Business
Top Advertising Statistics and Channels in 2021
Advertising in 2021 is certainly different compared to the previous years. Although traditional advertising still works, digital marketing is proving to be a marketer’s best friend in 2021. Why? Because digital advertising is more targeted and cost-efficient. The total ad spend for online advertising amounted to around $341 billion in 2020. This figure is slightly lower than the more expensive marketing counterpart, which is approximately $379 billion. This goes to show how much marketers are investing in online advertising. If you’re not convinced, here are the top online advertising statistics and channels in 2021.
PPC Advertising Statistics
Pay-per-click advertising will get your brands to scale quickly. Your customers will see your website and offers the moment they type their queries on search engines. These paid ads can also appear as banner ads on various websites. Here’s why you should invest in PPC advertising:
1. Social Media Today says there were around seven million advertisers who invested over $10 billion for PPC advertisements in 2017.
2. One of the primary hindrances in online ads is ad blockers. There were 25.8 percent of online users worldwide who used online ad blockers in 2019.
3. PPC is highly effective as Formstack considers PPC one of the top three reasons for on-page conversions.
4. According to Moz, traffic from PPC can offer advertisers 50 percent more conversions than non-paid advertising such as SEO.
5. WordLead says 65 percent of users click on online ads when buying a product or subscribing to a service.
6. It’s no surprise why more and more marketers use PPC advertising. Over 40 percent of businesses prefer to spend a big budget on PPC advertising.
7. Unfortunately, users don’t notice 92 percent of paid advertisements, according to KOL. Therefore, make the visuals and copy count.
SEO Advertising Statistics
SEO or Search Engine Optimization is also another effective digital marketing strategy. The upper hand of setting up SEO marketing is its cost-efficiency. Take note of these SEO advertising statistics:
1. 53 percent of the website traffic comes from organic search.
2. Google holds 91.75 percent of the total global search engine market. It’s no surprise why Google is an Omnipotent channel!
3. The average number of organic searches on mobile is 8.5 percent. These searches can be found on the first pages. On the other hand, the average number of organic searches on desktops is 8.7 percent.
4. According to Borrell Associates, U.S. brands and agencies paid around $79.27 billion on SEO marketing in 2020.
5. Majority of the businesses in the U.S. are spending over $5,000 on SEO marketing.
6. If you provide relevance and value, your content won’t be one of the 90.63 percent of web pages that don’t get organic traffic.
7. There was 50.3 percent of browser-based queries on Google that didn’t get any clicks.
8. Leverage positive reviews on your organic content as 91 percent of users say positive reviews influence them to purchase.
Social Media Advertising Statistics
Social media advertising is undeniably expected in every online advertiser’s arsenal right now. If you’re not leveraging social media marketing, then your brand is missing out. Here are some social media advertising statistics worth looking into:
1. There are over 3.6 billion social media users worldwide. This figure is also expected to increase to around $4.41 billion by 2025.
2. SocialTimes predicts that the social media advertising spend will incredible double in five years.
3. B2B marketers admit that the top three social media channels they use for promoting their products and services are LinkedIn at 91 percent, Twitter at 85 percent, and Facebook at 81 percent.
4. When advertising on social media, advertisers aim for different goals. 83 percent use it for brand exposure, 65 percent for market insights, and 69 percent to increase website traffic.
5. Facebook is still the biggest social media channel worldwide, with over 2.7 billion active users in 2020.
6. Facebook’s benchmark for its engagement rate is 0.09 percent for every post across all industries.
7. With over one billion monthly active users, Instagram is one of the top social networks to date. Five hundred million of those users are actively using I.G. Stories.
8. Brands should invest in social media advertising as users spend about 144 minutes per day checking their social media channels.
9. One social media platform that you may overlook is Reddit. In December 2020, Reddit reported they have over 50+ million users daily. With that said, you can reach a wide range of users on the platform.
Email Advertising Statistics
Email is another personalized marketing tactic that can foster customer relationships and increase conversions. Through A/B testing and email segmentation, advertisers can maximize their email marketing efforts. Check out these email advertising statistics:
1. There were about 293.6 billion emails sent and received in 2018 every day.
2. Email marketing’s average click-through rate is 3.43 percent.
3. Email marketing’s average open rate was 22.15 percent.
4. In 2019, email marketing’s unsubscribe rate was 0.2 percent.
5. Email advertising has a 42-dollar return on every dollar spent.
6. Email advertising has a 40-percent chance of converting than Twitter and Facebook.
7. Segmented email strategies prove it increases click-through rates by 50 percent.
Content Marketing Statistics
Content Marketing is excellent when you want to educate and foster customer relationships. This strategy is also effective in gaining more followers and conversions. Provided that you complement content with killer visuals, you’ll likely soar your brand through content marketing. These advertising statistics should persuade you to create valuable content:
1. According to Venngage, 88 percent of advertisers integrate visuals in their content.
2. On average, 37 percent of email marketers spend up to five hours weekly planning and producing visual content.
3. Stock photos are used in some brands’ content, according to 42 percent of email marketers.
4. Posts with images garner up to 650 percent more engagement than posts without images.
5. 67 percent of consumers claim that high-quality images influence them to purchase. And this is why custom images done by the experts are recommended.
6. Video content reigned in 2020, acquiring 80 percent of all internet traffic.
7. In fact, 73 percent of marketers plan to increase their video content in their future marketing campaigns.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. However, just like any other platform, it has its downsides. So, if you’re looking for No Limit Creatives alternatives, here is a list we made to help make the job easier for you.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest issues with No Limit Creatives are slow turnaround times and designs that lack brand cohesion. With Penji, you get consistent communication, consistent pricing, and over 120 design types without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social, and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help with easy version tracking, making team collaboration simple.
Why it Stands Out:
If you’re struggling to get changes made or keep things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- The interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos, then Content Beta works best for you. Unlike No Limit Creatives, which primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech-related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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Brenda
July 1, 2023 at 12:13 pm
Thanks Kaytie, even in 2023 these links are very interesting. Best.