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Into the Future: How Machine Learning Works for Wayfair and Spotify

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Two notable names from different business spectrums, Wayfair and Spotify, are aiming to keep customers happy through technology. While the former is a home retailer and the latter is an audio streaming service, they both focus on delivering personalized customer experiences. 

These platform-based companies are now employing machine learning to do this and more. Aside from building around data and customer interactions, they now also offer curated products and content recommendations using the said method. Learn more below how machine learning works.

How They Are Doing It

In the recently concluded EmTech Digital 2022 conference, Wayfair and Spotify machine learning experts gave attendees an idea of how they are using technology to provide customers with one-of-a-kind experiences. Their target is to promote solid relationships with customers while increasing their profits.

Wayfair does it by having over 3,000 specialists working on the platform. This connects customers with suppliers in a marketplace with more than 14 million products on five different websites. On the other hand, Spotify does it by serving more than 400 million active users across 184 markets. Millions of creators on the platform have recorded a whopping 82 million music tracks and over 3 million podcasts.

While these two businesses handle it differently, they have a common denominator. This is the challenge of making on-point recommendations and customized experiences that boil down to scaling problems.

According to Tony Jebara, vice president of engineering and head of machine learning at Spotify, with the millions of content and users, determining value connections can be “multiplicative.” He added that recommendations of millions of choices to a user helps them go beyond what they could find on their own.

How Machine Learning Works for Wayfair

A digital-first retailer, Wayfair focuses on the home category. They understand that taste and style vary from customer to customer. This makes the technology even more beneficial as they can now offer more personalized customer experiences. This will give them a competitive edge, says Fiona Tan, Wayfair’s chief technology officer.

Tan added that Wayfair uses machine learning in the following areas:

  • Advertising – a fully automated bidding process for online ad auctions
  • Search – interprets what the customers search for and asks suppliers to give product information
  • Supply chain – connects customers to nearby suppliers to reduce costs

She also added that the company has two rules in determining the use of automation. Firstly, to identify significant areas with large amounts of accessible data that they can use as insights. Secondly, to find problems with tolerance for uncertainty that they believe are more suitable for higher degrees of automation.

The company aims to balance the product choices, ensuring they are relevant to the customers. The ones that are already close will be boosted to encourage exploration.

How It Is for Spotify

Spotify is now aiming to provide a lifetime of content for its users through the use of machine learning. They want to go beyond finding and curating content to encourage users to explore and find new experiences. According to Jebara, search tools offer less diversity, so machine learning can help them discover new things.

Spotify has already been using machine learning techniques such as collaborative filtering. This is what predicts what a user will like. The new method is now improving to provide better recommendations and customization. 

They get their data from user playlists, listening behaviors, track and podcast information, and other analytics. These will give them an idea of what they skip and like and how to understand their tastes better. Jebara believes that this personalization will get them to deliver a lifetime of better content.

And for other tech news and stories, read more here at Owner’s Mag!

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10 Top Fitbit Watches of 2024

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Starting a workout regimen nowadays requires a few gym equipment and, of course, a fitness watch. Wearing a daily fitness watch ensures you track activities and overall health. If you use the fitness watch in the gym, this will help you track the calories burned. This way, it’ll be easier to monitor calorie deficits weekly. Fitbit is one of the pioneering fitness watch companies. The brand has released multiple models since 2007, with newer models having features never expected in watches! Here are some 10 of the top Fitbit watches to check out.

1. Fitbit Charge 6

orange fitbit charge 6

The Fitbit Charge 6 has had significant improvements from its predecessors. It offers new Google lifestyle apps, refreshed companions apps, Bluetooth integration with gym equipment, and more. Gym freaks will enjoy up to 40 exercise modes whenever they’re at the gym, and this model also connects to exercise machines. It has Google Maps, Google Wallet, and YouTube apps. The helpful side button is also one of its convenient features. One of the things users dislike is the lack of Spotify controls for easy music listening. 

2. Fitbit Sense 2

white fitbit sense 2

The Fitbit Sense 2 is a smartwatch that is laser-focused on your health. It emphasizes stress management with a more responsive touch screen and a more reliable battery life. It’s slim, lightweight, and offers a comfortable and sleek design. It has a five-day battery life, perfect for when you’re going on outdoor adventures. It also provides a bright and large display, making monitoring your health easier. Its excellent stress management features and accurate body temperature data are what users like from this model. 

3. Fitbit Versa 4

black fitbit versa 4

The Fitbit Versa 4 is another sleek-looking smartwatch that has improved over the last generation. It offers an attractive design that has better touchscreen responsiveness. The physical button enhances the user experience with 40 exercise modes. It also provides multiple watch faces, perfect to match your mood for the day. One of its best features is tracking overnight skin temperature variation. The only downside is the lack of stress sensors and ECG.

4. Fitbit Inspire 3

black fitbit inspire 3

If you want to add color to your smartwatch, the Fitbit Inspire 3 is the best choice. It has all the basic features you need from a fitness watch with reliable sleep features. It’s also one of the cheapest fitness watch trackers, and you can get it for under $100. This model boasts the most extended battery life in the entire Fitbit collection. Its SpO2 sensor is also one of its significant advantages. One of the things users have trouble with is reading the text due to its small display.

5. Fitbit Luxe

fitbit luxe

The Fitbit Lux is your best bet if you’re looking for a smartwatch that you can use on casual or formal occasions. It’s the sleekest Fitbit collection of all and offers all the basic features of a fitness tracker. The design looks more like jewelry than gym wear, perfect for working out with style or monitoring activities at social events. Its robust companion app tracks your heart rate, sleeping respiration, and specific activities.

6. Fitbit Ace 3

fitbit ace for kids

Looking for a fitness tracker for your young ones? The Fitbit Ace 3 is the perfect smartwatch for kids! It keeps tabs on your kids’ activities and sleeping patterns without a monthly subscription fee. It’s waterproof with a stylish swappable band. It can also receive notifications with a reliable battery life. Some users dislike the lack of a GPS tracker.

7. Fitbit Charge 5

black fitbit charge 5

This is the fitness tracker with an always-on color touch screen. It offers a sleeker design than its predecessor and better and newer health tracking features. This model is undeniably a significant upgrade from the previous model. Its features include SpO2, skin temperature variations, overnight HRV, stress management, sleep tracking, etc. The only drawbacks are the lack of Spotify support, and the non-customizable clock faces.

8. Fitbit Versa 3 

black fitbit versa 3

The Fitbit Versa 3 is the reliable fitness watch tracker you need in your life! On top of the robust health and fitness features, the Fitbit Versa 3 boasts a larger screen than its former model. It also features many functions, such as GPS, blood oxygen, distance tracking, and more. This model also supports Fitbit Pay, Spotify, and Amazon Alexa. If you don’t mind not having a stress tracker, ECG sensors, and skin temperature functionality, this smartwatch is for you. 

9. Fitbit Sense

white fitbit sense

The Fitbit Sense is relatively more expensive than the rest. Despite the bad reviews for not providing ample touchscreen responsiveness, the Fitbit Sense model boasts a fantastic ability to monitor heart rhythm, stress, blood oxygen saturation, temperature variation, and more! It also has an always-on color display, excellent battery life, and integration with Fitbit Pay, Spotify, and Amazon Alexa. 

10. Fitbit Inspire 2

fitbit inspire

Looking for another sleek and elegant smartwatch design? Get the Fitbit Inspire 2 if you prefer a slim design with a unique band. This model also comes with a year of Fitbit Premium and tracks certain daily activities. You will enjoy a week-long battery life, perfect for trips and adventures. One noticeable user complaint is skin irritation from the band. 

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10 Best Apple Gadgets to Buy in 2024

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Apple is one of the most state-of-the-art tech companies that spearheads the most innovative gadgets. Its most popular products are iPhones, Macbooks, and iPads. In recent years, Apple has added a line of multiple products to its arsenal. Although Apple products are relatively more expensive than their Android counterparts, users say the quality and sophistication are unparalleled. If you’re wondering what Apple products to buy in 2024, here’s a list of the 10 best Apple gadgets.

1. iPhone 15 Pro Max

iPhone 15 Pro Max

When it comes to mobile phones, Apple users can attest to how functional, user-friendly, and elegant Apple iPhones are. Every new iPhone model offers better and more functional features—the iPhone 15 Pro Max is no exception. It features a titanium frame with an A18 Bionic chip and an enhanced camera system. This model also offers a longer battery life, letting you stay connected all day. Lastly, the iPhone 15 Pro Max is lightweight and durable, making it worth the price you’re paying. 

2. iPad Pro with M4 Chip

iPad Pro

The iPad Pro with the M4 chip is a powerhouse for creatives and professionals. This tablet delivers unparalleled performance with its M4 chip, making multitasking seamless and running demanding apps like a breeze. The 12MP Ultra Wide front camera with Center Stage ensures you always stay in the frame during video calls, while the Thunderbolt 3 port offers ultra-fast data transfer and connectivity options. Whether you’re drawing, editing videos, or handling complex workflows, the iPad Pro with M4 chip is the ultimate tool for productivity and creativity.

3. Apple Watch Series 9

apple watch series 9

If you’re considering an upgrade or a new smartwatch, Apple’s Watch Series 9 is a top contender. It features a faster S9 chip, making everything from app loading to fitness tracking more seamless. Enhanced health monitoring capabilities, including improved heart rate sensors and new sleep tracking features, ensure you stay on top of your well-being. Plus, with better battery life, it keeps up with your busy schedule. The refined design and new watch faces offer a fresh look, making it a perfect blend of style and functionality.

4. AirPods Pro 3

airpods pro 3

These third-generation AirPods provide better sound quality, enhanced noise cancellation, and more reliable battery life. If you’re looking for the ultimate wireless earbuds, the AirPods Pro 3 is a must-have! Perfect for music lovers and professionals alike, these earbuds feature adaptive transparency mode, ensuring you stay alert of your surroundings without compromising audio quality. Their sophisticated design and seamless integration with the Apple ecosystem make them a must-have accessory. Whether you’re working out, commuting, or just chilling at home, the AirPods Pro 3 elevate your listening experience to new heights.

5. MacBook Pro (M4, 2024)

macbook pro

Apple has made many improvements to the newest MacBook Pro. Equipped with longer battery life and better display technology, this is the most functional laptop for creatives and design professionals. Thanks to the powerful M4 chip, its lightning-fast performance ensures seamless multitasking and rapid processing of complex tasks. The stunning Liquid Retina XDR display delivers unparalleled clarity and color accuracy, perfect for video editing and graphic design. With an enhanced battery life, you can work longer without interruptions. Plus, its sleek design and improved connectivity options make it an essential upgrade for anyone seeking top-tier productivity and creativity on the go.

6. Apple Vision Pro

vision pro

Looking for one of the most cutting-edge virtual reality (VR) and augmented reality (AR) headsets for an immersive experience? Grab the Apple Vision Pro, which features high-resolution displays, powerful M-series processors, advanced spatial audio, and more! This is the best headset for unparalleled gaming performance, entertainment, and professional projects. Its intuitive interface allows seamless interaction with digital content, enhancing productivity and creativity. 

7. Apple Pencil Pro

apple pencil pro

The Apple Pencil Pro is a must-have for creatives and professionals due to its advanced features, such as haptic feedback. This feature provides a more tactile drawing experience suitable for creative professionals with iPad Pros. It also features a built-in gyroscope for accurate motion sensing. It offers superior pressure sensitivity and tilt detection, allowing for finer control and more detailed work in drawing and note-taking. Additionally, its seamless integration with the iPad Pro and apps like Procreate and Adobe Fresco enhances productivity and creativity, making it an indispensable tool for digital artists and designers.

8. HomePod Mini 2

homepod mini 2

The HomePod Mini 2 is a smart speaker that delivers exceptional audio quality in a compact design. It features improved sound performance with deeper bass and clearer highs. Integration with Apple’s ecosystem allows seamless control of smart home devices via Siri. You can get this in different colors, too!

9. Apple TV 4K (2024)

apple tv 4k

Nothing beats an Apple TV in your bedroom or living room! The latest Apple TV 4K boasts cutting-edge technology with seamless integration into the Apple ecosystem. Its powerful A-series chip ensures smooth performance, while 4K HDR capability delivers stunning visual quality. Access to a vast library of streaming services, including Apple TV+, and compatibility with popular apps and games from the App Store offers endless entertainment possibilities. Enhanced Siri integration allows for intuitive voice control, while features like Dolby Atmos audio ensure immersive viewing. Overall, it’s a premium choice for those seeking top-notch streaming and multimedia experiences.

10. AirTag 2

airtag 2

Boasting its second-generation item tracker, the AirTag 2 offers a louder speaker, improved precision finding, and longer battery life. These advanced capabilities ensure you keep tabs on your belongings or pets. This compact tracker allows users to place it in multiple areas discreetly. The AirTag 2 is also water and dust-resistant, making it durable for all environments. 

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10 Best Smart Glasses in 2024

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Many are wearing Smart glasses these days for convenience. But what are Smart glasses? Smart glasses are wearable devices that integrate technology directly into eyewear to provide various functionalities. Some of the best features of Smart glasses are augmented reality (AR) applications, real-time data display, hands-free communication, and enhanced navigation. They can show information such as notifications, fitness metrics, or navigation directions in the user’s field of view, enabling multitasking and increased productivity.

Additionally, smart glasses can capture photos and videos, stream audio, and support remote collaboration by allowing users to share their perspectives in real-time. Need help deciding which Smart glasses to buy? Here are 10 best Smart glasses to choose from in 2024. 

1. Ray-Ban Meta Smart Glasses

ray ban meta smart glasses

Of course, Ray-Ban spearheads this list of the best Smart glasses in 2024. The Ray-Ban Meta Smart glasses are the stylish glasses you need with a 12MP camera and excellent sound quality. These glasses are comfortable and sleek. It comes with a shiny black frame and dark green-tinted glasses. It weighs only 50 grams, which is not bad for Smart glasses!

2. XReal Air 2

The XReal Air 2 offers bright and colorful pictures. This is the pair for you if you aren’t nearsighted. It can give you a wide field of view and is also light and comfortable. We love these glasses’ sharp, bright, and broad picture with a 120Hz refresh rate. It also comes with a lens-darkening feature that is perfect for users who don’t wear corrective lenses. The glasses look simple, with chrome hinges, which might be a bit boring. 

3. Lenovo ThinkReality A3 

If you’re looking for Smart glasses for enterprise use, grab the Lenovo ThinkReality A3 glasses that offer high-resolution display. It offers an excellent tethered AR platform. These glasses are also lightweight at 130 grams, with dual fisheye cameras. It features 8MP RGB camera and a Qualcomm SmmartViewer. It’s also foldable and has an ergonomic fit, which you will truly enjoy!

4. Engo Eyewear Engo 2

engo eyewear engo 2

This pair is ideal for real-time data display and gesture control. Some users say it’s not for everyday use. However, we enjoyed the Engo Eyewear Engo 2’s execution. You can see data without looking down, and the glasses are pretty acceptable. The only drawback is that the hardware might be too cumbersome on the eyeline. 

5. Vuzix Blade 2

The Vusix Blade 2 is a high-end AR pair of Smart glasses with robust features for optimum productivity. It’s the best entry-level Smart glasses that serve as your safety glasses. It offers excellent assisted reality functionality and has a customizable operating system. The 2000 nits brightness is perfect for bright environments, such as outdoor adventures. However, it might not be for more rugged uses than its competitors. Also, the camera isn’t capable of 4K resolution. 

6. Rokid Air AR Glasses

If you prefer Smart glasses for movie watching, get the Rokid Air AR glasses because they are portable and lightweight. The audio is reasonable, and the image quality is acceptable, too. The glasses offer a decent HD picture and are compact in design. The only disadvantage is its weak audio, and the glasses can get uncomfortably hot during prolonged usage. 

7. Razer Anzu

razer anzu

This is the pair for you if you want an open-ear audio glasses design. It’s perfect for music with a rectangular design and rounded rectangular lenses. It has two charging ports, one on each arm. Plus, it also offers larger modules, which can sometimes be uncomfortable if you wear these glasses all day. The Razer Anzu doesn’t feature physical buttons. Instead, it provides touch-sensitive control. Setting up these glasses means you can pair them to your phone directly or laptop by unfolding the Anzu’s arms to trigger pairing mode. The best feature we enjoyed using the Anzu is its open-ear speaker design, which lets you enjoy listening to YouTube streams and video chats. 

8. Snap Spectacles 3

The Snap Spectacles 3 offers a dual HD camera for 3D video capture. Although lacking a sleek and fun design, this pair efficiently takes photos and videos. It could be an excellent addition to your VR video shooting. It’s also easier to export in different formats. It comes in carbon and mineral shades, with a tech-heavy design. Although a bit pricey, you will enjoy a 1728 x 1728 resolution. 

9. TCL NXTWEAR S

We prefer the TCL NXTWEAR S as a vast virtual display for gaming. It’s like an effectively head-mounted monitor, perfect for work and play! It offers a bright and colorful picture and is comfortable to wear. The simple connection is compatible with Android phones and laptops. Unfortunately, this pair offers an underwhelming user interface. It requires adapters for iPhones and some Android phones. Also, it gets uncomfortably warm after 30 minutes.

10. Patriot ViewPoint

patriot viewpoint

If you’re looking for Smart glasses to help enhance low vision, this pair is for you. It showcases a 101-degree viewable field, perfect for users diagnosed with Stargardt or macular degeneration. The Patriot ViewPoint is also ideal for both nearsighted and farsighted users! Having a super sharp, wide display makes all the difference. You can read up close, watch TV, watch a game in a stadium, see people’s faces, and more. We found the voice command super cool with commands, such as taking pictures, making smaller, making bigger, and change colors!

Final Words

Getting Smart glasses in 2024 is a new way to enjoy your daily routine, especially if you need eyewear assistance. Choosing one with features and functionalities that fit your needs and preferences is imperative to enjoy Smart glasses. Read more user reviews and testimonials to ensure you find one that matches your purpose. 

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