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Tesla Cybertruck: What We Need to Know About This Wild Electric Pick-Up Truck

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Transport and mobility are vital components of social and economic growth. However, they are often linked with significant challenges, including air pollution and climate change. To mitigate the environmental impacts of transportation, more and more companies are investing in R&D and the production of electric vehicles (EVs). One of the top EV manufacturers, Tesla builds all-electric vehicles and scalable clean energy generation and storage products. Today, let’s learn more about one of their products – the Tesla Cybertruck. 

What is the Tesla Cybertruck?

Tesla CEO Elon Musk on December 3 announced the much-awaited four-motor version of the Tesla Cybertruck electric pick-up. The vehicle would feature four-wheel steering that will allow trick off-road maneuvering capability. 

Musk said in a tweet that the initial production would be a four-motor variant powered with independent, ultra-fast response torque control of each wheel.

Referring to the electric pick-up truck “insane technology bandwagon,” Musk confirmed that the Tesla Cybertruck would have both front and rear-wheel steer. The said features will allow the vehicle to not just turn like a tank but also drive diagonally like a “crab.”

The car will compete with other pick-up trucks such as GMC’s Hummer EV, Ford’s F-150 Lightning, and Rivian’s R1T. The R1T is driven by four individual motors driving all four wheels, while GMC’s Hummer can move diagonally. 

First announced in November 2019, the Tesla Cybertruck is stainless steel used in rockets. Musk has touted after receiving roughly 600,000 pre-orders. 

Musk said that he would provide updates on the product roadmap soon. The Tesla Cybertruck will begin next year, while mass production may begin in 2023. Until now, the company has avoided a significant crisis from supply-chain issues and the global semiconductor deficiency that have affected several auto manufacturers. 

Tesla Cybertruck Features 

Here’s more about Tesla Cybertruck features, according to their website. 

Exoskeleton

The Tesla Cybertruck has an outer case for ultimate durability and passenger safety. In addition, it has an almost impenetrable exoskeleton with every component designed for superior strength and endurance. 

Ultra-Hard 30X Cold-Rolled Stainless Steel 

This feature helps eliminate dents, damage, and long-term corrosion. The smooth monochrome exoskeleton that puts the shell on the outside of the electric pick-up truck provides maximum driver and passenger protection. According to Tesla, the body of the Cybertruck is strong enough to endure impact from a 9 mm handgun.

Tesla Armor Glass 

Tesla Cybertruck has ultra-strong glass and polymer-layered parts that can absorb and redirect impact force for improved performance and tolerance against damage.

Versatile Utility

It is the most powerful vehicle that Tesla ever built. The Tesla Cybertruck can withstand up to 3,500 pounds of payload capacity. Its vault-like storage is spacious enough for a toolbox, spare tire, and Cyberquad, Tesla’s electric quad bike ATV (all-terrain vehicle). This electric pick-up truck is 100% flexible to the owner’s needs, from rugged to refined. 

Performance and Efficiency 

With a new class of strength, versatility, and speed, the powerful components enable the Tesla Cybertruck to accelerate between 0 to 60 mph in as little as 2.9 seconds and a maximum of 500 miles of range. 

About Tesla

Tesla, Inc. is an American electric vehicle and renewable energy company based in Austin, Texas. In 2003 by a team of engineers established the company to prove that people didn’t need to experience complexities to drive electric cars. Tesla’s mission is to fast-track the world’s transition to sustainable energy. Tesla believes the quicker the world stops relying on fossil fuels and shifts towards a zero-emission future, the better. 

The company started with the Roadster, cutting-edge battery technology, and electric powertrain launched in 2008. After that, Tesla designed the world’s first-ever all-electric sedan from the ground up, which they call the Model S. It became the best car in its category. 

Then in 2015, Tesla expanded its products with the unveiling of the Model X – the safest, fastest, and most capable SUV (sports utility vehicle) in history. Model X holds 5-star safety ratings from the National Highway Traffic Safety Administration. 

Completing CEO Elon Musk‘s master plan in 2016, Tesla launched the Model 3, a more affordable, high-volume EV that began production in 2017. Shortly after, Tesla introduced the Model Y, a mid-size SUV with a seating capacity of up to seven. Then recently, the company unveiled the Tesla Cybertruck, which will offer better utility than a traditional pick—up truck and more performance compared to a sports car. Tesla vehicles are also manufactured in Fremont, California, and Gigafactory Shanghai.

Surprisingly, four of Tesla’s electric cars made it to the Top 12 Best-Selling Electric Vehicles 2021. These are the following: 

  • 1st Place: Tesla Model Y with 132,000 units sold
  • 2nd Place: Tesla Model 3 with 94,900 units sold
  • 10th Place: Tesla Model with 5,400 units sold
  • 11th Place: Tesla Model X with 3,000 units sold

Energy Solutions

To create a holistic, sustainable energy ecosystem, Tesla produces a unique array of energy solutions such as battery energy storage from home to grid-scale, solar panels, and solar roof tiles. 

The Powerwall, Powerpack, and Solar Roof, enabling property owners, businesses, and utilities to manage renewable energy generation, storage, and consumption. Gigafactory 1 is designed to reduce battery cell costs in Tesla automotive products. Tesla’s in-house cell production enables them to mass-produce batteries to meet production goals while creating thousands of jobs. 

Going back to Tesla Cybertruck, the company plans to test beta vehicles by the end of this year, while the production may happen sometime in 2022. While waiting for the outcome of initial production, electric enthusiasts are still learning more about the wild new truck. They also hope that the carmaker does not experience any other issues along the way.

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Business

Adobe Drops Pantone Colors From Creative Cloud

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Print and pre-press professionals were worried about the information gap regarding Adobe’s decision to remove the Pantone color system from the upcoming versions of its Creative Cloud products. 

In November, Adobe released a technical bulletin about the changes to the Pantone Color Libraries. The company stated that: In March 2022, the Pantone Color Libraries pre-loaded in Adobe Photoshop, Illustrator, InDesign Color, and Adobe Captured will be deleted from future software updates. While Adobe drops Pantone, they said they are working on an alternative solution for the affected products. With that said, Adobe encourages its users to stay tuned for updates. 

Still, the news has caused dismay among influential users of Adobe in print and graphic arts.

Color management whiz Paul Sherfield, the founder, and owner of The Missing Horse consultancy, told Printweek that they have been talking to their customers about Adobe’s decision. For him, it is a disappointing example of big firms in the graphic arts supply chain not supporting the industry itself. He noted that there’s a need to pay for a subscription to download the latest library. Printers can afford that, but the thing is, how many graphic designers and publishers will. 

Adobe and Pantone’s Comments

Pantone official Marcie Foster responded and said Adobe and Pantone have been and will continue to be long-standing business partners. 

But, the current implementation of the Pantone color system with Adobe’s Creative Cloud products is outdated, with many missing colors and inaccurate information. The two companies have decided to remove the obsolete libraries and continue to work together on better in-app features. 

Similarly, Pantone will continue to explore new collaborations with other companies. It’s to ensure that Pantone users can easily access the latest color libraries depending on the design application they are using. 

Danaher owns Pantone, which also runs Esko, X-rite, Videojet, and Linx.

On the other hand, Adobe had not commented at the time of writing. 

Industry Reactions

From Simon Eccles, Printweek

As a long-time user of Adobe products, Simon Eccles said Pantone libraries were always an essential element of their usability for print across the whole industry, especially labels and packaging. 

Mr. Eccles expressed that the “Adobe drops Pantone” announcement is quite disrespectful to many designers and printers who dutifully pay Adobe’s subscription fees regularly.

Mr. Eccles wonders if Adobe consults any users before arriving at such a decision. 

From Bill Greenwood, high-end image manipulation and retouching specialist

Bill Greenwood told Printweek that Pantone creates an Adobe Extension known as Pantone Connect, allowing users to access the Pantone libraries. I hope that Adobe integrates the Pantone Connect extension automatically. Otherwise, users can download it from another site (exchange.adobe.com).

The software mainly operates on a rental basis, and Adobe minus the Pantone libraries in its suite is an exciting development. Sadly, the changes will force them to register for the Pantone monthly subscription plan.

If Pantone wants to retain its customers, it must offer more standard vital features accessible to designers and other users. Smaller companies and designers will choose not to pay a monthly subscription. After all, Pantone is just a guide – there are many different ways to specify color. Users may decide to select RGB values or HTML Hex color codes or just CMYK print color values in exchange for Pantone colors. 

Mr. Greenwood concluded that people might start to move away from Pantone if the cost is not worth it.

Simon Gambling, Zebra managing director

It would be somewhat scary and hard to imagine when Adobe drops Pantone. Also, it would be challenging for them to prove that an alternative solution to Pantone removal will be a hassle-free transition. Users could only await further updates from Adobe to be sure.

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Sony Stocks Plummet After Microsoft-Activision Deal

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Sony shares fell by more than after a Microsoft-Activision deal was announced. 

There is no doubt that this deal weakens Sony’s position in the market.

“Whether or not Activison Blizzard’s content is progressively made exclusive to Xbox platforms and services, inclusion of new releases into Xbox Game Pass for several major games franchises, including Call of Duty, will undermine Sony’s third-party business.” 

Piers Harding-Rolls, games research director at Ampere Analysis, explains the situation. 

Sony has benefitted from the ability to negotiate timed exclusive content for Call of Duty but this is now under threat.” 

Shots fired in the never-ending console war. 

Did The Market Overreact?

Serkan Toto, CEO of Kantan Games, thinks so:

I think the market has totally overreacted in Japan today.

See?

Sony will continue to push out blockbusters, there can be no doubt about that.

Those PlayStation exclusives are pretty sweet. Spider-Man, The Last Of Us, Ghost of Tsushima? Come on now. 

Sony can, of course, fight back: they still have their own top in-house studios spread around the world, PlayStation remains a powerful brand in gaming, and acquisitions are in the cards for Sony as well.” 

PlayStation isn’t going down without a fight. 

The Console Wars Continue

For some time, Sony has been ahead of Microsoft. But the $68.7 billion Microsoft-Activision deal raises the stakes the highest they’ve been since the Black Friday Battle of 2013. Franchises like Call of Duty and World of Warcraft could become exclusive. 

How will Sony respond? We shall see what happens next in the seemingly never-ending console wars.

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Silicon Valley Blue-Collar Workers Hope To Return To Their Posts

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While big tech companies are delaying return to offices, Silicon Valley Blue-Collar workers anticipate full return in the coming months. 

Despite the economic disruption experienced due to the COVID-19 outbreak, businesses tried their best to ensure business continuity. Big tech companies were the first to allow their white-collar employees to work from home when the pandemic hit. However, not everyone can work remotely, like in the case of service workers.

Madeleine Rivera, 33, is a contractual food service worker at Google’s campus. Rivera is holding on to the slightest signs that workers will return to the company in the future. Recently, she handed out free peach ice pops to Google employees who have returned to work already. She’s trying not to overthink about the rising COVID cases in the country. According to her, being optimistic and happy matters. 

As the Delta variant enters a new troubling phase, more tech companies like Lyft and Facebook delay re-opening their workplaces early next year. Because of this, the companies’ contracted cafeteria workers, cleaners, and shuttle drivers are becoming more anxious. 

Most Silicon Valley blue-collar workers are not sure whether the Delta variant will delay their returns even longer or, worse, risk their jobs entirely if in-office work becomes less significant than it was before. As many white-collar employees have settled into work from home, blue-collar workers are struggling even more because of the unpredictable situation. 

“My kids don’t want me to go back to work, but I said I have to do it,” said Liliana Morales, 37, a food service staff at Facebook. Morales recently returned to work after having been on paid vacation since the pandemic started. Everyone needs to go back to their everyday routines, and it has been months that she has been out of work, Morales said.

Image Credit: SIPA USA via AP

Country-wide Concerns

While some Silicon Valley blue-collar workers are in better condition, they still have the same concerns as many fellow workers across the country. UCLA Labor Center director, Kent Wong, co-authored a book about the late Mike Garcia, a janitorial labor organizer who led strikes at Oracle and Apple. Wong said that because Morales and Rivera are members of a labor union, they are likely to be doing better than their non-union member counterparts. 

Previously, on a website Amazon created this year to convince workers in Alabama to vote against unionization, the company announced that they provided them with excellent hourly rates, attractive healthcare benefits, and career advancement. There is so much more than the workers can do with their career and family without paying premiums, Amazon said. 

But Wong said all blue-collar workers face problems, whether or not they have union membership. The bottom line is, they are still very vulnerable. 

Image Credit: SIPA USA via AP

Looking Ahead

In interviews, Silicon Valley blue-collar workers said that big tech companies primarily supported them throughout the pandemic. Others said the companies tried to find them other jobs when their original work was gone. Take, for example, the experience of Rivera, a former kitchen staff across Google’s campus in Mountain View, California. She was temporarily assigned to work as a receptionist in almost empty office buildings.

Some companies like Google are already starting to upgrade their headquarters. It’s to return to a sense of normalcy in Santa Clara County, the geographic heart of Silicon Valley.

Facebook is starting to recall their contractors. On the other hand, drivers are being asked to do training and practice driving empty buses, said Stacy Murphy, the representative for Teamsters Local 853 – the union of some Silicon Valley bus and shuttle drivers. 

Morales said that whatever her company orders, they will abide by it. If they say return to work, they will return to work.

Murphy believed that it had been a mixed bag for Silicon Valley firms needing shuttle drivers. Facebook continues to let its drivers make practice trips. While, Netflix and Amazon have been back to 100% capacity since June 2021. Tesla even expanded their service during the pandemic. On the contrary, Apple, LinkedIn, Twitter, and Salesforce never returned. 

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