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Top Marketing Podcasts for 2024

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Marketers are on the lookout for the latest in marketing trends and news. Trends change yearly, and tools evolve to improve and execute successful marketing campaigns. One underutilized medium for getting marketing news and trends is podcasts. Sure, you can subscribe to a newsletter or read a new blog or article. However, podcasts provide more insights into how marketers achieve their marketing goals. You’ll also get learnings that blogs and articles don’t offer.

And if you want to consider podcasts for getting the latest info, here are the top marketing podcasts to listen to in 2024 for all things marketing.

1. Marketing School

marketing school podcast cover art

Marketing School is hosted by one of the famous names in the marketing industry: Neil Patel. Eric Siu is also another popular figure hosting the show. They update listeners on the newest marketing and SEO trends and information. Plus, they interview content creators and marketers to share their marketing secrets and tips to achieve their goals. It’s a great starter podcast for new marketers in the field. Listen to the famous hosts every day!

2. Social Media Marketing Podcast

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The Social Media Marketing Podcast should be your go-to podcast if you’re focused on social media marketing. Listen to Michael Stelzner weekly to get the best tips on marketing on social media with the latest tech and trends. If you’re also running out of content ideas, the podcast host also provides tips and insights to help you get started on new strategies. Plus, he interviews marketers and business leaders on how they achieved success with social media marketing.

3. The WARC Podcast

the WARC podcast cover art

The WARC Podcast delivers marketing insights to help you know the newest in marketing for the week. You’ll learn what marketing challenges marketers overcame. Listen to them twice a week for recent trends, interviews, and event recaps. 

4. Duct Tape Marketing

duct tape marketing podcast cover art

Another big name in the marketing sphere is Duct Tape Marketing, which made an impact in 2005. Listen to John Janstch three times a week to listen to interviews with small business owners and marketers and how they grew their businesses through marketing strategies. Don’t miss out on the trends and tips to supercharge your marketing.

5. Perpetual Traffic

perpetual traffic podcast cover art

If you want tips from expert marketers Ralph Burns and Kasim Aslam, listen to Perpetual Traffic! They specialize in paid traffic tips to help you increase sales and leads! Expect interviews from various experts in different niches. You can also get insights from case studies to help you grow your business. Listen to them twice a week!

6. The Digital Marketing Podcast

digital marketing podcast cover art

Do you want to be updated with everything digital marketing? The Digital Marketing Podcast is the best podcast to listen to. Know the latest news, updates, stats, and future of marketing. The hosts also discuss current tech trends in marketing to grow your business. Listen to the hosts twice a week!

7. The Affiliate Guy

the affiliate guy podcast cover art

Are you an affiliate marketer and need expert advice and the latest updates on affiliate marketing? You should listen to The Affiliate Guy. Hosted by Matt McWilliams, he has trained over 320,000 affiliates. 

Think of The Affiliate Guy’s podcasts as engaging audio versions of How-To blogs. Additionally, he interviews entrepreneurs and leaders. Plus, he also references case studies to help you understand how they achieved their goals.

8. Marketing Trends

marketing trends podcast cover art

The very apt Marketing Trends podcast updates you weekly with new information and insights about marketing! You can listen to CEOs, CMOs, and other thought leaders share best practices and strategies to grow the biggest brands! Know how you can grow as a leader or an ambitious marketer when you get the latest tips for achieving success.

9. Everyone Hates Marketers

everyone hates marketers podcast cover art

Are you tired of hearing or reading the same marketing tip or trend and don’t want to use that strategy anymore? Everyone Hates Marketers gets straight to the point and doesn’t dilly dally when discussing marketing. Louis Grenier hosts the show and provides evergreen topics. You also get to hear from experienced marketers how their teams executed strategies and got the desired results. Listen to the Everyone Hates Marketers podcast weekly.

10. Social Pros Podcast

the social pros podcast cover art

Are you interested in learning how social media marketers execute their campaigns for big brands? The Social Pros Podcast should be on your radar. Jay and Adam host the show, which you can listen to weekly. Not only do they discuss recent trends and strategies, but they also discuss team management and other personal conversations on being a marketer.

11. Marketing Over Coffee

marketing over coffee podcast cover art

Do you prefer listening to podcasts in the morning during breakfast? Why not listen to Marketing Over Coffee on the side while enjoying a hearty morning meal? Like other podcasts, you’ll hear the latest tech trends like AI and improved marketing tools. Plus, get insights from the experts like Seth Godin, Rand Fishkin, and Ann Handley! Episodes come out weekly!

12. Today in Digital

today in digital marketing podcast cover art

Don’t miss out on the hottest marketing and advertising news or updates with Today in Digital. Tod Maffin hosts the show for 5 to 10+ minutes to help you understand what your audience wants and other advertising news updates that could affect your marketing campaigns. Additionally, you can subscribe to the Today in Digital newsletter if you can’t listen to the podcast of the day. New episodes come out every weekday. 

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Embrace Failure to Unlock Success: 3 TED Talks That Show Us How

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We’ve all experienced it – that sinking feeling of disappointment in the wake of a perceived failure. It’s a universal moment where aspirations seem to crumble and self-doubt looms large.

If you’re in that place right now and are looking for inspiration, you’ve landed on the right article.

In this post, we delve into three TED Talks that unpack the enigma of failure and its unexpected role in cultivating success. These talks offer a kaleidoscope of perspectives on why failure isn’t just an inevitable milestone but a necessary companion on the road to success.

1. Embrace the near win (Sarah Lewis)

Sarah Lewis TED Talk

When talking about success and mastery, the concept of failure often carries a negative connotation, something people try to avoid. However, in her enlightening 2014 TED Talk, “Embrace the Near Win,” art historian Sarah Lewis offers a refreshing perspective on the role of near-failures in our journey toward success.

Her insights, drawn from a blend of personal experiences and historical anecdotes, reveal the hidden power of the almost-failure, the near win, in shaping our path to mastery.

Lewis’s journey into understanding the value of near wins began with her first job at the Museum of Modern Art, working on a retrospective of painter Elizabeth Murray. She recalls a significant moment when Murray pointed out that some of her early works didn’t meet her expectations. One piece, deemed a failure by Murray, was discarded, only to be rescued by a neighbor who saw its value.

This incident sparked a realization in Lewis: success is fleeting, but the pursuit of creativity and mastery is a continuous process. It’s not the success itself but the near wins along the way that propel us forward.

“Mastery is not a commitment to a goal but to a constant pursuit.” – Sarah Lewis

Lewis extends this concept through the metaphor of archery, describing a visit to watch varsity archers. She observed the archer’s paradox, where the path to hitting the target involves aiming slightly off-course. This paradox mirrors the journey to mastery – it’s not about hitting the bullseye with every shot but understanding and valuing the near misses that drive continuous improvement. 

As Lewis eloquently puts it, “Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be.”

  • Actionable Tip: Start recognizing and valuing your near wins. Whether in professional endeavors, creative pursuits, or personal goals, take time to reflect on those moments that fell just short of success. Understand that these instances are not failures but stepping stones towards mastery. They are opportunities to learn, adjust, and grow. By embracing your near wins, you align yourself with a mindset of continuous improvement and lifelong learning.

You can watch Lewis’ TED Talk here.

2. Success, failure, and the drive to keep creating (Elizabeth Gilbert)

Elizabeth Gilbert TED Talk

Elizabeth Gilbert’s journey, as recounted in her 2014 TED Talk “Success, Failure, and the Drive to Keep Creating,” is a profound exploration of the emotional landscapes shaped by both success and failure.

Gilbert, best known for her bestselling book “Eat, Pray, Love,” delves into the complexities of how success can be as disorienting as failure, offering a raw and honest perspective on the creative process and the importance of staying true to one’s passion.

Gilbert begins her talk with a humorous anecdote about being recognized for “Eat, Pray, Love,” setting the stage for a deeper discussion on the aftermath of success. She describes the daunting task of writing a follow-up book, knowing it would be impossible to please everyone. This predicament led her to a significant realization: the importance of writing for the sake of creation itself rather than for the outcome. 

“I had to find a way to make sure that my creativity survived its own success.” – Elizabeth Gilbert

Gilbert takes us back to her early days as an unpublished diner waitress, a time filled with rejection and self-doubt. Despite the constant setbacks, she found solace and purpose in writing. This period taught her a crucial lesson: her love for writing was greater than her fear of failure. She states, “I loved writing more than I loved my own ego.” This mindset was what propelled her through the darkest times and what she later relied on after her success.

  • Actionable Tip: identify what you love more than yourself, make that your home, and anchor yourself in it. When faced with the extremes of success or failure, remind yourself of this foundation. It’s not about the accolades or the setbacks; it’s about the devotion to what you truly love. This grounding force is what will keep you balanced and focused, no matter what life throws your way.

You can watch Gilbert’s TED Talk here.

3. The unexpected benefit of celebrating failure (Astro Teller)

Astro Teller TED Talk

Astro Teller’s 2016 TED Talk, “The Unexpected Benefit of Celebrating Failure,” offers a fascinating glimpse into the culture of X (formerly Google X), a place he describes as a ‘moonshot factory.’

Teller’s insights provide valuable lessons on how embracing failure can drive innovation and lead to extraordinary achievements.

Teller begins by describing the unconventional atmosphere at X, where an aerospace engineer might collaborate with a fashion designer. This diversity fosters an environment where radical ideas are not just encouraged but expected. The key to their approach is to tackle the hardest parts of a problem first, actively seeking to ‘kill’ their projects early on.

“We’ve got this interesting balance going where we allow our unchecked optimism to fuel our visions. But then we also harness enthusiastic skepticism to breathe life, breathe reality into those visions.” – Astro Teller

One of the most compelling aspects of Teller’s talk is the balance between “unchecked optimism” and “enthusiastic skepticism.” This approach allows the team at X to dream big and remain grounded in reality. 

They celebrate the process of learning through failure, which is a radical departure from the norm in most organizations. As Teller puts it, “We spend most of our time breaking things and trying to prove that we’re wrong.”

  • Actionable Tip: Create an environment where failure is not just accepted but is seen as a valuable part of the learning process. Encourage experimentation and risk-taking, and when failures occur, focus on the lessons learned rather than the setbacks. This approach can lead to a more innovative, resilient, and dynamic team or individual.

You can watch Teller’s TED Talk here.

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What Are Marketers Doing in 2024? [Budgets, Platforms, and AI]

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There’s one topic dominating the marketing sphere: artificial intelligence (AI). And many marketers are hopping on board the AI train. Aside from AI, what other strategies are marketers investing in? Plus, what are their plans for achieving their marketing goals in 2024?

Budgets

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Sagefrog released its 2024 Marketing Mix report. They surveyed various professionals across different niches and received 2,400 responses. According to 48% of the participants, they will increase their marketing budgets. Most marketers will focus their efforts on event, direct, and content marketing. 

Meanwhile, Canto reveals that marketers aim to increase content volume rather than raise their budget in 2024. Plus, here are the top five current challenges with the content creation process:

  • Keeping up with the increasing demand for multiple channels
  • Allocating budget and resources
  • Aligning teams for better collaboration and workflows
  • Locating and accessing assets
  • Maintaining brand consistency

Platforms

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Marketers can leverage various channels to promote their business and cast a wider net to entice a new audience. For instance, WARC also published their survey (The Voice of the Marketer 2024) on which platforms marketers will invest in 2024. YouTube, TikTok, and Instagram are their top three platforms to post more content on.

Another survey that marketers participated in was Mediaocean’s “The Mediaocean Current: The 2024 Advertising Outlook.” Marketers for this survey will increase advertising investment on social media platforms, digital display and video, and connected TV.

AI and Marketing

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Over 300+ marketers participated in Foundation Inc.’s report: “The State of AI Marketing.” Most marketers use AI in the workplace and for content creation. Despite adopting AI for content creation, these marketers believe that AI-generated content is worse compared to content created by humans. Plus, the marketers think it’s moderately useful to their job.

Kaltura has also provided another survey on AI use in marketing. Marketers in their study said they will increase AI usage in 2024. At the time of the survey, 88% had experimented with AI and 69% had subscribed to an AI tool. Like the previous study, marketers aren’t still completely satisfied with AI use. For instance, their top three reasons for not using AI are:

  • Data security
  • Integration with current systems
  • Ethical and privacy issues

Besides that, they’re also not impressed with AI’s tone of voice, quality of generated content, and committing SEO penalties.

Effective Marketing Strategies

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Now that you have the pulse on the latest marketing trends learn which strategies are effective in driving your marketing goals in 2024.

Hubspot reports that these are the top five trends that create an impact:

Short-form Videos

If you want to capture your audience’s attention in a few seconds, short-form videos must be added to your content calendar. The content is up to you, but make sure that it’s edited properly and published on various platforms to reach more audiences. You could hire an actor to represent your brand. Or, you can use animation to make it even more compelling. But if you don’t have an editor on board but want to try videos, you can use AI-powered video editors to convert your written content.

Content Presenting Brand Values

If you want to connect with your audience and vice versa, you need to be transparent with your brand values. Authenticity brings you closer to your audience. One way you can go about this is by publishing a blog post about the purpose of your brand or business. Another example could be presenting your authentic brand through videos. Employees can be your “actors” and show how they interact with customers and exemplify your values through customer service and communication.

Influencer Marketing Campaigns

You can never go wrong by reaching out to influencers to introduce your brand to a whole new audience. Ensure that you find the best influencers to include in your marketing campaigns. The best way to find influencers without browsing manually is by using an influencer marketing platform. This helps you find the best influencer for your niche.

Social Media Selling

Dedicate some time to promote your products or services on social media through social selling. Social selling can entice followers and your target audience to watch your livestream. A new audience can learn more about your products while loyal customers get the latest updates, exclusive products, or service discounts!

Mobile-Friendly Website

This one’s easy to do with a web developer on board. After all, many internet users use their smartphones to browse and shop. Optimizing your website for mobile will enhance user experience. In turn, it will lead them to browse your website without a hitch. Additionally, if you have an optimized mobile website, this allows users to purchase without having to switch to another device.

Final Thoughts

Now that you’ve seen what marketers will be up to in 2024, the question is, should you do what other marketers are doing in 2024? On the one hand, you’d like to follow their strategies since theirs have worked in the past and are replicating or yielding better results. On the other hand, you might prefer doing what could work for your business and adjusting strategies.

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King of Couture: How Bernard Arnault Turns Everything into Gold

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The world of couture is one of opulence and decadence, and it is ruled by a king who built a global empire from the world’s finest threads and most luxurious fragrances. We’ve heard about Elon Musk and Jeff Bezos, but most of us are unaware of Bernard Arnault, the Chairman and CEO of LVMH Moët Hennessy Louis Vuitton. Let’s learn about this modern-day King Midas and billionaire saga.

Early Life

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Born in Roubaix, France, in 1949, Bernard Arnault was one of the five children of Jean Arnault and Marie-Josèphe. He grew up in a middle-class household, thanks to the engineering company his father owns. At 18, he moved to Paris, where he studied civil engineering and graduated with honors. During this time, he was able to visit famous fashion houses, developing an interest in the luxury goods niche.

After graduation, Arnault returned home to work for his father’s construction business. His business savvy enabled him to turn the business into a success. From this, he gained enough money to invest in the stock market and branch out to found his own investment company, Groupe Arnault. Through this, he started acquiring stakes in many other companies, including luxury spirits company Moët Hennessy and fashion brand Louis Vuitton.

Business Beginnings

Bernard Arnault’s acquisition of the two companies led to its merger to become LVMH. Before the end of the 1980s, LVMH became one of the world’s top luxury goods brands. He became chair and CEO in 1989 and has since held these positions.

Under Bernard’s leadership, LVMH became the owner of a wide array of high-end brands: Christian Lacroix, Loewe, Givenchy, Céline, the DFS group, and Sephora, to name a few. The company owns many more household name brands in more than 70 countries. This success made Bernard one of the world’s wealthiest men and one of the most influential in the fashion industry.

Expanding His Kingdom

bernard arnault

These key tactics summarize Bernard Arnault’s business expansion strategy:

1. Strategic Acquisitions: Arnault’s acquisitions of iconic brands across various sectors have made him master the deal, strengthening LVMH’s foothold in the industry. We can find its reach in the following:

  • Fashion: Louis Vuitton, Givenchy, Fendi, Kenzo, Marc Jacobs, Emilio Pucci, Celine, and Stella McCartney
  • Watches and Jewelry: Bulgari,Tag Heuer, Zenith, and Chaumet
  • Wine and Spirits: Moët & Chandon, Hennessy, Veuve Clicquot Ponsardin, Dom Pérignon, Ruinart, and Krug

2. Building Synergies: Arnault’s acquisitions do not end there, he integrates them within LVMH. It uses synergies across divisions for shared resources, cross-brand collaborations, and leveraging brand prestige. 

3. Empowering Brand Identity: Arnault respects the individual heritage and identities of all the brands he acquires. He knows that each brand has a unique character that has its own specific audience. Thus, he maintains each brand’s creative autonomy and artistic direction to ensure authenticity and quality.

4. Innovation and Craftsmanship Focus: Arnault invests in research and development to make sure that each brand is innovative. He also greatly values traditional craftsmanship to maintain each brand’s highest quality standards.

5. Global Expansion: Arnault’s recognition of the emerging economies in Asia and its growing luxury market enabled him to aggressively expand LVMH’s presence through store openings, partnerships, and customized marketing campaigns.

6. Communication and Marketing: Arnault understands the power of storytelling and developing a strong brand image. He believes in using targeted marketing campaigns, celebrity endorsements, and hosting exclusive events to create a desire and exclusivity for LVMH brands.

7. Long-Term Vision: Arnault looks to the future with LVMH by always looking for new growth opportunities without compromising the company’s core values.

Bernard Arnault’s Net Worth

bernard arnault

With a net worth of $162 billion, according to the Bloomberg Billionaires Index, it would seem that Arnault has that Midas touch. He has this knack of turning everything he touches into gold. Struggling brands were revitalized into lucrative powerhouses. Brand names such as Dior, Dom Pérignon, and Givenchy rose in value and popularity thanks to this King’s guidance. 

Final Thoughts

With a stellar orchestration of ambition, strategic mastery, and speaking the exquisite language of luxury, Bernard Arnault is truly a King. He built his kingdom by spinning gold from the threads of fashion, champagne, and expert craftsmanship. His relentless innovation and respect for heritage have him etched his name in the luxury industry.

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