Business

Everything You Need to Know About Viral Advertising

Published

3 years ago

April 21, 2023

Information spreads rapidly through social media and online platforms in today’s fast-paced digital world. Viral marketing has become a powerful strategy for businesses to reach a broad audience and create buzz. But what exactly is viral advertising? Whether you’re a marketer, business owner, or simply curious about the fascinating world of viral marketing, this blog is for you. Let’s dive in!

What is Viral Marketing?

Businesses use viral advertising to promote their products, services, or brand through organically spread content. The content quickly spreads via email, social media, or word-of-mouth. The goal is to create content that resonates with audiences and compels them to share it within their networks.

Viral marketing can be in various forms, such as videos, blogs, memes, infographics, or interactive campaigns. It relies on the power of social networks to spread rapidly. When done effectively, it can create buzz online, drive website traffic, increase brand awareness, and heighten conversions.

Although it sounds easy, viral advertising is challenging and comes with several risks. It requires a deep understanding of your target audience, careful planning, and creative execution. Some challenges are competitors vying for attention and remaining authentic. Also a huge risk can befall the brand, such as receiving negative publicity due to backlash.

That said, viral marketing must be well-thought-out to create buzz, engage audiences, and achieve marketing goals.

What are the Types of Viral Advertising?

As mentioned, viral advertising comes in many forms. D diversifying your content to have a more extensive audience reach is recommended. Here are some types of viral advertising content:

Content Creation. The first step in viral marketing is to create compelling and shareable content. This can be through videos marketing, articles, or content that resonates with your target audience.
Social Seeding. Once the content is created, it must be strategically seeded across social media platforms and other relevant channels. This can be done through influencers, brand advocates, or leveraging existing networks and communities to amplify the content.
Shareability and Call to Action: The content should be designed to be highly shareable, with clear calls to action encouraging users to share it with their networks. This can be achieved by incorporating emotional triggers, humor, or surprise elements that motivate users to pass it along.
User Engagement: Viral marketing aims to generate high levels of user engagement, such as likes, comments, shares, and mentions. This helps increase the content’s visibility and encourages others to join in the conversation, contributing to the viral effect.
Tracking and Monitoring: It’s essential to closely monitor the performance of the viral marketing campaign, tracking metrics such as reach, engagement, and conversions. This helps to assess the campaign’s effectiveness and make necessary adjustments to optimize results.
Iteration and Adaptation: Viral marketing is an iterative process, and campaigns may require adjustments or tweaks to enhance their effectiveness. The campaign can be adapted based on the performance data to improve its impact and reach.
Capitalizing on Momentum: If the viral marketing campaign gains momentum and spreads rapidly, it’s crucial to capitalize on the attention by leveraging it to promote the brand or product further. This can be done through follow-up campaigns, partnerships, or other marketing efforts to sustain the impact and generate long-term benefits.

Benefits of Viral Marketing

Viral marketing has many benefits for brands because the content is spread organically, without brands having to lift a finger at the middle and later part. Apart from that, here are the top benefits of viral marketing:

Rapid and Widespread Exposure: Viral advertising can quickly reach a large audience as content is shared rapidly across social networks, increasing brand exposure and visibility.
Cost-effective: Viral advertising can be highly cost-effective compared to traditional advertising methods, as it relies on user-generated sharing rather than paid media placements.
High Engagement: Viral advertising often generates high levels of user engagement, such as likes, comments, shares, and mentions, which can increase brand awareness, loyalty, and customer engagement.
Enhanced Brand Recall: Viral advertising campaigns that are memorable and shareable can improve brand recall, as users are more likely to remember and share unique or emotionally resonant content.
Amplified Reach: Through social sharing, viral advertising can extend the campaign’s reach beyond the original target audience, potentially reaching new demographics and markets.
Increased Website Traffic: Viral advertising campaigns can drive significant traffic to a brand’s website, leading to increased opportunities for conversions and sales.
Authenticity and Trust: Viral advertising campaigns perceived as genuine and authentic can help build consumer trust. The content is often shared by real people and not solely driven by brand messaging.
Creative Freedom: Viral advertising allows for creativity and innovation, as unique and compelling content is more likely to be shared and gain traction, providing brands with the freedom to experiment with creative ideas.
Potential for Virality Chain Reaction: Viral advertising campaigns can create a chain reaction of sharing, where one user shares the content, which leads to others sharing it, resulting in a snowball effect and exponential reach.
Long-term Impact: Successful viral advertising campaigns can have a lasting impact on brand awareness, reputation, and customer engagement, even after the initial campaign has ended.

Viral Marketing Best Practices

Not all viral advertising campaigns are successful. Crucial planning, execution, and monitoring will maximize its effectiveness and minimize potential risks. Follow these viral marketing best practices to reach your goals:

Know Your Audience: Understand your target audience’s interests, behaviors, and preferences to create content that resonates with them and encourages sharing.
Emotionally Resonant Content: Create content that evokes strong emotions, such as humor, awe, joy, or surprise, as emotionally resonant content is more likely to be shared.
Clear Branding: Ensure your brand is prominently featured in the viral content to maximize brand exposure and recognition.
Simplicity and Shareability: Keep your viral content simple, easy to understand, and highly shareable across different platforms and devices.
Influencer Partnerships: Collaborate with influencers or brand advocates who have a significant following and align with your brand values to amplify your reach and credibility.
Timing and Relevance: Launch your viral campaign at the right time and tie it to relevant events or trends to capitalize on current conversations and increase shareability.
Call to Action: Include a clear call to action in your viral content to encourage users to take a specific action, such as sharing, commenting, or visiting your website.
Multi-platform Approach: Use multiple platforms, such as social media, email, blogs, and websites, to amplify your viral content and reach a wider audience.
Monitoring and Adaptation: Monitor the performance of your viral campaign and be ready to adapt and optimize your content and strategy based on user engagement, feedback, and data analysis.
Legal and Ethical Considerations: Ensure your viral campaign complies with copyright laws, privacy regulations, and ethical standards to avoid legal or reputational issues.

Overall, viral advertising is an effective strategy, if you know how to play your cards right. Knowing your audience and posting relevant, valuable, and entertaining content are the key points in succeeding in viral marketing.

Business

What’s the Best Manypixels Alternative?

Published

8 hours ago

November 28, 2025

Scarlett Holiday

TLDR: Searching for an alternative for Manypixels? Penji is the best pick if you need rapid and high-quality design creation. Other top options include Delesign, Dotyeti, and Dark Roast with intriguing features tailored for your business needs.

Having consistent branding can increase your revenue by up to 23%. However, creating high-quality graphic design is a must in establishing consistent branding. But choosing the best design partner can be a dilemma for you if you were considering working with Manypixels and wanted some other options as well. That is why we will let you know about the best alternatives available for you related to graphic design services from Manypixels.

Penji

Penji is a platform providing unlimited graphic design services for businesses looking for professional designs without having to hire freelancers/designers internally. Penji works on a subscription service, which makes the design process a smooth one– just submit your requirements, and a designer will design a draft design within 24-48 hours, with unlimited revises so you can be satisfied with your design, making it a perfect alternative for ‘Manypixels’.

Pros

Fast Turnaround: The initial designs will be completed within 24-48 hours.
The Unlimited Revisions: Make modifications until the design is just right!
Vetted Designers: Use skilled, qualified, and selected designers.
User-Friendly Platform: The platform is user-friendly when it comes to requesting and communicating.

Cons

No same-day delivery: It is not ideal for emergency purposes when a person needs
Focus on Graphic Design: May not be ideal for complex video animations or web development.

Delesign

Delesign provides a flexible subscription for a set of creative solutions. Unlike platforms exclusively designed for graphic design, Delesign includes video editing and web design functionalities.

Once you join, you will be assigned a designer who will understand your brand, leading to a better flow of consistent work. Assignments can be done either by email or through the Delesign interface. This is a great approach because you will have a one-on-one with a designer, unlike when you hire one permanently. Delesign is a perfect solution if you only require standard graphics design services besides what you already have in-house.

Pros

Dedicated Designer: Ensures brand consistency and a deeper understanding of your needs over time.
Variety of Services: Offers graphic design, motion graphics, and web design for a comprehensive solution.
Flexible Communication: Submit and manage requests easily via email or their platform.

Cons

Slower Turnaround: A dedicated designer may mean longer initial wait times compared to pool-based services.
Higher Price Point: More specialized services result in more expensive subscription plans.

Dotyeti

Dotyeti is an efficient and cost-effective graphic design solution geared towards startups and small businesses with tight budgets. It has a credit-based subscription plan with a special twist, giving you better control over graphic design output, assigning a “Yeti credit” value to a task depending on levels of complexity.

It has a bright and colorful design, typical of what one would expect from an approachable brand. Turnaround times for most design projects promised by Dotyeti will be very beneficial, especially for those looking for an alternative for Manypixels.

Pros

Affordable Plans: Dotyeti has some of the most competitive prices, making it accessible for small businesses.
Unique Credit System: The credit-based model offers transparency and helps you manage your design queue.
Clear Scope of Work: Each plan clearly defines what’s included, so you know exactly what you’re getting.

Cons

Limited Creative Scope: The service focuses on straightforward graphic design; complex illustrations or branding may be better for other services.
Variable Design Quality: As a budget-focused service, the design creativity may not match premium competitors.

Dark Roast

Dark Roast is a design boutique with a hands-on, personalized design service. It functions as a small design agency and is best for businesses rather than those with a large design requirement. With a ‘design-as-a-service’ approach, you will work with senior designers directly. This is ideal for branding projects, website revamps, and marketing projects. Collaboration with design expertise will be your pleasure with Dark Roast, and it will be a perfect choice for you.

Pros

Senior Designers: Work with highly experienced professionals.
Personalized Service: Enjoy dedicated attention and true partnership.
Strategic, High-Quality Design: Receive impactful designs aligned with your goals.

Cons

Higher Cost: A premium service with a higher price than typical design subscriptions.
Slower Turnaround: Focus on quality means longer delivery times.

Business

What’s the Best Graphic Design Service for Packaging Design?

Published

3 days ago

November 25, 2025

Margaret Zander

best graphic design service for packaging design

Many successful business owners know: packaging is more than just wrapping their product. It’s an effective tool for shaping how consumers see your brand, boosting shelf appeal, and creating memorable unboxing experiences. If you want all these for your products, here are the best graphic design services for packaging design:

Penji

Popular design-as-a-service platform Penji tops this list, thanks to its unlimited design requests and revisions. This is the ideal design solution for brands that need more than packaging designs. Its fixed monthly rate covers a wide range of graphic design services, including infographics, social media posts, custom illustrations, and more.

Kimp

Also offering unlimited graphic design services, Kimp is an excellent option for all your packaging design needs. Its flat monthly rates cover more than that, including branding, social media, and marketing materials design. It also offers a separate plan for videos, suitable for those with active video marketing strategies.

ManyPixels

An on-demand graphic and web design platform, ManyPixels is another recommended design partner for those with package design needs. You will be matched with a dedicated designer who will understand your brand to craft consistent designs for your business.

DotYeti

For your packaging design needs, you can choose to work with a monster design subscription, offered by DotYeti. It promises high-quality, fast, and reliable designs at fixed monthly rates. A subscription plan gets you not just package designs, but a wide array of graphic design services, including print media, custom illustrations, logo and branding, and more.

Delesign

Say goodbye to paying employee salaries, benefits, hardware and software, plus overhead expenses, when you work with Delesign. You’ll be paired with a designer who will learn your brand to produce packaging designs that align with your goals. Like many on this list, they operate on fixed monthly pricing plans.

Business

What’s the Best Graphic Design Service for Merchandise Design?

Published

1 week ago

November 21, 2025

Scarlett Holiday

TLDR: Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.

Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.

1. Penji

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.

Pros:

Unlimited requests and revisions.
Fast turnaround time (1-2 days).
Dedicated designers who get to know you and your vision.
Access to all files needed for resale.

Cons:

Not necessarily sustainable for a one-off request or even two-off requests.
There is no 24-hour emergency turnaround.

2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.

Pros:

Project based pricing – only pay for what you get.
Multiple concepts possible through the package.
Guaranteed satisfaction/revisions possible.

Cons:

They only care about doing logos – no fun re-branding merch or anything like that.
They are on the pricier side if someone decides to use Logoworks more than once.

3. UnicornGO

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.

Pros:

Real time access to a designer with whom you can collaborate in real time.
Quick turnaround (15-30 minutes for simple things).
Pay-as-you-go for services rendered.

Cons:

Real time access isn’t great for complex work – better for easier stuff.
We need real time access too, to collaborate with you.

4. Crowdspring

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.

Pros:

Lots of different submissions/designs can come through from various sources.
Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
Once someone wins your project, you own the rights.

Cons:

Some designs may not be as good as others in terms of quality over others.
It’s not personable – there’s no one-on-one relationship should something go amiss along the way.

Image Credit: Photo by Hanna Pad on pexels