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Influencer Marketing Statistics To Boost Your Brand’s Popularity



As social media influencers grow more prominent, businesses are on the lookout for influencers that would best represent their brands. In our digital generation, social media holds power in guiding the consumer’s attention to your brand. According to Chief Marketer, 86% of respondents hire influencers to improve their brand awareness. Here are 80 influencer marketing statistics to help your brand. 

Mega, Macro, Micro, Nano

Before we proceed to our influencer marketing statistics, let’s define the influencer categories that have taken shape throughout the years: 

  1. Mega-Influencer

Amongst social media influencers, this type of category holds the top spot. Typically, mega-influencers have more than one million social media followers. 

Follower Type: Diverse

Influencer Example: A-list or B-list celebrities

  1. Macro-Influencer

The key identifier for macro-influencers is their follower count. Typically, their number of followers ranges from 100,000 to 1 million. 

Follower Type: Targets specific demographics (young females, etc.) 

Influencer Example: Vloggers, Internet Famous Users, Content Creators

  1. Micro-Influencer

This influencer category has followers between 1,000 to 100,000 followers. On average, micro-influencers have a specific niche target. Compared to macro and mega, micro-influencers have a stronger relationship with their followers. 

Follower Type: Uniform or same interest followers. (Vegan living, business moms, etc.) 

Influencer Example: Topic specialist, industry expert

  1. Nano-Influencer

Nano-influencers have 1000 followers or less. This category of influencers is considered a new breed. On a positive note, it generates the highest level of engagement. However, the downside of nano-influencers is the limited reach of audiences.

Follower Type: Community, local neighborhood

Influencer Example: Local pastor, Community leader, etc. 

Influencer Marketing Statistics: Categories

Now, we’re aware of the different categories of social media influencers and their audience reach. It’s time to dive into the essential statistics that will help your brand’s decision:


According to Influencer Marketing Hub’s research: 

  • Mega-influencers generate at least 1.21% engagement on Instagram.
  • Meanwhile, on Youtube, mega-influencers receive a 0.37% rate of follower engagement. 
  • On TikTok, mega-influencers have 5% social engagement with followers. 


According to Influencer Marketing Hub’s research: 

  • According to statistics, micro-influencers boost more engagement rates compared to mega-influencers. 
  • Micro-influencers have an average engagement rate of 3.86 percent on Instagram. 
  • 77% of fashion micro-influencer prefer to use Instagram. 
  • Less than 10% paid for ads. 
  • This influencer category offers the best combination of engagement and broad reach. 

Meanwhile, according to other sources: 

  • Compared to an average consumer, micro-influencers have at least 22.2x more conversations weekly about great purchase recommendations (The Keller Fay Group).
  • At least 53% of micro-influencer never paid for post-promotion (Bloglovin). 

Influencer Marketing Statistics: Industry

  • As the influencer marketing industry rises, print advertisement decreases. 
  • As a whole, the influencer marketing industry is expected to be worth $13.8 billion this 2021 (Influencer Marketing Hub). 
  • In 2019, a total of 240 platforms and agencies focused on influencer marketing agencies appeared on the scene (Influencer Marketing Hub). 
  • The estimated number of influencer agencies and platforms reached 1360 (Influencer Marketing Hub). 
  • 90% of respondents believed influencer marketing is an effective strategy for marketing (Influencer Marketing Hub).
  • 50.87% of brands working with influencers have eCommerce stores.
  • Department stores are joining the influencer hype by partnering with fashion bloggers to promote their stores. 
  • According to 67% of marketing professionals, they engage with influencers to promote their content. 

Influencer’s Opinions

  • According to 69.4% of influencers, they chose this type of job to earn revenue.
  • Meanwhile, 54% of influencers are willing to work with a brand that respects them. 
  • In choosing which brand to partner with, content creators admit they determine which opportunities to choose depending on their audiences. Although earning revenue is essential, influencers value and curate what they show to their audiences. 

ROI, Conversion, and Sales

  • Surprisingly, 33% of brands don’t measure their influencer marketing ROI (Influencer Marketing Hub). 
  • On the other hand, 67% measures the ROI from their influencer campaigns. 
  • 38.5% of brands based their influencer marketing success on sales and conversion. 
  • Meanwhile, 32.5% of brands measure influencer success based on engagement and clicks. 
  • For every $1 spent on influencers, businesses gain $5.20.
  • Most marketing professionals (75%) say verified web traffic is the essential criteria in choosing an influencer. 
  • According to 89% of respondents, the ROI from influencer marketing is better than other strategies (MediaKix).

For some brands, working with influencers is not always smooth sailing. Here are some common problems brands always point out: 

  • Measuring ROI and campaign results pose a problem. 
  • Managing deadlines for campaigns and contracts have significant challenges. 
  • Some payments to influencers encounter processing difficulty. 
  • Other issues involve time restraints or bandwidth. 

Influencer Marketing Risks

  • 38% of brands claim to be a victim of influencer fraud (Influencer Marketing Hub).
  • Meanwhile, as influencer marketing’s popularity increases, 67% of brands are concerned about influencer fraud (Influencer Marketing Hub). 

Influencer Marketing Statistics: Budget

Despite the growing popularity of social media influencer marketing, some brands do not pay actual money. Here are different mode of payments by brands to influencers: 

  • 36% pays with free sample products
  • 21% admits only giving out a discount coupon
  • Only 32.4% pays influencers with actual money

Brand’s Budget for Influencer Marketing

  • This 2021, 75% of brands intend to dedicate a budget to influencer marketing (HubSpot). 
  • As influencer marketing’s popularity rises, 83% of brands decided to take their influencer spending budget from their marketing budget (Influencer Marketing Hub). 
  • In the following year, 63% of brands intend to increase their influencer marketing funds. 
  • 17% of brands are prepared to spend $500,000 or more on influencer marketing (Mediakix). 

Influencer Marketing Statistics: Social Media

Currently, a total of 42.7% of internet users installed ad blockers on devices. Most people hate ads as it tends to interrupt what they’re reading or watching, hence ad blocker use. This is a massive disadvantage for marketers as their content is blocked by at least half of the online population. 

It is one of the reasons why influencer marketing is growing in popularity. For successful influencer marketing, it’s vital to generate an organic engagement that does not look like ads. Besides, more than half of the younger generation uses social media as soon as they wake up each day. 

Internet users mostly encounter the content their favorite influencer posted rather than an ad. The best part? Consumers pay attention to the influencer’s content rather than a paid advertisement. 


A total of 67% of brands use Instagram as their primary platform for influencer marketing. It’s understandable as the platform has more than 1 billion active monthly users. Also, Instagram stories became a vital tool for the success of influencer marketing. This platform gives a considerable advantage and high engagement to aesthetic fashion brands and accessories. 


As TikTok rises in popularity, the percentage of brands who use TikTok for influencer marketing also increases.


As the world’s second most visited platform, successful content creators on YouTube can earn millions from their videos. 70% of teenage subscribers admit they relate to Youtube creators more than celebrities. Meanwhile, 6 in 10 YouTube subscribers would follow purchase advice and trust reviews from their favorite content creator rather than a TV personality. 


According to 40% of Twitter users, a Tweet from an influencer resulted in their purchase.

Blogs, Vlogs

According to 91% of millennials, online reviews from blogs or vlogs about a brand are trustworthy. After reading a positive review, 50% of consumers will likely take some action. In most cases, positive reviews encourage a purchase. Also, according to 98% of buyers, software reviews from blogs or vlogs influence their purchase. 

Other than that, most bloggers (68%) prefer to work with a brand instead of a network or agency. 


According to 4 in 10 users, they discover a brand thanks to celebrity endorsements on Snapchat. 


  • 2020 marked the increase of influencer-related marketing campaigns. This significant growth is a result of the initial impact of COVID-19. 
  • Across different campaigns, it turns out 56% of brands use the same influencers. 
  • 67% of brands prefer a campaign-based relationship with influencer marketing. 
  • Meanwhile, 80% of brands admit to increasing their production of content. 

Searching for Relevant Influencers

  • For brands that run in-house ad campaigns, 34% of respondents admit that finding influencers is challenging. 
  • 61% of brands admit searching for relevant influencers is complicated and difficult (Mediakix). 


In the end, influencer marketing is indeed a powerful strategy for niche-specific brands. If you want to reach a more comprehensive set of audiences, you should consider searching for an influencer relevant to your brand.

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Hypage Review: Is It Better than Linktree?



Hypage: Worth the Hype?

“Link in bio.”

The phrase is so ubiquitous, it’s almost lost its meaning. If you have a public-facing social media presence, you’ve had to think about what link you’ll put in your bio.

Hypage offers a new solution. Like Linktree, it lets you put your socials, your work, and all your other important links in one place. But it also lets you sell merch, subscriptions, and other digital products.

Is this the next big thing for content creators and entrepreneurs? Here’s our Hypage review.

What’s Hypage?

Hypage home page website screenshot

Hypage is a product by Hyax, a broader platform for selling digital products. Hyax itself is part of Rgrowth, a product incubator that also created the giveaway tool Vyper.

But chances are, you don’t care about all that. What can Hypage do for you?

First of all, chill. Second of all, Hypage claims it can cover your bases from all of the following services in one:

  • Linktree—Compile all your links in one place
  • Gumroad—Sell digital content to your fans
  • Patreon—Create your own membership
  • Ko-fi—Accept instant donations
  • Substack—Curate an email list

On top of everything else, Hypage takes zero transaction fees. They’re a subscription-based service, so you pay a simple monthly fee and get to keep whatever you earn from your content.

Hypage pricing

Pricing plans

Anyone can sign up for Hypage for free, but like I said, they make their money off of subscriptions. That means, as the old saying goes, you gotta spend money to make money.

Hypage offers three payment plans:

  • Free – An unlimited free tier that lets you create a fully custom bio link with a hy.page URL.
  • Pro – $19/mo. Allows you to sell products, accept donations, take fan requests, removes Hypage branding.
  • Enterprise – $39/mo. Allows you to sell subscriptions and memberships.

How to sign up for Hypage

Sign-up screen

You can either sign up for Hypage with a free account, or try a free trial of a Pro plan. Either way, your first step is creating a username, email and password.

Once you sign up, you’ll be asked what industry you’re in. The options include ecommerce, SaaS, music, digital marketing, and a few others. For the purpose of this review, I chose blogging.


Hypage review Projects tab

On the next screen, you’re asked to create a project; on the Pro plan, you can have up to three. Think of each project as a different brand, each with its own URL. Each project also has its own dashboard.

The Hypage dashboard

Hypage dashboard screenshot

The homepage of your dashboard includes a summary of your page’s activity: new people, orders, and revenue. Beyond that, there are sections dedicated to Hypage’s main functions:

  • Your link page
  • Products
  • Membership

As well as sections to keep track of orders, users, and settings.

Setting up your link page

Link pages tab screenshot

Before you get into page design, you’re invited to add as many links as you’d like. With custom icons and unique link settings, you can really add and customize any link you can imagine. You even have the option to embed code, including video.

Hypage review link page design menu

Next, you’re taken to the design tab, where you can fully customize your text, colors, and backgrounds. The layout is stagnant, but in my opinion, it looks more stylish and functional than the default layout for Linktree.

Keep in mind, on a free plan, your page will include Hypage branding. Pro users can eliminate that branding, but you’ll still have to use either a hy.page or links.page URL.

Another unique feature is uploading a custom thumbnail to appear on social media. For sellers, you can also add your own custom terms of service and privacy policy, and choose whether or not to require customers to check them.

Selling products and memberships

Product creation menu

Hypage offers a great deal of free rein for selling products and services. It’s a bit of a cheat, but you could really use this as an ecommerce tool. At the very least, ecommerce companies can easily use this platform to showcase their latest and most popular products.

You can create a description, add images, set an inventory, add digital files and links for deliverables, and choose from a range of pricing options. They seem to emphasize Stripe integration, but you can also set up through PayPal.

Blog design screen

Memberships are where the industry you picked when you signed up comes into play. Since I signed up as a blogger, it orients my membership page as a blog.

The customization options are similar to those of your link page. It’s not nearly as in-depth as a web design tool like WordPress, but it’s fairly in line with other subscription blogging platforms like Medium, Substack, and Patreon.

The layout is slightly different for users in other industries. Still, you basically create separate outlines for the homepage and for each individual post. You can also choose whether each post is paywalled or free.

Final Hypage review: Is it the future?

Hypage review analytics tab screenshot

Let’s return to the question of Hypage vs. Linktree.

Linktree’s Pro plan costs $9/mo, less than half of Hypage’s. For that price, they offer extensive analytics, design options, martech, and yes, monetization tools. You can accept payments and sell ecommerce products directly through Linktree.

Still, Hypage certainly offers a few things that Linktree doesn’t. Most notably, it allows you to create a Patreon-style subscription page embedded in your bio link. The analytics aren’t all that impressive, but this feature certainly sets them apart.

You also have to consider the basic product. As a free, bare-bones bio link service, is Hypage better than Linktree? Honestly, yeah. It’s just well designed, with a great array of custom options.

No, Hypage is not the only place to create a bio link and sell digital products on one site. With its high prices, it’s not likely to shake the table, even though it lets you keep your revenue. Unless you have a huge audience, the cut you take from Substack or Patreon is probably a better deal. 

For marketing, however, it’s always great to cut out excess and try to keep everything in one place. In that regard, and as a more stylish option for simple, free bio links, Hypage does have something to offer.

Final grade: 6/10 🤷

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The 10 Best Task Management Tools for 2023



person typing on a laptop

Managing a business can take a toll on you if you try to do everything yourself. Good thing there are numerous software available that can make your work easier and faster. Below are the ten best task management tools you can choose from.

What is a task management tool?

Before we get to the list, let’s understand what task management tools are. As its name suggests, a task management software is a digital platform that helps business owners and their teams manage their tasks. They help plan, organize, and prioritize tasks to complete them efficiently and within the specified time frame—just the help you’ll need in handling your business.

The 10 Best Task Management Software 

The following is our list of the best task management tools that will have you ready for 2023.

1. ClickUp

clickup screenshot

From your simple to-do lists to more complex tasks, ClickUp has got you covered. It allows you and your team to manage everything in one place—chat, tasks, documents, and goals. It provides access to a suite of practical and cost-effective productivity tools. It gives high customization capabilities and suitability for small and large businesses in various industries.

ClickUp has a forever free plan but to enjoy many of its amazing features, you may want to subscribe to their premium plans. Pricing starts at $5 per member per month and can go up to $19.

2. ProofHub


If your business requires you to have designs and other visual materials, ProofHub is the best task management tool for you. It can help you collaborate with your team members, especially when discussing visual assets. It is easy to use, thanks to its intuitive interface.

ProofHub has two plans you can choose from, the Essential and the Ultimate Control. Pricing starts at $45 and offers a free trial, so you can check out the app without making a considerable commitment.

3. Chanty

chanty screenshot

A team communication and collaboration software, Chanty enables businesses to communicate through instant messaging and voice or video calls. It is a cloud-based collaboration platform that uses AI to help with team communication, project management, and the automation of many tasks. Its unlimited group messaging feature lets you connect and collaborate with other teams.

Chanty has a forever-free plan suitable for businesses with up to 10 members. Alternatively, the business plan lets you do more for only $3 per user per month. 

4. Basecamp

basecamp screenshot

A reasonably priced task management tool, Basecamp has unique features you won’t find in many similar applications. Real-time communication, client access, and automatic check-ins are some of these. You can easily find projects as it has a designated place for file storage and sharing, making it ideal for team collaborations.

Basecamp is affordable. At only $11 per month per user, you can get unlimited use of most of its tools and features. It has two plans you can choose from, the Business and Personal.

5. Bit.ai

bit screenshot

Create, store, organize, and collaborate anywhere you are in the world with Bit.ai. This task management software lets you create project documents, technical documentation, client deliverables, and training guides, among many others. Its simple and intuitive user interface makes it ideal for first-time business owners.

To get started with Bit.ai, you can use their free plan, but you need to subscribe to their Pro or Business plans for additional features. Pricing starts at $9 and goes up to $15 per user per month.

6. nTask

ntask screenshot

Whether you’re managing small or big teams, nTask is an excellent task management tool. Its streamlining features will help you with project planning, financial summary, resource management, and many other tasks. In just a few clicks, you’ll be able to share files and comments, assign tasks, and track time.

This task management tool lets you try it for seven days without the need for a credit card. nTask offers three subscription plans with prices that start at $3 per month for the premium plan.

7. Trello

trello screenshot

Task management is easy with Trello cards, boards, and lists. At a glance, you can easily see your tasks and who’s handling them. It has a very low learning curve which lets your team get into action quickly. It offers many customization options and integrates with various third-party apps.

Like Chanty and ClickUp, Trello has a forever-free plan that you can use. But if you want to upgrade for more features, the three paid plans will suit your needs and budget quite well. Price starts at $5 per month if billed annually. 

8. Wrike

wrike screenshot

Get more done with a user-friendly task management tool such as Wrike. It has a fully-customizable dashboard, interactive Gantt charts, and real-time project reports, among many other vital features. It will give you complete project transparency, real-time updates, and insightful information that bring value to your business.

You can use Wrike for free, but for more features, its premium plans will let you do more. From $9.80 to $24.80 per month, you can manage tasks and many other processes easily and quickly.

9. Monday.com

monday screenshot

One of the most intuitive task management software, Monday.com is excellent for whatever size of business you have. Its straightforward and easily navigable interface lets you see the work ahead with just a glance. Collaborating is made easy as it enables you to upload and share files, tag members, and manage deadlines efficiently.

Monday.com is free to use forever, but a subscription plan is highly recommended to avail of its key features. 

10. Proggio

proggio screenshot

Track your business’ progress in one place with Proggio. Its Kanban board view lets you effectively manage your team’s tasks. It has customizable templates that help organize and manage everyone’s work anywhere they are in the world. 

Proggio has four paid plans that will provide you with more task-managing features. Pricing starts at $250 per month and can go up to $1,500.

Final Thoughts

In today’s competitive markets, businesses must manage project tasks as efficiently as possible. The responsibility to ensure that the team completes all assignments on time becomes effortless when you use a task management tool.

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Top 10 Free and Paid eCommerce Tools for 2023



person holding a smartphone

Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.

1. Shopify

shopify logo

Type: eCommerce platform

Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools. 

With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.


Starter (social and messaging apps only) – $5/mo

Basic – $29/mo

Shopify – $79/mo

Advanced – $299/mo

2. Veeqo

veeqo logo

Type: Inventory and logistics

Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping. 

You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.

Pricing: Free

3. SurveyMonkey

surveymonkey logo

Type: Survey

One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey

With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.


Team Advantage – $25/user/month

Team Premier – $75/user/month

Enterprise – Contact sales

4. Wave

wave logo

Type: Accounting and Invoicing

Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:

  • Invoicing
  • Payments
  • Accounting
  • Banking
  • Payroll
  • Advisors

With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you. 

Here’s the pricing for their Payments, Payroll, and Advisors features:

Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)

Bank payments: 1%/transaction

Payroll: Tax service states – $40/mo; Self service – $20/mo

Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo

5. Rewind

rewind logo

Type: Data protection

Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there. 

Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.


Starts at $39/mo

6. Zendesk

zendesk logo

Type: Customer service

Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.


  • Suite Team – $49/mo
  • Suite Growth – $79/mo
  • Suite Professional – $99/mo

7. Jungle Scout

jungle scout logo

Type: Marketing

If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.

They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.


Basic – $49/mo

Suite – $69/mo

Professional – $129/mo

8. Copysmith

copysmith logo

Type: SEO/Marketing

Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart. 

With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.


Starter – $19/mo

Professional – $59/mo

Enterprise – Contact Sales

9. MailChimp

mailchimp logo

Type: Marketing

MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.

Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.

Pricing (Marketing platform – Starts at 500 contacts):


Essentials – $11/mo

Standard – $17/mo

Premium – $299/mo

10. Google Analytics

google analytics logo

Type: Analytics

Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics. 

Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.


Start for Free

These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.

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