Business
Digital Marketing Statistics: Surprising Facts You Need To Know
Nowadays, digital marketing statistics soar high as our digital trend continues to evolve. As a result, 2021’s digital marketing landscape has become more competitive than ever. Marketers are eager to stay ahead of the game as they take advantage of the search engine optimization and social marketing perks. However, the majority pays attention to prioritize personalized and a more integrated customer experience. This approach can be complex as consumers express concerns about data privacy.
Below is a compilation of digital marketing statistics to help you execute your strategies for 2021.
Digital Marketing Statistics: A Competitive Industry
As digital marketing rises, digital advertising spendings also soar high. This 2021, the overall digital ad spending worldwide will reach more than $389 billion. According to eMarketer:
- As we enter 2021, our worldwide digital ad spending will experience 2.4% growth.
- Experts foresee that our global digital ad spending will bounce back with at least 17% growth throughout the year.
Due to the ongoing competition between brands, we all know the increase in demand for digital ads will be reflected in its price. Currently, the average CPA or cost per action is worth $49 for every paid search. Meanwhile, the average cost for every display ad is now worth $75.
As for social media ads, the US reached more than $43 billion worth spending last 2020. It shows a 20% increase compared to 2019. Going back, the sudden increase in ad spending is due to the effect of COVID-19 on our eCommerce. Indeed, all of us experience first-hand how businesses scramble to enter the online market.
As a result, it completely changed the eCommerce industry, closely affecting digital marketing and ad spendings. As businesses managed to establish their footing rapidly, the eCommerce industry continues to evolve. According to the ROI Revolution, it is expected to surpass all our expectations until 2025 and is expected to bring in more than $843 billion worth of sales this year.
Digital Marketing and Social Media
According to Business Insider, US Facebook ads exceeded more than $31 billion worth of ad spending. It represents at least a 5% increase compared to 2019.
According to eMarketer, the ad spending in LinkedIn reached more than $1.02 billion. Compared to Facebook’s ad spending growth, LinkedIn experienced a 40% growth since 2016. It shows that LinkedIn proves to be one of the growing advertising channels for professionals worldwide, especially for B2B marketers.
Mobile Ads
- In general, mobile display ads generated around $61 billion last 2020. It showcased at least a 22% increase compared to 2019 (eMarketer).
- According to Statista, mobile ad spending worldwide will reach more than $247 billion by 2022.
Digital Marketing Strategies
According to Dialogtech, marketers are using ineffective marketing strategies. Here are a few digital marketing statistics that show marketer’s ineffective approach.
- As per HubSpot’s statistics, only 61% of marketers are convinced to have an effective marketing strategy. On the other hand, even though most marketers doubt their approach, they still invest large amounts for digital ad spendings.
- Proving the ROI is the number one concern for at least 40% of marketers (HubSpot).
- According to Forrester, 58% of marketers find targeting and segmenting their audience as challenging. It shows their frustration to acquire first-party resources. Due to this, marketers fail to deliver a personalized approach for consumer experiences.
- Meanwhile, 57% of marketers admit that it’s challenging to optimize marketing decisions. Also, marketers feel that they lack the data they need to guide customers through the marketing funnel.
It’s evident that marketers still struggle to cope and analyze the data concerning their consumers. The number one reason appears to be the lack of quality data, which results in a barrier in lead generation. At least 42% of B2B marketing professionals admit to their struggles to generate quality data (BrightTALK).
Omnichannel Marketing Strategy
According to Dialogtech, omnichannel personalization drives better marketing results. Omnichannel is defined as a multi-channel type of sales approach. It provides an integrated and more personal experience for customers.
This type of approach is immersive and prioritizes the customer at its core instead of your brand’s product. It aims to deliver a seamless experience for the consumer as they shop online through different mediums. According to ClickZ, here are the benefits of utilizing an omnichannel approach:
- It generates at least an 18.96% engagement rate. Meanwhile, a single-channel strategy only generates a 5.4% engagement rate.
- It produces more than a 250% rate of purchase compared to single-channel campaigns.
- The customer retention rate is 90% higher when using an omnichannel approach.
- According to 80% of consumers, they will engage with a business if it offers a personalized experience.
Third-Party Data and Personalization Issues
- According to eMarketer, 81% of marketers are worried about using third-party data as it raises their consumer’s privacy concerns.
- As per Signal’s statistics, 82% of marketers prioritizes gathering first-party data. It means that marketers are changing their strategies as they tap into internal data.
First-Party Data Through Consumer Phone Calls
As a solution to third-party data and privacy concerns, marketers opt to leverage first-party data through consumer phone calls.
- According to BIA/Kelsey, mobile ads generated more than 162 billion phone calls in 2019.
- After running Google search inquiries, consumers mostly call brands to inquire about their services (LSA).
- At least 28% of internet users perform a local voice search to call a business. (BrightLocal).
- Compared to web leads, calls convert ten to fifteen times more revenue (BIA/Kelsey).
- According to Forrest, 30% of calls convert more than web leads.
Although business calls are deemed unimportant because of our digital age, it is a valuable tool for conversion. However, most successful conversion happens as long as consumers are the ones who approach a brand for inquiries.
Conversation Intelligence Data and Revenue
As a strategy to generate first-party data, businesses tap into conversations they receive from consumers. By doing this, it helps marketers to deliver a more personalized experience to their clients. Furthermore, it’s a proven strategy to drive more revenue. Here are some insights from Forrester:
- At least 48% of marketers verified an enhanced customer experience after scaling data from their enterprise conversation.
- 43% of marketers expect to improve customer retention as they process first-party data from consumers.
This type of approach shows that it’s essential to pay attention to your consumers and use your internal data. By doing this, you’ll gain valuable insights that will help you mold your digital marketing strategies.
Conclusion
As we go over the digital marketing statistics and trends, it only proves its evident popularity. The demand for digital ads is higher than ever as marketers try to keep up with the evolving trends. We know for sure that the number one priority is to give consumers a more personal and immersive approach. We’re at the digital age point where all our search queries, link clicks, and emails are closely tracked. It’s no wonder there’s a growing concern about data privacy.
In the end, COVID-19 left a lasting impact on our eCommerce industry. It completely rules over the rapid change in our digital marketing, content strategy, and digital ad spendings. The effect is expected to completely mold our digital trends into a more personal approach as the competition between brands grows more competitive.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. If you’re looking for No Limit Creatives alternatives, there is a chance that you found No Limit Creatives is not a good fit for your graphic needs. This is understandable! Perhaps the designs weren’t up to par, the turnaround was too slow or the customer support just wasn’t there.
The good news is that there are alternatives to design services that communicate better, are more flexible, and provide designs that feel more like your own brand. Therefore, here’s a list of the best alternatives to No Limit Creatives.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest problems with No Limit Creatives are slow turnaround and the designs lack brand cohesion. With Penji, you get consistent communication, consistent pricing and over 120 different types of designs without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help version track easily, making team collaboration simple.
Why it Stands Out:
If you’re struggling getting changes made or keeping things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- Interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos then Content Beta works best for you. Unlike No Limit Creatives who primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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