Often times startups hop on every major social network to look “present,” but fail to keep up with all of their accounts. Sometimes being present online, but failing to be consistent on your profiles is worse than not having a social account at all. Imagine a customer browsing your website, and they decide to hit the “Facebook” icon to like your page so that they can stay updated on your sales. As they are linked to your company’s page- they see posts from 2014. They will start questioning how legit your business is or if your business is still active. You could seriously lose a potential customer! Keeping up to date with a company page is a lot of work, and you can’t afford to be on every single social media platform. You need to understand which network (or networks) fits the best for your business, and focus on that.  

Facebook: The Universal Hub

Let’s start with Facebook. Facebook has over 1 billion monthly users worldwide- and 73% of the US adult population, which means that you can basically reach consumers in every industry. It is a great place to start to test your social media campaigns. Facebook is best for building brand awareness, staying familiar with your current customers, and grabbing the attention of potential customers. To have a Facebook profile, you need to stay committed to posting at least once a day, with high quality content (pictures and videos do a lot better than plain text). Although Facebook does work for B2B businesses, it is where the B2C business truly shines. But, regardless of the industry or the size of your demographics, you will most likely be able to bring exposure to your company and establish a true community around your brand. Facebook is the only social media platform you should be on no matter what field you are in.

Twitter: The Real-Time Conversation

The second most talked about social media network is Twitter. Twitter has 230 million monthly users- and on this platform the users have a higher tendency to follow brands than any other network. Twitter is most popular with young adults ages 18 -29, living in very popular urban areas. Twitter is best for building brand awareness, release breaking news, building relationships with customers and influencers and for handling public complaints (users tend to vent on Twitter). The types of businesses that do best on Twitter are: musicians/influencers, publications, news organizations, marketing companies, and sports related businesses. To have a Twitter profile, you must post a few times a day, and you should be interacting with your industry’s community.

Instagram: The Visual Storyteller

Instagram is becoming one of the fastest growing networks, and brands are getting so creative with their marketing strategies! Instagram has over 500 million monthly users- most are female, younger than 35, living in urban areas. According to Forrester Research- Instagram users were 58 times more likely to engage with brands compared to Facebook and Twitter. Instagram is best building brand awareness, interacting with customers and influencers, staying familiar with existing customers, and grabbing the attention of potential customers. Instagram is usually best for B2C companies, but users are slowly moving from Facebook and Twitter into Instagram so that may change soon for the B2B world. The types of businesses that do best on Instagram are: fashion brands, retailers, Etsy shops, bloggers, home décor brands, active/sports/fitness related. On Instagram, visual storytelling is an art form, so brands need to be willing to post consistent high quality content and able to engage with followers regularly.  

Pinterest: The Inspiration Engine

Another fast growing network is Pinterest. It use to be just for moms looking for recipes, brides looking for wedding décor, and new parents looking for baby advice, but it has evolved into much more. Pinterest has over 110 million monthly users. 73% of users are females between the ages of 18-50. Pinterest is best for driving referral traffic back to your blog, video, or store. Pinterest is best for B2C businesses whose niche is: cooking, arts and crafts, clothing/fashion, baby items, home décor/design, event décor, or gift items. This is a goldmine for creative industries as you can communicate directly to the customer. Since users are constantly “repining,” you may receive free marketing from fans that repin your image to their followers. To have a business Pinterest profile, you must be ready to update it every time you post a blog, throw an event, or have a new item in stock. People want easy, digestible content like infographics, quotes, blog title graphics, close ups of décor, outfit ideas, etc. Make sure to title your picture appropriately, write a relevant description that has relevant keywords, and link it back to your website.

LinkedIn: The Professional Network

LinkedIn is the only social network that is specifically for B2B companies. It was designed for educated professionals looking to advance their careers and stay well connected within their industries. LinkedIn has over 106 million monthly users, both male and female ranging in ages 25-64. Most users have a bachelor’s degree or higher. LinkedIn is best if business development is a core focus. It is a great tool to build brand awareness, promote career opportunities, and educate potential customers on your products and services. To have a LinkedIn company page, you must be ready to update it a few times a week sharing company updates, content that relates to your industry, and interact with industry related groups. Unlike most social media networks, LinkedIn is the place where everything you communicate should be professional.

The Verdict: Where Should You Start?

To determine which social network(s) is right for your business, finish this sentence: “My target audience is on _________.” The next step is getting started on the one or two best options. Once you get the hang of it and create a community of followers, you can move on to adding another social media platform to your list. Whatever you choose, just be sure to be consistent in posting high quality content. You NEED to be active on social media if you want to have a successful business.  The beauty of social media is that it is FREE marketing. It may take a few months of dedication of working on your profile, gaining followers and building your engagement. But if you apply the right tactics, overtime you will see an increase in awareness of your brand and interest in your product or services.

And for other stories, read more here at Owner’s Mag!

Wireless internet and digital platforms have become the norm for managing businesses, driven by the widespread use of smartphones, laptops, and tablets. So, it comes as no surprise to see the demand for apps growing even more. If you want to create your own, here are the top 10 app development software that can help you create a stunning mobile app for your business.

1. Quixy

Businesses use Quixy’s cloud-based no-code environment to empower their consumers. The goal is to automate workflows by developing applications based on their needs. And everything is done without writing any code! 

Quixy helps eliminate manual processes and translate ideas into applications. It assists business to become more transparent, innovative, and productive. Through the platform, users can either develop an app from scratch or customize the pre-made apps from the Quixy app store in minutes. Quixy has several drag-and-drop forms, including a rich text editor, e-signature, QR-Code scanner, and Facial Recognition widget.

Pricing:

• Contact the sales team to request a quote.

2. Zoho Creator

Zoho Creator is a low-code platform that fuels the fast development and delivery of web and mobile applications. Like Quixy, there’s no need to write endless lines of code to build an application. Some of the key features of Zoho Creator are AI, cloud functions, JavaScript, third-party integrations, multiple languages, offline mobile access, and payment gateway integration. 

Zoho Creator promises to remove about 90% of the complexities in the application development lifecycle so that you can create the apps you need without too much trouble. From conceptualization to launch, Zoho helps you focus more on features, business value, and the customer—not code.

Pricing:

• Free 15-day trial
• Standard – $12/user/month
• Enterprise – $37/user/month
• Flex – contact them for pricing

3. AppyPie

AppyPie allows you to build apps for multiple objectives. It has several app builders, covering payment app builders to worship app creators. Plus, you do not worry about resubmitting the app after making some modifications.  

ApplePie can create apps for small businesses, restaurants, real estate radio, and much more. AppyPie’s no-code technology is precisely what it sounds like: programming without coding to build enterprise-grade applications.

Pricing:

• Free trial
• Basic – $16 /app/month
• Gold – $36 /app/month
• Platinum – $60 /app/month
• Enterprise – Price varies, contact the sales team

4. Google AppSheet

AppSheet is a trustworthy no-code platform, which means anyone can build powerful mobile and desktop apps minus the codes. With AppSheet, you can deliver an app that is rich in functionalities. It also provides shared innovation, team collaboration, security and governance, and lifecycle management for enterprise clients.

Pricing:

• Starter – $5/user/month
• Core – $10/user/month 
• Enterprise Plus – contact the sales team to request a quote

5. Appery.io

Our next app development software is called Appery.io. It is a low-code app development software for developing hybrid mobile apps, web apps, and progressive web apps (PWAs). Apps created through Appery.io work well with all devices and platforms. Aside from that, Appery.io helps you integrate your existing backend with your app. It also allows instant import and uses backend services in the app builder.

Pricing:

• Beginner – $25/month
• Pro – $70/user/month 
• Team – $135/month
• Enterprise – contact them for pricing

6. Buildfire

An excellent platform for small and medium-sized businesses, Buildfire helps you build native iOS and Android apps. You don’t need to have programming knowledge, thanks to its drag-and-drop builder. It has premium features, including a plugin marketplace, push notifications, analytics, media streaming, loyalty programs, and e-commerce integrations.

Pricing:

• Standard – $165/month
• Growth – $315/month
• Scale – $440/month
• Professional Services – Book a demo

7. UI Bakery

A modern low-code platform, UI Bakery can help you build stunning web and internal apps easily and quickly. It has an intuitive drag-and-drop interface, AI-assisted workflows, and seamless integration with popular databases and APIs. It also lets you design responsive applications without the heavy coding. If you want to create dashboards, admin panels, or full-fledged apps, this is the software for you.

Pricing:

• Free
• Builder – $25/per month/developer
• Team – $35/per month/developer
• Enterprise – contact them for pricing

8. Shoutem

Shoutem is a Mobile App creator for small to large businesses. The app provides a drag-and-drop designer with a re-publish feature that is free of charge. Likewise, it can give you a preview in the native preview app.

Pricing:

• Android – $59/month 
• Standard – $99/month
• Professional – $179/month

9. AppInstitute

AppInstitute enables you to create apps for small businesses, including beauty salons, radio stations, sports and fitness, coffee shops, and more. It has a drag-and-drop app builder. It guides launching, promoting, and marketing your apps. 

Pricing:

• Instant – $49/month
• App Stores – $99/month
• App Stores Premium – $149/month

10. Caspio

Caspio is a low-code app development platform designed for SMBs. It is an all-in-one platform for creating database applications with features of a visual application builder and a robust cloud database. Moreover, it is a powerful, secure, and compliant platform that provides interactive web-based reports. That said, it’s time to bid goodbye to obsolete systems and start building modern cloud-based applications for your business. With two decades of expertise, Caspio accelerates digital transformation for companies, industries, and organizations. 

Pricing:

• Lite – $100/month
• Plus – $300/month
• Business – $600/month
• Enterprise – Contact the sales team

Conclusion

We hope you found the app development software that provides sufficient templates and features for building your app. However, creating a complicated app using a single builder is not always practical. You can develop several apps utilizing software that contains all the necessary features. And if you’re a startup company, consider getting the best startup software to build your online presence. This way, you’ll get the best value for your money.

Webinars are a powerful marketing tool you need to incorporate into your business. So, next time you’re hosting an event or demo for your clients, here are the top webinar platforms you can consider for 2026.

Before we list down the ten best webinar platforms of all time, here are some examples of webinars you can host:

• Customer onboarding
• Employee training
• Thought leadership
• Product demonstration
• Live classes
• Corporate communications
• New features
• Lead nurturing

1. GoTo

GoTo is an all-in-one video conferencing and webinar solution for many businesses and hosts. With GoTo, you can subscribe to one product at a time. That said, their webinar solution ensures security, enables personalization, and increases audience engagement rates. One reason webinar hosts love GoTo is its Stripe integration. That said, you can accept payments easily without subscribing to another invoicing app.

Pricing (billed annually):

• Reach (500 participants) – $69/mo
• Elevate (1,000 participants) – $299/mo
• Unlimited (Unlimited participants) Contact their sales team

2. WebinarNinja

WebinarNinja is the leading webinar platform for coaches and creators. This platform allows you to host a live, series, hybrid, and automated or evergreen webinar. Plus, you or your attendees won’t miss the webinar since they send automated emails for your upcoming events. In addition, you can engage audiences before or during the webinar with handouts, landing pages, chats, and audience presenters.

Pricing:

• Monthly billing – $0.60 per attendee/per month

3. My Own Conference

If you are hosting a webinar with fewer than 20 attendees and want to host it for free, My Own Conference is your best option. It’s a no-fuss choice because you won’t download any software and can schedule webinars anytime! Like other webinar platforms on this list, you can send an automated email about upcoming lessons or seminars anytime.

Pricing:

• Basic plan – Free
• Business plan – $28/month for 30 attendees
• Enterprise – Contact sales

4. Livestorm

Livestorm is another webinar platform offering a free version. It’s limited, but it’s ideal for audiences of fewer than 30 people. Like other webinar platforms on this list, you can integrate Livestorm with apps, such as marketing automation and CRM software apps. Additionally, you can also customize your Livestorm webinars with branding and track your analytics.

Pricing:

• Pro – $105/mo
• Business – Contact sales
• Enterprise – Contact sales

5. Demio

If you’re a marketer and are hosting a webinar, Demio is one of the best webinar platforms to use! With Demio, you can host a live, automated, or series webinar. You can customize Demio by adding your business logo and colors to maintain brand consistency anywhere. Plus, you can increase engagement rates with polls and handouts. Finally, you can monitor your webinar’s results with their tracking and analytics systems.

Pricing:

• Starter – $63/mo
• Growth – $117/mo
• Premium – $196/mo paid annually

6. Adobe Connect

Adobe doesn’t just develop design and video editing software application. They also have a webinar platform, Adobe Connect, you can use to host events. In terms of features, they have the basics, such as polls, breakout rooms, chats, and integrations. However, Adobe Connect goes further with features such as drawing and annotations, templates, and asynchronous browsing. That said, Adobe Connect is steeper than most webinar platforms.

Pricing:

• Standard – $190 per year/per host
• Premium – $290 per year/per host
• Enterprise – $390 per year/per host

7. WebinarGeek

Here’s another webinar platform that doesn’t require a download when you use it. WebinarGeek lets you do everything on your browser, such as conducting live and hybrid webinars and co-presenting with other hosts. This platform is ideal for marketers since they have marketing integrations like Zapier, HubSpot, and MailChimp. However, creators, coaches, and teachers can benefit from the platform because of the engagement features.

Pricing:

• Basic – $81/month
• Premium – $116/month
• Enterprise – From $409/month

8. BigMarker

The final platform on our list is BigMarker. Once again, marketers and sales teams are the target audience for this webinar platform since it’s made to get more leads. Landing pages and registration forms make it possible. Plus, they can learn more about their potential customers through customer profiles and other marketing integrations. That said, creators can use BigMarker to host their events and invite attendees to their next event with their Call to Action feature.

Pricing:

• Basic (Up to 1000 attendees) – Request a quote
• Enterprise (Up to 10,000 attendees) – Request a quote
• Enterprise+ (Up to 500,000 attendees) – Request a quote

Final Thoughts

Webinars have increased in popularity because of accessibility and cost. For coaches and creators, they can engage with the audience even better through chats and downloads. Meanwhile, marketers can make the most out of webinars through tracking and analytics after talking to leads and customers. Luckily, for these creators, webinar platforms can help them achieve their goals and attract more audiences in different ways.