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Why Amazon HQ2 Should Choose Austin

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Amazon HQ2

Amazon had made October a busy month for city officials. The bid for Amazon HQ2 had a deadline of Oct. 19, 2017. The city to make the top 20 list featured Austin, Texas. The Greater Austin Chamber of Commerce had presented the city’s proposal for Amazon’s HQ2 on Wednesday, a day ahead of the deadline. Austin officials confirmed that there were no local financial incentives included in the proposal for Amazon HQ2. Despite the bid, this does not eliminate Austin from the competition. Instead, this forces companies to focus on the great surroundings of Austin and of what the community has to offer.

The city of Austin is the fastest growing city in the United States with an economic growth rate of 6.1% from 2011-2016. This is due to their status of being the next Silicon Valley. Austin is gradually morphing their city into a tech hub. This version of Silicon Valley offers high affordability to Austin investors, which is unlike the original hub. The community preserves a young, educated population and is surrounded by Venture Capitals. The living factors include a thriving restaurant and music culture. The city of Austin is an attraction to young techies and entrepreneurs.

“Texas is a hotbed for the tech industry, and both Austin and Dallas have proven themselves to be among the most sought after locations for companies looking to grow and thrive,” Governor Abbott said. “… I am confident that the economic advantages of an Amazon expansion in Texas speak for themselves, and make either Austin or Dallas an ideal fit for Amazon’s HQ2.”

Amazon HQ2

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The job growth for Austin predicted a production of 9,000 new tech jobs in 2017. Professional engineers, researchers, and etc were already flooding the city. When Amazon decides to pick Austin as their new home for HQ2, it won’t be difficult to search for employment. Perhaps Amazon will relocate to the next Silicon Valley.

“Austin, for several years, has been getting global recognition as a great place to work with. When you look at South by Southwest (festival) … the (Formula) 1 race, (Austin City Limits) festival … that certainly puts Austin on the map for not only Amazon, but other companies that may decide this is the right place for them.” told Mike Berman of the Greater Austin Chamber of Commerce.

The tech company will announce the winning city later in 2018. Meanwhile, small businesses and agencies within Austin are able share their professional insight to Amazon also. This is why Amazon HQ2 Should Choose Austin:

How will Amazon HQ2 affect the economy of the city?

‘With Amazon HQ2 in Austin, we will see the opening of 50,000 new direct and indirect jobs, most of which will north of six figures, not at all surprising given the nature of the business and the high demand for tech professionals in the area’. Told Ricardo Casas of Fahrenheit.io.

‘It will obviously have a big boost, especially if it landed in one of our suburban communities. When you talk about each job equaling more than one person entering the community, and all the rest of the jobs created in the community because of it, it becomes a tremendous addition’. Redroc Austin spoke from Redroc Advertising.

“The impact on Amazon HQ2 to the Austin Metropolitan area would be significant. As a city Austin has a thriving tech and startup scene, one of the best in the country; but when you look at the list of publicly traded companies with headquarters in Austin it is extremely minimal compared to other cities of our size. Amazon building their new HQ2 in Austin would impact infrastructure, urban growth, tech talent pool and countless other aspects similar to what has happened in Seattle”. -Darryl Stevens of DIGITECH Web Design.

“With intentions to invest $5 billion into new construction and create 50,000 new jobs, the Amazon HQ2 will undoubtedly boost the local economy through the tax roll alone. The ripple effects of the HQ2 will also give the economy an added boost. More companies will follow suit and set up their headquarters in the same city, more jobs will be created, trade activity will increase, then the population and house prices will rise….  all of which will keep generating more and more tax revenue”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Austin Economic Development

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

‘Austin has one of the most vibrant tech communities in the country boasting of a strong higher education system and a strong pull from other tech hubs, offering relatively affordable housing, high culture, and growth potential to newcomers’ – Ricardo Casas of Fahrenheit.io.

‘The Austin area is about as good as you can get for tech. Lots of universities. A great environment for you people. SXSW. The list goes on and on’, Redroc Austin spoke from Redroc Advertising.

“Austin has one of the best tech scenes in the country outside of Silicon Valley according to most major editorial reports and industry research, what we are missing is a stable presence of large publicly traded companies”. -Darryl Stevens of DIGITECH Web Design.

“The tech scene in the capital of Texas is thriving. Tech giants such as IBM and Dell have their headquarters in Austin. Facebook, Amazon, and Apple also have offices here. This is just to name a few. SXSW alone attracts thousands of influential people in tech every year”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From AmericanInno

How will the community welcome Amazon HQ2?

‘Austin will benefit tremendously from this new investment. Our roads and developments, however, will suffer with the inflow of new workers. Higher real estate prices and more congested roads will be the most obvious immediate changes’, told Ricardo Casas of Fahrenheit.io.

‘It would be mixed. Everyone knows the boost it could bring, but one of our biggest issues in this town is transportation. No one can fathom how rough this could be on our already saturated freeways. We also don’t seem to have a local government that interested on making transportation better as it is, much less with the addition of Amazon. The HQ2 would certainly need to be on the fringes of town where there would be more room for development’, Redroc Austin spoke from Redroc Advertising.

“Austin is known as a forward thinking city that thinks outside the box, but we are still in the south. We will welcome Amazon with open arms and roll out the red carpet to make HQ2 a success”. -Darryl Stevens of DIGITECH Web Design.

“I think there will be a mixed reaction. I think some members of the community will be excited about the employment opportunities and the value of their property increasing, whereas others will be angry about the growing population. Many feel that Austin is already too overcrowded and traffic is definitely a problem here”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Lennar Homes

Do you support the major’s proposal? Why, or why not?

‘As a tech professional myself, I do support the proposal and hope we follow this major investment with substantial investment in infrastructure and high density urban living…and please…lots of parking!’ told Ricardo Casas of Fahrenheit.io.

“We support the major’s proposal because we feel that it will be a benefit to the economy and culture of the city as a whole”. -Darryl Stevens of DIGITECH Web Design.

“I support the proposal because of the tremendous amount of capital this will bring to the city. It will help develop the infrastructure, provide employment opportunities for local talent (at all skill levels) and it will ultimately catapult the growth of the city. I think it will be a big win, not just for Austin, but for all of Texas”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Patch

Besides financial incentives, what does your city offer?

‘Austin offers a vibrant culture, young demographics, buzzing music scene and great night life. It also offers relatively inexpensive housing and a growing pool of qualified workers’, told Ricardo Casas of Fahrenheit.io.

“Austin. Everyone wants to be here these days to be a part of the city and the energy. People want to move here. That makes it so much easier to hire and bring people in’, Redroc Austin spoke from Redroc Advertising.

“While not all details have been disclosed, our cities offers one of the largest university campuses in the nation; The University of Texas. This would provide a constant stream of new talent for the brand including other major institutions in the area such as St. Edwards University, Texas State University and Texas A&M”. -Darryl Stevens of DIGITECH Web Design.

“A business-friendly environment, an exciting networking scene, a well-educated recruitment base, an international airport, plenty of culture and great weather. Amazon wouldn’t have to worry about regular snowstorms disrupting business”. -James Trumbly of HMG Creative.

Amazon HQ2

Image From Austin.com

What is in your city that isn’t found anywhere else?

‘Austin has a very unique vibe and a culture that is only found in much larger centers. It is fun, it’s smart, it’s fit and healthy, it’s outdoors and it’s inclusive’. – Ricardo Casas of Fahrenheit.io.

‘SXSW. ACL Fest. “Live Music Capital of the World” Texas state capitol. Willie Nelson’, Redroc Austin spoke from Redroc Advertising.

“We offer a similar culture to San Diego and San Francisco in which the cost of living is still actually affordable. This is truly the only place in the country that can still be found”. -Darryl Stevens of DIGITECH Web Design.

“A unique kind of weirdness that everybody loves”. -James Trumbly of HMG Creative.

There are other agencies however who actually believe, ‘I’m not sure I do think Austin’s the best place for an Amazon headquarters. We’re already bursting at the seams with so many people and don’t have the infrastructure for the population we have’, told Kristen Hicks of Austin Copywriter. While the opportunity is at large, many other agencies do not see fit in this business deal.

Amazon HQ2

Image From Austin Music Source

If you are an agency from Austin, and wish to contribute, please fill out this form here: https://ownersmag.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji*

 

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Business

How to Ask For a Favor

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how to ask for a favor

Do you know how to ask for a favor? Asking for a favor might be hard especially if you’re the independent type. Like it or not, we need to ask favors now and then if we want to succeed. Favors have varying degrees from the very easy: “please come to the conference call tomorrow” to the onerous “please introduce me to your contact at Apple”. Lucky for you, people like doing favors. Studies show that people comply with requests to avoid awkwardness and it also suggests that favors are less of a burden than we think.

But regardless of studies, asking for favors can still feel strange. Therefore being deliberate in the way you ask a favor can make a big difference in the outcome. When asking for a favor, remember the following:

  • Set the stage: “I need to ask a favor”
  • Provide reason
  • Provide means of escape

The phrase, “I need to ask a favor” is a very powerful verbal contract. It also implies reciprocity. If you help me now, you can ask a favor from me in the future. This two way relationship of give and take acknowledges that the favor is not totally one-sided. But aside from this, it also makes the other switch gears into receiving mode. This will give your friend time to have an “uh-oh” or “happy to do so” moment. Consider these:

“Friend, can you cover my shift tonight? I’m not going to make it due to an emergency” or

“Friend, I have a favor to ask. Is it possible for you to cover my shift tonight? I have an emergency”.

In the first scenario, the friend is off guard and might feel that he has to do the favor. In the second scenario, setting up the stage to ask the favor gives your friend a second or two to decline or accept the favor.

The Reason

According to Robert Cialdini’s book, Influence; giving a reason to your favor increases the chances of a positive response. If you know how to ask for a favor be sure you’re providing a reason makes people react positively even if the reason is makes no sense to the request. People like to know that they are being asked something. If you’re asking a millennial for a favor, consider reading this article  about 5 things you need to know about Millennials. It’ll give some insights on what makes millennials tick.

The Escape Clause

When learning how to ask for a favor, it’s good to keep in mind an Escape Clause. People are inherently good especially when they are asked to comply with a request. This is because giving is better than receiving. However, when you ask a favor your goal is two-fold: getting what you want and making the giver feel good about helping. The best way to do this is to provide and escape clause so that your friend can graciously decline in the event that they cannot do you the favor. Remember you are giving them the choice to comply. You are not commanding them.

Good Escape Clauses Include:

  • “I understand if you can’t help. But I thought I’d ask”.
  • “I understand if you can’t come because you’re busy”.
  • “I would like an introduction to your friend from Apple but I understand if it makes you uncomfortable”.

Friends and colleagues cannot always come through when you ask them a favor due to a variety of reasons. However, you can always ask them favors with grace and gratitude so that you maximize your chances of getting what you want. Hopefully you will be able to pay back the favor once they ask something from you.

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5 Things You Need To Know About Millennials

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Millennials (aka: Generation Y) are an interesting breed.  We’ve experienced quite a drastic change within our lifetime and the way we communicate with one another is very different than the generation before us.  Unfortunately we’re not that easily understood and people tend to categorize us without knowing all the facts.  Below are 7 things you MUST know about millennials before you begin to make judgement.

It’s harder for us to get a job

Contrary to what others may think, our generation aren’t fortunate enough to get a job with just our high school degree.  For most of us, a Bachelors is barely enough to get accepted.  Our parents and grandparents had it much easier than we did in this department.  Demands for our education is increasing, our cost of living is higher, our student loans are piling higher than we’d like…and job opportunities are scarcer than before.

We’re not buying Houses

We’re considering many other alternatives as most of us still prefer to be in the cities where our job opportunities are highest.  And unfortunately that also comes with a very high rent, so we prefer to room with others to save on living expenses.  And we’re also marrying much later as well, so the need to have our own american dream house doesn’t need to be realize so early.

We’re not driving anymore

Again…back to the whole idea of cost of living rising.  It cost on average anywhere from $500-$800 a month to own a car in most cities, and that’s not even including the cost of parking and tickets you’re likely to rack up.  With Uber and Lyft in most major cities nowadays, we’re looking at other alternatives to driving.

Not all of us are Entrepreneurs

Yes…it’s true.  With the boom of entrepreneurs in the recent years, it’s easy to assume that most millennials are following similar footsteps as Zuckerberg and Jobs.  The truth is, although the idea of running your own startup is very appealing, most of us are actually straight up trying to create a profitable company.  We’re still for the same dream, except without the early-stage hustling and grinding.

We want to work for a cause

The work we do does define us, and as Millennials we’re NOT okay with settling for a meaningless job that simply pays the bill.  The job doesn’t have to be high paying, as long as the work we do is meaningful and we are apart of something that’s making waves.

 

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15 Business Ideas to Start Today

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Here’s 15 business ideas to start today. More and more people want to start their own business. The good news is that starting a business no longer takes months of market research and thousands of dollars in capital. In fact, there are business you can start today with little or no capital. Here are some ideas.

1. Freelance

There is an estimated 54 million Americans who have joined the freelance army. You can do anything from blogging to web design. Freelancing is attractive because hours are flexible and you can work from anywhere.

2. Buy and Sell

You can buy and sell anything with the help of sites like eBay, Etsy and Craigslist. You can start by selling stuff you no longer need and go from there. You can also check out drop shipping and affiliate marketing.

3. Tutoring

Start your own tutoring business at home or through the web. If you are good at something like math or science, there are people out there who need help. You can do this online or contact schools nearby to advertise your service to set up tutoring at the student’s home or a coffee shop.

4. Accounting/Bookkeeping Service

You would be surprised how many businessmen do not know how to do their books or set up an accounting system for their business. If you are an accountant and want to go into private practice, advertise your service through flyers or word of mouth. Tax accounting is a lucrative field since many businesses can do day-to-day accounting but don’t have knowledge regarding the tax aspect.

5. Repair Service

It can be computers, cars, gizmos, furniture, or TV. People are always surrounded by technology and chances are, they get broken. If you have talent in repairing, set up a repair shop at home or at a commercial space, and advertise your business.

6. Landscaping

If you enjoy being outside, plants, flowers, and gardening, start a landscaping business within your neighborhood. You start by making your front yard fabulous and people will come and ask about your landscape.

7. Interpreter

If you are fluent in another language, you can have a business as an interpreter or translator. Offer your services to individuals or start an online business transcribing books, letters, or manuscripts.

8. Social Media Manager

Managing different social media accounts can be a full time job and many businesses outsource these to the pros. If you have talent in managing and engaging social media accounts, this can be a business you can start at home.

9. Event Planner

This is a good business for somebody who likes planning and organization. You can organize events, weddings, and parties. You can expand this business by providing other service like invitation printing or cake baking or you can simply affiliate with vendors and take commissions through referrals.

10. Tour Guide

If you have local landmarks nearby, start a tour guide business. You don’t have to have prior knowledge about the site, but it can help. Do research to be familiar about the tourist spots to make the tour enjoyable.

11. Financial Planner

You need to be a Certified Financial Planner (CFP), but if you already are, offer your services to people who need help in getting their finances in order. You can help them get out of debt or secure their future.

12. Music Teacher

If you play an instrument and have a love for teaching, become a music teacher. You can have people come to your house or visit theirs for a one-on-one session.

13. Cleaning Service

There are many different directions to this business. You can focus on offices and do cleaning after office hours. There are homes that require cleaning or small businesses that need help every now and then.

14. Personal Assistant/Errand Runner

There are many busy people today who do not have time to do their errands. The good news is that you can capitalize on their busyness and become their personal assistant. Check out sites like TaskRabbit or Care.com.

15. Babysitting/Petsitting/Housesitting

This job is not just for teenagers. There are many adults who do this kind of job professionally. We all know why babies need sitters, but some pet owners and homeowners do not like to leave their pets in kennels or houses empty. In cases like this, they want somebody present to personally take care of their pet or property. If you want to do this professionally, personal reputation is important.

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