Business
Lo & Sons Introduces The Hanover Deluxe Tech Backpack
Every techie entrepreneur needs a backpack equipped to handle a variety of gadgets, devices, and other miscellaneous travel items. Whether you are going on a short business trip or just need something to hold your laptop, the Hanover Deluxe provides the necessary versatility. The tech backpack is lightweight and ideal for traveling.
The Deluxe is an upgrade from the original Hanover and now has more storage space, which is good for fitting in a larger laptop. The original Hanover could fit a 13” laptop, while the deluxe can accommodate up to 15”. The Deluxe can be used by men and women and is perfect for everyday traveling, or even to be used as a spacious carry-on bag during a flight. The original Hanover weighed in at 1.75lbs and the Deluxe weighs in at only 2.2lbs but has a lot more storage space. If you decide to use the Deluxe as a carry-on during a flight the unique minimalist design can not only store all of your travel necessities, but can also fit comfortably under most airline seats.
Lo & Sons definitely hit the mark with the creation of the Hanover Deluxe. Similar to the original, the deluxe is also eco-friendly. The bag is made from recycled poly which, in a nutshell, is a highly resistant form of polyester made from recycled plastic water bottles. The poly is reinforced in a way that it prevents any unnecessary tears or rips that can occur from excessive travel or commuting. The process to making the bag is simple, yet effective and is part of their greater mission to protect the environment. The plastic bottles are collected, then they are washed and cut into small pieces. The plastic is melted and woven into fabric, and then turned into the Hanover travel backpack. Not only is the bag durable, it is spacious, lightweight, and convenient for commuters and consistent travelers.
Lo & Sons is dedicated to keeping the environment clean by removing plastic bottles that are clogging up landfills at an alarming rate. Recycled poly is a fairly new fabric which has given new life to plastic bottles. The goal is to take those plastic bottles and turn them into fabric in order to lengthen the lifespan of Polyethylene Terephthalate (often known as PET), and ultimately contribute to cleaning up the Earth. Lo & Sons is using the initiative to not only create products that are eco-friendly but to also purify some of the destinations that their customers will travel to with these backpacks. Recycling plastic makes a long term difference in ways such as producing less greenhouse gas emissions, keeping animals safe by having less plastic in the ocean, and keeping landfills clear.
Though the Hanover Deluxe incorporates some new and useful features, they kept some of the features from the original. The Hanover Deluxe still has padded shoulder straps, easy to use storage pockets for water bottles and such, a key leash to keep track of your keys, and removable inserts for easy storage. The Lo & Sons website even has a new cool feature that lets you look at different heights of people to see how the bag will look according to your particular body frame. Some of the changes include outer pockets that are easy to access using one hand (perfect for people rushing to catch a train, bus, etc). The new insert in the front compartment is now gray and see-through so that you can easily view the things that you’ve packed.
The Hanover Deluxe boasts a more organizational design than the original due to the complexity of the compartments that it has. The tech backpack now has removable pouches for your items, and are easy to remove to pack for the work week. The pouches in the front are more organized than the original and include a zippable compartment for smaller items that you may need but don’t want to forget. The tech backpack is engineered where the zippers can be opened using one hand. So, if you have your hands full you can easily reach and grab your water bottle or umbrella. The zippers were also woven together in a secure fashion so that they will endure constant traveling.
The Hanover Deluxe retails for $148.00 and is available through Lo & Sons official website. If you are looking for an affordable, durable, and eco-friendly tech friendly backpack, the Hanover Deluxe is perfect! Supporting the long term mission that Lo & Sons has to clean up the Earth is not only admirable, but also solves a big problem. Recycling plastic creates less gas emissions which leads to less waste in the environment and conserves natural resources. Not only is this bag convenient for traveling, but is spacious enough to fit all of your tech related equipment and even light clothes and accessories. The backpack is a great gift for the entrepreneurs in your life who are always on the go, and need a lightweight source to transport all of their precious devices.
TLDR: For scalable, high-volume, high-quality design without hiring hassles, Penji is your best bet. For deeply strategic, narrative branding work, go traditional with Contrast & Co, BB Agency, or ProDesigns.
Did you know design is responsible for 94% of first impressions? That means your design is the welcome mat for your soon-to-be customers.
Are you a startup or agency based in Space City looking to launch your design into the stratosphere? You need a design partner who can match your pace.
1. Penji
Welcome to the future of design. Penji combines the top 2% of design talent and AI tools for on-demand, monthly subscription, unlimited graphic design, illustration, and UI/UX work.
Get a whole team at your fingertips. Get drafts in 24-48 hours without having to hire a team or deal with inconsistent freelance pricing. From a quick social media graphic to a full web mockup, Penji keeps your project on track at all times.
Pros:
- Unlimited Requests: Submit as many projects as you want.
- Fast Turnaround: Drafts in 24-48 hours.
- Cost-Effective: Flat monthly fee, no hidden charges.
- Expert Designers: Access to top global talent.
Cons:
- Not Strategy-Focused: Best for execution, not long-term brand strategy.
2. Contrast & Co
If you’re looking for the traditional agency model with a little storytelling flair, Contrast & Co is the way to go. Although they’re based in Annapolis, they are experienced with many Houston clients and are known for building brands based on “radical differentiation.” They don’t just design; they tell stories.
Pros:
- Strategic Depth: Excellent for complex rebranding and brand positioning.
- High-End creative: Known for award-winning, narrative-driven visuals.
Cons:
- Cost: Their premium strategic approach often comes with a higher price tag ($10,000+ minimums).
- Timeline: Traditional agency models typically have longer turnaround times than on-demand services.
3. BB Agency
BB Agency works with SaaS and tech companies. They build businesses through thorough B2B branding and digital product design. If you are in the B2B tech space, their portfolio speaks for itself—clean, modern work which places UX at its core.
Pros:
- Tech Focus: Deep expertise in SaaS and B2B sectors.
- Holistic Approach: They handle everything from branding to development.
Cons:
- Niche: Their specific focus on tech might not be the right fit for consumer lifestyle brands.
- Budget: Project costs often range between $50,000 and $200,000.
4. ProDesigns
For businesses needing specific, project-based graphic design services, ProDesigns offers a solid middle ground. They focus heavily on logos, corporate design, and packaging. So if you need something created without a subscription or heavy retainer price, they’re great for local one-off projects.
Pros:
- Project-Based: Good for one-off needs like a logo or brochure.
- Affordable: generally more accessible pricing for small businesses compared to large agencies.
Cons:
- Limited Scalability: Managing high-volume, ongoing design needs can become costly on a per-project basis.
- Slower Feedback Loops: Revisions may take longer compared to a subscription model.
FAQs
How much does a graphic design agency cost in Houston?
Agencies in Houston typically charge $100–$175 per hour. Project costs range from $1,000 for small tasks to over $50,000 for full branding. Services like Penji offer a flat monthly rate, often much lower than a single agency project.
What is “design as a service”?
Design as a service offers a subscription model with a flat monthly fee for as much design work as you need for that monthly fee. Instead of paying per hour or project as normal with an agency, this is a way to ensure predictable budgeting and consistency with your design team.
Credit for cover image: Photo by Mikael Blomkvist on pexels
In today’s world, digital advertising is the most effective and efficient way to reach potential customers. Facebook advertising, in particular, has become a crucial tool for marketers to promote their brands, engage with their target audience, and generate a high return on investment (ROI). To stand out from the crowd, it’s crucial to implement the most effective actions. For this year, here are our recommendations for the top 10 Facebook ads strategy ideas you need to try:
1. Create Relevant Content
Topping our list is creating relevant content as one of the most effective Facebook ads and marketing strategy. Content tailored to your audience’s interests and needs increases engagement and builds brand awareness. This approach has been effective for years and will continue because it focuses on building a relationship between you and your audience.
Moreover, with the rise of ad-blocking software and decreasing attention spans, creating relevant content is more critical than ever. Creating informative, engaging, and valuable content for the audience ensures businesses that their ads are seen and welcomed by the audience.
2. Create Short-Form Video Ads (Reels & Stories)
Over the past few years, we’ve seen the shift to vertical, sound-on, mobile-first consumption across Facebook and Instagram. That said, it’s best to adapt your Facebook ads to align with this shift, using Reels ads, Stories ads, and vertical in-feed videos.
To make a high-performing short video ad, include a hook in the first three seconds and use captions for sound-off viewers. It’s also a good idea to create native-looking content and have a clear CTA.
3. Personalize Your Facebook Ads
Creating personalized ads on Facebook is an effective strategy because they’re more targeted and relevant to your audience. Businesses can use data from user behavior and interests to provide content that resonates with their audience, leading to higher engagement and conversions.
Plus, personalized ads can help you build trust and brand loyalty by showing you understand and care about your audience’s needs and preferences. This approach helps establish a stronger connection with the audience, leading to increased advocacy and customer loyalty.
You can also explore Advantage+ automated creative, which now personalizes ads using AI.
4. Use Facebook Custom Audiences
Facebook Custom Audiences are essential in a effective Facebook ads strategy in 2026. However, there have been changes in the way they’re used and optimized. Today, Meta’s AI now does much of the heavy lifting.
With Advantage+ targeting, users can start with broad audience signals and allow Meta’s system to automatically expand reach based on real-time performance data.
5. Join the Facebook Video Ad Bandwagon
According to statistics, Facebook videos have 8 billion daily views. This is an excellent Facebook ads strategy idea as they are more engaging than static ads, capturing the audience’s attention and creating an emotional connection. Facebook’s autoplay feature ensures that the video will be seen, making it an effective way to increase brand awareness and drive sales.
Facebook recommends keeping video ads short and adding captions, as these ads increase view time by an average of 12%, making it a more effective strategy.
6. Consider Creating Facebook Custom Landing Pages
Another highly recommended Facebook ads strategy idea is to create a custom landing page. This means having a specific page for people to visit when they click on your ad instead of just using your website. Using a custom landing page makes it easier for people to take the action you want, like signing up for your email list.
It also ensures they don’t get confused or distracted by other information on your website. So, if you want more people to take action on your ad, a custom landing page is the way to go!
7. Always Think High-Quality
Having a broad reach of audiences, Facebook is also rife with advertisers, making differentiation a challenge. To work around this, you must always strive to create high-quality ads. Invest in producing the finest Facebook ads you can, as these will make your business look more professional and trustworthy. This, in turn, can increase engagement and conversions.
They also make your brand look better overall, leading to better brand recognition and customer loyalty. Ultimately, investing in high-quality ads can pay off with better results and a higher return on investment (ROI) for your Facebook advertising efforts.
8. Familiarize Yourself with Lookalike Audiences
Knowing about Facebook Lookalike Audiences is essential for creating effective Facebook ad strategies because it allows you to reach a larger yet similar audience to your existing customers. With Lookalike Audiences, Facebook will use its data to find people similar to your current customers based on their interests, behavior, and demographics.
This allows you to create more targeted and relevant ads for a group of people who are more likely to be interested in your products or services, leading to higher conversion rates and better return on ad spend.
9. Be a Facebook Remarketing Expert
Learning about the ins and outs of Facebook remarketing is crucial because it allows you to target people who have already shown an interest in your brand, reminding them of your business and increase conversions.
With Facebook’s remarketing tools, you can track potential customers’ behavior and customize your ad strategy accordingly, reaching those most likely to convert. By mastering Facebook remarketing, you can boost your advertising efforts and maximize your return on investment.
10. Hold Contests and Giveaways
Contests and giveaways on Facebook have always been a great way to increase brand awareness, engagement, and lead generation. It encourages people to interact with your brand and share your content. They can also create a sense of urgency and excitement, driving more conversions and sales while providing valuable customer data and insights.
Holding contests and giveaways can help your business achieve short-term and long-term marketing goals. You can also explore shoppable events, live commerce promotions, and lead ad optimizations to enrich your campaigns.
Final Thoughts
To maximize your ROI in 2026, try implementing the top 10 Facebook ad strategies outlined in this guide. Standing out from the competition, engaging your target audience, and continuously improving your results, Facebook advertising can be a powerful tool for growing your business. It’s also a great idea to exp[lore Meta’s AI, which now helps automate creative, targeting, and placements.
Famous for its vibrant food scene, booming tech hub, and live music, Austin, Texas, also holds some of the best design agencies in the nation. For the coming year, you might want to work with the following agencies to boost your business:
Penji
Known for its unlimited graphic design services, Penji tops this list of the best agencies in Austin. Its key services include branding visuals, infographics, social media graphics, custom illustrations, UI and UX design, and more. You can send requests for more than 120 design categories, all for a flat monthly rate. And the best part is its unlimited revisions feature, allowing you to get the exact designs you need without paying extra.
Pushstart Creative
A multidisciplinary design agency, Pushstart Creative specializes in product and industrial design, user experience, research, and strategy. It has worked across various industries, most notably consumer and commercial IoT, consumer electronics, sports, and health and fitness.
Frank & Victor
Reflecting Austin’s creative spirit, Frank & Victor helps businesses resonate more deeply with their audiences. It promises to create branding and identity systems, strategic logo designs, UI/UX designs, and more, with premium quality designs and attention to detail.
Big Gorilla
With a focus on branding and identity design, web design and development, and marketing strategy, Big Gorilla is a highly recommended creative design agency for businesses in Austin. It also offers photography, video, art direction, packaging design, and a wide range of marketing and communications services.
Fahrenheit Marketing
Founded in 2008, Fahrenheit Marketing is a full-service agency that offers both creative design and marketing strategy. Proudly based in Austin, Texas, it offers web development, UX/UI design, SEO, PPC, and ecommerce services. In addition to these, they sell products from Offline Order Importer, HubSpot, Klaviyo, SharpSpring, and many others.
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