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Everything You Need to Know About Viral Advertising

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3 years ago

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mobile phone and computers

Information spreads rapidly through social media and online platforms in today’s fast-paced digital world. Viral marketing has become a powerful strategy for businesses to reach a broad audience and create buzz. But what exactly is viral advertising? Whether you’re a marketer, business owner, or simply curious about the fascinating world of viral marketing, this blog is for you. Let’s dive in!

What is Viral Marketing?

video editing

Businesses use viral advertising to promote their products, services, or brand through organically spread content. The content quickly spreads via email, social media, or word-of-mouth. The goal is to create content that resonates with audiences and compels them to share it within their networks. 

Viral marketing can be in various forms, such as videos, blogs, memes, infographics, or interactive campaigns. It relies on the power of social networks to spread rapidly. When done effectively, it can create buzz online, drive website traffic, increase brand awareness, and heighten conversions. 

Although it sounds easy, viral advertising is challenging and comes with several risks. It requires a deep understanding of your target audience, careful planning, and creative execution. Some challenges are competitors vying for attention and remaining authentic. Also a huge risk can befall the brand, such as receiving negative publicity due to backlash. 

That said, viral marketing must be well-thought-out to create buzz, engage audiences, and achieve marketing goals. 

What are the Types of Viral Advertising?

mobile phone social icons

As mentioned, viral advertising comes in many forms. D diversifying your content to have a more extensive audience reach is recommended. Here are some types of viral advertising content:

  • Content Creation. The first step in viral marketing is to create compelling and shareable content. This can be through videos marketing, articles, or content that resonates with your target audience. 
  • Social Seeding. Once the content is created, it must be strategically seeded across social media platforms and other relevant channels. This can be done through influencers, brand advocates, or leveraging existing networks and communities to amplify the content.
  • Shareability and Call to Action: The content should be designed to be highly shareable, with clear calls to action encouraging users to share it with their networks. This can be achieved by incorporating emotional triggers, humor, or surprise elements that motivate users to pass it along.
  • User Engagement: Viral marketing aims to generate high levels of user engagement, such as likes, comments, shares, and mentions. This helps increase the content’s visibility and encourages others to join in the conversation, contributing to the viral effect.
  • Tracking and Monitoring: It’s essential to closely monitor the performance of the viral marketing campaign, tracking metrics such as reach, engagement, and conversions. This helps to assess the campaign’s effectiveness and make necessary adjustments to optimize results.
  • Iteration and Adaptation: Viral marketing is an iterative process, and campaigns may require adjustments or tweaks to enhance their effectiveness. The campaign can be adapted based on the performance data to improve its impact and reach.
  • Capitalizing on Momentum: If the viral marketing campaign gains momentum and spreads rapidly, it’s crucial to capitalize on the attention by leveraging it to promote the brand or product further. This can be done through follow-up campaigns, partnerships, or other marketing efforts to sustain the impact and generate long-term benefits.

Benefits of Viral Marketing 

marketing strategy written on paper

Viral marketing has many benefits for brands because the content is spread organically, without brands having to lift a finger at the middle and later part. Apart from that, here are the top benefits of viral marketing:

  • Rapid and Widespread Exposure: Viral advertising can quickly reach a large audience as content is shared rapidly across social networks, increasing brand exposure and visibility.
  • Cost-effective: Viral advertising can be highly cost-effective compared to traditional advertising methods, as it relies on user-generated sharing rather than paid media placements.
  • High Engagement: Viral advertising often generates high levels of user engagement, such as likes, comments, shares, and mentions, which can increase brand awareness, loyalty, and customer engagement.
  • Enhanced Brand Recall: Viral advertising campaigns that are memorable and shareable can improve brand recall, as users are more likely to remember and share unique or emotionally resonant content.
  • Amplified Reach: Through social sharing, viral advertising can extend the campaign’s reach beyond the original target audience, potentially reaching new demographics and markets.
  • Increased Website Traffic: Viral advertising campaigns can drive significant traffic to a brand’s website, leading to increased opportunities for conversions and sales.
  • Authenticity and Trust: Viral advertising campaigns perceived as genuine and authentic can help build consumer trust. The content is often shared by real people and not solely driven by brand messaging.
  • Creative Freedom: Viral advertising allows for creativity and innovation, as unique and compelling content is more likely to be shared and gain traction, providing brands with the freedom to experiment with creative ideas.
  • Potential for Virality Chain Reaction: Viral advertising campaigns can create a chain reaction of sharing, where one user shares the content, which leads to others sharing it, resulting in a snowball effect and exponential reach.
  • Long-term Impact: Successful viral advertising campaigns can have a lasting impact on brand awareness, reputation, and customer engagement, even after the initial campaign has ended.

Viral Marketing Best Practices

mobile phone with social icons

Not all viral advertising campaigns are successful. Crucial planning, execution, and monitoring will maximize its effectiveness and minimize potential risks. Follow these viral marketing best practices to reach your goals:

  • Know Your Audience: Understand your target audience’s interests, behaviors, and preferences to create content that resonates with them and encourages sharing.
  • Emotionally Resonant Content: Create content that evokes strong emotions, such as humor, awe, joy, or surprise, as emotionally resonant content is more likely to be shared.
  • Clear Branding: Ensure your brand is prominently featured in the viral content to maximize brand exposure and recognition.
  • Simplicity and Shareability: Keep your viral content simple, easy to understand, and highly shareable across different platforms and devices.
  • Influencer Partnerships: Collaborate with influencers or brand advocates who have a significant following and align with your brand values to amplify your reach and credibility.
  • Timing and Relevance: Launch your viral campaign at the right time and tie it to relevant events or trends to capitalize on current conversations and increase shareability.
  • Call to Action: Include a clear call to action in your viral content to encourage users to take a specific action, such as sharing, commenting, or visiting your website.
  • Multi-platform Approach: Use multiple platforms, such as social media, email, blogs, and websites, to amplify your viral content and reach a wider audience.
  • Monitoring and Adaptation: Monitor the performance of your viral campaign and be ready to adapt and optimize your content and strategy based on user engagement, feedback, and data analysis.
  • Legal and Ethical Considerations: Ensure your viral campaign complies with copyright laws, privacy regulations, and ethical standards to avoid legal or reputational issues.

Overall, viral advertising is an effective strategy, if you know how to play your cards right. Knowing your audience and posting relevant, valuable, and entertaining content are the key points in succeeding in viral marketing. 

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Business

What’s the Best Design Agency in Houston?

Published

3 days ago

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December 26, 2025

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TLDR: For scalable, high-volume, high-quality design without hiring hassles, Penji is your best bet. For deeply strategic, narrative branding work, go traditional with Contrast & Co, BB Agency, or ProDesigns.

Did you know design is responsible for 94% of first impressions? That means your design is the welcome mat for your soon-to-be customers.

Are you a startup or agency based in Space City looking to launch your design into the stratosphere? You need a design partner who can match your pace.

1. Penji

Welcome to the future of design. Penji combines the top 2% of design talent and AI tools for on-demand, monthly subscription, unlimited graphic design, illustration, and UI/UX work.

Get a whole team at your fingertips. Get drafts in 24-48 hours without having to hire a team or deal with inconsistent freelance pricing. From a quick social media graphic to a full web mockup, Penji keeps your project on track at all times.

Pros: 

  • Unlimited Requests: Submit as many projects as you want. 
  • Fast Turnaround: Drafts in 24-48 hours. 
  • Cost-Effective: Flat monthly fee, no hidden charges. 
  • Expert Designers: Access to top global talent. 

Cons: 

  • Not Strategy-Focused: Best for execution, not long-term brand strategy.

2. Contrast & Co

If you’re looking for the traditional agency model with a little storytelling flair, Contrast & Co is the way to go. Although they’re based in Annapolis, they are experienced with many Houston clients and are known for building brands based on “radical differentiation.” They don’t just design; they tell stories.

Pros:

  • Strategic Depth: Excellent for complex rebranding and brand positioning.
  • High-End creative: Known for award-winning, narrative-driven visuals.

Cons:

  • Cost: Their premium strategic approach often comes with a higher price tag ($10,000+ minimums).
  • Timeline: Traditional agency models typically have longer turnaround times than on-demand services.

3. BB Agency

BB Agency works with SaaS and tech companies. They build businesses through thorough B2B branding and digital product design. If you are in the B2B tech space, their portfolio speaks for itself—clean, modern work which places UX at its core.

Pros:

  • Tech Focus: Deep expertise in SaaS and B2B sectors.
  • Holistic Approach: They handle everything from branding to development.

Cons:

  • Niche: Their specific focus on tech might not be the right fit for consumer lifestyle brands.
  • Budget: Project costs often range between $50,000 and $200,000.

4. ProDesigns

For businesses needing specific, project-based graphic design services, ProDesigns offers a solid middle ground. They focus heavily on logos, corporate design, and packaging. So if you need something created without a subscription or heavy retainer price, they’re great for local one-off projects.

Pros:

  • Project-Based: Good for one-off needs like a logo or brochure.
  • Affordable: generally more accessible pricing for small businesses compared to large agencies.

Cons:

  • Limited Scalability: Managing high-volume, ongoing design needs can become costly on a per-project basis.
  • Slower Feedback Loops: Revisions may take longer compared to a subscription model.

FAQs

How much does a graphic design agency cost in Houston? 

Agencies in Houston typically charge $100–$175 per hour. Project costs range from $1,000 for small tasks to over $50,000 for full branding. Services like Penji offer a flat monthly rate, often much lower than a single agency project.

What is “design as a service”? 

Design as a service offers a subscription model with a flat monthly fee for as much design work as you need for that monthly fee. Instead of paying per hour or project as normal with an agency, this is a way to ensure predictable budgeting and consistency with your design team.

Credit for cover image: Photo by Mikael Blomkvist on pexels

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Maximizing ROI in 2026: The Top 10 Facebook Ads Strategy Ideas to Try

Published

3 days ago

on

December 25, 2025

By

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In today’s world, digital advertising is the most effective and efficient way to reach potential customers. Facebook advertising, in particular, has become a crucial tool for marketers to promote their brands, engage with their target audience, and generate a high return on investment (ROI). To stand out from the crowd, it’s crucial to implement the most effective actions. For this year, here are our recommendations for the top 10 Facebook ads strategy ideas you need to try:

1. Create Relevant Content

Topping our list is creating relevant content as one of the most effective Facebook ads and marketing strategy. Content tailored to your audience’s interests and needs increases engagement and builds brand awareness. This approach has been effective for years and will continue because it focuses on building a relationship between you and your audience.

Moreover, with the rise of ad-blocking software and decreasing attention spans, creating relevant content is more critical than ever. Creating informative, engaging, and valuable content for the audience ensures businesses that their ads are seen and welcomed by the audience.

2. Create Short-Form Video Ads (Reels & Stories)

Over the past few years, we’ve seen the shift to vertical, sound-on, mobile-first consumption across Facebook and Instagram. That said, it’s best to adapt your Facebook ads to align with this shift, using Reels ads, Stories ads, and vertical in-feed videos.

To make a high-performing short video ad, include a hook in the first three seconds and use captions for sound-off viewers. It’s also a good idea to create native-looking content and have a clear CTA.

3. Personalize Your Facebook Ads

Creating personalized ads on Facebook is an effective strategy because they’re more targeted and relevant to your audience. Businesses can use data from user behavior and interests to provide content that resonates with their audience, leading to higher engagement and conversions.

Plus, personalized ads can help you build trust and brand loyalty by showing you understand and care about your audience’s needs and preferences. This approach helps establish a stronger connection with the audience, leading to increased advocacy and customer loyalty.

You can also explore Advantage+ automated creative, which now personalizes ads using AI.

4. Use Facebook Custom Audiences

Facebook Custom Audiences are essential in a effective Facebook ads strategy in 2026. However, there have been changes in the way they’re used and optimized. Today, Meta’s AI now does much of the heavy lifting.

With Advantage+ targeting, users can start with broad audience signals and allow Meta’s system to automatically expand reach based on real-time performance data.

5. Join the Facebook Video Ad Bandwagon

According to statistics, Facebook videos have 8 billion daily views. This is an excellent Facebook ads strategy idea as they are more engaging than static ads, capturing the audience’s attention and creating an emotional connection. Facebook’s autoplay feature ensures that the video will be seen, making it an effective way to increase brand awareness and drive sales.

Facebook recommends keeping video ads short and adding captions, as these ads increase view time by an average of 12%, making it a more effective strategy.

6. Consider Creating Facebook Custom Landing Pages

Another highly recommended Facebook ads strategy idea is to create a custom landing page. This means having a specific page for people to visit when they click on your ad instead of just using your website. Using a custom landing page makes it easier for people to take the action you want, like signing up for your email list. 

It also ensures they don’t get confused or distracted by other information on your website. So, if you want more people to take action on your ad, a custom landing page is the way to go!

7. Always Think High-Quality

Having a broad reach of audiences, Facebook is also rife with advertisers, making differentiation a challenge. To work around this, you must always strive to create high-quality ads. Invest in producing the finest Facebook ads you can, as these will make your business look more professional and trustworthy. This, in turn, can increase engagement and conversions. 

They also make your brand look better overall, leading to better brand recognition and customer loyalty. Ultimately, investing in high-quality ads can pay off with better results and a higher return on investment (ROI) for your Facebook advertising efforts.

8. Familiarize Yourself with Lookalike Audiences

Knowing about Facebook Lookalike Audiences is essential for creating effective Facebook ad strategies because it allows you to reach a larger yet similar audience to your existing customers. With Lookalike Audiences, Facebook will use its data to find people similar to your current customers based on their interests, behavior, and demographics. 

This allows you to create more targeted and relevant ads for a group of people who are more likely to be interested in your products or services, leading to higher conversion rates and better return on ad spend.

9. Be a Facebook Remarketing Expert

Learning about the ins and outs of Facebook remarketing is crucial because it allows you to target people who have already shown an interest in your brand, reminding them of your business and increase conversions. 

With Facebook’s remarketing tools, you can track potential customers’ behavior and customize your ad strategy accordingly, reaching those most likely to convert. By mastering Facebook remarketing, you can boost your advertising efforts and maximize your return on investment.

10. Hold Contests and Giveaways

Contests and giveaways on Facebook have always been a great way to increase brand awareness, engagement, and lead generation. It encourages people to interact with your brand and share your content. They can also create a sense of urgency and excitement, driving more conversions and sales while providing valuable customer data and insights.

Holding contests and giveaways can help your business achieve short-term and long-term marketing goals. You can also explore shoppable events, live commerce promotions, and lead ad optimizations to enrich your campaigns.

Final Thoughts

To maximize your ROI in 2026, try implementing the top 10 Facebook ad strategies outlined in this guide. Standing out from the competition, engaging your target audience, and continuously improving your results, Facebook advertising can be a powerful tool for growing your business. It’s also a great idea to exp[lore Meta’s AI, which now helps automate creative, targeting, and placements.

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What’s the Best Design Agency in Austin for Businesses in 2026?

Published

5 days ago

on

December 24, 2025

By

best design agency in austin

Famous for its vibrant food scene, booming tech hub, and live music, Austin, Texas, also holds some of the best design agencies in the nation. For the coming year, you might want to work with the following agencies to boost your business:

Penji

Best Design Agency in Austin

Known for its unlimited graphic design services, Penji tops this list of the best agencies in Austin. Its key services include branding visuals, infographics, social media graphics, custom illustrations, UI and UX design, and more. You can send requests for more than 120 design categories, all for a flat monthly rate. And the best part is its unlimited revisions feature, allowing you to get the exact designs you need without paying extra.

Pushstart Creative

Best Design Agency in Austin

A multidisciplinary design agency, Pushstart Creative specializes in product and industrial design, user experience, research, and strategy. It has worked across various industries, most notably consumer and commercial IoT, consumer electronics, sports, and health and fitness.

Frank & Victor

Best Design Agency in Austin

Reflecting Austin’s creative spirit, Frank & Victor helps businesses resonate more deeply with their audiences. It promises to create branding and identity systems, strategic logo designs, UI/UX designs, and more, with premium quality designs and attention to detail.

Big Gorilla

Best Design Agency in Austin

With a focus on branding and identity design, web design and development, and marketing strategy, Big Gorilla is a highly recommended creative design agency for businesses in Austin. It also offers photography, video, art direction, packaging design, and a wide range of marketing and communications services.

Fahrenheit Marketing

Best Design Agency in Austin

Founded in 2008, Fahrenheit Marketing is a full-service agency that offers both creative design and marketing strategy. Proudly based in Austin, Texas, it offers web development, UX/UI design, SEO, PPC, and ecommerce services. In addition to these, they sell products from Offline Order Importer, HubSpot, Klaviyo, SharpSpring, and many others.

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