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5 Video Landing Page Ideas to Get Quality Leads

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video showing on a laptop illustration

Sometimes, a static landing page isn’t enough to catch your audience’s attention. In such cases, you may want to add another weapon to your arsenal –  videos.

Video landing pages can be powerful tools for engaging your audience, conveying your message, and building trust with potential customers. In this article, we will explore video landing page ideas that will allow you to get quality leads and grow your business.

Whether you’re a small business owner, marketer, or entrepreneur, these ideas will help you create landing pages that stand out and deliver results.

What is a Video Landing Page?

Before we dive deep, let’s get definitions out of the way.

A video landing page is a standalone web page designed to encourage visitors to take a specific action, such as filling out a form, subscribing to a service, or making a purchase. What sets it apart from a standard landing page is that it uses video content to engage and persuade the visitor to take action. Video landing pages typically feature a prominent video player that displays a short, compelling video that highlights the benefits of the product or service being offered.

If you use video marketing platforms, you’re probably aware that you can leverage the power of video to create a more immersive and persuasive experience for visitors. In doing so, you also increase the likelihood that they will convert into customers.

What Should a Landing Page Video Include?

For a landing page to perform its purpose, it must include a few essential elements. These are:

  • A clear and compelling message. This helps communicate the value proposition of the product or service being offered to the viewer. This is important because visitors to a landing page are typically looking for a solution to a problem or a way to fulfill a need. If they don’t quickly understand the value of what’s being offered, they’re likely to lose interest and move on to another website.
  • High-quality visuals and sound. Professional-looking videos help to create a more immersive and persuasive experience for the viewer. A landing page that looks and sounds professional is more likely to be perceived as trustworthy and credible, which can lead to higher engagement and, ultimately, more conversions.
  • A strong call to action (CTA). A strong video landing page CTA helps to create a sense of urgency or motivation for the viewer to take action. By emphasizing the benefits of taking the desired action and using persuasive language, the CTA can encourage the viewer to take action immediately rather than waiting or putting it off.

What are Some Good Landing Page Examples?

Here are a few ideas you can take inspiration from as you brainstorm for your landing page.

1. Tissot

video showing on a laptop illustration

Tissot, a luxury Swiss watchmaker, has an impressive landing page that features its product and brand aesthetic. The video features a black, white, and red color scheme, which is consistent with the brand’s visual identity. It showcases various Tissot watch models, highlighting their design and functionality. The video is well-crafted, with smooth transitions and excellent cinematography that captures the elegance and precision of Tissot’s timepieces. The background music also adds to the overall feel of luxury and sophistication.

What makes this video effective is its ability to convey Tissot’s brand values and product offerings without overwhelming the viewer. It is concise, visually stunning, and engaging, making it easy for the viewer to understand what Tissot is all about.

2. Chivas Regal

video landing page example

Chivas Regal, a Scotch whisky brand, has an upbeat and compelling landing page that centers around the brand’s humble beginnings. The video features hip-hop music and visuals that showcase the brand’s history and heritage.

What makes this landing page effective is its ability to create an emotional connection with the viewer. By showcasing the brand’s beginnings and how it progressed through the decades, it makes the viewer feel like they are part of something special. The video is also well-crafted, with excellent cinematography and a soundtrack that adds to the overall feel of the brand.

3. Odoo

video landing page example

Odoo, a Belgian suite of business management software, has an interactive video that highlights the company’s services. The video is playable, allowing the viewer to click on the video to learn more about Odoo’s offerings. The video is well-crafted, with smooth transitions and high-quality graphics that make it easy to navigate and engage with.

What makes this page effective is its interactivity. It allows the viewer to control their experience, giving them a sense of agency and control. This, in turn, creates a more engaging and immersive experience that helps the viewer better understand Odoo’s services and how they can benefit from them.

4. Uniqlo

video landing page example

Uniqlo, a Japanese clothing brand, has a visually stunning video that showcases its Mame Kurogouchi innerwear and clothes collection. The video is well-shot and edited, with excellent cinematography that captures the beauty and elegance of the garments. It also features a diverse cast of models, highlighting the brand’s inclusivity and commitment to diversity.

What makes this asset effective is its ability to showcase Uniqlo’s clothing in a visually stunning and engaging way. The video is concise and to the point, allowing the viewer to focus on the clothing and its features. The diversity of models also helps create an emotional connection with the viewer, making them feel like they are part of a brand that values inclusivity and diversity.

5. Ferrari

video landing page example

Everyone knows Ferrari to be a luxury sports car manufacturer with a solid reputation for excellence in performance, engineering, and design. The video features a high-performance sports car shot with excellent cinematography that captures the beauty and elegance of Ferrari’s brand.

What makes this landing page effective is its ability to showcase Ferrari’s luxury and elegance. The video also features a mix of footage shot in different locations, including a racetrack and a cityscape, which adds to the excitement and thrill of the video.

As seen from the examples above, video landing pages can help you achieve your marketing goals, whether you’re promoting a new product or service, highlighting your brand’s values, or showcasing your company’s success.

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Business

Design Hack Your Office For Maximum Productivity

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Beautiful startup office designed for efficiency and productivity

Did you know that your workplace design can impact the productivity of your employees? Aside from this, office design also affects employee safety and health. A study by international architectural firm Gensler in the US states revealed that only 38% of employees strongly agree that their workplace currently provides a great experience, highlighting a major gap between what offices offer today and what employees actually need to perform at their best.

So how does the environment impact the health, safety, and productivity of employees?

Design To Encourage Movements

People walking down stairs of an office
Photo by Proxyclick Visitor Management System from Pexels

Our work has a big impact on your health. Most of the time employees spend a lot of time on their desks, so they are becoming sedentary. As we all know, sitting down for long periods of time has adverse effects on our health. In addition, movement offers instant benefits, including cognitive performance boost.

Designing office spaces that encourage movement or walking can help curb these problems for employees and employers alike. There are workstations that are designed to be used in either sitting or standing positions. An open space design also encourages employees to walk from one section of the office to another. Sometimes something as basic as an ergonomically correct chair can help prevent ailments like backaches.

Natural Lighting > Fluorescent

Open office with abundance of natural lighting
Photo by Marc Mueller from Pexels

Good lighting can help people see details clearly and increased visibility can help increase productivity. But, this does not mean to say that you can skimp on lighting in the office because a study from Cornell University shows that poor lighting is connected to low production levels and social satisfaction among employees. Many offices are composed of cubicles to give employees privacy to do their work. However, the cubicle arrangement also blocks natural light, which means that some employees are not exposed to natural lighting during an entire work cycle.

Humans are wired to seek natural lighting. In fact, many buildings in Europe encourage exposure to natural light. Employees who had the best views were the most productive and were most likely to describe themselves as healthy.

Dedicated Noise-Isolation Areas

Quiet area of office where people can concentrate
Photo by Startup Stock Photos from Pexels

Acoustics is another key contributing factor to productivity. To achieve acoustic comfort, the office must have appropriate acoustic support that is conducive to interaction, confidentiality, and concentrative work. If it is too noisy, workers will not be able to communicate with each other let alone concentrate.

Design your office to have multiple quiet areas where employees can migrate to in order to make calls, have private meetings, or to focus on their work.

Designed With Health In Mind

Office workers enjoying a healthy environment
Photo by CoWomen from Pexels

Aside from these factors, employers should also provide workers with suitable ventilation, access to greenery and the gym to help encourage a healthy lifestyle. Even something as basic as giving them access to increase or reduce the temperature in the office can impact their productivity. Employers should also encourage employees to personalize their workstations so that employees are happier. Workspace design should allow employees to socialize with each other easily while at the same time giving them access to views and privacy so that they can work properly and productively.

Good lighting, comfortable furniture, pleasant color schemes, and access to views or natural lighting can help generate positive energy in the office and employee mood. In fact, 8 out of 10 employees said their working environment affects their mental health.

Featured Image Credit: Photo by CadoMaestro from Pexels

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Tips For Starting A Profitable Business

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profitable business

How many entrepreneurs do you know start a company with the intention of failing? We hope that this number is zero, but fail can be the result of a business even if it is unintentional. Serial entrepreneurs know many different ways to fail. This is because success in not guaranteed no matter what business you get into. They also share their tips to avoid failure to help you start a profitable business.

Surround Yourself With The Right People

The phrase “It takes a village to raise a child” also applies to a profitable business. Without talented individuals working for you, it will be very hard to survive. Surround yourself with amazing friends and successful business owners so that you can have access to different skills and knowledge that can help you grow a profitable business and make it thrive.

Build a Strong Foundation

Before starting your business, ask yourself why you’re starting it in the first place. How is your product or service going to help your target audience’s lives better? How does this idea align with your core values? Do you have a solid profitable business plan to make this dream a reality? The answers to these questions will help your business have a strong foundation.

Perfect Your Pitch

You should be able to describe your company in 3-5 words.  Think of AirBnB: a place to stay. Describing your business concisely will make it easy to understand. If it is easy to understand, it is also easier to sell. When working on your pitch, stay away from mistakes like using industry jargon that is hard to understand for the layman, asking the wrong questions to those who listened to you, not making the pith relevant to the listener or only talking about yourself.

Know Your Competitors

Keep your enemies close and your competitors closer. They are not the enemy but not knowing what they’re doing could be harmful to your company. Don’t hesitate to use tools to analyze your competition. Tools like SEMrush, SimilarWeb or even Google Alert can help tell you what your competitor is up to and increase your chances of survival.

Build a “Must Have Product”

Sites like Hacker News have a ton of really cool startups ideas. However, if you really want to increase your chances of survival and success, build a must-have-product instead of a nice-to-have product. The difference between the two is easy to spot. The former is a product that is hard to live without while the latter is more disposable.

Build A Company That You Can Scale Independently of Your Staff

It’s better to grow a company that can be scaled using technology and automation. Take Groupon for example that did the opposite. They have a massive staff because they need it to keep new deals flowing everyday and to service their customers. Their company is not scalable because their growth is dependent on the number of staff their hire. This is why their balance sheet is awful.

 Find Ways To Keep Costs Low

You can think of cash as your company’s lifeblood and high cost is equivalent to a hemorrhage. Remember that all the cash in the world is not worth anything unless it’s a positive cash flow. Find ways to keep your costs low like going directly to the supplier or negotiating for better prices. Find better ways to finance transactions and ways to work out deals.

Focus on Sales and Marketing

Nothing happens in business unless a sale is made. From the start, find ways to get leads and ways to convert those leads into sales and make sure you are getting repeat sales from your customers. To do this you need an effective sales and marketing funnel that you can work, test and measure.

Always Find Ways To Increase Profits

Don’t rest on your laurels yet. Don’t just be happy with getting customers and making them buy from you. Always find ways to get them to buy more.

Embrace Creativity

Brands like Apple and Ikea stand the test of time because they have followers who are loyal to them. They also differentiated their companies from their competitors by embracing innovation and creativity. Reach out to your employees and don’t be afraid to use their ideas. Launching new products and developing a clever marketing campaign is a good way of retaining that competitive edge your company needs.

Test and Measure

Are your marketing campaigns increasing sales? Is your social media presence helping drive traffic to your website? Testing and measuring everything gives you perspective especially if you want to find ways to increase traffic and keep costs down. Use tools like Google Analytics and Unbounce to help you test and measure marketing campaigns.

Empower Your Staff

No matter how big or small you are, empowering your staff by letting their voices be heard can help boost your profitability. When they feel that they are contributing or when you give them freedom to work, you are making them feel wanted which can greatly affect their productivity and self confidence.

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Business

Top 8 Small Business Inventory Management Software for Growth

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small business inventory software

Small business owners have a lot on their plates, having everything working as efficiently as possible. When reducing costs while increasing sales is a priority, you need all the help you can get. This is why a small business inventory management software is a necessity. Here are the top 8:

What is a Small Business Inventory Management Software?

Have you ever found it frustrating to track items or parts throughout your supply chain? Handling the storage, inventory, and sales from manufacturer to wholesaler to retailer can be a Herculean task. This is where small business inventory management software comes in.

This is a tool that automatically tracks how many products or items a business has in stock. It also records and helps monitor how many were sold, returned, or when you should reorder. The most basic software may include accounting tools and point-of-sale systems suitable for small businesses. 

The Best Small Business Inventory Management Software

1. Zoho Inventory

Small Business Inventory Management Software

A popular choice for small business owners, Zoho Inventory is great value for your money. It allows you to handle multiple ecommerce stores and warehouses. You can check stock levels, manage warehouse items, and fulfill orders.

It features order management, analytics, reporting, and barcode scanning capabilities. It has a free plan with limited features, so if you want to make the most out of the software, the paid plans are highly recommended. 

Pros

  • Can handle multiple warehouses, currencies, and channels
  • Comes with bundling, kitting, and composite tools
  • One of the least expensive options

Cons

  • No return management feature
  • Limited POS integrations

2. FreshBooks

Small Business Inventory Management Software

Primarily an accounting software, FreshBooks also has the capabilities of an inventory management software. This is an excellent option for small businesses with fundamental inventory needs. Not only does it enable you to track your items, but it’ll also make accounting easier.

It integrates with many assets and transportation management software, such as 2ship and Barcloud. If you sell in different channels, FreshBooks will come in handy. It automatically gathers data from Shopify or Squarespace for effortless management of your inventories.

Pros

  • Easy to navigate user interface
  • It comes with excellent invoicing features
  • Superb customer support

Cons

  • Limited users and clients
  • Tier-based pricing is confusing to some users

3. Agiliron

Small Business Inventory Management Software

This small business inventory management software is truly cost-effective. Agiliron lets you manage multiple channels with e-commerce, social media, retail, and wholesale features. It will also provide you with comprehensive B2B and B2C inventory, kitting, and many other unique features.

It integrates with QuickBooks, Amazon, Shopify, PayPal, and many other e-commerce-related software and platforms. All its subscription plans offer unlimited orders and 24/7 customer support.

Pros

  • Has customer-specific price settings
  • International capabilities
  • Wide ecommerce applications

Cons

  • High learning curve
  • Only one user per plan

4. Veeqo

Small Business Inventory Management Software

Built explicitly for ecommerce businesses, Veeqo has many features that make inventory and shipping a breeze. It has purchasing, reporting, shipping, and order management tools, whether you have one warehouse or more. Its straightforward platform is centralized to make tracking and management simple and uncomplicated.

One notable feature of Veeqo is its shipping integrations. This includes major shipping couriers such as FedEx and UPS. It has a limited-time, 14-day free trial that lets you try out its service without making a huge commitment.

Pros

  • Shipping discounts
  • User-friendly interface
  • Multi-channel inventory management

Cons

  • Some reports of software bugs
  • So-so customer support

5. Lightspeed Retail

Small Business Inventory Management Software

Most popularly known as a point-of-sale software, Lightspeed Rail also has impressive inventory management features. It allows you to conduct sales online or in-store while tracking your inventory levels in real time. This is a very helpful software to have if you’re in the retail industry.

This small business inventory management software lets you select from a wide array of business types, such as apparel, home and gift shops, and many others. Lightspeed will then show you how it can work in your precise retail niche. 

Pros

  • Offers seamless integration with ecommerce and in-store POS
  • Provides advanced reporting on CRM, vendor, and granular inventory
  • Unlimited entries across all plans

Cons

  • Has no free plan
  • No options for managing perishable products

6. Sortly

Small Business Inventory Management Software

Small non-retail businesses will find Sortly an excellent inventory management software, thanks to its free plan. Well, it’s not only that, this software has many more amazing features to its name. Its intuitive functionality helps new business owners get the hang of tracking inventory and other minute details about their products. 

Sortly can help you with warehouse management, inventory control and reports, and barcode scanning, among others. It also enables you to keep track of stock levels and returns through its alerting feature.

Pros

  • Reasonably priced premium plans
  • Ideal for those starting a new inventory
  • Easy-to-use interface

Cons

  • Integrating with other apps is for paid plans only
  • Customer service may be hard to contact

7. CIN7

Small Business Inventory Management Software

With its robust inventory and multi-warehouse features, CIN7 has become small business owners’ favorite. Among all the small business inventory management software on this list, CIN7 offers the most integrations. It has a return management feature that is essential for ecommerce business owners.

This software offers advanced options for purchase orders, which include duplication, custom fields, and importing and exporting features.

Pros

  • Multi-channel, centralized inventory system
  • Great workflow automation
  • Gives detailed real-time data

Cons

  • No free plan
  • Android-only mobile app

8. Katana

Small Business Inventory Management Software

Specifically created for manufacturers, Katana will help you track all your products and supplies at every level of the manufacturing process. Its automatic workflow lets you concentrate on manufacturing. Aside from inventory features, this software will help you with scheduling, production planning and control, and many other tasks.

It has a very low learning curve; you’ll quickly know how to keep track of sales and purchase orders, production receipts, warehouse statuses, productions, and many others.

Pros

  • Has inventory control and optimization tools
  • Has comprehensive manufacturing shop floor control
  • Allows tracking by the expiration date

Cons

  • Only has email support
  • No mobile app

Honorable Mention

The eight small business inventory management software listed above are our top choices. But there is one outstanding brand that we can’t ignore, so we added it to our honorable mention list:

Megaventory

Small Business Inventory Management Software

Suitable for small and medium-sized businesses, Megaventory is a cloud-based order and inventory management solution. Its key features include order fulfillment, invoicing, reporting, and manufacturing management. It also offers comprehensive customer support that will help you provide better customer experiences.

Pros

  • Alerts you when you are running low on stocks
  • Provides automatic calculation of the inventory’s value
  •  Handles customer and vendor returns without human intervention

Cons

  • The dashboard can be hard to navigate on small screens
  • The item editor has a high learning curve

Final Thoughts

To find out which small business inventory management software is the best for you, you need to know your inventory tracking needs quite well. After doing so, you can choose from the list above and get the most suitable one for your brand.

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