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10 Social Media Marketing Tools to Check Out in 2023

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The social media landscape is changing, and in a few short years, new tools will enter the market. While many of these tools have been used for marketing your business successfully in recent years, only a handful are worth investing in as they will become popular. Here are our best bets for social media marketing tools to welcome the new year

1. Sprout Social

sprout social website screenshot

An all-in-one social media marketing tool, Sprout Social enables businesses to effectively manage their online presence and engage with their customers across all social networks. It allows businesses to monitor conversations, publish content, and track performance across their social media accounts. 

Additionally, it offers advanced analytics and insights to help businesses understand their audience and optimize their content strategy. Sprout Social has a free trial which you can upgrade to any of its paid plans with prices starting at $249 per month.

2. Hootsuite

Hootsuite website screenshot

Another popular social media marketing tool, Hootsuite helps businesses efficiently manage their presence across multiple social networks. It provides features such as scheduling and publishing content, monitoring conversations, and tracking performance metrics. Furthermore, it offers advanced analytics to help businesses gain insights into their audience and optimize their content strategy. 

Hootsuite also offers a variety of integrations with popular third-party services such as Mailchimp and Salesforce that allow businesses to extend the tool’s capabilities further. Start using this social media marketing tool for as low as $49 per month.

3. MeetEdgar

MeetEdgar website screenshot

If you’re looking to automate the management and scheduling of your posts, MeetEdgar is the tool you need. The platform allows users to easily upload content, set up recurring posts, and sort posts into categories. With MeetEdgar, users can monitor post performance and save time by creating templates and bulk-uploading content. 

This marketing tool will make it easy to quickly customize and schedule posts, no matter the size of your social media presence. Its subscription fee starts at $29.99 and can go up to $49.99 per month.

4. CoSchedule

CoSchedule website screenshot

Another great tool, CoSchedule, will help you streamline your social media marketing efforts. You can easily manage content calendars, schedule posts, and track analytics with it. The platform also makes it easy for users to collaborate and share content across teams. 

CoSchedule also offers a suite of analytics tools, allowing users to measure the performance of their campaigns and gain insights into the effectiveness of their social media efforts. It provides a forever-free plan, but to enjoy more of its features, it has two other plans with prices that start at $39 per user per month.

5. SocialFlow

SocialFlow website screenshot

Engaging with your audience has many benefits, and SocialFlow understands this. It is a great social media marketing tool for businesses seeking to do precisely this across various social media channels. It helps you identify the best times and topics for posting content to maximize engagement. 

In addition, it provides insights into the performance of your content and helps you optimize it for better results. With SocialFlow, you can track the performance of your posts and monitor trends in the conversation topics of your followers. Contact them through their website to get the pricing.

6. Tailwind

Tailwind website screenshot

For effective content scheduling and optimization, Tailwind is the social media marketing tool you need. With it, you can quickly schedule posts across several networks, including Twitter, Instagram, and Pinterest. Its SmartSchedule feature allows you to plan posts and get the most out of your content. 

You can also use Tailwind to monitor your performance through analytics and insights so that you can make adjustments to your social media campaigns. Get its amazing features by subscribing to any of its plans, with fees starting at $19.99 per month.

7. AgoraPulse

Agorapulse website screenshot

AgoraPulse is a powerful social media management tool that helps you stay on top of your social media activity. You can use it to monitor conversations about your brand, respond to comments and messages, and analyze the performance of your content. It also provides detailed insights on how to improve your results. 

AgoraPulse is excellent for larger teams, as it allows you to assign tasks to different team members and keep track of the progress. Its pricing ranges from $59 and $149 per user per month.

8. Buzzsumo

Buzzsumo website screenshot

Want to know the most popular content in your niche? Buzzsumo is the social media marketing software you need. It is a powerful content marketing tool that allows you to see the engagement and shares of each post, giving you insight into what is working and what isn’t. 

With the help of Buzzsumo, you can quickly identify the top influencers in your industry and target them for collaboration. It offers a free but limited plan. If you need more features, you can choose from its three paid plans with prices that start at $99 per month.

9. Biteable

Biteable website screenshot

If you’re using videos to market your brand, Biteable is your social media marketing tool. It will help you create stunning videos in minutes with its wide selection of ready-made templates. It also lets you customize these videos with your own images, text, and music. 

Biteable has an extensive library of music and sound effects that will help you create a professional-looking video in no time. To use this tool, you will need to get one of its paid plans with a $99 and $199 price tag.

10. Missinglttr

Missinglttr website screenshot

Maximize your online presence with Missinglttr, a robust social media marketing tool designed explicitly for this purpose. It is an AI-powered platform that helps businesses create, manage, and optimize their social media content. It uses advanced algorithms to identify the best content and automatically schedule it for the most optimal times. 

Also, Missinglttr provides detailed analytics and insights to help businesses understand the performance of their social media campaigns. It is one of the most affordable social media marketing tools on this list, with prices that range from $9 to $59 per month. 

Final Thoughts

Social media marketing tools are an essential part of any successful business strategy. The tools mentioned in this article provide a great starting point for any business looking to engage its audience on social media and grow its reach. By leveraging these tools, companies can create content, measure performance, and increase their reach on social media in 2023.

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Gaming

10 Best Gaming Headphones of 2024

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If you haven’t found the right gaming headphones, you’re probably not searching in the right places. Better yet, you probably don’t know how to choose one. Your gaming headphones must have excellent quality, comfortable, reliable connectivity, and multiple features. Here are the 10 best gaming headphones of 2024. 

1. SteelSeries Arctis Pro

The SteelSeries Arctis Pro Wireless offers outstanding high-fidelity sound quality and a premium build. It provides the ability to connect to a console and mobile device simultaneously. The headset features an excellent microphone that filters noise and a comfortable design. Despite low wireless latency, it has limited noise isolation. The unique battery charging system enhances gaming sessions. Drawback: no dedicated microphone volume button.

2. HyperX Cloud II

This headset features low latency and balanced audio quality, including virtual surround sound. Its noise-filtering microphone is clear, and the comfortable ear cups allow for extended gaming sessions. However, the lack of software customization and breathability can lead to warm ears. Pros include good sound and comfort, but cons involve poor noise isolation and potential sound sharpness.

3. Razer BlackShark V2

Deemed as one of the top gaming headsets, the Razer BlackShark V2 provides excellent sound isolation, comfort, and high-quality sound. It delivers more accurate audio than most gaming headsets and can be worn for hours without overheating. Its downsides include an average microphone and cumbersome Synapse software.

4. Corsair Virtuoso RGB Wireless SE

Looking for a premium gaming headset? The Corsair Virtuoso Wireless SE is a premium gaming headset offering excellent wireless connectivity, superb sound, and customizable RGB lighting. It features a high-quality microphone, long battery life, and a sturdy build. While it delivers a compelling package, its higher price, and potential heat build-up during long sessions may be drawbacks.

5. Logitech G Pro X

The Logitech G Pro X gaming headset offers professional-grade sound and Blue Voice microphone technology for clear communication. While it excels on PC with its comfortable design and extensive sound customization, its reliance on software hampers performance on consoles. The headset features multiple wired connectivity options, but the microphone may underemphasize bass.

6. Beyerdynamic MMX 150

Nothing beats this headset’s superior audio quality and comfortable design, making it an excellent choice for audiophile gamers. It features many replaceable parts and strong fundamentals, although it is best used with a wired USB connection. Despite its solid construction, the headset may be expensive, given its features and limited button functionality with a 3.5mm adapter.

7. EPOS H6PRO

The Epos H6Pro is a versatile mid-range gaming headset with exceptional audio quality and an ergonomic design. It offers a clear, punchy sound and a crystal-clear microphone. Compatibility with all systems makes it convenient, and users can choose between open or closed-back variants. The open version leaks audio, and the mic splitter can be inconvenient.

8. Astro A50

The fourth generation of the Astro A50 is a premium wireless gaming headset that offers an immersive experience with Dolby Audio. The headset features a low-latency wireless base station and a comfortable design for long gaming sessions. Its boom mic provides excellent recording quality and effective noise isolation. Onboard controls allow for volume adjustments and other settings, though occasional issues exist with the companion software. The headset’s open soundstage is a strength, but its noise isolation is lacking.

9. Audeze Mobius

The Audeze Mobius is known for its planar magnetic drivers and 3D audio technology, offering a distinctive listening experience. While it comes at a higher price, its exceptional audio quality and multiple connectivity options make it a top choice for gaming enthusiasts. The headset supports 7.1, stereo, and Bluetooth modes, and the 3D audio works well. However, the price may be a drawback, and the memory foam takes time to adapt for comfort.

10. Sennheiser GSP 670

Buying this headset offers superb sound quality, comfort, and a dependable wireless connection, all in one package. Despite its high price, it delivers top-notch audio and a good microphone. The headset is ideal for gamers seeking a premium wireless experience and remote workers needing an all-day option. However, the connection range can be inconsistent.

For more tech and gaming recs, check out more here at Owner’s Mag!

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Lifestyle

10 Best Robot Vacuums of 2024

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Getting a reliable robot vacuum means you can lay around on your couch while the cleaner does the heavy lifting! Our team searched high and low for the best robot vacuum, and we can say we enjoyed testing them! Here are our top 10 picks for the robot vacuums of 2024. 

1. iRobot Roomba j7+

The Roomba j7+ is the best robot vacuum overall. It features self-emptying capabilities, intelligent navigation, and an easy-to-use app. Despite being loud and having average battery life, it recognizes up to 80 household objects, ensuring your home gets cleaned while avoiding cords and shoes. PrecisionVision Navigation and the P.O.O.P. guarantee add to its appeal.

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2. iRobot Roomba s9+

We all agree that this is the best robot vacuum for pet hair. It features a D-shaped design for corner cleaning, exceptional suction power, and an auto-empty base. Though expensive and with average battery life, it offers 40 times power-lifting suction, 30% wider dual multi-surface rubber brushes, and Dirt Detect technology for tackling excessive pet hair and dirt.

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3. Eufy S1 Pro

If you’re looking for a robot vacuum with powerful suction, look no further. The Eufy S1 Pro boasts an 8,000PA suction and self-washing mop head for unparalleled cleaning efficiency. Intelligent mapping ensures precision, while speed and effectiveness set it apart. Despite being expensive and loud, its cutting-edge self-cleaning technology and power make it a top-tier choice.

Price:

  • $999 on Kickstarter

4. Shark ION AV751

If you need a robot vacuum on a tight budget, the Shark ION AV751 is for you. This robot vacuum offers excellent suction power and a 120-minute run time. Its tri-brush system and stair/cliff edge detection make it efficient. Alexa and Google Assistant integration adds convenience, making it a manageable option for those seeking simplicity.

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5. Neato Botvac D8

The Neato D8, known for its D-shaped design, excels in corner cleaning and advanced mapping. Ideal for smaller homes, it offers 100-minute battery life and a lidar for space mapping. The app supports no-go zones and scheduling, though it can’t map multiple floors and may climb low furniture and ledges.

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6. Bobsweep PetHair Vision

Designed for pet owners, this vacuum excels at pet hair removal and offers smart navigation and mopping capabilities. Its quiet operation and three-inch height allow easy cleaning under furniture. With longer battery life, it efficiently covers large areas. The drawback? Its cleaning schedule may reset unexpectedly, and customer service follow-through can be slow.

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7. Dreame X30 Ultra

This best 2-in-1 vacuum and mop offers quiet, self-emptying, dual oscillating mop heads and MopExtend mop pads. Although it has an app that’s not very user-friendly and is expensive with recurring costs, it provides comprehensive cleaning of all surfaces. Its multi-functional base station and 8300PA suction power ensure efficient home maintenance.

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8. Samsung Jet Bot AI+

If you don’t mind the bulky size, the Samsung Jet Bot AI+ is a good robot vacuum option. Its self-cleaning base adds convenience. This robot vacuum has an attractive design and advanced AI for obstacle avoidance.

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9. Dyson 360 Heurist

The Dyson 360 Heurist offers exceptional cleaning power with solid suction and intelligent mapping. This premium robot vacuum reaches edges effectively, thanks to its motorized brush. Though slow to set up, its precise map fine-tuning and methodical cleaning make it a top choice.

Price:

10. Roborock S8 Pro Ultra

Nothing is more self-sufficient than this all-in-one robot vacuum. It’s self-cleaning, self-emptying, self-washing, self-drying, and self-refilling! Plus, it uses VibraRise mopping and customizable cleaning routines.

Price:

$949.99 on Amazon

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Technology

Can AI Chatbots Become Your Therapist?

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Mental health chatbots have become reliable companions for those who can’t afford therapy. However, these chatbots aren’t a real replacement for actual therapists. They can provide temporary comfort and aid mental health professionals in tracking patients’ moods and other necessary information to provide quality care. But with AI being more accessible and free, especially to teens, will more people depend on AI chatbots in the future?

The Latest in AI Chatbot & Mental Health

character ai ui

Mental health chatbots are on the rise. Wysa and Woebot are two well-known examples. But, one AI chatbot is much more popular than the others: the Psychologist bot on Character.ai. According to the BBC, Character.ai helps millions of users talk to the bot and other mental health-related ones to address any concerns.

Character.ai allows users to create bots to help others talk to their favorite characters or “individuals.” So far, the Psychologist and other mental health-adjacent bots have received millions of messages from multiple users. Character.ai users have shared their reviews on the social media forum Reddit about their experiences with the bot. So far, the bot has received nothing but amazing reviews.

For instance, one user messaged Psychologist to help with relationship issues and to communicate with their partner.

There’s one person to thank for this: Blazeman98. He hoped to help others because he wanted someone to talk to when his friends weren’t available. But this isn’t the only AI chatbot internet users can approach for their mental health concerns.

Other Mental Health Chatbots

Woebot is one well-known mental health chatbot. The team behind the chatbot uses cognitive behavioral techniques to help users talk about their feelings, and the chatbot will respond with compassion. Plus, it can give simple solutions to get you through the moment. It covers multiple mental health issues like needs, feeling capable, relationships, coping, and more. The chatbot helps adults, adolescents, and mothers. You can download Woebot in the App Store or Google Play Store.

If you have anxiety, depression, borderline personality disorders, and other mental health concerns, you can download Youper. This chatbot helps you track your moods every day. Plus, you can chat with the bot anytime you need help.

Wysa is another option to consider if you want an alternative to Character.ai. However, Wysa is ideal for businesses prioritizing mental health in the workplace. The chatbot helps the patient talk about what’s worrying them. Plus, it checks in with the patient and suggests exercises to improve their well-being. However, Wysa can connect patients to professionals.

Addressing Loneliness

Since AI chatbots don’t have any certification or accreditation to give advice or provide counseling, AI chatbots are excellent companions for lonely people. Meta-Gallup reports that a quarter of the global population feels lonely. With the rise of AI, more people can rely on AI to talk to them and provide companionship that others can’t offer, whether in real life or on the internet.

However, Business Insider writer Daniel Cox believes that more people will be lonely as they talk to AI often. It’s all because of the lack of human connection. Gen Z, in particular, will feel this loneliness even more so. Since they grew up with technology, talking to chatbots is a pathway for them when they need someone to talk to when they don’t have anyone else or because of the potential harm social media brings to users.

How Safe is it to Use AI Chatbots?

ai

Although you can talk to an AI chatbot with the touch of a button, it could be risky to depend on an AI chatbot for mental health-related issues or companionship.

One issue that arises when talking to AI chatbots is your privacy. One recent example of a data leak comes from Microsoft when an employee unknowingly leaked 38TB (that’s right, terabytes) of data. That’s a possibility, especially if data isn’t stored properly. Or, in the employee’s case, they posted the wrong URL.

Another issue that comes up is bias and discrimination. For instance, one chatbot was taken down for the language it used while conversing with users on Twitter. Due to the unfortunate incident, it was forced to shut down because of an uncoordinated attack.

The chatbots mentioned above ensure safety and security through data encryption. Plus, they use language that won’t trigger or encourage users to harm themselves or someone else. Additionally, chatbots avoid giving diagnoses and aren’t discriminatory or biased. Moreover, some AI chatbots are HIPAA-compliant, ensuring they follow regulatory health standards. Finally, the chatbots won’t sell your data to third-party or advertising companies.

Final Thoughts

AI chatbots can be a companion when you’re lonely or need to discuss mental health conditions or symptoms. However, they are not a full replacement for a human therapist as they can only provide solutions to help you get through the moment, track your moods, and give you insights. 

Character.ai provides a free solution to talk to a “Psychologist” bot anytime, but note that you’re not talking to a professional. If that’s bothersome for you, you can use other mental health chatbots to direct you to the help you need. This way, you’ll also have a safe and secure experience while conversing with chatbots built by professionals. 

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