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Increase Business During The Holiday Season

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holiday season

The holidays are quickly approaching and when running a business there is plenty to do to get ready. The holiday season is a busy time for shopping, gift giving, and should be a busy time for sales in your business. This is the time to ramp up with marketing in creative ways because of the influx of sales that will be coming your way. Making sure that your business is prepped for the return of loyal customers and for any new customers that may come your way will be vital. Here are some tips to prepare your business ahead of time for the holiday season.

 

Make sure your information is up-to-date

During the holiday sales rush, especially during Black Friday and Christmas you may see an influx of new customers. In order to prepare for this you must make sure that your information is up-to-date. Your website must have accurate contact information on it and your social media must be customer appropriate. If you have an office or location is the address on the website correct? You do not want to risk losing out on potential business because of careless errors or typos that could quickly make the customer lose interest. If someone is taking time to visit your website, making yourself easily accessible takes the hassle off of the customer.

 

Holiday Promotions

It never hurts to treat your current and new customers to discounts or promotions. In fact, this is an effective way to get customers excited about what is to come and gives incentive to loyal customers to return. Find creative ways to promote the deals through social media, giveaways, or contests so that it keeps people engaged. This will help your sales and also potentially bring a new wave of clients through the doors. If you have loyalty or rewards programs, modifying them during the holidays is a good idea, even if you need to offer bigger rewards or discounts.

 

Update your website

Many people want to avoid going out to stores during the holidays and do the majority of their shopping online. This growing trend can be an advantage for you if you have a functional, optimized, updated website. If you sell products or services online you need to have your website prepared for traffic. There are a number of factors that need to be in place before your website is ready. Your images should be high quality and related to the products, your content should be optimized for SEO, and your inventory should be up to date. You should be paying close attention to what items are available so that you can quickly re-stock what sells out. Having deals for online shopping customers only is another way to present incentives to customers and bring traffic to the website.

 

Create a gift guide

Creating a gift guide is a fun way to get customers excited about your products. The holidays are the time that people are searching extensively for what to buy their loved ones. There are even holiday gift guides for pet owners! In this case, a gift guide is a great way to influence those decisions. Getting a spot in the gift guides of influential websites and blogs can be huge for your brand’s marketing campaign! In some cases you may have to pay for this promotion, but in many cases it can be earned through general interest in your product.

 

Engage on social media

It is great to have a holiday gift guide, an up-to-date website, and marketing campaign but without an audience these things are pointless. If you have a brand that has been running for awhile the rise of social media should be one of the biggest outlets that you use for promotion. Your campaign cannot market itself, and social media is key for expanding your reach in a fast way. A creative visual campaign on social media can go viral and cause your business to blow up in hours. Take advantage of the direct connection to customers and engage your base while humanizing your brand.

 

The holiday season is a festive time and can be a great time for your business if you make sure that all of these things are in order, this holiday season can be a successful one for your business. Some things to remember: reach out on social media even when you are not in promotion mode, create a visual campaign, promotions and loyalty rewards programs go a long way, and make sure your website is updated. If your holiday sales season goes great that can snowball into bigger and better things for the rest of the year and the new year.

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Business

What’s the Best Graphic Design Service for Packaging Design?

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best graphic design service for packaging design

Many successful business owners know: packaging is more than just wrapping their product. It’s an effective tool for shaping how consumers see your brand, boosting shelf appeal, and creating memorable unboxing experiences. If you want all these for your products, here are the best graphic design services for packaging design:

Penji

Popular design-as-a-service platform Penji tops this list, thanks to its unlimited design requests and revisions. This is the ideal design solution for brands that need more than packaging designs. Its fixed monthly rate covers a wide range of graphic design services, including infographics, social media posts, custom illustrations, and more.

Kimp

Also offering unlimited graphic design services, Kimp is an excellent option for all your packaging design needs. Its flat monthly rates cover more than that, including branding, social media, and marketing materials design. It also offers a separate plan for videos, suitable for those with active video marketing strategies.

ManyPixels

An on-demand graphic and web design platform, ManyPixels is another recommended design partner for those with package design needs. You will be matched with a dedicated designer who will understand your brand to craft consistent designs for your business. 

DotYeti

For your packaging design needs, you can choose to work with a monster design subscription, offered by DotYeti. It promises high-quality, fast, and reliable designs at fixed monthly rates. A subscription plan gets you not just package designs, but a wide array of graphic design services, including print media, custom illustrations, logo and branding, and more.

Delesign

Say goodbye to paying employee salaries, benefits, hardware and software, plus overhead expenses, when you work with Delesign. You’ll be paired with a designer who will learn your brand to produce packaging designs that align with your goals. Like many on this list, they operate on fixed monthly pricing plans.

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What’s the Best Graphic Design Service for Merchandise Design?

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TLDR:  Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.

Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.

1. Penji

graphic design services

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.

Pros:

  • Unlimited requests and revisions.
  • Fast turnaround time (1-2 days).
  • Dedicated designers who get to know you and your vision.
  • Access to all files needed for resale.

Cons:

  • Not necessarily sustainable for a one-off request or even two-off requests.
  • There is no 24-hour emergency turnaround.

2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.

Pros:

  • Project based pricing – only pay for what you get.
  • Multiple concepts possible through the package.
  • Guaranteed satisfaction/revisions possible.

Cons:

  • They only care about doing logos – no fun re-branding merch or anything like that.
  • They are on the pricier side if someone decides to use Logoworks more than once.

3. UnicornGO

graphic design services

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.

Pros:

  • Real time access to a designer with whom you can collaborate in real time.
  • Quick turnaround (15-30 minutes for simple things).
  • Pay-as-you-go for services rendered.

Cons:

  • Real time access isn’t great for complex work – better for easier stuff.
  • We need real time access too, to collaborate with you.

4. Crowdspring

graphic design services

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.

Pros:

  • Lots of different submissions/designs can come through from various sources.
  • Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
  • Once someone wins your project, you own the rights.

Cons:

  • Some designs may not be as good as others in terms of quality over others.
  • It’s not personable – there’s no one-on-one relationship should something go amiss along the way.

Image Credit: Photo by Hanna Pad on pexels

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Business

Top 10 Resource Planning Tools Every Business Should Know About

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Getting things done on time is paramount for any project, business, or endeavor. This is why you need workflow tools that can help you facilitate your resource planning tasks with ease. This crucial step in the project management cycle determines how you should use your people and equipment. Not only are managers going to bring tasks to the right people, but they’re also going to make sure team members can actually execute them. Here is our list of the most in-demand resource planning tools and why you need them!

1. Milient Resource Management

Top 10 Resource Planning Tools

Milient is one of the best resource management tools for big companies. For one, they provide a couple of business functions. They include skill matrices, tags, and GANTT charts, so you can connect and determine sources. HubPlanner also lets you request resources, so you know which ones are available. 

Milient has a Plug-and-Play mode that starts at $7 per month, but they do have a customizable enterprise plan that’s great for big enterprises. 

2. Mosaic

Top 10 Resource Planning Tools

Are you also super tired of doing repetitive tasks? We get it. As a project manager, there are often many things on your plate. If you’re looking for reliable resource capacity planning software Mosaic is a solid choice. 

It provides analytics for your resources and projects and is a highly efficient collaboration tool. Apart from that, we’ve also heard that Mosaic has incredible customer support. They offer three plans: the Starter, Professional, and Enterprise. Contact their sales team directly for pricing.

3. Smartsheet

Top 10 Resource Planning Tools

Meanwhile, Smartsheet is another tool that lets you scale up projects quickly. What makes it an ideal tool for managers is its project forecasting tools. Most resource planning tools only help you plan how to use your resources. Here, they also forecast the resources you need for future projects. 

Apart from that, Smartsheet has custom templates as well as advanced filtering. The tool starts at $12 per user per month. 

4. Forecast

Top 10 Resource Planning Tools

Are your account managers getting tired of keeping up with clients? Regarding work tools, we’ve found Forecast to be the best for service-oriented companies. Along with a visual dashboard, work reports, and timesheets, this tool lets you keep your clients up to date with projects without letting them see your current resources. You can even send them invoices from the platform. Handy!

This tool lets you receive updates and see your team’s availability status. Contact their sales team directly for pricing.

5. nTask

Top 10 Resource Planning Tools

On the other hand, nTask is another reliable tool that helps you with all-around project tracking. Here, you get management software that helps set your team’s milestones, budgets, and to-do lists. It also comes with a built-in time-tracking tool to see the completion metrics of every project stage. 

It’s hard to complete projects on time, so nTask sets a planned and actual due date. Finally, it’s a great option for companies that want to save a penny. Their entry-level plan starts at $4 a month. 

6. Microsoft Planner

Top 10 Resource Planning Tools

You might have a resource planning tool just sitting right under your nose. Microsoft Planner is Microsoft’s management tool. Like other items on the list, it provides a visual way to organize your resources. Apart from that, it also has built-in AI-powered analytics to help you get insights into your resources. 

This is one of the best resource planning tools, free, but only if you already have an existing Microsoft 365 account. 

7. Kantata

Top 10 Resource Planning Tools

Next, Kantata has comprehensive tools to make your project management life easier. Aside from role-based and scenario planning, it also has resource forecasting, so you can check what resources you might need in the future. 

This tool also works for capacity management. Plus, it integrates with dashboards like HubSpot, Jira, and G Suite. 

8. Ganttic

Top 10 Resource Planning Tools

As you can probably tell already from the name, Ganttic is a software that offers visual Gantt charts. This system will help you check which resources are overused, which projects lack capacity, and who you can tap for extra work. The tool is also highly customizable and comes with filtered tags—color-code and group people so you’ll stay on top of your teams. 

Plus, Ganttic integrates with your current work dashboards. Whether it’s Google, Outlook, or a custom integration, they can fit into most work suites. Ganttic starts at $25 a month per user. 

9. Resource Guru 

Top 10 Resource Planning Tools

If you’re looking for a detailed resource analytics tool, make Resource Guru part of your team. This tool offers simple features that allow you to schedule your resources with a drag-and-drop system. But what sets this tool apart is its clash management feature that prevents you from overbooking resources. 

Here, you can monitor your resource data and even pull key metrics, such as billable time, into the mix. This tool costs $5 per person per month. 

10. Teamdeck

Top 10 Resource Planning Tools

Looking for a comprehensive platform for HR managers? Don’t worry; we’ve also got Teamdeck. Along with being one of the best resource management tools, it’s also reliable for HR teams. Here, you get various features like scheduling, time tracking, and timesheets. You can also list down your team’s current and future workload. 

But Teamdeck lets your staff request vacation days and even track their time on the platform. Oh, and did we mention that this tool also integrates with Google Calendar, Slack, Asana, and more? Their entry-level plan starts at $6 per user a month. 

Resource management tools and techniques help you analyze your resources to make smart decisions to boost productivity. 

The best way to find the right tool for your team is to look at the tool’s integrations, UI, customizations, and overall work features. If you find that one suits your team’s needs perfectly, then that’s your secret sauce. 

Each tool has its unique features and benefits, and choosing the right one depends on your organization’s needs and budget. With the help of these resource planning tools, project managers can streamline their workflows, optimize resource utilization, and deliver projects on time and within budget.

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