Business
The TikTok Ban: What It Could Mean for Marketers
Since its founding in 2016, TikTok has had a massive impact on culture—and business. Now, it’s leaving an impression on politics as well… but not necessarily a good one.
Amidst increasing tensions between the US and China, lawmakers across the board have been flirting with the idea of banning TikTok. But what would a TikTok ban actually look like? And what would it mean for the many businesses that make the social network part of their marketing strategy?
Is TikTok getting banned?
TikTok has reportedly already been banned in a handful of Asian countries. Many countries, including the EU, UK, Australia, France, and the US have banned TikTok for use by government officials, citing privacy concerns.
The question on everyone’s mind, however, is whether TikTok is going to get banned nationwide in the US. Many government officials want to ban TikTok out of fear that the Chinese government has access to users’ data and might use it for spying, targeting dissidents, or election interference.
Timeline of attempts to ban TikTok in the US
- December 2019: The US Army bans TikTok on government-issued phones.
- August 2020: Trump signs an executive order requiring TikTok to be taken off the market in 90 days unless its parent company (ByteDance) sells it.
- August 2020: Florida and Nebraska ban TikTok on government devices. As of May 2023, at least 34 states have enacted similar bans.
- September 2020: Trump’s TikTok ban is halted by a federal judge.
- June 2021: Biden revokes Trump’s executive order, but asks the Secretary of Commerce to investigate the app’s national security risk.
- June 2022: FCC Commissioner Brendan Carr asks Apple and Google to take TikTok off the app store.
- December 2022: Numerous bills are introduced targeting TikTok.
- December 30, 2022: Biden signs the No TikTok on Government Devices Act into law.
- January 2023: Sen. Josh Hawley introduces a bill to ban TikTok nationwide, which does not pass.
- March 2023: Sen. Mark Warner introduces the RESTRICT Act, a bill which would allow the Secretary of Commerce to ban TikTok. It has not yet passed.
- May 2023: Montana Gov. Greg Gianforte signs a law banning any business with TikTok. The bill is being challenged in court.
Could a TikTok ban ACTUALLY happen?
Nobody really knows. The US government could certainly try to ban TikTok—and it increasingly seems like they will—but there’s no precedent for the government banning an app entirely.
The FCC has asked Apple and Google to consider taking TikTok off their app stores. That might be the closest thing to a full ban we’ll see, but it won’t do anything to stop the 150m+ Americans who already have TikTok. Plus, there are other ways to download an app.
Trump’s executive order would’ve banned any transactions between US citizens and ByteDance. This would have removed TikTok from the app store while also preventing US companies from advertising or doing business with TikTok. Still, it wouldn’t keep people from using it.
The government could ask Apple and Google to change their systems to make TikTok unusable on their phones. At this point, the ban could be considered a violation of the First Amendment and would likely result in a lengthy legal battle.
What they can’t do, experts say, is make it illegal for a private citizen to log into TikTok. As long as TikTok exists, you will technically be able to access it. And of course, no ban would fix the mountains of user data that ByteDance already has.
How do marketers use TikTok?
As TikTok has blown up pop culture, it’s become a crucial part of many companies’ social media strategies. Some of the ways companies use TikTok include:
- Ads
- Branded content
- Collaborating with influencers
- Participating in viral trends and memes
Many corporate TikTok accounts will post multiple times a day in an effort to reach a Gen Z audience. Some videos will sell the company’s products or services, but most are made with the goal of raising brand awareness.
What does a TikTok ban mean for marketers?
If TikTok gets taken off the app store, marketers will have to work fast to keep their audience’s attention.
In the short term, TikTok’s massive audience could quickly flock to other short form video platforms, such as YouTube Shorts and Instagram Reels. They may also seek out brand new social media sites.
Brands who fail to keep up with this audience could stand to lose millions. TikTok is also a reliable source of new viral trends. It could suddenly become a lot harder to identify the latest rising stars, music, fashions, and memes among Gen Z.
3 ways marketers can prepare for a TikTok ban
1) Invest in high quality visuals
TikTok makes it easy to go viral, even with a small production budget. But if the social network goes away, you’ll have to work harder to stand out.
If your marketing demand outweighs what your current team can produce, try working with a service. Consider things like…
- Video marketing services (e.g. Digital Brew)
- Graphic design services (e.g. Penji)
- Influencer marketing services (e.g. Audiencly)
In our own review, we found Penji to be a quick, easy, and high-quality option for extending your design team. If you lose TikTok, you’ll have to make up for the loss with high-quality branding.
We also have a special promo code you can use for 35% off your first month with Penji — TTBAN35.
2) Stick with video, but use other platforms
Short form video is addictive, and the American public isn’t likely to quit cold turkey. Don’t let debates over TikTok dissuade you from making short videos. Keep making them, but don’t make them just for TikTok.
Nowadays, practically every social site is investing in short-form video, and many are actively promoting those videos to as many people as possible. Post your clips on YouTube, Facebook, Instagram, LinkedIn, anywhere you have a brand account. You might be surprised by where you find your audience.
3) Take another look at your strategy
At its cultural peak, brands started to see TikTok as an absolute must for staying relevant. You may see your brand awareness suffer when it goes away, but step back and think. What does TikTok do for you?
For some brands, it might not be much. Have your TikToks brought sales? Do they improve brand awareness? Do they reach an audience you really want to target?
Developing a brand strategy can be difficult, but it’s important to go back to the drawing board when you’re losing a whole social network. First figure out what you want to retain from TikTok, then worry about how to retain it.
Conclusion
Is TikTok getting banned? Maybe, kinda, maybe not. If tensions between the US and China escalate, the platform may get taken down, but efforts to fully ban it are legally dubious and none have gained much traction so far.
Still, it’s best to stay prepared by diversifying your video content, staying on top of new trends, and investing in great visuals.
Any successful business requires public relations to establish and protect its image and reputation. Fortunately, in the digital world, there are many tools at an entrepreneur’s disposal. This article highlights the ten best public relations tools every entrepreneur should consider to communicate with their target audience and increase brand awareness.
1. HARO (Help a Reporter Out)
As its name suggests, Help a Reporter Out (HARO) is a platform connecting journalists with their stories’ sources. It also allows businesses, organizations, and individuals to share their expertise and insights. They can get in front of a wider audience by offering quotes, facts, and other information to journalists looking for sources for their articles.
By using HARO, entrepreneurs and PR professionals can get their brands in front of a large audience and improve their visibility, credibility, and reputation. It has a free plan aside from its paid ones, with subscriptions that start at $19 per month.
2. Ahrefs
Primarily known as an SEO tool, Ahrefs can also be used as a public relations tool. It provides a comprehensive analysis of a website’s backlink profile. It enables PR professionals and entrepreneurs to see who is linking to their websites. Plus, you’ll know what content is attracting the most links. Through Ahrefs, PR professionals can identify key influencers and potential media contacts in their industry and reach out to them for possible coverage.
Ahrefs can also be used to monitor competitors’ PR and marketing activities. This will provide valuable insights into successful PR strategies. The platform offers four premium plans with pricing that starts at $99 per month.
3. Google Alerts
A free, web-based tool, Google Alerts allows you to monitor mentions of specific keywords or phrases on the internet. This tool can be helpful for PR professionals and entrepreneurs as a way to keep track of their online reputation and brand mentions. By setting up Google Alerts for your brand, products, industry keywords, or even your competitors, you can receive email notifications whenever your specified keywords are mentioned online.
This helps PR professionals stay informed and promptly respond to negative mentions, track positive coverage, and share it with their audience.
4. BuzzSumo
If you need to get insights on what’s popular, viral, and being shared across the web, BuzzSumo is one of the public relations tools you need. It is a content analysis tool that helps PR professionals and entrepreneurs monitor their online presence. And they can reach their target audience effectively. It provides insights into viral content, competitor analysis, influencer identification, and performance metrics.
Its ability to track and measure the impact of PR and content efforts makes it a valuable tool for businesses looking to stay ahead of the competition. It offers a free plan, but its paid ones have pricing that starts at $99 per month.
5. PRWeb
Another valuable tool for PR professionals and entrepreneurs looking to promote their brands, products, and services is PRWeb. It is a PR distribution service that helps businesses and organizations reach their target audience and improve their online visibility.
PRWeb offers a wide range of distribution options, including national and local media outlets, social media, and industry-specific websites, ensuring that press releases reach the intended audience. You can choose from PRWeb’s four plans with subscription fees that start at $105 per month.
6. Respona
One of the most underutilized public relations tools you need to check out is Respona. It effectively helps organizations manage their media and public relations efforts. It provides a centralized platform for monitoring media mentions, conducting outreach to journalists, and measuring the impact of PR campaigns.
The tool includes email automation, press release distribution, and real-time media monitoring to help PR professionals streamline their work and communicate more effectively with their audience. It offers a free trial, but if you want to continue using it, pricing starts at $99 per month.
7. Coverage Book
If tracking and showcasing your media coverage is a priority, Coverage Book is the public relations tool for you. It provides a platform for organizing and presenting media coverage from online and offline sources, including press releases, articles, and social media mentions. It also includes analytics to measure the impact of PR campaigns and provide insights into the performance of media outreach efforts.
Coverage Book is designed to help PR teams demonstrate the value of their work to internal stakeholders and clients. This is a good investment, with prices ranging from $99 to $599.
8. Business Wire
A news distribution service and PR tool, Business Wire is used by organizations to distribute press releases and other news content to media outlets and stakeholders. It provides a platform for organizations to reach a global audience through distribution to a vast network of media outlets and websites, including major search engines, news databases, and social media platforms.
Business Wire is a paid service with varying costs based on distribution and features needed. It offers different packages available to meet the needs of various organizations.
9. NinjaOutreach
A public relations tool that offers a platform for simplifying your outreach efforts and building relationships with journalists, bloggers, and other influencers. NinjaOutreach provides email outreach automation, influencer database search, and analytics to track PR campaigns. It saves time and effort by automating repetitive tasks and providing insights into effective audience outreach.
The tool is designed to help organizations improve their media coverage and build relationships with key influencers. Pricing ranges between $389 and $849 per month.
10. SourceBottle
A journalism tool that doubles as a public relations tool is SourceBottle. It connects journalists and bloggers with experts, sources, and content for their stories. It provides a platform for experts, organizations, and individuals to offer their expertise and resources to journalists looking for references and information.
SourceBottle also offers analytics to track the success of PR campaigns and provide insights into media outreach efforts. The service fee is based on the desired features and the number of journalists and bloggers to be reached. But for starters, you need to create an expert profile for a monthly cost of $25.
Final Thoughts
The world of public relations is constantly evolving. Entrepreneurs must stay up-to-date with the latest tools and technologies to get their messages and stories in front of their target audience. The public relations tools discussed in this list are some of the best in the industry and offer a range of features and capabilities to meet the needs of different types and sizes of organizations.
In 2025, unlimited graphic design has become a crucial part of the day-to-day operations of businesses that can’t afford to hire an in-house designer. And with more unlimited graphic design companies now backed by AI capabilities, scalability and efficiency have increased exponentially.
Let’s unpack all there is to know about unlimited graphic design providers, including features, money-back guarantees, and factors to consider when choosing.
Which Provider Should You Choose?
We’ve done the homework and curated a list of Unlimited Graphic Design providers for you and also negotiated special deals on your behalf. You can see them all below and decide which one fits your business based on your needs.
Unlimited Graphic Design Providers
What Does Unlimited Graphic Design Mean?
These unlimited graphic design services have a monthly subscription business model. That means you can sign up and cancel whenever you like. What sets them apart from your typical freelancer, agency, or in-house designer is you gain access to a workflow that is designed to be quick and to the point.
You’ll communicate with their team through Trello, email, or an online platform. The option given is dependent on the company you choose. For example, only a small selection of services provide a custom built online platform for their customers.
Once you’re connected to their workflow, you can begin submitting as many design requests as you want. Although they all claim “unlimited”, it generally means you can “create” unlimited design requests. It doesn’t necessarily mean they’ll work on them all at once. Usually, they just work on one design at a time. When one completes, they start the next design.
The usual turnaround time is between 1 – 2 days, and that’s just for the first draft. It doesn’t mean your entire request is complete. If you don’t like it, you can request as many revisions as you want, and that will take more time. So it can take up to a week to actually get the design complete if you have a lot of revisions.
Another thing to keep in mind is content. You need to be able to have everything ready and provide all the content needed in order for their designers to get started.
How Does On-Demand Graphic Design Work?
Most graphic design services listed above offer clients a bespoke design platform. For instance, Penji’s design tool is an all-in-one platform where designers, account managers, customers, and their team members can communicate and collaborate.
Although the steps in working with a graphic design company are similar, we’ll use Penji’s design software to share the step-by-step graphic design process.
1. Log in
Once you’ve selected the subscription plan, log in to your design tool and access your dashboard. Most of these tools are user-friendly with a minimal learning curve and prioritize user experience.
This example of Penji’s dashboard shows a list and thumbnails of ongoing design projects. The menu at the top shows the Active, Completed, Drafted, and On-hold projects.
Submitting a design brief is the first step in the on-demand graphic design process. To submit, click the +New Project button at the upper right side of the dashboard.
2. Fill in the title
Think of a relevant project title that will describe the design accurately. Writing an accurate title will make browsing through ongoing projects easier once you have a long list.
For instance, if you’re creating a company logo, you can write “Logo design” and specify the company or industry beside it if you’re handling multiple brands.
3. Choose from design categories
The next step is to choose from the many design categories. Most unlimited graphic design services have around 100+ design categories. Penji has 120+ design categories. Choose one that fits your project.
4. Write a design brief
This step is crucial when working with on-demand graphic designers, as this will make or break your project outcome. Writing a thorough, clear, and well-thought-out design brief makes it easier for designers to understand exactly what you want.
Penji’s design platform has a few reminders on the left side when writing design briefs. Ensure you follow the tips for a better design outcome.
5. Attach files and images for inspiration
Some customers can’t express themselves clearly through written instructions. You can attach files and images to support your written descriptions with visuals. Attaching sample logos also helps lead designers in the right direction. Attaching your competitors’ logos is also a way to make yours better.
You’ll also need to choose the source file type in this step or let designers pick for you.
6. Choose a brand style guide
Subscribing to unlimited graphic design services means you can request any visuals for multiple brands. Penji’s design tool lets you save and categorize your brand style guides in folders. This way, you only have to choose a branding guideline for designers to follow.
Once you’ve chosen the associated brand, click the Create project button to start the process.
7. Wait 24 to 48 hours
Although most on-demand graphic design services’ turnaround is 24 to 48 hours, some companies may take more than two days. This is due to complex projects like illustrations or web pages.
Wait for the first draft and ask for revisions until you’re 100 percent happy with the design. Download the source file, and you’re good to go!
Why Should You Sign Up for Unlimited Graphic Design Services
Subscribing to unlimited graphic design services is more convenient than hiring freelance designers.
Here are factors why many users choose to outsource their design needs to unlimited graphic design services:
- Work with vetted designers and choose from various skill sets. There is no need to search for another designer fit for a particular project. The company will assign you the most suitable designer.
- AI integration. The best unlimited graphic design providers make sure that their vetted designers have updated training and are able to take advantage of the latest tech, including AI.
- No need to worry about additional fees as you only have to pay fixed monthly rates and get unlimited designs. Revisions also come at no extra cost.
- You don’t have to worry about graphic designers going MIA and abandoning crucial projects. Each design project is managed by an account manager who will check if deadlines are met on time.
- Signing up and canceling subscriptions with on-demand graphic design services is easy. You can sign up if you need a stream of designs while setting up shop and cancel anytime without incurring cancellation fees.
- Fast 24 to 48-hour turnaround, which prevents any bottlenecks in your marketing campaigns.
- Request to change assigned designers if you’re unhappy with their work at no additional cost.
- Organize your projects and brand style guides if you request multiple brand designs. The custom design platforms make managing projects efficient and convenient.
Are they worth it?
If you have a lot of design needs, they’re definitely worth it. Being that it’s a monthly recurring investment, you’ll need to make sure that you have the need for an ongoing graphic design service. This graphic design service model is comparable to outsourcing a designer yourself, except much of all the management work is done by the company. The quality of designs and turnaround time also tends to be significantly better when outsourcing a designer yourself.
Introduction
Many companies settle for unlimited graphic design services as the happy medium. With a flat monthly fee, brands can access as many requests as needed at an expedited rate without the hassle.It is efficient, cost-effective, and stress-free.
But which is the best creative service design firm for you? The following are four top agencies that offer creativity as a service.
#1 Penji: The Best Unlimited Graphic Design Service Overall
Penji is a well-known name in the vast graphic design industry. It has a great reputation thanks to quality service, turnaround and reasonable pricing. A flat monthly fee grants access to a professional design team that tackles logos, advertisements, social graphics, packaging and even websites.
Pros
- Quick turnaround time—many designs within 24-48 hours.
- Unlimited revisions until satisfaction.
- An easy-to-use platform for submission and tracking.
- A vast array of design opportunities from marketing to branding.
- Designers are dedicated to your projects, getting to know your style.
Cons
- The monthly subscription does not cover writing or video editing across all plans.
- Complex requests may take longer than 48 hours.
#2 Kimp: Affordable Unlimited Creative Design
Kimp is well-known for being an economical alternative that still provides dependable design help. Kimp is unique in that it combines graphic design and video design in one strategy. Thus, it’s perfect for companies looking for social media support, advertisement content or YouTube graphics.
Pros
- Transparent pricing on a per-month basis.
- Unlimited requests and unlimited revisions.
- Graphic and video design in one plan.
- A dedicated group works on your projects.
Cons
- Turnaround might slow as requests increase.
- Communication is limited to Kimp’s internal platform.
#3 Flocksy – Creative as a Service Agency
Flocksy offers more than just design; it’s more of a creative as a service agency covering unlimited writing, video editing, even voiceovers. Thus, if you require several different types of creative coverage in one space, this could be the place for you.
Pros
- Unlimited tasks completed for a diverse array of options.
- A dedicated team learns your preferences over time.
- Fast turnaround, often 24-hour delivery.
- Perfect for businesses needing more than graphic design.
Cons
- Monthly pricing is greater than that of graphic-only agencies.
- Can feel overwhelming if only looking for graphics.
#4 Delesign – Scalable and Flexible Solution
Delesign is all about flexibility. It covers plans that accommodate small businesses and growing businesses. Additionally, you can select between day or night shifts so your projects get completed even faster.
Pros
- Flexible plans to accommodate small and growing businesses.
- Wide range of illustrations in addition to designs.
- Designers are dedicated, making feedback easier.
- Day and night shifts available for faster turnaround.
Cons
- Smaller agency so it can sometimes be capacity limited.
- Certain advanced offerings require additional fees.
Featured Image Credit: Tranmautritam from pexels
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Tayda Delacruz
June 26, 2023 at 12:03 pm
Have friends my TikTok is so nice too me love all everyone
More followers and more views love my TikTok sent love and be kindness