Business
The Most Successful Social Media Campaigns of 2022
Published
2 years agoon
Social media has become integral to our daily lives, and companies worldwide are leveraging it to reach out to their customers. In 2022, we witnessed several innovative and successful social media campaigns that captured the attention of millions of users and resulted in increased engagement, brand awareness, and sales. Let’s take a look at the valuable lessons we can learn from them:
1. GOAT vs. GOAT by Louis Vuitton
The GOAT vs. GOAT social media campaign of Louis Vuitton featured the two goats of football, Cristiano Ronaldo and Lionel Messi. Captured by photography goat Annie Leibovitz, the image had the footballers playing chess on top of Louis Vuitton checkered trunks on Instagram.
The campaign aimed to promote Louis Vuitton’s luxury travel trunks and accessories and targeted soccer stars’ fans and fashion and luxury enthusiasts. If you need an example of a highly successful social media campaign, this is it.
2. If You Can Dream It, Tweet It Campaign by Twitter
The “If You Can Dream It, Tweet It” campaign on Twitter featured the real-life success stories of celebrities who shared their dreams on the platform. The emotional advertising campaign empowered users to pursue their passions and showcased how dreaming big can lead to fulfilling life experiences.
By leveraging the power of social media to connect with its target audience, the campaign demonstrated how emotional advertising could create impactful messages. It effectively communicated positive messages of hope and perseverance, encouraging users to move toward achieving their own goals and aspirations.
3. Footballverse by Nike
In November of 2022, Nike released an innovative social media campaign that brought together past, present, and future football players in a fictional storyline. The campaign included a short film called “Footballverse,” which showcased a team of scientists calling up legendary football players to compete with current and future stars of the game.
The campaign successfully engaged a wide range of fans by featuring a star-studded cast of football icons. Overall, the campaign demonstrated how an engaging storyline could be used to promote a product and generate excitement and buzz around a brand.
4. #UnboringMornings by KFC
KFC’s #UnboringMorning social media campaign aimed to promote the fast-food chain’s breakfast offerings. While KFC is known for its lunch and dinner menu, the campaign was designed to shift the brand’s perception as a breakfast destination by showcasing a series of quirky videos and contests that were far from ordinary.
The campaign featured unique breakfast items like the KFC Chizza. It also offered the chance for customers to win fun prizes. This is a compelling example of how social media can be used to introduce new offerings while creating a buzz.
5. OMG! Fund By Airbnb
June 2022 saw Airbnb create a social media campaign called OMG! Fund. The brand invited people to submit their ideas for unique and innovative places to stay, which would then be judged based on originality, feasibility, and user experience.
In an exciting twist, 100 winners were selected, each awarded $100,000 to bring their idea to life. The campaign successfully engaged Airbnb’s target audience and showcased the brand’s commitment to creativity and innovation.
6. Wrapped Campaign by Spotify
Spotify’s “Wrapped” campaign was a highly successful social media marketing initiative that showcased the brand’s dedication to personalized and engaging user experiences. The campaign allowed users to explore and rediscover their favorite artists, songs, and podcasts in a highly interactive and customized way.
With over 60 million shares from 90 million users, the “Wrapped” campaign has become an annual tradition that fans eagerly anticipate each year. The campaign’s success demonstrates the power of social media to create immersive and exciting brand experiences that resonate with users and generate enthusiasm and buzz around a product or service.
7. Super Bowl Awareness Campaign by Reddit
During the 2022 Super Bowl, Reddit launched a unique brand awareness campaign that captured viewers’ attention. Instead of a typical flashy commercial, the Reddit ad started like a typical car ad but abruptly cut to an image of the Reddit logo and galloping horses in a field.
The 5-second ad was an unconventional way to grab attention, but it successfully drove viewers to social media as they tried to make sense of what they had just witnessed. Reddit then followed up with a tweet explaining the ad, which garnered over 464,000 views, further amplifying the campaign’s reach.
8. Bologna Face Masks by Oscar Mayer
American meat and cold cut producer Oscar Mayer made a bold move when they ventured into the skincare industry for the first time. They released the social media campaign that caught many by surprise: the bologna face mask campaign. It played on the nostalgia trend of the 80s and 90s, where bologna sandwiches were considered a gourmet meal for many kids.
The masks resemble the pseudo-face masks kids make from real bologna by tearing holes for their eyes and mouth. Of course, the masks weren’t edible.
9. Daniel Craig for Belvedere Vodka
This social media campaign created by Belvedere Vodka featured Daniel Craig bidding his James Bond persona a farewell. In the video, we see the actor ditching his Bond ways to arrive at a hotel, dance along the corridors, and finally enjoy a sip of the vodka.
The ad’s message is that everyone has different sides to their personality and should embrace their true selves, just like what Craig did in the ad. The campaign successfully utilized Craig’s star power and was a fun and fresh take on the typical celebrity endorsement campaign.
10. McDonald’s Menu Hacks Campaign
In January 2022, McDonald’s launched a social media content strategy that featured its own menu hacks, capitalizing on the popular trend of secret menus and menu hacks. McDonald’s combined two or more popular items into a single meal and these Frankenstein-type offerings.
Even if the food combinations weren’t well-received, the campaign effectively engaged with McDonald’s social media fan base and successfully tapped into the enthusiasm for menu hacks and secret menus.
Final Thoughts
As social media continues to evolve, it is essential for businesses to stay up-to-date on trends and to experiment consistently with new ideas to keep their audiences engaged. These ten social media campaigns provide a valuable source of inspiration for businesses of all sizes and industries, demonstrating that social media can be an effective tool for building brand awareness, driving conversions, and, ultimately, achieving business success.
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Surprisingly, MLMs have become one of the most lucrative scams in recent years. But to sum it all up, its structure is only beneficial for those at the top, as they are the ones making all the money. Meanwhile, the new recruits are at the bottom, waiting for scraps.
Although various efforts have been underway to expose these pyramid schemes, many people still fall for them. It seems that the trend has never really died down, as we often see a new trend of scrappy moms and fresh-outta-college girls going ga-ga over these weird products. One of the more controversial is Elomir’s Axis Klarity.
Before this was launched, many distributors posted videos and images of themselves with photoshopped Post-its on their tongues. And of course, they were passing it off as a real product. Soon enough, the hashtag #Changetheconversation was plastered all over social media.
So, what could have gone wrong? Let’s go over the story of Axis Klarity and its parent company, Elomir.
About Axis Klarity and Elomir
Axis Klarity is a product created by Elomir, making a buzz in 2022. It still exists today, but seems to be operating under the radar. That said, let’s get to know it better.
If you’re familiar with those Listerine strips that dissolve on your tongue, then you’ll find this product to be similar. Only, instead of making your breath smell minty fresh, Elomir claims that it’ll improve your mood, calm your mind, and increase your cognitive abilities. How does it do this, exactly? Who the f*ck knows? Their website doesn’t explain much.
It does offer a few testimonials, mostly from women who happen to be distributors. There is one testimonial from a 13-year-old girl, claiming that Axis Klarity had helped her in school.
There’s only one problem with that: on the bottom of their website, in tiny print, Elomir states that their flagship product is not intended for those under 18.
Strange. But I’m sure it’s nothing, right?
Red Flags… Red Flags Everywhere!
Now, here’s the deal with Axis Klarity; the ingredients are alarming.
Before Axis Kalrity’s launch date, people searched their website for an ingredient list. Here’s what’s in these “cure-all” yellow strips:
- Curcumin Conjugate
- NAC Conjugate
- Thiamine Conjugate
First off, there’s really nothing here that would cause a change in mood, clarity, or any other benefits listed by their distributors. But what’s even shadier is the ingredient “NAC Conjugate.” This is an antioxidant that should be inaccessible to the general public.
So how does Axis Kalrity, an unregulated supplement, include this ingredient? It seems that the FDA is pretty lax about NAC Conjugate, despite declaring that it is not a supplement. Unless a company is promoting their NAC Conjugate as a cure-all, they don’t have to worry about the FDA busting down their door.
Still, I personally wouldn’t take prescription drugs from an unregulated source (unless I’m trying to party).
Okay, so we now know the product is crap. But what about their business practices?
For the longest time, Axis Klarity was in this “pre-enrollment phase”. It’s basically like preordering a game on Origin, but surprisingly shadier. Because instead of preordering products, people were signing up as future sellers. Before making any actual sales, Elomir was already making millions off recruitments alone.
But that’s not all. When Elomir finally launched their knock-off dental strips, it was a MASSIVE flop. Hundreds of orders went unfulfilled, as the number of products they had in stock couldn’t cover the number of people buying them. Still, Elomir took the money from everyone who ordered, offering no refunds.
The company later claimed that this ordeal was due to machinery issues. But anyone with a brain could tell that they were simply unprepared.
Elomir continues to push forward, promoting Axis Klarity with flaky testimonials while their distributors and customers lack compensation for their orders.
Conclusion
It’s an MLM, through and through – ‘nuff said. If you’re thinking about buying Axis Klarity or becoming a seller, just… don’t. I recommend saving your time and money by purchasing some of those Listerine strips. You’ll actually get what you pay for.
Featured image from Elomir
How can you recession-proof your business?
This is a common question among business owners who are concerned about how well they will fare in an unpredictable economy.
Whether or not we’re officially in a recession, many companies are feeling the pressure—rising costs, shifting consumer habits, and ongoing market uncertainty. While no business is completely immune to downturns, there are practical strategies you can adopt to strengthen your resilience.
But what is a recession-proof company?
A recession-proof company is a business that can maintain stable revenue and demand even during economic downturns. These ventures typically offer products or services that consumers continue to need regardless of financial conditions.
In this guide, we’ll explore key ways to make your business more recession-proof and help you navigate today’s challenges with confidence.
Are We in a Recession?
The term “recession” often sparks panic, but its technical definition is more specific. A recession typically refers to two consecutive quarters of negative gross domestic product (GDP) growth.
As of 2025, many economies have shown signs of slowing down, like higher inflation, cautious consumer spending, and volatile markets. However, most experts agree we are not currently in a formal recession.
Key indicators, such as GDP growth, employment rates, and consumer demand, remain relatively stable in the U.S. and many parts of the world. Still, uncertainty looms due to persistent global conflicts, supply chain disruptions, and high borrowing costs.
Even if we’re not in a recession by definition, businesses are feeling the squeeze. That’s why preparing now and building a recession-proof business is crucial to staying strong through future economic shifts.
Will There Be a Recession?
Predicting a recession is tricky, and even seasoned economists debate its timing. While the economy may not be in a technical recession today, many experts warn that a downturn could still happen in the near future. High inflation, fluctuating interest rates, and global instability keep businesses on edge.
That’s why building a recession-proof business now is a smart move. Some industries can weather economic storms better than others. What business does well in a recession, and what sells best in a recession? If we look back at history, the ventures that thrived in the 2008 recession included:
- Discount retailers
- Repair services
- Healthcare
- Essential goods providers
These businesses focused on solving everyday problems and offering cost-effective solutions, something customers prioritize when money is tight.
On the flip side, the worst businesses to start during a recession are often those that rely on:
- Luxury spending
- Large capital investments
- Non-essential services (high-end travel, event planning, niche hobby stores, etc.)
These ventures typically struggle when consumers cut back on discretionary spending.
Even if the next recession doesn’t arrive tomorrow, building flexibility and resilience today will help you prepare for whatever comes next.
5 Ways to Recession-Proof Your Business
If you’re a business owner concerned about the economy, these 5 tips can help.
1. Find Low-Cost Solutions
Survive a recession by saving money. Brilliant, right? But this isn’t just about cutting temporary costs to weather the storm. To truly recession proof your business, you need to set up for the future.
Some businesses choose layoffs and department closures when times are tough, but this shouldn’t be your first resort. For starters, think about scaling back your operating costs. Consider migrating to cloud storage, or finding cheaper software alternatives.
For example, many businesses rely on freelancers to supplement their creative team, which can start to add up when you need a lot of designs.
You might find that you save money by switching to a subscription-based graphic design service like Penji. Check out our review to see why we recommend it. You can also sign up with our special 35% off promo code — PREP35.
2. Put People First
In a recession, you may have to scale down your business operations, and that can mean letting people go. But if you intend to survive the recession, mass layoffs may do you more harm than good.
A business is made up of people, and each worker plays a role in developing your brand’s unique personality. Layoffs can sour long-term relationships, but they can also change who your company is on a fundamental level.
In a recession, some downsizing might be inevitable. But to recession proof your business, aim for transparency. Talk to employees about your difficult decisions, let them know where you’re cutting costs and what prospects may look like down the road.
3. Rethink Your Architecture
Every application has an architecture. If you produce tech, you can recession-proof your business by rethinking how you deliver it.
For example, you may consider a microservices architecture, which is sometimes less expensive than a singular (“monolithic”) setup. This considers each element of your service as its own mini-service.
For instance, an ecommerce site might use different services for accessing a user’s account, their shopping cart, and processing their payment. The user still sees one website, but under the hood, they’re accessing different services.
4. Demonstrate Your Value
Chances are, you’ve already given a lot of thought to what, exactly, your business offers. It should be at the core of all your marketing materials, your whole brand strategy.
But to recession-proof your business, you’ll need to double down. It’s not just, “What can we do for you?” It’s, “Why do you need us?”
Some of the best ways to demonstrate your business’ value include:
- Money saved
- Life improved
- Everyday problems solved
- What sets you apart from competitors
5. Be Flexible
On the one hand, you want to hold onto your business fundamentals to survive a recession. Your people, your values, your product. But when something needs to change, you can’t afford to be too precious about your current processes.
Be willing to make changes, but make informed ones. Test out new messaging, new products, new pricing models. If your ads are losing ROI, it might just be a sign of the times, but it’s worth looking into different strategies that could give you a boost.
You might think that in order to recession-proof your business, you need to avoid showing signs of weakness. The fact is, the most stubborn businesses are often the first to go.
Markets change a lot during a recession. When you come out the other side, you want to be ready to meet whatever new challenges come your way.
The Lowdown
Learning how to recession-proof your business isn’t about avoiding risk but creating stability in an unstable economy.
While you can’t control the economy, you can control how you prepare. Focus on cutting unnecessary costs without sacrificing your team, demonstrate clear value to your customers, and stay flexible with your strategies.
Businesses that survived the 2008 recession didn’t just hold on; they evolved. The best way forward? Start building resilience now so your business can thrive, no matter what the market throws your way.
McKinsey & Company reveals that 73 percent of bank transactions worldwide now take place online, such as in digital banks and payment systems. The increasing demand of customers for more flexible banking options is attributed to the rise in online banking channels. People prefer online banks because they offer simple tools and resources to manage their money. With this trend, online banking is here to stay.
Best Online Banks: A Quick Guide
Image Source: Tima Miroshnichenko from Pexels
An online bank should cater to your financial needs like any traditional alternative. Here are a few factors to consider when choosing online banks:
Annual Percentage Yield (APY)
The annual average yield offered under each account will tell you how much interest your money will earn. When comparing online banks, consider one that offers competitive rates across all of its deposit accounts.
Products and Services
Some online banks offer a complete package of banking products, including checking, savings, certificates of deposit (CDs), and money market accounts. They also offer loans and credit cards. So, look at the products and services offered by online banks before making a decision. You may also combine the services of an online bank with a traditional brick-and-mortar bank.
Account Access
Typically, online banks offer 24/7 access to your account through their website or app. However, you should also consider how the bank handles deposits and withdrawals. It is crucial to know the restrictions, if any, on transfers, the limitations on withdrawals, and whether the bank accepts free cash deposits.
ATM Network
An ATM network is essential if you frequently withdraw or deposit cash. An extensive ATM network will help you avoid transaction fees. If the bank is not associated with a large ATM network, you should look for one that will reimburse out-of-network ATM fees.
Digital Tools
The best online banks offer innovative digital tools to help you accomplish financial goals. For example, Ally will help you organize your savings goals with savings buckets and analyze your spending habits to safely transfer available funds from your checking to your savings account.
Fees
You should avoid any bank, online or otherwise, that charges monthly fees or has extensive requirements to avoid them. Many online banks offer no-fee deposit accounts, require a low or $0 initial deposit to open the account, and don’t need a minimum balance to avoid maintenance fees. However, make sure you know whether the bank charges excessive withdrawal fees, paper statement fees, or fees for other services that you may want to use regularly.
Customer Service
Since you won’t have access to in-person customer service with an online bank, determine how you can contact a customer service representative if needed. Most online banks offer telephone support, live chats, or assistance via email. Some online banks also offer access to live support via extended hours or 24/7.
10 Top-Performing Online Banks
1. Alliant Credit Union
Alliant Credit Union is an NCUA-insured online credit union offering members competitive deposit account rates and minimal fees. Most accounts don’t charge maintenance fees, but these can be waived if you sign up for e-statements. Membership is available for current or former employees of Alliant’s partner businesses in the US. You can also become an Alliant Credit Union Foundation digital inclusion advocate to become eligible for membership. Signing up costs $5, but Alliant will pay the one-time fee on your behalf.
Alliant’s certificates earn solid APYs, with terms ranging from one year to five years. Its savings account earns a respectable yield of 3.10% APY on balances of $100 or more, but there are plenty of higher-yielding savings accounts with APYs over 5%. We like that Alliant’s High-Rate Checking account pays a better yield than other checking accounts and doesn’t require a minimum balance or charge service fees.
2. Varo Bank
Varo offers checking and savings accounts but doesn’t offer deposit certificates. Savings account comes with an APY starting at 2.50%. That rate becomes 5.00% for the first $5,000 if a customer meets the monthly requirements of the bank.
Cash deposits have limits and fees, and Varo customers can only deposit cash at a 3rd party retailer that joins the Green Dot network, including CVS, 7-Eleven, or Walgreens. On the other hand, cash withdrawals can be made through an ATM in the Allpoint network for free.
3. Ally Bank
Established in 2009, Ally Bank is full-service online bank that offers competitive rates on all deposit accounts. Customers can enjoy the highest rates for all balances, regardless of tier. Overall, the high APYs, minimal fees, and reliable customer service support makes Ally an excellent banking solution for millenials who want better savings and retirement plans.
4. Discover Bank
Discover Bank offers deposit accounts, credit cards, personal loans, and student loans. We like that Discover offers deposit accounts, such as CDs, savings, and a money market account, at competitive rates with no fees. While its $2,500 minimum deposit requirement for its CDs is steep, there is no minimum deposit required to open and maintain a savings, money market, or checking account.
5. Laurel Road
Laurel Road, powered by KeyBank, helps healthcare and business professionals achieve their financial goals. They offer student loan refinancing, mortgages, personal loans, credit card, and specialized savings accounts. Laurel Road also offer Loyalty Checking with a low APY. New customers can earn a sign-up and monthly bonus with qualifying direct deposits. In addition, both savings account and checking account has no monthly free or minimum balance requirement.
6. Capital One
Capital One offers an above-average 3.80% APY on its savings account, strong rates on its certificates of deposit, and 0.10% APY on all checking balances. All accounts are free, and customers can access over 70,000 free ATMs.
7. American Express National Bank
This bank offer High Yield Savings Account with a 3.80 APY. Likewise, certifcate deposits (CDs) have competitive rate and there is no minimum opening deposit. You don’t have to worry in case you encounter banking-related issues because American Express National Bank has 24/7 phone support and online chat support.
8. Marcus by Goldman Sachs
Launched in 2016, Marcus is the online-only banking arm of Goldman Sachs, one of the 15 largest banks in the US. The bank’s savings accounts and CDs offer competitive yields and no monthly maintenance fees.
While some online banks offer no minimum deposit requirement to open an account, Marcus requires a $500 deposit to get started with a CD. There’s no minimum deposit requirement for its high-yield savings account. Marcus doesn’t offer a checking account or money market account.
9. My Banking Direct
My Banking Direct is the online-only arm of Flagstar Bank, N.A., which New York Community Bancorp owns. The bank is a lean financial service that offers only savings, checking, and a five-month CD term. The APYs on its savings account and CD are among the best available today.
In addition, the bank doesn’t charge monthly or overdraft fees and provides surcharge-free ATM access through a 55,000 Allpoint and Presto network. To open a savings account, you must deposit $500. Checking accounts can be opened with just $1. During the week, you can access extended customer service hours until 8 p.m. ET and 2 p.m. ET on Sundays.
10. SoFi
SoFi (short for Social Finance) was the brainchild of Stanford Graduate School of Business students who created an alumni-funded lending source initially focused on refinancing student loans. Since then, SoFi has expanded into a variety of loan categories and now offers online checking and savings accounts.
Conclusion
Online banks lets manage your money and account via a website, mobile device, or app. Also, online banks generally offer higher interest rates and fewer fees than traditional banks. You should remember that while technology makes everything accessible, online banks also have some limitations. For instance, online-only or internet-only banks lack in-person interaction. However, if you are comfortable managing your money online, online banks are a convenient and low-cost option.