Business

Everything You Need to Know About Viral Advertising

Published

3 years ago

April 21, 2023

Information spreads rapidly through social media and online platforms in today’s fast-paced digital world. Viral marketing has become a powerful strategy for businesses to reach a broad audience and create buzz. But what exactly is viral advertising? Whether you’re a marketer, business owner, or simply curious about the fascinating world of viral marketing, this blog is for you. Let’s dive in!

What is Viral Marketing?

Businesses use viral advertising to promote their products, services, or brand through organically spread content. The content quickly spreads via email, social media, or word-of-mouth. The goal is to create content that resonates with audiences and compels them to share it within their networks.

Viral marketing can be in various forms, such as videos, blogs, memes, infographics, or interactive campaigns. It relies on the power of social networks to spread rapidly. When done effectively, it can create buzz online, drive website traffic, increase brand awareness, and heighten conversions.

Although it sounds easy, viral advertising is challenging and comes with several risks. It requires a deep understanding of your target audience, careful planning, and creative execution. Some challenges are competitors vying for attention and remaining authentic. Also a huge risk can befall the brand, such as receiving negative publicity due to backlash.

That said, viral marketing must be well-thought-out to create buzz, engage audiences, and achieve marketing goals.

What are the Types of Viral Advertising?

As mentioned, viral advertising comes in many forms. D diversifying your content to have a more extensive audience reach is recommended. Here are some types of viral advertising content:

Content Creation. The first step in viral marketing is to create compelling and shareable content. This can be through videos marketing, articles, or content that resonates with your target audience.
Social Seeding. Once the content is created, it must be strategically seeded across social media platforms and other relevant channels. This can be done through influencers, brand advocates, or leveraging existing networks and communities to amplify the content.
Shareability and Call to Action: The content should be designed to be highly shareable, with clear calls to action encouraging users to share it with their networks. This can be achieved by incorporating emotional triggers, humor, or surprise elements that motivate users to pass it along.
User Engagement: Viral marketing aims to generate high levels of user engagement, such as likes, comments, shares, and mentions. This helps increase the content’s visibility and encourages others to join in the conversation, contributing to the viral effect.
Tracking and Monitoring: It’s essential to closely monitor the performance of the viral marketing campaign, tracking metrics such as reach, engagement, and conversions. This helps to assess the campaign’s effectiveness and make necessary adjustments to optimize results.
Iteration and Adaptation: Viral marketing is an iterative process, and campaigns may require adjustments or tweaks to enhance their effectiveness. The campaign can be adapted based on the performance data to improve its impact and reach.
Capitalizing on Momentum: If the viral marketing campaign gains momentum and spreads rapidly, it’s crucial to capitalize on the attention by leveraging it to promote the brand or product further. This can be done through follow-up campaigns, partnerships, or other marketing efforts to sustain the impact and generate long-term benefits.

Benefits of Viral Marketing

Viral marketing has many benefits for brands because the content is spread organically, without brands having to lift a finger at the middle and later part. Apart from that, here are the top benefits of viral marketing:

Rapid and Widespread Exposure: Viral advertising can quickly reach a large audience as content is shared rapidly across social networks, increasing brand exposure and visibility.
Cost-effective: Viral advertising can be highly cost-effective compared to traditional advertising methods, as it relies on user-generated sharing rather than paid media placements.
High Engagement: Viral advertising often generates high levels of user engagement, such as likes, comments, shares, and mentions, which can increase brand awareness, loyalty, and customer engagement.
Enhanced Brand Recall: Viral advertising campaigns that are memorable and shareable can improve brand recall, as users are more likely to remember and share unique or emotionally resonant content.
Amplified Reach: Through social sharing, viral advertising can extend the campaign’s reach beyond the original target audience, potentially reaching new demographics and markets.
Increased Website Traffic: Viral advertising campaigns can drive significant traffic to a brand’s website, leading to increased opportunities for conversions and sales.
Authenticity and Trust: Viral advertising campaigns perceived as genuine and authentic can help build consumer trust. The content is often shared by real people and not solely driven by brand messaging.
Creative Freedom: Viral advertising allows for creativity and innovation, as unique and compelling content is more likely to be shared and gain traction, providing brands with the freedom to experiment with creative ideas.
Potential for Virality Chain Reaction: Viral advertising campaigns can create a chain reaction of sharing, where one user shares the content, which leads to others sharing it, resulting in a snowball effect and exponential reach.
Long-term Impact: Successful viral advertising campaigns can have a lasting impact on brand awareness, reputation, and customer engagement, even after the initial campaign has ended.

Viral Marketing Best Practices

Not all viral advertising campaigns are successful. Crucial planning, execution, and monitoring will maximize its effectiveness and minimize potential risks. Follow these viral marketing best practices to reach your goals:

Know Your Audience: Understand your target audience’s interests, behaviors, and preferences to create content that resonates with them and encourages sharing.
Emotionally Resonant Content: Create content that evokes strong emotions, such as humor, awe, joy, or surprise, as emotionally resonant content is more likely to be shared.
Clear Branding: Ensure your brand is prominently featured in the viral content to maximize brand exposure and recognition.
Simplicity and Shareability: Keep your viral content simple, easy to understand, and highly shareable across different platforms and devices.
Influencer Partnerships: Collaborate with influencers or brand advocates who have a significant following and align with your brand values to amplify your reach and credibility.
Timing and Relevance: Launch your viral campaign at the right time and tie it to relevant events or trends to capitalize on current conversations and increase shareability.
Call to Action: Include a clear call to action in your viral content to encourage users to take a specific action, such as sharing, commenting, or visiting your website.
Multi-platform Approach: Use multiple platforms, such as social media, email, blogs, and websites, to amplify your viral content and reach a wider audience.
Monitoring and Adaptation: Monitor the performance of your viral campaign and be ready to adapt and optimize your content and strategy based on user engagement, feedback, and data analysis.
Legal and Ethical Considerations: Ensure your viral campaign complies with copyright laws, privacy regulations, and ethical standards to avoid legal or reputational issues.

Overall, viral advertising is an effective strategy, if you know how to play your cards right. Knowing your audience and posting relevant, valuable, and entertaining content are the key points in succeeding in viral marketing.

Business

What’s the Best Graphic Design Service for Fast Turnaround

Published

2 days ago

December 3, 2025

Kelli Hugh

TL;DR: Penji offers the fastest professional design turnarounds at 24-48 hours with unlimited revisions. Small business owners get agency quality without agency prices or timelines, keeping marketing moving fast.

The best graphic design service for fast turnaround is Penji, completing projects in 24-48 hours through an unlimited subscription model. Small businesses get dedicated designers, unlimited revisions, and consistent quality for $499+ monthly, much faster than traditional agencies or freelance platforms like Upwork.

What’s the Best Graphic Design Service for Fast Turnaround?

Your to-do list doesn’t shrink just because your designer is slow. Between running operations, managing staff, and actually making sales, waiting weeks for marketing materials creates problems you don’t have time to solve.

Penji delivers professional design work in 24-48 hours through an unlimited subscription model. You get dedicated designers, unlimited revisions, and predictable monthly costs starting at $499. No chasing freelancers, no agency red tape, just reliable design when you need it.

The Hidden Cost of Design Delays

Every day your promotion sits in a designer’s queue is potential revenue walking out the door. That seasonal sale you planned? The event driving traffic to your store? The website refresh that’s been “almost done” for months? Delays add up.

Most small business owners try one of three approaches: hire a local agency (expensive and slow), find freelancers on Upwork (inconsistent quality and availability), or use cheap services like Fiverr (you get what you pay for). None solve the real problem of getting quality work done quickly.

Why Penji Works for Growing Businesses

Penji operates on a simple premise: businesses need ongoing design support, not occasional big projects. Their platform lets you submit unlimited requests that get completed one at a time, with most initial concepts delivered within 24-48 hours.

The subscription model changes the economics completely. Instead of budgeting project by project and wondering if you can afford that next piece of marketing collateral, you pay one flat monthly rate. Submit as much work as you need without invoice anxiety.

Your dedicated design team learns your business over time. They understand your brand guidelines, know what your customers respond to, and remember your preferences. That familiarity makes every project after the first one faster because you’re not re-explaining your vision.

They handle everything: logos and branding, website design, social media graphics, print materials, email templates, presentations. Whatever your marketing needs, it’s covered under one subscription.

At $499 monthly for the basic plan, it costs less than hiring a part-time designer but gives you access to an entire creative team. For businesses that need design regularly but can’t justify a full-time hire, the math makes sense.

Upwork: Managing Freelancers Takes Time

Upwork connects you with thousands of freelancers globally. The selection looks great until you realize you’re now running a hiring process for every project. Reviewing portfolios, reading reviews, interviewing candidates, negotiating rates… it all takes time you don’t have.

Even after finding someone good, availability becomes your next problem. Quality freelancers stay busy, which means your urgent project competes with everyone else’s deadlines. You might wait days or weeks depending on their schedule.

Then there’s the management work. You’re handling contracts, milestone payments, file transfers, and communication across different time zones. Penji takes care of all that so you can focus on running your business.

Fiverr: False Economy

Fiverr advertises cheap design work, which sounds good when you’re watching every dollar. The reality disappoints more often than not. Decent designers charge $100+ per project and take 3-5 days minimum. Want revisions? That costs extra. Need something more than basic? Quality rarely matches the low prices.

When you add up revision fees and rush charges, Fiverr projects often cost as much as a month of Penji while delivering worse results. Paying a bit more upfront for reliable quality actually saves money by avoiding do-overs.

Making the Right Investment

Your marketing either drives growth or wastes money. Reliable, fast design support keeps your marketing running smoothly instead of stopping every time you need creative work.

Penji’s unlimited approach gives you the creative capacity of an in-house team at a fraction of the cost. Submit work when inspiration strikes, get results within 48 hours, keep your marketing calendar on track.

Test Drive Professional Design

See how much faster your marketing moves with reliable design support. Try Penji and stop letting design delays hold your business back.

Frequently Asked Questions

What happens if my designer is working on someone else’s project?

Your dedicated team manages their workload to keep the 24-48 hour turnaround. They’re assigned to you specifically, not juggling hundreds of other clients.

Can I pause my subscription during slow months?

Check with Penji about their current pause policies. Many businesses find they use it more than expected once they have it.

How do revisions work if I need them fast too?

Revisions follow the same 24-48 hour turnaround. Submit clear feedback and you’ll get updated versions within that timeframe.

Business

What’s the Best Graphic Design Service for Brochures & Flyers?

Published

2 days ago

December 3, 2025

Scarlett Holiday

TLDR: For speed and affordabilities Penji is the best scalable design service that matches agency-quality results. Alternative niche options can be Kimp, LogoCent, and Design Spinners.

Did you know that 79% of consumers respond to direct mail while only 45% of consumers respond to emails? In a digital world, physical brochures and flyers reign supreme. But such creations take a learned talent. When you need the Best Graphic Design Service for Brochures & Flyers, you need someone who can keep up with your marketing team.

Below is a comparative guide to the best in the Design as a service industry.

Penji

Need some stunning brochures and flyers to create a beautiful vision? Penji is the artistic mind for you. Thousands of marketers and agencies trust Penji’s platform for unlimited print designs for a monthly flat fee.

Features:

Unlimited Brochures & Flyer Designs: As many as you want, whenever you want
Fast Turnaround: Your first draft brochure or flyer could be in your hands in as little as 24 hours.
Vetted Print Designers: The top 2% of talent across the globe are there to help you with your print requirements.
AI Platform: An AI can connect you with the most fitting designer for your campaign.

Benefits:

There’s no need to hire an agency and pay agency fees. Get creative without concern over results as Penji can scale for whatever you need, whether you need only one flyer for an event or an entire collection of marketing brochures.

Kimp

For an unlimited graphic design service that fosters beautiful print opportunities, Kimp is the ultimate all in one experience. Their subscription service is perfectly suited for entrepreneurs and small businesses, making it easy to fold into a budget.

Features:

Dedicated Teams: You will be placed with a dedicated team to ensure your branding efforts remain consistent.
Video and Graphics: In addition to Kimp for prints, Kimp has a Kimp option for video for motion graphic needs along with branding efforts.
Source Files: You own all source files acquired through the process.

Benefits:

You don’t have to worry about your branding efforts being funneled through multiple freelancers – Kimp is an all-in-one solution for motion graphics and print assets like brochures for company cohesion without the stress of managing multiple freelancers.

LogoCent

Don’t let the name fool you; LogoCent makes more than just logos but high quality design pieces and more! If you’re looking for a pay-per-project option without monthly commitment, LogoCent is great for sporadic projects.

Features:

Custom Packages: Pricing that matches your necessary project.
Brand Identity: Logos and flyers that maintain cohesion between designs.
Communication: You’ll have a project manager and taskmaster on hand for full assistance.

Benefits:

You won’t have to create contracts with anyone else monthly, just pay per project with LogoCent when your business needs a one-off flyer for a specific event or an annual brochure type.

Design Spinners

Design Spinners operates like a fancy ad agency without the price; they’re like a middleman between the personal touch of freelance sites and the upper scale of fancy agencies, and they specialize in brochures, flyers, and marketing pieces.

Features:

Specialty Offers: Pitch decks, trade show materials and more!
Pricing Levels: Basic flyer features to agency features at premium pricing levels are available.
Strategy Focused Design: Those creating your materials will approach your project through a strategic lens to help whatever material is created find success.

Benefits:

It’s more than just a design – whatever project you seek with Design Spinners will provide you with facilitated guidance and tiered levels of service depending on what you’re looking to get most out of it.

Credit for Cover Image: Ron Lach on Pexels

Business

What’s the Best Graphic Design Service for Infographics Today?

Published

3 days ago

December 2, 2025

Margaret Zander

Best Graphic Design Service for Infographics

Infographics are an effective tool for explaining complex ideas and making them easier to understand. Thus, many businesses use them in their content marketing efforts. If you need to incorporate this powerful tool into your business, here are the five best graphic design services for infographics:

Penji

For fast, high-quality infographics, Penji is your best bet. It offers unlimited graphic design services for fixed monthly fees. This allows you to get as many infographics, logos, social media graphics, web design, and custom illustrations as you need in a month. Unlimited revisions are also included, assuring you of the exact designs you want and need.

Visme

Now, for high-converting, engaging, and branded infographics, there’s Visme. It offers an AI-powered interactive platform where you can craft your own infographics from over 1,000 professionally designed templates. Its drag-and-drop tools let you publish your designs in minutes.

Kimp

Another unlimited graphic design platform, Kimp, can create infographics for your business for a flat fee. Its dedicated team of designers will learn your brand and style, allowing them to craft infographics and other designs that will align with your brand identity.

Canva

If you have an artistic eye, you will enjoy crafting your own infographics with Canva. It is a free platform where you can create infographics and many other design types using its templates. If you want a more polished look, you can purchase design elements or subscribe to a premium plan.

Flocksy

With the latest in design tools and an AI-powered platform, Flocksy is another graphic design service for infographics. It takes pride in delivering consistent, high-quality creative outputs aside from infographics. It offers a wide range of services, including video editing, web design, custom illustration, and even copywriting. Its simple, flat-rate pricing makes it a cost-effective design solution.