthy. 

Buy it here for $79.99

Adidas Originals Superstar Athletic Shoe

Maybe you’re not as amused by a giant LEGO shoe as I am, but this set comes with real laces. 731 pieces make up this buildable version of the iconic sneaker. Since real shoes are best used on feet, it makes much more sense to put a LEGO shoe on display. 

Buy it here for $79.99

R2D2 

*excited beeps and whistles!* Recreate your favorite droid with this 2,314-piece set. This R2D2 is capable of head swiveling, periscope rising, and other gadgets and doodads so you can (kind of) pose him any way you choose. 

Buy it here for $199.99

Ship in a Bottle 

For those of you who have always wanted to build a ship in a bottle but never wanted to dedicate that much time or patience, LEGO is offering you a consolation prize. This 962-piece rainy-weekend project is surely just as satisfying as the incredibly time-consuming nautical hobby counterpart. 

Buy it here for $69.99

DC Batman Batmobile Tumbler 

If you like some hardcore goth-bro energy, then this LEGO batmobile set is for you. Boasting 2,049 pieces, the tumbler from the Nolan series is one of a kind. Featuring Batman and Joker minifigures, you can rule the night one brick at a time. 

Buy it here for $229.99

Titanic

Titanic-enthusiasts rejoice! Here is the most unsinkable model, a model that God himself could not sink. At a price more affordable than a one-way first-class ticket, you will spend as many hours to build this thing as it took to construct the actual Titanic. Featuring detailed interiors, you can build the famous Grand Staircase, smoking lounge, swimming pool, and much more. Just keep an eye out for that LEGO iceberg, roight ahead!

Buy it here for $629.99

NASA Space Shuttle Discovery 

Designed in collaboration with NASA, this Space Shuttle Discovery set coincides with the 40th anniversary of the very first shuttle flight. With 2,354 pieces, you can spend hours constructing this iconic piece of human aerospace history. There’s even a cute little Hubble Telescope you can build alongside. 

Buy it here for $199.99

Fender Stratocaster Guitar 

Recreate this iconic 1970s guitar made famous by Jimi Hendrix, Eric Clapton played, only LEGO. Make your musician friends seemingly jealous with this nonmusical set. 

Buy it here for $99.99

Darth Vader Helmet – $69.99

Recreate the famous dark lord’s helmet and feel the power of the dark side. With 834 pieces, you can immerse yourself into the world of the Sith and feel what it’s like to rule the galaxy. 

Buy it here for $69.99

There are many, many more LEGO sets out there to choose from. But these are the sets we think are awesome. However, when it comes to LEGOs, everything is awesome.

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