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Keep Me Posted Web Series: Effects Of Technology

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In a society where people have gone mobile and family and friends are separated, it is encouraged to use the power of technology to stay in touch. In the new web series by Hillary Berkowitz Nussbaum, the Keep Me Posted web series is a story to explain the effects of texting and social media on our personal relationships, from the perspective of three separated friends. The series feature a strong and diverse female trio, along with an all-female team in the making of the production. The co-producers are inspiring millennials behind Pitch Her Productions, a non-profit production company committed to advancing women in film and media.

Technology has personalized it’s way into our lives in allowing us to connect through photos, videos, and text. The application of technology to create and maintain relationships between people have become its main source of usage. In 2015, 76% of adults online used some resource of social networking sites. In Keep Me Posted web series, the female friends use these devices in order to stay together. The web series connects with all of us, seeing that the relation is heavy in this story. We all use technology for some form of connection, the Keep Me Posted web series is focusing on that value. 

keep me posted web series

For women in film and media as well as modern consumers of technology, Hillary Berkowitz Nussbaum explains more about the Keep Me Posted web series:

What is Keep Me Posted?

Keep Me Posted is a three-part web series that takes a biting look at the impact of texting and social media on our closest friendships.

What is Keep Me Posted emphasizing?

The series highlights the gap between the frequency of our communication and the quality of it – even if we’re constantly talking to our closest friends, we’re not always connecting with them. Sometimes it’s easier to skirt around difficult subjects than to discuss them, and that can be damaging to a friendship.

Who is Keep Me Posted mainly targeted for?

The prominence of texting and social media definitely skew to a more Millennial audience, but the series’ other themes – familial expectations, depression, friendship growing pains – still resonate with those who didn’t grow up with smartphones.

What is Keep Me Posted goal and mission?

We want to tell a grounded, honest story in an entertaining way, and to spark some important conversations about depression, self-doubt, and communication. We also want to highlight the skill and dedication of our incredibly talented cast and crew!

Why a story on cell phones?

They’re everywhere! Originally, cell phones were just going to be part of the series – a way to accurately represent the way people in their mid-20s interact with each other. But as I developed the concept for the series, the phone’s kind of took over, and I ran with it. Nearly everyone I know has a story of a friendship damaged by texting or social media. Some stories are extreme, others superficial and silly, but all made me realize just how much those things influence the way we relate to each other.

Why choose the series to be a comedy?

Life’s little absurdities are inherently comedic, and this story is one that really lives in those small moments.

How does Keep Me Posted fit into society today?

It’s an honest look at the way we live now, the way we interact. We know that Facebook friends aren’t necessarily real friends, it’s no secret that celebrities and influencers carefully curate their online presence. But I haven’t seen much that touches on the way actual friends relate via texting and social media, and I wanted to explore that dynamic onscreen.

Who can relate to this story?

Anyone who’s ever used a smartphone! But seriously, I think most people can relate to the impulse to be a little bit extra-chipper in a text message, or to post a photo that makes a situation look better than it is. We all have things we’re struggling with, and it’s so easy to hide those struggles behind a screen.

Will this motivate or influence others? How?

I hope so! I want the series to remind everyone that even though we may want our social media presence to be impeccable, we still need to be honest and vulnerable with those closest to us. I hope it inspires people to speak up about whatever it is they’re struggling with. And I hope it motivates people to create their own work, to tell the stories that are important to them.

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Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Simple Ways To Thank Your Clients

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clients

The consumer market has changed drastically. Due to the extreme changes to the way we shop, entrepreneurs are trying to come up with ways that empower customers to have an enriching and engaging experience. Businesses are conducting lots of surveys to collect valuable data and conducting research activities to gain analytic insight using the data to better understand consumers. In simple terms, they are trying to have an advantage over their competitors and trying to attract more customers by offering the best products and services. Thanking your clients is extremely important for customer service and making them feel special.

Various market surveys have concluded that other than providing a better product at a cheaper price, there is one factor which separates each and every business. This unique feature is the customer experience which every business house is concerned about. Several consumer studies have been able to prove that the clients generally tend to pay much more for a better experience. Excellent customer service improves the brand loyalty of any business as well as increases your goodwill amongst the customers. One way to increase your customer loyalty is to thank your customer for their patronage and make them feel special. Here are some of the ways you can thank your customers:

Providing gifts to the customers

Gifts such as mugs, t-shirts, chocolate boxes, and other tokens of appreciation help to win the customer’s heart to a large extent. Such gift items can be presented to the customers on certain special occasions such as their birthdays, anniversaries or even on certain holidays such as Christmas or New Year. Gifts can also be sent on any normal day just to show some gratitude to a loyal customer.

A note of thanks

There are a lot of options available to thank your customers, but you should choose the ones which help you with personalized connect. One such method would be sending a simple thank you note. Though there might be a notion that handwritten notes are old school techniques and have lost their charm, it is completely incorrect. The fact remains that with the advent of technology, things such as handwritten notes have become extinct, but instead it has an even greater impact on the people today than in the past.

A day to celebrate with the customers

A day or two must be assigned to celebrate with your customers and value their loyal patronage. There can be special promotional sales and a grand lunch or dinner on these dates for the customers. One should send special invitations to the customers and invite them to have a fun and enjoyable day out.

Reward for the referrals

A referral is the highest compliment which you can receive from your client and it is very useful for the growth of any business. Such gestures from the customers always deserve recognition from your side. This recognition could be in the form of simple gift cards, thank you messages or even discount coupons on goods and services. You always need to appreciate when any customer provides you with more business.

Food

Each and every one of us love food. You could easily send some cakes or cookies from the local bakery to your customer’s’ office to show your appreciation for their cooperation.

Work can become as enjoyable as leisure if you have a cordial relationship with your clients. The above mentioned ways are great ways to thank them and appreciate them for all the trust and cooperation.

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“I’m Fat Let’s Party” Guy: Life as a Celebrity Meme

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The internet has done a lot to disrupt culture.  Once upon a time, styles, techniques, communities and information were only as transmutable as cable TV and word of mouth.  When compared to the rate of change we see today, the evolution of content has moved from a slow creep to nearing light speed.  Ten years ago the lifetime of any trend in humor could last months, and before that years.  These days, you see a popular meme “break the internet” but one week later a new one is there to take it’s place.

Imagine if Charlie Chaplin had risen to fame in this day and age through the vehicle of The Meme.  Would he still be as iconic?  As immortal?

I spoke with Steven Lee… also known as “I’m Fat Let’s Party” Guy.  Steven’s meme has been sported on the front page of reddit twice and has garnered over 400k in likes and shares on social media within the first hours of being posted.  As it happens, Steven and I actually went to the same schools growing up.  However I am jealous because I cannot say that I grew up to be a world-class meme.  I got the chance to speak with him about Memeology.  Here’s what he had to say:

1.  So let’s hear about this party…  

The picture was taken in 2011, I was with my friend Dave Leek. We went to Philadelphia at Drexel Factory for a concert. The head Dj was Alesso. When we got there I found out my friend Dj Dubsef was opening so we were allowed in early. When the concert started, since we got in early we got front row, right in the middle. It was crazy we were just having a blast and I saw the photographer “ATOTHE” and I just made that pose and everyone went along with it. It was great the high from just being at the concert and all the fun I was having was crazy mainly because I was completely sober. We didn’t drink at all it was just the energy that gave me like a high feeling. Definitely an amazing feeling.

2.  Now let’s hear about this shirt…

The shirt I got back in 2010 at Comic Con NY. It was at a booth called “Seibei”. They were super nice. After I became the meme I sent them an email about it. They thanked me and I told them that I ordered another shirt from them.  They said they were going to throw in some more for me. It was amazing because I ordered two shirt but when the package came they gave me three more shirts two of them were different color versions of the “I’m Fat, Let’s Party” shirt. One in black with yellow letters and one in sky blue with yellow letters too. Another note about Seibei is that when I went to Magfest 2015 I got to meet the creator of the shirt there. He was working his friend’s booth there and I haven’t officially met him before so it was great. Once he saw me he told some customer “I’m sorry but I need to hug this man really quick.” He is an amazing man, his name is David by the way. In short, I have three different colors of the shirt.

3.  Who first memed this?  Tell me about the moment you realized it went viral.

So going back to the Photographer “ATOTHE” he posted the original photo on his Facebook page. Then someone who I still don’t know posted it to “reddit” and it blew up from there. It’s funny I never heard of reddit before that. I saw the post after 14 hours of it being posted and it already had over 400,000  reblogs and likes. It was weird because in the comments some people knew who I was, telling them I lived in NJ and that I went to high school. Some said that I quote “omgz he snapchats me everyday”. The worst part of it though was the comments about body confidence saying that I have a mental problem about my body. Then there were other people arguing about it. It was pretty nuts. Also in the comments were people who started to photoshop me into a ton of different memes.  Basically the reason it became a big deal was because it made the front page of reddit and apparently posts only get the front page when it’s discussed and reblogged a ton.

4.  How old is this meme now?  How often do you see it reappear? 

It’s about 5 or 6 Years old now. It has been reappearing all the time. It’s been on the front page of reddit now about 5 times and when it gets posted the meme evolves, which is cool.

5.  What has been the most surprising side effect of being a “meme guy” so far?

The most surprising part of being “that guy” is that people from all over the world knows the meme and some of them actually know who I am due to mutual friends. The funniest/weirdest time I got recognized was when I was working as a cashier for FiveBelow. These two kids age probably around 12 and 10. They made a comment while I was ringing them up. It was “oh must be a party over here”. I was confused at first but then I looked at them and I asked are you referring to the meme. Their faces lit up in excitement when I caught on. What made it weird is that their father was confused and asked what are you guys talking about. My response was that they saw a funny picture of me and he gave me the most confusing look ever. It was funny and weird lolz.

6.  What are your thoughts on meme culture and memes as a vehicle for humor?  What’s your favorite meme?  

The meme culture is huge, when it first started it usually was the same pictures with new phrases on them. Now new memes come out every other week. The convention I went to had a huge meme culture following in it. There were people who cosplay a meme that just got popular only a week ago. It’s crazy but I also believe sometimes people make memes and take it to a new level. Now memes are videos too. They went from pictures to videos… now that’s huge step. But again some of the memes are just too much for me and are part of that I wanna say is stupid humor like doing the stupidest things on purpose.

My favorite meme of all time?  Arthur Fist.

7.  What do you like most about your meme?  What do you like least? 

What I like most about my meme is that I met people who told me that the meme gave them the courage to go out and do things and that made me feel better about themselves. Even though I just was at a party having fun. The thing I like least about it is that some people think that I’m someone who just parties all the time and that makes them think I’m not someone who actually has a head on their shoulders. It sucks but I usually just ignore those guys because everyone has, haters am I right?
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