Business
7 Steps to Successful Social Media Video Marketing
As digital marketing continuously evolves, video content has become a powerful tool to attract target audiences. Projections show that digital video consumption will surpass TV viewing time by 2026. These trends signal the need for marketers to create their video marketing strategy on social media. Luckily, we’re not limited to TV-style ads anymore, and there are several uses of video in social media marketing. Below are seven foolproof steps for creating a successful social media video marketing strategy.
1. Determine your goals
The initial step in any new marketing strategy is goal-setting. Ask yourself what you want your video content to accomplish. Start with a few SMART goals to avoid being overwhelmed during the early stage of your journey. An example of a video marketing strategy would be building brand awareness.
Video content marketing can support five social goals.
- Awareness. Social media video marketing is an excellent medium to reach new customers and introduce your business or organization.
- Consideration. Video content generates demand with tutorials and other how-to videos.
- Decision. It also drives conversion by telling real customers stories through video.
- Adoption. It helps leverage video content to keep your customer engaged and satisfied.
- Advocacy. Social media video marketing inspires evangelism and embraces customer advocacy.
2. Choose the Right Platforms
Image Source: Sprout Social
Based on Sprout Social Index, Facebook, Youtube, Snapchat, Instagram, and TikTok are the top platforms consumers and brands anticipate using the most over the next year. Undoubtedly, TikTok helped popularize the love of short-form video. Similarly, it has become one of the internet’s favorite apps because of it.
For example, if your audience is primarily young adults, platforms like TikTok and Instagram may be more suitable, while LinkedIn may be better suited for a professional audience.
Choosing the right platforms for your social media video marketing strategy ensures your content reaches your target audience and achieves your goals. Remember, you don’t have to be on every social media platform. Focus on the platforms that are most relevant to your audience and where you can create the most engaging and compelling video content
3. Choose the Video Types
After deciding on the right platform, you should formulate a content strategy that aligns with your goals and stands tailored to your target audience. Consider the video type, length, and tone. Here are the different types of social media videos to get you started. Educational videos
- Explainer videos
- Behind-the-scenes videos
- Entertaining videos
- Testimonials
- Product demos
- Narrative videos
For an in-depth discussion on video type, please read our blog about different marketing videos for business.
4. Plan your Content
At this point, evaluate your content and post-production options. Tapping a third-party production company or an agency will alleviate much of the stress. They’ll handle all the planning and approvals. It would help if you guided them to deliver the best-desired result.
A good content plan will save you time and money. Whether you plan with a spreadsheet or traditional pen and paper, you must establish how to create and film videos. It would be best to consider some things when producing social media video marketing”.
- Identify needed equipment and props
- Write a script
- Edit the script
- Prepare the storyboard
- Plan the shoot for optimal filming
- Gather and nurture talents to appear in the video
- Identify the place(s) you’ll film and consider natural daylight for a good timing
- Learn where to send the footage to be edited
- Determine who will do the approval sign-offs for each step.
5. Understand post-production details
Allow ample post-production time, primarily if your videos’ purpose is for ads or have heavier editing needs. Post-production means more than just cutting scenes and combining them with music. It also includes closed captions, text overlays, call-to-action screens, etc. The time you need depends on your film’s length and how elaborate your video is.
Some videos will only need light edits post-production. For instance, when you host a Facebook Live, the video is published immediately. In this situation, you can edit the caption and title but only a few parts of the video.
Likewise, uploaded videos will go through the post-production process. For example, you can add tags and multiple languages, closed captions, detailed captions, and more on YouTube.
Know your personal or business objects before you start: formal, polished YouTube videos require much more work than a primary live stream. Since YouTube is a video platform, you must optimize your visuals and words to stand out.
6. Promote the videos
Now that you have the polished video, it’s time to schedule and promote it. Some management platforms offer publishing options for videos. Promote your videos across your social media channels, using relevant hashtags, tagging influencers, and leveraging paid advertising to increase reach.
Don’t think posting videos on social media is a one-time task. A produced video could be uploaded to several networks over a month-long period, depending on your social schedule.
7. Analyze your results
The final step in any strategy is the most important: analyzing it. Analyze your results regularly to determine what’s working and what’s not. Use this information to adjust your content strategy and refine your approach.
Each platform has built-in analytics to tell you how your video content performed in a certain period. The metrics you use to analyze performance should match the goals you set. If you wanted brand awareness for a video, the matching metric might be impressions or video views.
Final Thoughts
There you have it! A practical guide to creating your social media video marketing strategy. We hope these insights inspire your brand to plan your next set of videos. You can hire some experts to develop excellent social media. But if you plan to do it yourself, this handy guide will help you create compelling video content for your social media marketing projects.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. If you’re looking for No Limit Creatives alternatives, there is a chance that you found No Limit Creatives is not a good fit for your graphic needs. This is understandable! Perhaps the designs weren’t up to par, the turnaround was too slow or the customer support just wasn’t there.
The good news is that there are alternatives to design services that communicate better, are more flexible, and provide designs that feel more like your own brand. Therefore, here’s a list of the best alternatives to No Limit Creatives.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest problems with No Limit Creatives are slow turnaround and the designs lack brand cohesion. With Penji, you get consistent communication, consistent pricing and over 120 different types of designs without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help version track easily, making team collaboration simple.
Why it Stands Out:
If you’re struggling getting changes made or keeping things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- Interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos then Content Beta works best for you. Unlike No Limit Creatives who primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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