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Hotjar Review 2023: Is Hotjar worth it?

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You just paid a buttload for a great website design. With a good rollout and some SEO wizardry, your traffic is through the roof. There’s just one problem: it’s not turning into revenue.

Hotjar claims to offer the solution to this classic problem. It tracks user engagement with heatmaps so you can see exactly what visitors are doing when they use your site.

But is Hotjar the real deal? We decided to give it a spin. Here’s our Hotjar review.

What is Hotjar?

Hotjar review "About us" page screenshot

Hotjar was founded back in 2014 by entrepreneur and consultant David Darmanin. The way Darmanin tells it, the company started after a string of failures.

“In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were critical requirements before launch.”

With Hotjar, they made the simplest functional version of the product, released it in beta, and fine-tuned it for nearly a year before the final launch in 2015.

The strategy paid off, as Hotjar is now used by millions of websites around the world, including Nintendo, Adobe, and Microsoft. They were bought out by Contentsquare in 2021.

What does Hotjar do?

Description of heatmaps feature from website

Hotjar’s most prominent feature is its heatmaps. These offer a handy visual to showcase how people typically use your website. Other than that, they offer tools for direct customer feedback, while also helping you recruit the right people for interviews and testimonials.

Hotjar review: Pricing

Screenshot of pricing page with 4 plan options

How much does Hotjar cost? For the standard “Observe” feature, they have 3 pricing plans:

  • Basic: $0/mo. Unlimited heatmaps, continuous data capture, captures up to 35 user sessions a day.
  • Plus: $39/mo. Includes additional filtering and API tools for tracking, captures up to 100 user sessions a day.
  • Business: $99/mo (starting price). Includes custom integrations, user attribute tracking, captures up to 500 sessions a day. Can capture more sessions at higher prices, up to 270k.

In addition, they offer more robust business tools with bespoke pricing. To find out more about these packages, pricing for Ask and Engage tools, and custom packages, check out their pricing page.

Observe, Ask, and Engage all have free Basic packages. For the purposes of this Hotjar review, we’ll be focused on those.

Hotjar review: How to sign up

Account creation page with Google and email options

Hotjar has a simple sign-up process. All it takes is a few simple steps:

  1. Sign up with your email or Google account.
  2. Input your company’s name, how many employees you have, and your role.
  3. Select which feature you want to explore first.
  4. Input your company’s website for Hotjar installation

Once you’ve done all that, you get walked through the steps for adding Hotjar to your website.

How do you add Hotjar to your website?

Hotjar review heatmaps code section

In order to use Hotjar’s heatmaps, you’ll have to add a tracking code to your website. You can paste the code directly or use Google Tag Manager or another tracking manager tool to set up.

Hotjar also offers integration with:

  • WordPress
  • Wix
  • Squarespace
  • Drupal
  • Shopify
  • WooCommerce

And many more.

Hotjar review: Features

Luckily for new users, Hotjar offers an in-depth demo of their offerings, so you can get a feel for the dashboard and see all the data it collects.

An important thing to remember, however, is that this demo includes unlimited coverage that you won’t actually have on the free plan—or even most paid plans.

The Hotjar web app

Screenshot of the Overview tab on the Hotjar web app

The web app is fairly busy, but once you get past the initial whiplash, there’s plenty of neat features to explore.

Front and center in the Overview tab, you’ll find suggestions for new ways to use your account, as well as relevant recordings captured in the past day. This tab also features other recent activity, including feedback, heatmaps, and activity from your team.

The web app has 9 total tabs:

  • Overview
  • Dashboard
  • Highlights
  • Trends
  • Funnels
  • Recordings
  • Heatmaps
  • Feedback
  • Surveys
  • Engage

We’ll explore the features offered in each of these tabs.

Dashboard

Dashboard with data on user engagement

This classic dashboard offers an aggregated view of how people are using your site. It’s got standard metrics like bounce rate, average session duration, and top clicked links. But it also offers unique data that gives you a well-rounded view of your site’s success.

For instance, one chart keeps track of rage clicks—where a user clicked the same area over and over—and U-turns—where they clicked on a link and quickly went back to the previous page.

Data filters aren’t available for free users; custom trends are only available on bespoke Scale plans. But for everyone else, these extra in-depth charts do make a big difference.

Highlights

Hotjar review highlights tab

Users on any plan can create highlights. This technology lets you save snippets of specific customer experiences you want to keep. You can mark these for bugs, signs of frustration, UI/UX issues, and more, and access them at any time in this tab.

Recordings

Hotjar review recordings tab

Trends and funnels are only available for Scale customers, so we’ll skip straight to recordings. The Recordings dashboard lets you view recent and relevant recordings, or comb through the whole archive.

Business and Scale users can filter their recordings to see new users, returning users, rage clicks, and more. These recordings show you a user’s entire journey, including where their cursor goes, what they click on, and even what operating system they use.

Heatmaps

Screenshot example of heatmap from demo

Hotjar’s flagship feature, heatmaps keep track of where people are clicking the most—and the least.

Surprisingly, this feature was a bit tricky to figure out for me. As intuitive as a heatmap is as a concept, the section is a little harder to navigate on the demo site. Creating a new heatmap from scratch is much simpler, but I’m a little surprised that this, of all sections, feels the most convoluted.

Feedback

Hotjar review feedback section

That little red sidebar you’ll often see on the right-hand side of Hotjar’s page is a feedback widget. It’s a relatively unobtrusive tool for collecting user insights. On the other hand, many sites make the fatal mistake of cluttering their page with widgets and pop-ups.

Surveys

Surveys tab with organized list of survey responses

Free Hotjar users can create up to 3 surveys and 3 feedback widgets at a time. There are classic survey templates asking users to rate your service from 1-5, share how likely they are to recommend it, or explain their reason for leaving.

You can also create custom surveys, and add an unlimited number of questions to them. These surveys can either appear directly on your site or be accessed through a link.

Other features

For free users, Engage lets you set up interviews with up to 2 users each month, with built-in video calling software.

Scale users get access to Funnels and Trends, two additional tracking tools that let you keep track of users’ journeys as they use your site.

Hotjar review: final verdict

Hotjar offers some really useful insights for how people are using your website. It can be helpful for marketing teams and UX designers, and the insights you gain can lead to greater success down the road.

However, it’s not perfect. Consumers are concerned about their privacy, and Hotjar’s direct surveillance of users—including tracking their browser and OS—is a tough pill to swallow.

Hotjar pros and cons

Pros:

  • Useful insights
  • Solid free features
  • Clever design
  • Quick and effective

Cons:

  • Expensive paid tiers
  • Cluttered web app
  • Privacy concerns

Final rating: 7.0/10 ♨️

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Embrace Failure to Unlock Success: 3 TED Talks That Show Us How

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woman

We’ve all experienced it – that sinking feeling of disappointment in the wake of a perceived failure. It’s a universal moment where aspirations seem to crumble and self-doubt looms large.

If you’re in that place right now and are looking for inspiration, you’ve landed on the right article.

In this post, we delve into three TED Talks that unpack the enigma of failure and its unexpected role in cultivating success. These talks offer a kaleidoscope of perspectives on why failure isn’t just an inevitable milestone but a necessary companion on the road to success.

1. Embrace the near win (Sarah Lewis)

Sarah Lewis TED Talk

When talking about success and mastery, the concept of failure often carries a negative connotation, something people try to avoid. However, in her enlightening 2014 TED Talk, “Embrace the Near Win,” art historian Sarah Lewis offers a refreshing perspective on the role of near-failures in our journey toward success.

Her insights, drawn from a blend of personal experiences and historical anecdotes, reveal the hidden power of the almost-failure, the near win, in shaping our path to mastery.

Lewis’s journey into understanding the value of near wins began with her first job at the Museum of Modern Art, working on a retrospective of painter Elizabeth Murray. She recalls a significant moment when Murray pointed out that some of her early works didn’t meet her expectations. One piece, deemed a failure by Murray, was discarded, only to be rescued by a neighbor who saw its value.

This incident sparked a realization in Lewis: success is fleeting, but the pursuit of creativity and mastery is a continuous process. It’s not the success itself but the near wins along the way that propel us forward.

“Mastery is not a commitment to a goal but to a constant pursuit.” – Sarah Lewis

Lewis extends this concept through the metaphor of archery, describing a visit to watch varsity archers. She observed the archer’s paradox, where the path to hitting the target involves aiming slightly off-course. This paradox mirrors the journey to mastery – it’s not about hitting the bullseye with every shot but understanding and valuing the near misses that drive continuous improvement. 

As Lewis eloquently puts it, “Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be.”

  • Actionable Tip: Start recognizing and valuing your near wins. Whether in professional endeavors, creative pursuits, or personal goals, take time to reflect on those moments that fell just short of success. Understand that these instances are not failures but stepping stones towards mastery. They are opportunities to learn, adjust, and grow. By embracing your near wins, you align yourself with a mindset of continuous improvement and lifelong learning.

You can watch Lewis’ TED Talk here.

2. Success, failure, and the drive to keep creating (Elizabeth Gilbert)

Elizabeth Gilbert TED Talk

Elizabeth Gilbert’s journey, as recounted in her 2014 TED Talk “Success, Failure, and the Drive to Keep Creating,” is a profound exploration of the emotional landscapes shaped by both success and failure.

Gilbert, best known for her bestselling book “Eat, Pray, Love,” delves into the complexities of how success can be as disorienting as failure, offering a raw and honest perspective on the creative process and the importance of staying true to one’s passion.

Gilbert begins her talk with a humorous anecdote about being recognized for “Eat, Pray, Love,” setting the stage for a deeper discussion on the aftermath of success. She describes the daunting task of writing a follow-up book, knowing it would be impossible to please everyone. This predicament led her to a significant realization: the importance of writing for the sake of creation itself rather than for the outcome. 

“I had to find a way to make sure that my creativity survived its own success.” – Elizabeth Gilbert

Gilbert takes us back to her early days as an unpublished diner waitress, a time filled with rejection and self-doubt. Despite the constant setbacks, she found solace and purpose in writing. This period taught her a crucial lesson: her love for writing was greater than her fear of failure. She states, “I loved writing more than I loved my own ego.” This mindset was what propelled her through the darkest times and what she later relied on after her success.

  • Actionable Tip: identify what you love more than yourself, make that your home, and anchor yourself in it. When faced with the extremes of success or failure, remind yourself of this foundation. It’s not about the accolades or the setbacks; it’s about the devotion to what you truly love. This grounding force is what will keep you balanced and focused, no matter what life throws your way.

You can watch Gilbert’s TED Talk here.

3. The unexpected benefit of celebrating failure (Astro Teller)

Astro Teller TED Talk

Astro Teller’s 2016 TED Talk, “The Unexpected Benefit of Celebrating Failure,” offers a fascinating glimpse into the culture of X (formerly Google X), a place he describes as a ‘moonshot factory.’

Teller’s insights provide valuable lessons on how embracing failure can drive innovation and lead to extraordinary achievements.

Teller begins by describing the unconventional atmosphere at X, where an aerospace engineer might collaborate with a fashion designer. This diversity fosters an environment where radical ideas are not just encouraged but expected. The key to their approach is to tackle the hardest parts of a problem first, actively seeking to ‘kill’ their projects early on.

“We’ve got this interesting balance going where we allow our unchecked optimism to fuel our visions. But then we also harness enthusiastic skepticism to breathe life, breathe reality into those visions.” – Astro Teller

One of the most compelling aspects of Teller’s talk is the balance between “unchecked optimism” and “enthusiastic skepticism.” This approach allows the team at X to dream big and remain grounded in reality. 

They celebrate the process of learning through failure, which is a radical departure from the norm in most organizations. As Teller puts it, “We spend most of our time breaking things and trying to prove that we’re wrong.”

  • Actionable Tip: Create an environment where failure is not just accepted but is seen as a valuable part of the learning process. Encourage experimentation and risk-taking, and when failures occur, focus on the lessons learned rather than the setbacks. This approach can lead to a more innovative, resilient, and dynamic team or individual.

You can watch Teller’s TED Talk here.

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What Are Marketers Doing in 2024? [Budgets, Platforms, and AI]

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marketers

There’s one topic dominating the marketing sphere: artificial intelligence (AI). And many marketers are hopping on board the AI train. Aside from AI, what other strategies are marketers investing in? Plus, what are their plans for achieving their marketing goals in 2024?

Budgets

calculator app

Sagefrog released its 2024 Marketing Mix report. They surveyed various professionals across different niches and received 2,400 responses. According to 48% of the participants, they will increase their marketing budgets. Most marketers will focus their efforts on event, direct, and content marketing. 

Meanwhile, Canto reveals that marketers aim to increase content volume rather than raise their budget in 2024. Plus, here are the top five current challenges with the content creation process:

  • Keeping up with the increasing demand for multiple channels
  • Allocating budget and resources
  • Aligning teams for better collaboration and workflows
  • Locating and accessing assets
  • Maintaining brand consistency

Platforms

social media icons

Marketers can leverage various channels to promote their business and cast a wider net to entice a new audience. For instance, WARC also published their survey (The Voice of the Marketer 2024) on which platforms marketers will invest in 2024. YouTube, TikTok, and Instagram are their top three platforms to post more content on.

Another survey that marketers participated in was Mediaocean’s “The Mediaocean Current: The 2024 Advertising Outlook.” Marketers for this survey will increase advertising investment on social media platforms, digital display and video, and connected TV.

AI and Marketing

chatgpt logo

Over 300+ marketers participated in Foundation Inc.’s report: “The State of AI Marketing.” Most marketers use AI in the workplace and for content creation. Despite adopting AI for content creation, these marketers believe that AI-generated content is worse compared to content created by humans. Plus, the marketers think it’s moderately useful to their job.

Kaltura has also provided another survey on AI use in marketing. Marketers in their study said they will increase AI usage in 2024. At the time of the survey, 88% had experimented with AI and 69% had subscribed to an AI tool. Like the previous study, marketers aren’t still completely satisfied with AI use. For instance, their top three reasons for not using AI are:

  • Data security
  • Integration with current systems
  • Ethical and privacy issues

Besides that, they’re also not impressed with AI’s tone of voice, quality of generated content, and committing SEO penalties.

Effective Marketing Strategies

video recording

Now that you have the pulse on the latest marketing trends learn which strategies are effective in driving your marketing goals in 2024.

Hubspot reports that these are the top five trends that create an impact:

Short-form Videos

If you want to capture your audience’s attention in a few seconds, short-form videos must be added to your content calendar. The content is up to you, but make sure that it’s edited properly and published on various platforms to reach more audiences. You could hire an actor to represent your brand. Or, you can use animation to make it even more compelling. But if you don’t have an editor on board but want to try videos, you can use AI-powered video editors to convert your written content.

Content Presenting Brand Values

If you want to connect with your audience and vice versa, you need to be transparent with your brand values. Authenticity brings you closer to your audience. One way you can go about this is by publishing a blog post about the purpose of your brand or business. Another example could be presenting your authentic brand through videos. Employees can be your “actors” and show how they interact with customers and exemplify your values through customer service and communication.

Influencer Marketing Campaigns

You can never go wrong by reaching out to influencers to introduce your brand to a whole new audience. Ensure that you find the best influencers to include in your marketing campaigns. The best way to find influencers without browsing manually is by using an influencer marketing platform. This helps you find the best influencer for your niche.

Social Media Selling

Dedicate some time to promote your products or services on social media through social selling. Social selling can entice followers and your target audience to watch your livestream. A new audience can learn more about your products while loyal customers get the latest updates, exclusive products, or service discounts!

Mobile-Friendly Website

This one’s easy to do with a web developer on board. After all, many internet users use their smartphones to browse and shop. Optimizing your website for mobile will enhance user experience. In turn, it will lead them to browse your website without a hitch. Additionally, if you have an optimized mobile website, this allows users to purchase without having to switch to another device.

Final Thoughts

Now that you’ve seen what marketers will be up to in 2024, the question is, should you do what other marketers are doing in 2024? On the one hand, you’d like to follow their strategies since theirs have worked in the past and are replicating or yielding better results. On the other hand, you might prefer doing what could work for your business and adjusting strategies.

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King of Couture: How Bernard Arnault Turns Everything into Gold

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bernard arnault

The world of couture is one of opulence and decadence, and it is ruled by a king who built a global empire from the world’s finest threads and most luxurious fragrances. We’ve heard about Elon Musk and Jeff Bezos, but most of us are unaware of Bernard Arnault, the Chairman and CEO of LVMH Moët Hennessy Louis Vuitton. Let’s learn about this modern-day King Midas and billionaire saga.

Early Life

bernard arnault

Born in Roubaix, France, in 1949, Bernard Arnault was one of the five children of Jean Arnault and Marie-Josèphe. He grew up in a middle-class household, thanks to the engineering company his father owns. At 18, he moved to Paris, where he studied civil engineering and graduated with honors. During this time, he was able to visit famous fashion houses, developing an interest in the luxury goods niche.

After graduation, Arnault returned home to work for his father’s construction business. His business savvy enabled him to turn the business into a success. From this, he gained enough money to invest in the stock market and branch out to found his own investment company, Groupe Arnault. Through this, he started acquiring stakes in many other companies, including luxury spirits company Moët Hennessy and fashion brand Louis Vuitton.

Business Beginnings

Bernard Arnault’s acquisition of the two companies led to its merger to become LVMH. Before the end of the 1980s, LVMH became one of the world’s top luxury goods brands. He became chair and CEO in 1989 and has since held these positions.

Under Bernard’s leadership, LVMH became the owner of a wide array of high-end brands: Christian Lacroix, Loewe, Givenchy, Céline, the DFS group, and Sephora, to name a few. The company owns many more household name brands in more than 70 countries. This success made Bernard one of the world’s wealthiest men and one of the most influential in the fashion industry.

Expanding His Kingdom

bernard arnault

These key tactics summarize Bernard Arnault’s business expansion strategy:

1. Strategic Acquisitions: Arnault’s acquisitions of iconic brands across various sectors have made him master the deal, strengthening LVMH’s foothold in the industry. We can find its reach in the following:

  • Fashion: Louis Vuitton, Givenchy, Fendi, Kenzo, Marc Jacobs, Emilio Pucci, Celine, and Stella McCartney
  • Watches and Jewelry: Bulgari,Tag Heuer, Zenith, and Chaumet
  • Wine and Spirits: Moët & Chandon, Hennessy, Veuve Clicquot Ponsardin, Dom Pérignon, Ruinart, and Krug

2. Building Synergies: Arnault’s acquisitions do not end there, he integrates them within LVMH. It uses synergies across divisions for shared resources, cross-brand collaborations, and leveraging brand prestige. 

3. Empowering Brand Identity: Arnault respects the individual heritage and identities of all the brands he acquires. He knows that each brand has a unique character that has its own specific audience. Thus, he maintains each brand’s creative autonomy and artistic direction to ensure authenticity and quality.

4. Innovation and Craftsmanship Focus: Arnault invests in research and development to make sure that each brand is innovative. He also greatly values traditional craftsmanship to maintain each brand’s highest quality standards.

5. Global Expansion: Arnault’s recognition of the emerging economies in Asia and its growing luxury market enabled him to aggressively expand LVMH’s presence through store openings, partnerships, and customized marketing campaigns.

6. Communication and Marketing: Arnault understands the power of storytelling and developing a strong brand image. He believes in using targeted marketing campaigns, celebrity endorsements, and hosting exclusive events to create a desire and exclusivity for LVMH brands.

7. Long-Term Vision: Arnault looks to the future with LVMH by always looking for new growth opportunities without compromising the company’s core values.

Bernard Arnault’s Net Worth

bernard arnault

With a net worth of $162 billion, according to the Bloomberg Billionaires Index, it would seem that Arnault has that Midas touch. He has this knack of turning everything he touches into gold. Struggling brands were revitalized into lucrative powerhouses. Brand names such as Dior, Dom Pérignon, and Givenchy rose in value and popularity thanks to this King’s guidance. 

Final Thoughts

With a stellar orchestration of ambition, strategic mastery, and speaking the exquisite language of luxury, Bernard Arnault is truly a King. He built his kingdom by spinning gold from the threads of fashion, champagne, and expert craftsmanship. His relentless innovation and respect for heritage have him etched his name in the luxury industry.

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