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Why The Second Amazon Headquarters Should Choose Toronto

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Second Amazon Headquarters

Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.

The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.

The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.

 Second Amazon Headquarters

The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.

Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”

Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.

If you are an agency from Toronto, and wish to contribute, please fill out this form here: https://ownersmag.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Design Pickle Vs Penji: Which Is The Best Unlimited Graphic Design Service? (w/Promo codes)

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Design Pickle vs Penji cover

Two names dominate the unlimited graphic design space – Penji and Design Pickle. Design Pickle vs Penji, which is the better service for you? We signed up for both companies and see who offers a better service, so you don’t have to.

Unlimited graphic design companies are a new breed of services that are gaining popularity in the last few years (see the complete list of unlimited graphic design companies). Their promise is simple, you pay a flat monthly rate and get unlimited design projects for the month.

No hiring, no HR, no interviews, and absolutely no managing on your part. Just submit the designs, and the company will find the best designer for you and take care of the rest. Sounds too good to be true? We did an in-depth review of Penji and Design Pickle (coming soon) to see if the promise is real, and the promise holds up.

Today, we’ll see which of these two unlimited graphic design service providers offer the best value for your money. For our comparison review, we’re going to look into the following criteria: Speed, Quality, Communications, Ease of use, and Value.

DESIGN PICKLE VS PENJI – QUICK SUMMARY

This is a rather long and extensive review. So if you don’t want to go through everything, here’s the TL;DR

  • We signed up for both Penji and Design Pickle’s $399 plan to see which company provided a better service and experience.
  • Pricing differences: Penji’s pricing included more design types. Design Pickle didn’t include Logos, complex infographics, and presentations.
  • Custom Illustrations: Included with Penji’s Team ($499) and Agency ($899) plan. Design Pickle charges $499 add-on on top of your existing plan.
  • Quality test: Both companies received the same four projects with the same exact wording, attachments, etc.
  • Design Pickle won “Versus” blog Featured Image
  • Penji won Facebook Cover Image For Digital Pub, Print Magazine Cover Re-Design, and Content Infographic Re-Design.
  • Creativity & details: Penji’s designs were more creative and got the small details
  • Customer support: Design Pickle had more responsive support and online knowledgebase. Penji’s account manager was more responsive and proactively emailed us.
  • Turnaround: Both companies delivered 2-3 drafts within 24 hours. Revisions were also speedy. Design Pickle took 12 – 24 hours for revisions, while Penji usually turnaround revisions the same day.
  • Platform & Integrations: Both had intuitive and easy-to-use platforms. Design Pickle had more integrations. Penji’s slack integration was difficult to use and requires dev help.

Final verdict

Choosing between Design Pickle and Penji, the winner is Penji in several categories. Design Pickle did win in a few categories. However, Penji won in the major categories that mattered. Penji’s design quality, attention to detail, and creativeness tends to be superior.

Penji offers better value by covering more design categories. Penjis’ design team was also more responsive and felt like working with people instead of processes and canned responses.

Design Pickle was excellent in terms of their processes and operations. However, that shows in the design output and communication. Everything felt more mechanical, robotic, and templated.

Penji promo code

If you want to give them a try, use this Penji promo code “OMDVP25” to get 25% off your 1st month.

Design Pickle’s promo code


DESIGN PICKLE VS PENJI FULL REVIEW

Although both companies offer the same services, their pricing model is very different. Design Pickle separates their plans into Pro and Standard. Standard starts at $399/month and you’ll be working with a Philippine designer for next-day turnaround.

Design Pickle's pricing table
(Pricing as of 4/2/2020. Picture edited to fit article. )

Meanwhile, the $995 lets you work with the designer via Slack for real-time communication and same-day delivery. You also get advanced infographics, animated GIFS, and Powerpoint designs for the Pro plan.

Penji’s pricing, on the other hand, has three tiers. Penji’s low plan is ironically called its “Pro” plan. At $399/mo it costs the same as Design Pickle’s Standard plan and appears to offer the same level of design service. Design Pickle offers Zapier integrations. Although Penji doesn’t offer Zapier integrations, they have an Invite feature that lets you add more than one user to the account. I personally find that very useful.

Penji's pricing table
(Pricing as of 4/2/2020. Picture edited to fit article)

For this review, we chose to sign up for the $399 Standard plan from Design Pickle vs $399 Pro plan from Penji. Here’s a chart to compare the two plans side by side.

DESIGN PICKLE VS PENJI $399 PLAN COMPARISON

The pricing page alone doesn’t tell the whole story. We want to know exactly what each plan offers and what you get in terms of design offerings for $399/month. After digging around their websites and asking their support chat, we uncovered more details each plan has to offer. Here’s a chart we made to showcase all of the hidden features and important benefits included with the $399 plan from each company.

Design Pickle vs Penji: Basic plan comparison chart

There’s a number of differences between the two Company’s offerings for their base $399 plans that you need to be aware of.

# Of Designers

This is how many designers you’ll be working with essentially. Design Pickle’s pricing plans indicate that they will assign 1 designer to you and be working with just that designer. Meanwhile, Penji doesn’t assign you to any designer until you actually create a project. When you create a project, they will assign you to the best available designer for that type of project.

Penji’s support team told me they utilize this method of assigning to make sure we only work with designers who are actually good at the type of design we’re requesting. I’ll have to give a point to Penji for this one.

Logo Designs

Design Pickle explicitly stated that they only offer Logo design for their Pro plan ($995/m). Penji’s pricing page doesn’t explicitly state it, but their customer support confirmed that they include logos for all plans.

Illustrations

Neither company offers custom illustrations as a part of their $399 plan. However how they incorporate it is uniquely different. Penji packaged Custom Illustration in their Team ($499) and Agency ($899) plans.

Design Pickle doesn’t include Custom Illustration in their Pro plan ($995). To get Custom Illustrations, you will need to pay an extra $499 add-on every month that you need an illustrator.

Design Pickle vs Penji: Here’s what it will cost you to get custom illustrations with each company.

Penji: Team plan $499 / month (includes Custom Illustrations)

Design Pickle: Pro plan $399 + $499 Custom Illustration add-on = $898 / month

It costs quite a bit more to get custom illustration with Design Pickle. If you rarely need custom illustrations, this won’t be an issue. But if custom illustration is a big part of your design needs, you might need to look closely at this.

1. REGISTRATION AND ONBOARDING

Design Pickle vs Penji’s registration process was both smooth and efficient. I didn’t feel either one asked too many questions or complicated things. Penji allows you to sign up for any plan you want right away. Meanwhile, Design Pickle only lets you sign up for the Standard plan. To register for the Pro ($995) plan, you need to schedule a demo

Design Pickle versus Penji’s Onboarding

After I signed up for their services, both led me straight into their online portal right away. I was able to create my first project almost immediately. There wasn’t actually a “Welcome” email with Design Pickle, which was strange, I figured they’d send me something. I did get a handful of emails, one of which was a brilliantly created video that showed me how to write a better project description. The video was quite long, but it was polished, well written, and hilarious. I love that about their company.

Penji was very conservative with their onboarding. I received an official “Welcome to Penji” email with essential information, which was nice. Then the next day I received an email from someone named Charmaine from their company. It wasn’t a templated or auto-responder email, it was my account manager emailing asking how I was doing. I liked that.

2. CREATING DESIGN PROJECTS

Now for the real question – who provides better quality designs? All the features, bells, and whistles are pointless if the company can’t turnaround quality designs for you.

We created three test projects and posted them to Penji and Design Pickle. To make sure everything was fair, we submitted all projects with the exact same description and attachments. We even went as far as giving them the same exact feedback on each of the drafts.

Here are the test projects:

  1. Facebook Cover Image For Digital Pub
  2. Print Magazine Cover Re-Design
  3. Content Infographic Re-Design
  4. “Versus” blog Featured Image

As a digital publication, we work with design agencies and freelancers to get our design work done. These projects are taken directly from our queue. We chose these projects specifically because they all require different skills to complete and will give us an idea of how versatile each company is.

3. TURNAROUND TIME

We submitted the four projects to both Penji and Design Pickle respectively. Both the drafts and revisions were quick by both companies.

Design Pickle

We received drafts for 2 out of 4 projects back the next day. This was very fast – much faster than any of the freelancers we’ve hired. One of the projects didn’t receive submissions because my designer had a question that needed a response, which was understandable.

Upon submitting revisions, I started to see delays. Even when I submitted simple revisions, it seems to always take 24 hours no matter how small or big the revisions were.

Penji

We received drafts for 3 out of the 4 projects back from Penji within 24 hours. Just as fast as Design Pickle. My designer also asked a question about one of the projects, but she skipped that one and worked on the 4th project instead of waiting for my response.

Revisions were usually done the same day. And I noticed that if my designer isn’t online, my account manager would assign another designer to quickly jump in and make the revisions.

Turnaround Winner…Penji

In terms of turnaround time, Penji is the faster company. Both companies were fantastically speedy with delivery and I can’t say I was disappointed with either company. However, Penji was able to deliver fast revisions, especially simple ones much quicker. And that’s important because waiting 24 hours for a fix on a small grammatical error is frustrating.

4. DESIGN QUALITY

Now for the ultimate reveal. Design Pickle vs Penji, which company produced better quality design? See for yourself.

“Versus” blog Featured Image

Blog Graphics Comparison

View DP’s design | View Penji’s Design

This was a fairly simple blog graphic request. We write a lot of comparison articles and wanted a featured image that we can use as a template and swap out names of products or companies we’re comparing.

Design Pickle: My designer’s name was Arvin. It took us several revisions to get to the final product, and overall it’s very close to what I had envisioned. 8/10

Penji: My designer’s name was Kenny. It also took several revisions, however, I can’t say I was pleased with the final product. It felt like Kenny was just following literal instructions and nothing more after the 2nd revisions. I give this project 5/10.


Facebook Cover Image For Digital Pub

Design Pickle vs Penji Facebook Cover Design Comparison

View DP’s design | View Penji’s Design

One of our publishing partner Consumer’s Guide needed a new Facebook cover photo. This was a fairly simple design request, with the exception that you have to check out the website and understand what the company does in order to create a banner. I gave special instructions such as …use the Logo in the design and showcase what the publication does on the cover image.

Design Pickle: Given I was impressed with Arvin on the 1st project, I was thoroughly disappointed with this one. I don’t think the designer ever went to the website to review the publication at all. Just a glance would’ve helped. This looks like 6 random images from Pexel or Unsplash stitched together. 3/10

Penji: Rowell (a different designer) was assigned to this project, and it seemed like he took the time to review the website before designing. I didn’t even know, but apparently there was a new logo on the website that I wasn’t aware of. Rowell took the time to ask for the new logo. The end result was beautiful and our friends over at Consumer’s Guide loved it. 9/10


Print Magazine Cover Re-Design

Magazine Cover Comparison

View DP’s design | View Penji’s Design

By far one of the most important projects for us. We’re both a digital and a print publication and this spring we’re releasing another edition of Owner’s Mag. The designers are tasked to design the actual cover for Owner’s Mag second edition print magazine. All instructions, copy, and even past designs were given. The cover needed to look professional, refined, and most importantly highlight the Coronavirus Pandemic. I also asked for this to design in Photoshop.

Design Pickle: I was assigned to Alyssa randomly, and wasn’t sure why. The first draft was atrociously bad and she gave me Adobe Illustrator files instead of Photoshop like I had requested. Arvin (my main designer) was quickly re-assigned to fix the design. Several drafts later, it’s just nowhere near the level of polish and professionalism that we needed. I gave instructions to “Highlight the Coronavirus” section. My designer proceeded to make the texts CORONAVIRUS texts bigger. Quality rating: 3/10.

Penji: Billie was assigned to this project. The first several drafts were simply amazing. It was clear to me that Billie has designed plenty of magazine covers before as she knew where to place things and how to organize content blocks on a cover. It took a few revisions to be perfect, but I was happy from the beginning.

What I was most impressed with was how she clever highlighted the “Coronavirus” section. I was speechless at the final product. I showed the design to my editor and they couldn’t believe it didn’t come from one of the design agencies we hired. Of all the designs we submitted, the quality and level of creativity in this design far exceeded our expectations. And this is the design we will likely be going with for our print edition. Quality rating: 10/10


Content Infographic Re-Design

View DP’s design | View Penji’s Design

Infographics are some of the most challenging and difficult designs to get right. We’ve hired a lot of people to design infographics for us, and it’s hard to find someone good who understands how to design infographics. Infographics need to be entertaining to look at. And they also need to present statistics and numbers in a creative and meaningful way that’s easy to read and digest. We weren’t sure how either Design Pickle or Penji would fare in this. If anything, we expected both companies to do poorly.

Design Pickle: Arvin did follow instructions, however, there was no creativity in the design. It’s just left and right blocks of texts and icons. The icons were all of the different stylings, clearly from different designers on Freepik or another free resource site. And there’s just no creativity in this design. It looks boring, bland, and the numbers are just displayed. It’s hard looking at this design and imagining a lot of thought went into it.

I have to be fair and say that it’s not a bad design, but it’s not an infographic. Not even close. And this isn’t something we can use to publish for our audience. Design quality: 4/10

Penji: I was assigned another designer from the beginning, but requested for Billie given how impressive her Magazine cover design was. The result – absolutely breath-taking. The gradient is beautiful and easy to look at. Each item from 1 – 8 was organized and flow gracefully down the page.

Each icon makes sense with its content block. And the way the 55%, and 78% statistic was intelligent and meaningful. All of the content seems like they fit and flow together. This infographic design is on the same level of professionalism and detail that we’re used to from working with design agencies in our city. Design quality: 10/10

5. ATTENTION TO DETAILS

Both designers from Penji and Design Pickle were fantastic individuals to work with and we don’t have complaints with either Arvin or Billie. However, designers from Penji seem to pay more close attention to the details of the designs. In several designs, if you inspect closely, you can see how much attention Penji designers put into all the little details.

There was a lot of little errors from Design Pickle’s submission. The woman in the pink shirt icon is duplicated in two of the graphics. The 78% graphic didn’t make any sense and you can’t see the tiny icons inside of the icon.

The other thing that bothered us was the use of colors. The design on the left had poor color choices for the background colors. The light-blue is used twice, and they connect and bleed into each other (1 and 7). Penji’s design on the right had colors that complement one another and just overall looks more professional.

6. CREATIVITY

Creativity is a difficult thing to measure and ask for. It’s easy to tell your designer to “be creative” with the design, but it’s almost impossible to pinpoint. Creativity is one of those things where you just have to trust that your designer has.

My experience working with Design Pickle vs working with Penji was polarizing. Despite giving the same instructions and feedback word for word, the outcome was completely different. Design Pickle’s designers were great at following detailed instructions and almost too good to the point where they didn’t put in their own creativity.

For the Magazine cover design, I gave the following instructions

  • Have stock images of people moving and working in the background to show movement
  • Make Product Review and Exclusive sections stand out
  • The major headline is “Coronavirus Pandemic Explained”. Make this the most prominent element on the page

As you can see from the image above, the two designers both had a different creative vision for how to make the Coronavirus section stand out. To us, Penji’s vision was more creative and impactful.

ONLINE PLATFORM

Both Design Pickle and Penji have their own dedicated platform, which is both a good and a bad thing. We personally prefer if their designer just joins our platform and works with our team on Asana or Trello. But we understand their business model can’t allow for that kind of personalization.

Both platforms were super easy to use and I have very little complaints. They’re not complex platforms and are both seamless enough that you won’t need any complicated tutorials or share-screen walk-through to get the hang of.

I didn’t like how Design Pickle’s platform constantly tries to sell me their CEO’s content. The platform tries too hard to get me to click on links to his podcasts, webinars, etc. and I was more annoyed than appreciative.

Penji’s platform is cleaner, less bulky, and didn’t try to sell me anything. And that, I appreciated. I get that Design Pickle wants to get more clicks and signups for their CEO’s webinars, but there are better ways to do that.

INTEGRATIONS

One of the things I love about Design Pickle is its abundance of integrations thanks to Zapier. Although I haven’t used it myself, my co-workers swear by it and have used Zapier integrations with other software. I don’t know how their Slack integration works because we signed up for the Standard plan, but I have a feeling it’s not actually an integration, but more so someone joining our slack team and working with us. And that’s a great thing.

Penji didn’t have Zapier integration, instead, they have Slack Integration API. It was a bit complicated and required our developer to actually setup with our Slack. Definitely not user-friendly or intuitive. This point goes to Design Pickle.

COMMUNICATIONS

Communication is VERY important in graphic design. Both companies did an exceptional job communicating within all of the design projects. Despite not being able to meet or talk to any of the designers and having everything be done online, communication always felt responsive and tight with both companies.

The one thing I like about Penji was that my account manager was very active in communicating with me. I believe I also had an account manager for Design Pickle, but I can’t even remember their name since they rarely contacted me except when I wanted to cancel.

My account manager, Charmaine, emailed me right after I signed up and personally contacted me when she saw that I wasn’t happy with some of the revisions. That’s an extra layer of care that Penji gave that was missing from Design Pickle. And to me, it made a huge difference in my overall satisfaction.

CUSTOMER SUPPORT

Design Pickle vs Penji’s customer support. Both companies provided top-notch customer support and both were very responsive to my needs.

Design Pickle shined in two major areas when it comes to their support. They use Intercom for live chat and during most day-time hours someone was available to answer me. They also have a knowledge base where you can look up commonly asked questions, although I’m not sure how useful this would be since this is a service and not a complex SaaS software. Regardless, it was a nice thing to have just in case.

Penji’s customer support was also excellent as my account manager was a real person who constantly checks on my projects and contacts me proactively whenever there was an issue. I really liked the human element that Penji always seems to provide. The downside is that there’s no live chat. And whenever I needed help, the chat interface of Penji just sends an email out to my account manager.

Overall, both companies were great. Design Pickle responds faster and has more online help resources. Penji, on the other hand, has a very active account manager who proactively emails me.

OUR FINAL VERDICT

Choosing a winner is difficult as both companies are great in their own respective ways. Both have been around for several years, however, I believe Design Pickle has been around longer. Both provide a great experience and I can’t say I’m upset or disappointed with either service. But there are many areas where one outshines the other.

Design quality – Penji

Of the four projects, Design Pickle won 1/4. Penji won the remaining 3/4. The clear winner in terms of design quality goes to Penji. From our experience, the design quality, creativity, and attention to detail were better with Penji than with Design Pickle.

Turnaround time – Tie

Design Pickle vs Penji in turnaround is a complete tie. Both were exceptionally fast with their initial drafts and also revisions. Design Pickle lagged a bit and usually took 12 – 24 hours to complete revisions, but my designer turned around more drafts than Penji.

Penji even though turned over fewer initial drafts, the designs were higher quality and revisions were usually the same day. Both providers were incredibly fast by any standards, therefore we call this one a tie.

Attention to detail – Penji

Penji outright wins in this category. In just about every design submission we received, our designer from Penji seems to pay closer attention to the little details than their counterpart at Design Pickle.

Creativity – Penji

Design Pickle vs Penji’s creative output is actually a close one. Arvin from Design Pickle was great at the Versus blog graphics. It was so creative that we’re using it for this specific review. However, Arvin and the other designers assigned to me seemed to stumble at more complex projects such as the infographic and Magazine cover.

Penji designers tend to ask me more questions and submit more drafts for me to choose from. You can see from the designs above, submissions from Penji generally appear more refined, creative, and artistic.

Overall, Penji wins at the creative output.

The winner…

Design Pickle vs Penji – the winner has been decided. It’s Penji. Both companies are exceptional, however, we chose Penji for the following reasons:

  • Penji offered more value for the same price
  • Better quality design, attention to detail, and creativity
  • Felt like I was working with real people more than processes and automation

This certainly doesn’t mean that Design Pickle doesn’t have good designers. We acknowledge that luck could play a role. Perhaps Arvin from Design Pickle wasn’t the best pick for us. And perhaps we got paired with the best designer on Penji. Who knows. But factoring in multiple criteria and testing various types of design projects, we concluded that Penji gave us a better experience and proved to be a better value.

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How a Virtual Assistant Can Make Blogging Better

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As a blogger, engaging on social media platforms can be draining. It’s one of the biggest challenges that most encounter among the other tasks required. Unfortunately, if you’re a professional blogger who works alone, it’s inevitable to be a jack of all trades. So instead of allotting time to the tedious workload, have you considered hiring a virtual assistant? 

Although there is an automated social media scheduling software out there, nothing can beat a human’s initiative. As a solo professional blogger, there are times when you can forget to schedule a post. Also, there are moments when minutes are spent over simple tasks on social media instead of focusing on your content. Let’s go over the perks of having a virtual assistant. 

What’s a Virtual Assistant? 

A virtual assistant allows you to spend your time more efficiently. Hiring your personal VA saves you time and lets you focus on more essential aspects of your business. So it’s more convenient for you to hire an outsource virtual assistant on a trusted freelancing marketplace. 

For virtual workers, a study reported that 91% are more productive in work from home setup. Also, it’s more cost-effective on your part to hire a virtual assistant that you can pay by the hour. Hiring a virtual assistant can save at least 78% of operating costs annually. 

Besides, did you know salaried employees can only be productive for less than three hours per day? So instead of hiring someone to work directly with you, it’s best to hire a remote worker. If you’re worried whether your VA might lie about the working hours they’ve rendered, use a time-tracking application. 

Here is a few time-tracking software you can require for your VA: 

  • Check-in
  • TimeCamp
  • Hubstaff
  • FreshBooks
  • TMetric
  • Toggl
  • TopTracker
  • Harvest
  • Similar

Virtual Assistant Workload to Outsource 

When hiring a virtual assistant, there’s a long list of activities you can require in their job description. According to statistics, over 60% of virtual assistants attained a college education. So you don’t have to worry whether they are qualified for the job. However, most VA requirements are more on simple tasks. You need to pick out a detail-oriented individual that doesn’t require micro-managing. 

Here are a few tasks a virtual assistant can do on your behalf: 

  • Curate your social media feed
  • Focus on writing relevant copy for your social posts. 
  • Social media posts, submission, and voting
  • Create and schedule tweets
  • Keyword research
  • Simple SEO update 
  • Proofread and edit your articles
  • Revise old blogs to keep them “fresh” for search engines
  • Online research for topics, posts, and credible sources 
  • Add tags to images, old blogs, and other items
  • Podcast, video, or audio transcription
  • Market research
  • Manage your email

Other than the tasks listed above, it’s possible to hire a VA to manage your booking schedule, answer your calls and keep your books. For most professional bloggers, simply hiring a virtual assistant can already take a huge burden off their shoulders. While someone takes care of the mundane tasks, you can focus on polishing and planning your content.

How Much Will a Virtual Assistant Cost Me?

The hourly wage of a virtual assistant depends on the workload you require. It also depends on the country he or she is located. For example, the Philippines is one of the most popular countries for hiring virtual assistants. As the country has a large English-speaking population, it’s possible to hire a personal assistant who does the job well. 

In some countries, the hourly wage can start between $2 to $5. If you want to look for a VA in the U.S., it will cost you $7 to $15 hourly. However, the previously specified hourly rate only applies to simple tasks. If you want to hire a virtual assistant and require more workload, you need to raise your budget. It’s best to expect to pay somewhere between $20 to $50 an hour. 

Sites to Hire Virtual Assistant

As the popularity of hiring virtual assistants grows by the year, there are many freelancing platforms made available online. Here are a few websites you can explore: 

In Conclusion

In the end, hiring a personal virtual assistant is worth considering if you want to ease your workload. First, assess your needs and figure out the qualities you’re looking for in one. After finding a compatible VA that will suit you, it would greatly help your blogging business. 

Meanwhile, you can read some content writing statistics here to help you plan your next move. 

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Best Graphic Design Tips You Need to Use

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Many businesses know that graphic design has become beneficial to their branding and marketing efforts. With this in mind, many businesses are looking to invest in graphic design not only to establish their identity but have them stand out from the crowd. That’s why some businesses may want to hire graphic designers to do their work.

Fortunately, even if you’re not a graphic designer, you can still learn to create a graphic design through DIY graphic design tools. Or you may opt for graphic design services that will do the job for you. Whatever you decide, here are some graphic design tips you should keep in mind.

1. Think of Your Audience

Before conceptualizing your design, think of your audience first. Let them serve as your inspiration in creating a graphic design. After all, you’re connecting and reaching out to them. When identifying your target audience, one of the key aspects in determining yours is demographics. This can guide you into choosing a color or font. It might even help you decide which pictures to add to your graphic design.

Whatever you decide, it’s always best to focus on your audience at all times. 

2. Find Inspiration

Once you’ve decided on your target audience, the next best thing to do is look for inspiration. Graphic designers do the same thing with their projects. And you can find graphic design work on sites like Behance or Dribble to give you a perspective on the design you want to produce. 

3. Choose Fonts Carefully

The rule of thumb in typography is to use two fonts maximum. Graphic designers should use fonts from the same family. Let’s say you want to use Helvetica for your design. Since you need to stay consistent, you can use the weights available from the font family.

Another rule to consider when using fonts is to use contrasting ones. But you must ensure that the chosen fonts go well together. The best combination would be a Serif and a Sans Serif one. 

4. Decide on a Color Palette

With thousands of colors available, you might not have an idea of which colors to pick as your base. Some would use a base first, then decide if they want a palette or follow the color wheel. This is one of the great graphic design tips because of how emotion and color are connected so strongly.

Fortunately, you don’t have to guess which colors go with what since there are sites dedicated to generating palettes for you. If not palettes, they would choose adjacent or complementary colors. Here are some sites to consider:

5. Create Order and Structure

You want to ensure that your graphic isn’t created without any form or structure. Even those with symmetry still have some structure. Make sure that you align all the elements of your design to present your designs well.

6. Use White Space

At first, you might wonder what designers mean when they say white space. You don’t have to design something against a white background all the time. This is the space where you don’t put design elements on, and it’s an important thing to consider when creating any design. This will help you organize elements much better and make your design look clean and simple.

7. Add Icons

As a replacement for text, icons can act as a visual representation of messages. You don’t have to go overboard with adding icons. Use it wisely and ensure that it has an overall function in your design.

Add some here and there, like in digital ads, for instance. One of the more clever graphic design tips is to use the icons from social media platforms rather than type out their names. This way, it saves you space from typing things.

8. Apply Visual Hierarchy

Visual hierarchy is another concept to understand in graphic design. Aside from order, you want to ensure that the objects are placed in visual importance. Hierarchy will help you achieve that. Here are the key elements of visual hierarchy to remember:

  • Size
  • Contrast
  • Color
  • Texture
  • Proximity

9. Keep Your Design Simple

Noting all these elements and thinking about how to sneak them into your design, you might not know how to fit them all there. But here is a great graphic design tip: less is more, and that’s true. You don’t want to have so many components there that could cause more confusion to your target audience. 

10. Learn Trends and Updates

Trends can tell you what’s hot in the design industry. Knowing trends or looking at graphic design statistics can give you an idea of what’s happening.  While many would say not to follow graphic design trends, it’s best to know how you can modernize or tailor your designs to trends. Or to keep up with an emerging target audience.

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