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Social Commerce Strategy: 10 Tactics to Increase Sales

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woman surrounded by shopping bags

Ecommerce revenue growth is projected to be 5% higher in 2023 than pre-pandemic. Brands use this opportunity to increase their investment in social commerce. A business should consider using social media platforms when developing a social commerce strategy. Follow these ten best practices that can improve your social selling efforts. 

1. Understand your customers 

woman holding shopping bags

To create a successful social commerce strategy, retailers must first understand that it’s not about them. It’s about the customer. Start by identifying your target customers and their preferences. Use social media analytics to gain insights into their behavior, interests, and shopping habits. This will ensure you invest in the right platforms to connect with them.

2. Create highly engaging content

Engaging, relevant, and high-quality content can correlate to higher sales. Sprout Social data shows that 57% of consumers will increase their spending with a brand they feel connected to. There are many ways to create unique content that helps buyers feel more connected with your brand. Engage with them by responding to comments, asking for feedback, and sharing user-generated content.

3. Make your content customer-focused

Whether it’s a Facebook shop, Instagram shop, or TikTok shop, publishing audience-focused content is the number one key to selling on social media. For example, if you’re a service-focused business, publish contents that help the audience solve their problems. Meanwhile, consumer brands should publish contents that their target customers enjoy. 

4. Leverage user-generated content (UGC)

screenshot of instagram post with comments

Encourage your followers to create and share content about your brand. Your social commerce strategy will be more effective when you leverage social proof. This commonly includes customer reviews and encouraging customers to post photos of the product purchase. Sometimes users post videos of themselves unboxing or using your product and tagging your company.

5. Collaborate with micro-influencers 

The following technique involves developing partnerships with popular influencers in your niche. This could broaden your reach, popularize the brand, and cultivate credibility with that influencer’s audience. However, instead of looking for the personalities with the most followers, go for the most relevant influencers with the most engaged followers. They are also known as micro-influencers.

To create more engaging content, brands must collaborate with influencers to co-create content that truly reflects their unique audience’s interests. In addition, you should ensure that the content is educational or entertaining to influence the audience’s purchase decisions.

6. Leverage live streaming

screenshot of two people in a live stream

Livestream is an effective way to combine the interactivity of in-person shopping with the power of ecommerce. You can host live Q&As, product launches, or tutorials. Then, use the opportunity to answer customer questions in real time. This strategy helps removes barriers to purchase while creating personalized relationships. Always use product hashtags directly in your live broadcasts to let your audience purchase products on the spot.

The screenshot above shows Birchbox’s popular live stream. Birchbox, a cosmetic subscription box company, did a Facebook Live tutorial video where a rep from Benefit Cosmetics put its new BADgal mascara on the eyelashes of Birchbox’s host.

7. Optimize for social search

instagram page screenshot

Brands that want to win in the social commerce space must master the basics of social search optimization. It starts with your content strategy. Focus on creating relevant content that will resonate with your target audience. If the content is good, it’s much more likely to perform well. The following social commerce SEO fundamentals are worth considering:

  • Optimize your social media profiles
  • Make it easy to navigate
  • Write a clear and compelling bio
  • Include an on-brand profile photo
  • Geotag your posts
  • Make sure your location is accessible for local search
  • Use alt text on your creative assets

These simple steps can help make your social commerce content more visible and engaging.

8. Cultivate trust

Cultivating trust is essential for any social commerce strategy to be successful. Shoppers are worried that their purchases won’t be protected or refunded. They’re also concerned about the quality and authenticity of products sold via social commerce channels and fear sharing their financial data with social networks.

 “Customers have lots of choices. And trust is an important part of that choice,” says Dutta Satadip, Chief Customer Officer at ActiveCampaign. Social media is a two-way street. Be responsive to customer inquiries, complaints, and feedback. Use social media as an opportunity to provide excellent customer service.

9. Use AI chatbots to close more sales 

Automated social shopping bots can add conversational prompts that help move your followers through the customer journey. They also allow you to close sales 24/7 while reducing cart abandonment. Aside from that, here’s how using AI chatbots can help you close more deals:

  • AI chatbots can provide personalized product recommendations based on the user’s browsing history.
  • Provide efficient customer support by handling repetitive tasks like answering frequently asked questions, resolving simple issues, and helping customers complete purchases. 
  • AI chatbots can help reduce costs associated with hiring and training additional customer support staff.
  • AI chatbot-generated data from customer interactions can be used to optimize your sales strategy and improve customer engagement.

10. Create shorter paths to purchase

In social commerce, convenience is king! That’s why you should develop an end-to-end buying process across all channels.s And this should be done with as few steps as possible. You’ll need a seamless cross-channel social commerce approach that integrates your online and in-store experiences. In addition, it should connect with and convert social media browsers into customers. The overall process must be based on customer data and insights.

Conclusion

As social media continues to evolve, it will create more brand opportunities to provide convenience to shoppers. Social commerce allows brands to develop seamless shopping experiences and reach consumers in the places that matter. Established channels, such as Instagram and Facebook, are good places when starting with social commerce. But to succeed, marketers must have a clear strategy to connect with their target audience. These tactics will help you grow our social shopping platform when applied effectively. 

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Business

What’s the Best Graphic Design Service for Fast Turnaround

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Best Graphic Design Service for Fast Turnaround

TL;DR: Penji offers the fastest professional design turnarounds at 24-48 hours with unlimited revisions. Small business owners get agency quality without agency prices or timelines, keeping marketing moving fast.

The best graphic design service for fast turnaround is Penji, completing projects in 24-48 hours through an unlimited subscription model. Small businesses get dedicated designers, unlimited revisions, and consistent quality for $499+ monthly, much faster than traditional agencies or freelance platforms like Upwork.

What’s the Best Graphic Design Service for Fast Turnaround?

Your to-do list doesn’t shrink just because your designer is slow. Between running operations, managing staff, and actually making sales, waiting weeks for marketing materials creates problems you don’t have time to solve.

Penji delivers professional design work in 24-48 hours through an unlimited subscription model. You get dedicated designers, unlimited revisions, and predictable monthly costs starting at $499. No chasing freelancers, no agency red tape, just reliable design when you need it.

The Hidden Cost of Design Delays

Every day your promotion sits in a designer’s queue is potential revenue walking out the door. That seasonal sale you planned? The event driving traffic to your store? The website refresh that’s been “almost done” for months? Delays add up.

Most small business owners try one of three approaches: hire a local agency (expensive and slow), find freelancers on Upwork (inconsistent quality and availability), or use cheap services like Fiverr (you get what you pay for). None solve the real problem of getting quality work done quickly.

Why Penji Works for Growing Businesses

Penji operates on a simple premise: businesses need ongoing design support, not occasional big projects. Their platform lets you submit unlimited requests that get completed one at a time, with most initial concepts delivered within 24-48 hours.

The subscription model changes the economics completely. Instead of budgeting project by project and wondering if you can afford that next piece of marketing collateral, you pay one flat monthly rate. Submit as much work as you need without invoice anxiety.

Your dedicated design team learns your business over time. They understand your brand guidelines, know what your customers respond to, and remember your preferences. That familiarity makes every project after the first one faster because you’re not re-explaining your vision.

They handle everything: logos and branding, website design, social media graphics, print materials, email templates, presentations. Whatever your marketing needs, it’s covered under one subscription.

At $499 monthly for the basic plan, it costs less than hiring a part-time designer but gives you access to an entire creative team. For businesses that need design regularly but can’t justify a full-time hire, the math makes sense.

Upwork: Managing Freelancers Takes Time

Upwork connects you with thousands of freelancers globally. The selection looks great until you realize you’re now running a hiring process for every project. Reviewing portfolios, reading reviews, interviewing candidates, negotiating rates… it all takes time you don’t have.

Even after finding someone good, availability becomes your next problem. Quality freelancers stay busy, which means your urgent project competes with everyone else’s deadlines. You might wait days or weeks depending on their schedule.

Then there’s the management work. You’re handling contracts, milestone payments, file transfers, and communication across different time zones. Penji takes care of all that so you can focus on running your business.

Fiverr: False Economy

Fiverr advertises cheap design work, which sounds good when you’re watching every dollar. The reality disappoints more often than not. Decent designers charge $100+ per project and take 3-5 days minimum. Want revisions? That costs extra. Need something more than basic? Quality rarely matches the low prices.

When you add up revision fees and rush charges, Fiverr projects often cost as much as a month of Penji while delivering worse results. Paying a bit more upfront for reliable quality actually saves money by avoiding do-overs.

Making the Right Investment

Your marketing either drives growth or wastes money. Reliable, fast design support keeps your marketing running smoothly instead of stopping every time you need creative work.

Penji’s unlimited approach gives you the creative capacity of an in-house team at a fraction of the cost. Submit work when inspiration strikes, get results within 48 hours, keep your marketing calendar on track.

Test Drive Professional Design

See how much faster your marketing moves with reliable design support. Try Penji and stop letting design delays hold your business back.

Frequently Asked Questions

What happens if my designer is working on someone else’s project?

Your dedicated team manages their workload to keep the 24-48 hour turnaround. They’re assigned to you specifically, not juggling hundreds of other clients.

Can I pause my subscription during slow months?

Check with Penji about their current pause policies. Many businesses find they use it more than expected once they have it.

How do revisions work if I need them fast too?

Revisions follow the same 24-48 hour turnaround. Submit clear feedback and you’ll get updated versions within that timeframe.

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What’s the Best Graphic Design Service for Brochures & Flyers?

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TLDR: For speed and affordabilities Penji is the best scalable design service that matches agency-quality results. Alternative niche options can be Kimp, LogoCent, and Design Spinners.

Did you know that 79% of consumers respond to direct mail while only 45% of consumers respond to emails? In a digital world, physical brochures and flyers reign supreme. But such creations take a learned talent. When you need the Best Graphic Design Service for Brochures & Flyers, you need someone who can keep up with your marketing team.

Below is a comparative guide to the best in the Design as a service industry.

Penji

Penji: Graphic design services

Need some stunning brochures and flyers to create a beautiful vision? Penji is the artistic mind for you. Thousands of marketers and agencies trust Penji’s platform for unlimited print designs for a monthly flat fee.

Features:

  • Unlimited Brochures & Flyer Designs: As many as you want, whenever you want
  • Fast Turnaround: Your first draft brochure or flyer could be in your hands in as little as 24 hours.
  • Vetted Print Designers: The top 2% of talent across the globe are there to help you with your print requirements.
  • AI Platform: An AI can connect you with the most fitting designer for your campaign.

Benefits:

There’s no need to hire an agency and pay agency fees. Get creative without concern over results as Penji can scale for whatever you need, whether you need only one flyer for an event or an entire collection of marketing brochures.

Kimp

Graphic design services

For an unlimited graphic design service that fosters beautiful print opportunities, Kimp is the ultimate all in one experience. Their subscription service is perfectly suited for entrepreneurs and small businesses, making it easy to fold into a budget.

Features:

  • Dedicated Teams: You will be placed with a dedicated team to ensure your branding efforts remain consistent.
  • Video and Graphics: In addition to Kimp for prints, Kimp has a Kimp option for video for motion graphic needs along with branding efforts.
  • Source Files: You own all source files acquired through the process.

Benefits:

You don’t have to worry about your branding efforts being funneled through multiple freelancers – Kimp is an all-in-one solution for motion graphics and print assets like brochures for company cohesion without the stress of managing multiple freelancers.

LogoCent

Don’t let the name fool you; LogoCent makes more than just logos but high quality design pieces and more! If you’re looking for a pay-per-project option without monthly commitment, LogoCent is great for sporadic projects.

Features:

  • Custom Packages: Pricing that matches your necessary project.
  • Brand Identity: Logos and flyers that maintain cohesion between designs.
  • Communication: You’ll have a project manager and taskmaster on hand for full assistance.

Benefits:

You won’t have to create contracts with anyone else monthly, just pay per project with LogoCent when your business needs a one-off flyer for a specific event or an annual brochure type.

Design Spinners

Design spinners: Graphic design services

Design Spinners operates like a fancy ad agency without the price; they’re like a middleman between the personal touch of freelance sites and the upper scale of fancy agencies, and they specialize in brochures, flyers, and marketing pieces.

Features:

  • Specialty Offers: Pitch decks, trade show materials and more!
  • Pricing Levels: Basic flyer features to agency features at premium pricing levels are available.
  • Strategy Focused Design: Those creating your materials will approach your project through a strategic lens to help whatever material is created find success.

Benefits:

It’s more than just a design – whatever project you seek with Design Spinners will provide you with facilitated guidance and tiered levels of service depending on what you’re looking to get most out of it.

Credit for Cover Image: Ron Lach on Pexels

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What’s the Best Graphic Design Service for Infographics Today?

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Best Graphic Design Service for Infographics

Infographics are an effective tool for explaining complex ideas and making them easier to understand. Thus, many businesses use them in their content marketing efforts. If you need to incorporate this powerful tool into your business, here are the five best graphic design services for infographics:

Penji

Best Graphic Design Service for Infographics

For fast, high-quality infographics, Penji is your best bet. It offers unlimited graphic design services for fixed monthly fees. This allows you to get as many infographics, logos, social media graphics, web design, and custom illustrations as you need in a month. Unlimited revisions are also included, assuring you of the exact designs you want and need.

Visme

Best Graphic Design Service for Infographics

Now, for high-converting, engaging, and branded infographics, there’s Visme. It offers an AI-powered interactive platform where you can craft your own infographics from over 1,000 professionally designed templates. Its drag-and-drop tools let you publish your designs in minutes.

Kimp

Best Graphic Design Service for Infographics

Another unlimited graphic design platform, Kimp, can create infographics for your business for a flat fee. Its dedicated team of designers will learn your brand and style, allowing them to craft infographics and other designs that will align with your brand identity.

Canva

Best Graphic Design Service for Infographics

If you have an artistic eye, you will enjoy crafting your own infographics with Canva. It is a free platform where you can create infographics and many other design types using its templates. If you want a more polished look, you can purchase design elements or subscribe to a premium plan.

Flocksy

Best Graphic Design Service for Infographics

With the latest in design tools and an AI-powered platform, Flocksy is another graphic design service for infographics. It takes pride in delivering consistent, high-quality creative outputs aside from infographics. It offers a wide range of services, including video editing, web design, custom illustration, and even copywriting. Its simple, flat-rate pricing makes it a cost-effective design solution.

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