Technology
10 Audience Research Tools to Help You Understand Your Market
Published
4 weeks agoon
By
Skylar LeeMarketing tools get the job done when reaching audiences, driving them to your site, and purchasing your product or services. However, many businesses take their marketing strategies to the next level with audience research. The insights offered by audience research tools are valuable. And it helps marketers create personalized campaigns to entice audiences to their products or services. But which tools should you use? We list the ten best ones!
Audience Research vs. Market Research: What’s the Difference?
The terms audience research and market research are interchangeable. However, there’s a stark difference between the two. Market research covers discussions or insights on market trends and various audiences. Meanwhile, audience research focuses on a specific demographic.
1. SparkToro
One of the leaders in audience research is SparkToro. You can rely on SparkToro to give pertinent information about your audiences, such as job titles, education, preferences, hashtags, and language. And they crawl over 80 million pages to get the information you need to understand your audience.
In 2025, SparkToro introduced natural-language search enhancements and audience-building workflows, making it easier than ever to extract insights for content creation, influencer outreach, PR, SEO, and digital ads.
Features:
- No surveys or cookies required; data pulled from 80M+ public profiles
- “My Audience” queries using job titles, interests, hashtags, and platforms
- Contact info of potential leads, brand advocates, or influencers
- Tracking changes in audience behavior over time
Pricing:
- Free
- Basic – $38/mo
- Standard – $112/mo
- Agency – $225/mo
2. Ask Your Target Market
If you want another audience intelligence tool, Ask Your Target Market is one option to consider. They have an all-encompassing tool to understand your market, improve your brand and product, and craft better marketing campaigns.
What sets AYTM apart is its automated survey builder and a highly refined panel of verified respondents, allowing you to reach niche or broad audiences in minutes, with AI-supported tools for data visualization and insights.
Features:
- Access to millions of U.S. and global respondents
- Real-time data with advanced analytics dashboards
- Drag-and-drop survey builder with logic flows
- Integrations with Slack, Excel, and data visualization tools
Pricing:
- Lite- Free
- Plus – $150 per month
- Max – Custom
3. Audiense
Get ahead of competitors with the help of Audiense. The UK-based audience research tool has two solutions to help brands optimize their marketing strategies: Audiense Insights and Audiense Connect. This tool is ideal for businesses learning more about their Twitter audience. But Audiense Insights provides a comprehensive overview of your audience.
In 2025, Audiense launched MCP Connectors, a major update that brings AI audience intelligence into your MarTech stack by integrating with platforms like Salesforce, HubSpot, and Microsoft Dynamics.
Features:
- Personality traits, interests, buying mindset, and content preferences
- Affinity mapping to media, brands, influencers, and hashtags
- Competitive benchmarking and brand health analysis
- Exportable insights for paid media and CRM strategies
Pricing (X Marketing):
- Free
- Pro ($250/year)
- API Access – available upon request
4. SurveyMonkey
You can conduct audience research yourself by using a survey tool like SurveyMonkey. Using SurveyMonkey as an audience research tool is ideal if you have a huge customer base.
SurveyMonkey now offers AI-assisted survey creation, WhatsApp distribution, and automated data summaries, making it easier than ever to understand your audience, test messaging, or validate new ideas.
Features:
- AI-generated questions and survey logic
- Branded surveys with skip logic and advanced analytics
- Share surveys via email, social media, or WhatsApp
- Integration with tools like Salesforce, HubSpot, and Slack
Pricing (Team Plans):
- Team Advantage – $25/user/mo
- Team Premier – $75/user/mo
- Enterprise – Custom
5. Typeform
An alternative survey tool to SurveyMonkey is Typeform. With Typeform, you can get a pulse of your audience’s behaviors and preferences through quantitative and qualitative data gathering. Like SurveyMonkey, you can customize your survey with branding colors or templates.
With its latest updates, Typeform now offers AI-enhanced form logic, deeper analytics integrations, and more customization options. Marketers, researchers, and UX designers alike use it to capture qualitative and quantitative data in a format people actually enjoy answering.
Features:
- Drag-and-drop builder with branded templates
- Advanced conditional logic and scoring
- Integration with Google Sheets, HubSpot, Slack, Notion, and more
- AI-powered suggestions for questions and survey flows
Pricing:
- Basic – $29/mo
- Plus – $59/mo
- Business – $99/mo
- Enterprise – Contact sales
6. BrandMentions
Social listening is another form of audience research. BrandMentions is one platform for that purpose. You can get ahead of competitors on the platform with the Business Intelligence solution. You can use amazing tools, such as:
- Hashtag and brand trackers
- Social mentions
- Social media trackers
Features:
- Real-time alerts for brand, product, or keyword mentions
- Sentiment analysis and engagement tracking
- Influencer identification based on reach and relevance
- White-label reporting and team collaboration tools
Pricing:
- Growing Business – $99/mo
- Company – $299/mo
- Enterprise/Agency – $499/mo
7. AnswerThePublic
SEO platforms or tools can give you insight into your audience too. AnswerThePublic is one of the most popular audience research tools to understand your consumers. With AnswerThePublic, you can search for your keyword and get insights about your customers’ searches.
It’s especially helpful for discovering questions, comparisons, and long-tail keywords your audience is curious about, grouped into visual keyword clouds and organized categories.
Features:
- Keyword insights segmented by question type (what, why, how, etc.)
- Data visualizations and downloadable reports
- Folder system for organizing and tracking ideas
- Unlimited daily searches for Pro users
Pricing:
- Individual – $5/month (100 searches per day)
- Pro – $49/month (unlimited searches)
- Expert – $99/month (unlimited searches)
8. Statista
One underutilized audience research tool is statistics. And there’s no better source for updated statistics than Statista. The market and consumer data website offer insights into any industry or demographic. You can find trends and consumer behavior patterns.
Used by marketers, researchers, and business leaders alike, Statista aggregates information from over 22,500 sources across 170+ industries — all searchable by region, topic, or sector.
Features:
- Charts, infographics, and exportable datasets
- Access to industry reports, consumer insights, and forecasts
- AskStatista feature for custom data requests
- eCommerceDB for online retail behavior and segmentation
Pricing (Single Accounts):
- Basic – Free
- Starter – $149/mo/billed annually
Personal – $599/mo/billed annually - Professional – $1,299/mo/billed annually
9. SimilarWeb
SimilarWeb is a comprehensive platform guaranteed to optimize your marketing and sales campaigns. One of its main features is the market intelligence tool, giving you an idea of your market and audience.
With their Audience Analysis tool, you can build and segment audiences. Plus, get more insights through behavior and trends. In addition, they promise to help you get ahead of competitors with these other components.
Features:
- Audience segmentation based on interest, behavior, and device
- Web traffic overview including bounce rate, engagement, and channel mix
- Market intelligence and benchmarking tools
- App intelligence for mobile behavior insights
Pricing:
- Starter – $1,500/ year or $199/ month
- Professional – $4,000/ year or $399/ month
- Team – Custom
- Enterprise – Custom
10. Buzzsumo
Although Buzzsumo is a content marketing tool, you can still learn more about your audience on their platform. You’ll know more about trends and updates in their Monitoring solution. Plus, you can monitor who mentions your brand. This allows you to understand who’s interested in your business. And those who you can stillreach.
It’s especially useful for planning content strategies, tracking brand mentions, and identifying audience interests based on real-time performance data.
Features:
- Keyword tracking and alerts
- Content performance metrics across platforms
- Influencer discovery and outreach tools
- Custom dashboards and exportable reports
Pricing:
- Content Creation – $199 /mo
- PR and Comms – $299 /mo
- Suite – $499 /mo
- Enterprise – $999 /mo
Final Thoughts
Many audience research tools have hefty price tags. But it’s worth investing in considering the information you can obtain about your audiences. However, if those are too pricey for your taste, there are budget-friendly solutions that could help you better understand your audiences.
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Research tells us that more than 80% of consumers would gladly pay more for a better buying experience. This is why every business should be aiming to provide only the best customer service. And in this age of technological advancements, you can get the help you need in the form of a chatbot. Here is our list of the best chatbot platform builders so you can build your own today.
What is a chatbot?
A chatbot is a program that simulates the conversation between a human and a machine. It lets humans communicate with digital devices or websites even without the assistance of a human operator. You may have interacted with one before without you knowing about it.
The window that pops up when you’re on a particular website is an example of a chatbot. Chatbots help businesses answer questions, take orders, book tickets, and confirm charges, among many other uses. Below are the best platforms to help you get the right chatbot for your business.
10 Platforms to Build Your Own Chatbot
1. WotNot
A no-code chatbot builder, WotNot lets you design and create your own chatbot even without technical knowledge. It makes it easy for your customers to hold a conversation on your website, Facebook Messenger, or WhatsApp using AI. This will give you a higher chance of converting anonymous visitors into paying customers.
You can try WotNot with its free 14-day trial. If satisfied, you can upgrade to any of its three premium plans. Pricing starts at $29 per month.
2. Chatbot Builder AI
Claiming to be the fastest and easiest way to build custom chatbots and GPTs, Chatbot Builder AI is a no-code platform for businesses of all sizes. With it, you can easily and quickly automate your customer service, lead generation, and personalized communications.
Its core features include customizable templates, natural language understanding, and instant recognition, as well as basic analytics to track performance and user engagement. Its AI Sandbox pricing plan is free, which allows for capturing 25 leads, while its Custom Domain plan incurs a one-time fee of $199.
3. Intercom
One of the more popular chatbot platform builders, Intercom’s client list includes Udemy, Atlassian, and Loom. With it, you can create a chatbot quickly, even without coding skills. It has helpful features that let you target and engage qualified leads.
Intercom has plans that are suitable for small or large businesses. The Essential plan costs $39 per seat per month, which is ideal for startups and medium-sized companies. For those with high volumes of conversations, the starting price is $139 per seat per month.
4. ManyChat
A cloud-based chatbot solution, ManyChat helps businesses facilitate chat marketing campaigns through social media platforms and SMS messaging. Its key features include drip marketing, message broadcasting, lead conversion, A/B testing, and audience segmentation. It has predefined templates that make it easy to build custom chatbots.
You can use ManyChat for free or avail of their paid plans to enjoy the platform’s many valuable features. Contact them for their premium plan or choose the Pro plan and pay $15 monthly.
5. Salesloft
If you need to engage your customers through conversational chatbots, Salesloft is the platform for you. They provide live chats, email marketing solutions, and video communication tools. It is a no-code chatbot platform that uses a bot to ask questions to qualified leads and route them to a human sales team.
For Salesloft’s pricing, contact their sales team.
6. Tidio
If you want to be proactive in your customer engagement tasks, Tidio is the right chatbot platform to use. Its live feature lets you see your website visitors and communicate directly with them. It offers a conversational AI chatbot and NLP (Natural Language Processing) for a better customer support experience.
You can start using Tidio for free, then move on to their premium plans, which start at $39 per month. Check out their pricing page to see their many other options.
7. Landbot
Whether it’s rule-based bots or AI-powered bots you need, Landbot has them and more. Its intuitive interface lets you seamlessly interact with customers and prospects with high-quality dialogues. It allows a human agent to join in on the conversation when needed.
Its Sandbox plan is one that you can use for free forever. But a subscription to its three other plans is worth it to get more of its best features. Pricing starts at €40 per month.
8. ChatFuel
ChatFuel is a powerful chatbot platform builder that lets you focus on what matters most in your business. It will take care of communicating with prospects and customers via its easy-to-use conversational bot. It provides step-by-step instructions and documentation to help you build a chatbot, even if you don’t have coding skills.
ChatFuel has a free plan and three more with prices that range from $23.99 to $400 a month. Its free trial lets you explore and learn more about the tool.
9. SnatchBot
An AI chatbot platform, SnatchBot, uses NLP (Natural Language Processing) and Machine Learning technologies. It offers great customization to let you create conversations however you want them. You can build two versions of chatbots: the bot or the bot/human hybrid.
You can use SnatchBot for free for 14 days. It offers three premium plans with prices ranging from $99 to $299 per month. You may contact their sales team for their Enterprise plan.
10. LivePerson
Another chatbot platform that uses the power of AI, LivePerson, is an excellent option. Thanks to this technology, you can build, deploy, and optimize your chatbots using advanced analytics and real-time intent detection. It is easy to use and has rich live chat features.
For more information on pricing, please contact their sales team.
Final Thoughts
These chatbot platforms offer unique features, and to find which would suit your business, you need to explore and experiment. Hopefully, this list has narrowed your choices and cut down your work.
Technology
10 Influencer Marketing Tools to Garner More Followers
Published
2 days agoon
August 28, 2025By
Kai KelisOne of the most effective marketing strategies you can try today is influencer marketing. The industry is expected to hit a whopping $32 billion in growth by the end of this year. This is an increase from $21.1 billion in 2023. And with the abundance of many nano- and micro-influencers, it won’t come as a surprise when many brands will go this route. So, to give you a head start on influencer marketing, here are 10 influencer marketing platforms you should be using in 2025.
1. Bazaarvoice
Bazaarvoice is an influencer management platform that helps activate more campaigns faster and smarter. It is built on a user-friendly AI-powered platform, trusted by over 150 leading global brands and more than 5,000 data-driven marketers.
Key features:
- Search for the most authentic and relevant influencers through 20+ advanced filters and even find influencers working with your competitors
- Manage collaborations through a built-in CRM and track influencers’ conversations in one place
- Track campaigns on autopilot without asking for authentication from influencers and view these on one dashboard
- Measure performance via website visits and sales through holistic insights
2. Meltwater
If you want to work with influencers in the press and media, Meltwater is the only platform you need. This journalist database and press distribution tool help create awareness in your niche. Meltwater offers an extensive press database with thousands of bloggers and journalists worldwide.
Key features:
- Enjoy end-to-end media database and relationship management tool that allows communication between PR pros, brands, and influencers
- Hyper-targeted PR outreach with innovative keyword research feature to fine-tune your list of contacts
- Measure your earned media coverage by monitoring metrics, such as open rates, click-through rates, length of time every person reads your media outreach, bounce rates, and unsubscribe rates
3. Brandwatch
Brandwatch is the tool you can rely on to better understand and engage with your customers. However, you can utilize its consumer research features to gain a deeper understanding of your audience and track conversations. Moreover, this tool helps you monitor brand mentions if you’re looking for influencers in your niche.
Key features:
- React to significant trends by using the tool’s industry-leading AI
- Manage your teams, approvals, workflows, and campaigns to ensure brand alignment
- Shield your brand from threats by browsing over 100 million sources and get real-time alerts
- Manage all channels from one social inbox to engage customers and prospects
- Enjoy robust and unique insights to ensure you get better results and ROI
4. HypeAuditor
If your target audience is hanging out on Instagram, HypeAuditor is one of the best influencer marketing tools. It helps you find the top IG influencers ranking via quality and engaged followers. This tool ranks bloggers by gathering raw data from various sources, considering only real likes and followers.
Key features:
- Influencer Discovery lets you find the best influencers across 12 million profiles and set filters to refine to quality profiles
- Use analytical reports and monitor over 35 in-depth metrics to analyze TikTok, Twitch, YouTube, and Instagram influencers
- Explore the competitive landscape and assess your competitors’ influencer marketing performance
5. AspireIQ
Ecommerce brands will benefit from AspireIQ’s influencer marketing software that drives revenue. You can discover thousands of creators on autopilot using AspireIQ’s cutting-edge AI technology.
Key features:
- Search and compare millions of op-eds from creators across YouTube, Facebook, TikTok, and more
- Enjoy the tool’s social listening features and engage with fans who mention your brand online
- Create, license, and promote content by briefing, reviewing, and approving content before it goes live
- Monitor performance using an analytics dashboard and track sales through promo codes and affiliate links
6. Heepsy
Heepsy boasts the largest influencer database, which can help brands find the creators they’re looking for. Over a million global creators are there for the taking. Additionally, you can enjoy a range of other features, including authenticity analytics, manual quality checks, and more. That’s why Heepsy made it on our list of influencer marketing tools.
Key features:
- Heepsy takes pride in finding relevant creators in seconds
- Search for creators within your social media followers, commenters, and likers
- Filter creators with managers to ensure excellent response rate and professionalism
- Inbound and outbound strategies allow your brand to reach out to influencers or get reached out to
- Communicate with creators using Heepsy’s internal messaging tool
- Use Heepsy’s intuitive and complete CRM tool to manage influencer marketing campaigns
7. Humanz
A collaborative creator marketing platform, Humanz is designed to bring structure, transparency, and performance accountability to creator collaborations. It is a full-stack operating system for influencer marketing founded in Israel. It is now active in several countries, including the US, India, South Africa, and Brazil. What makes it stand out is its emphasis on authentic partnerships and real ROI rather than treating influencers as mere ad units.
Key features:
- Its AI-powered ROI forecasting predicts campaign outcomes before launch
- Its verified creator data are opt-in and API-fed to ensure real demographics and performance statistics
- Has built-in tools for managing briefs, contracts, and bonuses to creators
8. PFR Group
This influencer marketing tool is your all-in-one platform that offers influencer marketing services. PFR Group has been around since the early days of influencer marketing. Using this platform ensures the productivity of any team, with campaign ROIs that will compensate for all marketing efforts.
Key features:
- Dig deep into every influencer profile that gauges their credibility, audience interests, city-level location, engagement rate, brand affinity, and more
- The user-friendly and smart software runs successful influencer marketing campaigns for all business levels
- Use the Influencer Intelligence Software that integrates with many third-party tools
- Work with the company’s Influencer Campaign Management team by sending your brief and KPIs
9. Pitchbox
You can rely on Pitchbox for your influencer outreach and content marketing needs. This tool is suitable for publishers, SEO agents, and all brands, making their jobs easier and more efficient.
Key features:
- Find publishers, bloggers, and influencers through intuitive keyword research
- Personalize outreach campaigns without manual input and automatically follow up with prospects who haven’t replied to proposals
- Track your outreach process using the platform’s white-labeled Management, Team, and Client Reporting
10. Ainfluencer
A free, self-serve influencer marketing platform, Ainfluencer is designed to connect brands with creators across TikTok, YouTube, and Instagram. It supports over 2 million verified influencers and provides a comprehensive suite of tools to help you with campaign creation, outreach, and performance tracking, all without a subscription.
Key features:
- No subscription fees, enabling you to create unlimited campaigns
- Over 2 million influencer profiles to discover
- Has an AI matching engine that automatically recommends influencers based on your campaign goals and brand profile.
In today’s digital world, protecting your online activity is more important than ever. With personal information becoming a valuable target, using a VPN is a simple yet powerful way to keep your data private. A reliable VPN not only safeguards your privacy but also lets you access content from different regions around the globe. Keep reading to discover the top 10 VPNs 2022.
1. NordVPN
NordVPN is one of the most trusted VPN service providers in the market today. It has high connection speeds with no bandwidth limits. Plus, its NordLynx encryption protocol enables users to browse online securely. It also unlocks major streaming services. NordVPN is available in over 80 countries and can support up to six devices.
2. ExpressVPN
ExpressVPN has strong encryption protocols on top of their highly rated apps. It’s great for unblocking streaming sites like Netflix, Amazon Prime Video, Disney Plus, and more. Plus, they also offer leak protection, Network Lock, and split tunneling.
3. ProtonVPN
ProtonVPN is yet another famous service provider that one of the top 10 VPNs 2022. Like its parent company, ProtonVPN has a simple commitment to privacy. Specifically, it has built in ad blockers and other defenses to make your online activity safeguarded. It can support up to 10 devices, but it only has over 1,700 servers in 63 countries.
4. Surfshark
If you want to bolster your internet protection and privacy, try Surfshark. The service has more than 3,200 servers present across 65 countries. Like other services, Surfshard has a no logging policy and an IP-kill switch. And finally, users can connect to unlimited devices, so you’ll be able to collect your money’s worth.
5. CyberGhost VPN
CyberGhost is one of the top 10 VPNs 2022. It also has over 8,000 servers across 90 countries and even helps you set up automated connections. Plus, unlike any other VPN software, you can use it on XBox and Playstation. You can also get up to 7 devices supported.
6. Hotspot Shield
Hotspot Shield is a free VPN service for Android, iOS, and desktop users. Their free plan comes with generous features like no-logging policy and an IP kill switch. Meanwhile, their family plan is an affordable choice compared to other services in the market.
7. Private Internet Access
Private Internet Access has a lot of factors that make it one of the top 10 VPNS 2022. It can cover up to 10 devices. Plus, it has over 35,000 online servers and is active in 78 countries. It offers a no log-in policy, and the allow their users to change their IP address. Finally, users can load the Private Internet Access software to any compatible router.
8. StrongVPN
Meanwhile, if you want your whole family protected, StrongVPN is the best choice. Every StrongVPN plan. StrongVPN users can enjoy safe browsing in iOS and mobile devices, Mac, Windows, and even using Amazon Kindle. It has more than 950 servers in over 40 countries and can block streaming sites decently.
9. IPVanish
This VPN app is best for users who want to mix and match the features available to them. IPVanish offers 4 distinct encryption protocol that users can switch between. You get high connection speeds up to 930 Mbps, split tunneling, and even an IP kill switch. Plus, they have 2000 servers spread across more than 50 countries.
10. Norton Secure VPN
Norton Secure VPN is the choice VPN streaming service for many users. It supports Windows, Mac, iOS, and Android devices. Plus, users can add up to 10 devices using the service. Norton Secure doesn’t support routers though, so you won’t be able to connect it to your XBox or TV. But, with this service, you can access 2,000 servers in 31 countries. You can even change your server’s location to another country, so you can unblock streaming sites with ease.
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