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Hubble Contacts Founders Ben Cogan and Jesse Horwitz Disrupting The Contact Lens Industry

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contact lens

There is a trend going around where businesses are completely eliminating the middleman and passing the savings along to consumers. Hubble Contacts is disrupting the contact lens industry by doing just that. Founded by Ben Cogan and Jesse Horwitz, Hubble Contacts delivers fresh daily contacts for only $30 per month, which was unheard of. The contacts are produced by St. Shine and FDA approved, so you know your precious eyeballs are safe. If you are unsure of your prescription, Hubble Contacts also helps you book an appointment with an optometrist in your area. The contacts range from -0.50 through -12.00 and later this year, Hubble Contacts will be offering toric lenses to cover patients with astigmatism. Ben and Jesse raise $7.2 million in funding and officially launched their contact lens business November 2016. We took a deeper look into this subscription-only e-commerce startup.

What are your backgrounds?

Ben: I grew up in New York City and graduated Phi Beta Kappa/Magna Cum Laude from Princeton. Prior to Hubble, I worked as a Senior Customer Insights Associate at Harry’s (the direct-to-consumer, subscription-based razor brand). I helped to build the Customer Insights Team where I surveyed and interviewed customers, modeled new business opportunities, and generally came to learn all things shaving.

Jesse: I also grew up in New York. I studied economics and finance and graduated from Columbia University, where I graduated Phi Beta Kappa/Magna Cum Laude. I later joined the investment team for Columbia University’s endowment in 2013, where I spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds, and real estate. During my time at Columbia, I built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the Seed round for Hubble.

What makes Hubble Contacts different from competitors?

Ben: Hubble is America’s first direct-to-consumer contact lens brand that is dedicated to making it affordable and convenient to purchase high-quality daily contact lenses for about half the price of other brands. Because of Hubble’s subscription service, wearers will never run out of contacts again―a more convenient, healthier approach to avoid over-wearing.

How would you describe your team?

Jesse: Hubble’s earliest team members were our friends and family. The CTO, Paul, is one of my best friends from college and the Creative Director, Dan, is one of Ben’s best friends from middle and high school. Paul, Dan, and everyone else on the team are highly self-sufficient and are given a lot of responsibility in their respective areas.

How did you guys meet and decide to be cofounders for Hubble Contacts?

Ben: I met Jesse at Bridgewater in summer 2011. I began to recognize a void in the marketplace for affordable, high-quality contact lenses and started to develop the concept for Hubble. Through exhaustive research and strategic planning, I realized that my business model had legs and with the advice and guidance of the Harry’s team, I began to put my plans in motion. Shortly thereafter I realized I couldn’t do it on my own and contacted Jesse. Jesse loved the idea and we continued to build the Hubble brand together.

How are you able to keep costs so low?

Jesse: We accomplish this by cutting out markups from intermediaries to sell our own brand of lenses directly to consumers. This means that lenses generally cost less than half the price of competitors.

Ben: Secondly, Hubble is willing to accept lower profit margins than the 80%+ that are common in the industry.

Did you come across any obstacles?

Ben: Contact lenses are not only a consumer packaged good, but a regulated medical device. This means Hubble is both subject to FDA regulations as an importer of contact lenses manufactured elsewhere, as well as regulations that govern the sale of contact lenses online. Navigating this thicket of rules was challenging, but ultimately necessary to be able to start the business.

Who are some influencers that you are inspired by?

Ben: I am inspired by Jeff Raider, who is the co-founder of both Warby Parker and Harry’s, businesses that directly paved the way for what Hubble is doing now in the contact lens space. Jeff has remained a mentor to me since I left Harry’s.

Jesse: I am is inspired by Mike Bloomberg, an entrepreneur that has had tremendous success across many walks of life (business, politics, etc.).

What is happening in 2017 for Hubble Contacts?

Ben: 2017 is going to be a really important year for Hubble. Most important priority is growth. We’ve acquired more than 20K customers so far, but keeping up the momentum is our highest priority goal, and we’ll do this by expanding our marketing channels and refining our message. In Q3 of this year, we’ll be launching toric lenses to cover patients with astigmatism.

What is some advice you can give to young entrepreneurs that want to start their own business?

Jesse: It’s almost cliché now to say that it’s not your idea that matters as much as your execution. And while to some extent that is true – we spent hours and hours in the FDA databases to find a contact lens manufacturer back in 2015 – your idea matters a lot too. Contact lenses is a broken category today (high costs, inconvenient access, poorly designed packaging) and Hubble was founded to fix that. We think a new business really must fix a problem in the world to succeed.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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5 Operational Areas Where Fortune 500 Companies Quietly Waste Millions

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Whatever the size of the business, operational efficiency is a crucial factor that spells the difference between a venture that thrives and one that bleeds. In fact, a study cited by Forbes revealed that companies lose 20% to 30% of revenue to process inefficiencies annually.

While it’s easy to assume that operational issues affect businesses more when they’re still at their initial growth phase, not many realize that these small inefficiencies could amplify consequences during scaling, when headcount, revenue, and investments grow fast.

In this article, let’s unpack five common operational areas where issues go unnoticed, causing even Fortune 500 companies millions of dollars. We’ll also discuss the best practices in each area to help optimize operations. 

1. Decision Latency

How much time passes between identifying an issue in your organization and actually taking an action to address or correct it?

Oftentimes, enterprises have too many stakeholders, making it harder to align and make decisions fast. In addition, risk-avoidant companies typically push decisions upward, giving birth to a risk-escalation culture.

Photo by Christina Morillo from Pexels

But does slower decision-making equal better decision-making? Not really. A survey by McKinsey & Company shows that people who spend more than one-third of their time and those who spend less reported the same effectiveness. The same survey reveals that 78% of respondents were involved in cross-cutting decisions, which typically require multiple approval layers.

It all boils down to a lack of a decision system design, which means repeated reviews, muddled accountability, and cross-functional dependency loops that could eat up time and other resources. How does it translate to real-world operational issues? Think project launch delays, missed market opportunities, and campaign schedule disruptions.

Best Practice: Build a decision design system that defines who should make and own which types of decisions. The design must also identify which decisions can go ahead without needing escalation.

2. Cross-Functional Hand-Offs

There are always opportunities for inefficiency within a department or team when all its parts are moving. This opportunity further widens when work moves across departments, regions, and even vendor arrangements.

Research by Deloitte on Global Business Services models shows that having a standard structure to unify cross-functional operations can reduce costs by 5 to 10%. Without such a unified structure, it means the company is missing potential efficiency gains of up to 10%.

At scale, the operational efficiency in this area can lead to duplication of work, loss of context, and delays between functions caused by poorly coordinated queues.

Best Practice: Design workflows that foster end-to-end accountability instead of workflows that pass through department boundaries. Doing so can help reduce cross-functional issues and improve speed.

3. Creative Execution and Production Workflows

Creativity doesn’t come cheap. A survey of over 1,000 businesses found the average monthly agency cost of social media marketing to be between $100 and $5,000, search engine optimization (SEO) at around $2,500, and content marketing falling at $5,001 to $10,000. 

And these are just the regular businesses. Fortune 500 companies could potentially allot more resources for the production of creative assets, as well as campaign design and marketing assets.

And here’s where it can get tricky: expensive as it is already, creative execution and production can leak even more resources when there’s no clear creative workflow and regional offices recreate the same assets. It could also be the case when there’s an overlap between the work done by internal creative teams, agencies, and hired freelancers.

Photo by Karolina Grabowska from Pexels

Most importantly, brands of all sizes risk suffering financially when there’s creative inconsistency. A 2024 UK study by System1, the Creative Effectiveness Platform, and the Institute of Practitioners in Advertising revealed that brands that didn’t focus on creative consistency needed to spend more to achieve the same growth as those that did. In fact, the cost gap is estimated at £3.47 billion.

System1 Global Partnerships Senior Vice President Andrew Tindall emphasized the data’s implication on businesses.

“…Brands win big on fame building, profit gain, market share gain and more when they foster a culture that supports creativity and consistency,” Tindall said in a statement.

Best Practice: Standardize the creative workflow and ensure that it’s centralized to reduce production timelines and improve creative consistency. Internal shared-service teams or design-as-a-service platforms like Penji can help streamline production and maintain consistent output.    

4. Complexity Tax

Getting the latest AI solutions or adding something new to your tech stack regularly might seem productive, but it could be the opposite.

In fact, a study by Nexthink found that 49.96% of software installed in 2023 was unused by team members. This average spans 6 million customer environments in 12 regions, putting forward the question of sustainable efficiency.

However, pulling out from licenses altogether isn’t the solution and could even lead to higher costs that could quietly waste millions, according to Nexthink Chief Strategy and Marketing Officer Yassine Zaied.

“Only when IT has access to all the information about who is using what, what is not used, what is still performing and what needs to be repaired or replaced, can it see and take advantage of greater efficiencies in a sustainable and recurring manner,” Zaied said.

Best Practice: Design your tech ecosystem based on the value they offer around your workflow, and not based on maximizing the tools because they’re already available. By doing so, you can avoid redundant tools and improve tech adoption across teams.

5. Customer Feedback Integration Latency

Fortune 500 leaders have always been vocal about the importance of customer satisfaction.

As Michael L. Tipsord, the former CEO and Chairman of State Farm Insurance, once said, “Our success in serving our customers, that is what will ultimately determine the opportunities that are available to all of us.”

Walmart founder Sam Walton, meanwhile, famously said the customer is the boss.

“And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else,” Walton emphasized.

In an ideal business environment, customer feedback is part and parcel of product and service improvement. And rarely do enterprises lack data; the problem lies with integrating that data into their operations.

Photo by Pavel Danilyuk from Pexels

The American Customer Satisfaction Index 2025 Q3 results point to a broader systemic risk. While the national score remained flat at 76.9, it followed a period of decline and long-term stagnation. Analysts say this trend could potentially decouple buyer utility from seller profit, meaning companies may continue generating revenue without improving customer value.

Whether you’re managing a Fortune 500 company or a small business, one thing holds true: customer feedback is only valuable when you convert it into action in a timely manner.

Best Practice: Make sure your feedback systems move at the same speed as your customers. Treat feedback as a core part of your operating system and not a separate entity that’s only reviewed when the occasion presents itself.  

Featured Image Credit: Photo by Artem Podrez from Pexels

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5 Things Even Fortune 500 Companies Quietly Waste Money On

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It’s a common misconception that efficiency comes naturally with increased organizational scale. For large enterprises, this is not true. More than half of the companies on the Fortune 500 list from 2000 are gone. Few of these failures can be attributed to a lack of resource availability  they failed because of growing operational inefficiencies.

The threat posed by increasing inefficiency is not exclusive to failing organizations. Many of today’s most successful companies are still subject to it. The company’s size and complexity mask these inefficiencies, making it difficult to identify the source of corporate waste.

Below are five ways that even the most successful organizations are wasting value, and how others have overcome these operational flaws.

1. The “Zombie” Project Portfolio

Large organizations often solve the wrong problems with high-quality execution. This “signal blindness” happens when a company pours resources into optimizing a legacy process instead of reimagining the outcome. Blockbuster, for instance, didn’t ignore the market; it perfected its store layouts and late fee revenues. It solved for “retail efficiency” while the market pivoted to the “delivery efficiency” of streaming.

Today, this results in “zombie projects”—initiatives that are functional but strategically obsolete. They survive on executive sponsorship or the sunk cost fallacy. The corporate waste isn’t just the team’s salaries; it’s the opportunity cost. Every dollar spent optimizing a dying workflow is a dollar stolen from innovation.

2. Fragmented Creative Execution

As companies grow, their marketing and creative needs expand, often leading to a decentralized approach. One team hires a boutique agency for rebranding, another uses freelancers, while others rely on overworked in-house teams. This fragmentation creates a “creative tax”—paying premium rates for simple tasks and risking brand inconsistency when too many hands touch the visual identity.

To address this, forward-thinking companies are adopting systemized execution models. By auditing creative workflows, they categorize tasks by complexity; high-concept strategy stays with premium agencies, while high-volume work is streamlined. Platforms like Penji offer predictable, flat-rate workflows for routine design, reducing the need for managing multiple freelance contracts and ensuring faster execution.

3. Data-Rich, Insight-Poor Architectures 

corporate waste

Many organizations believe that a lot of data equals intelligence (or innovative capacity), but this is an ineffective approach. Why pay for a system that makes it so information capture is more complicated because of too much or unnecessary information? For instance, why pay for a system that generates reports on vanity metrics, social media impressions, views of a website when no conversion value exists? It’s a waste of time, money and resources.

Analytics systems that fail to provide actionable insights result in data overload, where decision-makers struggle to separate what matters from what doesn’t. Truly efficient organizations prioritize actionable metrics that are directly tied to performance and strategy and limit unnecessary data collection. By doing so, they reduce the costs and complexities associated with storing and analyzing irrelevant information, ultimately enabling faster, more effective decision-making.

4. Capital Structure Inertia 

Hidden inefficiencies can often be found in the structure of a company’s balance sheet. Over the years, Fortune 500 firms have steadily increased their reliance on debt, as seen in the rise of debt-to-total-assets ratios from 0.5% in 1950 to 20.4% in 2020. While leveraging debt can act as a growth engine, many firms fall into the trap of maintaining a static capital structure, regardless of market shifts or economic conditions.

For example, some companies hold excessive cash reserves that earn minimal value, while others continue to operate under high leverage even as interest rates climb. Failing to adjust debt-to-equity ratios to account for factors like inflation or widening credit spreads locks businesses into inefficient financing practices. Optimizing capital structure by aligning it with current economic conditions can help firms unlock trapped value and avoid unnecessary financial strain.

5. High-Friction Talent Utilization

Two guys high fiving

One of the major inefficiencies in many large organizations is the poor use of human capital. The highest-level executives in many companies use their time for tasks that are not high impact for the organization. For example, someone in the Marketing Director role might spend several hours on each monthly report’s formatting and presentation. A VP of Sales might spend extensive time entering or updating customer relationship management data.

While all these tasks are necessary for a well-run company, having people with such high levels of expertise and experience carry out many of them is inefficient. Rather than hiring more staff to carry out these tasks, companies can take steps to reduce friction and inefficiencies in their day-to-day operations. For example, the company can use no-code automation tools to streamline processes.

The Shift to Operational Discipline

The most successful companies were not built by focusing on productivity gains for large organizations. This strategy yields diminishing returns when data demonstrates limited benefits from scaling workforce size and automation adoption.

They synthesized a unique challenge perspective and systemized execution strategy focusing on eliminating hidden operational cost sources. The companies that grow the next decade’s most significant will follow this example, making them ruthlessly efficient and hard to compete with.

Cover Image Credit: Photo by Karolina Grabowska on pexels

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OpenStudio – Business Management All-In-One

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This article focuses on OpenStudio.one, an all-in-one business management suite, not the OpenStudio building energy modeling software developed by the U.S. Department of Energy.

We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this.

But have you heard of OpenStudio? No? Well, allow us to make a proper introduction. 

OpenStudio helps you centralize all the applications and services you may need in order to run a business. 

This app prides itself on helping businesses “save money and countless hours of development,” giving them easy access to all the business tools they need in one platform.

Some of the top features offered by OpenStudio are necessary in order to run a business, but haven’t necessarily been rolled into one package.

OpenStudio offers the following features: 

  • Administration
  • Cloud & Benefits
  • Data & Records
  • General Services
  • Human Resources
  • Support

This app also offers IT protocol and documents management, permissions and authorization management, and digital signing of documents.

If you’re looking for a tool that will help you centralize the apps, applications, and services you regularly use, OpenStudio is worth checking out.

The best part? Using this tool is completely free as of the time of writing in 2026, without the need for a credit card to register. The website says they may introduce advanced paid plans in the future.

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