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How Blogging Can Be Beneficial For your Business

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blog for your business

How do you blog for your business? When you start a business, you immediately hope that people will notice you and start buying your products or service. In a perfect world, getting noticed would be easy. However, in the real world, businesses have to deal with many competitors, which is why getting noticed by potential customers is very important.

If you’re looking for ways to market your business, you’ve probably heard about blogging. Here are some ways it can be beneficial to those starting their businesses.

Drive Traffic To Your Website

When you’re writing a blog for your business, one of the main benefits is driving traffic directly to your website. If you have a website you can get people to visit it by having people to type your address on the browser, but this is for people who already know about your site. You can send people email blasts, or you can pay for advertising but that’s too expensive. So how do you get them to go to your site? By blogging about it of course! Here’s how it works.

Your website has a ton of pages that you don’t update often. Blogging solves this problem. Every time you post a blog, it gets indexed in search engines. When your blog gets indexed, it is another opportunity for your website to show up in search engines and drive traffic to your website.

Sharing your blog via social media is another way for people to get to know about your website. Every time you write a post, share it in Facebook, Twitter, or LinkedIn to boost your presence by widening your audience.

Convert Traffic To Lead

Now that you have traffic coming to your website through your blog, you can convert this traffic into leads.A blog for your business can one day gain traction and generate leads for you. When you write a blog post, it gets indexed by search engines, which is another opportunity to convert traffic into leads. You can do this by adding an attractive call to action in your blog post.

Basically, a call-to-action button is an exchange of information. Visitor reads the blog and clicks on call to action button. Once the button is clicked, it goes to a landing page where they are asked to fill up a form.

This is how traffic is converted into leads for your sale team. However, not everybody will click on that call to action button, but that’s alright. Your goal here is to improve your conversion benchmark through regular blogging.

Establish Your Authority

If you consistently create content that is useful or valuable to your readers, you become an authority of the subject in their eyes. This is particularly advantageous for people who are selling services. Your blog for your business can have a big impact when you clear an important issue.

Some prospects might be reading your blog post to answer common questions regarding a problem, and you happen to have a blog about it. They will then approach your sales team with confidence, because they know that these people will be able to help them. Prospects will also become more educated about your product or service ,which makes the conversion easier for both parties. Lastly, sales people themselves will be able to find answers to questions in your blog post, which in turn will make them more educated. When prospects ask questions, they will be able to do so with confidence.

Blogging helps businesses, because it can help them get indexed through search engines. By sharing your blog posts in social media you can capture a wider audience and hopefully convert traffic into leads. But aside from this, blogging has a long term effect, because even if you don’t generate leads and sales through your posts daily, your blog and website can get indexed in search engines.

1 Comment

1 Comment

  1. Andrew Crowther

    June 5, 2018 at 4:18 am

    This is fantastic & it does work!.
    My website has moved up in google organic search over the last eight weeks & i am not a writer or a professional blogger. Check my website to see if you can see how i could do better. 👍

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Business

OpenStudio – Business Management All-In-One

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We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this. But have you heard of OpenStudio? No? Well, allow us to make a proper introduction. 

OpenStudio helps you centralize all the applications and services you may need in order to run a business. 

Some of the top features offered by OpenStudio are necessary in order to run a business but haven’t necessarily been rolled into one package. Things like IT Protocol/Document Management create a shared workspace to save your important documents for future consultation. 

Or perhaps you may find the Permissions and Authorization Management feature useful. You can decide which permissions and applications every member can access. 

OpenStudio offers the following services: 

  • Surveys
  • Content Management
  • Task Management
  • Ticketing
  • Alerts
  • Document Management
  • File Sharing

There are other similar services, but none of them are as neatly packaged and formatted as OpenStudio. Running a business doesn’t have to be complicated. All you need should be at your fingertips. A custom environment to manage your team, your finance, your documents, and your customers? Sign us up.

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Business

Archbee Is Here To Centralize Your Company Data

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If you could describe Archbee in two words they would be: “documentation specialist.”

Founded in 2018 with $1 million in funding. Archbee is a knowledge base platform for technical teams to create, structure, and share documentation internally and to customers. 

The software provides a set of customized tools for software developers. This enables everyone in the business to organize key information and intelligence in a single hub. That’s a benefit of colleagues and customers, both present and future. 

Meet Dragos

In an interview with Forbes, founder and CEO of Archbee, Dragos Bulugean stated: 

We are talking about the knowledge that makes your business what it is. Archbee is meant to be the one-stop-shop for the documentation needs of software companies.”

“Businesses are in a rush to create products, launch them faster, and be the first to market. An important part of creating a product is its catalog or index – in essence, the ‘how to’ guide.’”

“It is this often neglected task that Archbee is making it easier to create. It is not just a product manul but a central knowledge base and the true front of knowledge which is making an impact on commercial metrics – helping improve onboarding time for customers, reducing the number of support tickets and, importantly, making the products understood by users.”

“We’re focused on helping any company that builds software to create collaborative spaces which are accessible to all and easy to use.” 

This long-awaited platform offers editing, document collaboration, Slack integration, file storage, and other related services. These features, in turn, enable engineers to disseminate real-time information about planning on their construction team. 

When you have a software as innovative as Archbee, it frees time up for developers and engineers. That way they’re able to spend more time in “deep-work” mode and solve more challenging problems that require full attention. 

In short, with Archbee, you can centralize all of your information in one place.

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Business

Meet The World With Memrise

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All over the world, around 60-75% of people speak at least one language. People who speak more than one language report improved memory, problem-solving, critical-thinking skills, enhanced concentration, and more. So, if you speak more than one language, you essentially have an improved brain. If you want to join this crowd, Memrise may be the most effective option out there. 

One of the things that had kind of caught my attention was that psychology around how we learn languages.

Ben Whatley, Co-Founder and CPO of Memrise, learned French the way most of us learn a second language. We’re given the rules of the language, the grammar, how to speak properly. But there’s a flaw in that approach. 

I would go to France and I couldn’t speak a word. I wanted to understand why that was.

“That was a light bulb moment.”

The way we’re taught language is from the left brain perspective as opposed to the right. The left brain involves analytics, reading, and writing. The right brain involves creativity. If you need a metaphor to help you out, the left brain is the uptight, brilliant nerd and the right brain is the hippie-dippie artist.

Whenever you’re learning a language, you may often hear that the best way to learn is to immerse yourself in it. If you’re learning Spanish, spend a month in Mexico City. If you’re learning Japanese, take a trip to Tokyo. And so on. The grammatical approach to learning language has its value, but it’s the colloquial experience that truly helps imprint 

Whatley and fellow Oxford classmate, Ed Cooke, founded Memrise in 2010. Cooke, a Grand Master of Memory, had combined his skills with Whatley’s observations and ideas. They conceived of a new method of language learning. One more in line with immersion than grammar. 

We’ve been gradually and daringly evolving the product to bring more and more of the richness of real-world content into the course of our ongoing experience.” 

In 2016, we did a tour around Europe on a double-decker bus to collect a video dictionary of all the European languages. 

“Tens of thousands of short videos of native speakers [speaking] in context.

While other language learning apps like Duolingo or Babbel have computerized voices, Memrise has actual recorded voices.

That kind of got baked into our core algorithm – namely naturalistic accents, idioms, phrases as they’re spoken in the real world, not sort of in the kind of academic sense, but a kind of multi-dimensional learning.” – Cooke

Most everyone really wants when they’re learning a language is they’re learning it to connect with other people, to be able to read what other people mean and to be able to express themselves to other people.” – Whatley

Speaking Spanish to your teacher versus speaking to a coworker is notably different. Your teacher will have you say “poco” to mean “little” when your coworker will make fun of you for sounding too proper. Memrise would teach you that “poquito” is the casual way to say “little.” 

Memrise is disrupting the academic dominance of language learning by focusing more on practice than technique. How many native English speakers do you know that speak perfectly grammatical English? 

Let’s take “you all.” In the south, you’ll here “ya’ll.” But in Pittsburgh, you’ll hear “yinz.” Do you think ESL teachers are noting things like that? Probably not. Memrise, however, does focus on this more casual ways of speaking because they have a stronger understanding of how the human brain functions and how we communicate with one another. 

One interesting feature you’ll find with Memrise but not any other language learning app are Zoom conversations. These are free rooms where you can hop in and speak, say, Spanish with other people. Instead of traveling to Mexico City to immerse yourself in the Spanish language, you can log into Zoom and speak it with other speakers. 

It’s live person to person – it’s not a lesson. It is just about trying to use whatever language skills you’ve got in your in your bag. Just try and get it out there and use it, because that’s what happens when you are actually in a country.” – Whatley

The aspiration is to make it as fun as being in the country.” – Cooke

It’s never too late to learn a language. The pleasure of learning and speaking a new language is immeasurably rewarding. As Memrise says on their site, “learn and language and meet the word.”

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