Business
6 Social Commerce Examples to Increase More Sales
Ecommerce businesses can easily reach customers and boost sales via social media. Social media platforms have allowed brands to sell and advertise their products. In turn, the brand’s followers and target audience can browse social media and buy items without leaving the app or site. And if you want a successful social shopping strategy, here are six social commerce examples to try.
1. Curate A Pinterest Collection
Although Instagram, Facebook, and TikTok are the top social media platforms, Pinterest is one of the best ways to promote your brand and get more sales, making it one of the most effective social commerce strategy examples. According to the social media service, over 450 million users are active on the platform. Pinterest is the ideal platform if your primary target market and audience are women. However, men are also active on the site.
It’s recommended to mix up content instead of sharing photos only on Pinterest. After all, Pinterest allows videos and GIFs. There’s no set standard on how you can share content. But you can optimize your Pinterest account by making it a great starting point for your potential buyers to know your brand more.
Here’s an example of how to inform and sell on Pinterest from IT Cosmetics. They create various content types, such as infographics, photos, and videos, to engage with their target audience. Furthermore, you can create boards to organize your pins. Pinners can browse faster and decide which items to buy.
2. Use Hashtags Wisely
You’ll never go wrong when using hashtags. That’s because many people follow hashtags or search for them on social media sites like Instagram. But you have to be mindful of the hashtags you add to your caption. You don’t want to flood followers with hashtags on every post.
Here are some ideas to try for your hashtag game:
- Company tagline or motto
- Product
- [Brand name] + product
- Product benefit or feature (e.g., vegan or gluten-free)
- Activity (e.g., shopping or working out)
- Occasion or holiday
Additionally, consider using hashtags for your marketing campaign. This allows your followers to use the hashtag, and you can republish their posts.
Forever21 implements this social commerce example on its Instagram page. The brand’s tactic is to add hashtags on posts promoting their apparel, for example, #springoutfits and #graphictees. Although they put hashtags on most posts, they try not to flood their caption with them.
3. Reach More People with Shops
Facebook, Instagram, TikTok, and Twitter have a Shops feature. This allows brands, merchants, and sellers to highlight products on these social media platforms. Plus, with the Shops feature, social media users can seamlessly browse the platform without leaving it.
Meta (Facebook and Instagram’s parent company) makes it seamless for customers to browse and buy from a brand. Brands can choose to feature their products on either platform, choose a checkout method (own site, platforms, or messaging options), and select sales options.
Meanwhile, Twitter has a Shops feature, available only in the US so far. Like Meta, Twitter allows brands to promote their products. However, the micro-blogging and social media platform doesn’t have its own checkout option yet, so users will be redirected to the brand’s website to purchase items.
Finally, TikTok also has the Shop feature, but it’s available in select countries only. Here, merchants can open a TikTok shop and get featured on the TikTok Shop official account.
Check out the Supergoop Facebook shop. Theirs is simple. Plus, they promote their best-selling products in the Shop. Like theirs, you can add all details and lead the Facebook user to your site.
4. Post User-Generated Content and Social Proof
When posting on social media, don’t forget to include user-generated content (UGC) in your content calendar. With UGC, you can engage with potential customers. Plus, you can establish trust with this post.
Alternatively, social proof is a great way to entice more customers to purchase from your social media accounts. This further adds to your brand’s legitimacy and authenticity. Here are examples of social proof to post on your socials:
- User reviews
- Testimonials
- Expert seals
- Wisdom of the crowd
- Certification
Check out this example from Quip to give you an idea of how you can add social proof to your Instagram page. Instead of posting it on your Instagram page, you can repost it as a story. Then, make sure to create a dedicated Story Highlight so Instagram users that land on your page can read reviews.
5. Consider Influencer Marketing
Influencer marketing has been proven to be effective in increasing followers and boosting sales on social media. Your brand can benefit by partnering with an influencer to help your brand grow. You don’t have to go to a big-name influencer immediately. Micro-influencers are your best option for growing your brand.
One great example of influencer marketing comes from Aerie. Most of the time, they highlight their Aerie ambassadors. However, some influencers like Kelly U also appear on their page. Like Aerie, you can repost a video or image.
6. Start a Giveaway
Giveaways may seem to defeat the purpose of social commerce. However, giveaways can boost sales by giving free things to followers. This can pique your followers’ interest in the product, making it one of the most effective social commerce examples. Additionally, by giving away free stuff, you can increase your follower count. From there, you can increase sales.
Ensure that you are following the social media platform’s rules before starting a contest or giveaway. The last thing you want is to violate any guidelines resulting in your account’s suspension or deletion. Facebook, Instagram, Twitter, and TikTok allow contests as well.
Here’s an example of a giveaway done by 35mm_co and Frank Body. Like their post, make sure to add specifics, such as what would be given away, what your followers should do, and when it will end. Plus, make sure to add a disclaimer that Instagram did not endorse or sponsor the giveaway. Further, to engage with your customers, add a compelling graphic or video that followers will like.
Final Thoughts
The social commerce examples listed above have been effective for many brands. You can mix and match these examples on your socials. Or, you can try one at a time and check if it works for you in the long run. Make sure that you follow social media guidelines. Plus, you feature your best products to convert your followers into customers.
What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.
Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.
That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.
What is mid century modern design?
After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.
As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.
The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.
Why should I buy a mid century modern office chair?
Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.
When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.
If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.
Where can I get a mid century modern office chair?
1) Wayfair
When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.
MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)
2) France & Son
Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.
MCM office chair example: Brooks ($695)
3) Houzz
Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.
MCM office chair examples: Arvilla ($173), Rathburn ($259)
4) Laura Davidson
The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.
MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)
5) Icons of Manhattan
Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.
MCM office chair example: Ribbed Medium ($219)
6) Amazon
Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.
MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)
7) AllModern
AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.
MCM office chair examples: Frederick ($229), Kealey ($349)
8) Overstock
Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.
MCM office chair example: Joseph Modern ($163)
9) Walmart
Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.
MCM office chair example: Waleaf ($97)
10) Target
Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.
MCM office chair example: Lombardi ($136)
A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.
According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.
These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.
Top 5 Online Payroll Services
Gusto
Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools.
Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.
The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:
Simple
Price:
$40/mo + $6/mo per person
Plan details:
- Full-service single-state payroll including W-2s and 1099s
- Employee profiles and self-service
- Basic hiring and onboarding tools
- Gusto-brokered health insurance administration
- Employee financial benefits
- Payroll and time-off reports
- Custom admin permissions
- Integrations for accounting, time tracking, expense management, and more
Plus
Price:
$80/mo + $12/mo per person
Plan details:
(All Simple plan features +)
- Full-service multi-state payroll including W-2s and 1099s
- Next-day direct deposit
- Advanced hiring and onboarding tools
- PTO management and policies
- Time tracking and project tracking
- Workforce costing and custom reports
- Team management tools
- Full support
Premium
Price:
Bespoke pricing, reach out for a personalized quote
Plan details:
(All Plus plan features +)
- HR Resource Center
- Compliance alerts
- Access to certified HR experts
- Full-service payroll migration and account setup
- Health insurance broker integration
- R&D tax credit discount
- Waived fees and exclusive pricing
- Performance reviews
- Employee surveys and insights
- Dedicated support
QuickBooks Online Payroll
Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.
QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:
QuickBooks Simple Start (2025)
- Price: $38/month for 1 user
- Best for: Freelancers and small teams with basic payroll needs
Features:
- Automated bookkeeping
- 5 free ACH bank transfers/mo for bills
QuickBooks Essentials (2025)
- Price: $75/month for 3 users
- Best for: Small businesses needing deeper financial tracking
Features:
- Includes all Simple Start features, plus:
- Recurring invoices
QuickBooks Plus (2025)
- Price: $115/month for 5 users
- Best for: Growing businesses with HR and compliance needs
Features:
- Includes all Essentials features, plus:
- AI-powered profit & loss insights
- Anomaly detection and resolution
- Budgeting
QuickBooks Advanced (2025)
- Price: $275/month for 25 users
- Best for: Established businesses with HR and compliance needs
Features:
- Includes all Plus features, plus:
- Custom user management and permissions
- Custom report builder
- Data sync with Excel
- Revenue recognition
- Forecasting
OnPay
OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes.
OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.
Pricing:
$49/mo + $6/mo per employee
SurePayroll
SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).
SurePayroll also offers a mobile app— available on both Apple and Android devices.
SurePayroll offers live support through its United States-based support team through chat, email, or phone.
Small Business Payroll
- Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
- Best for: Small businesses and startups
Features:
- We file and deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports and pay stubs are available online 24/7
- Supports W-2 employees and 1099 contractors
Nanny & Household Payroll
- Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee
Best for: Homeowners
Features:
- Signature-ready Schedule H
- We file & deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports & paystubs available online 24/7
- Supports W-2 employees & 1099 contractors
Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.
Top 12 Uses for The Metaverse That Will Change Your Life
Top 10 Best Places to Buy a Mid Century Modern Office Chair
The Best Online Payroll Services [Updated for 2025]
Top 10 Small Business Organization Tools for 2025
8 Best Equipment for YouTube Every Content Creator Needs
Merck Seagen Buyout: What to Know About the Deal
The Rise and Fall of Juul: Once a Silicon Valley Darling, Now Banned by FDA
What’s the Deal With Elomir? Is Axis Klarity a Scam?
Why Having an Advisory Board Could Make or Break Your Startup
Top 10 Best Places to Buy a Mid Century Modern Office Chair
8 Best Equipment for YouTube Every Content Creator Needs
The Rise and Fall of Juul: Once a Silicon Valley Darling, Now Banned by FDA
The Best Ways to Recession Proof Your Business
