Business
Olympic Medalist Dotsie Bausch Wants You To Switch4Good
Dotsie Bausch, founder of Switch4Good, has a question for everyone.
Have you ever wondered why milk is required in public school lunches? The United States is the only country in the world that requires children to drink cow’s milk.
“Holy crap, what are we doing? Why are we feeding – especially to children, of which 70 percent of them cannot digest – Why are we making them drink this fluid?”
It’s a little weird, no?
Maybe it wasn’t so weird in the 1940s… 1840s… or 840s…
Today, however, we’ve learned a thing or two about how cow’s milk affects our bodies.
“Upwards of 70 percent of the world’s population cannot digest cow’s milk, and it makes you quite sick – this lactose intolerance. I’ll tell you, it’s pretty awful.
“Wheezing, stuffy nose, coughing. And then big-time gut distress: constipation, diarrhea, bloating, cramping.
“It’s pretty gnarly.”
It may take some time for us to shake the familiarity of cow’s milk in our diets. We’ve been inundated with cow’s milk (or just “milk,” for the layperson) from ads, culture, government requirements, lobbyist pressure, and dairy farmers.
Here’s The Truth About Milk…
Milk is meant for the babies of the mammals producing it. Cow’s milk is for calves. Human milk is for babies. Cat’s milk is for kittens. You get it.
Mammalian milk contains the necessary fats and vitamins for us to grow into strong healthy grown mammals. We, and every other infant mammal, contain an enzyme that allows us to digest that milk. That enzyme disappears once breastfeeding has concluded.
Northern European farmers were among the first to go “You know what? I want to try that cow’s milk. I mean… why not, right?” roughly 6000 years ago. Or so the theory states. Over time, they developed a genetic mutation to the enzyme that allows us to digest milk. These humans evolved to digest cow’s milk for as long as they were alive.
This familiarity with cow’s milk extended into the business world when it came time to make money off of that sweet, sweet utter juice. Milk was everywhere: delivered to our door by the milkman, in our schools, in our breakfast cereals.
Imagine getting made fun of for not putting milk in your cereal as a kid. Guess who’s the weirdo now, Stacy?!
Soon enough, “Got Milk?” entered the zeitgeist. Along with it, the idea that to be a successful athlete, you needed to drink milk. If Cal Ripken can play more consecutive games than any other baseball player, it must be the milk, right?
Speaking of athletes. Did you know that milk is the official sponsor of Team USA?
PED – Performance Enhancing Dairy
“New Zealand and the United States are the only countries in the world whose Olympic Committees are not government funded. They have to go out and get private funding.”
Enter the dairy industry to save the day! With “Got Milk?” featuring every famous athlete under the sun, it makes total sense that they would sponsor the Olympics. Since the government can’t be bothered, apparently.
“I have been exposed to and definitely pressured upon throughout that journey that milk – the mammalian secretions of the cow – are the only real way for athletes to recover from hard workouts, the only real way to build muscle and muscle tissue, and to repair and recover.
“I started to peel back all of the layers on everything that I had been taught and learned and really recognized that it was truly coming from a marketing perspective, not from an evidence-based perspective.”
It was at that moment, during the 2012 London Games (after winning the Silver in cycling), that inspired Dotsie Bausch to start Switch4Good.
“I had this idea to put on a commercial on the closing ceremonies of what then was the 2018 Winter Olympics in Pyeongchang on NBC that basically has seven of us, all Olympic athletes from four different countries.
“We’re standing up and saying, ‘Hey, guess what? We don’t need cows’ milk to recover. This isn’t the truth. It’s not a thing. And there are thousands of athletes that are finding a new way forward.’
“The dairy industry got it kicked off after it aired three times.”
Angering The Milk Masters
That move only served to fire Dotsie Bausch and her fellow athletes up. After being silenced by the dairy lobby, Switch4Good only got deeper and more motivated. The best way to crush your adversary is to silence them, right?
Smooth move, milk hawkers. You couldn’t just let it be. You just had to keep making your milk money.
Thanks to Big Milk’s fear and power, Switch4Good got strategizing.
“We work in two ways: behavior and culture change, but we also work on systemic change. We do quite a bit of work right now specifically to change the laws in the United States: that children have to be fed cow’s milk in schools. And if they don’t want one, they have to have a milk note from their parents.
“So, we’re working with members of Congress. It’s actually a regulatory change, not a statutory change. So it doesn’t have to be voted on.”
They even had a win.
“One of our big wins from last year was getting the dietary guidelines of America to put soy milk in as nutritionally equivalent so that here is a choice.
“Now we have to implement the choice into schools.”
Soy milk?! In public schools?! How… reasonable.
Dairy Nonsense
Some of you may consider soy milk in public schools to be hippie nonsense. But you’d be wrong. What is nonsense is drinking mammalian secretions from a mammal that is not at all related to humans.
Frankly, gorilla milk would make more sense.
Switch4Good and its mission to convert all dairy consumers into non-dairy consumers is an uphill battle. There isn’t just resistance from the powerful dairy industry. There’s personal resistance from smaller communities.
It wouldn’t be America without someone yelling, “You can’t tell me what to do!” Right?
Dotsie Bausch understands this better than you think.
“I grew up for thirty-five years of my life eating animals and the products of animals . . . loving animals, but mistreating them via I was a competitive horseback rider. So, it’s a journey and it’s painful to unpack 100 percent.”
“If you believe that we’re all equal – and I mean all – whether you have four legs or two, whether you have hair all over your body or just on your head – that [humans and animals] should have a relationship of mutuality and respect, not extraction.
“And that is how we treat so many animals – especially our food – as a product to extract from.
“That’s not equality, and I don’t think that’s fair.”
Convincing The Milk Drinkers
When it comes to convincing people to Switch4Good (see what I did there?) the strategies vary. What often gets people in the door is their own health. Say you want to cut dairy out and you start by drinking your coffee black. The idea of keeping yourself healthy is enough to check out Switch4Good and what they have to offer.
That, as Dotsie Basuch has pointed out, isn’t the “stickiest” of strategies. People give up on themselves for a variety of reasons.
If Dotsie Bausch and company want people to Switch4Good (look, I did it again!) they need to consider all strategies. One of the “stickiest,” according to market research, is the ethics side to this debate.
How Does Bessie Feel?
Imagine, just for a moment, that you’re a cow. You’re just trying to live your life, eating your cud, enjoying the sun, lying down when it’s about to rain. It’s kinda nice, no?
All is well when – suddenly – your perfectly nice day is interrupted by forcible impregnation.
Wait, what?!
You carry your calf to term, about nine months or so. Then you give birth (hopefully with the help of a ranchhand in the midst of their own coming-of-age story).
THEN, if forced impregnation wasn’t enough, you have your beautiful baby calf taken away from you.
Bruh.
Now, the milk you have produced to make your calf big and strong is now being harvested and extracted for some other entitled mammal to consume from a tiny paper carton in between math and gym.
Not only that, but sometimes it’s wasted through the nose of some snotty child, or mixed with chocolate like some kind of dessert! It’s even been used to ruin perfectly delicious coffee.
So, you’re forced to have a calf, it’s taken from you, and so is the milk you produce. All for the glorious pleasure of wealthy industry tycoons. Then, next year, it happens all over again.
Not so fun being the cow, is it?
Taking On Big Milk
Dotsie Bausch and Switch4Good have their work cut out for them. They’re fighting an uphill battle against industry, government, culture, and the stubborn.
“We’re still at the beginning. So quite honestly, I feel proud of the team that goes out every day – no matter how many doors are slammed in our face – because the door slams multiple times a day. It’s not like we’re getting water to children in sub-Saharan Africa. Everybody on planet Earth is like, ‘Yup, that’s a good idea!’ We are still seeding the idea that [consuming dairy] is not a good idea.
“We’re not doing something that’s popular. We’re doing something that’s straight up against the grain . . . eye-to-eye with the status quo. And it’s hard to get up every day with hope because it’s not wildly popular what we’re doing – nor do many people want to lean into it – it’s very hard to get attention and recognition.
“It’s the fierceness and the grit of the team to wake up every day and get creative and keep fighting.”
If anyone can get everyone in the world to Switch4Good (last time, I swear) it’s Dotsie Bausch and company.
Will you Switch4Good?
“Link in bio.”
The phrase is so ubiquitous, it’s almost lost its meaning. If you have a public-facing social media presence, you’ve had to think about what link you’ll put in your bio.
Hypage offers a new solution. Like Linktree, it lets you put your socials, your work, and all your other important links in one place. But it also lets you sell merch, subscriptions, and other digital products.
Is this the next big thing for content creators and entrepreneurs? Here’s our Hypage review.
What’s Hypage?
Hypage is a product by Hyax, a broader platform for selling digital products. Hyax itself is part of Rgrowth, a product incubator that also created the giveaway tool Vyper.
But chances are, you don’t care about all that. What can Hypage do for you?
First of all, chill. Second of all, Hypage claims it can cover your bases from all of the following services in one:
- Linktree—Compile all your links in one place
- Gumroad—Sell digital content to your fans
- Patreon—Create your own membership
- Ko-fi—Accept instant donations
- Substack—Curate an email list
On top of everything else, Hypage takes zero transaction fees. They’re a subscription-based service, so you pay a simple monthly fee and get to keep whatever you earn from your content.
Hypage pricing
Anyone can sign up for Hypage for free, but like I said, they make their money off of subscriptions. That means, as the old saying goes, you gotta spend money to make money.
Hypage offers three payment plans:
- Free – An unlimited free tier that lets you create a fully custom bio link with a hy.page URL.
- Pro – $19/mo. Allows you to sell products, accept donations, take fan requests, removes Hypage branding.
- Enterprise – $39/mo. Allows you to sell subscriptions and memberships.
How to sign up for Hypage
You can either sign up for Hypage with a free account, or try a free trial of a Pro plan. Either way, your first step is creating a username, email and password.
Once you sign up, you’ll be asked what industry you’re in. The options include ecommerce, SaaS, music, digital marketing, and a few others. For the purpose of this review, I chose blogging.
Projects
On the next screen, you’re asked to create a project; on the Pro plan, you can have up to three. Think of each project as a different brand, each with its own URL. Each project also has its own dashboard.
The Hypage dashboard
The homepage of your dashboard includes a summary of your page’s activity: new people, orders, and revenue. Beyond that, there are sections dedicated to Hypage’s main functions:
- Your link page
- Products
- Membership
As well as sections to keep track of orders, users, and settings.
Setting up your link page
Before you get into page design, you’re invited to add as many links as you’d like. With custom icons and unique link settings, you can really add and customize any link you can imagine. You even have the option to embed code, including video.
Next, you’re taken to the design tab, where you can fully customize your text, colors, and backgrounds. The layout is stagnant, but in my opinion, it looks more stylish and functional than the default layout for Linktree.
Keep in mind, on a free plan, your page will include Hypage branding. Pro users can eliminate that branding, but you’ll still have to use either a hy.page or links.page URL.
Another unique feature is uploading a custom thumbnail to appear on social media. For sellers, you can also add your own custom terms of service and privacy policy, and choose whether or not to require customers to check them.
Selling products and memberships
Hypage offers a great deal of free rein for selling products and services. It’s a bit of a cheat, but you could really use this as an ecommerce tool. At the very least, ecommerce companies can easily use this platform to showcase their latest and most popular products.
You can create a description, add images, set an inventory, add digital files and links for deliverables, and choose from a range of pricing options. They seem to emphasize Stripe integration, but you can also set up through PayPal.
Memberships are where the industry you picked when you signed up comes into play. Since I signed up as a blogger, it orients my membership page as a blog.
The customization options are similar to those of your link page. It’s not nearly as in-depth as a web design tool like WordPress, but it’s fairly in line with other subscription blogging platforms like Medium, Substack, and Patreon.
The layout is slightly different for users in other industries. Still, you basically create separate outlines for the homepage and for each individual post. You can also choose whether each post is paywalled or free.
Final Hypage review: Is it the future?
Let’s return to the question of Hypage vs. Linktree.
Linktree’s Pro plan costs $9/mo, less than half of Hypage’s. For that price, they offer extensive analytics, design options, martech, and yes, monetization tools. You can accept payments and sell ecommerce products directly through Linktree.
Still, Hypage certainly offers a few things that Linktree doesn’t. Most notably, it allows you to create a Patreon-style subscription page embedded in your bio link. The analytics aren’t all that impressive, but this feature certainly sets them apart.
You also have to consider the basic product. As a free, bare-bones bio link service, is Hypage better than Linktree? Honestly, yeah. It’s just well designed, with a great array of custom options.
No, Hypage is not the only place to create a bio link and sell digital products on one site. With its high prices, it’s not likely to shake the table, even though it lets you keep your revenue. Unless you have a huge audience, the cut you take from Substack or Patreon is probably a better deal.
For marketing, however, it’s always great to cut out excess and try to keep everything in one place. In that regard, and as a more stylish option for simple, free bio links, Hypage does have something to offer.
Final grade: 6/10 🤷
Managing a business can take a toll on you if you try to do everything yourself. Good thing there are numerous software available that can make your work easier and faster. Below are the ten best task management tools you can choose from.
What is a task management tool?
Before we get to the list, let’s understand what task management tools are. As its name suggests, a task management software is a digital platform that helps business owners and their teams manage their tasks. They help plan, organize, and prioritize tasks to complete them efficiently and within the specified time frame—just the help you’ll need in handling your business.
The 10 Best Task Management Software
The following is our list of the best task management tools that will have you ready for 2023.
1. ClickUp
From your simple to-do lists to more complex tasks, ClickUp has got you covered. It allows you and your team to manage everything in one place—chat, tasks, documents, and goals. It provides access to a suite of practical and cost-effective productivity tools. It gives high customization capabilities and suitability for small and large businesses in various industries.
ClickUp has a forever free plan but to enjoy many of its amazing features, you may want to subscribe to their premium plans. Pricing starts at $5 per member per month and can go up to $19.
2. ProofHub
If your business requires you to have designs and other visual materials, ProofHub is the best task management tool for you. It can help you collaborate with your team members, especially when discussing visual assets. It is easy to use, thanks to its intuitive interface.
ProofHub has two plans you can choose from, the Essential and the Ultimate Control. Pricing starts at $45 and offers a free trial, so you can check out the app without making a considerable commitment.
3. Chanty
A team communication and collaboration software, Chanty enables businesses to communicate through instant messaging and voice or video calls. It is a cloud-based collaboration platform that uses AI to help with team communication, project management, and the automation of many tasks. Its unlimited group messaging feature lets you connect and collaborate with other teams.
Chanty has a forever-free plan suitable for businesses with up to 10 members. Alternatively, the business plan lets you do more for only $3 per user per month.
4. Basecamp
A reasonably priced task management tool, Basecamp has unique features you won’t find in many similar applications. Real-time communication, client access, and automatic check-ins are some of these. You can easily find projects as it has a designated place for file storage and sharing, making it ideal for team collaborations.
Basecamp is affordable. At only $11 per month per user, you can get unlimited use of most of its tools and features. It has two plans you can choose from, the Business and Personal.
5. Bit.ai
Create, store, organize, and collaborate anywhere you are in the world with Bit.ai. This task management software lets you create project documents, technical documentation, client deliverables, and training guides, among many others. Its simple and intuitive user interface makes it ideal for first-time business owners.
To get started with Bit.ai, you can use their free plan, but you need to subscribe to their Pro or Business plans for additional features. Pricing starts at $9 and goes up to $15 per user per month.
6. nTask
Whether you’re managing small or big teams, nTask is an excellent task management tool. Its streamlining features will help you with project planning, financial summary, resource management, and many other tasks. In just a few clicks, you’ll be able to share files and comments, assign tasks, and track time.
This task management tool lets you try it for seven days without the need for a credit card. nTask offers three subscription plans with prices that start at $3 per month for the premium plan.
7. Trello
Task management is easy with Trello cards, boards, and lists. At a glance, you can easily see your tasks and who’s handling them. It has a very low learning curve which lets your team get into action quickly. It offers many customization options and integrates with various third-party apps.
Like Chanty and ClickUp, Trello has a forever-free plan that you can use. But if you want to upgrade for more features, the three paid plans will suit your needs and budget quite well. Price starts at $5 per month if billed annually.
8. Wrike
Get more done with a user-friendly task management tool such as Wrike. It has a fully-customizable dashboard, interactive Gantt charts, and real-time project reports, among many other vital features. It will give you complete project transparency, real-time updates, and insightful information that bring value to your business.
You can use Wrike for free, but for more features, its premium plans will let you do more. From $9.80 to $24.80 per month, you can manage tasks and many other processes easily and quickly.
9. Monday.com
One of the most intuitive task management software, Monday.com is excellent for whatever size of business you have. Its straightforward and easily navigable interface lets you see the work ahead with just a glance. Collaborating is made easy as it enables you to upload and share files, tag members, and manage deadlines efficiently.
Monday.com is free to use forever, but a subscription plan is highly recommended to avail of its key features.
10. Proggio
Track your business’ progress in one place with Proggio. Its Kanban board view lets you effectively manage your team’s tasks. It has customizable templates that help organize and manage everyone’s work anywhere they are in the world.
Proggio has four paid plans that will provide you with more task-managing features. Pricing starts at $250 per month and can go up to $1,500.
Final Thoughts
In today’s competitive markets, businesses must manage project tasks as efficiently as possible. The responsibility to ensure that the team completes all assignments on time becomes effortless when you use a task management tool.
Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.
1. Shopify
Type: eCommerce platform
Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools.
With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.
Pricing:
Starter (social and messaging apps only) – $5/mo
Basic – $29/mo
Shopify – $79/mo
Advanced – $299/mo
2. Veeqo
Type: Inventory and logistics
Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping.
You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.
Pricing: Free
3. SurveyMonkey
Type: Survey
One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey.
With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.
Pricing:
Team Advantage – $25/user/month
Team Premier – $75/user/month
Enterprise – Contact sales
4. Wave
Type: Accounting and Invoicing
Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:
- Invoicing
- Payments
- Accounting
- Banking
- Payroll
- Advisors
With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you.
Here’s the pricing for their Payments, Payroll, and Advisors features:
Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)
Bank payments: 1%/transaction
Payroll: Tax service states – $40/mo; Self service – $20/mo
Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo
5. Rewind
Type: Data protection
Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there.
Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.
Pricing:
Starts at $39/mo
6. Zendesk
Type: Customer service
Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.
Pricing:
- Suite Team – $49/mo
- Suite Growth – $79/mo
- Suite Professional – $99/mo
7. Jungle Scout
Type: Marketing
If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.
They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.
Pricing:
Basic – $49/mo
Suite – $69/mo
Professional – $129/mo
8. Copysmith
Type: SEO/Marketing
Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart.
With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.
Pricing:
Starter – $19/mo
Professional – $59/mo
Enterprise – Contact Sales
9. MailChimp
Type: Marketing
MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.
Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.
Pricing (Marketing platform – Starts at 500 contacts):
Free
Essentials – $11/mo
Standard – $17/mo
Premium – $299/mo
10. Google Analytics
Type: Analytics
Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics.
Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.
Pricing:
Start for Free
These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.
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