Business
Why Amazon HQ2 Should Choose Atlanta
Published
7 years agoon
By
Ginny NguyenAmazon sparked a national contest with 238 proposals filling in for the role of Amazon HQ2. Recently, the list narrowed down to 20 notable cities as potential candidates. On the list, Atlanta Georgia offered a deal that may be difficult to refuse. From offering financial incentives to free land, there is great potential in occupying Amazon. Although that is a fact, there is an even bigger advantage for Amazon to move to Atlanta.
Amazon gave a promise to bring in 50,000 lucrative jobs and $5 billion in additional investments to the new location of HQ2. The impact of the tech innovative company will be net positive for Atlanta, Georgia. This includes fame and national respect to the region. The offer is appealing to Atlanta, however the city has prior recognition as they hosted the 1996 Olympics. Instead, Amazon may be the one getting the respect if they move to Georgia.
The Atlanta region is already attracting the tech company due to their professionalism. The city is business driven as copious Fortune 500 companies are within the Metro Atlanta area. This will foster Amazon’s wish for a stable and business-friendly environment. The community welcomes businesses in with their title for high degree of affordability and a healthy economy.
Amazon is in search for employment in software development and related fields. On the forefront of their talent search is Atlanta Georgia with the surrounding schools of Emory University, Georgia Institute of Technology, Clark Atlanta University, Spelman College, and Morehouse College. The appeal does not end there, Kasim Reed, the mayor of Atlanta is offering incentives and development that would be worth more than $1 billion. Moreover, the whole state of Georgia seems to be in support of occupying HQ2. Georgia is also uniquely presenting a branding opportunity to Amazon, with the town Stonecrest offering to rename itself as Amazon, Georgia. The small town outside of Georgia finalized the deal by granting legal power in the town of Stonecrest to Amazon CEO Jeff Bezo.
Image From Fortune
‘Think of Atlanta as a blank canvas, and every company that moves here has the opportunity to paint whatever picture they want which then becomes part of a tapestry that’s now making Atlanta an exciting place to live’, spoke Lilian M Raji from The Lilian Raji Agency.
The tech company will announce the winning city later in 2018. Meanwhile, proposals are still being presented to Amazon by representatives. As governors continue to voice their opinions, communities are silenced out by the public. Small businesses and agencies within Atlanta are able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Atlanta:
How will Amazon HQ2 affect the economy of the city?
“Amazon HQ2 will provide huge economic benefits to the city and state it ends up in, just as the headquarters in Seattle has served as a huge driver of their economic growth.
The benefits of Amazon opening HQ2 in Atlanta are projected to include:
• 50,000+ high paying jobs created
• Generating 5 Billion in real estate investment
• Increased funding for the educational system, including new schools
• Improvements in transportation links and transportation infrastructure
Additionally, Amazon’s presence would also help generate a lot of new supporting businesses. For Atlanta, this could help grow our business and tech community, which includes small businesses”. -Alex Membrillo of Cardinal Digital Marketing.
Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?
“Atlanta has an awesome tech scene. Not only are we home to many tech-forward companies, but we offer a thriving environment for tech startups. Atlanta metro is home to a number of technology incubators and accelerates helping propel these companies’ success including Atlanta Tech Village and Advanced Technology Development Center (ATDC) at Georgia Tech.
Georgia can support the creation of new jobs, including for software development. We have top talent graduating from schools’ including Georgia Tech, University of Georgia, Emory, and Morehouse College. According to HiringSolved, in 2016 Georgia Tech ranked 6th in the U.S. for most alumni working at Silicon Valley companies, and we’d love to keep that talent in Georgia”. -Alex Membrillo of Cardinal Digital Marketing.
How will the community welcome Amazon HQ2?
“Atlanta’s #PrimeUpATL campaign is showing that Amazon HQ2 is getting a lot of support from Atlantans. People are excited to see the continued growth of our city in a variety of industries including film, automotive, and technology.
If Amazon HQ2 chooses Atlanta, I think they’d see an overwhelming amount of support from the entire state”. -Alex Membrillo of Cardinal Digital Marketing.
‘Atlanta is finally growing in a very good way. The city experienced a boom of transplants after the 96 Olympics. Lately, it’s been experiencing a boom of new companies and headquarters’, spoke CEO Lilian M Raji of The Lilian Raji Agency. The community have been kindly welcoming in new businesses ever since the famous notice and will continue to do the same for Amazon.
Image From Georgia Department of Economic Development
Do you support the major’s proposal? Why, or why not?
“Georgia has offered an aggressive package to encourage bringing Amazon HQ2 to Atlanta.
Our state’s Commissioner of Economic Development, Pat Wilson, has done an outstanding job of leading a unified effort, across the region, to attract Amazon. I completely support Atlanta’s bid for HQ2”. -Alex Membrillo of Cardinal Digital Marketing.
Besides financial incentives, what does your city offer?
“Atlanta offers a lot of things that make us a top contender for HQ2. In addition to our top-tier high educational institutions and job talent, we have nationally ranked schools, a business-friendly, tech-driven culture, and low cost of living.
Atlanta is also a transportation hub for the southeast. Three major Interstates cross through Atlanta, and we’re home to Hartsfield-Jackson Atlanta International Airport, the largest international airport in the world.
Many Fortune 500 companies already call metro Atlanta home. This includes The Home Depot, UPS, Coco-Cola, Delta Air Lines, Aflac, and Southern Company. Mercedes-Benz USA recently opened their new North American headquarters in metro Atlanta, which followed Porsche opening a headquarters in Atlanta in 2015. Georgia is also number 1 in feature film productions, with a film presence that is continuing to expand.
While we first made the international spotlight when we hosted the 1996 Olympics, our city is continuing to shine. In 2019 we’ll host the Super Bowl, and we are currently being considered by FIFA to host the 2026 World Cup”. -Alex Membrillo of Cardinal Digital Marketing.
‘Atlanta also has the busiest airport in the world, making executive travel here much easier. And while I have a lot of issues with Delta, Delta has proven to be the best domestic airline amongst the major players and it’s based in Atlanta!’ from CEO Lilian M Raji of The Lilian Raji Agency.
Image by Hartsfield-Jackson via ABC.
What is in your city that isn’t found anywhere else?
“Atlanta is an extremely unique place to live and work. We have a diverse population, including many transplants. As a southern city, we’re known for our friendly hospitality. Here we still wave to friends and strangers alike as they pass by. We also offer an extremely great place to live, which is important to businesses as employees must like where they live if you want to retain talent. People can find an area that fits their personality, such as the hipster vibe in Little Five Points, the small-town feel of Decatur, or the suburban areas in Alpharetta. If you want high-end luxury shopping or top notch dining, head to Buckhead.
Our residents are warm, just like the sunshine. Nicknamed, a “City in a Forest”, you can spend the days in the lush, green outdoors or out on the town. Atlanta has also revitalized areas for urban redevelopment. The Atlanta BeltLine, which has gained national attention, is comprised of 22 miles of unused railroad tracks circling the core of Atlanta’s intown neighborhoods. Other popular trail systems include Big Creek Greenway, which spans 20 miles, and The Silver Comet Trail, which runs 61.5 miles, ending on the Georgia/Alabama state line. All these projects have enhanced our connectively and communities.
To echo Migos’ sentiments, Amazonians can go from “Raindrop to Droptops” if Amazon chooses Atlanta”. -Alex Membrillo of Cardinal Digital Marketing.
‘Atlanta has SPACE. There is so much land available in the Atlanta area that a new company can design exactly the type of headquarter they want to build. As much as I love New York, New York can’t offer this’, says CEO Lilian M Raji of The Lilian Raji Agency.
If you are an agency from Atlanta, and wish to contribute, please fill out this form here: https://ownersmag.com/attention-marketing-pr-agencies-atlanta/
*Sponsored by Penji*
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Business
Failure to Launch: Why Pixar’s Lightyear is a Box Office Dud
Published
3 days agoon
June 12, 2025This summer’s movie season is now in full swing, and turnout is strong. Franchise films are facing a decline in dominance, but still hold a significant portion of the box office. In addition, original hits have proven that fresh storytelling can still break through.
Of course, challenges are there. With streaming habits, changing audience expectations, and the unpredictability of box office trends, studios are being kept on their toes. But one thing has remained constant: Pixar’s tentpole releases reliably soar past the billion-dollar mark.
Or so we thought.
Just before the pandemic, Pixar crossed a billion with Toy Story 4, one year after crushing it with Incredibles 2. Now, after a string of Disney+ releases, they’ve taken another big swing with the Toy Story spinoff Lightyear.
Then, bullish projections had Lightyear nearing a nine-figure opening weekend and cruising to $500m from there. Instead, the family-friendly tentpole opened second, failing to surpass a plummeting Jurassic World Dominion.
Why did Lightyear flop?
You probably seen the headline: Lightyear bombs. Disappointing on its face, but the ramifications go far beyond the potential for a Woody’s Roundup spinoff film.
The past couple Pixar films (Soul, Luca, Turning Red) released exclusively on Disney+. Many maligned the shafting of these exciting animated films. It’s especially upsetting for Turning Red, which could’ve easily been one of 2022’s runaway box office hits.
Lightyear is the test. A new direction for Pixar’s biggest franchise. The most means-tested Pixar film gets the theatrical boost, and if it does well, the other movies follow. For this reason, it is a big deal that Lightyear flopped. So, what happened?
If you frequent Facebook, you’ve no doubt seen the “get woke go broke” narrative. A gay kiss, which was removed from the film and added back after Disney’s March “Don’t Say Gay” controversy, has gotten the film banned in several countries. Domestic concern trolls like Ben Shapiro, enamored by Saudi Arabia’s officially-sanctioned bigotry, ratcheted up scare pieces on the film in the past week.
In today’s new heights of parental hysteria, it wouldn’t surprise me if a few thousand families stayed home due to right-wing fearmongering. Still, history doesn’t really support the notion that this would have a substantial impact on box office. Multiverse of Madness made big bank with equally-major LGBTQ+ characters. If anything, it could be said that these films’ lack of a Chinese release upsets their box office returns, but that doesn’t explain a poor opening weekend.
Still others have pointed to the shafting of Tim Allen, replaced in the role of Buzz by Chris Evans. Allen’s performance in the Toy Story movies is iconic and truly fantastic. Still, I question the notion that $30 million went missing from beleaguered Tim Allen fans.
The other explanation? Marketing. Lightyear got off on the wrong foot with an unclear premise. Evans’ ill-fated explanation tweet only made matters worse. Is this about a real Buzz Lightyear in the Toy Story universe?
One could argue that even today, Disney hasn’t totally gotten their story straight. The movie itself explains that this is the movie that the Buzz Lightyear toy comes from. An ‘80s sci-fi movie that Andy saw. In theaters. In 1995. That’s styled like a 2022 blockbuster. You can see how people got lost.
On the other hand, we might just be asking the wrong question.
Did Lightyear flop?
Of course, it’s too early to say definitively if Lightyear is a flop. That’s not what I’m arguing here.
We’re dealing with a case of Hollywood math, the same system by which Suicide Squad’s $750m profit is considered a dismal failure. Disney had the wrong idea about this movie as soon as they pushed it for a tentpole opening.
Lightyear’s $50m opening puts it in league with Coco and Cars 3, solidly ahead of true Pixar flops like The Good Dinosaur and Onward. It’s the highest opening for an animated film since Frozen II. With a COVID handicap still in play, that’s impressive.
Pixar’s mistake was to angle for a major franchise opening. They applied a post-pandemic framework to the nine-figure openings of Toy Story 4 and Finding Dory. They thought, reasonably enough, that parents would pay big money to turn out for a new, fresh installment in the beloved Toy Story franchise.
Herein lies the real problem. Lightyear is not, in any meaningful sense, a Toy Story movie. It has name recognition, which Hollywood has come to treat as a golden rule over the past two decades. But it follows a completely different character, played by a completely different actor, in a completely different world.
Like I said earlier, Tim Allen’s Buzz Lightyear is truly great. But the character is only a toy with an inflated ego, being constantly hit in the face by reality like Sideshow Bob stepping on infinite rakes. So much as wondering about “the real Buzz Lightyear” misses the point of the character.
Lightyear may marginally be a victim of conservative backlash, or poor promotion, or even COVID woes. But fundamentally, it’s a victim of its own premise.
What happens now?
Pixar’s next film, Elemental, is already slated for a theatrical release next summer. Barring a huge COVID flare-up or other societal collapse, they probably won’t go back on that. Down the line, other Pixar flicks in development may be looking at streaming releases if Disney has their way.
If anything, The Bad Guys’ recent success proves feature animation is doing fine. In a few weeks, the new Minions movie will likely confirm that. November’s Strange World will tell us if Disney’s animation department has any sort of long-term problem.
I can’t really recommend that you see Lightyear—in fairness, I haven’t seen it myself. If you want variety at the movies, the answer isn’t to support whatever Disney puts out. Live a little and see something out of your comfort zone. If Lightyear’s fate is already sealed, at least it won’t be at the expense of film as a whole.
We’ve all seen it before: the tale of the gauzy self-made business entrepreneur swept into fame and wealth, touting a name for themselves, only for it all to come crashing down suddenly. In their joyride, the protagonist figure realizes that beneath the world of dizzy glitters, there’s a saddened space of existence reality awaiting, of gaping shadows where life isn’t as pleasing as it seems to be.
Experiencing poverty is, without a doubt, a challenging feat in itself. Being born into it, experiencing success, fame, then losing it all and falling back into poverty is what must be especially difficult. Where the majority see this cliche in fiction or television, some are unfortunate enough to experience it firsthand.
This is the story of Wally Amos, of the Famous Amos fame.
Who is “Famous” Amos?
When it comes to feelings about Famous Amos, I imagine people typically fall into one of three groups:
The first group—being made up of mostly young people (probably; I’ve no data)— has zero knowledge of the brand at all. If the name doesn’t conjure visions of second-rate vending machine options (D4 at best), then you’re likely in this group.
The second group knows of Famous Amos and is familiar with its underwhelming status as a dollar store checkout counter snack food. Reasonable.
But the third group has a different view of the matter. A much more romantic take on the treat. Because this group remembers Famous Amos as a mouthwatering gourmet delicacy. A top-shelf cookie purveyor with an outspoken, charismatic owner in Wally Amos.
Why such a harsh disparity? How can a company less than 50 years old have such contradicting reputations among different generations?
There was a time, just a few decades ago, when Amos was a household name. A successful brand with big-name celebrity investors, upscale distribution, and a first-year total sales revenue of $300,000.
But by the mid-80s, the brand was hemorrhaging money. Amos would lose his house and eventually sell a majority stake of the company. Many people were left to wonder: How did one of the most successful snack companies of the last decade so quickly decay into financial shambles?
How did Amos find himself on the butt-end of a bad break?
These are interesting questions, and sure to be answered. But first, it’s worth understanding Famous Amos’ rise to popularity, understanding what made this gourmet cookie company so successful, so, well— I’m not gonna say it, I am not going to—famous.
Wally Amos’ Rise to Fame
Wally Amos came from a classically humble upbringing, born in 1936 in Tallahassee, Florida, to poor, illiterate parents. At age 12, he moved to New York to live with his Aunt Della. It was here that he learned of the famous recipe. (More on this in a bit.)
Amos, who dropped out of high school, would receive his G.E.D. after joining the Air Force. Returning to New York as a mature, educated man, he found work in the William Morris Agency, a Hollywood-based talent agency once considered “the best in show business.”
He began in the mailroom, eventually working his way up to becoming the first black talent agent in the entertainment industry.
This was more than just a side-quest for an aspiring baker; Amos now headed the rock’n’roll department at William Morris, where he signed Simon and Garfunkel and worked with Motown legends like Diana Ross, Sam Cooke, and Dionne Warwick.
It was only after growing disillusioned with the industry that Amos sought refuge in his aunt’s baking once more.
Wally’s son, Shawn Amos, said:
“Cookies were a hobby to relieve stress.”
It wasn’t long before the cookies took the main stage.
Amos told The New York Times in 1975:
“I’d go to meetings with the record company or movie people and bring along some cookies, and pretty soon everybody was asking for them.”
Amos’s connection with the entertainment business helped his business aspirations tremendously. He received significant contributions from industry stars Marvin Gaye and Helen Reddy, who gave Amos $25,000 for his new venture.
In 1975, Amos launched his first brick-and-mortar location. 7181 Sunset Blvd. in Los Angeles.
And it was a big deal. The grand opening was a star-studded gala attended by 1,500 people.
Success was sudden. After selling $300,000 worth of cookies in its first year, the brand continued to climb in popularity. By 1982, Famous Amos was making $12 million in yearly revenue.
Famous Amos’s success was the result of exploiting a hole in the market. In the mid-70s, the grocery store shelves were loaded with preservative-dependent snack options. Amos carved out a lucrative niche by marketing the product as a gourmet, zero-preservative, craft-made cookie. A risk well rewarded.
From “What’s Going On?” to “What’s Going On???”
With any great market advancement, a plethora of eager competitors emerge. And shortly after arriving on the scene, Famous Amos was met with rival brands like Mrs. Fields, and new, upmarket product lines from Nabisco and Duncan Hines.
Combining these market competitors and Amos’s inability to keep up with his success led to the first cracks in the business. By 1985, Famous Amos reported a $300,000 loss on sales of $10 million.
Later that year, Amos officially gave up the reigns of his company, selling a majority stake to Bass Brothers Enterprises for $1.1 million.
Two years later, the new owners upended the recipe entirely, adding preservatives and shelf-stable ingredients. Famous Amos was rebranding as an affordable brand. It wasn’t entirely unexpected; such mission-statement-defying practices are common for newly bought companies, but the decision prompted original owner Wally Amos to depart.
In 1992, President Baking Company bought Famous Amos for $61 million—more than 55 times what Wally Amos sold his controlling stake for just a few years earlier.
Amos wasn’t through with the cookie business, however. Later in 1992, he launched his new venture…
And was promptly sued.
Turns out: the latest Amos product— Wally Amos Presents Hazelnut Cookies— stood in direct violation of the contract he had signed years prior when selling his first business. The one that expressly prohibited Amos from using his own name and likeness in the selling of any product.
Undeterred, he changed the name of his company, operating instead as Uncle Nonamé. Boldness had treated him well in the past— and I think it’s an undeniably ballsy way to approach being sued over your own identity— but the market operates in mysterious ways. In 1996, Uncle Nonamé filed for bankruptcy.
What Became of Wally Amos?
By 1999, Amos was in talks with Keebler, the new owner of Famous Amos. An agreement had been reached: Wally Amos would become a paid spokesperson for the brand under the condition that they craft the recipe closer to the original.
And it feels like a solid ending to the story. The sweet embrace of a father and son after a long, arduous journey, complete with lawsuits, bankruptcies, and foreclosure. Ending up together would be fitting— if a bit too good to be true.
“It was bittersweet,”
says his son, Shawn Amos.
“He was happy to be back in the center of the brand he started, but he also had a hard time accepting the fact that at the end of the day, he was just a paid spokesperson.”
The feeling of being alienated from one’s own brainchild eventually led to a short-lived reunion between Amos and the brand that bears his name.
After leaving once and for all, Amos pivoted to making muffins with Uncle Wally’s Muffin Co., opening a bake shop in Hawai’i.
Amos wrote multiple books about his experience over the years, including Power In You, Man With No Name: Turn Lemons into Lemonade, and The Famous Amos Story: The Face That Launched 1,000 Chips. He has also been a vigorous advocate for literacy and was granted a National Literacy Honors Award by President George H.W. Bush.
At age 80, Amos appeared on the hit television show, Shark Tank, pitching another new business, “The Cookie Kahuna”. The business ultimately failed.
In 2017, he launched a GoFundMe, announcing he was struggling to pay for food, gas, and rent.
No longer famous, Wally Amos continues on with his baking and entrepreneurial spirit. His life is a statement of hard work and resilience, but also a cautionary tale about success, hubris, and the risks we make along the way.
Business
What’s an MLM? How Does It Work and Why Is It Controversial?
Published
3 weeks agoon
May 22, 2025Browsing Reddit has become a recent pastime because of a few hilarious and scandalous stories about people promoting MLMs. Then, going through YouTube offered me the same thing: the rise of terrible business practices of multi-level marketing companies.
While entertaining, I cannot help but feel a sense of sadness for these people who are swept up in these cult-like networks. I went to find out more and see what an MLM is exactly and why many are sacrificing their livelihoods for it.
The Structure
If you’ve been online within the past decade, there’s a good chance you’ve heard of the term “MLM.” However, you might not know exactly what it means. Well, I’ll put things into perspective for you. If you ever encountered cryptic Facebook or Instagram message asking you to buy some products, host a party, or join some kind of “exclusive” business, then you’ve had a firsthand encounter with an MLM. Congrats… I guess.
These messages, creatively nicknamed “hunbots,” are often sent by friends, family, or other mutuals. And if you got an iffy feeling while reading them, that’s because these users are caught up in a very common marketing scam. As mentioned before, the term “MLM” is an acronym that stands for Multi-level Marketing. You may also know it as network marketing or a pyramid scheme.
Well-known MLM companies include LuLaRoe, Mary Kay, Avon, Amway, and Herbalife. (And there’s more where that came from, unfortunately)
The Pyramid
I really like the use of the term “pyramid scheme” because when you look at the structure of these companies, they follow or format that is shaped like a pyramid. The higher-ups at the top are comprised of a very small number of people. Meanwhile, there’s a sh*tton of struggling workers at the bottom, all with lost Investments and broken promises.
Let’s say there’s one businessman at the very top of this pyramid. As the head of the company, he hires two more employees under him. These employees must pay an entry fee in order to join the company. Afterward, they are given products to sell, and some of the proceeds go to the big boss. These other two employees hire their own employees to work under them. Same deal; the employees on the third level show the products, and most of that money makes its way up to the one at the top. The cycle goes on and on and on to form a pyramid.
The Typical Experience
So, how does this work from the average MLM employee’s perspective? Put yourself in the shoes of someone who just got sucked into an MLM. I know, it’s terribly cringeworthy, but bear with me.
So, you’re a new recruit. You must pay an entry fee to join this exclusive establishment. The cost may vary, but usually, the more you pay, the more benefits you receive.
You’ll then be given products to sell. You may have to pay a fee to get these products into your hands. You might have to sell them at a higher cost than their unit price. But here’s the deal: more emphasis is placed on the action of recruiting more members. You will get paid in commission for every new member that you recruit. And guess what they will do with new members? They’ll be asked to pay entry fees just like you, and go on to try to recruit new members themselves. The way the system works is that it benefits only the higher-ups and early recruits. Hence, they call it an MLM. It’s got multiple levels, and the higher up you go, the more you’ll benefit at others’ expense.
What these companies won’t tell you is that new members are their main source of income. When new recruits run low, that’s when the company starts crumbling down. And once that company crumbles, the early recruits and CEOs collect their money, while regular employees are left broke.
The Manipulation
To most people, spotting these MLM companies is pretty easy. A job offer that charges entry fees, has a vague company set-up, or has no adequate interview process is naturally going to raise some alarm bells. So, you might be wondering: how the hell do people fall for these things?? Aren’t they obvious scams?
In truth, it’s not obvious to many demographics. And if you happen to get swept up in an MLM, it’s really hard to get out. Unfortunately, the only reason these businesses still exist is that people keep falling for them.
Strategies
There are three strategies that MLMs use when recruiting people;
- Targeting certain demographics
- Using charisma and big promises
- Giving people a sense of belonging
Let’s circle back to the “hunbots.” Ever wonder why those MLM messages will often use this upbeat “girl boss” language? Well, that’s because most of these companies are created to appeal to young college girls and middle-aged women. Young adults sometimes don’t have enough life experience to notice when they’re being scammed. Meanwhile, some older people don’t have enough tech-savviness to notice online ploys. Many women enjoy the idea of becoming their own boss and achieving a sense of empowerment.
Of course, many men fall for this as well. Normal jobs can be sucky. Sometimes you just wanna make easy money on your own schedule. Especially when the companies in question promise big returns while working on your own schedule. MLMs will often have spokespeople who can convince you to care about their cheap leggings or mediocre supplements.
Once they get reeled into the business, MLMs will host social events that provide a personal connection to other employees and higher-ups. They’ll start to form a bond with these people, until they become almost like a family. Remember that job you wanted to quit and knew you should quit, but the people were so nice that you just…had a hard time? Well, it’s that time 1000, because by this point, you’ve already invested so much money and time into them.
I’ve read so many horror stories of people losing their cars, their houses, their kids, all in the name of some cheap makeup products.
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