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How To Be A Creator On TikTok – with Lil Cully



Everyone and their mother is scrambling to find out how to be a creator on TikTok. Since its launch in 2016, TikTok has exploded to become the hottest social media platform. Five years later, there were 800 million active users on the platform. 

One of those users is a rising TikTok celebrity in his own right. Cullan Andrews, aka Lil Cully, jumped on TikTok in January 2020 to see what was up. Since then, he has blown up in his native South Africa as a TikTok comedian and has eyes on America. 

If you want to learn how to be a creator on TikTok, you may want to hear his advice. 

Consistently Post High-Quality Content

Just like any social media platform, posting high-quality content consistently is critical to building a follower base. Ideally, you’d want to post at least once a day every day. This continuity will catch more eyes and thus more followers. 

But you can’t just post for giggles. It needs to be quality content otherwise you’re going to be dismissed. You have to develop a creative process. Whatever that may be is up to you. Lil Cully has his own creative process. Yes, there are wardrobe changes and props involved. 

Lil Cully isn’t kidding around. Professionally speaking. 

“I think of the script in my head. Example, POV – driving in South Africa, pick up a pamphlet on the side of the road. 

“The script comes to me as I’m recording. As I’m going, ‘oof-that sounds better,’ or ‘oof-I’ll say it this way.’ I usually nail it on the first or second try.

“Because I don’t have a script, I like to record off TikTok.” 

“The thing is that people who are watching a TikTok – their attention spans are short. You have to catch their attention in three seconds or they scroll. They’re gone.”

Find Your Niche

Beyond regularly creating content, you need to identify and embrace your niche. Your niche could be fashion, dance, comedy, cooking, or any number of things. People scrolling through TikTok want to find things they identify with or that entertain them. 

Like many have said in the past about entertaining: give ‘em what they want. 

Lil Cully found his niche fairly quickly:

“There was a lot of trial and error. I had three choices – dance, transitions, and comedy. Eventually, I just did comedy and it blew me up. Because I had the following, my other choices got more views.”

“When I started going out – after blowing up – going out was different. People started approaching me. More and more people- shopping centers, petrol stations, random places. They were always between the ages 16-24. Okay, that’s my audience.” 

Embrace Who You Are

Nobody likes a phony. People gravitate towards people who are unapologetically themselves and stand out from the crowd. Take a piece of you that you like and show it off proudly. If you’re funny, tell jokes. Can you cook a world-class meal? Show the world. If you know how to dress well, get into fashion. 

The more you stand out, the better. 

“I do think being gay gives me an advantage on TikTok. Straight TikTok is all the trends, basic dances, eating stuff. Gay TikTok is more fun, funny people, people who use humor to cope with problems. Being gay, especially in South Africa, is niche.”

Spot the Trends and Join In

Now, to directly contradict the above advice, it’s important that you keep your ear to the ground about what’s trending. This is an opportunity to join in on the fun and expand your audience. People scrolling TikTok typically find trends on the Discover page. The more likelihood you can join that page, the better for your brand. 

Lil Cully, however, has his own method:

“I do not pay attention [the Discover page] hashtags. I use my own hashtags, my own unique hashtags. When I scroll through, and I hear a sound a lot, I’ll check when it started and how many views it has, ‘oh this has potential, it’s actually a thing.’ That’s the trend I’ll do.” 

“[Discover] is where all the 12-year-olds do it. That’s where the basic stuff is.” 

“Trends, for me, I’ll follow if they’re on my For You page, not from Discover.”

Lil Cully essentially takes a current trend, flips it on its head, and makes it his own. That is a clever way to stay current with the masses by staying true to yourself and your brand. 

Accept That You Won’t Always Have a Hit

Sometimes you’re going to produce a dud. That’s okay. Everyone in the creative field does it once in a while. As long as you accept that reality, you’ll be okay. 

As a creator and an artist, I need constructive criticism because that’s how you listen to the people.

“The more effort I put, the better it will be.

Network and Collaborate with TikTokers

As with any industry, you need to make friends. Follow and engage with other TikTokers, develop a relationship and find a way to collaborate. Teamwork makes the dream work, amirite? 

“Because I’ve made it to the South African For You page, a lot of verified creators follow me. I’ve done campaigns with them, video shoots, stuff like that. If you’re in touch with verified people then you collab with them and people see you like them.

“Like when Billie Eilish met Justin Bieber.” 

When you reach a certain point, brands will start to reach out to you. 

“You can’t say yes to every brand. Some of them want to give you free stuff to promote. Some of them actually want to pay you for your video. Those are who you want to go for. Because they will pay your rent.”

Final Words of Advice

Lil Cully may be new to taking content creation seriously, but he’s learned a lot of valuable lessons in the short time he’s risen to TikTok stardom.

“Have thick skin. Be authentic. Have patience.

“You will get hate. Even if it’s your first video. People will say whatever they want from behind a keyboard.” 

“Always be yourself. People like the energy you give off when you’re being yourself.”

“There are thousands of us that want to be content creators. [We want] to make it so we don’t have a boss and make money doing what we love. You’re not going to be there with the millions yet. It takes time. 

“Just chill, enjoy where you’re at.

It’ll take time for you to learn how to be a creator on TikTok. Anything worth pursuing takes time. You’ll never know if you don’t try. 
Be sure to check out Lil Cully on TikTok. He’s also on Instagram but he believes that his insta-game is “weak.” His words.

Chris Blondell is a Philadelphia-based writer and social media strategist with a current focus on tech industry news. He has written about startups and entrepreneurs based in Denver, Seattle, Chicago, New Haven, and more. He has also written content for a true-crime blog, Sword and Scale, and developed social media content for a local spice shop. An occasional comedian, Chris Blondell also spends his time writing humorous content and performing stand-up for local audiences.

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What You Know About the Fatal Shooting on Alec Baldwin’ Rust Movie Set



On October 21, a gun being used as a prop by actor Alec Baldwin went off on the filming site of the Western movie “Rust” in New Mexico. The unfortunate incident had killed the film’s cinematographer and injured the director.  A few months after the alleged Alec Baldwin Rust shooting, the authorities issued a search warrant for the actor’s cell phone. Officials believe that it could hold evidence that might be useful as they investigate the case. 

Baldwin held a revolver in one of the films’ rehearsals when it fired. He had asserted that Halyna Hutchins, the cinematographer, herself asked him to point the gun off-cam and toward her armpit before firing it. Joel Souza, the director, was also hurt in the filming site at the Bonanza Creek Ranch.

Baldwin said that he pulled the hammer back at Hutchins cue and that it fired when he let go. Likewise, he said he wasn’t aware that the gun contained a live bullet. 

What Investigators Found

Investigators have assumed “some complacency” in how weapons were used on the movie “Rust” set. They are preparing for charges. Plus, they have been working to identify the source of live rounds found at the filming site. 

Based on the search warrant affidavit, detectives are looking for any text messages, photos, videos, calls, or other information related to the movie and the suspected Alec Baldwin Rust shooting incident. 

Court documents show that Baldwin told investigators during an interview that there were email exchanges between himself and the film’s armorer Gutierrez Reed. In the emails, Reed showed him different styles of guns and that he had requested a bigger one. Baldwin ended up choosing a Colt revolver with a brown handle. 

Moreover, a search of Hutchins’ phone revealed conversations about the production back in July and photos of receipts from businesses in Santa Fe.  

Baldwin: “Someone is responsible” for the incident but “not me.”

In a separate interview with ABC News, Baldwin said he feels mind-boggling sadness and regret over the shooting, but not guilt.

“Someone is responsible for what has occurred, and I can’t say who that is, but it’s not me. Honestly, if I felt I was accountable, I might have killed myself. There is only one question to be resolved, and that’s where the live bullet came from.” – Alec Baldwin.

Baldwin explained that he would never point a gun at anyone and pull the trigger at them. He also confirmed that Hutchins directed him to point the weapon just off-camera. 

The actor also shared that 45 minutes to an hour before he figured out that a live round had been loaded in the revolver. At first, he thought that Hutchins might have been hurt or had a heart attack. 

Baldwin said he met with the Rust’s armorer Hanna Gutierrez Reed for a gun training session before the shoot. She appeared capable and responsible, so he assumed that she was fit for the job. 

Gutierrez Reed has been in question regarding the case. However, her attorney said she did not put the round in the gun and believes she was a victim of sabotage. Meanwhile, investigators say they have found no evidence of such a claim. Baldwin recounted no manifestation that crew members were unsatisfied with safety conditions on the movie set.  

Baldwin emphasized that the incident left him emotionally devastated in the same interview. When asked by an ABC reporter if his career is over, Baldwin responded, ‘it could be.’

Production of Rust was suspended indefinitely while the incident is being investigated. 

For other news, read more here in Owner’s Mag!

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Fashion Designer Sues LEGO For ‘Queer Eye’ Jacket



That’s a mouthful of pop culture, ain’t it? “Fashion Designer Sues LEGO for Queer Eye jacket.” 

It’s true, New York-based fashion designer James Concannon has filed a lawsuit against LEGO. He claims the company made a “blatant copy” of a jacket he designed for Queer Eye cast member Antoni Porowski. 

Somebody’s hard for cash and attention, eh? 

Concannon claims that LEGO didn’t ask for permission to use the “unique placement, coordination, and arrangement of the individual artistic elements.” 

A side-by-side comparison of the jacket by the designer and the LEGO version show obvious similarities. They also show obvious differences in those similarities. The design has been LEGO-fied … or LEGO-ized. I’m not sure of the technical term. 

Well, Did LEGO Steal The Design?

About as much as they stole Star Wars or Harry Potter. The Queer Eye LEGO set is one of the more recent in a line of sets for adult collectors. There are also LEGO sets of Friends and Seinfeld

No word on whether Jerry Seinfeld or Jennifer Aniston are suing the iconic Danish toy company.

LEGO’s lawyers did admit that they copied Concannon’s sweet design. Just like they copied Chewbacca’s design for their Chewbacca LEGO. Or how they copied Iron Man’s design for their Chewbacca LEGO. 

Now, maybe LEGO had Disney’s permission to use those designs. In fact, I’m sure they had a deal worked out. Just like how Netflix, which produces Queer Eye probably has a deal with LEGO. 

Concannon, being a super cool guy about all this, claims that the hit Netflix series had always asked permission to use his designs. That was not the case regarding the jacket in question. Concannon claims he gifted this brilliant and unique jacket to Antoni and never objected to its use on the show in the past. 

It wasn’t until LEGO released the Queer Eye – The Fab 5 Loft that the designer changed his mind. 


Is LEGO Going To Have To Pay?

According to Julie Zerbo, founder of The Fashion Law:

Concannon’s jacket itself is not protectable. What’s protectable here – and what is at issue in this case – is the skull, the peace sign, the writing, and the placement of those elements on the jacket.

“In order to be able to really make a successful and viable case against LEGO, the court will have to find that these elements are, in fact, protectable by copyright, and that LEGO’s jacket replicates them in a way that is substantially similar.

“I don’t anticipate that this will be an easy case for James Concannon.

I’m not sure Concannon’s PR team is thrilled with the headline “Fashion Designer sues LEGO ‘Queer Eye’ jacket.” Kinda makes the New York designer seem like a whiney, greedy wimp who’s perpetuating a harmful letigious culture this country struggles with. 

But what do I know?

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Logan Paul Bought Fake Pokemon Cards For $3.5 Million



Logan Paul, YouTuber, fighter, and idiot, is a known Pokemon enthusiast. He wore his $150K Charizard around his neck at one of his fights, if you were unsure of his enthusiasm. He has spent millions on special collections. This very same Logan Paul bought fake Pokemon cards for $3.5 million dollars. 

That’s right. Logan Paul bought fake Pokemon cards for $3.5 million. 

S#@! I Shouldn’t Have Thrown Out My Old Pokemon Cards!

No, you shouldn’t have. There is currently a Pokemon card rush hitting valuations in the thousands. That binder your parents told you to throw out could have been potentially worth millions. 

How Did Logan Paul End Up With Fake Cards?

Paul has shared some of his Pokemon purchases on his YouTube channel. This set in particular had some people buzzing online that it was fake. In response to the speculation, Paul decided to fly to Chicago to see the Baseball Card Exchange (BBCE). 

These are the card guys. The previous owner, card collector Matt Allen, claimed that this potentially fake set had been verified by the BBCE. 

Seems legit, right? 


In a dramatic reveal, Paul, Allen, the BBCE, and onlookers opened the boxes in question to find that they weren’t Pokemon cards at all. 

They were G.I. Joe collectible cards. 

We all got duped.

How exactly did the BBCE get “duped?” How did the most credible card valuation organization in the country confuse G.I. Joe for Pikachu? Do they even look at the cards they’re valuing? 

In the video, Allen said that he never would have purchased the set if it wasn’t approved by the BBCE. 

Paul, visibly angry, said in his super positive bro tone:

I’m a super positive person, bro, and I’ll always be the one to look at the bright side. And I’m trying by this is very hard.” 

Bro, you spent $3.5 million on G.I. Joe cards. Did you not look at them before you dropped millions? Are you making so much money that you can get “duped” for the views, bro? 

One thing’s for certain. Logan Paul bought fake Pokemon cards.

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