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Why Amazon HQ2 Should Choose Austin

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Amazon HQ2

Amazon had made October a busy month for city officials. The bid for Amazon HQ2 had a deadline of Oct. 19, 2017. The city to make the top 20 list featured Austin, Texas. The Greater Austin Chamber of Commerce had presented the city’s proposal for Amazon’s HQ2 on Wednesday, a day ahead of the deadline. Austin officials confirmed that there were no local financial incentives included in the proposal for Amazon HQ2. Despite the bid, this does not eliminate Austin from the competition. Instead, this forces companies to focus on the great surroundings of Austin and of what the community has to offer.

The city of Austin is the fastest growing city in the United States with an economic growth rate of 6.1% from 2011-2016. This is due to their status of being the next Silicon Valley. Austin is gradually morphing their city into a tech hub. This version of Silicon Valley offers high affordability to Austin investors, which is unlike the original hub. The community preserves a young, educated population and is surrounded by Venture Capitals. The living factors include a thriving restaurant and music culture. The city of Austin is an attraction to young techies and entrepreneurs.

“Texas is a hotbed for the tech industry, and both Austin and Dallas have proven themselves to be among the most sought after locations for companies looking to grow and thrive,” Governor Abbott said. “… I am confident that the economic advantages of an Amazon expansion in Texas speak for themselves, and make either Austin or Dallas an ideal fit for Amazon’s HQ2.”

Amazon HQ2

Image From iStock

The job growth for Austin predicted a production of 9,000 new tech jobs in 2017. Professional engineers, researchers, and etc were already flooding the city. When Amazon decides to pick Austin as their new home for HQ2, it won’t be difficult to search for employment. Perhaps Amazon will relocate to the next Silicon Valley.

“Austin, for several years, has been getting global recognition as a great place to work with. When you look at South by Southwest (festival) … the (Formula) 1 race, (Austin City Limits) festival … that certainly puts Austin on the map for not only Amazon, but other companies that may decide this is the right place for them.” told Mike Berman of the Greater Austin Chamber of Commerce.

The tech company will announce the winning city later in 2018. Meanwhile, small businesses and agencies within Austin are able share their professional insight to Amazon also. This is why Amazon HQ2 Should Choose Austin:

How will Amazon HQ2 affect the economy of the city?

‘With Amazon HQ2 in Austin, we will see the opening of 50,000 new direct and indirect jobs, most of which will north of six figures, not at all surprising given the nature of the business and the high demand for tech professionals in the area’. Told Ricardo Casas of Fahrenheit.io.

‘It will obviously have a big boost, especially if it landed in one of our suburban communities. When you talk about each job equaling more than one person entering the community, and all the rest of the jobs created in the community because of it, it becomes a tremendous addition’. Redroc Austin spoke from Redroc Advertising.

“The impact on Amazon HQ2 to the Austin Metropolitan area would be significant. As a city Austin has a thriving tech and startup scene, one of the best in the country; but when you look at the list of publicly traded companies with headquarters in Austin it is extremely minimal compared to other cities of our size. Amazon building their new HQ2 in Austin would impact infrastructure, urban growth, tech talent pool and countless other aspects similar to what has happened in Seattle”. -Darryl Stevens of DIGITECH Web Design.

“With intentions to invest $5 billion into new construction and create 50,000 new jobs, the Amazon HQ2 will undoubtedly boost the local economy through the tax roll alone. The ripple effects of the HQ2 will also give the economy an added boost. More companies will follow suit and set up their headquarters in the same city, more jobs will be created, trade activity will increase, then the population and house prices will rise….  all of which will keep generating more and more tax revenue”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Austin Economic Development

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

‘Austin has one of the most vibrant tech communities in the country boasting of a strong higher education system and a strong pull from other tech hubs, offering relatively affordable housing, high culture, and growth potential to newcomers’ – Ricardo Casas of Fahrenheit.io.

‘The Austin area is about as good as you can get for tech. Lots of universities. A great environment for you people. SXSW. The list goes on and on’, Redroc Austin spoke from Redroc Advertising.

“Austin has one of the best tech scenes in the country outside of Silicon Valley according to most major editorial reports and industry research, what we are missing is a stable presence of large publicly traded companies”. -Darryl Stevens of DIGITECH Web Design.

“The tech scene in the capital of Texas is thriving. Tech giants such as IBM and Dell have their headquarters in Austin. Facebook, Amazon, and Apple also have offices here. This is just to name a few. SXSW alone attracts thousands of influential people in tech every year”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From AmericanInno

How will the community welcome Amazon HQ2?

‘Austin will benefit tremendously from this new investment. Our roads and developments, however, will suffer with the inflow of new workers. Higher real estate prices and more congested roads will be the most obvious immediate changes’, told Ricardo Casas of Fahrenheit.io.

‘It would be mixed. Everyone knows the boost it could bring, but one of our biggest issues in this town is transportation. No one can fathom how rough this could be on our already saturated freeways. We also don’t seem to have a local government that interested on making transportation better as it is, much less with the addition of Amazon. The HQ2 would certainly need to be on the fringes of town where there would be more room for development’, Redroc Austin spoke from Redroc Advertising.

“Austin is known as a forward thinking city that thinks outside the box, but we are still in the south. We will welcome Amazon with open arms and roll out the red carpet to make HQ2 a success”. -Darryl Stevens of DIGITECH Web Design.

“I think there will be a mixed reaction. I think some members of the community will be excited about the employment opportunities and the value of their property increasing, whereas others will be angry about the growing population. Many feel that Austin is already too overcrowded and traffic is definitely a problem here”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Lennar Homes

Do you support the major’s proposal? Why, or why not?

‘As a tech professional myself, I do support the proposal and hope we follow this major investment with substantial investment in infrastructure and high density urban living…and please…lots of parking!’ told Ricardo Casas of Fahrenheit.io.

“We support the major’s proposal because we feel that it will be a benefit to the economy and culture of the city as a whole”. -Darryl Stevens of DIGITECH Web Design.

“I support the proposal because of the tremendous amount of capital this will bring to the city. It will help develop the infrastructure, provide employment opportunities for local talent (at all skill levels) and it will ultimately catapult the growth of the city. I think it will be a big win, not just for Austin, but for all of Texas”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Patch

Besides financial incentives, what does your city offer?

‘Austin offers a vibrant culture, young demographics, buzzing music scene and great night life. It also offers relatively inexpensive housing and a growing pool of qualified workers’, told Ricardo Casas of Fahrenheit.io.

“Austin. Everyone wants to be here these days to be a part of the city and the energy. People want to move here. That makes it so much easier to hire and bring people in’, Redroc Austin spoke from Redroc Advertising.

“While not all details have been disclosed, our cities offers one of the largest university campuses in the nation; The University of Texas. This would provide a constant stream of new talent for the brand including other major institutions in the area such as St. Edwards University, Texas State University and Texas A&M”. -Darryl Stevens of DIGITECH Web Design.

“A business-friendly environment, an exciting networking scene, a well-educated recruitment base, an international airport, plenty of culture and great weather. Amazon wouldn’t have to worry about regular snowstorms disrupting business”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Austin.com

What is in your city that isn’t found anywhere else?

‘Austin has a very unique vibe and a culture that is only found in much larger centers. It is fun, it’s smart, it’s fit and healthy, it’s outdoors and it’s inclusive’. – Ricardo Casas of Fahrenheit.io.

‘SXSW. ACL Fest. “Live Music Capital of the World” Texas state capitol. Willie Nelson’, Redroc Austin spoke from Redroc Advertising.

“We offer a similar culture to San Diego and San Francisco in which the cost of living is still actually affordable. This is truly the only place in the country that can still be found”. -Darryl Stevens of DIGITECH Web Design.

“A unique kind of weirdness that everybody loves”. -James Trumbly of HMG Creative.

There are other agencies however who actually believe, ‘I’m not sure I do think Austin’s the best place for an Amazon headquarters. We’re already bursting at the seams with so many people and don’t have the infrastructure for the population we have’, told Kristen Hicks of Austin Copywriter. While the opportunity is at large, many other agencies do not see fit in this business deal.

Amazon HQ2

Image From Austin Music Source

If you are an agency from Austin, and wish to contribute, please fill out this form here: https://ownersmag.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji*

 

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5 Highest Rated Design Services Used by Big Brands & Agencies

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As a business, partnering with a design company that can help you reach your design, branding, and even revenue goals is essential. However, comparing companies can quickly turn into a full-time job. That’s why we’ve narrowed down the top design companies according to Trustpilot and Google, both well-established sites where real customers leave reviews.

Let’s look at the highest-rated graphic design companies and what they offer so you can choose what makes sense for your brand and budget.

1. Penji

Trustpilot rating: 4.8

One of the most trusted design services for startups and agencies is Penji. Penji’s business model is unique because they offer an unlimited graphic design subscription. You simply pay a flat monthly fee and get as many designs as you need for yourself or your clients. Their scope of service spans over 100 design categories, which means they can handle your website, branding materials, ad designs, packaging designs, and more. Agencies rely on Penji to help them manage various client projects and radically increase their design output if needed.

Penji has three plans to choose from, all of which are unlimited but the details vary. In higher plans, you can access motion graphics and even work with an Art Director and Figma Web Designer. The platform is user-friendly, making it easy to submit design briefs, collaborate with your team, and contact your assigned designer directly.

Unlike some of the companies on this list, Penji has a dedicated design team. So if you don’t want to take a chance on freelancers, you can get to know Penji’s designers and who works best with you. Read our review of Penji here and get 25% off when you subscribe. You can pause or cancel anytime.

What can you get from an unlimited graphic design service?

  • Logos
  • Business cards
  • Web and app designs
  • Presentation designs
  • Marketing materials
  • Marketing designs
  • Digital ads
  • Billboards
  • Magazines
  • Packaging
  • Merchandise
  • Illustrations
  • And more

Pricing:

  • Starter – $499/mo
  • Marketer – $995/mo
  • Agency – $1497/mo

2. Clay

Google rating: 4.8

Clay is a widely known and respected design agency that has worked with such names as Slack, Stripe, and Meta. They’re a full-service agency who specialize in branding, website design, and content creation. This is a diverse company that honed its creativity with past projects like a food app, a payroll management platform, an interior design website, and more.

Clay has a knack for covering all the details and ensuring they go all out for each project. Pricing is handled on a case by case basis as the company operates like a traditional full-service design agency. They’re a great option for brands with larger budgets who have specific projects they want to accomplish – eg. rebrands, app builds. They also offer art direction and classic graphic design services like illustration and animation.

3. Toptal

Trustpilot rating: 4.7

If you want to hire a freelancer, but you’ve been disappointed in the past, you might be hesitant to try again. Fortunately, Toptal has taken a different approach from platforms like Fiverr and Upwork. They offer a more upscale experience of freelance matching with highly experienced professionals (sometimes with impressive backgrounds like being a former Google employee). Many companies lean on Toptal for reliable freelancers including Zendesk and Doordash.

With Toptal, you can hire a freelancer part-time or full-time. You’ll simply answer a few questions about your business on their website. If you don’t like the work of the first designer you’re matched with in the early phase, Toptal will start the matching process over again so they can find you a better match.

Another benefit of Toptal is that they have professionals in various design niches. They offer UX and UI designers product designers, game designers, creative directors, and more.

4. Webdew

Trustpilot rating: 4.8

Webdew is a lesser-known company, but their review rating speaks for itself. Their skilled developers have a UI/UX focus and will take you through the entire design process from wireframe design to backend development. They also handle things like website migration and WordPress development.

Webdew is anything but a one-trick pony. They offer web design, video production, marketing, and Hubspot-related services. But if you’re looking for other graphic design services like logo design or illustration, you’ll have to look elsewhere.

5. DesignCrowd

Trustpilot rating: 4.7

DesignCrowd is an innovative platform that connects businesses with freelance designers from around the world. By leveraging the power of crowdsourcing, DesignCrowd allows clients to post design projects and receive a wide variety of submissions from designers. This approach not only provides clients with creative options but also allows designers to compete on a global stage, showcasing their skills and gaining new opportunities. The platform covers many design mediums like logos, websites, and t-shirts making it a versatile solution for enterprises of any size.

DesignCrowd’s process is straightforward and user-friendly. Clients start by outlining their design requirements and budget. This is then made visible to the platform’s extensive network of designers. Interested designers submit their concepts, and the client can provide feedback, request revisions, and ultimately choose their favorite design. The competitive environment encourages high-quality submissions so you get great results. Additionally, they offer a satisfaction guarantee, so there’s no risk.

The value of signing up for an unlimited design service

1. Saves You Time

Hiring freelancers can take days or even weeks. You have to find the right person, check their availability, and direct them at each step of the design project. You can save time by subscribing to an unlimited graphic design service. These services have already done the vetting, which helps you cut the time needed to hire a freelancer & get usable work from them. These services have teams of designers with different skillsets so you can simply swap designers if you don’t like the direction you project is going in.

2. Saves You Money

Some graphic design services offer packages or bundles to help you save money that would be going to branding, social media managers, or ad creators. The design subscription model lets you pick to plan that offers only what you need and request multiple designs for a flat monthly fee. Unlimited revisions are built into the plan. So you’ll never pay extra fees or wait weeks for a simple project to be completed.

3. You Partner with Reliable Pro Designers

Since graphic design services manage the hiring process, they ensure the designers working for them are reliable and highly trained. Some freelancers are new to the industry, lack follow-through, or simply don’t know how to navigate professional conversations. Graphic design services guarantee that you’ll communicate directly with mature designers who respond to your requests and understand your vision.

4. You Double Your Design Output

For some companies like agencies, design output is critical. You need many different types of design projects completed by specific deadlines. You also need to manage multiple brands, which unlimited design teams are accustomed to helping agencies do.

With free trials and money-back guarantees, there’s no risk in trying out a new design service – You may just be surprised by how much work it takes off your team’s plate.

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TikTok Is Toast: Get the Secret Weapon Brands are Using to Power Through

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Just when you thought the drama surrounding TikTok couldn’t get any juicier, the US government drops a bombshell. Just days ago, President Biden signed a bill that could ban TikTok across the entire country. 

TikTok has been asked to find a “new, non-Chinese owner” within the next 9 months according to CNN. The company is within its rights to comply (which will be tough) or file a lawsuit. Unsurprisingly, TikTok’s parent company ByteDance is already leaning toward the latter, announcing it’s ready for a legal battle.

With over 170 million Americans entrenched in the app, the prospect of its sudden disappearance sparks more questions than answers. What does a “ban” actually entail? For one, it doesn’t mean you’ll face legal action as an individual who still uses TikTok. And it doesn’t mean the app will magically vanish if you already have it downloaded.

Instead, the ban threatens to remove TikTok from Apple and Google’s app stores, which means no more updates, security patches, or bug fixes. This could pose a security risk to TikTok’s loyal user base.

But fear not, social media enthusiasts, because while the chaos unfolds, brands and influencers can use this time to get clear on their strategy. While the rest of the digital world is losing its mind, you can set your brand up to thrive like never before.

Enter Penji: Your Secret Weapon for Social Media Domination

It’s hard to stay relevant and have an effective social media strategy when things are so volatile in the digital world. But that’s only really true if you’re working alone.  

Particularly for marketing, design, branding, and social media agencies, getting help from professionals is crucial. You likely need copywriters, marketers, designers, and coders as the bare minimum.

So who’s Penji.. and who cares? 

You could say Penji is an ‘all-in-one chaos solution’ for brands with lots to do and little time to do it. They’re a design team that creates the visual assets that power numerous brands year-round. Penji can create custom:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

If you can name it, Penji can probably design it. Brands are getting crazy results. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

How does it work?

Penji is an unlimited graphic design service, which means they don’t put limits on how many designs you can get each month. You pay a flat monthly fee and request any designs, anytime. There’s no contract, so you can cancel or pause anytime too. 

Step 1: Create a Project: Go to Penji’s dashboard and select “Create a Project.” Choose a category (eg. logo) and provide all the details your designer needs to knock it out of the park.

Step 2: Get Matched Right Away: Once you’ve submitted your design brief, you’ll be matched with a pro designer via our AI matching system. From here, just sit back and relax.

Step 3: Review & Give Feedback: Within 24 to 48 hours, you’ll receive the first draft of your design. Provide point-and-click feedback directly on a project, and the designer will make revisions until you’re completely satisfied. There’s no limit to revisions, and you can swap designers if you don’t like the direction.

Step 4: Mark as Complete and Download: Once you’re happy with a project, simply mark it as complete. You can then download the files directly from the Penji platform, no need for external links or emails. Your files are securely stored in the cloud, ensuring easy access whenever you need them.

Not only can you communicate directly with your designers, but also creative assistants, project managers, or art directors depending on which plan you choose.

Never Hire an Unreliable Designer Again

For brands dealing with vetting and hiring headaches, Penji offers a hassle-free alternative. By eliminating the need for constant hiring/firing and payroll management, brands can bypass the headaches associated with maintaining a freelance (or in-house) team. Instead, you can tap into Penji’s pool of vetted creative talent, handpicked to meet the demands of even the pickiest clients.

Retain More Customers with a Bulletproof Brand Identity


Customer retention is another area where Penji helps businesses shine. By providing on-brand, consistent quality across every project, you’ll build trust and loyalty with your clients. With a dedicated team of creatives, project coordinators, and quality control experts, Penji ensures you put your best foot forward at every touchpoint. That means your customers won’t hesitate to pick you over a competitor – the design does the convincing.

The bottom line? With costs roughly 70% lower than hiring in-house designers, Penji offers a cost-effective solution without skimping on quality or speed. You’ll boost your production rates drastically for a fraction of what you’re used to spending. 

So don’t let the TikTok ban scare you away from focusing on social media growth. Partner with a design team that just gets you – and your social media strategy will start running like clockwork.

Ready to Win at Social Media?

If your interest is peaked and you’re ready to power your social media channels with more ease than ever, watch a quick demo to see how you can get all the designs you need in one place.

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Fiverr vs Penji vs Canva: Who’s Your Winner?

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Solid graphic design is no longer a luxury – It’s a must-have. You don’t want to skimp out on design, especially when your competitors aren’t. Fortunately, accessing professional graphic design has never been easier. Businesses have multiple options: hiring freelance graphic designers, creating their own designs, or subscribing to graphic design services. In this post, we’ll look at the 3 leading platform for each of these avenues so you can decide who’s the best option for you: Fiverr, Penji, or Canva?

Companies Overview

Let’s start with a brief introduction to each company.

Fiverr

fiverr logo

Fiverr is a freelance gig platform for hiring remote workers, like web developers, podcast editors, video editors, and many more. Graphic designers are also available to hire on Fiverr with a wide scope of services. On Fiverr, you can browse various design styles to find the right designer for your project.

Penji

penji logo

Penji is a subscription-based graphic design service. You can subscribe and request as many designs projects as you want on a rolling basis. With Penji, you get access to 120+ design types, including web and app designs, presentation designs, motion designs, and illustrations. Plus access to art directors or project managers depending on what tier you choose.

Canva

canva logo

Canva is a do-it-yourself graphic design application that will help you design anything related to your business. You don’t need graphic design experience to use Canva. They offer templates to help you get started with designs like YouTube thumbnails or ads. Plus, you can edit those templates based on your unique branding.

Features

Fiverr

fiverr graphic design page

Fiverr provides businesses with two ways to find freelancers. First, you can find them using the search bar. Type “graphic designer” and find available designers to collaborate with. You can narrow your search by finding designers based on your design needs. For instance, you can browse “logo designers” instead of graphic designers.

As you select graphic designers, you can see that designers offer various plans depending on your design project. Plus, they indicate the following:

  • Number of designs they can create
  • Number of revisions
  • Turnaround time

Plus, you can also find reviews from previous clients to know their working experience with one of your top choices.

The other way to find freelancers is the Fiverr Enterprise platform. Fiverr specialists will help you find the best graphic designers, creatives, and other employees for your team. Plus, the platform includes onboarding, management, payment, and compliance.

Penji

penji webpage

Penji has many features to get you started, from submitting your first request to chatting directly with your designers. You simple click “Create” in the top right corner of the dashboard, submit your design brief, and get matched with the appropriate designer right away.

Here’s what to expect when subscribed to Penji:

  • Request 120+ designs
  • Get matched with the best designer for your project
  • Swap designers if needed
  • Manage multiple brands
  • Point and click revisions
  • Team collaboration
  • Designer chat window
  • Real-time updates

Canva

canva homepage

Meanwhile, Canva is a software loaded with many intuitive features to help you design your own projects. Features depend on the plan you choose. However, here are the basics:

  • Drag-and-drop editor
  • Access to 1 million templates, 3 million photos and videos, and thousands of design types
  • AI-generated designs
  • Printing and delivery

However, if you need more than that, you can access the following on the paid plans:

  • Resize and translate designs
  • Brand kits
  • Remove backgrounds
  • 1TB of cloud storage
  • 24/7 customer support

Turnaround Time

Turnaround time for Fiverr freelancers depends heavily on the graphic designer. They will indicate how long the delivery date would be. Some designers are quick (1-2 days) while others will take weeks for more involved projects.

Penji guarantees a 1 to 2-day turnaround time on most designs. If you’re subscribed to the Agency plan, they can even ensure same-day turnaround. However, complex projects like web or app designs will take longer.

Of course if you are using Canva, turnaround time is simply however long the project takes you! Again, this can vary depending on your design skills and whether or not you find the design elements you’re looking for.

Pricing

fiverr profile
example of a Fiverr profile with pricing page

Fiverr pricing depends on what designs you need. But as the name suggests, Fiverr refers to the $5 starting point that freelancers can charge clients with when working with them. However, there’s always the risk of poor quality. It’s best to vet each designer carefully and choose something reasonably priced.

Penji’s pricing is simple because you pay a flat monthly rate for all design work. Here are the pricing options depending on what tier of service you choose:

Lastly, Canva has three pricing tiers, depending on your needs and budget.

  • Canva – Free
  • Canva Pro – $15/mo
  • Canva for Teams – $10/mo (minimum 3 users)

Design Work and Production

Design work by Fiverr freelancers varies from experience level to design specialties. Many Fiverr freelancers produce decent work for clients, considering the rates they charge. However, not all design work from Fiverr is 100% the best. Considering Fiverr is the best for short-term work, expect one or few design variations for a project.

For Canva, we can use templates as the point of comparison for design work. Thousands of creators submit their templates to the graphic design software. Many templates look the same because it is the trend or looks modern. Regardless, Canva templates look decent to use as the base design for your brand. However, you need to modify it to your brand to avoid using similar templates from competitors or other brands.

Finally, Penji produces highly custom designs for clients. Because the price point is a bit higher, their design team can take the time to ensure you get the exact version of what you’re looking for. Penji isn’t a freelance platform, so you may get the chance to work with the same designers again and again (especially if you prefer their work).

Competitor Analysis

graphic designer

One fair comparison to make is between Fiverr and Penji since both deal with actual designers and their work. Here are a couple of comparison points for these two services to help you narrow your options further.

  • Design variations – Fiverr freelancers can create a few variations. Meanwhile, Penji designers can produce multiple variations since you can switch between designers.
  • Work volume – Fiverr designers can produce a limited number of designs, depending on plan inclusions. Ideally, they’re a good option for one-off projects. However, Penji can produce more than 10+ designs, especially if you have a monthly volume of designs.
  • Comfort – Penji allows you to sit back and run your company since it’s an extension of your team. Meanwhile, you need to browse and interview freelancers on Fiverr. Plus, you have to worry about payment and management.

But if we were to put Canva back into the equation, Canva has the upper hand in pricing. Plus, if you’re creative enough, you can produce great brand designs without the help of designers.

Final Thoughts

Graphic design work can be done and delivered in three main ways: doing it yourself, hiring a freelancer, or subscribing to a graphic design service. In this three-way showdown, each has its strengths and weaknesses. The three services have different models, which could benefit users or subscribers in getting their designs. It’s up to you which is the best design service for your situation. Good luck!

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