Marketing tools get the job done when reaching audiences, driving them to your site, and purchasing your product or services. However, many businesses take their marketing strategies to the next level with audience research. The insights offered by audience research tools are valuable. And it helps marketers create personalized campaigns to entice audiences to their products or services. But which tools should you use? We list the ten best ones!

Audience Research vs. Market Research: What’s the Difference?

The terms audience research and market research are interchangeable. However, there’s a stark difference between the two. Market research covers discussions or insights on market trends and various audiences. Meanwhile, audience research focuses on a specific demographic.

1. SparkToro

One of the leaders in audience research is SparkToro. You can rely on SparkToro to give pertinent information about your audiences, such as job titles, education, preferences, hashtags, and language. And they crawl over 80 million pages to get the information you need to understand your audience.

In 2025, SparkToro introduced natural-language search enhancements and audience-building workflows, making it easier than ever to extract insights for content creation, influencer outreach, PR, SEO, and digital ads.

Features:

• No surveys or cookies required; data pulled from 80M+ public profiles
• “My Audience” queries using job titles, interests, hashtags, and platforms
• Contact info of potential leads, brand advocates, or influencers
• Tracking changes in audience behavior over time

Pricing:

• Free
• Basic – $38/mo
• Standard – $112/mo
• Agency – $225/mo 

2. Ask Your Target Market

If you want another audience intelligence tool, Ask Your Target Market is one option to consider. They have an all-encompassing tool to understand your market, improve your brand and product, and craft better marketing campaigns.

What sets AYTM apart is its automated survey builder and a highly refined panel of verified respondents, allowing you to reach niche or broad audiences in minutes, with AI-supported tools for data visualization and insights.

Features:

• Access to millions of U.S. and global respondents
• Real-time data with advanced analytics dashboards
• Drag-and-drop survey builder with logic flows
• Integrations with Slack, Excel, and data visualization tools

Pricing:

• Lite- Free
• Plus – $150 per month
• Max – Custom

3. Audiense

Get ahead of competitors with the help of Audiense. The UK-based audience research tool has two solutions to help brands optimize their marketing strategies: Audiense Insights and Audiense Connect. This tool is ideal for businesses learning more about their Twitter audience. But Audiense Insights provides a comprehensive overview of your audience.

In 2025, Audiense launched MCP Connectors, a major update that brings AI audience intelligence into your MarTech stack by integrating with platforms like Salesforce, HubSpot, and Microsoft Dynamics.

Features:

• Personality traits, interests, buying mindset, and content preferences
• Affinity mapping to media, brands, influencers, and hashtags
• Competitive benchmarking and brand health analysis
• Exportable insights for paid media and CRM strategies

Pricing (X Marketing):

• Free
• Pro ($250/year)
• API Access – available upon request

4. SurveyMonkey

You can conduct audience research yourself by using a survey tool like SurveyMonkey. Using SurveyMonkey as an audience research tool is ideal if you have a huge customer base.

SurveyMonkey now offers AI-assisted survey creation, WhatsApp distribution, and automated data summaries, making it easier than ever to understand your audience, test messaging, or validate new ideas.

Features:

• AI-generated questions and survey logic
• Branded surveys with skip logic and advanced analytics
• Share surveys via email, social media, or WhatsApp
• Integration with tools like Salesforce, HubSpot, and Slack

Pricing (Team Plans):

• Team Advantage – $25/user/mo
• Team Premier – $75/user/mo
• Enterprise – Custom

5. Typeform

An alternative survey tool to SurveyMonkey is Typeform. With Typeform, you can get a pulse of your audience’s behaviors and preferences through quantitative and qualitative data gathering. Like SurveyMonkey, you can customize your survey with branding colors or templates.

With its latest updates, Typeform now offers AI-enhanced form logic, deeper analytics integrations, and more customization options. Marketers, researchers, and UX designers alike use it to capture qualitative and quantitative data in a format people actually enjoy answering.

Features:

• Drag-and-drop builder with branded templates
• Advanced conditional logic and scoring
• Integration with Google Sheets, HubSpot, Slack, Notion, and more
• AI-powered suggestions for questions and survey flows

Pricing:

• Basic – $29/mo
• Plus – $59/mo
• Business – $99/mo
• Enterprise – Contact sales

6. BrandMentions

Social listening is another form of audience research. BrandMentions is one platform for that purpose. You can get ahead of competitors on the platform with the Business Intelligence solution. You can use amazing tools, such as:

• Hashtag and brand trackers
• Social mentions
• Social media trackers

Features:

• Real-time alerts for brand, product, or keyword mentions
• Sentiment analysis and engagement tracking
• Influencer identification based on reach and relevance
• White-label reporting and team collaboration tools

Pricing:

• Growing Business – $99/mo
• Company – $299/mo
• Enterprise/Agency – $499/mo

7. AnswerThePublic

SEO platforms or tools can give you insight into your audience too. AnswerThePublic is one of the most popular audience research tools to understand your consumers. With AnswerThePublic, you can search for your keyword and get insights about your customers’ searches.

It’s especially helpful for discovering questions, comparisons, and long-tail keywords your audience is curious about, grouped into visual keyword clouds and organized categories.

Features:

• Keyword insights segmented by question type (what, why, how, etc.)
• Data visualizations and downloadable reports
• Folder system for organizing and tracking ideas
• Unlimited daily searches for Pro users

Pricing:

• Individual – $5/month (100 searches per day)
• Pro – $49/month (unlimited searches)
• Expert – $99/month (unlimited searches)

8. Statista

One underutilized audience research tool is statistics. And there’s no better source for updated statistics than Statista. The market and consumer data website offer insights into any industry or demographic. You can find trends and consumer behavior patterns.

Used by marketers, researchers, and business leaders alike, Statista aggregates information from over 22,500 sources across 170+ industries — all searchable by region, topic, or sector.

Features:

• Charts, infographics, and exportable datasets
• Access to industry reports, consumer insights, and forecasts
• AskStatista feature for custom data requests
• eCommerceDB for online retail behavior and segmentation

Pricing (Single Accounts):

• Basic – Free
• Starter – $149/mo/billed annually
  Personal – $599/mo/billed annually
• Professional – $1,299/mo/billed annually

9. SimilarWeb

SimilarWeb is a comprehensive platform guaranteed to optimize your marketing and sales campaigns. One of its main features is the market intelligence tool, giving you an idea of your market and audience. 

With their Audience Analysis tool, you can build and segment audiences. Plus, get more insights through behavior and trends. In addition, they promise to help you get ahead of competitors with these other components.

Features:

• Audience segmentation based on interest, behavior, and device
• Web traffic overview including bounce rate, engagement, and channel mix
• Market intelligence and benchmarking tools
• App intelligence for mobile behavior insights

Pricing:

• Starter – $1,500/ year or $199/ month
• Professional – $4,000/ year or $399/ month
• Team – Custom
• Enterprise – Custom

10. Buzzsumo

Although Buzzsumo is a content marketing tool, you can still learn more about your audience on their platform. You’ll know more about trends and updates in their Monitoring solution. Plus, you can monitor who mentions your brand. This allows you to understand who’s interested in your business. And those who you can stillreach.

It’s especially useful for planning content strategies, tracking brand mentions, and identifying audience interests based on real-time performance data.

Features:

• Keyword tracking and alerts
• Content performance metrics across platforms
• Influencer discovery and outreach tools
• Custom dashboards and exportable reports

Pricing:

• Content Creation – $199 /mo
• PR and Comms – $299 /mo
• Suite – $499 /mo
• Enterprise – $999 /mo

Final Thoughts

Many audience research tools have hefty price tags. But it’s worth investing in considering the information you can obtain about your audiences. However, if those are too pricey for your taste, there are budget-friendly solutions that could help you better understand your audiences.

Affiliate tracking software is an essential tool for anyone who is looking to build an online income stream. It enables you to:

• Track sales and commissions
• Calculate payouts
• Manage your affiliate program

With so many available options, finding the best affiliate tracking software for your needs can be overwhelming. To help you make the right decision, we’ve compiled a list of the top ten best affiliate tracking software in 2025. Each of these programs is feature-rich, intuitive, and reliable, so you can be sure you’re getting the most out of your affiliate program. Check out this list and take your pick.

1. CrewFire

CrewFire is an affiliate software for small business firms and big companies alike. Since the app allows brand ambassadors to get rewarded for every transaction they make, using this software could motivate your content creator partners. In addition to that, this app also lets users track conversions to know who are the best ones bringing in traffic and making sales. 

Features:

• Referral tracking
• Reward and incentives system
• Gamification

Pricing:

CrewFire has been acquired by BrandChamp. They don’t publish their rates online but you can chat with their sales team to ask about their plans.

2. Refersion

Next on our list of affiliate tracking software options is Refersion. This app allows for promo campaign management and allows the user to set customized commission amounts based on certain products. 

Features:

• Campaigns and management
• Automated payments
• Integration with ecommerce platforms

Pricing:

The cheapest plan, Launch, is $39 per month plus 3% of affiliate-generated sales per month.

3. We Can Track

If you’re looking for a top affiliate tracking software that offers a free trial, check out We Can Track. What makes this app unique is the actionable insights it provides by integrating various data into one material.

Features:

• Integration with Google Ads, Google Analytics, and Facebook Ads
• Ad network integrations
• Advertiser, content, and network performance tracking

Pricing:

The cheapest plan is around $65 per month for 20 network accounts and 500 transactions.

4. Impact

Impact is an affiliate marketing app that describes itself as “one platform to manage a complex universe of partnerships.”

Features:

• Customer interaction tracking and analysis across every device
• Discovering and recruiting global partners
• On-brand assets creation for engaging customer experience

Pricing:

Impact’s rates aren’t available on their website, but you can contact them to get their pricing details.

5. Peerclick

Peerclick is an affiliate tracking software open source version that allows users to track their campaigns. In addition to that, this app aggregates data in one place, offering summarized info for sound decision-making. 

Features:

• Multiple third-party offer tracking
• Custom conversion tracking
• Over 30 data points on every visit

Pricing:

The cheapest package is $79 per month, billed annually.

6. Tune

Tune offers affiliate marketing software built for individuals or firms who want to establish their affiliate network. 

Features:

• Complete partner management and proactive fraud prevention for advertisers
• Advanced automation and real-time data streaming for networks
• Robust suite of optimization and reporting features

Pricing:

For Networks, their published rate is $899 per month, paid annually. For Advertisers, on the other hand, their published rate is $1,500 per month paid annually.

7. UpPromote

If you’re looking for free affiliate tracking software, check out UpPromote. The free plan offers basic features, but you’ll need to upgrade to paid packages to get upgraded features like access to an affiliate marketplace and running multiple programs. 

Features:

• Program setup, including commissions set by program or products
• Affiliate recruitment through multi-level marketing, referral, or marketplace listing
• Tracking and analytics

Pricing:

The platform offers a free plan for one campaign, and its paid tiers start at $29.99 per month + 2% successful referral sales.

8. Trackdesk

Next on our list of affiliate marketing platforms is Trackdesk. This app features superb UI/UX, making it a favorite software for SaaS, eCommerce, and Startups.

Features:

• Reliable tracking with 99.99% uptime guarantee
• Bulk auto affiliate payouts
• Real-time insights and customizable reports

Pricing:

The platform offers a free plan for five coupons and 50 affiliates. Its paid tiers start at $67 per month for unlimited affiliates.

9. Everflow

Though Everflow is not a free affiliate marketing software, it allows users to manage its partnerships and track progress all in one platform. The app’s features make the investment worth it.

Features:

• One-stop shop to track partnerships, affiliates, and marketing
• Channel engagement and revenue analysis
• Tech stack integration to simplify tasks

Pricing:

The platform’s rates aren’t instantly available, but you can request a quote through their website.

10. Tradedoubler

Last but not least on our affiliate software list is Tradedoubler. This app empowers advertisers and publishers alike to grow their business with tailored performance solutions based on specific needs.

Features:

• Reliable, stable, and modern tracking and tech
• Modern and user-friendly interfaces and APIs
• SaaS product (Grow) for startups and SMEs

Pricing:

Tradedoubler’s rates aren’t available on their website. You’ll need to get in touch with them to get their pricing.

FAQs about Affiliate Tracking Software

How do I keep track of my affiliate programs?

You can keep track of your affiliate program by using software that will monitor the conversions made by affiliates’ audiences. These apps help content creators monetize and allow marketers to track conversions and commission pay-outs.

What is an affiliate tracking ID?

An affiliate tracking ID is a URL containing the username or ID of the partner. Brands use this to track affiliate performance as well as the traffic that the affiliate partner sends to the brand’s site through the program.

How do you track the success of affiliate marketing?

There are various factors to consider to gauge the success of an affiliate program. These factors may include the number of clicks, conversion rate, return on ad spend, cost per sale, and more.

How to Pick the Best Affiliate Tracking Software

Dealing with a hundred affiliates would be quite tricky, if not impossible. That said, software made for that purpose will save you time and energy. Most of all, an app will help prevent mistakes such as paying the wrong partner or sending out the wrong amount.

So, how do you pick the right software? The best affiliate tracking software for you will depend on your individual needs and objectives. For example, if you’re running a large-scale, multi-channel affiliate program, you’ll need a program that can handle the extra volume. You’ll also want to consider the following:

• Type of program. There are two main types of affiliate tracking software: hosted and non-hosted. Hosted software is cloud-based, which means you don’t need to install it on your computer. It’s also crucial to note that non-hosted software requires installation and maintenance.
• Ease of use. Affiliate tracking software is not one-size-fits-all. Choose a program that is easy to use, so you don’t get overwhelmed.
• Security. Make sure your affiliate tracking software is secure. Hackers can get access to your program and steal all of your data, including affiliate information and sales figures.

Whether you’re just starting out or already have a successful affiliate program, a tracking app is surely one of the tools for entrepreneurs that will fit your needs and help you maximize profits.

The James Webb telescope caused quite a stir when it was launched in 2021. More so when the first pictures from it were released to the public, causing major stargazing envy for us who don’t have access to something that spectacular. For all the astrophiles out there, wouldn’t it be great to get your hands on something similar? Here is our list of the best telescopes of 2025.

1. Celestron AstroMaster 102AZ

If you’re new to stargazing and planet viewing, the Celestron AstroMaster 102AZ is one of the best telescopes in 2025. Many experts recommend this telescope for beginner and experienced stargazers. It’s easy to set up because of the tripod and user-friendly controls. 

Technical specs and inclusions:

• 102 mm primary mirror
• StarPointer red dot finderscope
• Two eyepieces
• Lightweight and sturdy frame
• Tripod

Price: $269.66

Buy it on Amazon here.

2. Sky-watcher Skymax 127 

Sky-watcher is another popular name in the telescope biz. Astrophotographers can surely get a bang for their buck with this telescope because of the crisp images it produces. Even on the darkest nights, stargazers can definitely see planets and stars thanks to a coated corrector plate.

Technical specs and inclusions:

• Borosilicate primary mirror
• Vixen-style dovetail
• 2-in 28 mm eyepiece
• 90-degree star diagonal
• 6×30 finderscope

Price: $610

Buy it on Amazon here.

3. Vaonis Stellina

Although many stargazers swear by traditional telescopes, The Vaonis Stellina changed the game on its release. It’s an automatic telescope that takes photos of the sky for you. You can see beautiful views of deep-sky objects like galaxies and nebulae. Plus, you’ll even get a better glimpse of the moon.

Unlike most telescopes, the Stellina isn’t heavy. It’s so small and light you can pretty much bring it anywhere. However, it being an automatic telescope means you will have to pay a much higher price than its competitors. Still, it’s considered one of the best telescopes in 2025.

Technical Specs and inclusions:

• 5 hours of use
• Tripod
• 80 mm aperture
• 400 mm focal length
• 3096 x 2080 px images

Price: $1,409

Buy it on eBay here.

4. Celestron Starsense Explorer DX 130AZ

Here’s another Celestron that made this list. But what makes the Celestron Starsense Explore DX 130 AZ different from the AstroMaster AZ? You can connect the Starsense Explore to an app, and it tells you the locations of certain stars in space. Plus, you’ll know what stars and planets are in the sky, depending on where you’re pointing this telescope at.

The app is compatible with all iOS and Android devices.

Technical Specs and inclusions:

• 130 mm optical tube
• two eyepieces (25 mm and 10 mm Kellner eyepieces)
• Red dot finderscope
• Smartphone dock
• Tripod

Price: $354.05

Buy it on Amazon here.

5. Orion SpaceProbe II

If you want another beginner-friendly telescope, the Orion SpaceProbe II is one of your best options. It’s one of the most affordable telescopes, and kids and adults can use the SpaceProbe II to navigate the skies and watch stars and planets. You can even see a better view of the Moon, Saturn’s rings, and Jupiter’s moons!

Technical Specs and inclusions:

• 76 mm aperture
• Newtonian optical design
• Red-dot reflex sight
• MoonMap 260

Price: $99.99

Buy it on Amazon here.

And for other stories and news, read more here at Owner’s Mag!