fbpx
Connect with us

Business

Influencer Marketing Statistics To Boost Your Brand’s Popularity

Published

on

As social media influencers grow more prominent, businesses are on the lookout for influencers that would best represent their brands. In our digital generation, social media holds power in guiding the consumer’s attention to your brand. According to Chief Marketer, 86% of respondents hire influencers to improve their brand awareness. Here are 80 influencer marketing statistics to help your brand. 

Mega, Macro, Micro, Nano

Before we proceed to our influencer marketing statistics, let’s define the influencer categories that have taken shape throughout the years: 

  1. Mega-Influencer

Amongst social media influencers, this type of category holds the top spot. Typically, mega-influencers have more than one million social media followers. 

Follower Type: Diverse

Influencer Example: A-list or B-list celebrities

  1. Macro-Influencer

The key identifier for macro-influencers is their follower count. Typically, their number of followers ranges from 100,000 to 1 million. 

Follower Type: Targets specific demographics (young females, etc.) 

Influencer Example: Vloggers, Internet Famous Users, Content Creators

  1. Micro-Influencer

This influencer category has followers between 1,000 to 100,000 followers. On average, micro-influencers have a specific niche target. Compared to macro and mega, micro-influencers have a stronger relationship with their followers. 

Follower Type: Uniform or same interest followers. (Vegan living, business moms, etc.) 

Influencer Example: Topic specialist, industry expert

  1. Nano-Influencer

Nano-influencers have 1000 followers or less. This category of influencers is considered a new breed. On a positive note, it generates the highest level of engagement. However, the downside of nano-influencers is the limited reach of audiences.

Follower Type: Community, local neighborhood

Influencer Example: Local pastor, Community leader, etc. 

Influencer Marketing Statistics: Categories

Now, we’re aware of the different categories of social media influencers and their audience reach. It’s time to dive into the essential statistics that will help your brand’s decision:

Mega-Influencers

According to Influencer Marketing Hub’s research: 

  • Mega-influencers generate at least 1.21% engagement on Instagram.
  • Meanwhile, on Youtube, mega-influencers receive a 0.37% rate of follower engagement. 
  • On TikTok, mega-influencers have 5% social engagement with followers. 

Micro-Influencers

According to Influencer Marketing Hub’s research: 

  • According to statistics, micro-influencers boost more engagement rates compared to mega-influencers. 
  • Micro-influencers have an average engagement rate of 3.86 percent on Instagram. 
  • 77% of fashion micro-influencer prefer to use Instagram. 
  • Less than 10% paid for ads. 
  • This influencer category offers the best combination of engagement and broad reach. 

Meanwhile, according to other sources: 

  • Compared to an average consumer, micro-influencers have at least 22.2x more conversations weekly about great purchase recommendations (The Keller Fay Group).
  • At least 53% of micro-influencer never paid for post-promotion (Bloglovin). 

Influencer Marketing Statistics: Industry

  • As the influencer marketing industry rises, print advertisement decreases. 
  • As a whole, the influencer marketing industry is expected to be worth $13.8 billion this 2021 (Influencer Marketing Hub). 
  • In 2019, a total of 240 platforms and agencies focused on influencer marketing agencies appeared on the scene (Influencer Marketing Hub). 
  • The estimated number of influencer agencies and platforms reached 1360 (Influencer Marketing Hub). 
  • 90% of respondents believed influencer marketing is an effective strategy for marketing (Influencer Marketing Hub).
  • 50.87% of brands working with influencers have eCommerce stores.
  • Department stores are joining the influencer hype by partnering with fashion bloggers to promote their stores. 
  • According to 67% of marketing professionals, they engage with influencers to promote their content. 

Influencer’s Opinions

  • According to 69.4% of influencers, they chose this type of job to earn revenue.
  • Meanwhile, 54% of influencers are willing to work with a brand that respects them. 
  • In choosing which brand to partner with, content creators admit they determine which opportunities to choose depending on their audiences. Although earning revenue is essential, influencers value and curate what they show to their audiences. 

ROI, Conversion, and Sales

  • Surprisingly, 33% of brands don’t measure their influencer marketing ROI (Influencer Marketing Hub). 
  • On the other hand, 67% measures the ROI from their influencer campaigns. 
  • 38.5% of brands based their influencer marketing success on sales and conversion. 
  • Meanwhile, 32.5% of brands measure influencer success based on engagement and clicks. 
  • For every $1 spent on influencers, businesses gain $5.20.
  • Most marketing professionals (75%) say verified web traffic is the essential criteria in choosing an influencer. 
  • According to 89% of respondents, the ROI from influencer marketing is better than other strategies (MediaKix).

For some brands, working with influencers is not always smooth sailing. Here are some common problems brands always point out: 

  • Measuring ROI and campaign results pose a problem. 
  • Managing deadlines for campaigns and contracts have significant challenges. 
  • Some payments to influencers encounter processing difficulty. 
  • Other issues involve time restraints or bandwidth. 

Influencer Marketing Risks

  • 38% of brands claim to be a victim of influencer fraud (Influencer Marketing Hub).
  • Meanwhile, as influencer marketing’s popularity increases, 67% of brands are concerned about influencer fraud (Influencer Marketing Hub). 

Influencer Marketing Statistics: Budget

Despite the growing popularity of social media influencer marketing, some brands do not pay actual money. Here are different mode of payments by brands to influencers: 

  • 36% pays with free sample products
  • 21% admits only giving out a discount coupon
  • Only 32.4% pays influencers with actual money

Brand’s Budget for Influencer Marketing

  • This 2021, 75% of brands intend to dedicate a budget to influencer marketing (HubSpot). 
  • As influencer marketing’s popularity rises, 83% of brands decided to take their influencer spending budget from their marketing budget (Influencer Marketing Hub). 
  • In the following year, 63% of brands intend to increase their influencer marketing funds. 
  • 17% of brands are prepared to spend $500,000 or more on influencer marketing (Mediakix). 

Influencer Marketing Statistics: Social Media

Currently, a total of 42.7% of internet users installed ad blockers on devices. Most people hate ads as it tends to interrupt what they’re reading or watching, hence ad blocker use. This is a massive disadvantage for marketers as their content is blocked by at least half of the online population. 

It is one of the reasons why influencer marketing is growing in popularity. For successful influencer marketing, it’s vital to generate an organic engagement that does not look like ads. Besides, more than half of the younger generation uses social media as soon as they wake up each day. 

Internet users mostly encounter the content their favorite influencer posted rather than an ad. The best part? Consumers pay attention to the influencer’s content rather than a paid advertisement. 

Instagram

A total of 67% of brands use Instagram as their primary platform for influencer marketing. It’s understandable as the platform has more than 1 billion active monthly users. Also, Instagram stories became a vital tool for the success of influencer marketing. This platform gives a considerable advantage and high engagement to aesthetic fashion brands and accessories. 

TikTok

As TikTok rises in popularity, the percentage of brands who use TikTok for influencer marketing also increases.

Youtube

As the world’s second most visited platform, successful content creators on YouTube can earn millions from their videos. 70% of teenage subscribers admit they relate to Youtube creators more than celebrities. Meanwhile, 6 in 10 YouTube subscribers would follow purchase advice and trust reviews from their favorite content creator rather than a TV personality. 

Twitter

According to 40% of Twitter users, a Tweet from an influencer resulted in their purchase.

Blogs, Vlogs

According to 91% of millennials, online reviews from blogs or vlogs about a brand are trustworthy. After reading a positive review, 50% of consumers will likely take some action. In most cases, positive reviews encourage a purchase. Also, according to 98% of buyers, software reviews from blogs or vlogs influence their purchase. 

Other than that, most bloggers (68%) prefer to work with a brand instead of a network or agency. 

Snapchat

According to 4 in 10 users, they discover a brand thanks to celebrity endorsements on Snapchat. 

Campaigns 

  • 2020 marked the increase of influencer-related marketing campaigns. This significant growth is a result of the initial impact of COVID-19. 
  • Across different campaigns, it turns out 56% of brands use the same influencers. 
  • 67% of brands prefer a campaign-based relationship with influencer marketing. 
  • Meanwhile, 80% of brands admit to increasing their production of content. 

Searching for Relevant Influencers

  • For brands that run in-house ad campaigns, 34% of respondents admit that finding influencers is challenging. 
  • 61% of brands admit searching for relevant influencers is complicated and difficult (Mediakix). 

Conclusion

In the end, influencer marketing is indeed a powerful strategy for niche-specific brands. If you want to reach a more comprehensive set of audiences, you should consider searching for an influencer relevant to your brand.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

5 Highest Rated Design Services Used by Big Brands & Agencies

Published

on

As a business, partnering with a design company that can help you reach your design, branding, and even revenue goals is essential. However, comparing companies can quickly turn into a full-time job. That’s why we’ve narrowed down the top design companies according to Trustpilot and Google, both well-established sites where real customers leave reviews.

Let’s look at the highest-rated graphic design companies and what they offer so you can choose what makes sense for your brand and budget.

1. Penji

Trustpilot rating: 4.8

One of the most trusted design services for startups and agencies is Penji. Penji’s business model is unique because they offer an unlimited graphic design subscription. You simply pay a flat monthly fee and get as many designs as you need for yourself or your clients. Their scope of service spans over 100 design categories, which means they can handle your website, branding materials, ad designs, packaging designs, and more. Agencies rely on Penji to help them manage various client projects and radically increase their design output if needed.

Penji has three plans to choose from, all of which are unlimited but the details vary. In higher plans, you can access motion graphics and even work with an Art Director and Figma Web Designer. The platform is user-friendly, making it easy to submit design briefs, collaborate with your team, and contact your assigned designer directly.

Unlike some of the companies on this list, Penji has a dedicated design team. So if you don’t want to take a chance on freelancers, you can get to know Penji’s designers and who works best with you. Read our review of Penji here and get 25% off when you subscribe. You can pause or cancel anytime.

What can you get from an unlimited graphic design service?

  • Logos
  • Business cards
  • Web and app designs
  • Presentation designs
  • Marketing materials
  • Marketing designs
  • Digital ads
  • Billboards
  • Magazines
  • Packaging
  • Merchandise
  • Illustrations
  • And more

Pricing:

  • Starter – $499/mo
  • Marketer – $995/mo
  • Agency – $1497/mo

2. Clay

Google rating: 4.8

Clay is a widely known and respected design agency that has worked with such names as Slack, Stripe, and Meta. They’re a full-service agency who specialize in branding, website design, and content creation. This is a diverse company that honed its creativity with past projects like a food app, a payroll management platform, an interior design website, and more.

Clay has a knack for covering all the details and ensuring they go all out for each project. Pricing is handled on a case by case basis as the company operates like a traditional full-service design agency. They’re a great option for brands with larger budgets who have specific projects they want to accomplish – eg. rebrands, app builds. They also offer art direction and classic graphic design services like illustration and animation.

3. Toptal

Trustpilot rating: 4.7

If you want to hire a freelancer, but you’ve been disappointed in the past, you might be hesitant to try again. Fortunately, Toptal has taken a different approach from platforms like Fiverr and Upwork. They offer a more upscale experience of freelance matching with highly experienced professionals (sometimes with impressive backgrounds like being a former Google employee). Many companies lean on Toptal for reliable freelancers including Zendesk and Doordash.

With Toptal, you can hire a freelancer part-time or full-time. You’ll simply answer a few questions about your business on their website. If you don’t like the work of the first designer you’re matched with in the early phase, Toptal will start the matching process over again so they can find you a better match.

Another benefit of Toptal is that they have professionals in various design niches. They offer UX and UI designers product designers, game designers, creative directors, and more.

4. Webdew

Trustpilot rating: 4.8

Webdew is a lesser-known company, but their review rating speaks for itself. Their skilled developers have a UI/UX focus and will take you through the entire design process from wireframe design to backend development. They also handle things like website migration and WordPress development.

Webdew is anything but a one-trick pony. They offer web design, video production, marketing, and Hubspot-related services. But if you’re looking for other graphic design services like logo design or illustration, you’ll have to look elsewhere.

5. DesignCrowd

Trustpilot rating: 4.7

DesignCrowd is an innovative platform that connects businesses with freelance designers from around the world. By leveraging the power of crowdsourcing, DesignCrowd allows clients to post design projects and receive a wide variety of submissions from designers. This approach not only provides clients with creative options but also allows designers to compete on a global stage, showcasing their skills and gaining new opportunities. The platform covers many design mediums like logos, websites, and t-shirts making it a versatile solution for enterprises of any size.

DesignCrowd’s process is straightforward and user-friendly. Clients start by outlining their design requirements and budget. This is then made visible to the platform’s extensive network of designers. Interested designers submit their concepts, and the client can provide feedback, request revisions, and ultimately choose their favorite design. The competitive environment encourages high-quality submissions so you get great results. Additionally, they offer a satisfaction guarantee, so there’s no risk.

The value of signing up for an unlimited design service

1. Saves You Time

Hiring freelancers can take days or even weeks. You have to find the right person, check their availability, and direct them at each step of the design project. You can save time by subscribing to an unlimited graphic design service. These services have already done the vetting, which helps you cut the time needed to hire a freelancer & get usable work from them. These services have teams of designers with different skillsets so you can simply swap designers if you don’t like the direction you project is going in.

2. Saves You Money

Some graphic design services offer packages or bundles to help you save money that would be going to branding, social media managers, or ad creators. The design subscription model lets you pick to plan that offers only what you need and request multiple designs for a flat monthly fee. Unlimited revisions are built into the plan. So you’ll never pay extra fees or wait weeks for a simple project to be completed.

3. You Partner with Reliable Pro Designers

Since graphic design services manage the hiring process, they ensure the designers working for them are reliable and highly trained. Some freelancers are new to the industry, lack follow-through, or simply don’t know how to navigate professional conversations. Graphic design services guarantee that you’ll communicate directly with mature designers who respond to your requests and understand your vision.

4. You Double Your Design Output

For some companies like agencies, design output is critical. You need many different types of design projects completed by specific deadlines. You also need to manage multiple brands, which unlimited design teams are accustomed to helping agencies do.

With free trials and money-back guarantees, there’s no risk in trying out a new design service – You may just be surprised by how much work it takes off your team’s plate.

Continue Reading

Business

TikTok Is Toast: Get the Secret Weapon Brands are Using to Power Through

Published

on

Just when you thought the drama surrounding TikTok couldn’t get any juicier, the US government drops a bombshell. Just days ago, President Biden signed a bill that could ban TikTok across the entire country. 

TikTok has been asked to find a “new, non-Chinese owner” within the next 9 months according to CNN. The company is within its rights to comply (which will be tough) or file a lawsuit. Unsurprisingly, TikTok’s parent company ByteDance is already leaning toward the latter, announcing it’s ready for a legal battle.

With over 170 million Americans entrenched in the app, the prospect of its sudden disappearance sparks more questions than answers. What does a “ban” actually entail? For one, it doesn’t mean you’ll face legal action as an individual who still uses TikTok. And it doesn’t mean the app will magically vanish if you already have it downloaded.

Instead, the ban threatens to remove TikTok from Apple and Google’s app stores, which means no more updates, security patches, or bug fixes. This could pose a security risk to TikTok’s loyal user base.

But fear not, social media enthusiasts, because while the chaos unfolds, brands and influencers can use this time to get clear on their strategy. While the rest of the digital world is losing its mind, you can set your brand up to thrive like never before.

Enter Penji: Your Secret Weapon for Social Media Domination

It’s hard to stay relevant and have an effective social media strategy when things are so volatile in the digital world. But that’s only really true if you’re working alone.  

Particularly for marketing, design, branding, and social media agencies, getting help from professionals is crucial. You likely need copywriters, marketers, designers, and coders as the bare minimum.

So who’s Penji.. and who cares? 

You could say Penji is an ‘all-in-one chaos solution’ for brands with lots to do and little time to do it. They’re a design team that creates the visual assets that power numerous brands year-round. Penji can create custom:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

If you can name it, Penji can probably design it. Brands are getting crazy results. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

How does it work?

Penji is an unlimited graphic design service, which means they don’t put limits on how many designs you can get each month. You pay a flat monthly fee and request any designs, anytime. There’s no contract, so you can cancel or pause anytime too. 

Step 1: Create a Project: Go to Penji’s dashboard and select “Create a Project.” Choose a category (eg. logo) and provide all the details your designer needs to knock it out of the park.

Step 2: Get Matched Right Away: Once you’ve submitted your design brief, you’ll be matched with a pro designer via our AI matching system. From here, just sit back and relax.

Step 3: Review & Give Feedback: Within 24 to 48 hours, you’ll receive the first draft of your design. Provide point-and-click feedback directly on a project, and the designer will make revisions until you’re completely satisfied. There’s no limit to revisions, and you can swap designers if you don’t like the direction.

Step 4: Mark as Complete and Download: Once you’re happy with a project, simply mark it as complete. You can then download the files directly from the Penji platform, no need for external links or emails. Your files are securely stored in the cloud, ensuring easy access whenever you need them.

Not only can you communicate directly with your designers, but also creative assistants, project managers, or art directors depending on which plan you choose.

Never Hire an Unreliable Designer Again

For brands dealing with vetting and hiring headaches, Penji offers a hassle-free alternative. By eliminating the need for constant hiring/firing and payroll management, brands can bypass the headaches associated with maintaining a freelance (or in-house) team. Instead, you can tap into Penji’s pool of vetted creative talent, handpicked to meet the demands of even the pickiest clients.

Retain More Customers with a Bulletproof Brand Identity


Customer retention is another area where Penji helps businesses shine. By providing on-brand, consistent quality across every project, you’ll build trust and loyalty with your clients. With a dedicated team of creatives, project coordinators, and quality control experts, Penji ensures you put your best foot forward at every touchpoint. That means your customers won’t hesitate to pick you over a competitor – the design does the convincing.

The bottom line? With costs roughly 70% lower than hiring in-house designers, Penji offers a cost-effective solution without skimping on quality or speed. You’ll boost your production rates drastically for a fraction of what you’re used to spending. 

So don’t let the TikTok ban scare you away from focusing on social media growth. Partner with a design team that just gets you – and your social media strategy will start running like clockwork.

Ready to Win at Social Media?

If your interest is peaked and you’re ready to power your social media channels with more ease than ever, watch a quick demo to see how you can get all the designs you need in one place.

Continue Reading

Business

Fiverr vs Penji vs Canva: Who’s Your Winner?

Published

on

Solid graphic design is no longer a luxury – It’s a must-have. You don’t want to skimp out on design, especially when your competitors aren’t. Fortunately, accessing professional graphic design has never been easier. Businesses have multiple options: hiring freelance graphic designers, creating their own designs, or subscribing to graphic design services. In this post, we’ll look at the 3 leading platform for each of these avenues so you can decide who’s the best option for you: Fiverr, Penji, or Canva?

Companies Overview

Let’s start with a brief introduction to each company.

Fiverr

fiverr logo

Fiverr is a freelance gig platform for hiring remote workers, like web developers, podcast editors, video editors, and many more. Graphic designers are also available to hire on Fiverr with a wide scope of services. On Fiverr, you can browse various design styles to find the right designer for your project.

Penji

penji logo

Penji is a subscription-based graphic design service. You can subscribe and request as many designs projects as you want on a rolling basis. With Penji, you get access to 120+ design types, including web and app designs, presentation designs, motion designs, and illustrations. Plus access to art directors or project managers depending on what tier you choose.

Canva

canva logo

Canva is a do-it-yourself graphic design application that will help you design anything related to your business. You don’t need graphic design experience to use Canva. They offer templates to help you get started with designs like YouTube thumbnails or ads. Plus, you can edit those templates based on your unique branding.

Features

Fiverr

fiverr graphic design page

Fiverr provides businesses with two ways to find freelancers. First, you can find them using the search bar. Type “graphic designer” and find available designers to collaborate with. You can narrow your search by finding designers based on your design needs. For instance, you can browse “logo designers” instead of graphic designers.

As you select graphic designers, you can see that designers offer various plans depending on your design project. Plus, they indicate the following:

  • Number of designs they can create
  • Number of revisions
  • Turnaround time

Plus, you can also find reviews from previous clients to know their working experience with one of your top choices.

The other way to find freelancers is the Fiverr Enterprise platform. Fiverr specialists will help you find the best graphic designers, creatives, and other employees for your team. Plus, the platform includes onboarding, management, payment, and compliance.

Penji

penji webpage

Penji has many features to get you started, from submitting your first request to chatting directly with your designers. You simple click “Create” in the top right corner of the dashboard, submit your design brief, and get matched with the appropriate designer right away.

Here’s what to expect when subscribed to Penji:

  • Request 120+ designs
  • Get matched with the best designer for your project
  • Swap designers if needed
  • Manage multiple brands
  • Point and click revisions
  • Team collaboration
  • Designer chat window
  • Real-time updates

Canva

canva homepage

Meanwhile, Canva is a software loaded with many intuitive features to help you design your own projects. Features depend on the plan you choose. However, here are the basics:

  • Drag-and-drop editor
  • Access to 1 million templates, 3 million photos and videos, and thousands of design types
  • AI-generated designs
  • Printing and delivery

However, if you need more than that, you can access the following on the paid plans:

  • Resize and translate designs
  • Brand kits
  • Remove backgrounds
  • 1TB of cloud storage
  • 24/7 customer support

Turnaround Time

Turnaround time for Fiverr freelancers depends heavily on the graphic designer. They will indicate how long the delivery date would be. Some designers are quick (1-2 days) while others will take weeks for more involved projects.

Penji guarantees a 1 to 2-day turnaround time on most designs. If you’re subscribed to the Agency plan, they can even ensure same-day turnaround. However, complex projects like web or app designs will take longer.

Of course if you are using Canva, turnaround time is simply however long the project takes you! Again, this can vary depending on your design skills and whether or not you find the design elements you’re looking for.

Pricing

fiverr profile
example of a Fiverr profile with pricing page

Fiverr pricing depends on what designs you need. But as the name suggests, Fiverr refers to the $5 starting point that freelancers can charge clients with when working with them. However, there’s always the risk of poor quality. It’s best to vet each designer carefully and choose something reasonably priced.

Penji’s pricing is simple because you pay a flat monthly rate for all design work. Here are the pricing options depending on what tier of service you choose:

Lastly, Canva has three pricing tiers, depending on your needs and budget.

  • Canva – Free
  • Canva Pro – $15/mo
  • Canva for Teams – $10/mo (minimum 3 users)

Design Work and Production

Design work by Fiverr freelancers varies from experience level to design specialties. Many Fiverr freelancers produce decent work for clients, considering the rates they charge. However, not all design work from Fiverr is 100% the best. Considering Fiverr is the best for short-term work, expect one or few design variations for a project.

For Canva, we can use templates as the point of comparison for design work. Thousands of creators submit their templates to the graphic design software. Many templates look the same because it is the trend or looks modern. Regardless, Canva templates look decent to use as the base design for your brand. However, you need to modify it to your brand to avoid using similar templates from competitors or other brands.

Finally, Penji produces highly custom designs for clients. Because the price point is a bit higher, their design team can take the time to ensure you get the exact version of what you’re looking for. Penji isn’t a freelance platform, so you may get the chance to work with the same designers again and again (especially if you prefer their work).

Competitor Analysis

graphic designer

One fair comparison to make is between Fiverr and Penji since both deal with actual designers and their work. Here are a couple of comparison points for these two services to help you narrow your options further.

  • Design variations – Fiverr freelancers can create a few variations. Meanwhile, Penji designers can produce multiple variations since you can switch between designers.
  • Work volume – Fiverr designers can produce a limited number of designs, depending on plan inclusions. Ideally, they’re a good option for one-off projects. However, Penji can produce more than 10+ designs, especially if you have a monthly volume of designs.
  • Comfort – Penji allows you to sit back and run your company since it’s an extension of your team. Meanwhile, you need to browse and interview freelancers on Fiverr. Plus, you have to worry about payment and management.

But if we were to put Canva back into the equation, Canva has the upper hand in pricing. Plus, if you’re creative enough, you can produce great brand designs without the help of designers.

Final Thoughts

Graphic design work can be done and delivered in three main ways: doing it yourself, hiring a freelancer, or subscribing to a graphic design service. In this three-way showdown, each has its strengths and weaknesses. The three services have different models, which could benefit users or subscribers in getting their designs. It’s up to you which is the best design service for your situation. Good luck!

Continue Reading

Trending