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This NASCAR Driver Started His Own Multi Million Dollar Business Success

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A man influenced by business success, Salvatore Iovino races toward his goals, whether it is in business or motorsports. Like a true entrepreneur, Salvatore began his journey at the age of 18, climbing cellular towers across the country. Since then, he started his own business, Integrated Tower Services LLC, and has turned it into a multi million dollar company. No matter the business success or obstacles in his path, one thing stays constant. He will always be racing. See how he is able to juggle it all in this exclusive interview.

Tell me about your business success.

Integrated Tower Services LLC is a telecommunications company that provides full turn key solutions for carriers such as Verizon Wireless, AT&T, T-Mobile etc. To give you a better idea of full turn key services. We are the guys that are climbing towers and installing Antennas, Fiber and even building the tower from the ground up. With thousands and thousands of towers across the United States and even the world in what is claimed a very small industry, it’s only estimated with roughly 15,000 tower climbers across the US. That makes for a very busy fast paced customer serving industry. We are indirectly responsible for cell phone service areas and rural areas. Basically, without companies like Integrated Tower Services none of would have cell phones. It’s a high demanding, risky career as safety is always our #1 priority. Since, telecommunication companies are the backbone to our cell phone service, that means we are on call 24/7 seven days a week. This includes holidays and disaster relief.

What is your inspiration?

Success. I always want to be successful at everything I do. Sometimes, I’m not always as successful as I wish, but that just means you have to work harder. When I see my teammates, friends, colleagues being successful, that is an inspiration for me. Giving back, encouraging others and inspiration all work together hand in hand. Helping a friend reach their goals by encouraging them, is inspirational for me. Being supportive to friends and family is inspirational. Helping colleagues through advice and hard work is inspirational to me because it shows working together or working alone but at the same time helping others is rewarding for many people other than just myself, and that is inspirational.

How do you stay motivated?

Motivation is one thing I think I have truly blessed with the man upstairs. My motivation is a passion. When I set out to do something, I dive deep into it. I can never do anything partial, maybe that is a little OCD, I don’t know. But, whether it’s racing or my business, when I set forth a goal, I work very hard to reach that goal, even if there are setbacks along the way. Sometimes I will envision a big picture goal. For example, One day I want to race in the Sprint Cup Series. That is a big goal that will take time, no doubt. But if you make goals within the big picture goal, then you are being successful along the way to your overall original goal. That will leave you with encouragement and inspiration along the way. So make several goals, not just one and will you are successful that will motivate you and if you aren’t a business success as you had wished then motivate yourself to another stepping stone goal. Just don’t give up.

What is your day to day like?

My day to day is usually pretty busy. I travel just about every week for racing. Whether it’s NASCAR, Drag Racing, or Dirt Track Racing, there is racing all the time. So I am always on the go. With this, I still carry the responsibility of my business. Luckily, I am blessed with technology in my time era, so that enables me to work and communicate while always being on the go. I only average about 5 hours a sleep a night. I’m not so blessed in the sleeping aspect of life, my schedule doesn’t allow for it and hasn’t for a long time, so I believe I just have became accustomed to it. But, I never start my day without coffee, it’s a must. From there my obligations will include Emails, Social Media, Photoshoots, Interviews, Videos, Meetings, Speaking Engagements, Charity Work, Kids and Family.

What is some advice you can give to aspiring business owner who wants to be a business success?

Be prepared for setbacks, be prepared for struggles, be prepared for stress. You must dedicate yourself full-time to what you want to accomplish, make a big picture goal, and make stepping stone goals for along the way. It won’t be easy. I’ve found it more difficult to be a business owner as my company grew. The more your company will grow, the more responsibility you will have, the more money it will take. You have to make risk, without risk, there is no reward. To become a business success, you must dedicate yourself to your customers, you must build on your goals. Keep setting goals, goal after goal. You have to be passionate about what you want to do. You have to love what you are doing. That passion will feed your motivation, your motivation will accomplish your goals, your business success will keep you motivated. You will then become an inspiration to others. Let everything feed on each other. Don’t be afraid to ask for help along the way.

What are some obstacles you’ve overcome?

Too many to count or keep track of. You will or already have obstacles in your way on a daily basis. Become a bulldozer and push through it. Sometimes, you have to learn the hard way, I always did and still do. I haven’t always been successful. I still don’t consider myself successful, because I am still working towards my big picture goals. But, along my journey in life, I’ve been put in rough situations. My family wasn’t wealth. I spent my late childhood putting myself in situations I wish I never have. Can’t say I grew up on the streets, but where I grew up, it was very easy to become accustomed to a negative life style. For anyone, that is obstacle. Growing up as a teenager in Los Angeles can be rough. I’ve made plenty of mistakes along the way, but learning from your mistakes… I’ll stop right there for a second. I want to emphasize something. You have to, it’s a complete must, you must have the ability to learn from your own mistakes. Your mistakes are obstacles. You are going to make mistakes along the way without a question. I didn’t finish high school, I kind of consider that an obstacle, a mistake for sure. But, years later, I worked towards and eventually received my GED. I think my best answer to your question is learn from your mistakes, they are obstacles.

What was your proudest moment?

Becoming a husband and a father.

How has NASCAR affected your life?

I don’t believe it has affected my life in any way. I believe it has embraced it. It has given me a new passion.

What was your journey like in motorsports?

I have been very fortunate to have been blessed with setting and still holding several different records in a few of the different types of racing I am currently doing. It has been an awesome learning experience along the way for all types of racing. I wouldn’t change any of it. Whether I am winning or losing, it has been very rewarding to me. It’s been fun. I have had a ton of support. Support that has motivated me, motivation that fueled my passion to be successful in racing. It won’t happen overnight, but believe, I am working on winning a championship sooner than later.

Where do you see yourself in 5 years?

Racing in the Sprint Cup Series hopefully!

Is there anything exciting happening in the near future?

Lots of racing and I recently just finished building a mini studio at my house. Soon, my website will have live feed access to all my races and I am working on building a youtube channel show called “Juggling Racelife with Family Life”

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

Business

Leading Ladies In Tech: Caitlin Clark Zigmond

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Caitlyn Clark Zigmond

 

Caitlin Clark Zigmond is the Vice President of Product Management at CoreDial. She shares her experience of over 30 years where she has worked with numerous companies under several different capacities. She started out in Hi-Tech as the Director of operations working for a company that built precision hot stages in science and industry, which involved working with one of the first windows based research pieces of equipment. From there, Caitlin decided that she wanted to become an entrepreneur and started her own catering business. Growing up, she cooked at home as both her parents were working, and that influenced her first business. She bought a company with just four employees and grew it to the third largest company in Boulder, Colorado. Caitlin gave up the business to start a family with her partner. Over the next few years, she went from being the first Product Manager for New Global Telecom (NGT), to Product Lead for Hosted PBX, then Advanced Voice at Comcast who acquired Hosted PBX, and finally to CoreDial.

Caitlin spoke about the hurdles she had to face in the workplace and managing a work/life balance. Ruth Bader of the Supreme Court is her female role model because of how she has consistently broken down barriers throughout her career while maintaining a true level of professionalism. Though she’s faced immense challenges and a heavy degree of sexism for her role in a previously all-male space, she has a fierce dedication to equality. Caitlin said it reminds her to connect to all those around her, whether it’s family or a more professional setting. As Caitlin says, “Be open to new things and stay strong on your life’s journey.”

Caitlin Clark Zigmond

Caitlin Clark Zigmond

Caitlin Clark Zigmond

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Influencers

Philly Startup PiperWai Solves Your Sweat Problems

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PiperWai

One of Philly’s top startups, PiperWai, was founded by Jess Edelstein and Sarah Ribner, two entrepreneurs with a knack for building a brand and staying authentic. They penetrated the highly competitive deodorant market by introducing a natural deodorant that actually works as advertised. Whether you are health conscious or just a regular user, PiperWai was introduced to solve your sweat and odor problems. The team has no plans on moving anytime soon. According to Jess, “Philly startups are extremely supportive.”

PiperWai

PiperWai is a natural charcoal based deodorant free of aluminum and other harsh chemicals that are usually found in conventional antiperspirants. Jess and Sarah started off with a creme deodorant and recently launched a stick applicator by popular demand. Activated charcoal is becoming an increasingly popular ingredient in cosmetics because of the health benefits and various uses. By using it in PiperWai’s deodorant mixture, it absorbs moisture and fights odor without staining your clothes. The essential oils give off a spa-like scent that appeals to both men and women. And, in case you’re wondering, it’s perfect for sensitive skin!

I had the opportunity to connect with Jess Edelstein, Co-Founder of PiperWai, and was heavily impressed by the perseverance that she and Sarah Ribner has shown for their brand’s success long before appearing on Shark Tank. From being 9 year old entrepreneurs in elementary school with their lemonade stand to self-made moguls, there’s no stopping Jess and Sarah. As any entrepreneur can tell you, the process is difficult and the hours are long, but the result is worth it’s weight in gold. This is the story of two best friends that embarked on an amazing journey together, and there seems to be no stopping them.

Before reaching their height of success with PiperWai, Jess’s day job was a real estate agent, selling houses to make ends meet. When PiperWai first launched, Jess and Sarah worked 80-100 hours per week pumping out the mixture into jars by hand. PiperWai has always been a business that has been bootstrapped, even after appearing on Shark Tank. Their first office was a closet, but expanded exponentially as demand began to rise. Real estate money became less significant and PiperWai became the core focus. Jess and Sarah moved production from making 300 jars at their home office to a copacker to keep up with demand. PiperWai is now the 3rd fastest company on Shark Tank to reach $1 million in revenue and the business has grown 6000% since.

You can now find PiperWai in every GNC in the country and every Whole Foods in the Mid-Atlantic region. You can also find them at over 200 independent retailers and online on websites like Lucky Vitamin. When they first appeared on HSN, they completely sold out. Not only is PiperWai good for your body, they do good for the community as well. They donate a portion of their sales to non-profits. Bloggers rave about PiperWai and express how much the natural charcoal based deodorant has changed their daily routine.

One of the best piece of advice Jess has is, “Bootstrap everything until you cannot anymore. Work out of your apartment. You do not need to appear fancy early on. Reinvest back into your product. It’s going to be hard. No matter how hard you work, it is going to be difficult. The short term discomfort is beneficial.” Entrepreneurship is not for everyone, but for those, like Jess and Sarah, who persevere and continue to invent in the business, the benefits are astronomical. They enjoy the flexibility of not being chained to a desk. Jess has not set an alarm in 2 years. Entrepreneurship feels more rewarding to these founders, especially after all the effort and looking back how far they’ve come.

Finding the right deodorant takes a large amount of commitment, something that these young founders understand. PiperWai went all natural with their product and is quickly cornering the market by outperforming their competitors. Jess and Sarah has come a long way since mixing the PiperWai formula in a closet to the sound of Taylor Swift.

PiperWai

Jess and Sarah in one of the first PiperWai kitchens

PiperWai

Jess and Sarah today

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Business

How To Find Your Dream Job

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Job Dream

Do you remember being in your teens and people asking you what you wanted to be when you grew up? Most people do not normally have an answer to this question, which is quite understandable since most of us don’t have a career path figured out at this stage in our lives. The good news is that you don’t have to decide on your career after high school or in college. According to Forbes, most of us will have 15 to 20 jobs in our lifetime and could end up changing jobs every 4.4 years.

With all the career options available, how do you find your dream job?

Strength

One ways to find your dream job is to play to your strengths. If you’re good at writing for example, you can be a teacher, journalist, copywriter or author. If you’re the outdoorsy type, you can be a trail guide, camping guide or survival expert. Your love of math and solving problems can make you a good coder. Your strengths are a good indication that you should be doing something with them. It is also easier to be happier of you have a career that suits your strengths.

Take Classes

Taking classes and trying something new can help you discover your passion and lead you to your dream job. You can attend workshops, scour YouTube tutorials, or read books to find out where your passion lies. Exploring and finding out what you like can lead you to career paths you’ve never thought of before.

Work Environment

Another way to find your dream job is to consider what kind of working environment you thrive in. For example, for people who like being flexible and independent, working online might be a good option. For those who prefer a more traditional form of work environment, there are plenty of office jobs and career options. The same is true for people who like being outdoors or close to nature. Working in an environment you like can lead to better job satisfaction and help you fulfill the lifestyle you want to lead.

What Makes You Happy

Doing what makes you happy can lead you to your dream job. There are many things we like to do for “fun” that actually makes us happy. For instance, some people have fun working with children, which can lead to a career in teaching or child psychology. People who have fun while working with crafts can become crafting gurus with businesses. Doing what makes you happy is a good way to make money while having fun at the same time.

Informal Interviewing

Set informal meetings, like meeting over a cup of coffee, with prospective employers and people in the industry to discuss job expectations and see if they are potential fit for you. This process can help you find your dream job by eliminating jobs or industries that are not suitable for you. With the information you get from your informal interview you can make the decision process easier while networking possible contacts in the industry.

Finding the dream job is a challenge that everybody faces. There are many people working today who are not happy with their jobs but do it anyway to put food on the table. Finding your dream job will help you do the same, but at least you are happy working in an industry you love and are passionate about.

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