For the past year, businesses have been met with unrelenting challenges. Because of this, founders are more careful about where to put their time and funds. Longevity in business is desired, so thinking critically about the strategic principles of business is a must. Growing a pandemic-proof business is possible. But how are you going to make it happen? We took our questions to Facebook groups Tech Ladies and Societygal to ask women in the industry about their input on how to grow a business successfully and efficiently.
1. How important is getting your business assets right? (logo, website, branding guidelines, etc)
When it comes to the creative aspect of building a business, there was a split in what is necessary. Recently, founders and business owners have been turning to creative services like Penji for increased design output. While there are still repercussions from the pandemic, businesses are learning to adapt by discovering these new innovative solutions.
Some of our friends at Tech Ladies and Societygal believe that it is crucial, especially when it comes to setting yourself apart from competition. Others choose to focus on other aspects of the business. Here’s what they had to say:
“Hi. I think that for number 1-It doesn’t really matter. I think what people want is results. Connect with them, and show them what your products or service can do for them. How does it solve the problem that they have.” – Prerika Agarwal, Tech Ladies
“I think that these branding pieces really matter as a way that establishes how your company will move and grow. I’ve seen a lot of small businesses that kind of wing it and I think that especially in terms of social media and web, a cohesive brand can really make a business stand out.” – Charlotte Clark, Tech Ladies
“I think it’s less about getting it right and more about being consistent and looking professional. A business that visually appears fractured hurts its own credibility.” Natalie Sharma, Tech Ladies
“The first 1-2 years, really not important! I see so many starters get lost in this search for the perfect font-pairing, the perfect logo blah blah – and what they REALLY need to be focusing on is nailing down their product suite and getting good at copy. Most of us leave corporate and can’t write a blog post or sales post for shit because we sound so wooden and stuffy! 😂 You need a website to get your message out – but honestly? Nobody cares about your logo. Would you stop buying Nike/McDonalds/Pepsi tomorrow because they switched up their logo and it sucked? No, you stay because you like the product.” – Alex Sheach, Societygal
What is a common mistake that businesses make when trying to grow?
Growing a business is not easy, especially during a pandemic. With the increased number of businesses shuttering their doors because of COVID, one can only benefit from avoiding common mistakes.
“I think that one mistake is that businesses don’t take advantage of how research can validate and verify your ideas going forward. There should be a certain level of confidence in what your next steps are and how they’ll fair.” – Charlotte Clark, Tech Ladies
“The main pain point of scaling I’ve seen is failure to document and inform. If one hand doesn’t know what the other is doing then you aren’t on the same page and you can’t help each other when things go wrong.” – Natalie Sharma, Tech Ladies
“Getting sucked into downloading YET ANOTHER (usually very disappointing freebie) which moves them no closer to their goals. Get your UNSUBSCRIBE vibe switched ON, tune out all that low-level noise and commit to your OWN ideas and vision.” – Alex Sheach, Societygal
What can people take advantage of now that is often overlooked?
Innovation and creative thinking is key to a pandemic-proof business. As we adapt to the current lifestyle of consumers, founders are taking advantage of what is in front of them. Here’s what members suggested.
“What’s overlooked is the human aspect of things not being perfect and just going with inspired action once you have some clarity about your business.” – Prerika Agarwal, Tech Ladies
“With staying at home still being a large part of life, I think people should take advantage of having more people online and the ability to do webinars, virtual networking, and doing research directly with your specific users or customers.” – Charlotte Clark, Tech Ladies
“Digital businesses should take this opportunity to rise to the occasion to help their local communities. As a digital business owner I can confirm we spend a lot of time virtually hustling. Show the world around you that you exist and that you care. It pays dividends for both of you.” – Natalie Sharma, Tech Ladies
“Not enough people are stepping up to lead with vision. They’re waiting for permission to release, launch & grow. JFDI!” – Alex Sheach, Societygal
OpenStudio – Business Management All-In-One
We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this. But have you heard of OpenStudio? No? Well, allow us to make a proper introduction.
OpenStudio helps you centralize all the applications and services you may need in order to run a business.
Some of the top features offered by OpenStudio are necessary in order to run a business but haven’t necessarily been rolled into one package. Things like IT Protocol/Document Management create a shared workspace to save your important documents for future consultation.
Or perhaps you may find the Permissions and Authorization Management feature useful. You can decide which permissions and applications every member can access.
OpenStudio offers the following services:
- Content Management
- Task Management
- Document Management
- File Sharing
There are other similar services, but none of them are as neatly packaged and formatted as OpenStudio. Running a business doesn’t have to be complicated. All you need should be at your fingertips. A custom environment to manage your team, your finance, your documents, and your customers? Sign us up.
Archbee Is Here To Centralize Your Company Data
If you could describe Archbee in two words they would be: “documentation specialist.”
Founded in 2018 with $1 million in funding. Archbee is a knowledge base platform for technical teams to create, structure, and share documentation internally and to customers.
The software provides a set of customized tools for software developers. This enables everyone in the business to organize key information and intelligence in a single hub. That’s a benefit of colleagues and customers, both present and future.
In an interview with Forbes, founder and CEO of Archbee, Dragos Bulugean stated:
“We are talking about the knowledge that makes your business what it is. Archbee is meant to be the one-stop-shop for the documentation needs of software companies.”
“Businesses are in a rush to create products, launch them faster, and be the first to market. An important part of creating a product is its catalog or index – in essence, the ‘how to’ guide.’”
“It is this often neglected task that Archbee is making it easier to create. It is not just a product manul but a central knowledge base and the true front of knowledge which is making an impact on commercial metrics – helping improve onboarding time for customers, reducing the number of support tickets and, importantly, making the products understood by users.”
“We’re focused on helping any company that builds software to create collaborative spaces which are accessible to all and easy to use.”
This long-awaited platform offers editing, document collaboration, Slack integration, file storage, and other related services. These features, in turn, enable engineers to disseminate real-time information about planning on their construction team.
When you have a software as innovative as Archbee, it frees time up for developers and engineers. That way they’re able to spend more time in “deep-work” mode and solve more challenging problems that require full attention.
In short, with Archbee, you can centralize all of your information in one place.
Meet The World With Memrise
All over the world, around 60-75% of people speak at least one language. People who speak more than one language report improved memory, problem-solving, critical-thinking skills, enhanced concentration, and more. So, if you speak more than one language, you essentially have an improved brain. If you want to join this crowd, Memrise may be the most effective option out there.
“One of the things that had kind of caught my attention was that psychology around how we learn languages.”
Ben Whatley, Co-Founder and CPO of Memrise, learned French the way most of us learn a second language. We’re given the rules of the language, the grammar, how to speak properly. But there’s a flaw in that approach.
“I would go to France and I couldn’t speak a word. I wanted to understand why that was.
“That was a light bulb moment.”
The way we’re taught language is from the left brain perspective as opposed to the right. The left brain involves analytics, reading, and writing. The right brain involves creativity. If you need a metaphor to help you out, the left brain is the uptight, brilliant nerd and the right brain is the hippie-dippie artist.
Whenever you’re learning a language, you may often hear that the best way to learn is to immerse yourself in it. If you’re learning Spanish, spend a month in Mexico City. If you’re learning Japanese, take a trip to Tokyo. And so on. The grammatical approach to learning language has its value, but it’s the colloquial experience that truly helps imprint
Whatley and fellow Oxford classmate, Ed Cooke, founded Memrise in 2010. Cooke, a Grand Master of Memory, had combined his skills with Whatley’s observations and ideas. They conceived of a new method of language learning. One more in line with immersion than grammar.
“We’ve been gradually and daringly evolving the product to bring more and more of the richness of real-world content into the course of our ongoing experience.”
“In 2016, we did a tour around Europe on a double-decker bus to collect a video dictionary of all the European languages.
“Tens of thousands of short videos of native speakers [speaking] in context.”
While other language learning apps like Duolingo or Babbel have computerized voices, Memrise has actual recorded voices.
“That kind of got baked into our core algorithm – namely naturalistic accents, idioms, phrases as they’re spoken in the real world, not sort of in the kind of academic sense, but a kind of multi-dimensional learning.” – Cooke
“Most everyone really wants when they’re learning a language is they’re learning it to connect with other people, to be able to read what other people mean and to be able to express themselves to other people.” – Whatley
Speaking Spanish to your teacher versus speaking to a coworker is notably different. Your teacher will have you say “poco” to mean “little” when your coworker will make fun of you for sounding too proper. Memrise would teach you that “poquito” is the casual way to say “little.”
Memrise is disrupting the academic dominance of language learning by focusing more on practice than technique. How many native English speakers do you know that speak perfectly grammatical English?
Let’s take “you all.” In the south, you’ll here “ya’ll.” But in Pittsburgh, you’ll hear “yinz.” Do you think ESL teachers are noting things like that? Probably not. Memrise, however, does focus on this more casual ways of speaking because they have a stronger understanding of how the human brain functions and how we communicate with one another.
One interesting feature you’ll find with Memrise but not any other language learning app are Zoom conversations. These are free rooms where you can hop in and speak, say, Spanish with other people. Instead of traveling to Mexico City to immerse yourself in the Spanish language, you can log into Zoom and speak it with other speakers.
“It’s live person to person – it’s not a lesson. It is just about trying to use whatever language skills you’ve got in your in your bag. Just try and get it out there and use it, because that’s what happens when you are actually in a country.” – Whatley
“The aspiration is to make it as fun as being in the country.” – Cooke
It’s never too late to learn a language. The pleasure of learning and speaking a new language is immeasurably rewarding. As Memrise says on their site, “learn and language and meet the word.”