Confused about what type of questions to ask a prospect in the crazy world of tech?
Today, a high-performing website has to balance brand, user experience, speed, accessibility, SEO, and conversion goals across devices. That’s why the smartest web builds start with something basic – web design questions.
Having a solid grasp of what your clients want will help you uncover what the site is truly for, including the features it needs. It will also reduce revisions and keep everyone on the same page, including timelines and technical aspects.
Here’s a curated list of 170 web design questions to ask your client before you begin. Think of this as a menu: pick what fits the scope, the platform, and the complexity of the build.
If you’d like to add more to this list, feel free to comment below or email us your additions.
Current Website Web Design Questions
– What is the purpose of your current website?
– Are there any aspects of your current website that you love?
– Are there any aspects of your current website that you hate?
– Is there anything on the current website that needs to be removed entirely?
– Is there anything on the current website that must absolutely stay?
– Do you have multiple locations?
– Where are they located?
– Do you offer different products or services per location?
– What is your business’s unique value proposition (UVP)?
– What are the services you want to highlight on your website?
– Why do visitors currently come to my website?
– Is your website easy to navigate and is it easy to find information?
– Are your current website visitors being converted into sales?
– Are competitors’ websites more functional and have they recently been redesigned?
– Does the content on my website deliver the right message?
– Is your website a good representation of your business?
– Does your current website instill trust and confidence?
– Is it easy to update your website?
– Are visitors who come to your website being tracked and analyzed?
– Does your current website make it easy for website visitors to contact you?
– What tools and apps do you use to run your business?
Web Design Questions About the Redesign
– Why do you want a new website?
– Do you have a proposed sitemap prepared?
– In an ideal world, what do you want your website to become?
– What are your specific goals for your new website that will help indicate if your investment is profitable?
– How quickly do you want to achieve these goals?
– Is there anything that you would like to have included in the new website that you lack currently?
– Will your copy need to be reviewed and approved by legal and compliance?
– Will your legal team need to create the privacy policy for the site?
– At the end of this project, how do you qualify it as a success?
Web Design Questions About Competitive Analysis
– Who are your top seven competitors?
– What about these companies makes then stand apart from others?
– What elements of these companies and/or their online activity would you like to model after
in your redesign?
– What do you currently like about your competitor’s websites?
– What do you hate about your competitor’s websites?
– What are some sites that you like the style of, features, and functionality of?
Web Design Questions About Branding
– Do you have brand guidelines?
– If not, do you need help putting this together?
– What are the brand guidelines?
– Are there any color preferences for the new website?
– Do you have the hex codes for your current brand colors?
– Have you created buyer personas?
– If you did; how many do you have and will we need to set up conversion funnels for each persona?
– Do you have a site architecture completed?
– Do certain products and/or services speak to a different types of clients?
– What differentiates your product or service from your competition
– Is there any legacy on your current website?
– Do you currently have duplicate content on your site?
– What types of content will you publish on the site?
– How do plan to market the website once it is launched?
– What are some images that relate to your business?
– Will you be updating and reusing content and/or images from your current website?
– Do you need help creating new visual components for your website?
– What are some visual components that you’d like to add to your website?
– Do you have a tag line?
– What is your elevator pitch?
– Do you have a mission statement?
– What differentiates your company from your competitors?
Web Design Questions Related to Marketing and Advertising
– Do you have a documented content strategy?
– What types of marketing are you currently involved in or practice on a regular basis?
– Why kind of ads will you be running? (Google, Facebook, native, display, search)
– Do you have a current advertising budget?
– When it comes to marketing (in general), what are your biggest challenges?
– When it comes to obtaining qualified leads, what are your biggest challenges?
– When it comes to closing leads, what are your biggest challenges?
– Will you be blogging on your website?
– Who will be blogging on your website – in-house writers, blog writing services, or guest bloggers?
– When do you see most customers go to your website?
– Do you currently use marketing automation software?
– Do you create ebooks, white papers, and other resources are placed behind a form?
– Do you send email marketing communications?
Web Design Questions Related to Sales and Lead Generation
– Which marketing tools are integrated with your website (email, CRM, landing pages, automation)?
– Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?- Which marketing tools are integrated with your website (email, CRM, landing pages, automation)?
– Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?
– Do you use a CRM to store sales and customer information?
– Are there any short-term or long-term goals that need to be considered in the website redesign?
– What social media elements would you like integrated?
– Do you need a subscription option or other offer?
– What is the target demographic of your website visitors? Are there specific sectors, industry segments, company sizes, geography that needs to be focused on more than others?
– What types of emails do you send to subscribers, prospects, leads, and customers?
– Do you want automated emails to be triggered by actions customers take on your website?
– Do you want the ability to create, edit, and publish landing pages and site pages?
– Would you like to run predictive lead scoring every few months to automatically determine the properties and weight of each factor to create a lead score?
– Have you performed A/B tests of your landing pages and calls-to-action to increase clickthrough rates?
Lead Generation and Contact Page Questions
– How do you currently track leads on your website?
– How do you want to collect customer information?
– Are you comfortable with having your phone number on your website?
– What is the email address you want on your website?
– Can you speak to your customer experience?
– How does a user become a customer of yours on your current website?
– Do you currently include relevant call-to-actions on content posts?
– Do you collect information from visitors and store this in a CRM or use it to inform marketing efforts?
– What fields do you currently or want to include in forms?
– Do you use call tracking to track online campaigns?
SEO Questions
– Do you need assistance with search engine optimization?
– How do you maintain SEO—ongoing, occasional, or not at all?
– Do you have someone who can review content for SEO best practices, internally?
– How are meta titles and descriptions currently created—manually, with tools, or with automation?
– Do you have Google Analytics 4 (GA4) set up, and do you have access to it?
– Do you have access to Google Search Console or Bing Webmaster Tools?
– Based on what you know right now, what keywords or phrases would “you” use to search for your products and/or service offering?
– What search terms are your competitors targeting?
– Of the words you just listed, which ones would you like to target with the new website?
– Do you have existing content that can support these keywords or phrases?
– Do your existing website and content rank for these phrases?
– What are your top-performing keywords?
– Which site pages rank high in SERPs?
Web Traffic Questions
– What are your most trafficked pages on your website?
– What percentage of visits are from organic sources?
– What percentage of traffic are referrals from other sites?
– Which referral channel gives your website the most traffic?
– What percentage of traffic is from social media sites?
– What percentage of traffic is from email marketing?
– What percentage of traffic is from direct or people who type your URL into the search bar?
– What percentage of traffic is from mobile devices?
– What percentage of your traffic comes from mobile versus desktop devices?
– What sources — social, referral, organic, etc. — generate traffic from mobile and tablet users?
– How many landing pages do you have?
– What are your top-performing landing pages?
– What are your top-performing blog posts?
– How many visits does your site get each month?
– How many page views does your site get each month?
– How many leads do you generate each month?
– How long do people typically spend on your website?
– What is the bounce rate for your site?
– What is the average amount of sales generated by your site each month?
– What is the page load time of your site?
– How many inbound links are pointing to your current site?
– Is your current site optimized for mobile users?
Reporting Questions
– Do you like data?
– What types of reports and data would you like to receive from our team?
– What reporting format do you prefer (dashboard access, scheduled reviews, async summaries)?
– How would you like to access reports (live dashboards, summaries, or exported files)?
– Would you like the reports to be converted into videos?
Website Functionality Questions (UX and UI)
– Are there specific mobile usability or accessibility considerations we should design for?
– How often will you be updating the content on your site?
– What functional requirements are needed within the new website?
– Is there any specific feature that is needed for your website?
– Do you want users to be able to comment on blog posts and other types of content?
– Do you need to integrate chat features?
– Will you need an internal search engine for your site?
– Do you plan to post audio/video files to the site?
– Do you have a video hosting service or will you be uploading videos to Vimeo or YouTube to embed videos on your site?
– Will you need people to log in on the site either with a username and password or by using social logins?
– Will users need the ability to post product reviews?
– Do you want people to be able to share content from your website?
– Will visitors have to enter credit card information and other personal details on any section of the website?
– Do you plan to sell anything through your website?
Development and Hosting Questions
– Who is your current website host?
– If switching hosting companies, where is your your DNS controlled?
– Do you have any and all logins?
– Hosting
– Domain name
– Website
– Where do you host your site?
– Do you know the current level of hosting you have?
– Do you have or need an SSL certificate?
– Do you have specific accessibility requirements? (Possibilities include, larger text, language conversion, blind-accessible)
– Do you need cookie consent management or privacy compliance features (GDPR, CCPA, or similar)?
– Do you have an existing content management system you prefer or would you like our suggestions on the proper CMS?
Project and Budget Questions
– What is your budget for this project?
– What is your yearly budget for website improvements?
– What kick-off date do you prefer?
– Who all is responsible for reviewing and providing feedback on the site?
– Who will give final approval for the site prior to launch?
– Will you manage the site once it’s completed?
– Will you require training on how to properly maintain the site?
At Owners Magazine, we care deeply about creating an incredible experience for our customers. What better way to get to know our clients than to ask them fun questions? The world of business can be so serious, and with the way our society is becoming, we decided to throw a wrench into your average questions.
DISCLAIMER: These questions don’t work for every company. It all depends on your company culture and how your customers view you.
Get To Know Your Clients Better
– At which store would you like to max-out your credit card?
– If you could have one superpower, what would it be?
– If you could be one character in any movie, Tv show, cartoon, who would you be?
– What movie title describes your life?
– What is your favorite TV show?
– What is your favorite video game?
– If you could choose one Pokemon that relates to your personality, who would it be?
– Do you have any nerdy addictions?
– Have you ever refitted an item, and if so, what did you regift?
– What’s the strangest talent you have?
– Do you have any nicknames?
– Which way does your toilet paper hang on the wall – over or under?
– What is that one song that you’re afraid to admit that you like?
– What are three things still on your bucket list?
– If you could eat one thing for the rest of your life, what would it be?
