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The TikTok Ban: What It Could Mean for Marketers

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Since its founding in 2016, TikTok has had a massive impact on culture—and business. Now, it’s leaving an impression on politics as well… but not necessarily a good one.

Amidst increasing tensions between the US and China, lawmakers across the board have been flirting with the idea of banning TikTok. But what would a TikTok ban actually look like? And what would it mean for the many businesses that make the social network part of their marketing strategy?

Is TikTok getting banned?

Judge gavel smashing the TikTok app

TikTok has reportedly already been banned in a handful of Asian countries. Many countries, including the EU, UK, Australia, France, and the US have banned TikTok for use by government officials, citing privacy concerns.

The question on everyone’s mind, however, is whether TikTok is going to get banned nationwide in the US. Many government officials want to ban TikTok out of fear that the Chinese government has access to users’ data and might use it for spying, targeting dissidents, or election interference.

Timeline of attempts to ban TikTok in the US

Sen. Josh Hawley speaking about TikTok ban
  • December 2019: The US Army bans TikTok on government-issued phones.
  • August 2020: Trump signs an executive order requiring TikTok to be taken off the market in 90 days unless its parent company (ByteDance) sells it.
  • August 2020: Florida and Nebraska ban TikTok on government devices. As of May 2023, at least 34 states have enacted similar bans.
  • September 2020: Trump’s TikTok ban is halted by a federal judge.
  • June 2021: Biden revokes Trump’s executive order, but asks the Secretary of Commerce to investigate the app’s national security risk.
  • June 2022: FCC Commissioner Brendan Carr asks Apple and Google to take TikTok off the app store.
  • December 2022: Numerous bills are introduced targeting TikTok.
  • December 30, 2022: Biden signs the No TikTok on Government Devices Act into law.
  • January 2023: Sen. Josh Hawley introduces a bill to ban TikTok nationwide, which does not pass.
  • March 2023: Sen. Mark Warner introduces the RESTRICT Act, a bill which would allow the Secretary of Commerce to ban TikTok. It has not yet passed.
  • May 2023: Montana Gov. Greg Gianforte signs a law banning any business with TikTok. The bill is being challenged in court.

Could a TikTok ban ACTUALLY happen?

Google search results for TikTok ban

Nobody really knows. The US government could certainly try to ban TikTok—and it increasingly seems like they will—but there’s no precedent for the government banning an app entirely.

The FCC has asked Apple and Google to consider taking TikTok off their app stores. That might be the closest thing to a full ban we’ll see, but it won’t do anything to stop the 150m+ Americans who already have TikTok. Plus, there are other ways to download an app.

Trump’s executive order would’ve banned any transactions between US citizens and ByteDance. This would have removed TikTok from the app store while also preventing US companies from advertising or doing business with TikTok. Still, it wouldn’t keep people from using it.

The government could ask Apple and Google to change their systems to make TikTok unusable on their phones. At this point, the ban could be considered a violation of the First Amendment and would likely result in a lengthy legal battle.

What they can’t do, experts say, is make it illegal for a private citizen to log into TikTok. As long as TikTok exists, you will technically be able to access it. And of course, no ban would fix the mountains of user data that ByteDance already has.

How do marketers use TikTok?

Person holding up their phone in a mall using TikTok

As TikTok has blown up pop culture, it’s become a crucial part of many companies’ social media strategies. Some of the ways companies use TikTok include:

  • Ads
  • Branded content
  • Collaborating with influencers
  • Participating in viral trends and memes

Many corporate TikTok accounts will post multiple times a day in an effort to reach a Gen Z audience. Some videos will sell the company’s products or services, but most are made with the goal of raising brand awareness.

What does a TikTok ban mean for marketers?

If TikTok gets taken off the app store, marketers will have to work fast to keep their audience’s attention.

In the short term, TikTok’s massive audience could quickly flock to other short form video platforms, such as YouTube Shorts and Instagram Reels. They may also seek out brand new social media sites.

Brands who fail to keep up with this audience could stand to lose millions. TikTok is also a reliable source of new viral trends. It could suddenly become a lot harder to identify the latest rising stars, music, fashions, and memes among Gen Z.

3 ways marketers can prepare for a TikTok ban

1) Invest in high quality visuals

Penji graphic design service website

TikTok makes it easy to go viral, even with a small production budget. But if the social network goes away, you’ll have to work harder to stand out.

If your marketing demand outweighs what your current team can produce, try working with a service. Consider things like…

In our own review, we found Penji to be a quick, easy, and high-quality option for extending your design team. If you lose TikTok, you’ll have to make up for the loss with high-quality branding.

We also have a special promo code you can use for 35% off your first month with Penji — TTBAN35.

2) Stick with video, but use other platforms

Phone on table with various social apps showing

Short form video is addictive, and the American public isn’t likely to quit cold turkey. Don’t let debates over TikTok dissuade you from making short videos. Keep making them, but don’t make them just for TikTok.

Nowadays, practically every social site is investing in short-form video, and many are actively promoting those videos to as many people as possible. Post your clips on YouTube, Facebook, Instagram, LinkedIn, anywhere you have a brand account. You might be surprised by where you find your audience.

3) Take another look at your strategy

At its cultural peak, brands started to see TikTok as an absolute must for staying relevant. You may see your brand awareness suffer when it goes away, but step back and think. What does TikTok do for you?

For some brands, it might not be much. Have your TikToks brought sales? Do they improve brand awareness? Do they reach an audience you really want to target?

Developing a brand strategy can be difficult, but it’s important to go back to the drawing board when you’re losing a whole social network. First figure out what you want to retain from TikTok, then worry about how to retain it.

Conclusion

Is TikTok getting banned? Maybe, kinda, maybe not. If tensions between the US and China escalate, the platform may get taken down, but efforts to fully ban it are legally dubious and none have gained much traction so far.

Still, it’s best to stay prepared by diversifying your video content, staying on top of new trends, and investing in great visuals.

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1 Comment

1 Comment

  1. Tayda Delacruz

    June 26, 2023 at 12:03 pm

    Have friends my TikTok is so nice too me love all everyone
    More followers and more views love my TikTok sent love and be kindness

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Discover 2025’s Top 10 Online Banks for Smart Savings

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best online banks

McKinsey & Company reveals that 73 percent of bank transactions worldwide now take place online, such as in digital banks and payment systems. The increasing demand of customers for more flexible banking options is attributed to the rise in online banking channels. People prefer online banks because they offer simple tools and resources to manage their money. With this trend, online banking is here to stay. 

Best Online Banks: A Quick Guide

money and finance

Image Source: Tima Miroshnichenko from Pexels 

An online bank should cater to your financial needs like any traditional alternative. Here are a few factors to consider when choosing online banks:

Annual Percentage Yield (APY)

The annual average yield offered under each account will tell you how much interest your money will earn. When comparing online banks, consider one that offers competitive rates across all of its deposit accounts. 

Products and Services

Some online banks offer a complete package of banking products, including checking, savings, certificates of deposit (CDs), and money market accounts. They also offer loans and credit cards. So, look at the products and services offered by online banks before making a decision. You may also combine the services of an online bank with a traditional brick-and-mortar bank. 

Account Access

Typically, online banks offer 24/7 access to your account through their website or app. However, you should also consider how the bank handles deposits and withdrawals. It is crucial to know the restrictions, if any, on transfers, the limitations on withdrawals, and whether the bank accepts free cash deposits. 

ATM Network

An ATM network is essential if you frequently withdraw or deposit cash. An extensive ATM network will help you avoid transaction fees. If the bank is not associated with a large ATM network, you should look for one that will reimburse out-of-network ATM fees.  

Digital Tools

The best online banks offer innovative digital tools to help you accomplish financial goals. For example, Ally will help you organize your savings goals with savings buckets and analyze your spending habits to safely transfer available funds from your checking to your savings account.

Fees

You should avoid any bank, online or otherwise, that charges monthly fees or has extensive requirements to avoid them. Many online banks offer no-fee deposit accounts, require a low or $0 initial deposit to open the account, and don’t need a minimum balance to avoid maintenance fees. However, make sure you know whether the bank charges excessive withdrawal fees, paper statement fees, or fees for other services that you may want to use regularly.

Customer Service

Since you won’t have access to in-person customer service with an online bank, determine how you can contact a customer service representative if needed. Most online banks offer telephone support, live chats, or assistance via email. Some online banks also offer access to live support via extended hours or 24/7.

10 Top-Performing Online Banks

person counting money

1. Alliant Credit Union

Alliant Credit Union is an NCUA-insured online credit union offering members competitive deposit account rates and minimal fees. Most accounts don’t charge maintenance fees, but these can be waived if you sign up for e-statements. Membership is available for current or former employees of Alliant’s partner businesses in the US. You can also become an Alliant Credit Union Foundation digital inclusion advocate to become eligible for membership. Signing up costs $5, but Alliant will pay the one-time fee on your behalf. 

Alliant’s certificates earn solid APYs, with terms ranging from one year to five years. Its savings account earns a respectable yield of 3.10% APY on balances of $100 or more, but there are plenty of higher-yielding savings accounts with APYs over 5%. We like that Alliant’s High-Rate Checking account pays a better yield than other checking accounts and doesn’t require a minimum balance or charge service fees.

2. Varo Bank

Varo offers checking and savings accounts but doesn’t offer deposit certificates. Savings account comes with an APY starting at 2.50%. That rate becomes 5.00% for the first $5,000 if a customer meets the monthly requirements of the bank.

Cash deposits have limits and fees, and Varo customers can only deposit cash at a 3rd party retailer that joins the Green Dot network, including CVS, 7-Eleven, or Walgreens. On the other hand, cash withdrawals can be made through an ATM in the Allpoint network for free.

3. Ally Bank

Established in 2009, Ally Bank is full-service online bank that offers competitive rates on all deposit accounts. Customers can enjoy the highest rates for all balances, regardless of tier. Overall, the high APYs, minimal fees, and reliable customer service support makes Ally an excellent banking solution for millenials who want better savings and retirement plans.

4. Discover Bank

Discover Bank offers deposit accounts, credit cards, personal loans, and student loans. We like that Discover offers deposit accounts, such as CDs, savings, and a money market account, at competitive rates with no fees. While its $2,500 minimum deposit requirement for its CDs is steep, there is no minimum deposit required to open and maintain a savings, money market, or checking account.

5. Laurel Road 

Laurel Road, powered by KeyBank, helps healthcare and business professionals achieve their financial goals. They offer student loan refinancing, mortgages, personal loans, credit card, and specialized savings accounts. Laurel Road also offer Loyalty Checking with a low APY. New customers can earn a sign-up and monthly bonus with qualifying direct deposits. In addition, both savings account and checking account has no monthly free or minimum balance requirement.

6. Capital One

capital one logo

Capital One offers an above-average 3.80% APY on its savings account, strong rates on its certificates of deposit, and 0.10% APY on all checking balances. All accounts are free, and customers can access over 70,000 free ATMs.

7. American Express National Bank

This bank offer High Yield Savings Account with a 3.80 APY. Likewise, certifcate deposits (CDs) have competitive rate and there is no minimum opening deposit. You don’t have to worry in case you encounter banking-related issues because American Express National Bank has 24/7 phone support and online chat support.

8. Marcus by Goldman Sachs

Launched in 2016, Marcus is the online-only banking arm of Goldman Sachs, one of the 15 largest banks in the US. The bank’s savings accounts and CDs offer competitive yields and no monthly maintenance fees.

While some online banks offer no minimum deposit requirement to open an account, Marcus requires a $500 deposit to get started with a CD. There’s no minimum deposit requirement for its high-yield savings account. Marcus doesn’t offer a checking account or money market account.

9. My Banking Direct

My Banking Direct is the online-only arm of Flagstar Bank, N.A., which New York Community Bancorp owns. The bank is a lean financial service that offers only savings, checking, and a five-month CD term. The APYs on its savings account and CD are among the best available today.

In addition, the bank doesn’t charge monthly or overdraft fees and provides surcharge-free ATM access through a 55,000 Allpoint and Presto network. To open a savings account, you must deposit $500. Checking accounts can be opened with just $1. During the week, you can access extended customer service hours until 8 p.m. ET and 2 p.m. ET on Sundays.

10. SoFi

SoFi (short for Social Finance) was the brainchild of Stanford Graduate School of Business students who created an alumni-funded lending source initially focused on refinancing student loans. Since then, SoFi has expanded into a variety of loan categories and now offers online checking and savings accounts.

Conclusion 

Online banks lets manage your money and account via a website, mobile device, or app. Also, online banks generally offer higher interest rates and fewer fees than traditional banks. You should remember that while technology makes everything accessible, online banks also have some limitations. For instance, online-only or internet-only banks lack in-person interaction. However, if you are comfortable managing your money online, online banks are a convenient and low-cost option.

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The Latest In The AI Boom: What Entrepreneurs Need To Know In 2025

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robot hand holding a card

Anyone unaware of how AI is revolutionizing almost everything we do daily could be living under a rock. Artificial intelligence has evolved at an unprecedented speed, transforming industries and reshaping how we operate businesses. Let’s explore the latest developments in the AI boom and what entrepreneurs can do to stay competitive.

AI’s Current State in Business

According to recent industry reports, the AI market is expected to surpass $1 trillion by 2030, with an annual growth rate of more than 35%. This is why businesses across all industries are investing heavily in AI technologies. Whether startups or global enterprises, they do this to stay competitive and meet the evolving expectations of their clients.

How Businesses Are Using AI to Gain a Competitive Edge

AI use by many companies is now commonplace thanks to its many benefits. There’s the enhanced efficiency, boosted productivity, and improved customer experience, among many others. Some of these applications include:

  • AI-Powered Automation: Repetitive tasks such as data entry, customer service interaction, and marketing campaigns can now be done using AI. It frees you up to give you more valuable time and resources.
  • Predictive Analytics: With AI technology, vast amounts of data to forecast trends, customer behavior, and market demands are easily within your reach. This helps you make better decisions.
  • Personalized Customer Experiences: Chatbots and AI-driven recommendation engines are just two examples of how AI can help you provide more tailored customer experiences. It also allows you to deliver hyper-personalized content and services previously available. 
  • Operational Efficiency: AI optimizes supply chains, inventory management, and logistics. This helps reduce costs and improve your turnaround times.

Many businesses nowadays are using AI to disrupt industries while achieving success. You’ll find AI-powered chatbots handling customer support and content creation, while e-commerce platforms use AI-driven recommendations to boost sales, as Shopify exemplifies. In health care, AI improves diagnostics and treatment accessibility, while marketers use AI for data-driven campaigns and optimized ad spending.

Emerging AI Trends You Need to Watch

computer screen

Source: Rahul Pandit on Pexels

It seems that entrepreneurs have no option but to embrace the transformative trends brought about by AI. The following are a few you must take note of:

  • AI-powered automation is simplifying operations and cutting costs.
  • Generative AI is revolutionizing content creation, marketing strategies, and product design.
  • AI in customer service uses chatbots, personalization, and predictive analytics to meet growing demands.
  • AI ethics and regulation ensure businesses comply with evolving laws and ethical standards.
  • AI-driven decision-making helps businesses gather data insights for smarter, more strategic choices to drive long-term growth and success.

Must-Have AI Tools for Entrepreneurs in 2025

It’s not getting on the bandwagon but keeping up with the times. Here are a few examples of AI tools you can use for efficiency and growth:

  • Marketing and SEO: Tools like Jasper and SurferSEO can help you craft optimized content, analyze trends, and improve search rankings with ease.
  • Sales and CRM: HubSpot AI and Salesforce Einstein offer intelligent automation, customer insights, and predictive analytics to boost sales performance.
  • Productivity and Automation: Zapier AI is an excellent option for task automation, while Notion AI is great for smart content organization.
  • Finance and Analytics:  Quickbooks AI and Tableau AI provide real-time financial insights, forecasting, and data visualization.

When choosing the right AI tools for your business, consider scalability, integration capabilities, ease of use, and cost-effectiveness. Make sure they align with your business goals and your workflow needs.

The Challenges Entrepreneurs Face in Their Adoption of AI

AI image

Source: Google DeepMind on Pexels

Admittedly, AI has immense potential; however, adopting it comes with challenges that entrepreneurs must navigate. Below are a few:

  • Cost Consideration and ROI Expectations: When you implement AI solutions, you may need significant upfront investment. Also, measuring long-term returns can be complicated.
  • Skills Gap: You will wonder if you need AI expertise or if you can rely on external support to use AI in your business effectively.
  • Data Privacy and Security Concerns: Protecting sensitive customer information while ensuring compliance with data protection regulations can be challenging.
  • Overcoming Resistance to AI Integration with Your Team: Your team members may fear job displacement or struggle adapting to new AI-driven workflows and tools.

Practical Steps to Integrate AI into Your Business

Here are a few easy steps to take if you want to integrate AI into your business:

  • Assessment of Your Business Needs: Identify which areas of your business would benefit from the technology. Is it customer service, operations, or marketing?
  • Start with Low-Risk Implementations: Look for small-scale projects that are easy to implement and carry minimal risk. You can start by adopting AI-driven tools for marketing, chatbots for customer support, or simple automation tasks.
  • Measure AI Impact and Scaling: Assess the performance and impact of your chosen AI solutions on your business. Measure key metrics like productivity, cost savings, and customer satisfaction. This way, you’ll find out if your AI adoption is giving the value your business needs. Scale its use as you gain confidence and see more positive results.
  • Partner with AI Consultants: Work with AI experts or consultants to guide the integration process. This ensures you’re using the right tools and strategies. This can also help you overcome any technical challenges you may face.

The Future of AI in Entrepreneurship

Market research firms, AI experts, and thought leaders see AI going through the following:

  • AI’s role in startups and small businesses will become essential, providing them with affordable solutions to automate tasks, enhance marketing, and improve customer service, leveling the playing field with larger companies.
  • AI will transform industries such as healthcare, retail, and finance. It can dramatically improve efficiency and customer experiences. It will also create new job roles, requiring business owners to adapt and upskill their workforce.
  • Additionally, entrepreneurs must stay ahead of the curve with continuous learning and adaptation. This will keep them competitive and ensure long-term success.

Conclusion

Entrepreneurship has been and will continue to be impacted by AI, but most of it will be transformative. The technology presents significant opportunities to help businesses thrive, leaving no option for business owners but to embrace these emerging trends. You need to start now, keep learning, and integrate strategically.

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Omnichannel Marketing Platforms: Definition, Examples & Tools

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Omnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out. 

What is Omnichannel Marketing?

marketing strategy on paper

The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels. 

However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value. 

Why is Omnichannel Marketing Important? 

marketing software

Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign. 

Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing? 

  • Brands will get high customer retention 
  • Gains customer loyalty
  • More personalization in the customer’s journey
  • More integrated business
  • Better customer insight
  • Smooth and enjoyable customer experience

How Does Omnichannel Advertising Work?

google search on smartphone

An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store. 

Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.

10 Omnichannel Marketing Platforms

social media on scrabble tiles

Here are 10 best omnichannel marketing tools.

1. BigCommerce

This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience. 

2. NewStore

NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.

3. Glassix

If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.

4. Desku

In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress. 

5. Omnisend

Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use. 

6. Tidio

When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support. 

7. Adobe Experience Cloud

You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more. 

8. Revealbot

If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules. 

9. Shopify Plus

Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use. 

10. Oracle CX Commerce

Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement. 

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