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United Airlines Flies Historic Passenger Flight Using 100% Sustainable Aviation Fuel

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United Airlines has become a game-changer in the aviation industry’s effort to combat climate change. In 2016, it was known as the world’s first airline to combine sustainable aviation fuel (SAF) with traditional jet fuel in its regular operations. Continue reading to learn more about the historic United flight. 

After five years of investments and preparation, United is set to make history again. On December 1, 2021, a commercial carrier piloted an aircraft using 100% sustainable aviation fuel. At the same time, United announced the second round of corporate partners in the airline’s Eco-Skies Alliance Program to contribute to SAF investment. The growing list of partners contributed to United’s purchase of almost twice the size of the rest of the world’s airlines combined efforts on sustainable aviation fuel acquisitions.  

According to the company, the engine using sustainable aviation fuel emitted about 75% less carbon dioxide than a flight using traditional jet fuel.

More About United Airlines SAF Demo Flight 

The plane took off O’Hare International Airport in Chicago. It then landed in Reagan National Airport in Washington, DC, with over 100 passengers. United tweeted that “aviation history is cleared for take-off. Passengers of the historic flight included United CEO Scott Kirby, business leaders, government officials, members of the press, and NGOs. Also on board were executives from partner companies like Boeing and World Energy, which produces SAF.

In a company press release, CEO Kirby said that the airline continues to be at the forefront of climate change action in the aviation industry. 

“The SAF flight is not only an essential milestone for the effort to reduce carbon footprints in the industry but also demonstrates the scalable ways companies can participate in addressing the biggest challenge of our lifetime, ” says United CEO Scott Kirby. 

Image Source: United

The demo flight was on a new United Boeing 737 MAX 8. The commercial aircraft used 500 gallons of sustainable aviation fuel in one engine. Meanwhile, it used the same amount of conventional jet fuel in the other engine. The said process was to show no operational variances between the two powers. Similarly, it will pave the way for more scalable uses of SAF by all airlines in the future. Airlines now can only use up to 50% SAF on board. The amount of SAF used on December 1 United flight is drop-in ready and compatible with current aircraft fleets. 

United said that the plane flew 612 miles, and the engine using SAF emitted an estimated 75% less carbon dioxide than a flight using traditional jet fuel.

The Eco-Skies Alliance Program

Launched in April 2021, the Eco-Skies Alliance Program is an innovative program. It involves corporations working with the airline to promote sustainable aviation. This year alone, the program contributed to the purchase of over 7 million gallons of SAF. The group aims for an 80% reduction in greenhouse gas emissions (GHG) on a lifecycle basis compared to traditional jet fuel. The available supply of SAF is already sufficient to eliminate about 66,000 metric tons of GHG emissions. It’s also enough to fly passengers at more than 460 million miles. 

Along with the newly announced participants, the Eco-Skies Alliance Program has almost 30 participants. This includes companies like Nike, HP Inc., and DHL. The new contributors include     American Family Insurance, Biogen, Bollore` Logistics, CWT, Maersk,  Meta, Microsoft, Palo Alto Networks, Salesforce, Visa, Yusen Logistics, and Zurich North America.

The SAF demonstration flight and new Eco-Skies supporters are among the latest accomplishments of United’s goal to be 100% green by 2050. In a further move to build transparency and enable certification on SAF emissions reduction, United collaborated with Microsoft, Air bp, and the Roundtable on Sustainable Aviation Biomaterials in the book-and-claim pilot.

Milestones: United’s Commitment Towards 100% Green

Here are some of the latest accomplishments of United in its efforts towards environmental sustainability:

2021

The company recently decided to purchase 1.5 billion gallons of SAF from Alder Fuels and invested in Fulcrum BioEnergy. They can acquire up to 900 million gallons of additional SAF.

In July 2021, United Aviate Ventures (UAV) revealed that Breakthrough Energy Venture and Mesa Airlines had invested in electric aircraft startup Heart Aerospace. 

Also in July 2021, Air Transport World magazine acknowledged United as Eco-Airline of the Year for the third time. 

In June 2021, United bared plans to purchase 15 of Boom Supersonic “Overture” airliners. There’s an estimate that it will carry passengers in 2029. It’s the net-zero aircrafts that will be flying on 100% sustainable aviation fuel. 

In February 2021, United released an agreement to partner with Archer Aviation to fast-track the development and production of electric aircraft. It is considered an urban mobility solution. It can also serve as an air taxi, providing United Airlines customers to reduce their carbon footprint even before boarding a United flight. 

2020

United became the first airline to demonstrate commitment to investing in direct air capture, carbon capture, and sequestration technology. The Carbon Disclosure Project (CDP) has chosen United as the only airline in its 2020 Climate’s A-List in the same period. The airline received recognition for its commitment to reduce GHG emissions, combat climate change and develop a low-carbon economy. It is already the seventh consecutive year that United achieved the highest CDP score among US airlines.

2019

United introduced the “Flight for the Planet”. This represented the most-eco-friendly commercial flight of its category in the history of commercial aviation.

2018

United became the first airline in the US to target GHG emissions reduction by 50% by the year 2050. United’s 100% green commitment has since surpassed this goal.

2016

United became the first airline across the globe to utilize sustainable aviation fuel in regular operations. 

The success of sustainable aviation fuel-powered flight and the continued support of global corporations working with United is a great opportunity to reduce the industry’s environmental impact. To learn more about their initiatives, visit the Eco-Skies Alliance Program website. 

For other stories, read more here at Owner’s Mag!

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Omnichannel Marketing Platforms: Definition, Examples & Tools

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Omnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out. 

What is Omnichannel Marketing?

marketing strategy on paper

The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels. 

However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value. 

Why is Omnichannel Marketing Important? 

marketing software

Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign. 

Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing? 

  • Brands will get high customer retention 
  • Gains customer loyalty
  • More personalization in the customer’s journey
  • More integrated business
  • Better customer insight
  • Smooth and enjoyable customer experience

How Does Omnichannel Advertising Work?

google search on smartphone

An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store. 

Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.

10 Omnichannel Marketing Platforms

social media on scrabble tiles

Here are 10 best omnichannel marketing tools.

1. BigCommerce

This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience. 

2. NewStore

NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.

3. Glassix

If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.

4. Desku

In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress. 

5. Omnisend

Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use. 

6. Tidio

When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support. 

7. Adobe Experience Cloud

You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more. 

8. Revealbot

If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules. 

9. Shopify Plus

Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use. 

10. Oracle CX Commerce

Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement. 

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10 Sustainable Outdoor Gear Brands

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camping

If you frequent the outdoors, you know how important protecting your playground is. When you’re close to nature, you must always prioritize eco-consciousness. While you practice sustainable habits, supporting brands prioritizing sustainability becomes a top priority. If you’re always planning an outdoor adventure and need the gear, here are the top 10 sustainable outdoor gear brands you must check out. 

1. Patagonia

patagonia logo

Over the years, Patagonia has lined up its corporate social responsibilities, mainly focusing on labor and the environment. They have robust social responsibility programs that ensure workers and communities are cared for. Patagonia claims that 85 percent of its products are made in factories with Fair Trade Certified certifications. The brand also helped over 85,000 workers by participating in Fair Trade programs. The brand also helped more than 2,000 farmers from its Regenerative Organic Certified cotton program. 

2. Osprey

osprey logo

Osprey, a brand that creates robust backpacks for travel and outdoors, is also committed to sustainability. The company is a trusted bluesign SYSTEM partner, which helps eliminate PFAS-based DWR in 100 percent of its textile products. On top of its promise of eco-friendly materials, the standard for its backpacks is unparalleled, offering durability, functionality, and repairability. These products undergo field testing and athlete evaluations to ensure it’s a pack that runs a lifetime. 

3. Hydro Flask

hydro flask logo

Plastic bottles comprise one of the highest numbers of ocean pollutants. Hydro Flask is committed to minimizing this by introducing excellent insulated water bottles that last a lifetime! I bought one five years ago, and the insulation functionality still works like the very first day I got it. The brand boasts its recycled-content bottle, the Slingback Bottle Pack, with a 100 percent recycled polyester body. It also eliminated single-use plastic for its packaging, specifically for 90 percent of its products. Hydro Flask uses soy-based inks and no foils and varnishes for their products too!

4. Black Diamond

black diamond logo

Black Diamond is among the top brands for the best outdoor gear, specifically reliable and durable helmets. The company’s ethos is based on the team’s outdoor pursuits. First, the company’s 12,000-square-foot headquarters is energy-efficient, with a 2,200-watt solar photovoltaic system that generates about 3,000 kWh of electricity per year. Black Diamond also advocates for sustainable outdoor and recreation practices and is a founding member of the Outdoor Industry Association’s Climate Action Corps. 

5. Sierra Designs

sierra designs logo

Sierra Designs is also one of the best sustainable outdoor gear brands you can rely on. They aim to create products that have as minimal impact as possible on Mother Nature. The brand boasts the DriDown product, which ensures that feathers come from animals that weren’t subjected to any harm. The brand also uses neglected recycled materials for its fabric’s exteriors and insulation for apparel and sleeping bags. A lifetime warranty also backs all Sierra Designs products.

6. Hyperlite

hyperlite logo

Hyperlite is your go-to outdoor gear brand if you’re into climbing, hiking, or rock climbing. The company is committed to sustainability for as long as the brand is still in operation. They created the Hyperlite Mountain Gear ethos, essentialism, which differs from minimalism. The brand believes that an intentional and thoughtful approach to assembling its backpacks ensures its products are safe, comfortable, warm, and efficient. Hyperlite is a proud partner of Dyneema, a bio-based fiber company, and promises to use this fiber in all its outdoor gear products. 

7. MSR

msr logo

For all your climbing equipment, don’t miss out on MSR products. The founder, a lifelong mountaineer, believed that a safe and reliable equipment is key to greater adventures. Today, the brand is proud to hand-build many MSR products. The brand is also another founding members of the Outdoor Industry Association Sustainability Working Group. It’s a collaboration of over 300 outdoor brands, manufacturers, and suppliers that focus on sustainability challenges and solutions. 

8. Sunski

sunski logo

When you’re enjoying outdoor adventures, make sure you enjoy it in style with Sunski sustainable glasses. Sunski is a fantastic eyewear manufacturer in America that uses plastic scraps to turn into frames! A unique sunglass niche in the industry. The sunglasses are flexible, lightweight, and extremely durable. All Sunski customers will also get a lifetime warranty for their glasses. And if they break? Repair or replacement is free!

9. Cotopaxi

cotopaxi logo

Cotopaxi backpacks, travel packs, hip packs, and duffels are colorful and vibrant and made with eco-friendly materials. They embarked on the The (Re)Purpose™ Collection program, which uses recycled deadstock or leftover fabric from other fashion brands. They also offer a lifetime guarantee on repairs or replacements. As members of the Sustainable Apparel Coalition, they support Amazon’s reforestation. Cotopaxi believes that doing good will create a ripple effect, so they reward customers who #DoGood!

10. Goal Zero

goal zero

Here’s another eco-friendly outdoor gear brand for all your needs and more. To offer you the best outdoor camping experience, Goal Zero even sells power essentials, such as inverter generators, handheld portable power devices, solar panels, and battery banks. The company also aims to practice eco-conscious manufacturing methods by ensuring all 10+ factories in nine countries adhere to environmental and human rights standards. Its top sustainable camping gear is the Yeti Portable Power Station, with a four over five rating!

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10 Sustainable Activewear Brands

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Eco-consciousness and health and fitness must be the perfect tandem. If you prioritize your health and fitness, the same care should also concentrate on sustainability. While you’re focused on your fitness goals, the process shouldn’t be as destructive to the environment. Just like you want to nourish your body with the good stuff, you also want to protect Mother Nature like it’s your own body. After all, the outdoors offers so much to benefit your health in the long run. Hiking, camping, rock climbing, surfing, swimming, to name a few. That said, protecting your playground as much as possible is only fitting. And that starts with choosing the most sustainable activewear brands. Here are the top 10 sustainable brands for fun and play. 

1. Iron Roots

iron roots logo

While some activewear brands claim 80 percent sustainability, Iron Roots embarks on 100 percent sustainable products and processes. It’s plastic-free all-organic athletic apparel that will not only make you feel good but also make you feel better about wearing Mother Nature-friendly apparel. Founded in 2018 by Dutch friends, the founders combined functionality, design, and sustainability in beautiful sportswear. They were both fed up with how the market manufactures most apparel from unsustainable materials. The brand uses non-plastic materials and unique plastic-based apparel like polyester. It’s a breathable and comfortable activewear that will help you achieve your fitness goals!

2. Girlfriend Collective

girlfriend collective logo

Girlfriend Collective is a Seattle-based brand making waves in the sustainable activewear niche in 2024. They are famous for their sports bras, trendy gym tops, leggings, and more! But the best part is the teams behind this brand are tree huggers, prioritizing recycled materials for their apparel. From fabric scraps to water bottles and fishing nets, you know you’re working out and helping the brand’s mission. The brand also uses eco-friendly dyes to color its clothes while managing wastewater responsibly. They created the ReGirlfriend program to prevent textiles from being in landfills!

3. Patagonia

patagonia logo

Every outdoorsperson has heard of the famous brand Patagonia. The company has set a gold standard for sustainable apparel and manufacturing. Recently, the popular activewear brand has revamped its ownership structure to ensure it allocates a budget for environmental initiatives. The brand not only outsources sustainable materials and works with eco-conscious factories, but it is also transparent about it.

4. Groceries Apparel

groceries apparel logo

Groceries Apparel is another sustainable activewear brand that focuses on upcycled food waste without needing third-party people or factories. They manufacture their activewear themselves through non-toxic and locally sourced materials. Who would’ve thought another person’s food waste could be a gym rat’s workout clothes? They manufacture all their products in their Los Angeles factory, making them a 100 percent self-sufficient brand!

5. Move by Mate

move by mate logo

Move by Mate knows that conventional cotton, a material used by most apparel brands, is detrimental to the environment due to its pesticide use, heavy farming, and excessive water consumption. Move by Mate is also one of the sustainable activewear brands that uses organic cotton instead of traditional cotton, keeping the soil healthy. They claim that organic soil is also more breathable.

6. Wolven

wolven logo

If leggings are your workout go-to, then you must check out Wolven. It’s a brand that produces recycled sexy leggings for your exercise routines. Wolven is also deemed Lululemon’s competitor due to its elegant designs in multiple muted colors. Wolven leggings are made of 84 percent recycled PET or plastic bottles. The brand’s recycled materials are also Global Recycled Standard-certified. When you buy Wolven leggings, you’re guaranteed they are free of uncomfortable, harmful chemicals. 

7. Reformation

reformation logo

You can be sure this brand is one of the most mainstream activewear brands that doesn’t take eco-consciousness lightly. Reformation boasts multiple eco-friendly initiatives, and they will not stop anytime soon. For one, they have a RefRecycling program, encouraging customers to drop off their used Reformation products in exchange for store credits. Moreover, Reformation also partners with many eco-conscious organizations like Bluesign. They also have a FactoryForward to ensure their suppliers become the best at what they do. 

8. Gngr Bees

gngr bees logo

Founded in 2019, the owner, Natalia Grisard, was inspired to create Gngr Bees by her love for wildlife. She claims this brand is “driven by purpose and not by profit.” The brand’s apparel is made from discarded products. The company has reclaimed over 45,000 plastic bottles and over 4,000 kilograms of fishing nets. Gngr Bees also partners with Azizi Life and Beach Collective to plant mangroves and recycle ocean-bound plastic. 

9. The North Face

north face logo

The North Face has a long history of embracing eco-friendly products, initiatives, and commitments ever since. They are committed to prioritizing nature through science-based and actionable goal-setting. The North Face ensures all their materials are 100 percent recyclable and responsibly sourced. They created the North Face Renewed program that focuses on circularity by giving used gear a second life. This way, they are given a chance before users toss them into a landfill. 

10. Tentree

tentree logo

Tentree is a Vancouver-based brand that believes in the power of tree planting. Its name is embedded in its company vision to plant ten trees in exchange for every item purchased. The company centers its practices on environmentally friendly ways, which they call the “earth-first approach.” This focuses on safe and fair working conditions for all employees and prioritizes sustainable and recycled materials for their products. Some of these materials are Tencel lyocell, Repreve polyester, and more. They created the Climate+ Initiative, which lets customers prevent carbon emissions by buying a pack of trees. 

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