Business
The Competitive World of Advertising: Online vs Traditional
Advertising has evolved into various forms since the first-ever ad back in 1941. Fast-forward to 2021, the world of advertising has become more cutthroat than ever. Did you know that an average person encounters at least 6,000 to 10,000 advertisements a day? To make sure their ads leave a memorable impact on people, marketers prioritize a more personal approach. Here’s a comparison of traditional advertising statistics vs. online advertising statistics.
The Shift For 2021 Advertising
In this competitive age of advertising, it’s a race to see who makes the most conversions. Indeed, successful advertisements are measured in numbers. However, due to our ongoing battle with COVID-19, most people lean towards a “work from home” setting. This type of environment also applies to business owners as the majority jumps into the world of eCommerce.
Last year, due to our socially isolated lifestyle, industry leaders turned many physical experiences digital. Thanks to our advanced technology, the transition only took us a while. Eventually, we have online meetings, trade shows, concerts, digital seminars, and industry conferences. On the other hand, marketers widely embraced the shift to digital advertising.
Back in 2020, digital experiences were only intended as a temporary fix. However, it’s 2021, and the digital marketing trend is here to stay. Due to many people spending more time indoors, marketers and organizers saw a high level of engagement for digital advertising.
Here are four digital advertising trends to rule 2021:
- Moving images
- The year for micro-influencers
- Sentiment analysis by AI Platforms to target users
- Interactive content and advertising
Advertising Budget
In 2020, the pandemic has shaken our comfort zones and left us struggling to cope with the new normal. Due to this, some businesses benefited while some had their losses. Seeing the struggles of some businesses to stay afloat, everyone expected a decline in allocated funds such as marketing budgets. However, everyone expected wrong.
It turns out, the percentage for advertising costs surged to the highest level according to WebStrategies. Usually, the marketing spending percentage plays between 6.5% to 10%. In February 2020, when we’re still living our pre-COVID lives, the expected growth was 8.6%. Skipping to June 2020, the bars rose to a stunning 11.4 percent.
Now we’re months into 2021, and ad spending continues to grow in percentage. The continuous growth in expenditure is expected as the competition grows more fierce this year.
Online Advertising Statistics:
- Online ad spending worldwide in 2021 will reach $389 billion compared to last year’s total of $332 billion (eMarketer). The overall online ad spending is expected to grow in the following years as our technologies continue to evolve.
- On average, the cost per action for paid searches is $49, while display ads cost $75 (WordStream).
- An increase of 2.4% growth for digital ads is expected for 2021. However, the overall digital ad spending in 2021 will bounce back to 17% according to experts(eMarketer).
- In 2020, the overall Facebook ad spent in the US exceeded $31 billion.
- Mobile display advertising ad cost reached $61 billion last 2020.
Traditional Advertising Statistics:
- Traditional ads spending sets a total of $379 billion in 2020 (eMarketer).
- This 2021, traditional advertising will be 38% of the total advertising budget (TechCrunch).
- In 2021, global TV advertising will amount to $389.29 billion in total (eMarketer).
- This 2021, TV advertising costs are expected to reach $67.50 billion in the US (eMarketer).
- By 2022, experts believe that TV advertising costs will grow steadily to $75 billion (MarketingCharts).
- Meanwhile, print services’ global ad spending is expected to reach 2207.6 million individuals this 2021 (SmallBizTrends).
- In 2021, marketers are expected to spend $44,173 million on global printing advertising (SmallBizTrends).
- By 2027, global outdoor advertising like a billboard is estimated to reach $53.5 billion (Report Linker).
Advertising Mediums
Online Advertising Statistics
Social Media
- In 2021, marketers are expected to spend over $50 billion on social media advertising (eMarketer).
- At least 73% of small businesses use social media advertising (Small Business Trends).
- 92% of seasoned marketers use Facebook as the primary platform for advertising (Invesp).
- As the king of social media platforms, Facebook contributes to a whopping 80.4% referral to eCommerce websites (eMarketer).
Digital Ads
- Globally, the experts foresee the display ad spend to hit $117 billion (Zenith).
- In 2021, internet display ads will be 21.3% of the total ad spend globally (Zenith).
- Internet users tend to look at original content and native ads at the same time (Sharethrough).
- Compared to standard display ads, native ads generate 52% more views (Sharethrough).
- An 18% lift in purchase intent is expected for native ads rather than banner ads (Sharethrough).
Google Ads
- Google has around 36.3% shares for digital Ad spending than other sites (eMarketer).
- At least 63% of internet users are likely to click on Google Ads (Clutch).
- The majority of internet users, at least 90%, see Google Ads (Google).
Video
- As the most popular video-sharing platform, Youtube has more than 2 billion active users monthly (SmallBizTrends).
- In 2021, an average person is expected to spend 1.6 hours per day watching online video content (Zenith).
- Worldwide online video consumers spend at least 8 hours watching content per week (Limelight Network).
Traditional Advertising Statistics
- A majority open 80% to 90% direct mail—meanwhile, 20% to 30% open ad emails (Small Business Trends).
- Adopting direct mail marketing is more effective than email marketing to target millennials (Small Business Trends).
- Magazine and Newspaper ads are the top two print advertising pillars in the industry.
Billboard
- Most of the time, at least 71% of people notice billboard ads. (Arbitron).
- After seeing billboard ads, 5 in 10 adults search online to research more about the product or service (Nielsen).
- 38% of people visited a Facebook page or approached the business via Facebook after seeing a billboard ad (Nielsen).
Conclusion
At the end of our online advertising statistics vs. traditional advertising statistics article, which type of advertising seems favorable to you? In the end, online advertising is the king for 2021. Let’s admit that the digital world is rapidly growing and evolving.
It’s one of the many reasons why marketers prioritize digital advertising. Besides, investing in online advertising gives way to a broader set of audiences and allows a brand to reach worldwide. However, utilizing both traditional and online ads is still the most effective way to reach customers.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. However, just like any other platform, it has its downsides. So, if you’re looking for No Limit Creatives alternatives, here is a list we made to help make the job easier for you.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest issues with No Limit Creatives are slow turnaround times and designs that lack brand cohesion. With Penji, you get consistent communication, consistent pricing, and over 120 design types without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social, and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help with easy version tracking, making team collaboration simple.
Why it Stands Out:
If you’re struggling to get changes made or keep things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- The interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos, then Content Beta works best for you. Unlike No Limit Creatives, which primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech-related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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