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Digital Marketing Statistics: Surprising Facts You Need To Know

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Nowadays, digital marketing statistics soar high as our digital trend continues to evolve. As a result, 2021’s digital marketing landscape has become more competitive than ever. Marketers are eager to stay ahead of the game as they take advantage of the search engine optimization and social marketing perks. However, the majority pays attention to prioritize personalized and a more integrated customer experience. This approach can be complex as consumers express concerns about data privacy. 

Below is a compilation of digital marketing statistics to help you execute your strategies for 2021. 

Digital Marketing Statistics: A Competitive Industry

As digital marketing rises, digital advertising spendings also soar high. This 2021, the overall digital ad spending worldwide will reach more than $389 billion. According to eMarketer: 

  • As we enter 2021, our worldwide digital ad spending will experience 2.4% growth.
  • Experts foresee that our global digital ad spending will bounce back with at least 17% growth throughout the year.  

Due to the ongoing competition between brands, we all know the increase in demand for digital ads will be reflected in its price. Currently, the average CPA or cost per action is worth $49 for every paid search. Meanwhile, the average cost for every display ad is now worth $75.

As for social media ads, the US reached more than $43 billion worth spending last 2020. It shows a 20% increase compared to 2019. Going back, the sudden increase in ad spending is due to the effect of COVID-19 on our eCommerce. Indeed, all of us experience first-hand how businesses scramble to enter the online market.

 As a result, it completely changed the eCommerce industry, closely affecting digital marketing and ad spendings. As businesses managed to establish their footing rapidly, the eCommerce industry continues to evolve. According to the ROI Revolution, it is expected to surpass all our expectations until 2025 and is expected to bring in more than $843 billion worth of sales this year. 

Digital Marketing and Social Media

Facebook

According to Business Insider, US Facebook ads exceeded more than $31 billion worth of ad spending. It represents at least a 5% increase compared to 2019. 

LinkedIn

According to eMarketer, the ad spending in LinkedIn reached more than $1.02 billion. Compared to Facebook’s ad spending growth, LinkedIn experienced a 40% growth since 2016. It shows that LinkedIn proves to be one of the growing advertising channels for professionals worldwide, especially for B2B marketers.  

Mobile Ads

  • In general, mobile display ads generated around $61 billion last 2020. It showcased at least a 22% increase compared to 2019 (eMarketer). 
  • According to Statista, mobile ad spending worldwide will reach more than $247 billion by 2022. 

Digital Marketing Strategies

According to Dialogtech, marketers are using ineffective marketing strategies. Here are a few digital marketing statistics that show marketer’s ineffective approach. 

  • As per HubSpot’s statistics, only 61% of marketers are convinced to have an effective marketing strategy. On the other hand, even though most marketers doubt their approach, they still invest large amounts for digital ad spendings. 
  • Proving the ROI is the number one concern for at least 40% of marketers (HubSpot). 
  • According to Forrester, 58% of marketers find targeting and segmenting their audience as challenging. It shows their frustration to acquire first-party resources. Due to this, marketers fail to deliver a personalized approach for consumer experiences. 
  • Meanwhile, 57% of marketers admit that it’s challenging to optimize marketing decisions. Also, marketers feel that they lack the data they need to guide customers through the marketing funnel. 

It’s evident that marketers still struggle to cope and analyze the data concerning their consumers. The number one reason appears to be the lack of quality data, which results in a barrier in lead generation. At least 42% of B2B marketing professionals admit to their struggles to generate quality data (BrightTALK). 

Omnichannel Marketing Strategy

According to Dialogtech, omnichannel personalization drives better marketing results. Omnichannel is defined as a multi-channel type of sales approach. It provides an integrated and more personal experience for customers. 

This type of approach is immersive and prioritizes the customer at its core instead of your brand’s product. It aims to deliver a seamless experience for the consumer as they shop online through different mediums. According to ClickZ, here are the benefits of utilizing an omnichannel approach: 

  • It generates at least an 18.96% engagement rate. Meanwhile, a single-channel strategy only generates a 5.4% engagement rate.
  • It produces more than a 250% rate of purchase compared to single-channel campaigns. 
  • The customer retention rate is 90% higher when using an omnichannel approach.  
  • According to 80% of consumers, they will engage with a business if it offers a personalized experience. 

Third-Party Data and Personalization Issues

  • According to eMarketer, 81% of marketers are worried about using third-party data as it raises their consumer’s privacy concerns. 
  • As per Signal’s statistics, 82% of marketers prioritizes gathering first-party data. It means that marketers are changing their strategies as they tap into internal data. 

First-Party Data Through Consumer Phone Calls

As a solution to third-party data and privacy concerns, marketers opt to leverage first-party data through consumer phone calls. 

  • According to BIA/Kelsey, mobile ads generated more than 162 billion phone calls in 2019.
  • After running Google search inquiries, consumers mostly call brands to inquire about their services (LSA). 
  • At least 28% of internet users perform a local voice search to call a business. (BrightLocal).  
  • Compared to web leads, calls convert ten to fifteen times more revenue (BIA/Kelsey). 
  • According to Forrest, 30% of calls convert more than web leads. 

Although business calls are deemed unimportant because of our digital age, it is a valuable tool for conversion. However, most successful conversion happens as long as consumers are the ones who approach a brand for inquiries.

Conversation Intelligence Data and Revenue

As a strategy to generate first-party data, businesses tap into conversations they receive from consumers. By doing this, it helps marketers to deliver a more personalized experience to their clients. Furthermore, it’s a proven strategy to drive more revenue. Here are some insights from Forrester: 

  • At least 48% of marketers verified an enhanced customer experience after scaling data from their enterprise conversation.  
  • 43% of marketers expect to improve customer retention as they process first-party data from consumers. 

This type of approach shows that it’s essential to pay attention to your consumers and use your internal data. By doing this, you’ll gain valuable insights that will help you mold your digital marketing strategies. 

Conclusion

As we go over the digital marketing statistics and trends, it only proves its evident popularity. The demand for digital ads is higher than ever as marketers try to keep up with the evolving trends. We know for sure that the number one priority is to give consumers a more personal and immersive approach. We’re at the digital age point where all our search queries, link clicks, and emails are closely tracked. It’s no wonder there’s a growing concern about data privacy. 

In the end, COVID-19 left a lasting impact on our eCommerce industry. It completely rules over the rapid change in our digital marketing, content strategy, and digital ad spendings. The effect is expected to completely mold our digital trends into a more personal approach as the competition between brands grows more competitive. 

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What’s the Best Graphic Design Service for Packaging Design?

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best graphic design service for packaging design

Many successful business owners know: packaging is more than just wrapping their product. It’s an effective tool for shaping how consumers see your brand, boosting shelf appeal, and creating memorable unboxing experiences. If you want all these for your products, here are the best graphic design services for packaging design:

Penji

Popular design-as-a-service platform Penji tops this list, thanks to its unlimited design requests and revisions. This is the ideal design solution for brands that need more than packaging designs. Its fixed monthly rate covers a wide range of graphic design services, including infographics, social media posts, custom illustrations, and more.

Kimp

Also offering unlimited graphic design services, Kimp is an excellent option for all your packaging design needs. Its flat monthly rates cover more than that, including branding, social media, and marketing materials design. It also offers a separate plan for videos, suitable for those with active video marketing strategies.

ManyPixels

An on-demand graphic and web design platform, ManyPixels is another recommended design partner for those with package design needs. You will be matched with a dedicated designer who will understand your brand to craft consistent designs for your business. 

DotYeti

For your packaging design needs, you can choose to work with a monster design subscription, offered by DotYeti. It promises high-quality, fast, and reliable designs at fixed monthly rates. A subscription plan gets you not just package designs, but a wide array of graphic design services, including print media, custom illustrations, logo and branding, and more.

Delesign

Say goodbye to paying employee salaries, benefits, hardware and software, plus overhead expenses, when you work with Delesign. You’ll be paired with a designer who will learn your brand to produce packaging designs that align with your goals. Like many on this list, they operate on fixed monthly pricing plans.

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What’s the Best Graphic Design Service for Merchandise Design?

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TLDR:  Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.

Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.

1. Penji

graphic design services

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.

Pros:

  • Unlimited requests and revisions.
  • Fast turnaround time (1-2 days).
  • Dedicated designers who get to know you and your vision.
  • Access to all files needed for resale.

Cons:

  • Not necessarily sustainable for a one-off request or even two-off requests.
  • There is no 24-hour emergency turnaround.

2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.

Pros:

  • Project based pricing – only pay for what you get.
  • Multiple concepts possible through the package.
  • Guaranteed satisfaction/revisions possible.

Cons:

  • They only care about doing logos – no fun re-branding merch or anything like that.
  • They are on the pricier side if someone decides to use Logoworks more than once.

3. UnicornGO

graphic design services

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.

Pros:

  • Real time access to a designer with whom you can collaborate in real time.
  • Quick turnaround (15-30 minutes for simple things).
  • Pay-as-you-go for services rendered.

Cons:

  • Real time access isn’t great for complex work – better for easier stuff.
  • We need real time access too, to collaborate with you.

4. Crowdspring

graphic design services

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.

Pros:

  • Lots of different submissions/designs can come through from various sources.
  • Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
  • Once someone wins your project, you own the rights.

Cons:

  • Some designs may not be as good as others in terms of quality over others.
  • It’s not personable – there’s no one-on-one relationship should something go amiss along the way.

Image Credit: Photo by Hanna Pad on pexels

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Top 10 Resource Planning Tools Every Business Should Know About

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Getting things done on time is paramount for any project, business, or endeavor. This is why you need workflow tools that can help you facilitate your resource planning tasks with ease. This crucial step in the project management cycle determines how you should use your people and equipment. Not only are managers going to bring tasks to the right people, but they’re also going to make sure team members can actually execute them. Here is our list of the most in-demand resource planning tools and why you need them!

1. Milient Resource Management

Top 10 Resource Planning Tools

Milient is one of the best resource management tools for big companies. For one, they provide a couple of business functions. They include skill matrices, tags, and GANTT charts, so you can connect and determine sources. HubPlanner also lets you request resources, so you know which ones are available. 

Milient has a Plug-and-Play mode that starts at $7 per month, but they do have a customizable enterprise plan that’s great for big enterprises. 

2. Mosaic

Top 10 Resource Planning Tools

Are you also super tired of doing repetitive tasks? We get it. As a project manager, there are often many things on your plate. If you’re looking for reliable resource capacity planning software Mosaic is a solid choice. 

It provides analytics for your resources and projects and is a highly efficient collaboration tool. Apart from that, we’ve also heard that Mosaic has incredible customer support. They offer three plans: the Starter, Professional, and Enterprise. Contact their sales team directly for pricing.

3. Smartsheet

Top 10 Resource Planning Tools

Meanwhile, Smartsheet is another tool that lets you scale up projects quickly. What makes it an ideal tool for managers is its project forecasting tools. Most resource planning tools only help you plan how to use your resources. Here, they also forecast the resources you need for future projects. 

Apart from that, Smartsheet has custom templates as well as advanced filtering. The tool starts at $12 per user per month. 

4. Forecast

Top 10 Resource Planning Tools

Are your account managers getting tired of keeping up with clients? Regarding work tools, we’ve found Forecast to be the best for service-oriented companies. Along with a visual dashboard, work reports, and timesheets, this tool lets you keep your clients up to date with projects without letting them see your current resources. You can even send them invoices from the platform. Handy!

This tool lets you receive updates and see your team’s availability status. Contact their sales team directly for pricing.

5. nTask

Top 10 Resource Planning Tools

On the other hand, nTask is another reliable tool that helps you with all-around project tracking. Here, you get management software that helps set your team’s milestones, budgets, and to-do lists. It also comes with a built-in time-tracking tool to see the completion metrics of every project stage. 

It’s hard to complete projects on time, so nTask sets a planned and actual due date. Finally, it’s a great option for companies that want to save a penny. Their entry-level plan starts at $4 a month. 

6. Microsoft Planner

Top 10 Resource Planning Tools

You might have a resource planning tool just sitting right under your nose. Microsoft Planner is Microsoft’s management tool. Like other items on the list, it provides a visual way to organize your resources. Apart from that, it also has built-in AI-powered analytics to help you get insights into your resources. 

This is one of the best resource planning tools, free, but only if you already have an existing Microsoft 365 account. 

7. Kantata

Top 10 Resource Planning Tools

Next, Kantata has comprehensive tools to make your project management life easier. Aside from role-based and scenario planning, it also has resource forecasting, so you can check what resources you might need in the future. 

This tool also works for capacity management. Plus, it integrates with dashboards like HubSpot, Jira, and G Suite. 

8. Ganttic

Top 10 Resource Planning Tools

As you can probably tell already from the name, Ganttic is a software that offers visual Gantt charts. This system will help you check which resources are overused, which projects lack capacity, and who you can tap for extra work. The tool is also highly customizable and comes with filtered tags—color-code and group people so you’ll stay on top of your teams. 

Plus, Ganttic integrates with your current work dashboards. Whether it’s Google, Outlook, or a custom integration, they can fit into most work suites. Ganttic starts at $25 a month per user. 

9. Resource Guru 

Top 10 Resource Planning Tools

If you’re looking for a detailed resource analytics tool, make Resource Guru part of your team. This tool offers simple features that allow you to schedule your resources with a drag-and-drop system. But what sets this tool apart is its clash management feature that prevents you from overbooking resources. 

Here, you can monitor your resource data and even pull key metrics, such as billable time, into the mix. This tool costs $5 per person per month. 

10. Teamdeck

Top 10 Resource Planning Tools

Looking for a comprehensive platform for HR managers? Don’t worry; we’ve also got Teamdeck. Along with being one of the best resource management tools, it’s also reliable for HR teams. Here, you get various features like scheduling, time tracking, and timesheets. You can also list down your team’s current and future workload. 

But Teamdeck lets your staff request vacation days and even track their time on the platform. Oh, and did we mention that this tool also integrates with Google Calendar, Slack, Asana, and more? Their entry-level plan starts at $6 per user a month. 

Resource management tools and techniques help you analyze your resources to make smart decisions to boost productivity. 

The best way to find the right tool for your team is to look at the tool’s integrations, UI, customizations, and overall work features. If you find that one suits your team’s needs perfectly, then that’s your secret sauce. 

Each tool has its unique features and benefits, and choosing the right one depends on your organization’s needs and budget. With the help of these resource planning tools, project managers can streamline their workflows, optimize resource utilization, and deliver projects on time and within budget.

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