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How to Create a Social Media Campaign in 2023



social media logos

Now is the best time to shift your marketing efforts to social media. Social media marketing is considered the end-all-be-all in the advertising world. Aside from half of the world’s population being on it, people’s time and attention are mostly spent on social media. For advertisers, this means reaching more of their target audiences, getting acquainted with new leads, and possibly getting more conversions. But advertising on social media isn’t all rainbows and butterflies. Your advertisements will only work if you create an effective social media campaign. Let’s dive in. 

Social Media Marketing Statistics in 2023

social media text on white backghround

First, let’s start with some vital statistics to convince you why social media networks are brilliant platforms:

  • Social media ad spending reached $173 billion in 2022
  • Social media ad spending grew by 20.1 percent
  • 33 percent of digital ad spending was invested in social media in 2022
  • Instagram’s reach in 2022 is around 1.8 billion people
  • Social media ad reach in men and women were an even split, 50.7 and 49.3 percent, respectively
  • Facebook Meta ad has a 24 percent YOY increase
  • Advertisers spent over $50 billion on FB ads in 2022
  • Facebook is still the most used social media advertising platform worldwide
  • Twitter has a majority of millennials than Gen-Z users
  • Snapchat was the fourth most commonly used social network in 2022
  • LinkedIn reached 62 percent of the U.S. population
  • 89 percent of B2B marketers rely on LinkedIn for lead generation
  • YouTube’s average CPC is approximately $3.21
  • TikTok can reach over 885 million people worldwide
  • 18 to 24-year-olds are TikTok’s biggest advertising audience

How to Create an Effective Social Media Campaign in 2023

Social media advertising is easy if you follow a step-by-step process. Being such a cut-throat network, advertisers find it hard sometimes to reach their audience due to the lack of research, analysis, and planning. That said, follow these steps in creating a social media campaign that converts.

1. Identify your social media campaign goals

people on their phones

Identifying your social media campaign goals let you craft better advertising messages and visuals. It also helps determine the metrics you will track after publishing social media ads. Having a plan and recording it manually or virtually will provide a guideline if you get sidetracked. It’s always better to have a reminder to ensure your marketing efforts don’t go to waste. 

Some of the most common social media advertising goals are:

  • Increasing leads
  • Increasing sales and conversions
  • Improving customer engagement
  • Enhancing brand awareness
  • Augmenting website traffic
  • Getting customer feedback
  • Strengthening brand community
  • Diversifying content distribution
  • Offering customer support

2. Determine your target audience

Putting social media ads and content out there is futile if you don’t know who you’re selling to. Knowing who your target audience is will outline your overall marketing strategy. It wouldn’t make sense to promote lingerie to a male demographic, would it? That said, think about who you’re marketing to, their interests, their age, etc. This stage is categorized into demographics and psychographics.

Your target audience is a specific group of customers likely interested in your offers. Sometimes, this term is interchangeably used with target market. However, there is a stark difference between the two. 

The target market is the overall group of customers that companies sell to. On the other hand, your target audience belongs to the target market’s umbrella, which means it’s a segmented group of customers within that target market. 

3. Create buyer personas

Once you’ve identified your target audience, it’s time to create buyer personas. A buyer persona is a semi-fictional representation of the kinds of people you’re advertising to. It’s a vivid picture of a particular customer or customer group based on data and research. Creating a buyer persona for an effective social media campaign will allow you to gauge their interest in your product. 

Some factors to consider when creating a buyer persona are:

  • Gender
  • Age
  • Location
  • Income
  • Hobbies
  • Education level
  • Professional 
  • Marital status
  • Interests
  • Pain points

4. Choose the right platforms

mobile phone with social media app icons

No social media network is created equal. Each has various users with different demographics and psychographics. The most crucial step is to know where your audience hangs out online. 

This reiterates why knowing your target audience is vital because it helps you reach the right people. Plus, it enables you to choose which social media platforms to prioritize. 

5. Create a content calendar

When you’re new in social media marketing, managing various aspects of your campaigns can be time-consuming. And one of the most time-consuming steps is content creation, which is why creating a content calendar improves your overall game. A social media calendar defines the types of content you publish for the week or month, the frequency of posts, visuals, copywriting, and more. 

Here are some benefits of a social media calendar:

  • Keeps you organized
  • Great for brainstorming sessions
  • Maintains consistency
  • Keeps track of your performance
  • Tracks the post schedules

6. Plan social media campaign strategies

Your social media campaign strategies must hook your audiences and align with your goals. It’s vital to sit down with your team or stalk the competition to know what methods are working. 

Some social media marketing strategies are:

  • UGC campaigns
  • Social media contests and giveaways
  • Brand partnerships
  • Influencer marketing
  • Surveys
  • Live videos
  • Brand storytelling through videos
  • Exclusive discounts
  • Shoppable features

7. Automate social media advertising

Social media marketing is easier if you automate some tasks that require frequency. Automation ensures you’re not missing anything significant for the week or month. And with so many social media advertising tools, you can use free or paid options. Here are the most commonly used tools. 

Scheduling tools:

  • Sprout Social 
  • CoSchedule
  • Airtable
  • Feedly
  • Planable

Analytics tools:

  • HubSpot
  • Google Analytics
  • BuzzSumo
  • Snaplytics

Engagement tools:

  • Macsocial 
  • Animoto
  • Tint

Listening tools:

  • Buffer
  • Falcon.io
  • Hootsuite
  • Agorapulse
  • Keyhole

Monitoring tools:

  • Meltwater
  • Brand24
  • Cyfe
  • Talkwater

Automation tools:

  • SocialBee
  • Sendible
  • StoryChief
  • NapoleonCat
  • PromoRepublic

8. Monitor performance and analyze results

The only way to succeed in social media advertising is to monitor your campaigns’ performance. Use analytics tools to assess the results of every campaign. This is helpful so you can modify your campaigns and not spend money on strategies that don’t give you conversions. 

Another benefit of analyzing results and monitoring campaign performance is it allows you A/B test campaigns on segmented audiences. Finally, it keeps you in the know of industry trends and the audience’s interests and behaviors. 

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Why Use Video Marketing: 8 Compelling Reasons to Convince You



woman recording a video

Video marketing is one of the latest trends in business strategy. As it progresses rapidly, 83% of businesses believe that adding videos to their advertising and marketing strategy gives them good ROI. Do you still have doubts? Why use video marketing for promoting your business? The answer is simple. Adding video to your promotion checklist is worth it. Not only because everyone is doing it but because the video is an excellent digital marketing tool. Here are eight reasons to convince you to start working on your video marketing efforts. 

1. Video Increases Conversions and Sales 

person writing on a paper

Videos are crucial to the online customer journey and can make you serious money. Consider adding a product video on your landing page and increase conversions by 80%. The percentage shows that people who watch your videos are more likely to purchase your product or service. Wyzowl’s November 2022 survey shows that 89% of people say watching a video has convinced them to buy. 

2. Video Builds Trust 

Trust is the cornerstone of conversions and revenues. However, building trust should be the ultimate goal. The idea of content marketing relies on trust and creating long-term relationships. That’s why video content is likely to engage and convince the audience. 

YouTubers have become the most influential social media personality when discussing audience segmentation to help you promote your product or service. So, if you decide to invest in content marketing, you must also be serious about video marketing. 

Promotional videos can foster trust as well. Some consumers are still skeptical about buying online products and services because they fear fraud and cheating. But compelling marketing videos present your products in a conversational form. 

Overall, video content is an effective way to build trust with your audience. It allows you to communicate authentically, transparently, and credible, create an emotional connection and establish consistency with your brand.

3. Video Ranks Better in Google 

wooden SEO blocks

Video content can rank better on Google due to higher engagement rates, improved user experience, diversified content, social signals, and video SEO. You should create and optimize video content for a higher ranking in Google search results.

One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be called “long clicks vs. short clicks.” If people spend a lot of time on your website, it must have quality content. A short, compelling video is a great way to capture viewers’ attention.

4. Video Shows Higher Return on Investment (ROI)

Statistics show that 83% of companies believe video provides a good return on investment. Even though video production is yet to be the easiest task, it can generate more revenue. Plus, online video editing tools are constantly evolving and have become accessible. Even your smartphone can make decent videos already.

Another good news is that your videos can be imperfect. It’s the content that matters! The latest research shows that users are mostly put off by videos that need to explain the product or service more. Low quality and poor design only matter a little. So the video is like pizza. Even if it tastes terrible, it still looks pretty good.

5. Video Marketing is Versatile

Video marketing is a versatile tool that can be used to achieve different marketing goals. Video can work well when launching a new product or service. More businesses using video marketing said they have an explainer video on their homepage. 

You can create animated videos if you’re trying to explain a difficult concept to your audience. Animation can bring ideas to life that no text or live video can. Besides, more than boring talking heads are needed to break through the clutter. Animated videos give a perfect mix of entertainment, education, and simplicity. And they work.

6. Mobile Users Love Videos

people using their phones

Video and mobile go hand in hand because people enjoy watching videos on the go. And as the number of smartphone users continues to increase, the video audience keeps getting bigger and bigger.

Google says smartphone users are twice as likely to watch videos as TV viewers. Likewise, mobile phones are more accessible than desktops, where viewers can easily connect to brands that show video content or ads.

The keyword here is convenience. Videos are easy to consume on mobile devices, requiring minimal effort, and can be viewed on the go. With the increasing number of mobile users, video content has become a popular and convenient way to consume information.

7. Video Marketing Captures a Wider Audience

Video content is an excellent tool for learning, but it’s also super easy to consume. In today’s fast-paced world, people don’t have enough time to read long product descriptions or service manuals. The modern customer wants to see the product in action. This trend has become one of the most fundamental driving forces in video content marketing.

Video marketing can capture a broad target audience and works on many levels, even the laziest ones. Ensure you target not only the eyes but also the ears of the potential client. Your competitive advantage gets double power!

8. A video is an Effective Tool for Social Media Marketing. 

Social media channels also encourage video content with their new features. Plus, YouTube is the second most popular social network in the world. Video content is more likely to be shared on social media than text or static images. This means that videos have the potential to reach a larger audience than other types of content.


Video advertising is becoming more and more affordable and widespread. It’s an excellent way for marketers to reach people. It is easier than ever for businesses to create and share high-quality video content. We believe this article helped wipe out your doubts and answered the question, “why use video marketing.”

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Typli.AI Review: The Best AI Content Writer?



Typli.AI is an AI-powered software that helps you write content for your business in minutes. The tool is designed for professional writers and marketers who are looking for an easier way to generate ideas and content for blog posts, articles, emails, social media posts, and more.

Yes, it’s designed to make work easier, but all AI writing tools have a learning curve. Some are simpler than others, and no tool generates usable content every time. Before you dive into using Typli.AI, let’s see if it stands up to the test: Is Typli the best AI content writer?

Typli.AI Review: How it Works

In this review, we’ll go over what Typli does, how it works, and why this tool is worth checking out if you want to create more content faster.

Typli is an AI powered software that uses natural language generation (NLG) to write content for you. This AI technology can create unique articles, blog posts, and even sales pages on a wide range of topics like travel, finance, technology, and marketing. It’s all automated, so once you set up your account, you can let it do the heavy lifting while you oversee the writing process.

Typli can be used from a variety of angles. For example, you might write an outline for a blog post and then let Typli fill in the content. You might generate an email or come up with some snappy phrases for ad copy and marketing campaigns. The trick is to give AI all the information you can. The more specific you are, the easier it is for Typli to generate accurate content.

Getting Started with Typli

typli ai review

Once you start your free trial with Typli, you’ll notice right away how simple the platform is. On your lefthand side is the menu. The rest of the space is your textbox for generating content. 

You can start by writing a ‘project title’ for your content piece at the top. Next, just type into the textbox what you want Typli to talk about. For example, “How to write the best SEO content” and follow it up with “1.” This lets Typli know you want to create a list article – or at least a list of bulletpoints. Then click “Generate AI content.” Once the bulletpoints are generated, you can get Typli to fill in content for each one to create a blog. 

The dropdown menu is especially useful if you don’t know what to write about. Some of the options include:

  • Give me a list of misconceptions about…
  • Give me a list of synonyms for…
  • Give me a list of 5 reasons why…

You can add stock photos to your content right from inside the textbox. 

The pricing options are also quite simple: 

  • $29 gets you unlimited credits for a month
  • $290 gets you unlimited credit for a year

Affordability is definitely one of the upsides to Typli. But other platforms like Rytr and CopyAI have similar rates, so check them out too before making a decision.

Typli integrates with Mozilla and Chrome, and a WordPress Plugin is available. This allows you to bring AI writing into other platforms you use regularly and streamline the writing process. 

Is It the Best AI Content Writer?

Unfortunately, the answer is a resounding… probably not. While Typli is decent at what it does, AI content writing is now a competitive market. There are plenty of other tools that do the same or even more than Typli – tools like ChatGPT, CopySmith, Jasper, and Longshot AI.

Typli is known for generating subpar content – not every time, but enough times that it makes you question the tool. Another downside is that it only writes in English, whereas other tools can write in many different languages.

Again, unlike some other AI writers, you can’t sort your content into folders or categories – another easy feature Typli could’ve implemented but didn’t. But in Typli’s defense, you can export your content as PDFs or Word docs, which automates organization to an extent.

Despite the downsides, reviews for Typli are all over the board, so we encourage you to try it for yourself. One reviewer called Typli a “game changer” and another even claimed that it helped him raise his conversion rates.

typli ai content writer

As far as negative reviews, most of the feedback centered around the quality of the content. These reviewers claimed the quality just wasn’t consistent enough to keep using the platform.

As with any AI writer, the quality of the content is largely dependent on the user: what they’re writing about and how they set up the document is going to have an impact. Some topics are way easier to generate content about (eg. factual information that can be found online). On the other hand, more nuanced topics could go either way – the generator might pull it off, or it might fail miserably. 

Typli.AI: Worth Your Time?

Overall, Typli.AI is a decent tool for content writers and marketers. It’s easy to use, affordable and can be used on any device. There’s also a free trial so you can test it out before making a commitment. But keep in mind, there are plenty of other AI writers out there, and several of them look almost identical to Typli. 

The software has been backed by a 7-day money back guarantee from its developers, so you have the peace of mind to try it out.

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10 Examples of Successful Animated Marketing Videos: Inspiration for Your Next Business Campaign




Successful business owners attribute their growth to effective marketing campaigns. With the rise of digital media and social platforms, animated marketing videos have become an increasingly popular and effective tool for engaging audiences and promoting brands. Read on as we explore the power of animated marketing videos together and take your marketing efforts to the next level.

1. Google Voice

video screenshot

One of the biggest reasons animated marketing videos are popular is their ability to complex ideas and concepts. In Google Voice’s promotional video, animation was used to explain the idea of a cloud-based communication platform in a simple, straightforward way. It broke down the technology and infrastructure behind Google Voice, making it easy for viewers to understand how the service can improve communication.

The video was effective in helping viewers understand the benefits of a cloud-based communication platform in a way that is engaging and easy to understand.

2. Amazon One

video screenshot

The 1-minute animated video promoting Amazon One showcases the innovative payment system in a concise and visually appealing way. With vibrant colors and a great storyline, the video demonstrates how customers can use their unique palm signature to pay for purchases without needing cash or cards. 

The animation style is aesthetically pleasing and effectively communicates the use case of Amazon One to its audience. This video is an excellent example of how animation can promote a product and simplify a complex concept in a visually engaging way.

3. RealtyNinja

video screenshot

For its new website, RealtyNinja released an animated marketing video to explain to prospects what services they offer. In a concise and visually engaging way, the video takes a less formal approach to showcase a relatable case study that illustrates what it’s like to use the service rather than just describing features and benefits.

This approach is effective, as studies show that homepage explainer videos can increase conversions by 300%. The video is an excellent example of how a well-executed explainer video can simplify a complex concept and increase audience engagement.

4. Starbucks

video screenshot

The “Why does Starbucks Blend Coffee?” campaign is an introspective and innovative approach to explaining how Starbucks’ coffee blend works and how they have developed new flavors through blending experimentation. The video takes a simplistic 2D animation style with a fantastic voice actor explaining the campaign’s purpose. 

This video is an excellent example of how a well-executed 2D animated marketing video can be unique and engaging for the audience. Using an idea-centric approach and simple animation style, Starbucks effectively communicates the message of its coffee blending process to its audience.

5. Spotify

video screenshot

This marketing video from Spotify is an excellent example of how animation lends a playful, memorable touch to marketing videos, letting viewers know your business isn’t all business. As an audio streaming service, the video puts music front and center, accompanied by vibrant animations and their signature green color, bringing their visual signature to life. 

The use of animation in this video showcases the power of visually engaging content in promoting a brand and its products. It is a great example for businesses looking to create animated videos that effectively capture their brand identity and connect with their audience.

6. Samsung 

video screenshot

In 2022, Samsung released its animated explainer video for its mobile security platform Knox. The video is an excellent example of effectively showcasing a product feature through animation. It takes the audience on a journey across the use cases of the Knox app, with a well-narrated script that makes it engaging and informative. 

The use of 2D animation with a subtle color scheme adds to the overall aesthetic appeal of the video, making it a visually pleasing experience. The video’s quality and attention to detail compel viewers to watch it, making it a great example if you want to create animated videos that showcase your product features effectively.

7. Slack

video screenshot

This explainer video from Slack is an excellent example of how animation can effectively showcase how a platform streamlines team communication to make it more efficient. The video’s message is conveyed through clear and concise visuals highlighting the platform’s key features and benefits. It shows how it can seamlessly integrate with various tools and services, simplify communication, and enhance organizational efficiency.

The video’s style is simple and fast-paced yet engaging. It beautifully takes viewers on a journey through the magic of Slack, showcasing how it can make team communication more straightforward and effortless.

8. Razer Naga

video screenshot

A 3D animated masterpiece, the Razer Naga promotional video showcases stunning visuals and a captivating soundtrack to keep viewers spellbound. It effectively highlights all the key features of the mouse, providing a comprehensive understanding of its capabilities.

What’s impressive is that the quality and special effects used in this video are on par with those in a blockbuster movie. Interestingly, this video does not have any background voiceover, which is a rare and bold choice that further emphasizes the power of the visuals. This video is an exceptional example of how you can use animation to create an engaging and informative marketing video.

9. Intercom

video screenshot

A renowned business communication management tool, Intercom stands out in the crowded marketplace. Thanks to its product overview video, the brand has taken on an interactive journey that effectively showcases its unique selling propositions. 

To hook the audience right from the start, the video opens with a captivating 2D animation sequence. It then seamlessly transitions to basic animations, including screen recordings of the tool, to provide a clear and concise understanding of how the product works. Overall, this video is a great example of how a mix of animation styles can create an engaging and informative marketing video.

10. Microsoft

video screenshot

This animated marketing video from Microsoft effectively illustrates how their suite of apps can simplify everyday tasks and make work more efficient. The video takes viewers on a journey, highlighting common challenges people face in their daily lives and how Microsoft’s suite can solve them.

The animation style used in the video is 3D and features playful effects and a fun background score that keeps the audience engaged. Overall, it’s a great example of how animation can simplify complex ideas and make them more relatable to the audience.

Final Thoughts

These animated marketing videos showcase how animation can be a powerful tool for explaining complex ideas, promoting products or services, and engaging audiences. Whether highlighting the benefits of a business tool or showcasing a new product feature, animation can make the message more engaging, memorable, and effective.

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