Business
What Does a Social Marketer Do: A Deep Dive Into Social Marketing
The rising social issues in every part of the world are a cry for help. Although many non-profit institutions address societal problems, it needs a more influential movement. And this is where social marketing steps in. But what is social marketing, and what does a social marketer do? Let’s dig deeper into why this approach is slowly creeping into every social marketer’s arsenal.
What is Social Marketing?
If you Google “social marketing,” most results show you “social media marketing” articles. However, social marketing is not the same as social media marketing. Social media marketing involves selling or promoting products and services on various social media channels. Most of these advertisements are for the benefit of the companies, and increasing profits is a primary goal.
Social marketing is an approach that aims to influence people’s behavior positively. While promotions are still part and parcel of social marketing, most revolve around healthy habits and individual development. The “product,” in this case, refers to the behavior social marketers want to change. This type of marketing is implemented to address social and environmental issues crippling societies from optimum functionality.
Social marketing works because it’s sustainable and targets long-term impact. It aims to change people’s perspectives and habits on things hindering their progress mentally and physically. Most institutions that create these social marketing campaigns are:
- Non-profit organizations
- Non-governmental organizations
- Cooperatives
- Government
- Charity
- Customary institutions
The 4 Ps of Social Marketing
Like marketing in general, social marketing also dwells on the 4 Ps: Product, price, place, and promotion. However, a social marketer uses each one differently.
- Product. Social marketers don’t sell physical products or services. However, they are selling “behavior influences.” For instance, marketers could create campaigns around environmental preservation, poverty solutions, mental health support, or teen pregnancy prevention.
- Price. Social marketing doesn’t require hefty price tags. More often than not, the price in this context refers to the individuals’ willingness or efforts. It can also account for the time it takes for individuals to change or the duration of the action to change destructive behaviors. An excellent social marketing plan will reduce the time by providing support. It will also shorten the duration by making solutions accessible to target audiences.
- Place. Place refers to how accessible actions and solutions are advertised in social marketing campaigns. If you’re vouching for addressing mental health issues, how accessible are psychiatrists for those who need help? Do they have mental health professionals available in their area? Social marketing isn’t only about vouching for change but it’s about offering solutions to make the change happen. And accessibility is one of the reasons why people find it hard to turn their lives around.
- Promotion. This last principle pertains to the same promotional efforts that most marketers do. Social marketers advertise their campaigns on TV, in magazines, social media, billboards, or any commercial channel.
What Does a Social Marketer Do?
A social marketer develops social marketing campaigns that target audiences battling with social issues or areas that need preservation through human efforts. The aim of creating these advertising methods is to bring about social change and permanent behavior change.
A social marketer has to go through a step-by-step plan to ensure that every campaign makes an impact. First, they conduct market and audience research and analysis. They then follow this up with execution plans discussed within the marketing team.
What a social marketer does is similar to what general marketers do, except they focus on social change. They also create campaigns around consumers’ mental and physical satisfaction instead of profits. Most social marketers work for non-profit organizations, government entities, charity organizations, and traditional institutions.
Here are some social marketer responsibilities:
- Conducts market research and analysis to identify social issues
- Gathers consumer data and behavioral patterns to craft the most relatable and convincing message
- Investigate current community practices that offer support for these social issues
- Analyze if the social problems are worst enough to develop campaigns
- Do a cost analysis to identify if the impact outweighs the costs of the campaign.
- Plans with the marketing team on what, where, when, and how to promote the campaigns
- Creates advertising materials to deliver the message to target audiences, such as flyers, billboards, online ads, newspaper ads, and more
- Social marketers write the policy and monitor policy implementation.
- Monitor the results of the campaign.
- May organize some fundraising events to support social marketing campaigns
What are the Characteristics of a Social Marketer?
A social marketer must possess these traits to ensure a more persuasive and positive outcome:
- Exhaustive research skills
- Creativity
- Acumen in understanding social behaviors
- Critical thinking
- Analytical skills
- Excellent communication skills
Does a Social Marketer Need Education and Training?
While anyone can do social marketing, it helps to have a degree in any related field. Most professional social marketers have a bachelor’s degree in business, social sciences, marketing, and any related field.
Tips to Become a More Effective Social Marketer
Being a social marketer is already an achievement because this job runs on passion and the desire to help others. And not a lot of people have the determination to keep pursuing good change regardless of how difficult this is. To become a more impactful, influential, and effective social marketer, do these tips:
- Identify what behavior change you want to focus on and stick to that behavior in every campaign.
- Know who your target audience is. Creating relevant messages and graphics is easier if you know who you’re marketing to.
- Determine what hinders people from making the change. Is there a lack of counseling to address depression and anxiety? Do women in the workforce feel ridiculed by male higher-ups? Are condoms accessible to teenagers?
- Minimize the barriers that are keeping people from changing for the better.
- Share your ideas with the marketing team and selected groups of people.
- Highlight the benefits of social change in every campaign.
- Continually monitor results to see if your campaign has made an impact.
Conclusion
A social marketer plays a vital role in society. They encourage perennial change to ensure a society and its people function for the good of the community. By identifying social issues, social marketers can bring change through well-thought-out campaigns. Finally, it’s easy to achieve behavioral change by implementing solutions and support.
What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.
Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.
That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.
What is mid century modern design?
After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.
As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.
The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.
Why should I buy a mid century modern office chair?
Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.
When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.
If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.
Where can I get a mid century modern office chair?
1) Wayfair
When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.
MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)
2) France & Son
Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.
MCM office chair example: Brooks ($695)
3) Houzz
Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.
MCM office chair examples: Arvilla ($173), Rathburn ($259)
4) Laura Davidson
The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.
MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)
5) Icons of Manhattan
Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.
MCM office chair example: Ribbed Medium ($219)
6) Amazon
Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.
MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)
7) AllModern
AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.
MCM office chair examples: Frederick ($229), Kealey ($349)
8) Overstock
Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.
MCM office chair example: Joseph Modern ($163)
9) Walmart
Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.
MCM office chair example: Waleaf ($97)
10) Target
Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.
MCM office chair example: Lombardi ($136)
A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.
According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.
These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.
Top 5 Online Payroll Services
Gusto
Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools.
Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.
The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:
Simple
Price:
$40/mo + $6/mo per person
Plan details:
- Full-service single-state payroll including W-2s and 1099s
- Employee profiles and self-service
- Basic hiring and onboarding tools
- Gusto-brokered health insurance administration
- Employee financial benefits
- Payroll and time-off reports
- Custom admin permissions
- Integrations for accounting, time tracking, expense management, and more
Plus
Price:
$80/mo + $12/mo per person
Plan details:
(All Simple plan features +)
- Full-service multi-state payroll including W-2s and 1099s
- Next-day direct deposit
- Advanced hiring and onboarding tools
- PTO management and policies
- Time tracking and project tracking
- Workforce costing and custom reports
- Team management tools
- Full support
Premium
Price:
Bespoke pricing, reach out for a personalized quote
Plan details:
(All Plus plan features +)
- HR Resource Center
- Compliance alerts
- Access to certified HR experts
- Full-service payroll migration and account setup
- Health insurance broker integration
- R&D tax credit discount
- Waived fees and exclusive pricing
- Performance reviews
- Employee surveys and insights
- Dedicated support
QuickBooks Online Payroll
Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.
QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:
QuickBooks Simple Start (2025)
- Price: $38/month for 1 user
- Best for: Freelancers and small teams with basic payroll needs
Features:
- Automated bookkeeping
- 5 free ACH bank transfers/mo for bills
QuickBooks Essentials (2025)
- Price: $75/month for 3 users
- Best for: Small businesses needing deeper financial tracking
Features:
- Includes all Simple Start features, plus:
- Recurring invoices
QuickBooks Plus (2025)
- Price: $115/month for 5 users
- Best for: Growing businesses with HR and compliance needs
Features:
- Includes all Essentials features, plus:
- AI-powered profit & loss insights
- Anomaly detection and resolution
- Budgeting
QuickBooks Advanced (2025)
- Price: $275/month for 25 users
- Best for: Established businesses with HR and compliance needs
Features:
- Includes all Plus features, plus:
- Custom user management and permissions
- Custom report builder
- Data sync with Excel
- Revenue recognition
- Forecasting
OnPay
OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes.
OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.
Pricing:
$49/mo + $6/mo per employee
SurePayroll
SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).
SurePayroll also offers a mobile app— available on both Apple and Android devices.
SurePayroll offers live support through its United States-based support team through chat, email, or phone.
Small Business Payroll
- Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
- Best for: Small businesses and startups
Features:
- We file and deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports and pay stubs are available online 24/7
- Supports W-2 employees and 1099 contractors
Nanny & Household Payroll
- Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee
Best for: Homeowners
Features:
- Signature-ready Schedule H
- We file & deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports & paystubs available online 24/7
- Supports W-2 employees & 1099 contractors
Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.
What Is Tiktok Pink Sauce? The Viral Condiment, Explained
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
Gift Guide: 25 Best Gifts for Women for All Occasions
History of the NBA: The Success Behind the Big League
Demio SaaS 2025 Review: Features, Pricing, Pros & Cons
Top 12 Uses for The Metaverse That Will Change Your Life
Top 10 Best Places to Buy a Mid Century Modern Office Chair
Top 10 Best Places to Buy a Mid Century Modern Office Chair
History of the NBA: The Success Behind the Big League
8 Best Equipment for YouTube Every Content Creator Needs
Demio SaaS 2025 Review: Features, Pricing, Pros & Cons
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
Top 10 Small Business Organization Tools for 2025
Top 12 Uses for The Metaverse That Will Change Your Life
Entertainment4 days agoHistory of the NBA: The Success Behind the Big League
- Reviews5 days ago
Demio SaaS 2025 Review: Features, Pricing, Pros & Cons
- Lifestyle3 days ago
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
- Lifestyle4 days ago
Gift Guide: 25 Best Gifts for Women for All Occasions
- Top Stories3 days ago
What Is Tiktok Pink Sauce? The Viral Condiment, Explained
