Connect with us

Business

Why You Should Hire A Small Business Marketing Coach

Published

on

Marketing is a tough game. What a big business needs versus what a small business needs differ quite greatly. What Shake Shack needs to effectively market itself is far different from what, say, “Burger Joe’s Joint” needs. When it comes to marketing a small business, it helps to get some guidance. That’s where a small business marketing coach steps in. 

A marketing coach is an expert who works closely with business owners to identify challenges and help build a marketing strategy going forward. Typically, these coaches have years of experience in the marketing industry. Their job is to help business owners understand what it means to implement and follow a specific marketing strategy. 

A marketing coach for a large business is different from a small business marketing coach. The strategies and tactics are different. Burger Joe’s Joint would need a special strategy catered to its needs. Starting with the fact that “Joe’s Burger Joint” is probably a better name. 

What Does A Small Business Marketing Coach Do?

Like any other coach, a small business marketing coach is an expert that is there to guide and lead you towards your goal. They can help you refine your skills, advise your decision-making, and help you build your business to where you need it to be. 

Not every coach is the same. They will follow their own specific process when coaching their clients. Some may be brutally honest, some may be more constructive. It varies on who you work with, where you are in your business, and what goals you’re trying to reach.

The process typically starts with a series of questions:

  • What is your business about? Who are your best customers? Who are you trying to reach?
  • Do you need help developing a marketing plan? Do you even have one?
  • Where do you want your business to grow? 
  • What matters to you?

Once you and your coach figure out a set of goals, the work begins. It will be time to focus your efforts, iron out your marketing plan, and forge a clear path to success. 

What Services Do Marketing Coaches Offer? 

Marketing coaches are typically flexible and versatile in the services they offer. Plenty of them focus on certain niches – you’ll find coaches who are skilled in one industry over another. What they all can do is help you create a strategy that will attract the kind of business you want. 

This includes crafting a marketing plan, building or updating a system for your website, choosing the necessary tools, defining goals, and implementing business strategies. They will point out what you’ve done wrong in your current marketing and offer you an educated perspective on how to better market your business. 

If you’ve been suckered into recommendations from non-marketing coaches, you may be in an inconsistent roundabout of Facebook ads, cold calls, and digital marketing. A coach will guide you towards a big-picture strategy that will give you a greater return on investment than the occasional share on social media. 

Why Should You Hire A Marketing Coach?

Small business owners know their business better than anyone. They live and breathe it. It’s natural for, say a general manager of a local family-owned kitchen supply shop to be stubborn in their ways and refuse any outside help. 

What do they know about a business I grew up around and love with all my heart and soul?” they may ask. 

Quite a lot. The blindspots that can come with being deeply immersed in your business are more than a few. When you’re way too focused on running your business, you miss spotting areas that need attention. 

A marketing coach can take that burden for you and identify your problem areas. They can objectively spot low-hanging fruit opportunities and recommend a smart course of action. 

When you’re so consumed with running your business and keeping it afloat, that’s when you need outside help the most. 

How Much Is This All Going To Cost?

The price you pay for a marketing coach varies from coach to coach, the type of service they provide, and what kind of work they’ll be taking on. In general, you’ll be looking at $100 to $1,000 per session. 

To know for sure, however, you need to do your homework. What’s the coach’s track record like? How many reviews do they have and how many of them are good? Request for relevant information to ensure that your money will be well spent. 

Whatever the cost, you have to look at a marketing coach as a necessary investment into your business. The return on investment will (hopefully) be well worth the coaching. There are so many bright, shiny objects that people will say totally works. But they aren’t marketers, much less a small business marking coach. 

What you need is marketing clarity. You need to implement and follow a marketing strategy that grows your revenue and makes your business more successful than you ever dreamed of. That’s why it’s well worth the investment to snag a small business marketing coach. 

Should I Get A Marketing Coach?

You tell me. Is your business not where it needs to be? Do you lack a cohesive marketing strategy? Are you failing to scale? Are you relying on your TikTok-savvy teenage niece to be your social media strategist? 

If the answer to any of those questions is yes. Then, yes, hire a marketing coach. Large franchises can afford the best marketers in the world. Small businesses don’t necessarily have access to that kind of talent. 

That’s why a small business marketing coach is the right investment for you. If your small business isn’t where it needs to be, you need all the outside help you can get.

Chris Blondell is a Philadelphia-based writer and social media strategist with a current focus on tech industry news. He has written about startups and entrepreneurs based in Denver, Seattle, Chicago, New Haven, and more. He has also written content for a true-crime blog, Sword and Scale, and developed social media content for a local spice shop. An occasional comedian, Chris Blondell also spends his time writing humorous content and performing stand-up for local audiences.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

The Shift Towards Banking-As-A-Service

Published

on

The changing times and the pandemic have created a significant shift in how we bank. In addition, our expectations from banks have also differed through the years. The digitalization of the financial services industry has furthered the plan to get free access to banking data. This is in connection with the Open Banking initiative and the dramatic rise of fintech companies and neo-banks.

The market space that the traditional banks once dominated has now given new players the opportunities to compete alongside them. Indeed, the commoditization of bank services has inevitably begun.

A void to connect banks and these new players has been filled in the form of banking-as-as-service (or BaaS for short) providers. It’s only logical that a service such as this emerges. It’s the order next in line to streamline the customer experience and provide products that are built to engage the modern world. 

What exactly is banking-as-as-service?

The easiest way to explain what banking-as-as-service is is through a few examples, these are:

  • Bank accounts
  • Lending systems
  • Credit card payments

The digital world is changing the relationships of brands and businesses with their customers. It is rapidly shifting and improving that even non-bank companies have already integrated financial services to their customers. Established companies such as Walmart, Apple, Uber, or Amazon have already been doing this to add value to their products and services.

Why businesses should take the banking-as-as-service opportunity

To those in the know, banking technology is a complex matter. Developing it from the ground up can be laborious and expensive. Add to that the challenge of getting a bank license which turns off those trying to get in that niche. What banking-as-as-service does is to connect businesses with banks that take care of the requirements and provide the technology they need to provide financial services through a slew of digital channels.

This process will make banking services more engaging and less transactional. Businesses can now integrate services throughout the buying journey without redirecting them to a different platform. This means customers will no longer do the rigamarole of going from one channel to another. They will get what they need when and where they need it.

And statistics show that it is working. Buy Now, Pay Later (BNPL) services are steadily climbing at a rate of 39% per year for approximately 10 million Britons making their online purchases. 

What now for traditional banks?

Since traditional banks have little appetite for risks, they weren’t built to handle the demands for embedded finance. BaaS companies make it faster and easier for fintechs and other companies to increase their offerings by embedding digital banking services directly into the purchase. Instead of seeing this as competition, traditional banks should collaborate with BaaS to benefit from this embedding.

What can Banking-as-a-service do?

With the help of banking-as-a-service, new players in the finance industry will have the capability of targeting niche communities and coming up with slimmer product sets. Also, the solutions that BaaS offers can give valuable insights to businesses on how they can improve their products or services. They will have the much-needed data to learn about industry trends, saving and spending behaviors, and general engagement with their offerings.

All these means that businesses can have more information on how they can improve the overall customer experience. This also means companies can deliver products and services that are more targeted towards the right customers. The possibilities that banking-as-a-service offers are endless in terms of innovation in the banking and financial services market.

Continue Reading

Business

Playrcart Gives You What You Want – Immediately

Published

on

We’ve all watched ads and immediately thought, “I want that. Right now.” Some of us wish we could jump right into the TV and into that sexy Ford F-Series quicker than we can have a second thought. But how many of us have gone to make a purchase only to be discouraged by the needlessly complicated payment process? “Too many,” says UK-based startup Playrcart

We believe this is the future of advertising.” 

Founder Glen Dormieux, along with CTO, Richard Mason, created Playrcart born of that very frustration.

What we’re seeing right now is fairly traditional – they’re doing the same thing time and time again.

Currently, when viewing an ad, you have to go through several pages in order to complete a purchase. How many sales are lost in that time-consuming process? “Too many!” say business owners in a Mr. Krabs-esque demeanor. 

How Does Playrcart Work?

Playrcart has designed its platform to convert digital assets into instant transactions within the ad itself. How is that possible? Technology, stupid. 

You can actually make the transaction go directly within the asset itself. So you engage with the ads, you interact with the purchase within the ad without ever leaving that same piece of content.

It effectively dilutes numerous clicks that you normally have to navigate through. The average of reduction clicks is about 75 percent.

With Playrcart, you can watch the trailer for a new Spider-man movie and buy tickets before it’s even completed. You can schedule a test drive in the Ford F-Series as you’re watching a professional drive it on a closed course. 

Consumers will now have the option to purchase something when their emotional response to an ad is at its peak. You can see an ad for a major event and as you’re riding that emotional wave you click and purchase tickets. As the ad concludes, you can emotionally conclude with it – satisfied. 

You can see Playrcart’s technology in action here

Playrcart is capitalizing on our instant gratification society, and they’re doing it with modesty and innovative advances in technology. 

We want to hit them instantly while you’ve got their attention.

Continue Reading

Business

Crazy Things That Happened in 2021

Published

on

Although 2021 would probably go down in history as one of the craziest years in recent times, 2021 is looking like it’s catching up. Here are a few of the crazy things that happened this year:

Capitol Hill Riot (January)

Early January saw a massive riot happen at the US Capitol. Former President Trump was charged with incitement in his impeachment trial in the Senate. This resulted in a mob that was pro-Trump, breaking into the building. This forced members of Congress to evacuate and left five dead.

Battle of the Billionaires (January)

Elon Musk has surpassed Jeff Bezos to become the richest man in the world. This, thanks to the increase in Tesla’s share price giving him a net worth of more than $185 billion. Bezos was the holder of this title but went down with his $184 billion worth.

Trump Impeachment (January)

A call for Former President Trump’s impeachment happened twice this year. Some Democrats and members of the progressive group, The Squad, called for his impeachment. This, after his supporters stormed the US Capitol.

Frigid Weather in Texas (February)

Brutal winter storms ravaged Texas for more than seven days. It caused unprecedented devastation that claimed the lives of at least 26 people.

The Grammys Breaking Records (March)

Records were broken in this year’s Grammys, with Beyonce winning more awards than any in the award-giving body’s history. Along with Megan Thee Stallion, they became the first female artists to win best rap performance, breaking records. BTS also made Grammy history by being the first foreign act to perform solo and the first KPop group to be nominated.

The Free Britney Movement (April)

Pop icon Britney Spears has been under a conservatorship by her father since 2008. In April this year, the hashtag #freebritney gained traction as fans cried for the singer to be free from the legal binding. 

The Friends Reunion (May)

Not really a follow-up to the lives of the Friends character, but a reunion in which the main cast members reminisced about the good ol’ times. The fans were treated to a recreation of the set along with some table reads from scenes that were rehashed. 

Bitcoin Price Plunge (May)

After hitting a record high of $64,829 in mid-April, Bitcoin prices plunged to around $30,000 at one point. All this is in connection with Elon Musk’s Tesla’s suspension of purchase with the cryptocurrency, citing environmental concerns over the mining process.

The End for Keeping Up With The Kardashians (June)

The month of June saw the end of the reality TV show, Keeping Up With the Kardashians. After 20 seasons on the air, the show ends with a two-part reunion special. However, this isn’t the end for the Kardashians-Jenner, as they will star anew in a Hulu reality series later this year.

On another note, the year also saw the divorce of Kim Kardashian and Kanye West after six years of marriage.

All Eyes on Simone Biles (July)

The 2020 Tokyo Olympics was held in 2021 due to the pandemic. And on this one, all eyes were on Simone Biles as she has proven that she’s not superhuman after all. The celebrated gymnast withdrew from the team gymnastics finals citing the “twisties” and her efforts to focus on her mental health.

Facebook Name Change (October)

From Facebook to Meta, the rebranding was announced in October in an attempt to own the metaverse. The company says that the new name is reflective of their ambitions that go beyond being a social media platform. CEO Mark Zuckerberg considers the move as a nod to the metaverse, the concept of a three-dimensional version of the internet.

Continue Reading

Trending