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Here’s How TikTok and Instagram Are Tracking You By Using An In-App Browsing Tool

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Whenever we use our phones, we must be vigilant about what data apps can get from us without us knowing. Although you can control what data you choose to give to these apps, some apps may not fully disclose what other data they might get from you. And it seems that iOS users have something new to look out for regarding their browsing safety, particularly while using Instagram and TikTok. But you will know which activities these apps can track using an in-app browsing tool.

The In-App Browsing Tool

inappbrowsing tool

The Verge is one of the first media outlets to report the new in-app browsing tool: InAppBrowser.com. But how do you use this tool? Well, Felix Krause, the developer, has said that you can open this site by sending this link through your friend’s DM OR posting it as a comment in any post. Open the site, and you’ll see technical jargon. However, Krause provides users information on what type of data Instagram and TikTok might be getting from you.

Krause posted about the security vulnerability on his blog last Aug. 10, 2022. Even if the in-app browsing tool is a great way of knowing what Instagram or TikTok can be tracking, it still has its flaws. But it will help non-technical users learn more about how their activities can be tracked. Plus, he made the app open source so other developers could improve on this script.

In addition, TikTok and Meta have even responded to Krause’s findings. TikTok has mentioned that they do not in any way collect keystroke (typing-related tracking activity) on the code, but it has been used for “debugging and performance monitoring.”

Meta has also said their piece about Krause’s findings. The code in question was for “measurement.” It’s to ensure they respect users’ decisions on what data they can track for advertising purposes.

Is TikTok and Instagram Safe to Use?

tiktok

News has circulated that the Chinese government can access Tiktok users’ private data. And it was reported on July 1, 2022, that they have access to US user data.

Another thing to note when using this app is that messages aren’t encrypted either. Your messages to friends will not be as secure as other chat apps that would use end-to-end encryption.

How about Instagram?

Well, being a company under the Meta group, Instagram also collects information from users’ behaviors. 

What TikTok tracks?

According to Wired, here are the data that TikTok gets from its users. Other social media networks do the same.

  • Activities and preferences
  • Clipboard files, such as text, videos, and images
  • Location, which you can turn off

What Instagram tracks?

instagram

pCloud, a cloud storage firm, found that Instagram was the most invasive app in 2020. Based on their study, it appears that Instagram collects the following data:

  • Purchases
  • Location
  • Contact details
  • User content
  • Search and browsing history
  • Identifiers
  • Usage data
  • Diagnostic
  • Financial info

How to Stay Safe from These Apps?

Even if these apps collect your data, you can still enjoy using them. However, you might have to limit usage by:

  • Not sharing your personal info (numbers, addresses)
  • Making your profile private
  • Turning off location

Of course, the one solution to help you be safe from these apps is to delete them. You may have used it, and they have collected data from you. But if you no longer want more of your information tracked, deletion is the best way to do so.

And for other news and stories, read more here at Owner’s Mag!

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10 Best Affiliate Tracking Software

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Affiliate tracking software is an essential tool for anyone who is looking to build an online income stream. It enables you to track sales and commissions, calculate payouts, and manage your affiliate program.

With so many available options, finding the best affiliate tracking software for your needs can be overwhelming. To help you make the right decision, we’ve compiled a list of the top ten best affiliate tracking software. Each of these programs is feature-rich, intuitive, and reliable, so you can be sure you’re getting the most out of your affiliate program. Check out this list and take your pick.

1. CrewFire

CrewFire screenshot

CrewFire is an affiliate software for small business firms and big companies alike. Since the app allows brand ambassadors to get rewarded for every transaction they make, using this software could motivate your content creator partners. In addition to that, this app also lets users track conversions to know who are the best ones bringing in traffic and making sales. 

Features:

  • Clean, user-friendly interface
  • Reward system with shop discount, profit split, and more
  • Direct payments through ACH and PayPal

Pricing:

The cheapest package is $1,000 per month, which allows up to 500 ambassadors and two admins.

2. Refersion

Refersion screenshot

Next on our list of affiliate tracking software options is Refersion. This app allows for promo campaign management and allows the user to set customized commission amounts based on certain products. 

Features:

  • Mass payment options 
  • Customized commission rates depending on the product

Pricing:

The cheapest plan is $99 per month for up to 50 monthly order conversions.

3. We Can Track

We Can Track screenshot

If you’re looking for a top affiliate tracking software that offers a free trial, check out We Can Track. What makes this app unique are the actionable insights it provides by integrating various data into one material.

Features:

  • Integration with Google Ads, Google Analytics, and Facebook Ads
  • Easy-to-use affiliate dashboard 

Pricing:

The cheapest plan is around $61 per month for 20 network accounts and 500 transactions.

4. Impact

Impact screenshot

Impact is an affiliate marketing app that describes itself as “one platform to manage a complex universe of partnerships.”

Features:

  • Data visualization and deferred deep linking
  • Marketplace to connect with and directly recruit media partners

Pricing:

Impact’s rates aren’t available on their website, but you can contact them to get their pricing details.

5. Peerclick

Peerclick screenshot

Peerclick is an affiliate tracking software open source version that allows users to track their campaigns. In addition to that, this app aggregates data in one place, offering summarized info for sound decision-making. 

Features:

  • Data that allows for optimized ads and A/B testing
  • Affiliate program scaling for maximum profits

Pricing:

The cheapest package is $99 per month.

6. Tune

Tune screenshot

Tune offers affiliate marketing software built for individuals or firms who want to establish their affiliate network. 

Features:

  • Flexible SaaS platform to manage marketing partnerships
  • Mobile and web use

Pricing:

The cheapest package is Bootstrap, which costs $599 per month paid annually.

7. UpPromote

UpPromote screenshot

If you’re looking for free affiliate tracking software, check out UpPromote. The free plan offers basic features, but you’ll need to upgrade to paid packages to get upgraded features like access to an affiliate marketplace and running multiple programs. 

Features:

  •  Customizable affiliate registration form
  • Tracking by coupons and affiliate links

Pricing:

They have a free plan that includes all the basics for starting an affiliate campaign.

8. Trackdesk

Trackdesk screenshot

Next on our list of affiliate marketing platforms is Trackdesk. This app features superb UI/UX, making it a favorite software for SaaS, eCommerce, and Startups.

Features:

  • Automated procedure, including recruitment to sales conversions.
  • Real-time data on partners’ performance and campaign progress

Pricing:

Subscription costs $149 per month with a 14-day free trial.

9. Everflow

Everflow screenshot

Though Everflow is not a free affiliate marketing software, it allows users to manage its partnerships and track progress all in one platform. The app’s features make the investment worth it.

Features:

  • Consolidated reports on influencers, affiliates, and strategic partnerships
  • Integrations with Salesforce, Shopify, Facebook, and more

Pricing:

Everflow’s Core plan costs $750 per month.

10. Tradedoubler

Tradedoubler screenshot

Last but not least on our affiliate software list is Tradedoubler. This app empowers advertisers and publishers alike to grow their business with tailored performance solutions based on specific needs.

Features:

  • Ability to create and run a user’s own affiliate network 
  • Control over each campaign

Pricing:

Tradedoubler’s rates aren’t available on their website. You’ll need to get in touch with them to get their pricing.

FAQs about Affiliate Tracking Software

How do I keep track of my affiliate programs?

You can keep track of your affiliate program by using software that will monitor the conversions made by affiliates’ audiences. These apps help content creators monetize and allow marketers to track conversions and commission pay-outs.

What is an affiliate tracking ID?

An affiliate tracking ID is a URL containing the username or ID of the partner. Brands use this to track affiliate performance as well as the traffic that the affiliate partner sends to the brand’s site through the program.

How do you track the success of affiliate marketing?

There are various factors to consider to gauge the success of an affiliate program’s success. These factors may include the number of clicks, conversion rate, return on ad spend, cost per sale, and more.

How to Pick the Best Affiliate Tracking Software

Dealing with a hundred affiliates would be quite tricky, if not impossible. That said, software made for that purpose will save you time and energy. Most of all, an app will help prevent mistakes such as paying the wrong partner or sending out the wrong amount.

So, how do you pick the right software? The best affiliate tracking software for you will depend on your individual needs and objectives. For example, if you’re running a large-scale, multi-channel affiliate program, you’ll need a program that can handle the extra volume. You’ll also want to consider the following:

  • Type of program. There are two main types of affiliate tracking software: hosted and non-hosted. Hosted software is cloud-based, which means you don’t need to install it on your computer. It’s also crucial to note that non-hosted software requires installation and maintenance.
  • Ease of use. Affiliate tracking software is not one-size-fits-all. Choose a program that is easy to use, so you don’t get overwhelmed.
  • Security. Make sure your affiliate tracking software is secure. Hackers can get access to your program and steal all of your data, including affiliate information and sales figures.

Whether you’re just starting out or already have a successful affiliate program, a tracking app is surely one of the tools for entrepreneurs that will fit your needs and help you maximize profits.

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Technology

10 Best White Label Marketing Tools

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White labeling can be an invaluable asset to any modern business. It allows companies to save time and money while building their brand and increasing their reach. Finding the right tools to help manage your white-label marketing tasks is essential. 

Whether a small business or a large enterprise, white-label marketing tools can help you make the most of your marketing initiatives. These tools are designed to help you maximize your ROI and streamline your marketing efforts, from creating custom landing pages and tracking analytics to automating email campaigns. 

What is White Label Marketing?

White labeling is a marketing strategy that allows companies to rebrand and resell products created by other companies. These products could be software, SaaS solutions, or other digital products. White labeling is a great way to create additional revenue streams, but it can also be used to help build your brand. 

Within the context of white labeling, a “white label” product or service has been created and branded by one company but then resold (usually in a slightly modified form) by another company to look as if it had created the product itself.

Now that we’re all on the same page, here are ten white-label marketing tools you may want to explore as you build your brand.

1. Metrics Watch

Metrics Watch screenshot

First on our list of tools is Metrics Watch. This tool allows you to create awesome marketing reports quickly without requiring your clients to download PDF files or log into a third-party dashboard to access data. So, how do they get their reports? Simple – they receive them by email, allowing them to view the info they need straight from the email body.

This tool can integrate data from Adwords, Google Analytics, Instagram, Facebook, and more, making it an efficient way to check comprehensive data.

Pricing: Their packages range from $29 to $100 per month, with a free trial included. 

2. ActiveCampaign 

ActiveCampaign screenshot

Next on our list is ActiveCampaign – a platform that offers customer experience automation. Active Campaign provides CRM and marketing tools that allow ventures to reach prospects, nurture audiences, convert leads, and grow their market. That said, their tools make it easier to run marketing campaigns, and the automation part allows clients to save money. 

Pricing: ActiveCampaign plans range from $29 to $149 per month. 

3. DashThis

DashThis screenshot

DashThis is one of the white-label marketing tools that offer automated marketing in the blink of an eye. This tool allows entrepreneurs, ventures, agencies, and freelancers to bring all the data they need into one dashboard. That said, you can connect the platform to over 34 integrations and have a custom data manager.

Pricing: The platform’s plans range from $33 to $339 per month.

4. SEMrush

SEMrush screenshot

SEMrush is one of the white-label marketing tools that provide marketers with capabilities to improve off-site and on-site web optimization. In addition to that, they also help clients with competitor analysis and perform keyword research, which is crucial in SEO. Though learning how to navigate the platform can take some time, it provides detailed website audits and platform requires clients.

Pricing: A pro account costs $119.95 per month, which includes five projects, 500 keywords to track, and 10,000 results per report.

5. Whatagraph

Whatagraph screenshot

If you’re looking for a tool to allow your marketing agency to create and send superb marketing reports in minutes, check out Whatagraph. This app builds reports from various platforms (such as Hubspot and Semrush), social networks (Facebook, Twitter, and Instagram), as well as Google services (Ads, Analytics, and Sheets. In addition, it allows users to plug in marketing data with over 40 native integrations.

Pricing: The app has a free trial, and their plans start at $139 per month.

6. Page One Power 

Page One Power screenshot

Page One Power is an awesome tool for firms looking for link-building and content services. They take pride in building links that drive search engine rankings and creating search-focused and strategic content to earn keyword rankings. In addition, clients get a project manager with whom they can consult.

Pricing: Rates for high-quality links can vary depending on the client’s niche, needs, and time period. You can access up-to-date pricing from their website. 

7. Awario

Awario screenshot

Wouldn’t it be awesome to have a fly on the wall every time people talk about your business? Awario is a white-label marketing software and platform that allows clients to track the conversations about your venture. These convos include those from reviews, forums, blogs, news, videos, and of course – social media. This platform crawls more than 13 billion web pages every day, allowing you to keep track of what people are saying about your business.

Pricing: Awario’s plans range from $24 to $249 per month. 

8. OptinMonster

OptinMonster screenshot

If you’re looking for a platform that will allow you to convert and monetize website traffic, try OptinMonster. This powerful popup tool offers websites to display pops triggered by factors such as time spent on a page, inactivity, and even how far the visitor has scrolled through. They also offer visually-stunning offers that allow for customization.

Pricing: Plans range from $9 to $49 per month.

9. Mention

Mention screenshot

Mention allows clients to listen to their audience, monitor the web, and manage social media. With this platform, you can pinpoint important convos about your brand, including press articles, forums, review sites, and more. It also allows you to easily create, schedule, and publish social media posts in various channels.

Pricing: Plans range from $41 to $149 per month.

10. SEO PowerSuite

SEO PowerSuite screenshot

Last but not least on our list of white-label marketing tools is SEO PowerSuite. This is one of those tools for entrepreneurs that offers an all-in-one easy SEO toolkit that integrates backlinks, rankings, on-page SEO, and more. It also features tools for keyword research, content editing, PPC ads optimization, and backlink checkers. As a bonus, it also features an intuitive interface that’s easy to navigate, even for newbies.

Pricing: SEO PowerSuite has a free version as well as paid packages ($299 per year for professionals and $499 per year for enterprises).

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Technology

10 Audience Research Tools to Understand Them Better

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Marketing tools get the job done when reaching audiences, driving them to your site, and purchasing your product or services. However, many businesses take their marketing strategies to the next level with audience research. The insights offered by audience research tools are valuable. And it helps marketers create personalized campaigns to entice audiences to their products or services. But which tools should you use? We list the ten best ones!

Audience Research vs. Market Research: What’s the Difference?

The terms audience research and market research are interchangeable. However, there’s a stark difference between the two. Market research covers discussions or insights on market trends and various audiences. Meanwhile, audience research focuses on a specific demographic.

1. SparkToro

Sparktoro screenshot

One of the leaders in audience research is SparkToro. You can rely on SparkToro to give pertinent information about your audiences, such as job titles, education, preferences, hashtags, and language. And they crawl over 80 million pages to get the information you need to understand your audience. They gather audience data from these platforms:

  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Facebook
  • Pinterest
  • Reddit
  • Apple
  • GitHub
  • Medium
  • Vimeo
  • Dribbble

Features:

  • Know your audience with actionable insights
  • Get contact info of potential leads or customers
  • Track metrics and improve marketing campaigns

Pricing:

  • Free
  • Basic – $50/mo
  • Standard – $150/mo
  • Agency – $300/mo 

2. Ask Your Target Market

atym screenshot

If you want another audience intelligence tool, Ask Your Target Market is one option to consider. They have an all-encompassing tool to understand your market, improve your brand and product, and craft better marketing campaigns. If you want to use this as your primary audience research tool, expect these features:

Features:

  • Know consumer decisions
  • Ask consumers with surveys
  • Learn more about consumer purchase behavior

Pricing:

  • Lite- Free
  • Plus – $150/mo
  • Max – Custom

3. Audiense

audiense

Get ahead of competitors with the help of Audiense. The UK-based audience research tool has two solutions to help brands optimize their marketing strategies: Audiense Insights and Audiense Connect. This tool is ideal for businesses learning more about their Twitter audience. But Audiense Insights provides a comprehensive overview of your audience.

Features:

  • Audience segmentation
  • Provides personality insights and recommendations on what content to reach your audiences
  • Benchmarking and reporting

Pricing:

  • Free
  • Audience Intelligence – £1199/mo (~US$1,500/mo)
  • Twitter Marketing – £39/mo (~US$50/mo)

4. SurveyMonkey

surveymonkey screenshot

You can conduct audience research yourself by using a survey tool like SurveyMonkey. Using SurveyMonkey as an audience research tool is ideal if you have a huge customer base. If you have around 200+ customers, you can understand your customers better with a survey. Plus, you can use their responses to guide your marketing strategy.

Features:

  • Create branded surveys in minutes
  • Link the survey anywhere
  • Get insightful reports based on customer responses

Pricing (Team Plans):

  • Team Advantage – $25/user/mo
  • Team Premier – $75/user/mo
  • Enterprise – Custom

5. Typeform

typeform screenshot

An alternative survey tool to SurveyMonkey is Typeform. With Typeform, you can get a pulse of your audience’s behaviors and preferences through quantitative and qualitative data gathering. Like SurveyMonkey, you can customize your survey with branding colors or templates.

Features:

  • Sync tools such as Google Sheets and Slack
  • Generate more leads
  • Get unlimited responses with the Enterprise plan

Pricing:

  • Basic – $29/mo
  • Plus – $59/mo
  • Business – $99/mo
  • Enterprise – Contact sales

6. BrandMentions

brandmentions screenshot

Social listening is another form of audience research. BrandMentions is one platform for that purpose. You can get ahead of competitors on the platform with the Business Intelligence solution. You can use amazing tools, such as:

  • Hashtag and brand trackers
  • Social mentions
  • Social media trackers

Features:

  • Connect with influencers
  • Reach out to and engage with consumers regularly
  • Supercharge your content marketing with article ideas and high-quality links

Pricing:

  • Growing Business – $99/mo
  • Company – $299/mo
  • Enterprise/Agency – $499/mo

7. AnswerThePublic

answer the public screenshot

SEO platforms or tools can give you insight into your audience too. AnswerThePublic is one of the most popular audience research tools to understand your consumers. With AnswerThePublic, you can search for your keyword and get insights about your customers’ searches, such as:

  • The 5Ws, How, Can, Are, Which
  • Keywords + Prepositions
  • Comparisons
  • Alphabetical list
  • Related searches

Aside from those, how can AnswerThePublic help you?

Features:

  • Unlimited daily searches (subscriber-exclusive)
  • Monitor suggestions
  • Organize your searches with folders

Pricing:

  • Free (Limited searches)
  • Monthly – $99/mo
  • Annual – $79/mo
  • Expert – $199/mo

8. Statista

statista screenshot

One underutilized audience research tool is statistics. And there’s no better source for updated statistics than Statista. The market and consumer data website offer insights into any industry or demographic. You can find trends and consumer behavior patterns. But here are other services that Statista offers:

Features:

  • Customized reports and analysis
  • Use AskStatista for quick but comprehensive analyses
  • Access to eCommerceDB to get customer insights about consumers

Pricing (Single Accounts):

  • Free
  • Starter – $39/mo/billed annually
  • Project Account – $1950 (billed once)

9. SimilarWeb

similarweb screenshot

SimilarWeb is a comprehensive platform guaranteed to optimize your marketing and sales campaigns. One of its main features is the market intelligence tool, giving you an idea of your market and audience. 

With their Audience Analysis tool, you can build and segment audiences. Plus, get more insights through behavior and trends. In addition, they promise to help you get ahead of competitors with these other components.

Features:

  • Market analysis
  • Benchmarking
  • App intelligence

Pricing:

  • Free
  • Research Intelligence Premium – Talk to a product expert

10. Buzzsumo

buzzsumo screenshot

Although Buzzsumo is a content marketing tool, you can still learn more about your audience on their platform. You’ll know more about trends and updates in their Monitoring solution. Plus, you can monitor who mentions your brand. This allows you to understand who’s interested in your business. And those who you can still reach.

Features:

  • Track and get alerts for keywords
  • Get updates on new articles about your business
  • Monitor links

Pricing:

  • Free
  • Pro – $99/mo
  • Plus – $179/mo
  • Large – $299/mo

Final Thoughts

Many audience research tools have hefty price tags. But it’s worth investing in considering the information you can obtain about your audiences. However, if those are too pricey for your taste, there are budget-friendly solutions that could help you better understand your audiences.

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