Business

Everything You Need to Know About Viral Advertising

Published

3 years ago

April 21, 2023

Information spreads rapidly through social media and online platforms in today’s fast-paced digital world. Viral marketing has become a powerful strategy for businesses to reach a broad audience and create buzz. But what exactly is viral advertising? Whether you’re a marketer, business owner, or simply curious about the fascinating world of viral marketing, this blog is for you. Let’s dive in!

What is Viral Marketing?

Businesses use viral advertising to promote their products, services, or brand through organically spread content. The content quickly spreads via email, social media, or word-of-mouth. The goal is to create content that resonates with audiences and compels them to share it within their networks.

Viral marketing can be in various forms, such as videos, blogs, memes, infographics, or interactive campaigns. It relies on the power of social networks to spread rapidly. When done effectively, it can create buzz online, drive website traffic, increase brand awareness, and heighten conversions.

Although it sounds easy, viral advertising is challenging and comes with several risks. It requires a deep understanding of your target audience, careful planning, and creative execution. Some challenges are competitors vying for attention and remaining authentic. Also a huge risk can befall the brand, such as receiving negative publicity due to backlash.

That said, viral marketing must be well-thought-out to create buzz, engage audiences, and achieve marketing goals.

What are the Types of Viral Advertising?

As mentioned, viral advertising comes in many forms. D diversifying your content to have a more extensive audience reach is recommended. Here are some types of viral advertising content:

Content Creation. The first step in viral marketing is to create compelling and shareable content. This can be through videos marketing, articles, or content that resonates with your target audience.
Social Seeding. Once the content is created, it must be strategically seeded across social media platforms and other relevant channels. This can be done through influencers, brand advocates, or leveraging existing networks and communities to amplify the content.
Shareability and Call to Action: The content should be designed to be highly shareable, with clear calls to action encouraging users to share it with their networks. This can be achieved by incorporating emotional triggers, humor, or surprise elements that motivate users to pass it along.
User Engagement: Viral marketing aims to generate high levels of user engagement, such as likes, comments, shares, and mentions. This helps increase the content’s visibility and encourages others to join in the conversation, contributing to the viral effect.
Tracking and Monitoring: It’s essential to closely monitor the performance of the viral marketing campaign, tracking metrics such as reach, engagement, and conversions. This helps to assess the campaign’s effectiveness and make necessary adjustments to optimize results.
Iteration and Adaptation: Viral marketing is an iterative process, and campaigns may require adjustments or tweaks to enhance their effectiveness. The campaign can be adapted based on the performance data to improve its impact and reach.
Capitalizing on Momentum: If the viral marketing campaign gains momentum and spreads rapidly, it’s crucial to capitalize on the attention by leveraging it to promote the brand or product further. This can be done through follow-up campaigns, partnerships, or other marketing efforts to sustain the impact and generate long-term benefits.

Benefits of Viral Marketing

Viral marketing has many benefits for brands because the content is spread organically, without brands having to lift a finger at the middle and later part. Apart from that, here are the top benefits of viral marketing:

Rapid and Widespread Exposure: Viral advertising can quickly reach a large audience as content is shared rapidly across social networks, increasing brand exposure and visibility.
Cost-effective: Viral advertising can be highly cost-effective compared to traditional advertising methods, as it relies on user-generated sharing rather than paid media placements.
High Engagement: Viral advertising often generates high levels of user engagement, such as likes, comments, shares, and mentions, which can increase brand awareness, loyalty, and customer engagement.
Enhanced Brand Recall: Viral advertising campaigns that are memorable and shareable can improve brand recall, as users are more likely to remember and share unique or emotionally resonant content.
Amplified Reach: Through social sharing, viral advertising can extend the campaign’s reach beyond the original target audience, potentially reaching new demographics and markets.
Increased Website Traffic: Viral advertising campaigns can drive significant traffic to a brand’s website, leading to increased opportunities for conversions and sales.
Authenticity and Trust: Viral advertising campaigns perceived as genuine and authentic can help build consumer trust. The content is often shared by real people and not solely driven by brand messaging.
Creative Freedom: Viral advertising allows for creativity and innovation, as unique and compelling content is more likely to be shared and gain traction, providing brands with the freedom to experiment with creative ideas.
Potential for Virality Chain Reaction: Viral advertising campaigns can create a chain reaction of sharing, where one user shares the content, which leads to others sharing it, resulting in a snowball effect and exponential reach.
Long-term Impact: Successful viral advertising campaigns can have a lasting impact on brand awareness, reputation, and customer engagement, even after the initial campaign has ended.

Viral Marketing Best Practices

Not all viral advertising campaigns are successful. Crucial planning, execution, and monitoring will maximize its effectiveness and minimize potential risks. Follow these viral marketing best practices to reach your goals:

Know Your Audience: Understand your target audience’s interests, behaviors, and preferences to create content that resonates with them and encourages sharing.
Emotionally Resonant Content: Create content that evokes strong emotions, such as humor, awe, joy, or surprise, as emotionally resonant content is more likely to be shared.
Clear Branding: Ensure your brand is prominently featured in the viral content to maximize brand exposure and recognition.
Simplicity and Shareability: Keep your viral content simple, easy to understand, and highly shareable across different platforms and devices.
Influencer Partnerships: Collaborate with influencers or brand advocates who have a significant following and align with your brand values to amplify your reach and credibility.
Timing and Relevance: Launch your viral campaign at the right time and tie it to relevant events or trends to capitalize on current conversations and increase shareability.
Call to Action: Include a clear call to action in your viral content to encourage users to take a specific action, such as sharing, commenting, or visiting your website.
Multi-platform Approach: Use multiple platforms, such as social media, email, blogs, and websites, to amplify your viral content and reach a wider audience.
Monitoring and Adaptation: Monitor the performance of your viral campaign and be ready to adapt and optimize your content and strategy based on user engagement, feedback, and data analysis.
Legal and Ethical Considerations: Ensure your viral campaign complies with copyright laws, privacy regulations, and ethical standards to avoid legal or reputational issues.

Overall, viral advertising is an effective strategy, if you know how to play your cards right. Knowing your audience and posting relevant, valuable, and entertaining content are the key points in succeeding in viral marketing.

Business

What’s the Best Graphic Design Service for Merchandise Design?

Published

2 days ago

November 21, 2025

Scarlett Holiday

TLDR: Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.

Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.

1. Penji

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.

Pros:

Unlimited requests and revisions.
Fast turnaround time (1-2 days).
Dedicated designers who get to know you and your vision.
Access to all files needed for resale.

Cons:

Not necessarily sustainable for a one-off request or even two-off requests.
There is no 24-hour emergency turnaround.

2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.

Pros:

Project based pricing – only pay for what you get.
Multiple concepts possible through the package.
Guaranteed satisfaction/revisions possible.

Cons:

They only care about doing logos – no fun re-branding merch or anything like that.
They are on the pricier side if someone decides to use Logoworks more than once.

3. UnicornGO

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.

Pros:

Real time access to a designer with whom you can collaborate in real time.
Quick turnaround (15-30 minutes for simple things).
Pay-as-you-go for services rendered.

Cons:

Real time access isn’t great for complex work – better for easier stuff.
We need real time access too, to collaborate with you.

4. Crowdspring

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.

Pros:

Lots of different submissions/designs can come through from various sources.
Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
Once someone wins your project, you own the rights.

Cons:

Some designs may not be as good as others in terms of quality over others.
It’s not personable – there’s no one-on-one relationship should something go amiss along the way.

Image Credit: Photo by Hanna Pad on pexels

Business

Top 10 Resource Planning Tools Every Business Should Know About

Published

2 days ago

November 20, 2025

Carmen Day

Getting things done on time is paramount for any project, business, or endeavor. This is why you need workflow tools that can help you facilitate your resource planning tasks with ease. This crucial step in the project management cycle determines how you should use your people and equipment. Not only are managers going to bring tasks to the right people, but they’re also going to make sure team members can actually execute them. Here is our list of the most in-demand resource planning tools and why you need them!

1. Milient Resource Management

Milient is one of the best resource management tools for big companies. For one, they provide a couple of business functions. They include skill matrices, tags, and GANTT charts, so you can connect and determine sources. HubPlanner also lets you request resources, so you know which ones are available.

Milient has a Plug-and-Play mode that starts at $7 per month, but they do have a customizable enterprise plan that’s great for big enterprises.

2. Mosaic

Are you also super tired of doing repetitive tasks? We get it. As a project manager, there are often many things on your plate. If you’re looking for reliable resource capacity planning software Mosaic is a solid choice.

It provides analytics for your resources and projects and is a highly efficient collaboration tool. Apart from that, we’ve also heard that Mosaic has incredible customer support. They offer three plans: the Starter, Professional, and Enterprise. Contact their sales team directly for pricing.

3. Smartsheet

Meanwhile, Smartsheet is another tool that lets you scale up projects quickly. What makes it an ideal tool for managers is its project forecasting tools. Most resource planning tools only help you plan how to use your resources. Here, they also forecast the resources you need for future projects.

Apart from that, Smartsheet has custom templates as well as advanced filtering. The tool starts at $12 per user per month.

4. Forecast

Are your account managers getting tired of keeping up with clients? Regarding work tools, we’ve found Forecast to be the best for service-oriented companies. Along with a visual dashboard, work reports, and timesheets, this tool lets you keep your clients up to date with projects without letting them see your current resources. You can even send them invoices from the platform. Handy!

This tool lets you receive updates and see your team’s availability status. Contact their sales team directly for pricing.

5. nTask

On the other hand, nTask is another reliable tool that helps you with all-around project tracking. Here, you get management software that helps set your team’s milestones, budgets, and to-do lists. It also comes with a built-in time-tracking tool to see the completion metrics of every project stage.

It’s hard to complete projects on time, so nTask sets a planned and actual due date. Finally, it’s a great option for companies that want to save a penny. Their entry-level plan starts at $4 a month.

6. Microsoft Planner

You might have a resource planning tool just sitting right under your nose. Microsoft Planner is Microsoft’s management tool. Like other items on the list, it provides a visual way to organize your resources. Apart from that, it also has built-in AI-powered analytics to help you get insights into your resources.

This is one of the best resource planning tools, free, but only if you already have an existing Microsoft 365 account.

7. Kantata

Next, Kantata has comprehensive tools to make your project management life easier. Aside from role-based and scenario planning, it also has resource forecasting, so you can check what resources you might need in the future.

This tool also works for capacity management. Plus, it integrates with dashboards like HubSpot, Jira, and G Suite.

8. Ganttic

As you can probably tell already from the name, Ganttic is a software that offers visual Gantt charts. This system will help you check which resources are overused, which projects lack capacity, and who you can tap for extra work. The tool is also highly customizable and comes with filtered tags—color-code and group people so you’ll stay on top of your teams.

Plus, Ganttic integrates with your current work dashboards. Whether it’s Google, Outlook, or a custom integration, they can fit into most work suites. Ganttic starts at $25 a month per user.

9. Resource Guru

If you’re looking for a detailed resource analytics tool, make Resource Guru part of your team. This tool offers simple features that allow you to schedule your resources with a drag-and-drop system. But what sets this tool apart is its clash management feature that prevents you from overbooking resources.

Here, you can monitor your resource data and even pull key metrics, such as billable time, into the mix. This tool costs $5 per person per month.

10. Teamdeck

Looking for a comprehensive platform for HR managers? Don’t worry; we’ve also got Teamdeck. Along with being one of the best resource management tools, it’s also reliable for HR teams. Here, you get various features like scheduling, time tracking, and timesheets. You can also list down your team’s current and future workload.

But Teamdeck lets your staff request vacation days and even track their time on the platform. Oh, and did we mention that this tool also integrates with Google Calendar, Slack, Asana, and more? Their entry-level plan starts at $6 per user a month.

Resource management tools and techniques help you analyze your resources to make smart decisions to boost productivity.

The best way to find the right tool for your team is to look at the tool’s integrations, UI, customizations, and overall work features. If you find that one suits your team’s needs perfectly, then that’s your secret sauce.

Each tool has its unique features and benefits, and choosing the right one depends on your organization’s needs and budget. With the help of these resource planning tools, project managers can streamline their workflows, optimize resource utilization, and deliver projects on time and within budget.

Business

What’s the Best Graphic Design Service for Modern Website UI/UX?

Published

3 days ago

November 19, 2025

Margaret Zander

best graphic design service for website UI/UX

Today’s modern website goes beyond having impressive aesthetics; it strategizes. These sites guide users, build trust, and convert prospects. If you want all these incorporated in your web design, here are five of the best graphic design services for website UI/UX designs you can choose to work with:

1. Penji

Offering unlimited graphic design services, Penji has a team of top-caliber designers specializing in a wide range of services. You can send requests for UI/UX design, infographics, custom illustrations, and more. Its turnaround times of 24 to 48 hours allow you to get designs when you need them. All these for a flat monthly subscription fee.

2. DesignBro

An online graphic design platform, DesignBro, connects businesses with talented design experts. It gives you two options to get UI/UX designs. You can choose from its talent pool and work directly with a designer of your choice. Or you can hold a contest and wait for designers to submit entries, then choose from them.

3. Kimp

Another design-as-a-service platform like Penji, Kimp offers unlimited design requests and revisions for fixed monthly rates. Your projects will be handled by a dedicated design team, ensuring consistent quality. You can send requests for UI/UX designs, infographics, social media graphics, logos, and presentation designs, among others.

4. ManyPixels

For businesses that need a constant supply of visual assets, ManyPixels is an excellent choice. It offers unlimited design requests for flat monthly subscription fees. It frees you from the hassles of hiring freelancers or the expensive costs of design agencies.

5. Fiverr Pro

If you need a one-off UI/UX design, Fiverr Pro is an excellent option. It is one of the world’s top online marketplaces for freelancers. It lets you choose from a wide array of vetted designers from all over the world. This gives you the option to hire based on rates, location, experience, and expertise.