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How To Get Prospects To Notice Your Business

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business prospects

It may be very easy to start a venture, but making it profitable requires a lot of planning and the right execution strategies.

When you start a business, you should be aware of the competition in the market. You need to grab the attention of your prospects to survive in the industry. This requires the adoption of some out-of-the-box marketing strategies to stand out in the crowd and make your presence known. You must customize and update these innovative ideas from time to time as per the market conditions and your projected roadmap.

1. Create quality marketing tools.

You do not have to spend a fortune on marketing at a very young stage. A step by step milestone based approach would be a great option. Understand what the consumer wants and have all the essentials which you may need to contact a prospective client or buyer. Keep the brochure, stationary package, and the presentation tools handy. Hire a designer or a copywriter to present the attributes of your business in the most professional way.

2. Conduct competitive intelligence online.

In today’s digital era, it is easy to get all the information about your competitors. The kind of clients they deal with or the price they charge for the services. Use this information to your benefit. You can customize your strategies accordingly to attract your customers by offering superior services or products at competitive prices.

3. Hold a giveaway.

Hosting an online giveaway is one of the most common ideas to catch the attention of your target audience for the B2C businesses. You can give away an attractive gift voucher to a lucky winner or offer discounts on some products. Get involved with people and ask them to follow your page on Facebook various social media platforms. As they get to know about your business, you get a chance to promote your products or services in the vast digital space.

However, you must be careful with the discounts offered, and they should not negatively impact your revenue model in a big way.

4. Feedback from happy clients.

Client referrals work wonders for a company’s image. The positive feedback of a happy customer is the best marketing tool and can definitely get you more clients. You can ask for LinkedIn recommendations or formal referrals from your older clients for B2B businesses and reviews and testimonials for B2C businesses.

5. Offer work samples.

To improve your client base, you can offer to do a complimentary work for them.  You can also send your product samples to some selected clients. They can inspect the quality of your offerings and endorse your brand.

6. Get local news coverage.

Get a personalized news release in the local newspaper. Improve your clientele by printing your success story.

7. Offer a warranty.

Most of the people will trust your products or services if you provide a warranty. It is perceived as the confidence of business in its offerings.

8. Attend network events

Attend more network events to get featured in online and offline publications. Keep your business cards ready to reach out to new clients. Participate in discussions, talk about your business and throw some light on your products. Talk intelligently and be informative in order to convince people.

9. Be creative to draw attention

To draw attention, you need to participate and socialize at events. You should host a fun event or an online contest. Create an interesting contest and give away some cool prizes. Customized t-shirts, hats, and backpacks are great options and is an excellent way to reach out to maximum people.

Use social media platforms to your advantage. Think and execute your plan correctly!

Business

Adobe Drops Pantone Colors From Creative Cloud

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Print and pre-press professionals were worried about the information gap regarding Adobe’s decision to remove the Pantone color system from the upcoming versions of its Creative Cloud products. 

In November, Adobe released a technical bulletin about the changes to the Pantone Color Libraries. The company stated that: In March 2022, the Pantone Color Libraries pre-loaded in Adobe Photoshop, Illustrator, InDesign Color, and Adobe Captured will be deleted from future software updates. While Adobe drops Pantone, they said they are working on an alternative solution for the affected products. With that said, Adobe encourages its users to stay tuned for updates. 

Still, the news has caused dismay among influential users of Adobe in print and graphic arts.

Color management whiz Paul Sherfield, the founder, and owner of The Missing Horse consultancy, told Printweek that they have been talking to their customers about Adobe’s decision. For him, it is a disappointing example of big firms in the graphic arts supply chain not supporting the industry itself. He noted that there’s a need to pay for a subscription to download the latest library. Printers can afford that, but the thing is, how many graphic designers and publishers will. 

Adobe and Pantone’s Comments

Pantone official Marcie Foster responded and said Adobe and Pantone have been and will continue to be long-standing business partners. 

But, the current implementation of the Pantone color system with Adobe’s Creative Cloud products is outdated, with many missing colors and inaccurate information. The two companies have decided to remove the obsolete libraries and continue to work together on better in-app features. 

Similarly, Pantone will continue to explore new collaborations with other companies. It’s to ensure that Pantone users can easily access the latest color libraries depending on the design application they are using. 

Danaher owns Pantone, which also runs Esko, X-rite, Videojet, and Linx.

On the other hand, Adobe had not commented at the time of writing. 

Industry Reactions

From Simon Eccles, Printweek

As a long-time user of Adobe products, Simon Eccles said Pantone libraries were always an essential element of their usability for print across the whole industry, especially labels and packaging. 

Mr. Eccles expressed that the “Adobe drops Pantone” announcement is quite disrespectful to many designers and printers who dutifully pay Adobe’s subscription fees regularly.

Mr. Eccles wonders if Adobe consults any users before arriving at such a decision. 

From Bill Greenwood, high-end image manipulation and retouching specialist

Bill Greenwood told Printweek that Pantone creates an Adobe Extension known as Pantone Connect, allowing users to access the Pantone libraries. I hope that Adobe integrates the Pantone Connect extension automatically. Otherwise, users can download it from another site (exchange.adobe.com).

The software mainly operates on a rental basis, and Adobe minus the Pantone libraries in its suite is an exciting development. Sadly, the changes will force them to register for the Pantone monthly subscription plan.

If Pantone wants to retain its customers, it must offer more standard vital features accessible to designers and other users. Smaller companies and designers will choose not to pay a monthly subscription. After all, Pantone is just a guide – there are many different ways to specify color. Users may decide to select RGB values or HTML Hex color codes or just CMYK print color values in exchange for Pantone colors. 

Mr. Greenwood concluded that people might start to move away from Pantone if the cost is not worth it.

Simon Gambling, Zebra managing director

It would be somewhat scary and hard to imagine when Adobe drops Pantone. Also, it would be challenging for them to prove that an alternative solution to Pantone removal will be a hassle-free transition. Users could only await further updates from Adobe to be sure.

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Business

Sony Stocks Plummet After Microsoft-Activision Deal

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Sony shares fell by more than after a Microsoft-Activision deal was announced. 

There is no doubt that this deal weakens Sony’s position in the market.

“Whether or not Activison Blizzard’s content is progressively made exclusive to Xbox platforms and services, inclusion of new releases into Xbox Game Pass for several major games franchises, including Call of Duty, will undermine Sony’s third-party business.” 

Piers Harding-Rolls, games research director at Ampere Analysis, explains the situation. 

Sony has benefitted from the ability to negotiate timed exclusive content for Call of Duty but this is now under threat.” 

Shots fired in the never-ending console war. 

Did The Market Overreact?

Serkan Toto, CEO of Kantan Games, thinks so:

I think the market has totally overreacted in Japan today.

See?

Sony will continue to push out blockbusters, there can be no doubt about that.

Those PlayStation exclusives are pretty sweet. Spider-Man, The Last Of Us, Ghost of Tsushima? Come on now. 

Sony can, of course, fight back: they still have their own top in-house studios spread around the world, PlayStation remains a powerful brand in gaming, and acquisitions are in the cards for Sony as well.” 

PlayStation isn’t going down without a fight. 

The Console Wars Continue

For some time, Sony has been ahead of Microsoft. But the $68.7 billion Microsoft-Activision deal raises the stakes the highest they’ve been since the Black Friday Battle of 2013. Franchises like Call of Duty and World of Warcraft could become exclusive. 

How will Sony respond? We shall see what happens next in the seemingly never-ending console wars.

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Business

Silicon Valley Blue-Collar Workers Hope To Return To Their Posts

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While big tech companies are delaying return to offices, Silicon Valley Blue-Collar workers anticipate full return in the coming months. 

Despite the economic disruption experienced due to the COVID-19 outbreak, businesses tried their best to ensure business continuity. Big tech companies were the first to allow their white-collar employees to work from home when the pandemic hit. However, not everyone can work remotely, like in the case of service workers.

Madeleine Rivera, 33, is a contractual food service worker at Google’s campus. Rivera is holding on to the slightest signs that workers will return to the company in the future. Recently, she handed out free peach ice pops to Google employees who have returned to work already. She’s trying not to overthink about the rising COVID cases in the country. According to her, being optimistic and happy matters. 

As the Delta variant enters a new troubling phase, more tech companies like Lyft and Facebook delay re-opening their workplaces early next year. Because of this, the companies’ contracted cafeteria workers, cleaners, and shuttle drivers are becoming more anxious. 

Most Silicon Valley blue-collar workers are not sure whether the Delta variant will delay their returns even longer or, worse, risk their jobs entirely if in-office work becomes less significant than it was before. As many white-collar employees have settled into work from home, blue-collar workers are struggling even more because of the unpredictable situation. 

“My kids don’t want me to go back to work, but I said I have to do it,” said Liliana Morales, 37, a food service staff at Facebook. Morales recently returned to work after having been on paid vacation since the pandemic started. Everyone needs to go back to their everyday routines, and it has been months that she has been out of work, Morales said.

Image Credit: SIPA USA via AP

Country-wide Concerns

While some Silicon Valley blue-collar workers are in better condition, they still have the same concerns as many fellow workers across the country. UCLA Labor Center director, Kent Wong, co-authored a book about the late Mike Garcia, a janitorial labor organizer who led strikes at Oracle and Apple. Wong said that because Morales and Rivera are members of a labor union, they are likely to be doing better than their non-union member counterparts. 

Previously, on a website Amazon created this year to convince workers in Alabama to vote against unionization, the company announced that they provided them with excellent hourly rates, attractive healthcare benefits, and career advancement. There is so much more than the workers can do with their career and family without paying premiums, Amazon said. 

But Wong said all blue-collar workers face problems, whether or not they have union membership. The bottom line is, they are still very vulnerable. 

Image Credit: SIPA USA via AP

Looking Ahead

In interviews, Silicon Valley blue-collar workers said that big tech companies primarily supported them throughout the pandemic. Others said the companies tried to find them other jobs when their original work was gone. Take, for example, the experience of Rivera, a former kitchen staff across Google’s campus in Mountain View, California. She was temporarily assigned to work as a receptionist in almost empty office buildings.

Some companies like Google are already starting to upgrade their headquarters. It’s to return to a sense of normalcy in Santa Clara County, the geographic heart of Silicon Valley.

Facebook is starting to recall their contractors. On the other hand, drivers are being asked to do training and practice driving empty buses, said Stacy Murphy, the representative for Teamsters Local 853 – the union of some Silicon Valley bus and shuttle drivers. 

Morales said that whatever her company orders, they will abide by it. If they say return to work, they will return to work.

Murphy believed that it had been a mixed bag for Silicon Valley firms needing shuttle drivers. Facebook continues to let its drivers make practice trips. While, Netflix and Amazon have been back to 100% capacity since June 2021. Tesla even expanded their service during the pandemic. On the contrary, Apple, LinkedIn, Twitter, and Salesforce never returned. 

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