Business
10 Examples of Shoppable Media to Inspire Your E-Commerce Strategy
Stiff competition has forced e-commerce brands to come up with innovative ways to make digital content become positive online shopping experiences. And so, shoppable media was born. It refers to any content that lets consumers purchase without leaving the platform. To better illustrate it, here are ten examples.
Why Should You Use Shoppable Media?
Before we start, let’s look into the reasons businesses should use shoppable media. Here are five key benefits of shoppable media for businesses:
- Increased Sales: Shoppable media streamlines the buying process, making it more convenient for customers to make purchases. This can lead to increased sales and revenue for businesses.
- Enhanced Customer Experience: Shoppable media provides a seamless and engaging shopping experience for customers, which can improve customer satisfaction and loyalty.
- Improved Brand Awareness: By creating shareable and engaging shoppable content, businesses can attract new customers and increase brand awareness.
- Detailed Analytics: Shoppable media provides businesses with detailed analytics on customer behavior, which can be used to optimize marketing strategies and improve customer engagement.
- Competitive Advantage: Shoppable media is a relatively new concept, and businesses that adopt it early on can gain a competitive advantage over their rivals by providing a unique and convenient shopping experience.
Overall, shoppable media is a valuable tool for businesses looking to streamline the buying process, improve customer engagement, and increase sales and brand awareness.
H&M
One of the world’s leading fashion retailers, H&M has made their Instagram account their virtual storefront. They added captivating photos of their products to showcase them to the brand’s 38.2 million followers. The account is full of shoppable content that their fans can get inspiration, discover new products, and buy all within the platform.
Nike
Launching a shoppable Snapchat ad campaign, Nike allowed users to swipe up on the ad and purchase products directly within the app. Through AR lenses, customers could try on products, gain access to exclusive discounts, and revolutionize their back-to-school shopping experience. The sporting company incorporated AR technology into its physical store to show how augmented reality can be used to enhance different aspects of a business strategy.
Urban Decay
To drive traffic to its website while showcasing its products, Urban Decay leveraged Pinterest as its shoppable media platform. The brand’s Pinterest page features a variety of content, including product images, makeup tutorials, and inspirational mood boards. What sets Urban Decay apart, however, is its use of shoppable pins, which allow users to purchase products directly from the platform.
Kate Spade New York
An excellent example of shoppable videos, Kate Spade New York introduced a campaign called #MissAdventure. In a collab work with Anna Kendrick, they showcased the lifestyles of various personalities while strategically featuring the fashion brand’s products. The end of each video provided viewers with a list of featured products that they could conveniently shop from. This is proof that shoppable content is effective in boosting sales while giving viewers an engaging and interactive experience.
Purina Friskies
To provide its customers with a seamless shopping experience, Purina Friskies used a shoppable Facebook ad to market its cat food. When you click on the “shop now” button on the ad, you’ll be redirected to a landing page that displayed a comprehensive list of buying options. This will let them easily select their preferred method of purchase. This approach eliminated the need for users to navigate away from the platform or conduct additional research on their own, making the purchase journey more efficient and straightforward.
Marks and Spencer
Shoppable media isn’t confined to videos and social media posts. You can also use your blog to incorporate this marketing strategy. This is what Marks and Spencer did to promote their products while creating an effective content marketing strategy. Their SEO-rich content paired with convenience shopping adds an enticing appeal to the brand, plus makes it easier for customers to discover their products.
Levi’s
Most people on Pinterest are there to find a product or get inspiration. This is the perfect platform to use if you want to extend your reach and increase sales. Levi’s capitalized on this as they understand that the intent to buy is already there. Thus, its Pinterest page is filled with a wide array of its products showcased in different styles and makes.
Bravotv.com
If you have ever watched TV and seen something that you want to know where to buy it from, you’re in luck as T-commerce is here. A great example of this is the TV show “The Girlfriend’s Guide to Divorce” on Bravotv.com. While watching, you’ll find a bubble on the top right-hand of the screen that shows what the character is wearing and where you can buy it. You can then check it out and buy it, easy-peasy, right?
Zara
Providing new ways for people to shop, Zara has been at the forefront of using augmented reality (AR) in its shoppable media campaigns. The brand’s AR feature, called “Zara AR,” allows you to virtually try on selected items of clothing before buying. To use it, download the app and aim your camera at a sensor in stores or on the website. The AR overlays selected clothes on your image, showing how they look in real-time. You can also rotate the garment to view it from different angles.
Net-a-Porter
Shoppable magazine content is an innovative example of social commerce that blends the digital and offline worlds seamlessly. Net-A-Porter is a prime example of a brand that has taken this concept to the next level by turning its print magazine into a shoppable experience. It allows readers to easily purchase the looks they see in the magazine. The Net-A-Porter app lets users scan a code in the magazine and be directed to the product page where they can complete the purchase.
Final Thoughts
If you’re looking for a new and effective way to boost your brand, shoppable media is the way to go. With it, you’re allowing customers to buy directly from the content they are consuming, giving them ease of use and convenience never before achieved.
Any successful business requires public relations to establish and protect its image and reputation. Fortunately, in the digital world, there are many tools at an entrepreneur’s disposal. This article highlights the ten best public relations tools every entrepreneur should consider to communicate with their target audience and increase brand awareness.
1. HARO (Help a Reporter Out)
As its name suggests, Help a Reporter Out (HARO) is a platform connecting journalists with their stories’ sources. It also allows businesses, organizations, and individuals to share their expertise and insights. They can get in front of a wider audience by offering quotes, facts, and other information to journalists looking for sources for their articles.
By using HARO, entrepreneurs and PR professionals can get their brands in front of a large audience and improve their visibility, credibility, and reputation. It has a free plan aside from its paid ones, with subscriptions that start at $19 per month.
2. Ahrefs
Primarily known as an SEO tool, Ahrefs can also be used as a public relations tool. It provides a comprehensive analysis of a website’s backlink profile. It enables PR professionals and entrepreneurs to see who is linking to their websites. Plus, you’ll know what content is attracting the most links. Through Ahrefs, PR professionals can identify key influencers and potential media contacts in their industry and reach out to them for possible coverage.
Ahrefs can also be used to monitor competitors’ PR and marketing activities. This will provide valuable insights into successful PR strategies. The platform offers four premium plans with pricing that starts at $99 per month.
3. Google Alerts
A free, web-based tool, Google Alerts allows you to monitor mentions of specific keywords or phrases on the internet. This tool can be helpful for PR professionals and entrepreneurs as a way to keep track of their online reputation and brand mentions. By setting up Google Alerts for your brand, products, industry keywords, or even your competitors, you can receive email notifications whenever your specified keywords are mentioned online.
This helps PR professionals stay informed and promptly respond to negative mentions, track positive coverage, and share it with their audience.
4. BuzzSumo
If you need to get insights on what’s popular, viral, and being shared across the web, BuzzSumo is one of the public relations tools you need. It is a content analysis tool that helps PR professionals and entrepreneurs monitor their online presence. And they can reach their target audience effectively. It provides insights into viral content, competitor analysis, influencer identification, and performance metrics.
Its ability to track and measure the impact of PR and content efforts makes it a valuable tool for businesses looking to stay ahead of the competition. It offers a free plan, but its paid ones have pricing that starts at $99 per month.
5. PRWeb
Another valuable tool for PR professionals and entrepreneurs looking to promote their brands, products, and services is PRWeb. It is a PR distribution service that helps businesses and organizations reach their target audience and improve their online visibility.
PRWeb offers a wide range of distribution options, including national and local media outlets, social media, and industry-specific websites, ensuring that press releases reach the intended audience. You can choose from PRWeb’s four plans with subscription fees that start at $105 per month.
6. Respona
One of the most underutilized public relations tools you need to check out is Respona. It effectively helps organizations manage their media and public relations efforts. It provides a centralized platform for monitoring media mentions, conducting outreach to journalists, and measuring the impact of PR campaigns.
The tool includes email automation, press release distribution, and real-time media monitoring to help PR professionals streamline their work and communicate more effectively with their audience. It offers a free trial, but if you want to continue using it, pricing starts at $99 per month.
7. Coverage Book
If tracking and showcasing your media coverage is a priority, Coverage Book is the public relations tool for you. It provides a platform for organizing and presenting media coverage from online and offline sources, including press releases, articles, and social media mentions. It also includes analytics to measure the impact of PR campaigns and provide insights into the performance of media outreach efforts.
Coverage Book is designed to help PR teams demonstrate the value of their work to internal stakeholders and clients. This is a good investment, with prices ranging from $99 to $599.
8. Business Wire
A news distribution service and PR tool, Business Wire is used by organizations to distribute press releases and other news content to media outlets and stakeholders. It provides a platform for organizations to reach a global audience through distribution to a vast network of media outlets and websites, including major search engines, news databases, and social media platforms.
Business Wire is a paid service with varying costs based on distribution and features needed. It offers different packages available to meet the needs of various organizations.
9. NinjaOutreach
A public relations tool that offers a platform for simplifying your outreach efforts and building relationships with journalists, bloggers, and other influencers. NinjaOutreach provides email outreach automation, influencer database search, and analytics to track PR campaigns. It saves time and effort by automating repetitive tasks and providing insights into effective audience outreach.
The tool is designed to help organizations improve their media coverage and build relationships with key influencers. Pricing ranges between $389 and $849 per month.
10. SourceBottle
A journalism tool that doubles as a public relations tool is SourceBottle. It connects journalists and bloggers with experts, sources, and content for their stories. It provides a platform for experts, organizations, and individuals to offer their expertise and resources to journalists looking for references and information.
SourceBottle also offers analytics to track the success of PR campaigns and provide insights into media outreach efforts. The service fee is based on the desired features and the number of journalists and bloggers to be reached. But for starters, you need to create an expert profile for a monthly cost of $25.
Final Thoughts
The world of public relations is constantly evolving. Entrepreneurs must stay up-to-date with the latest tools and technologies to get their messages and stories in front of their target audience. The public relations tools discussed in this list are some of the best in the industry and offer a range of features and capabilities to meet the needs of different types and sizes of organizations.
In 2025, unlimited graphic design has become a crucial part of the day-to-day operations of businesses that can’t afford to hire an in-house designer. And with more unlimited graphic design companies now backed by AI capabilities, scalability and efficiency have increased exponentially.
Let’s unpack all there is to know about unlimited graphic design providers, including features, money-back guarantees, and factors to consider when choosing.
Which Provider Should You Choose?
We’ve done the homework and curated a list of Unlimited Graphic Design providers for you and also negotiated special deals on your behalf. You can see them all below and decide which one fits your business based on your needs.
Unlimited Graphic Design Providers
What Does Unlimited Graphic Design Mean?
These unlimited graphic design services have a monthly subscription business model. That means you can sign up and cancel whenever you like. What sets them apart from your typical freelancer, agency, or in-house designer is you gain access to a workflow that is designed to be quick and to the point.
You’ll communicate with their team through Trello, email, or an online platform. The option given is dependent on the company you choose. For example, only a small selection of services provide a custom built online platform for their customers.
Once you’re connected to their workflow, you can begin submitting as many design requests as you want. Although they all claim “unlimited”, it generally means you can “create” unlimited design requests. It doesn’t necessarily mean they’ll work on them all at once. Usually, they just work on one design at a time. When one completes, they start the next design.
The usual turnaround time is between 1 – 2 days, and that’s just for the first draft. It doesn’t mean your entire request is complete. If you don’t like it, you can request as many revisions as you want, and that will take more time. So it can take up to a week to actually get the design complete if you have a lot of revisions.
Another thing to keep in mind is content. You need to be able to have everything ready and provide all the content needed in order for their designers to get started.
How Does On-Demand Graphic Design Work?
Most graphic design services listed above offer clients a bespoke design platform. For instance, Penji’s design tool is an all-in-one platform where designers, account managers, customers, and their team members can communicate and collaborate.
Although the steps in working with a graphic design company are similar, we’ll use Penji’s design software to share the step-by-step graphic design process.
1. Log in
Once you’ve selected the subscription plan, log in to your design tool and access your dashboard. Most of these tools are user-friendly with a minimal learning curve and prioritize user experience.
This example of Penji’s dashboard shows a list and thumbnails of ongoing design projects. The menu at the top shows the Active, Completed, Drafted, and On-hold projects.
Submitting a design brief is the first step in the on-demand graphic design process. To submit, click the +New Project button at the upper right side of the dashboard.
2. Fill in the title
Think of a relevant project title that will describe the design accurately. Writing an accurate title will make browsing through ongoing projects easier once you have a long list.
For instance, if you’re creating a company logo, you can write “Logo design” and specify the company or industry beside it if you’re handling multiple brands.
3. Choose from design categories
The next step is to choose from the many design categories. Most unlimited graphic design services have around 100+ design categories. Penji has 120+ design categories. Choose one that fits your project.
4. Write a design brief
This step is crucial when working with on-demand graphic designers, as this will make or break your project outcome. Writing a thorough, clear, and well-thought-out design brief makes it easier for designers to understand exactly what you want.
Penji’s design platform has a few reminders on the left side when writing design briefs. Ensure you follow the tips for a better design outcome.
5. Attach files and images for inspiration
Some customers can’t express themselves clearly through written instructions. You can attach files and images to support your written descriptions with visuals. Attaching sample logos also helps lead designers in the right direction. Attaching your competitors’ logos is also a way to make yours better.
You’ll also need to choose the source file type in this step or let designers pick for you.
6. Choose a brand style guide
Subscribing to unlimited graphic design services means you can request any visuals for multiple brands. Penji’s design tool lets you save and categorize your brand style guides in folders. This way, you only have to choose a branding guideline for designers to follow.
Once you’ve chosen the associated brand, click the Create project button to start the process.
7. Wait 24 to 48 hours
Although most on-demand graphic design services’ turnaround is 24 to 48 hours, some companies may take more than two days. This is due to complex projects like illustrations or web pages.
Wait for the first draft and ask for revisions until you’re 100 percent happy with the design. Download the source file, and you’re good to go!
Why Should You Sign Up for Unlimited Graphic Design Services
Subscribing to unlimited graphic design services is more convenient than hiring freelance designers.
Here are factors why many users choose to outsource their design needs to unlimited graphic design services:
- Work with vetted designers and choose from various skill sets. There is no need to search for another designer fit for a particular project. The company will assign you the most suitable designer.
- AI integration. The best unlimited graphic design providers make sure that their vetted designers have updated training and are able to take advantage of the latest tech, including AI.
- No need to worry about additional fees as you only have to pay fixed monthly rates and get unlimited designs. Revisions also come at no extra cost.
- You don’t have to worry about graphic designers going MIA and abandoning crucial projects. Each design project is managed by an account manager who will check if deadlines are met on time.
- Signing up and canceling subscriptions with on-demand graphic design services is easy. You can sign up if you need a stream of designs while setting up shop and cancel anytime without incurring cancellation fees.
- Fast 24 to 48-hour turnaround, which prevents any bottlenecks in your marketing campaigns.
- Request to change assigned designers if you’re unhappy with their work at no additional cost.
- Organize your projects and brand style guides if you request multiple brand designs. The custom design platforms make managing projects efficient and convenient.
Are they worth it?
If you have a lot of design needs, they’re definitely worth it. Being that it’s a monthly recurring investment, you’ll need to make sure that you have the need for an ongoing graphic design service. This graphic design service model is comparable to outsourcing a designer yourself, except much of all the management work is done by the company. The quality of designs and turnaround time also tends to be significantly better when outsourcing a designer yourself.
Introduction
Many companies settle for unlimited graphic design services as the happy medium. With a flat monthly fee, brands can access as many requests as needed at an expedited rate without the hassle.It is efficient, cost-effective, and stress-free.
But which is the best creative service design firm for you? The following are four top agencies that offer creativity as a service.
#1 Penji: The Best Unlimited Graphic Design Service Overall
Penji is a well-known name in the vast graphic design industry. It has a great reputation thanks to quality service, turnaround and reasonable pricing. A flat monthly fee grants access to a professional design team that tackles logos, advertisements, social graphics, packaging and even websites.
Pros
- Quick turnaround time—many designs within 24-48 hours.
- Unlimited revisions until satisfaction.
- An easy-to-use platform for submission and tracking.
- A vast array of design opportunities from marketing to branding.
- Designers are dedicated to your projects, getting to know your style.
Cons
- The monthly subscription does not cover writing or video editing across all plans.
- Complex requests may take longer than 48 hours.
#2 Kimp: Affordable Unlimited Creative Design
Kimp is well-known for being an economical alternative that still provides dependable design help. Kimp is unique in that it combines graphic design and video design in one strategy. Thus, it’s perfect for companies looking for social media support, advertisement content or YouTube graphics.
Pros
- Transparent pricing on a per-month basis.
- Unlimited requests and unlimited revisions.
- Graphic and video design in one plan.
- A dedicated group works on your projects.
Cons
- Turnaround might slow as requests increase.
- Communication is limited to Kimp’s internal platform.
#3 Flocksy – Creative as a Service Agency
Flocksy offers more than just design; it’s more of a creative as a service agency covering unlimited writing, video editing, even voiceovers. Thus, if you require several different types of creative coverage in one space, this could be the place for you.
Pros
- Unlimited tasks completed for a diverse array of options.
- A dedicated team learns your preferences over time.
- Fast turnaround, often 24-hour delivery.
- Perfect for businesses needing more than graphic design.
Cons
- Monthly pricing is greater than that of graphic-only agencies.
- Can feel overwhelming if only looking for graphics.
#4 Delesign – Scalable and Flexible Solution
Delesign is all about flexibility. It covers plans that accommodate small businesses and growing businesses. Additionally, you can select between day or night shifts so your projects get completed even faster.
Pros
- Flexible plans to accommodate small and growing businesses.
- Wide range of illustrations in addition to designs.
- Designers are dedicated, making feedback easier.
- Day and night shifts available for faster turnaround.
Cons
- Smaller agency so it can sometimes be capacity limited.
- Certain advanced offerings require additional fees.
Featured Image Credit: Tranmautritam from pexels
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